Category Archives: Trench HR

Every HR and TA Tech Vendor Should Go To @SHRM National for this One Reason! #SHRM

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I absolutely love going to the SHRM National Conference.  I’ve been 8 out of the last 9 years. I’ve spoken at many. I’ve been a part of the blogger team at many. I’ve had real conversations with real HR and Talent pros at every single one.

If I was advising HR and TA Technology vendor teams (oh wait, I do) I would tell them to take their product teams to SHRM National and make them go to sessions, meet real HR people, walk the expo and observe and listen, and invite a group of customers to dinner or drinks.

Why?

You (HR and TA tech vendors) are not listening to the masses.

For the most part, most teams building HR and TA technology are not and have never been HR or TA practitioners. They are technologist by trade and are looking to solve problems. The problem is, this leads to solving problems for the 1% not the 99%.

When you sit in sessions at the SHRM conference you get to hear real-life HR and Talent. What you quickly realize is that the problems in the field, are much lower than you’re trying to solve for, and much more common. We (the HR and Talent community) want easy-buttons, not higher levels of technology. We want simplicity and shit that works.

You make us believe this is a single point solution, a suite. It’s not and we get pissed off because your promises end up making us look like idiots. We want great payroll, great HRIS, great recruiting, great performance management, etc. You give us great of one or two things, and then average for the rest, leaving most of the organization upset and believing we have no idea what we are doing, and then IT and Finance picks our technology and screws up everything.

When you have real conversations with real HR pros you learn what our real pain is, and then you can learn how to solve that. SHRM National gives you the best opportunity to actually see this in a giant way. Once you go, you can’t stop thinking about what you just learned, what you just experienced.

I go to SHRM National every year because it grounds me in reality. The reality that each day, if I truly want to help, my people are SHRM people. I need that reminder because it’s too easy to walk away from those doing the actual work and think it’s the 1%ers who I should really be focusing on. It’s not.

What’s the one reason you should attend SHRM if you’re building technology for this space? 

Because the attendees at SHRM National is who you are really building technology for. This is the cross section of your user community, all together in one place, with a desire to improve themselves and their organizations. They made a commitment to show up and develop themselves. They care.

I hear from way too many HR and TA tech vendors that SHRM is a waste of time. “There are no buyers there, Tim!”

Yeah, probably not a ton of enterprise buyers, or folks who will ultimately sign the contract. But, it’s loaded with HR and TA pros and leaders who have the budget authority of $5K, $10K, $25K. But I guess those amounts aren’t interesting to you.

20,000+ HR and Recruiting pros were in Vegas this week, all of whom are using HR and TA technology. All of whom were looking to make themselves and their organizations successful.

I’m not saying you need to go drop big money in the expo, but you should at least send some folks from the product team out to do some due diligence around what reality is, every once in a while.

How can a HR vendor standout in a sea of competition? #SHRM19

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Just flying back from the SHRM National Conference. This SHRM conference was the biggest ever. Over 20,000 HR and TA pros and leaders all in one location. Thousands of others from vendors and support staff. It was a bit crazy and awesome all at the same time.

When you go into the expo of SHRM National (and other giant conferences like the HR Technology Conference in Vegas in October) it can be a bit overwhelming. Not only for the attendees but for the vendors as well. How the heck are you supposed to connect with the people you want? Both sides, by the way, have this problem.

Vendors only want to connect with a small segment of those attending, their actual buyers. Attendees also only want to connect with a small segment within the expo, those products, and services they actually have a need for. The current design of expos at large conferences doesn’t help either side.

Do you know why Home Depot and Lowes build across the street from each other? If someone wants to buy home repair type of items it makes it super convenient for them to be so close. One location doesn’t have what you need, the other might and it’s right across the street.

What if expos put all the same types of tech within the same areas? Need a recruiting tool? Go over to the Recruiting section of the expo and you can see all of the products, solutions, and vendors in one place. Need performance management tech, go over to the performance management selection area, etc.

Seems like this would actually be a better design for both sides, yet we don’t do this because of traditional sales strategies of the conference community. How much are you willing to pay for prime spots and how long have you been coming? Thus we end up with this scatter blot of an expo floor with people wandering around aimlessly collecting bad swag.

I don’t think any conference will change anytime soon, but sometimes you just have to throw out ideas to the universe and see what happens.

So, how can you stand out in a world of expo chaos?

