Category Archives: The Recruiting Rules

1 Free Job Posting from @LinkedIn if You Read This Post!

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Pretty cool news coming out of LinkedIn this week! LinkedIn has made a few changes to help job seekers (#ImOpenToWork photo frames, Career Explorer, free skill courses, etc.) and also will be helping employers, especially SMBs, who need help connecting with this talent with FREE job posts! No, really, you don’t have to put a credit card or anything – no bait and switch!

Check out the video below…

How do we post that FREE job? 

Basically, if you’re a hiring manager, HR, TA, etc. and looking to hire, you just go and create a new job posting. You can find the job posting button by going to your main LinkedIn feed page, going to the upper right-hand corner, and clicking on “Work”. A drop down will show you a “Post a Job” button and you can click on that.

For SMBs who aren’t already using LinkedIn to post jobs, you will get one free job post to use. If you fill that job, you can post another. Basically, you get one free job to post at a time. If you are an enterprise LinkedIn user, you’ll get pushed into your account to post a job.

Once you add a job, you will be given the option to add the “Hiring” frame around your profile picture.

Check out this LinkedIn Blog post for additional details and links.

It’s pretty rare for an organization like LinkedIn to give away something so valuable for free! We know LinkedIn job postings work, we also know they can be quite expensive for SMBs to use.

I’m sure the cynics will say this is just another way LinkedIn is getting more people to use the platform and get addicted. Maybe! But, if it works, who cares! And, if it works and it’s free for an SMB to test, seriously, that’s a great thing! Take advantage!

Go post a job out on LinkedIn and then send me a note and let me know the results! I’m super interested to see how this works for everyone!

 

4 Reasons You Fight to Keep What You Have vs. What You Need!

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I recently had a great conversation with the CEO of Greenhouse Software, Jon Stross. Jon developed a model he calls the Hiring Maturity Model. Basically, it’s a scale or curve of where your recruiting department is in terms of technology maturity.

Part of that conversation was a fascinating piece around why do we keep technology that isn’t moving us forward or making us successful? Don’t say budget! It’s not budget! Let me explain that.

What are the four reasons why we would rather keep stuff we have versus getting stuff we actually need? 

1. We fear the pain of change. “Moving from one ATS to another ATS is hard work and takes years and it’s just not worth it, Tim!” You’re wrong. It was that way when we had on-premise software, but with modern-day Saas platforms, this isn’t as painful by a mile! My most recent ATS change took 6 weeks, and we had zero downtime because kept the legacy system going while we got used to the new system.

2. We fear short-term lower performance over the benefit of long term gains. Well, it might not be great, but we know what we have. What if we change and it’s worse!? It won’t be because you will do your due diligence and research and you’ll make sure it will be exponentially better! If what you have isn’t that good, you must be willing to build something better. Your organization needs you to do this.

3. We feel stupid and don’t know the technology enough to advocate for change. This is very legitimate. I feel stupid every single day about technology. I’ve got some stupid thing with my Macbook going on and I can’t figure it out and drives me crazy! Demo. Demo. Demo. I felt stupid about our TA Tech space and I just started demoing everything I could find and it opened up a completely new world of what is possible in talent acquisition.

4. It was your call, originally, to get what you have, so bailing on it now looks bad on you. Do you still have an iPhone 4? No!?! What!?! Why not!? When the iPhone 4 was launched it was AWESOME! Oh, wait, the iPhone 12 is better? Turns out, technology improves. What you thought was best two or three years ago is now a dinosaur in the technology world. So, just like IT, Finance, Operations, it’s okay to say, hey, the tech we have now isn’t what we need today to stay competitive for talent.

Did I say demo? For the love of St. Petersburg, Demo! It’s the single best thing you can do to develop yourself around getting smarter about the technology in your functional professional area of expertise.

Too many of us keep processes and systems way too long for reasons that when you really dig into it, don’t even make sense. “Well, Tim, we have to use this ATS because payroll is tied to it and payroll says we can’t change.” Um, what!? Does payroll drive revenue for the organization? Does payroll find and develop talent for the future of the organization? Stop it! Stop the excuses.

Oh, Budget! 

