Category Archives: The Recruiting Rules

5 Ways Mobile Recruiting is Morphing Candidate Behavior

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From my buddy Kris Dunn at The HR Capitalist and Fistful of Talent – The FOT Webinar Series presents the ins and outs of Mobile Recruiting – check it out!

 

I love it (I know you do too…) when companies start talking about how they block specific types of websites to prevent employees from doing certain things.  One of the types of sites companies love to block is career sites.  ”You’re not going to look for a job while you’re working.”

 

You’re right, boss.  We won’t look for a job on your laptop while we’re working for “the man.” But we’ll absolutely wear it out on breaks, lunch and as soon as we leave work with our mobile device.  Heck – we’ll probably do  it at work from our mobile device as well.

 

That reality means you should probably figure out what’s going on with mobile recruiting, right?  That’s why the latest installment of the FOT webinar series is all about candidate behavior on mobile.  Join Ed Newman from iMomentous and Kris on Tuesday, April 1st from 3-4pm EST for Happy Hour Job Search: Driving the Behavior of Mobile Job Seekers, and we’ll hit you with the following:

 

– A complete breakdown of the basic demographics and behaviors of mobile job seekers, with strategies on how to use that data to influence candidate behavior.

 

– Inside information about power users of mobile career sites, including the level of education they’ve achieved, years of work experience and most prevalent zodiac sign (we’re kidding about the last one–but it would be cool if Capricorns were the most mobile savvy, right?).

 

– What behavior and life patterns surrounding mobile use cause employers to see spikes at particular hours of the day from mobile, and how that impacts your mobile recruiting strategy.

 

– The impact of mobile friendly career sites and email campaigns to click through rates from mobile candidates.

 

– Then, we’ll show you how all the factors listed above make providing highly relevant content and calls to action the key to success with mobile candidates.

 
A winning recruiting strategy starts with understanding the candidate you’re seeking. Where is your candidate sitting at the moment they choose to hit “apply?” What are they doing 10 seconds before they land on your site?

 

Odds are they’re on a mobile device.

 

Remember how your parents thought the Internet was a fad? Don’t fall into the same trap with mobile recruiting.  Join Ed Newman and Kris on Tuesday, April 1st from 3-4pm EST for Happy Hour Job Search: Driving the Behavior of Mobile Job Seekers, and we’ll hit you with the best strategies to get the most out your mobile recruiting strategy in 2014 and beyond.

The Only Way To Hire A Recruiter

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I’m always on the lookout for a silver bullet to make great recruiter hires! But, I haven’t found one, yet!

I’ve met and been around thousands of recruiters in my career, and most have a few similar traits that make them successful at recruiting, think:

  • Self Motivated
  • Ability to drag information out of an individual
  • No phone fear
  • Quick minded
  • Connector of people
  • Etc.

The reality is, though, no one has really found the secret sauce to hiring great ‘potential’ recruiters.   I say potential because it’s rare I that I hire experienced recruiters.  It’s not that I have a problem with experienced recruiters…wait, I probably do have a problem with experienced recruiters.  Here’s my deal, if you’re a really good recruiter, I shouldn’t be able to afford you. If I can afford you, you’re not a good recruiter.  I like to grow my own.  No recruiting experience, come on in and we’ll show you the ropes.  By the time you end up being really good, I’ll be paying you really well and everyone is happy.

That still leaves me with a better way to find those who, potentially, could be really good at recruiting. There isn’t any ‘recruiter starter’ program at the local community college, and while Enterprise Rent A Car kids have been a good breeding ground, that isn’t perfect either.  Sure, Allegis/Aerotek has used the Fraternity and Sorority route for years, and that has done well for them, but I want something that is more of a sure thing.

And, I think I might have it.

For my next Recruiter hire, I’m going to have the candidates actually recruit someone for their interview process.  Game show style!  Bring in three people we like from a personality standpoint, give them a requisition on a need we have with all the details, and send them home.  First one to come back with a valid candidate that we would want to hire, get’s the job!

