Why Do Good Candidates Slip Away?

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Hiring can be a puzzle, and losing good candidates is something that happens more often than we’d like to admit. I once heard that a whopping 95% of hiring managers are curious about why good candidates bail during the hiring process.

Now, the big question is whether talent acquisition isn’t telling hiring managers why candidates bail, or if hiring managers just don’t believe the reasons they’re given.

When asked why a candidate left, most teams usually blame the candidate – they backed out, the job was too far, or they got another offer. But hiring managers often hear a different story from their connections. It could be the TA team dragging their feet on travel expenses or taking too long to schedule an interview. Or a candidate might have been left in the dark for weeks about the status of their application, leading them to accept another offer out of frustration with the lack of communication.

The reality is, many TA leaders shy away from finding out the real reasons because it might make them and their team look bad. It’s not a pleasant thing to deal with, but if you want to improve your hiring process, you’ve got to know why your candidates are actually leaving.

So, what’s the trick? Don’t have your recruiting team ask the question directly. You’ll probably end up with answers that make TA look good and blame others. Instead, get someone neutral or a third party to find out and spill the beans. It might not be pretty, but real leaders want the truth, even if it’s uncomfortable. Facing reality is the first step to making your hiring process better.

Keep at it!

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Back in the day, sales, marketing, and recruiting weren’t about fancy automation tools. It was all about your trusty ‘date book’ or relying on your memory to give Timmy from HRU a ring just to check-in.

Old-school sales meant one thing: keeping at it. Reminding folks that you’re still interested, still eager for their business. It was all about bagging that deal before someone else did.

CRMs? They’re good at their job, but sometimes, they miss the mark. I can easily brush off those automated CRM messages—I’ve been in that loop. But you know what I can’t ignore? The persistent lady who’s left me nine voicemails. The power of a nudge. That level of dedication deserves respect. I get how tough it is to make that many calls.

I’m all for tech—I’ve tried it all and automation sure makes life easier. But there’s an art to the old way of following up, keeping at it, a rhythm and persistence that’s hard to replicate.

Sure, you might get tired of “John” who calls every month, but guess who’ll come to mind when you’re in a bind? Not the newcomers who show up when you’ve made it big, but John who was there from the start. John who kept at it.

The downfall comes when companies forget the human touch in their CRM strategy. It’s not about choosing one or the other—it’s about blending both. So, next time you see a familiar number calling or delete an email without a read, remember the effort behind it. The humans are keeping at it, working hard to keep those connections alive!

The 2 Key Criteria

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If you’re looking for a new job, it feels like every move, every past action, and even future potential is under intense scrutiny. But one of my favorite studies (an oldie but a goodie) from a Harvard professor reveals that when it comes down to it, job seekers are primarily judged on two critical factors. That’s it – just two.

In a study spanning over 15 years, Harvard Business School professor Amy Cuddy revealed what shapes initial impressions. She unveils the core inquiries individuals subconsciously ask upon meeting someone for the first time:

  1. Can I trust this individual?
  2. Can I respect this individual?

Trust and respect. These are the immediate judgments following the lightning-fast assessment of one’s appearance. But once you start talking, they start checking how believable you are and the background that earns their respect. It’s often based more on the person making the judgment than on your actual attributes. Unfair? Absolutely.

So, how can you tip the scales in your favor?

  1. Adapt your energy to match that of your interviewer. Harmonizing your demeanor with theirs can bridge gaps in compatibility. If your energy doesn’t match, they might wonder if you’re a good fit for the team.
  2. Research your interviewer beforehand. Understanding their background and weaving connections during the interview fosters trust and respect.
  3. Be interesting. Share a short, engaging story that connects and grabs attention.

Remember, an interview is not an examination; it’s a conversation with strangers. Sometimes the chemistry clicks, and sometimes it doesn’t. If you find yourself disliking the interviewers, chances are the job might not be the right fit either. Trust your instincts.

Optimizing Recruiting Efforts: Never Underestimate the Power of Nudging!