I forgot it’s the pandemic, you don’t have a budget. Actually, you do. I mean you’re already spending it on crappy software that isn’t working for you. Stop spending that, and you have all kinds of budget! I have never met one CEO/CIO/CFO who when shown a better more efficient way of doing business wasn’t all in on giving it a try if it didn’t cost them more money. Same money? Okay, let’s do it!

Check out the Greenhouse podcast with Jon and me. He’s a great dude. I love his voice and cadence, I could listen to him all day!

4 Things You Can Do to Get Candidates to Open Your Emails!

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I found some cool data that probably got overlooked a while back from CB Insights. Now, this data is from 2016, but it’s super relevant!

CB Insights did some testing with their own email newsletter that went out to 175K+. A very big sample and the reality is they have the exact same goal as we all do, Get Candidates to Open Our Email!

These 4 things work really well in getting people to open your email:

1. Brand Names. CB found that using a big brand name like Apple, Google, Nike, etc. in your subject line increases your odds greatly of getting someone to open your email. Now, you might be asking yourself, “Tim, how the heck am I going to use a brand name in my recruiting emails!?” How about something like, “3 Ways we are a better place to work than Apple!”

2. Short Titles. Less is more when it comes to attention-grabbing subject lines! I suggest under 5 words if possible. “Are we paying too much?” or “I’ve Got a Quick Question” or “Sackett” – Yep, in my own testing, the one email that gets open at a higher rate than any other is when I only put my last name in the subject line!

3. Negativity. This seems counter-intuitive. No way! People love positivity. You are right, but negativity draws them in! “How Candidates Fall on their Face!” will get opened way more than “How Candidates Succeed!” Again, in ten years of blogging and making headlines, this data also rings true. I get way more interaction on negative headlines than positive headlines.

4. Surprises. Different viewpoints that people don’t expect. “Punching Your Boss Can Get You a Raise!” or “Older Workers Have More Energy Than Millennials!” or “Hiring Dumb People!” Basically, people open these because they don’t agree with the headline. What the heck is Tim talking about today!?!

So, if all of these things work. What does CB Insights say doesn’t work, in fact, what should we stop doing with our subject lines? 

  • All of the opposites of above! Long headlines, positive headlines, boring, etc.
  • Question Headlines. “What 3 Things Are You Doing to Hurt Your Brand!” While Buzzfeed has made billions with these clickbait headlines, CB found readers are getting fatigued with these types of headlines. (I will tell you “The X Things to do…” headlines still work in my world. 5 Ways to Hire More People! Will always do well.
  • Broad topics do worse than Niche. A headline that says “5 Ways to Attract More Talent” will do worse than “5 Ways to Attract More Nurses Right Now!”

The key to great email subject lines is they get opened! If you send out a hundred emails to candidates and no one opens them, it doesn’t matter what the content is and how much time you spent making it perfect. Get Them To Open Your Emails! Is the single most important thing you should worry about first!

It’s very Recruiting 101, and it’s something almost every recruiting shop struggles with, but then we go and focus on the picture we’re using. Does it have a puppy and a kid in a wheelchair? No, stop the presses! Stop it. Fix the basics first, then worry about doing the higher level stuff.

What is your most responsive email subject line?

5 Tell-Tale Signs Not to Make That Offer!

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If I have learned anything at all in my HR/Recruiting career it’s that everyone has an opinion on what makes a good hire. If you ask 100 people to give you one thing they focus on when deciding between candidates, you’ll get 100 different answers!

I’ve got some of my own. They might be slightly different than yours, but I know mine will work!  So, if you want to make some better selections, take note my young Padawans:

1. Crinkled up money. Male or female if you pull money out of your pocket or purse and it’s crinkled up, you’ll be a bad hire!  There is something fundamentally wrong with people who can’t keep their cash straight. The challenge you have is how do you get a candidate to show you this? Ask to copy their driver’s license or something like that!

2. Males with more selfies on their Instagram, than all other photos. I don’t even have to explain this (also, don’t go do a count on my IG!).

3. Slow walkers.  If you don’t have some pep in your step, at least for the interview, you’re going to be a drag as an employee.