I know, I know – you can thank me later – I solved it!

Think about it for a minute.  If the candidate truly wants to recruit they should be able to fumble there way through one requisition to find some candidates that are relatively close.  The reality is, I want to see how they go about it, I want to talk to them once they find the person and ask them a million questions about how they did it, what they would do different, etc. I want to know that they actually want to do this.  My guess is 2/3 of the candidates won’t complete the task and I’m completely fine with that, because I don’t them, and they probably don’t want me!

What do you think?  Would you take on the task?

The Great Recession Fall out on Talent Acquisition

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I have a feeling I’m about to preach to the choir.  I can’t tell you how many conversations I’ve had with a hiring manager lately, that just don’t get it! (I hear you saying “What do you mean “lately” – does a hiring manager “ever” get it!)   The Recession has made our job very hard, especially if you are currently trying to hire anyone with technical skills (engineers, designers, IT professionals, Scientist, etc.).   During the Recession we had candidates coming out of our ears!  Today, it seems like, almost overnight, technical jobs across the country have turned on like a fire hose!  Everywhere companies are trying to find technical talent, in all industries, all at the same time.   Remember that baby boomer Tsunami of retirement we were suppose to see?  This feels like the first waves are hitting the shore in terms of technical hiring!

I’ve spoken to engineering schools that 100% graduation hires, plus companies now paying for engineering seniors, senior year of tuition!   I’ve spoken to companies that have had to double their payroll projections, mid-budget year, just to have enough money to hire the same amount of projected hires at the beginning of the year.  In HR and Recruiting we get this, the market moves, sometimes very quickly, and organizations have to be prepared to adjust and move with it, or risk causing some very bad outcomes to our operations.  But, do our hiring managers get this?

I’m hear to say, not enough have gotten the message!

Over the past few months, it we are now having daily “conversations” with hiring managers who are still wanting to see the same 20 candidates they saw during the height of the recession, and turning down candidates for minor things like “he seemed a little shy”, “she was from Tech and I like State grads”, or “he’s had 2 jobs in the past 10 years!”   I’ve had hiring managers have interviews, come back and say they like both candidates really well, but would like to see some more! When I don’t any more!   It all sounds familiar doesn’t it!  The Recession did this to them!  It made the greedy, it made them ultra picky, and it made them believe there is a never ending pool of great candidates who only want to come work at your company.   Ugh! I hate the Recession!

So what?

In HR/Recruiting this is where we become marketers.  We have to start selling, and what we are selling is an idea.  An idea that the world is different, they sky is falling and there’s only one person left to hire.  “That person, is the stupid candidate I just put in front of your face!!!” (wouldn’t that be great if we could say that!?)  Look, I understand you and your hiring managers “only want to hire the best talent”; by the way so does everyone else.  But times are changing, if you want to hire the best, you better be paying the best, or at least offering the best value proposition as compared to your competitors.  Lines of candidates aren’t out there just waiting for calls any longer.

It’s really just simple addition, more technical job openings than candidates + baby boomers now beginning to feel like they can retire = our job just got a lot tougher!

Do your hiring managers get this equation?

The 3 Minute Hire

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Let’s look at how 95% of people are hired. Besides a little variability, almost every person, at some point in their career, has been hired in this manner.  Interview someone for an hour. If you like them, you make them an offer.  Sound about right?  Sure you might actually add some other steps, like phone screening first, a second one hour interview with someone else, but your reality is, it’s an hour interview, and the decision is made!

We’ve taken the one hour interview and expanded it with science.  We add pre-employment screens, cognitive testing, background screens, personality profiles, etc.  But, we still go back to the one hour interview.  “Well, Tim tested off the charts, all the data says, he will be a rock star, but I didn’t connect with him in the one hour interview.  I don’t want to hire him.”  We allow our hiring managers to do this, often.