  1. You can’t just sit in your booth and wait for people to find you. Hire some “interns” for the week and have them moving around the expo dressed up in a way people will take notice and want to find your booth.
  2. Give an email, direct mail offer so enticing that people have to show up to your booth. Come to our booth, do a 20-minute demo, and we’ll give you a $25 gift card to whatever. People who aren’t interested in you will not waste twenty minutes for $25 bucks so the lead gen is good and cheap.
  3. Zig when others are zagging. You can have the most expensive, and brightest booth on the planet or you can do something totally different. I’ve seen companies just put down astroturf and fill it with puppies and their space was full all day. I have an idea that you could go buy a bunch of really high-end women’s shoes. Shoes that every woman is interested in trying on, but in reality could never afford. You basically use your booth a shoe store, but you aren’t selling them, you’re just giving them the experience of trying them on and seeing if they would actually want these for real, without the stress of going into these high-end stores. Your salespeople turn into old-school shoe salespersons and have great conversations. In the end, the women trying on shoes can register to win the shoes they like the most. You would have a line into your booth for the entire show. (partner with Zappos or something and probably can get the shoes at cost for the try-on experience)
  4. Celebrity guest and photo opportunity. You would be amazed at how cheap you can get someone to come to your booth for an hour. Again, partner this with an ‘if you demo, you get to get your photo at the meet and greet” of this celebrity. It might cost you another $10-20K, but if that turns into an additional 200 demos, you win! We are in a world where we are all enamored by celebrities.
  5. Make it extremely clear what you do. I can walk by 90% of booths and have absolutely no idea what you do and why I would want to buy your product. In big expo environments, less than 10% of the audience is your potential buyer, so you can’t miss anyone, and if one of those buyers walks past your booth because it’s not 100% clear what you do, you lost. No, we don’t know your brand. Just tell us!

I know you already spend a tremendous amount getting the booth, the swag, and having your entire team travel out to the event, but if you don’t attract buyers, all of that expense is just a waste! In expo lead gen, you are either all in or you’re just burning a giant pile of cash.

The best booth experience is one where you are only attracting the buyers you want and not spending half your time handing out stuffed animals to people who don’t know you and will never buy your stuff. I know it’s a risk not doing what everyone else is doing, but great marketing is risky.

Job Descriptions vs. Job Postings with @LRuettimann and I (Video) @HRTMSInc #SHRM19

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Laurie Ruettimann and I discuss the differences between a job description and a job posting and review a great piece of technology called, JDXpert, we did a demo on. Check it out!

HRTMS Inc. is a human resources software company that specializes in Job Information and Description Management. Its groundbreaking solution JDXpert allows you to bring structure and efficiencies to the way job information is constructed, managed and stored. HRTMS works with a wide range of organizations including manufacturing, healthcare, education, retail, finance, pharmaceuticals, energy, technology, hospitality, professional services, and media services. Since its release in 2010, JDXpert continues to be the most comprehensive and powerful job description management tool on the market.

HRTMS is allowing Laurie and I to give away a free Ebook – “10 Ways To Improve Your Job Descriptions”! (Just click on the link to download!)

 

You Can’t Teach Your Employees to be Human! #Transform

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You might have seen this in the news a few weeks back. Mom and Dad take their Autistic son to a Universal Theme Park in Orlando. The son is over the top excited for the Spiderman ride, and Murphy’s Law comes into play.

The family gets to the ride and it’s broken down. The son loses it. Full blown, five-alarm tantrum on the ground in front of the ride. Mom and Dad are doing all they can to help him calm down, he’s having none of it, when this happens:

So, you see the son with his headphones and you see an actual park employee from Universal from the Spiderman ride who came over and got on the ground and just laid down with this child. Let everyone know who was gawking that you know, it’s okay, some days the Spiderman ride breaks down and it sucks and we all want to scream about it.

The child eventually calmed down with the help of the employee. The parents were all so grateful for the assist and help.

This is a great human story. This is also a great story for Universal’s recruiting team! Let’s be honest. The reality is, the TA team really had nothing to do with this. They ran their process, and out of that, got lucky enough to hire a person who had these capabilities and a giant heart.

You can’t expect or set out to hire, individuals like this woman. She’s a unicorn. In fact, I would bet that Universal in their training would probably use an example like this of what not to do from a liability standpoint! All that said, it happened and it was wonderful.

You might see a story like this and say to yourself, “we need to add this example into our onboarding so that our new employees know this is what we want them to be like!” That’s really unfair to your new hires. Some might see this and think that’s the scariest thing I can imagine, but they might be willing to do a thousand other great things.