4. My Last Employer was so Awesome! Yeah, that’s great, we aren’t them. Let’s put a little focus back on what we got going on right here, sparky. Putting too much emphasis on a job you love during the interview is annoying. We get it. It was a good gig. You f’d it up and can’t let go. Now we’ll have to listen about it for the next nine months until we fire you.

5. Complaining or being Rude to waitstaff.  I like taking candidates to lunch or dinner, just to see how they treat other people. I want servant leaders, not assholes, working for me. The meal interview is a great selection tool to weed out bad people.

What are your signs not to make an offer?  Share in the comments!

@LinkedIn’s Future of Recruiting Survey says the #1 Skill for Recruiters in 2020 is… @LinkedInNews

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I know you hate clickbait headlines, but they work, plus I know you want to know, so why give it away in the title! I mean I don’t get paid for my dashing looks and witty charm! Thank goodness!

LinkedIn launched its 2020 Future of Recruiting survey results today and it’s one of my favorite content pieces to comment on. Click through the link to download it for yourself, it’s packed with interesting data around talent acquisition and recruiting!

The #1 Skill for Recruiters in 2020 is…Adaptability!

Did you guess that? I didn’t. I think I could have probably could have had 50 guesses on not got that one. Here are the others:

Fastest growing skills for recruiters in 2020:

● Personal Development +44%

● Diversity & Inclusion +42%

● Talent Pipelining +37%

● Decision-Making +34%

● HR Strategy +30%

Okay, I can see personal development being high on the list, since 2020 has brought a lot of quality time working in remote settings and high unemployment numbers for recruiting pros, I think most people have been thinking about their personal and professional development.

I actually would have guessed D&I would have been #1. 2020 will be remembered for a few things – Covid, Social Justice, and the U.S. finally getting a sane person in the White House. So, from a talent acquisition perspective, I would have guessed diversity and inclusion recruiting to be the top priority.

HR Strategy actually makes zero sense to me! So, you’re in talent acquisition and your most needed skill is HR Strategy? Quite frankly, it makes you question the results overall. How could that be? Talent Pipelining? Yep! HR Strategy? Nope! But, it’s 2020, weird times.

Another big eye-opening stat from the report:

70% say Virtual Recruiting will become the new standard!

Okay, this one will take some explaining and background. First, what do you mean by “virtual recruiting”? So, for this data, that basically means, the process we have for recruiting can be done virtually. Sourcing, video interviewing, online assessments, etc., can all be done virtually, so I guess, yes, in that case, “virtual recruiting” is the new standard.

But, honestly, most of that stuff was already fairly standard.

I think the bigger aspect is Recruiters believing they’ll continue to be virtual/remote after Covid. I think Covid has shown organizations that in a pinch, yep, recruiting can be done virtually. But, every organization will have to truly decide is it better or the same as before, or possibly worse?

I’ve spoken to a number of F500 executives who aren’t super keen on remote recruiting because the relationships with hiring managers are worse, synergies amongst the TA team aren’t as robust, and brainstorming around testing and how to improve seem weaker in remote settings. Some of that can be improved, but it still comes down to leader perception.

We’ve been automating recruiting since the first Caveman needed a new assistant to track dinosaur migration patterns, so the fact that we’ll continue to automate and be able to recruit from anywhere in a mostly Saas environment should not be surprising to anyone.

Go download the new report. Some really good stuff around TA budgets and everyone’s favorite new topic, Internal Mobility, as well.

That 20 Minute Phone Screen is a Candidate’s Most Important Moment of the Week!

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A lot of folks are currently out of job and looking for work. Not many jobs open. Too many candidates lead to a lot of rejections, black holes, no feedback, and very few “interviews”.

You and I (TA Leaders and Pros) don’t consider a twenty-minute phone screen to be an interview. Candidates definitely believe it’s an interview. They prepare for your phone screen at the same level they prepare for an in-person interview with the hiring manager. First impressions and all.

Here’s the problem, that twenty-minute phone screen, one of many you will have during the week, isn’t even in your top 25 most important things you’ll be doing this week. So, how do we address this variance in importance with how the candidate will ultimately view your employment brand, you, your hiring manager, and the job?

That’s a tricky question.