A much better way to hire would be to have the actual candidate work with you for like four to six weeks, before you actually hire them.  An extended job tryout.  Pay them to come interview with you for 4 weeks.  That would actually be a better way.  It would probably limit your options for candidates.  It would leave you with people who are unemployed, the under-employed, those working consultant or temporary type of jobs, or those people who love your brand so much they would be willing to risk it all to prove to you, that they are the one you really want.

Or, you can continue on the one hour interview platform.  But take away all the other stuff.  In fact, take away the one hour, and just do an initial impression interview.  It might take about 3 minutes.  “Initially I really liked Tim!  Let’s do this.”  You would virtually get the same exact candidate as you do with your one hour process.  But you would save so much time, effort and resources.  Your hiring quality and retention would almost remain unchanged.  That would be the second way.

1. Extended Job Tryout Hire

2. 3 Minute First Impression Hire

Reality is, most would be more willing to do the 3 minute First Impression hires than the Extended Job Tryout hires, even though one leads to actual better hires, and the other does exactly what you have now.    We fear that changing to something we view as ‘radical’ will be worse than what we have.  Even though, we know it won’t.  So, we keep doing what we do.  Scheduling one hour interviews and hiring those people who we ‘felt’ the best connection with.

If I was you, I’d go with the 3 minute interview.  It’s simple.  It’s the same. Your hiring managers will actually like the new process.

 

Client Respect and Love

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I dropped a vision on my team a couple weeks ago.  I think it’s important for any leader to do this, but it’s also important that it be completely authentic and transparent.  I say ‘dropped’ on my team, because that’s exactly what I did.  I didn’t let anyone know I was ‘working’ on my vision, because I wasn’t.  It came to me.  Like a vision.  It took me about a week to get the thoughts down in my own style, and add a grammatical error or two.

I’m not sharing my vision with you.  It’s for me and my team.

I will share a concept from it.  I want to work with clients who want to work with us.  Not just work with us, but want to partner with us.  Now, I know we throw that word ‘partner’ around a bunch.  My vision of a partner is a client who respects us and loves us.  We have to have both, love and respect, to get to my vision.  Respect isn’t enough.

In HR many times we will say something like “I don’t need that hiring manager to like me, as long as they respect me.”  That’s just a nice way we lie to ourselves that this will be a functional relationship.  It’s not.  You need more than respect, to be wildly successful.  You need Love.

I want love.

I want respect.

I want to work with clients who respect what we bring to them from a skill and support side.  But I also want clients who love us, and we love them.  That I look forward to talking to them, to seeing them, and they feel the same way.  That isn’t easy.  But it is something I think we owe to ourselves.  To work with people we love to work with, whether it’s those sitting next to us as coworkers, or those clients we work with daily.

I don’t care if I was selling staffing solutions, or the cure for cancer, my vision would not change.   I don’t care if I’m running a business or running a department, my vision stays the same.  In HR you have ‘clients’, all those who you support.  Are you trying to get your clients to love and respect you?  If you reach that level, where they do, it will make your job, your life, glorious.

Becoming A Victim Of Can’t

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I spoke in Huntsville, Al this week to a group of around 175 HR and Talent Pros for North Alabama SHRM.  It was a fun group. They had a ton of energy and were willing to put up with me and my fast talking northern ways! My wife told me to be more respectful, than usual, on my way down to Alabama.  She said southern women expected more manners than I was use to!

For those who don’t much about Huntsville it is a big military town, which means most people either work on the base, or work for a contractor supporting one of the many military contracts coming out of the base.  There are literally hundreds of companies in Huntsville that are considered military ‘contractors’.  That’s really just a big fancy term for companies that won a military contract, which is just a scope of work they need to do or deliver to the military.

If you haven’t worked a military contract before, they come with as much red tape and rules as you can expect from the U.S. government.  That becomes a very big problem for HR Pros who love to follow rules!  One thing that was apparent very early into the day was that some Huntsville HR and Talent Pros became very comfortable with saying the following statement:

“We can’t do that, we are a military contractor!”

