Category Archives: Staffing

Recruiting Secret #11

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Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well fill everyone in…

Recruiting Secret #11 

Hiring managers, on average, don’t hire older workers because they fear they know more than them. 99% of supervisors can’t handle that situation, and feel threatened for their job. Even though, hiring people that know more than you is the secret to success for high performing leaders.

 

 

The 2016 Fall Michigan Recruiter’s Conference!

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This is the third annual conference we’ve done and they just keep getting bigger and better! We’ll have 150 Corporate TA Pros and Leaders joining us this conference, all working to become the best damn TA pros we can be!

This year’s lineup includes:

– Laurie Ruettimann – Mrs. Punkrock HR-Cynical Girl-Marathon Runner!

– Gerry Crispin – The Godfather of Candidate Experience & Co-Founder of CareerXRoads!

– Ambrosia Vertesi – Mrs. HR Open Source

– Chris Bailey – Mr. TEDx Seven Mile Beach, the King of Cayman Islands HR & Anything Over Ice!

– Kerri Mills – 2015 SourceCon Grandmaster Sourcing Champion, Indeed TA Pro & @TheJobGirl

Friday, October 14th onsite at the Amway World Headquarters in Grand Rapids, Michigan!  You can check out more details here – Michigan Recruits! 

Registration is now open! It’s $49! Why?  Because we think paying thousands of dollars to attend a great conference is out of reach for most Talent Acquisition budgets! At least it was in almost every organization I went to!  We wanted to bring great recruiting content, national level content, to our own backyard in Michigan!

REGISTER HERE! (It’s filling up quickly, we have limited space!)

We’ve designed this conference to be a corporate Talent Acquisition safe-zone! What does that mean?  Third party agency recruiters will not be invited. It’s not that we don’t like the agency folks. It’s that agency folks can’t shut themselves off when it comes to selling!  We want an environment that is about learning and development, about raising the recruiting game of all those attending.

Check it out! You won’t find a better one-day lineup anywhere in the world for $49! It’s crazy. Also, a big shout out to our two main sponsors – ViziRecruiter and CareerBuilder – without them we couldn’t keep it this cheap!

 

T3 – Behind the Curtain at LinkedIn

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I got invited to LinkedIn! Yeah, me, the guy who was blacklisted from LinkedIn because I tend to write stuff that isn’t so flattering about the organization. Before I tell you what I learned while at LinkedIn, I have to tell you that I had to sign an NDA the moment I walked into the building! So, what I’m about to say is what I can say without getting myself in trouble.

The meeting at LinkedIn was something dreamed up by Chris Hoyt and Gerry Crispin at CareerXroads after hearing feedback from some of their Colloquium members (FYI TA Leaders – if you haven’t checked out becoming a member of CareerXroads, you need to!) they felt LinkedIn would definitely want and need to hear. Everyone says they want critical feedback until you get it! To LinkedIn’s credit, they were willing to hear this feedback, which can be tough to take! No one likes being told their baby is ugly! This wasn’t going to be some vendor advisory meeting, this was going to be something completely new and different!

LinkedIn had multiple people from their leadership team attend and were highly engaged. It helped that the clients who attended were whales! Giant clients, clients that move your needle. These kinds of clients ensure you get heard.

So, what did I learn:

– LinkedIn has a vision and that vision has a lot to do with helping organizations attract and get talent from a product perspective. They also think member first, not a buyer of LinkedIn Recruiter seat first. That’s important. The true value of LI is not their clients paying for products, it’s the network. Without the network, LI is worthless.

– A ton of companies in the TA tech space want access to LinkedIn member data so they can make money. Not shocking, but most of the money they would make is directly at the expense of what LinkedIn has built and is making money on. Welcome to Capitalism, that’s not going to fly. So, you can complain that LI won’t allow access, to this or that, and you can continue to complain because it makes no financial sense for them to do so.

– What LinkedIn sees as important is probably not important to you, yet. That’s most of the disconnect between user and company. Recruiters can come up with many things that are wrong with LinkedIn and probably believe LinkedIn doesn’t have a clue. They do have a clue, but they’re also focusing on the future and fixing the problems as a set, not one at a time.