I think the first thing we need to do in talent acquisition is simply to recognize this reality. We are going to be talking with scheduled candidates about who we are, who they are, and what we have, and this is extremely important to them, especially for those out of job. To have some empathy and understanding of the situation. To provide something of value, even as we look to gain some value of information ourselves.

It’s a powerful thing to know you’ll be talking with a number of people in a week, all of whom this could be their most important conversation of the week, month, year. That we (all recruiters) have a major impact on this event in their lives. We can create an amazing experience, or we can do something less than amazing.

I have this naive belief that all of us humans actually want to do things that make other people happy and satisfied. Isn’t that a great little fuzzy, cute world I live in!?! If we knew we had the power to make someone’s life just a little better, we would use that power for good. That if given the choice to make someone’s day brighter, we would always make the right choice.

Well, we do.

Do Good. Be Kind. As Chris Kurtz would say.

This week, as you go out into the world and phone screen your brands out. Try and make someone’s week. You are worth it. They are worth it.

Talent Acquisition is NOT Marketing. Here’s why!

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We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales!

Why is Recruiting neither Marketing nor Sales?

What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all of those people will buy your product or service, or give to your charity, etc.

In Recruitment we in the Rejection business!

Can you imagine you walk into a Cadillac dealership? You saw the commercial for the new SUV, you decide you want that SUV. You saw the billboard for that same car, heard the radio commercial, heck you even saw an Ad on Facebook, it’s almost like they’re listening to your brain! You’ve got a pocket full of hundred dollar bills and you walk into the dealership because today you’re driving away in that brand new, beautiful Cadillac SUV!

Dealer – No!

Me – Um, what?! 

Dealer – No, we aren’t selling you that new Cadillac SUV, you’re not a Cadillac “Man”! 

Me – A what!? 

Dealer – Yeah, sorry, you don’t get a Cadillac today, we’re saving those for only certain people! 

It’s funny because we know this would never happen! I could walk into the dealership holding a severed head and the first words out of the salesman’s mouth would be “the trunk on our new sedan could hold a hundred of those heads!”

Recruiting isn’t Marketing or Sales, because true Marketing and Sales is in the business of ‘All’, not one. No one really gets rejected in marketing and sales if you have the means. In Recruiting, you could fit every single thing the organization is requesting and you will still get rejected. Recruiting is in the Rejection business, not the sales and marketing business!

If we/recruiting are in the Sales and Marketing business, we are in a really sick and twisted business! Hey, “Everyone” come and apply to our jobs, because I get really excited when I get to turn you down and say “no”! So, let’s not kid ourselves. Our business is about Rejection. Hey, come on over here and let me tell you what’s wrong with you, and then I’ll make the decision if we want you to be a part of our team or not.

Marketing campaigns sometimes try to fake like they’re being exclusive. “Only ‘you’ are being invited to buy this new SUV! You’ll be the first to own it! No one else!” Until next week when everyone will own it and actually have a better color than you. That’s not true rejection for those who don’t get it first, it’s just a game we play to increase demand.

So, why does this manner? 

If we know we are actually in the Rejection business, and we are, we/recruiters have to have an empathy level that is off the charts if we want to survive. Let me get this straight, you want me to talk as many people as possible into loving our company, then you want me to reject 99.9% of them? Yes!

To be able to do that and not drink yourself to sleep every night takes a really high ego or an endless supply of empathy towards all those great people who just wanted you to pick them, but your organization picked someone else, but they left it on your desk to share the bad news!

This is probably the main reason so many candidates never get dispositioned. We can all just crush only so many souls in a day! It’s easier to ghost candidates than to crush their dreams!

The rejection business is a hard, hard business to be in. Sales and Marketing are easy. Can you imagine how easy your life would be if you were able to give everyone the job!

Advice for Landing a Job from a CEO (who never hires…)

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I get it, you’re the CEO of a sexy brand so all the media companies want to interview you, but when you give advice out that your HR and TA leaders would never give, you’re basically just spewing B.S.!