You can probably guess what my answer was to that!  “Yes, you can! You just have to find a way to do it!”  What they didn’t expect was that my company was also a military contractor, I was going to accept any victim statements.  Yes, you are a military contractor.  Isn’t it great!  Now, let’s find out how we can use Facebook to recruit and find you some really good talent!

But, Tim, OFCCP! OFCCP won’t allow us to social recruit!  Really.  It really says within OFCCP regulations that you can’t recruit on Facebook!?  Well, no, but…you just don’t understand.  Yeah, I understand more than you really know.  I understand it’s going to be hard, but it can be done.  I also understand that it’s really easy to fall the victim and use OFCCP as a crutch to why we can do our job.

I actually spoke to two pros who were going through OFCCP audits.  Scary stuff for any HR or Talent Pro.  But I didn’t even let them use it as a crutch.  I asked them if they would get through it. Yes, was the answer.  Did you get fined? No.  So, now you just have to figure how to make it the sourcing you need to do, work within your OFCCP process.  Not easy. But doable and needed.

The most dangerous thing we’ll ever face in our career is becoming a victim of can’t.   I’m a firm believer you can try to do anything.  We might not succeed, but it shouldn’t stop you from trying.  Things like OFCCP are there to catch bad companies, doing bad things.  I’ve never spoken to a good company, with good people, trying to do the right things, that ever had an issue with OFCCP! Ever!

Go do the right things for your organization, and in the end trust that why you might get audited, you are doing what is right.  That’s ultimately all you really can do.

First Marijuana Job Fair. No Drug Testing Required.

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Want a job?  Like smoking pot?  This is your day!

Doesn’t that sound like a bad Hollywood movie script!?  Unfortunately, it’s real world, as Colorado is in the middle of a talent bubble after legalizing marijuana.  From Time:

This Thursday, March 13, a very special, first-of-its-kind job fair is being held in Denver. It has been dubbed “CannaSearch,” and as the name indicates, it’s a marijuana-themed gathering intended to match job seekers with Colorado employers in the cannabis industry—a field that one is now all but required to cutely describe as “fast-growing” and/or “budding.”

At last check, 15 employers were scheduled to participate in the event, being held from 11 a.m. to 7 p.m. at the Denver headquarters of the job fair’s sponsor and host, O.PenVAPE, a company that specializes in vaporizer pens that get filled with cannabis oil—and that also bills itself as the “the largest national brand in cannabis.”

No advanced registration is necessary for job seekers. Everyone in attendance must, however, be 21 or older. And to answer the question on everyone’s minds: The event is strictly smoke-free.

So, what does it take to get a job in the Pot Industry?  I’m guessing some of the skill sets would be the following:

1. Like weed.

2. Knows stuff about weed.

3. Likes to talk about weed.

4. Willing to bring your own Doritos to work.

5. Don’t steal the weed.

Doesn’t that sound like every stoner you’ve ever known!?  You know they are all going back to those high school guidance counselors who told them they’d never amount to anything if they kept smoking pot and say “See, smoking pot got me somewhere!  I’m now head manager at Smokes-A-lot!”

It’s all fun and exciting now, wait until these companies really start to ‘grow’ and they need to hire an HR lady to come in and start setting up policies. That will be a ‘drag’.   Can you imagine!?  Margo comes in from her dental office HR manager gig in Pueblo and now is trying to build process and practices for Smokes-A-Lot world headquarters.  First, a few ground rules from the burned out CEO Steve.  No drug testing.  Unlimited smoke breaks.  50% employee discounts.  Go Margo!  Can’t wait to see those insurance premiums come in!

I would actually pay money for the ability to show up at the Marijuana Job Fair and interview potential hires!  They don’t even have to pay me, I’d have blog fodder for the rest of history!