The biggest learning from an HR standpoint on this for me is that we can’t eliminate risk in our environments. Things are going to happen. We hope we hire and train employees to do the ‘right’ thing. To be kind. To be human. To do what they would want someone to do for them in a similar circumstance.

Also, to know, when we ask our employees to take the risk of being kind, being human, etc. that sometimes it’s going to backfire, but if it was done with positive intent and good heart we are willing to take that risk.

This is HR! A new Podcast from @Kris_Dunn, @Jessica_Lee and I! Check it out!

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Hey gang!

Wanted to share a new podcast that I launched with my two of my close friends Kris Dunn and Jessica Lee, called “This is HR!”

[buzzsprout episode=’1274377′ player=’true’]

In the pilot of THIS IS HR, Jessica Lee (VP of Brand Talent, Marriott) is joined by Kris Dunn (CHRO at Kinetix) and I for a discussion of industry news that only true HR pros could love.

 

The gang covers:

–research from the Lean In organization indicating 60% of male managers are afraid to have a 1-1 with female direct reports (5:45)

–recent layoffs at Ford Motor Company including a kinder, gentler approach allowing downsized employees to hang out for a few days after getting the news (14:06)

–D&I training rolled out by Sephora after recording artist SZA reported being profiled (22:15)

 

KD closes it out by reaching in the mailbag and pulling out a gem from an HR pro who is trying to tackle inclusion within an office full of straight people (30:18)

 

BONUS: Disclosures that one of the gang’s HR job includes Yachts (as opposed to Yacht Rock), kids with MTV internship stories and references to a guy named “Puck” from one of the first Real World seasons from MTV.  Shout out, Gen X… we haven’t forgotten you.

 

What could go wrong?  Take a listen!

Do you do Capacity Modeling in Recruiting? You should be! #ghOPEN

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Out at Greenhouse OPEN this week and I was completely captivated by one of the sessions and the topic of Capacity Modeling in recruiting. It was introduced at the conference by Shane Noe of Box, and he was cool enough to share a url so everyone can download the information to do it on your own.

I love that!

So, what is Capacity Modeling and why is important for TA and HR Leaders add this to their recruiting operations?

In simple terms, Capacity Modeling is the process of determining the production capacity needed by an organization to meet changing demands for its products. In recruiting then it’s the process of determining your recruiting capacity needed by the organization to meet the demands of your talent needs.

Here’s what happens in real life. Your talent acquisition team is working their butts off day in and day out. Little by little you keep getting a bit better, but most days you’re still just keeping your heads above water. But still, you’re making it happen!

Then the CEO comes into your office on an idle Thursday and says we’ve made some decisions and it’s going to have an impact on recruiting. We’ve decided to make an investment in “X” and as such we will need to hire an additional 300 employees in the next 12 months. Can you make this happen?

The savvy TA leader will say “No!” immediately! Most TA leaders will say “Of course! Just let us know what you need and we’ll make it happen!” That’s failure point number one.

You truly have no idea if you can make this happen. What you know is it feels like you’re at full capacity and hiring an additional 30 new people will kill you, 300? You might as well just quit now.

Capacity Modeling allows you to tell your CEO, “let me show you some data about where we are at, and how we can meet your needs”. We are currently at 87% capacity. The best practice is to be at 85% since we will always have stuff pop up and we need that extra cushion. If you would like us to hire an additional 300 that would put us at “X” over capacity, so we will need the following time and resources to meet that need.

That my friends is a powerful conversation that puts you at a completely different level in your career. Too often we just throw ourselves on the sword and say we can do something when we really have no idea if we can do it, and we mostly fail. We have to better than that. Take a look at Shane’s information. It’s a bit technical but very doable and worth it!

Greenhouse Open is a non-user user conference. GH has put a ton of time into producing some of the best recruiting content on the planet for its users, but I would say as a recruiting conference alone it’s one of the better ones I’ve attended. Kudos to them. If you’re looking for a top Hiring Platform that meets your end to end talent needs, you should be demoing Greenhouse.

@ZipRecruiter Launches a New Product to Help Get Candidates Recruited by You!

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I’ve been trying to tell people for the past year or so that you shouldn’t be sleeping on ZipRecruiter. They have quietly been working on their tech with their heads down and they might currently be the best value recruiting product on the planet that no one is really talking about.

Well, yesterday they launched another product enhancement that is an AI-based matching technology to help candidates get recruited by organizations. Check it out:

The company’s AI-powered matching technology now instantly presents strong-fit potential candidates to hiring managers who post a job on ZipRecruiter. Employers can signal their interest with a single click, and ZipRecruiter connects the two sides to fast-track the hiring process.