– LinkedIn can do way better from a PR standpoint of letting the user base know they are being heard and what they are doing about what they are hearing. Or more importantly, why they are not doing something. Many times not doing something is causing the most friction, when in reality there is a real reason why they are not fixing something you believe needs to be fixed or added.

– LinkedIn, like most HR and TA Tech companies, love their fans. If you only listen to your fans, you begin to believe you’re really, really good. The problem with this in Recruiting and HR is 80% (my number) of pros really don’t know any better. If you give them anything that helps them, they’re going to be super happy and think it’s the best, because they don’t know any better. LinkedIn has made a conscious choice to start listening to some of the people who are critical and finding the value in that feedback as well.

– Fake profiles, catfishing, etc. are a problem. They heard it. They heard it from their largest clients. This isn’t an easy problem to fix, and it has nothing to do with network growth numbers, even though almost every recruiter you speak with thinks that this is actually the case. My opinion is, after attending this meeting, that LI is less concerned with the overall total member number, and more concentrated on the number of ‘active’ member users on a daily and weekly basis. They want to raise engagement of all members.

– LinkedIn knows they have data you want as a Recruiting pro and leader, and they’re working on ways to bring it to you in a more robust, easy to consume manner. Again, it’s the 90/10 rule. 10% of power users want everything, but that would be overwhelming to 90% of the rest of us. Great tech gives you what you need, when you need it, in a way you can easily consume it. That’s not easy.

– LinkedIn Fangirl Stacy Zapar was there with me. I know people view Stacy as a walking billboard for how great LI is. I will tell you that out of everyone in the room, Stacy challenged LI’s leadership more than anyone and did it continually. She was fighting the fight for recruiters at the feet of the throne. If you love a product, you’ll fight to make it better. She has a unique ability to share negative feedback in the most positive way!

That’s it for now. I hope I don’t get a cease and desist email today! I tried to be as specific as I could without giving details. I was impressed with LinkedIn’s team. They came across as they cared very much about what everyone in the room had to say and are working to address all of the concerns.

I left believing, for the very first time, that LinkedIn actually cares about what we as a recruiting industry think. Thanks to Chris Hoyt and Gerry Crispin at CareerXroads for convincing some of their Colloquium members to come and provide this feedback. I highly recommend them to other HR and TA tech vendors who truly want to know what your clients and the industry think about your company and your products!

One last thing. I looked for blue Kool-Aid everywhere on LI’s campus and couldn’t find it! I secretly wished they would have it everywhere in those water coolers on every floor, that would be so awesome and funny at the same time! Maybe they hid it away knowing I was coming! Stay tuned. My hope from this meeting is I’ll have more to share in the future on LinkedIn and its going-ons.

The Best Recruiters Don’t Get Surprised!

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Talent Acquisition 101.

If there is one thing I could give a new Recruiting Pro it would be this simple advice. No matter how prepared you think you are, you really only need to prepare yourself, for one thing, being surprised.

You don’t really get judged on your daily stuff.  Let’s face it, 99.9% of the time that goes off without a hitch.  You get judged on how you handle surprises.

Surprises make and break great Recruiting Pro careers.

There’s really only way to prepare for surprises.  You need to expect that a surprise will always happen. That one interview you desperately want, who calls to cancel with ‘car trouble’, the candidate who backs out of the offer after signing the paperwork.  Talk about it, plan for it, and basically come to grips that it will happen.  Then it will happen, and you’ll be the only one not surprised by it.

The best Recruiting Pros I’ve worked with had this one common trait, they were unshakeable when surprised.

Almost like they expected it.

Recruiting Secret #9

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Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well tell you mine…

Recruiting Secret #9

We’ll tell you we only hire the best talent, but what we really mean is we only hire the talent who quickly applies to our job posting, willing to accept our at below market pay rate we are requesting, our average culture, and vanilla benefit package. Since we do minimal screening, it’s really a FIFO (first-in, first out) system. So, you might be great, but 20 other mediocre candidates beat you to it, so, yeah, you’ve got no chance.

Welcome to the world of ‘we only hire the best talent’.