More Resumes vs. Enough Resumes

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I work in a world of resumes, where resumes equal solid quality candidates.  I recently met with a client who needed ‘more resumes’, they didn’t have enough quality candidates.  Seems like a simple equation, I just go back to the office and crank up the Resumatic 2000 and BAM, you’ve got ‘more’ resumes.  But those in recruiting know, it’s never that simple.

I started digging into what was really going on, because the fact is, you only need 1 resume to fill a position.

My line of questions in order:

Are you not getting any resumes? Well, you see we have a very involved process.  It’s hard for resumes to get through this process.

Oh, so you have a ‘too many’ resume problem, so you set up many filters to get just those that fit your need best?  Not exactly.  We have one process for all positions. Some positions we have too many resumes, some positions we don’t have any resumes coming through.

Why don’t you change your process for those positions you’re not getting resumes?  We can’t. It’s illegal. EEOC.

It’s not illegal to change your process based on need and position.  It’s illegal to discriminate against candidates. (that wasn’t really a question, but I couldn’t help myself from saying it!)  Well, our “EEOC Lady” (exact quote) won’t allow us to change the process.

What does the hiring manager think?  He loves the process!  He created it.

How many positions do you have open? 70.

He likes having 70 positions open? Doesn’t that cause a business issue?  He just wants us to get more resumes, but keep the process the same.

You see there really isn’t an issue with getting more resumes.  The problem is, is when you already have enough resumes but you put barriers in place that cause those resumes not to be enough.  You have enough resumes, more resumes isn’t going to solve your problem.  Your process is the problem.  Your filters are the problem.  Me giving you more resumes isn’t going to help you, it’s just going to cause a bigger problem.

But that’s what they did.  Just go get more staffing vendors to work with.  If ten can’t get us ‘enough’ resumes, get twenty.  Twenty isn’t working, let’s try 75.  Still not good?  Why not one thousand!?  It won’t matter, you still have a you problem.  You are unwilling to change.  More isn’t going to help.  You have enough.  You need to fix you.  You don’t have a resume problem, you have a ‘You Problem’.  That is actually harder to fix!

 

The #1 way to tell someone they Suck!

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Every Monday morning we have a recruiter meeting at HRU.  The purpose of the meeting is for our recruiting department to share with each other what they are working on, what they’ve accomplished the prior week, and give in updates that the full group might need to know.  Something came up this morning that I wanted to share.  Like most recruiting departments/companies/etc. we have our “Repeat Offenders”  – these are the people who just won’t give up.  At one point, a recruiter probably called them, and maybe even interviewed them, possibly even hired them – but now, they won’t leave you alone – they call, they email, they LinkedIn, send Facebook Friend requests, etc. Basically, they become a stalker!

This morning, one of the recruiters says “Mr. Jones (I’ve changed the name to protect the guilty) won’t stop bugging me, he emails his resume to me ‘every’ day!”  We all know Mr. Jones, because Mr. Jones use to work for us at a client, and it didn’t turn out so well.  Now, Mr. Jones wants us to find him his next assignment.  The problem with Mr. Jones isn’t skill related, it’s personality related – he’s annoying.  He was annoying to the client and to his work group peers, he is annoying to us, and I’m pretty sure he was annoying to his ex-wife – thus the “ex”!

So, the BIG question. How do you get Mr. Jones to stop bugging you?  This happens to every single recruiter I know eventually.

Here are the steps I use:

1. Tell Them!

That’s it – no more steps.  Here’s our problem as recruiters – we never want to burn a bridge.  “Well, Tim, you don’t know where he might go, who might hire him, I don’t want to ruin my reputation”  We have to think about our “Candidate Experience”! Bullshit.  You’re being conflict avoidant, and if you look at your last performance review, I bet under “opportunities” is probably says something about avoiding conflict or not confronting issues head on.  I had a very good HR mentor once tell me – “it’s best to deliver them that gift, then to allow them to walk around not knowing”.  Once you start being straightforward you’ll be amazed at how many people will say, “No one has ever told me that!”  That’s the problem – no one ever tells them the truth, thus they keep doing the wrong thing, instead of trying to fix what is wrong.