“The number one job seeker complaint is applying to jobs and hearing nothing back,” said Ian Siegel, ZipRecruiter Co-Founder and CEO. “We’ve flipped the process on its head by letting employers initiate first contact. Job seekers can, of course, still apply to jobs, but now employers have the option to, in effect, apply to job seekers.” 

The product debuted in early April. During that month, 624,000 job seekers received outreach from employers, contributing to a 13% month-over-month increase in hires* across ZipRecruiter.

Here’s what Zip has figured out. The single most powerful recruiting tool any organization has is its ability to make candidates feel wanted. Sure they can make more candidates apply to your jobs, but what candidates really want is for you to want them. That’s a powerful attraction component that we miss when all we think about is getting more applies.

Having AI reach out and match candidates and give your recruiters the ability with one touch to show interest will deliver a highly engaged candidate that matches the needs of the position. With really very little effort on your teams part to get it all started.

Good, solid candidates, the kind that doesn’t need to apply to jobs, want to be wanted. We all want to be wanted.

Now, this might sound like recruiting 101, but the sad fact is most corporate recruiting, especially for SMBs, is just post and pray. Post a job on a site like Zip and pray someone will apply. This doesn’t work when there are over 6 million jobs out there for candidates to apply to! We have to show candidates we are interested in them and ZipRecruiter has created a technology that will make this simple and efficient.

Take a look and check it out, well worth a demo. ZipRecruiter is very inexpensive to test, so there’s really no reason not to.

The Future of Work, is More Work!

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I’m sure you’ve read an article or listened to a podcast in recent weeks that had something to do with “the future of work”. It’s a hot topic to talk about, primarily because it’s all just a big fat guess and the best content is content where I just get to tell what I think will happen, but really have no idea for sure.

When I take a look at the HR technology landscape and see the tech that is hitting the market around work and performance, I think the future of work is actually just more work!

When I say ‘more’ work I really mean “More” work! Much of the technology that is being created and launched around HR Technology falls into a few buckets:

  1. How can we make workers more efficient at what they are currently doing?
  2. How can we monitor workers on what they are doing (tracking)?
  3. How can we leverage A.I. to do certain tasks workers are doing right now?

Don’t get me wrong, the technology doesn’t scare me in the least, I think it’s amazing, but the reality is much of it is designed to help us humans reach our full potential. If my couple of decades in HR has taught me anything it’s that very few of us humans want to reach our full potential!

Reaching your full potential means you are working really hard!

I have a great story about working in a union job the summer I first got out of high school. My Dad got me the job working in a grocery warehouse picking orders to be delivered to supermarkets. The warehouse just implemented a new software system that tracked the productivity of each worker.

Basically, I would be given an order and the system had estimated how long that order should take for me to complete. If the order was complex I got more time, it is was simply pulling a full pallet of one type of item, I might only get ten minutes or so to complete, some orders were estimated to take 75+ minutes to complete.

The union had negotiated that I only had to work 77% of the time. Yes, you read that correctly! If you added up all of my order minutes, in theory, to keep my job, I had to be 77% efficient. So, in an eight-hour shift of 480 minutes, once I reached my 369.6 minutes of work, I could actually just stop. In fact, I was encouraged very strongly by my union brothers to stop at the exact point!

Now the “new” computer system didn’t account for extra effort. So, if I had an order that was supposed to take 60 minutes, but I worked really hard and completed it in 45 minutes, I just earned myself an extra 15 minutes. By the end of the summer, I was efficient enough in getting orders completed that I spent about three hours a shift playing cards with my union brothers in the back of the warehouse until my shift was done!

The new HR Technology that is in play right now, based on AI and machine learning, would have made these corrections individually within a few shifts, knowing I could do that work more efficiently than another person and soon my orders would have been adjusted. The technology would have ensured that my ‘extra’ effort turned into my normal effort.

We already know that my warehouse work will be replaced by robots, so my example is already dated. But what about that office job? Will a robot replace you? No, not right away, we are a ways off from that, but that same AI/Machine learning technology will track and measure everything you do and soon you will feel as busy as ever, because ‘down time’ is unproductive time and the tech can compute that!

The future of work is more work.

 

Hot or Cold? Your Office Temp has Gender Performance Impact!

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There’s a new study out that shows that men and women actually perform at different levels based on the temperature of the environment they are in. Can you guess which gender performs better in hot or cold temperatures?

So, the 27-year married man in me had a guess!