Inbound Recruiting Is Killing Your Talent

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Most recruiting done today is inbound recruiting. This is organizations posting jobs everywhere, people seeing these jobs and then applying. These candidates are coming ‘inbound’ to you in some form or fashion – into your ATS, into your email, showing up at your front door, whatever it takes for them to find you.

Outbound, then, is the opposite. It’s you finding them.

Too much inbound recruiting kills your overall talent.

Why?

Inbound recruiting relies on active applicants. There are hundreds of studies about who is actually active, but most fall around the 20-25% of the total workforce are actively looking for a new job (this includes those unemployed looking and employed). So, you’re filling most of your jobs with 20-25% of the overall talent that is available.

You aren’t even touching 75-80% of the total workforce by using inbound recruiting. But, Inbound Recruiting is great because that 25% is still a huge number and boy can we still get a bunch of applicants and, well, it’s easier.

I don’t have stats on this (if you find them please share!) but I would guess 90% of organizations only use Inbound Recruiting!

Now, a bunch of people will tell you that ‘active’ applicants aren’t the only thing. CareerBuilder’s Talent Behavior study recently found that if you combine Active and Those Open to Hearing About Openings that number climbs from 25% to 75%! Okay, now we’re talking! The problem is that extra 50% isn’t responding to your Inbound Strategy!

To get the full 75% of the workforce who might be interested in your job you must have outbound recruiting strategies. These include getting your butt on the phone and talking people into why you’re the best damn place on the planet to work! These people might actually love you as much as those people who are freely sending you their resume, but they’re waiting for you to contact them!

This is confusing to many people in Talent Acquisition.

If you only post jobs and wait to see who applies to your posts, no matter how many places you post, you’re only possibly getting 1 out of 4 possible candidates.  In a perfect scenario of using both inbound and outbound, you could get 3 out of 4. No one gets 4 out of 4 because about a quarter of the workforce is considered truly passive, meaning you and G*d couldn’t talk them into leaving their current job.

Also, you calling a candidate who has applied to your job is not considered outbound recruiting! You need to go out and find talent that doesn’t even know you have a job opening and entice them to apply, to fall in love with you, to show interest! This is ‘real’ recruiting. This is the recruiting most organizations have lost, or never had, to begin with.

This is why sourcing became a thing. Sourcing, in its best form in a corporate structure, is only about outbound recruiting. About uncovering that talent that most organizations aren’t even going after and getting them interested in your organization.

The interesting piece to all of this is annual TA spend. Take a look at your own inbound vs. outbound spend. What I find is most organizations tell me they want the best talent but they are spending the majority of their budget going after the minority of the talent. Shouldn’t it be the other way around, the majority of your budget going after the majority of talent?

Recruiting Secret #36

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Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, but I will!

Recruiting Secret #36 – 

Most hires you will make as a recruiter will find you. You don’t find them.

The secret is to make it easy for them to find you!

There is still a prevailing idea in recruiting, especially on the corporate side, you should make it difficult for candidates to be able to get in touch with and find you. Great recruiters. The best recruiters in any industry, are easy to find.

Are you?

 

How did Monster Lose Out in the Job Board Wars?

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I’ve been a Monster customer for at least fifteen years.  I’ve used Monster in four different companies that I’ve worked for. I also use (or have used) CareerBuilder, LinkedIn, Indeed, and Dice. So, I’ve got experience dealing with large spends on the Job Board side.

Having a presence on Job Boards is part of almost every recruiting strategy that’s out there, it’s one place most organizations need to be, I truly believe that. If you’re not, you’re going to miss a pool of talent.

For those who don’t know Monster was purchased this week by multi-national staffing and RPO firm Randstad. I’m not going to speculate on why Randstad would buy Monster, but there’s no doubt Monster had a ton of data and clients that a staffing firm would find desirable.

My question is why did Monster lose out in the Job Board Wars?