How do you get an annoying candidate to stop bugging you?  You tell them exactly, very specifically, very calmly, with no ill intent – “I want to give you a gift.  You might not see it as a gift right now, but I hope in time you’ll understand it to be a very valuable gift.  I (don’t use “we” or “us” or “the company – you’re avoiding again by using those) – I think you have a very bad personality flaw that comes across annoying to me, and from the feedback I have received, to those you work with.  If this does not change, I won’t be finding you any job in the future, and you’ll probably struggle to find one on your own as well.”  OUCH! That hurt right?  But, read it again, was there anything mean or untrue in the statement? If this person actually listens to the statement and acts on it, will they be better for it?  You can change the reason for whatever issue the person might have – maybe it’s hygiene, maybe it’s a crazy laugh, who knows – but the basic message stays the same.  You need to change, or I never want to speak to you again.

It’s hard for recruiters to understand this, because 99% have been taught to be nice, thoughtful people – not to be rude.  This sounds a bit rude.  In reality, I think it’s rude to string a person along and not care enough about them to actually tell them what is wrong and to help them.  Stop telling candidates your blow off lines and start telling candidates the truth.  At the very least, you’ll have more time on your hands to talk to the candidates you really want to speak to!

It’s Criminal Not To Recruit Your Competition’s Talent!

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If I get 100 Talent Acquisition Pros in a room (no this isn’t going to be a dead lawyer joke) and ask them if it is ‘ethical’ to recruit each others employees, about half will say ‘No’. In fact, there are even a number who will say, “we have an agreement to not recruit from each other”! I’ve heard this, out in the open, with no restraint. It’s normal practice in the corporate world. It’s very common to hear inside Talent Acquisition departments say they don’t ‘actively’ recruit from each other because they’ve been told not to by their executives. That type of conversation will soon be a thing of the past, although, I doubt highly the activity will be!

From SHRM on the highly publicized lawsuit of many of Silicon Valley’s largest tech companies who ‘conspired’ to not recruit employees from each other:

“From 2005 to 2009, the leaders of Northern California’s largest and most powerful companies agreed to reduce competition for workers by entering into an interconnected web of secret, bilateral agreements not to solicit—‘cold call’—each other’s workforces,” the plaintiffs allege.

“By shielding their employees from waves of recruiting, defendants not only avoided individual raises, they also avoided having to make across-the-board pre-emptive increases to compensation,” the plaintiffs claim.

Agreements among the companies to refrain from the common recruiting practice of cold-calling each other’s employees deprived workers of information regarding pay packages that they could have used to find higher-paying work or to negotiate for higher salaries with their existing employers, according to the lawsuit.”

That’s right Talent Acquisition Pros it’s actually illegal to say you won’t actively recruit from your competition because you’ve agreed between each other not do it.   I get it, I get why you do this.  Having a hot job market and constantly taking talent and losing to each other seems like a never ending treadmill of work, but that’s the life of a Recruiter.  You know there are ways to stop this from happening.  Pay better.  Engage better.  Develop talent better. Have a vision that is real and share it.  It’s the age old business conundrum, do you want to pay on the front side or the back side.  Reactionary companies end up paying on the back side – more money in wages to attract talent because they turnover people who leave for better companies, more wages, etc.  It eventually catches up.

Other companies pay up front and keep their talent by paying at market or above, then constantly evaluating the market and changing pay whenever it’s needed without having employees ask, or have to leave to get paid fairly.  They develop talent from within and spend the money to do it right, giving themselves an internal pipeline.  They make sure to only allow people into leadership positions who are engaging and visionary.  It’s a lot of work, and costs money, but in the end it’s still cheaper and you have a better company.

I would actually love to see legislation that makes it illegal if you’re a corporate recruiter and you don’t make cold calls to recruit!  You saying you’re a ‘Recruiter’ but you don’t actually recruit!   That’s the real criminal activity going on!