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I hate administrative work. Dotting i’s and crossing t’s puts me to sleep. I’m not a tasky person. This past week, I had to do a billing/invoicing thing for a client. It was like this 37-step process that I’m sure some accountant is so proud of. It wreaked of CYA. They used technology and walked me through each step. Dot this i. Cross this t. Give us three pints of your neighbor’s youngest son’s blood. You know the deal.

I skipped over one step because it was a live verification step. They wanted to verify that the person willing to go through 37 steps was actually a real person. I didn’t have time for this nonsense. I’ll ignore it. Most likely, they won’t need it. I mean, look, I’ve got a blog! Tens and tens of people know me. Surely, some real person on the other end of this process will see this and check the box.

Nope.

That’s when the nudges started. “Hey, Mr. Sackett, We see you mistakenly forgot to schedule your meeting with us…” Ugh. But, look, I’m a pro. I’ll keep ignoring it, and it’ll go away.

Nope.

“Hey, Idiot, Do you ever want to get paid?”

Okay, the tech wasn’t ever rude, although I suspect if it were, I would be more apt actually to respond! The nudges kept coming, and I was worn down. I scheduled my little call and finished the process. Long story short, the nudging worked. It always works.

I saw some data this past week from a company that gets about 2,000 applicants a month. Only about 500 of those actually follow through with the process and turn it into an interview. What’s the process, you ask? They get sent a link to schedule an interview! The company sends out one “reminder” after 24 hours, and then nothing ever again.

They decided maybe we should give some of these applicants one more chance and send them another reminder/nudge to have them schedule an interview. In the first round, an additional 300 responded. The company got 300 more interviews by sending out one email reminding them to click a link to schedule themselves for an interview.

Nudging works.

I tell my recruiting clients that you can never nudge enough. Your goal in nudging applicants to finish your process is to receive cease and desist letters from attorneys! If someone started your process, clearly they have interest. Our job as talent acquisition professionals is to follow up on this interest until we are 100% sure they no longer have interest. Not 97% sure. 100% sure!

It’s the only thing in recruiting that is black and white. You are either interested = Yes. Or you are not interested = No. Hearing nothing = make more f*cking nudges!

Your nudges should be multi-modal, meaning you should nudge via email, SMS, LinkedIn messenger, snail mail, phone calls, smoke signals, etc. You can use these modes simultaneously, like sending a text and an email at the same time. Or my favorite, The Triple Threat, calling the applicant and leaving a voice mail, texting them and saying, “Hey, I was the crazy person who just called you,” and sending an email, all together. 60% of the time, it works every time!

If we have learned one thing today, it’s to nudge more. Nudge all day, every day. Nudge until you can’t nudge any more. Then, nudge a little more. Get nudgy with it! Just Nudge It!

A Common Sense Crisis

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In today’s world, the most precious asset is… common sense. Que “my precious” by Gollum. It’s become a rarity, dwindling away from our grasp. But I want to hold on to it so bad!

Society seems to have lost its ability to acknowledge perspectives beyond our own. Instead of embracing a variety of views, we’ve become one-way thinkers—where there’s only right or wrong, each person interpreting their own truth. It’s a messed-up reality that’s causing a lot of trouble and fights in our lives.

The breakdown in our ability to exercise common sense has led us to this. We’ve forsaken the middle ground, fixating on extreme ends. Rather than striving to understand various viewpoints, we’ve adopted an alarming stance: “I’m right, you’re wrong, end of story.”

Deep down, we recognize this flaw. How? By dismissing anyone who disagrees with us. It’s far simpler to cling to our existing beliefs than to step into the shoes of another.

This challenge isn’t fixed to a specific year or time. It’s not about 2020 or 2024—it’s about our collective inability to embrace common sense. The thing is, the extremes of a spectrum don’t show what’s right or wrong. The real answer is in the middle, where different views come together.

When hiring, I’m no longer fixated solely on a specific skill set or educational or experience. People who still hold onto common sense are what I’m looking for. It’s not just a passing trend—it’s crucial in a world where balance is lacking. It seems common sense is not so common!

Are we witnessing the death of Diversity Equity, and Inclusion?