In the big Job Board game, there are really only three players: CareerBuilder, LinkedIn, and Monster. Dice and a bunch of niche players in that category will always be around if they can actually attract talent to their niche. Here is the reason I think Monster couldn’t keep pace with CB and LI:

The Sales Team: Flat out job boards need to sell job postings, resume database memberships, branding opportunities, etc. CB and LI are modern day sales sweatshops! Monster barely recognizes I’m a customer and a fifteen-year customer. I know three levels of CB sales people on my account. I can’t tell you the last time I even got an email or call from Monster! LI is similar to CB. They constantly hawk me to buy.  In a game of three, the ones who can outsell the others will win.

At least quarterly I sit down live or on a call with my CB rep to take a look at metrics and how my team is utilizing their platform. Did I mention I never get a call from Monster? During these calls with CB I get numerous suggestions on how we can get better. Many times they’re trying to upsell me for more product, sometimes that works.

I get contacted from LI at least six times a year on various solution selling types of things for my business. I get invited to webinars constantly. The CRM machine for LI is strong. A little different than CB, which is more high touch, but LI’s selling automation is relentless.  As is Indeed’s. Indeed is another player in this game that has made all the job board players up their game. Their sales team took a page right out of CB’s selling book. I get at least a call a month from CB.

I got one call from Monster last year. It was to renew my contract. The call came from a person who I didn’t know and who didn’t know who I was or my business.

You can have the best brand (and I would argue of all the job boards Monster has the best brand), the best technology and the coolest stuffed animals to give away, but if you don’t sell, you’re going to get bought by a staffing firm for pennies on the dollar of what you really could be worth.

 

Great Talent Supports Great Talent

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Too often leaders put up with a great talent who’s shitty to other employees. The belief is that because the employee is so talented we should be willing to put up with how they treat others. It happens all the time in organizations! All. The. Time.

Ichiro Suzuki is a very successful Major League Baseball player for the Seattle Mariners who just hit his 3,000 hit in the major leagues, that just adds to his thousand plus hits he had in the Japanese professional baseball league. All those hits make him arguably the greatest hitter of all time at the professional level of baseball.

ESPN did an article about Ichiro recently as he was coming very close to the 3,000 hit milestone in the MLB, a very rare feat. What most people don’t know is Ichiro almost left the MLB after only one season because his teammates treated him so badly:

“Suzuki explained later that in the middle of his career with the Mariners, when the team wasn’t playing well but he was an All-Star and Gold Glove winner, his teammates called him selfish and said that he cared only about individual accolades. After Griffey, Sweeney and Ibanez arrived, he says, they stood up for him and encouraged their teammates to worry about their own play first.”

It wasn’t until Seattle brought in other MLB All-Stars that Ichiro felt welcomed. Great talent, supports great talent. Okay, everyone on an MLB roster is talented, but even within those rosters, there are levels of talent. Ichiro is a hall of fame talent. Griffey is a hall of famer.

The point to all of this is your best talent should support the other best talent of your organization.  If you have great talent that isn’t supporting each other, you need to make a move. Great talent is talented if they don’t support the other talent in the organization. That might be the single most difficult thing for leaders to understand.

Your talent is wasted if you can’t find ways to lift up the other talent around you. Seattle was able to find talent that was willing to do that and Ichiro turned his talent into one of the greatest of all time, but he was also very close to just packing it in and going home.

I wonder how much talent walks out your door based on how they are being treated by others in your organization?

I Need A Nurse, Stat!

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In the United States, we are facing a major nursing crisis, unlike anything we have ever seen. If you’re in the healthcare industry, you already know this and you’re living this nightmare each day.

Your recruiters are beyond frustrated in trying to fill openings, only to have more nurses leave every day. So, what can you do?

Join Cathy Henesey, ASHHRA Board member, and Director of Talent Acquisition & Workforce Planning at AMITA Health and myself for a free webinar hosted by CareerBuilder that will outline 10 things you should be doing to fill your nursing openings! The webinar is August 3rd at 1pm EST. 

What can you expect to hear:

  • Old school and new school ways to recruit great talent to your hospital or health system.
  • Metrics around what recruiting pools will be most effective for you to be fishing in.
  • What best practice organizations are doing right now to retain their healthcare talent so they don’t have to fill as many openings!
  • What technology is worth the investment when it comes to purchasing recruiting tech.

Register Here! 

It will be fun, fast-paced hour packed full of great tips and ideas to help you energize your recruiting shop!