Pulled directly from the headlines of CNBC, 1-800-Flowers CEO (wait, is that a sexy brand!?), Chris McCann, has to hire 10,000 seasonal workers for the upcoming holiday season to fill the rush of orders they anticipate:

“The ambitious hiring plans will fill part- and full-time roles in production, gift assembly, customer service and distribution and fulfillment center operations. Openings are primarily in-person jobs on worksites throughout Illinois, Ohio and Oregon. Some work-from-home positions, particularly those in customer service, are available.

Here, McCann shares his best tips for getting hired in a seasonal role right now.”

Are you ready for these great tips!?! Here you go:

  1. Arrive at your interview ready to uphold safety guidelines due to COVID
  2. Have a flexible schedule
  3. Express interest in overtime
  4. Tell 1-800-Flowers who want to return to work seasonally, next season
  5. Tell 1-800-Flowers your desire to stay on permanently after your seasonal job.

Okay, not awful, but here is what, I believe, the head of TA for 1-800-Flowers would actually give as advice to someone, right now, looking to work as a seasonal employee for $13.50/hr:

  1. Show up for the interview
  2. Don’t show up drunk or high
  3. Don’t throw up on the person interviewing
  4. Don’t lick anyone during the interview
  5. Show up on your first day

Hiring seasonal workers, especially right now during a pandemic is hard work! It’s almost impossible in the best of circumstances, Chris McCann is so far removed from hiring a seasonal worker he has lost all touch with reality!

First, these are seasonal jobs, McCann himself said only about 5% will make it to the big leagues of a full-time offer after the seasonal job is done. So, let’s not give out a ton of hope, because you just end up with thousands of pissed off people after the seasonal job is done! HR and TA hiring for seasonal spend most of the interview validating that the applicant actually knows and understands this job is going to end in 3 months!

Second, seasonal hiring is warm body, show up hiring. Calm down, Chris, on making a great first impression. When you’re trying to hire 10,000 people at low wages for three months, if you show up, you get the job!

Third, Chris McCann, did Undercover Boss, which tells you a few things. One, he acted like an hourly worker for a TV show, so he thinks he knows what it’s like to be an hourly worker in his environment. Two, he actually wanted to go on a TV show versus running his business. Some CEOs just like media attention.

Here’s what we all should know at this point. The larger the company, the less the CEO actually knows about the reality of hiring. Once that CEO is working for an organization that has more than 500 employees, there’s a good chance they haven’t hired an hourly worker in years. So, thanks for the advice, Chris, but you’re not helping your HR and TA team fill jobs!

How Perfect is your Perfect Hire?

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There’s a concept known as the “Perfect Premium”. Basically, we over evaluate the value of “perfect” versus almost perfect. What do I mean?

Let me give an example that we are all familiar with, standardized college admission testing, ACT/SAT. A perfect ACT score is 36. If someone scores a 36 on the ACT, they’ll get a full ride, academic scholarship to some college.

If someone gets a 35 on their ACT test, one point lower than perfect, they might get a full-ride scholarship to a college, but that is no guarantee. We assume 35 is that much lower than a 36. Now, what about comparing an ACT score of 35 to a score of 34? Well, in that case, we assume those two scores a virtually the same! Smart, but not perfect!

We do this with employment assessments as well.

We assume the person who scores the highest on the test is the best one, and the people who scored less are really that close. Let’s say you have an assessment that scores 0 to 100. You have three candidates that score 100, 94, and 91. We will almost always assume that the 100 is by far the better hire than the 94 or 91.

If you tell your hiring manager they can’t have the 100 score because that person dropped out for some reason, they won’t really care if you choose the 94 or 91. To them, those are the same, but that 100! She was the magical unicorn!

We exaggerate the distance between the perfect and the near-perfect by an exponential amount from those who near-perfect to almost near-perfect. 

Why does this matter?

Because the reality is, those who are perfect, and those who are near-perfect, are virtually the same when it comes to potential performance. Whether you hire the perfect scoring candidate or the one who is near perfect, you are basically getting the same person, but your mind will lie to tell you and tell you that you’re not!

Your perfect hire might actually be perfect! But, your near-perfect hire might also be perfect!

Also, for those thinking, “Tim probably just got 35 on this ACT and now he’s trying to make us believe he’s as smart as the kids who got 36!” Ha! you’re wrong! I got a 32, and I’m still way smarter than those try-hards who got 36! Or am I…