My wife loves to sleep with the bedroom ice-cold! There have been many nights, as the dog and I huddle close sharing body heat, that we didn’t think we would make it through the night. The headline the next day would be, “Woman finally has a peaceful night’s sleep as husband and dog freeze to death in the bed beside her!” I kid! Partially!

So, my initial guess was that women perform better in cold temps. I was completely wrong! From the study:

“The authors found that female students generally performed better on math and verbal tests when the room temperature was at the warmer end of the distribution, submitting more correct responses as well as more responses overall. Conversely, male students generally performed better on these tests at lower temperatures – at the warmer end of the temperature distribution, they submitted fewer responses, as well as fewer correct responses. The improved performance of women in response to higher temperature was larger and more precisely estimated than the corresponding decrease in male performance. Temperature did not appear to impact performance on the logic test for either gender.”

So, turns out women and men are different!

But it does beg the question of how do get to an optimal temperature for our office environment when we have both men and women working together?

I’ve worked in organizations where the facilities folks were a bit crazy when it came to temperature. They had one temp and no matter what that was going to be the temp. You weren’t allowed space heaters, or fans (the claim was energy usage), so you would see people wearing coats or have blankets at their desks. Or see people in tank tops because it was so hot!

The reality is we all have preferred temps that will help us perform better and when we think about the employee experience and the physical environment our employees work in, it’s up to us to figure out how to be help them optimize the temperature that’s right for them! This isn’t someone just being a diva, this is science! We want high performance and workers thriving, then the physical temp they are working in matters.

So, what temp do you perform in? Or have you even noticed? Hit me in the comments.

 

8 Types of Recognition that Suck!

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I run a small business.  When I need to know something, I usually reach out to my employees and find out what they think.  It’s not some big fancy ‘research’ survey with thousands of responses, but it’s real.

Recently, I wanted to know what people might want in terms of a recognition award.  Ironically, what I found goes against some big fancy research done by recognition companies who are in the business of selling the crap on the list below, crazy how that works in the research game! Anywho, what I found wasn’t surprising to me.

Here’s the list of the Top 8 things my employees don’t want when it comes to Recognition Awards:

1. Anniversary Pins! If you give me one of these I will stick it back in your eye! “Hey, Tim, Thanks for 10 years! Buddy, here’s a pin!” A What!?!? I’ve given you ten great years and you’re giving me a pin. Is this 1955?

2. A Plaque. Or any other kind of trophy thing. If I wanted a trophy to show me that I’m a salesperson of the year, you hired the wrong person. JayZ said it best “we can talk, but money talks, so talk more bucks”.

3. Corporate logo wear. Giving out corporate logo wear as a form of recognition screams you have executives that haven’t actually spoken to an employee in the last twenty years!

4. A watch. Wait, if it’s a Rolex, I’ll take a watch. If it’s a Timex you better ‘watch’ out, I’m throwing it at someone! Nothing says we don’t really care about you like a $50 watch with it engraved on the back ‘You Matter! 2019!’

5. Luggage. The ‘experts’ would like you to believe that your employees would really ‘appreciate’ luggage because it’s an item they don’t normally like to spend their money on. The reason why people don’t like to spend their money on luggage is that it gets destroyed after one trip through O’Hare! That’s just what you want to see coming around the luggage carousel – “Hey, look, honey, it’s your employee of the year award all ripped up and stained”. Sign and symbols.

6. Fruit Baskets. First, most people don’t want to be healthy or we wouldn’t have the obesity problem we have in our society. Second, people like chocolate, candy, salty snacks, and diet soda. If you want to send food, send food they’ll actually eat!

7. A Parking Spot with Their Name On It. This goes bad two ways: 1. I drive a $100K Mercedes and you don’t, now you know I drive a better car than you and it’s awkward; 2. I drive a beater and I’m embarrassed to let everyone know I make so little I can even afford a 2014 Chevy Cobalt.

8. A Hug! Wait! I totally want a hug! Just not a creepy hug. You know what a creepy hug feels like when you’re about 13 seconds into it and the other person won’t let go! But nothing says “we recognize you” in the totally wrong way, like inappropriate hugs at work!

What do employees want?

Well, that’s an entire another post, but my 20 years of HR ‘research’/experience shows people want for their peers and leaders to appreciate their efforts. Nothing says ‘we truly care about you’ like having one of your peers tell you in some sort of way. When teams can do that, they become special! It might be a quick handwritten note, a face to face meeting in the hall, etc. It really doesn’t matter the avenue of how it comes, it just matters that you have the culture that it does come and it’s encouraged to keep coming.