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This isn’t a political rant, so I’m sorry to disappoint if that’s what you’re looking for. This is a professional HR conversation about something we have historically owned in organizations from a responsibility/leadership standpoint. I’ll tell you that over the past five years, the larger the organization, the more the C-suite has taken on this responsibility/leadership standpoint.

Many reports recently have been about major corporations cutting their DEI budgets and staff. Most of these are coming from tech companies who have been hit hard by rate increases and find themselves desperate to cut any non-revenue generating expenses, on top of major headcount reductions across almost all functions. So, it’s not super surprising from a business perspective, as when you dig into the full story, they are cutting everything, not just DEI.

Here’s what I know as a seasoned HR professional who has worked for a long time in enterprise-level organizations. Every program in every organization will at some point be under a level of scrutiny to prove its worth to the organization, no matter how moral, ethical, or idealistic it started out as. You might be leading a program in your organization to save the world from disaster, and some CFOs will eventually come to you and want to talk about the budget and financials and their impact on the bottom line. No matter your mission. This is business. The famous Bob Sugar in Jerry Maguire said it best: “This isn’t show friends, this is show business!”

DEI does not get a pass on this reality in the corporate business world.

DEI will not die in 2024. It’s now a staple of every major organization that has a brand they care about on the planet. However, DEI will have to show that it can move past the touchy, feel-good activities and policies it was founded on and make a real financial impact at your specific organization. Therein lies a problem most of us have. We can’t prove this to be a fact. We can find great news stories and university studies that will say DEI has a positive financial impact, but we still have to prove that it can in our organization. This goes way beyond hiring more people of color to hiring more people-of-getting-shit-done, which actually might be people of color, or women, or non-genders, or trans, or come up with your group. We still have to prove this on the financials.

The scrutiny over DEI programs and budgets is no longer some old white dude CEO not believing DEI is important. Many of those have converted, retired, died, or are on their way out. Millennials now run most corporations. Women are already the dominant workforce participants and are over 60% of college grads today. In the next decade, there will be more women CEOs than men.

DEI leaders can no longer pass off failed programs to others in the organization. C-Suites are looking for DEI leaders who will develop, implement, and successfully run inclusive and equitable programs that add to the company’s overall bottom line and financials. We still have way too many corporations hiring DEI leaders who don’t have the chops to run a successful function and obtain the budgets they need to run a successful function.

What we need more of in DEI is people who know how to execute and understand business. Oh wait, haven’t we been saying that about HR leaders for like three decades!?

The DEI Function of the Future?

I truly believe that most organizations will not have any type of DEI function within a decade. Stay with me! Think about what DEI is really all about. Helping us deliver a work environment that is inclusive and conducive to all people being able to deliver their best work. Right now, most big organizations have a Diversity Recruiting function. Why? Because we are awful at recruiting a diverse workforce, so we decided the way to do this is to start another recruiting function.

This means your recruiting function was broken, and instead of fixing it, you decided to start another one. That’s like saying your sales function is broken, and instead of fixing it, let’s just start another sales function but let the broken one keep doing what it was doing! It makes zero sense for a business to do this. Also, tell me if you call the new recruiting function “Diversity Recruiting”, what do you call the old recruiting function? Normal recruiting? White recruiting? You get my point. Separating how diversity from the rest of the organization as a stand-alone function isn’t ideal.

Building DEI throughout the organization across every function the way it should have been from the beginning is ideal. I’m hopeful, with the strides we’ve made to date, with technology, with data, and with a female-dominated workforce and leadership, we’ll no longer need separate DEI functions within organizations. I mean, the ladies will never make the same mistakes the males made in the past, right?

I’m also not naive to the realities of conscious and unconscious bias in organizations and leadership. So, while I’m hopeful organizations will get to the right place, I have yet to see it at scale. Most large organizations today have data showing them exactly where bias is happening, yet very few have the courage to confront it. We can see exactly which hiring managers are biased, but we rarely do anything. DEI functions will remain necessary if we don’t confront the wrongs in our organizations head-on.

Beat me up in the comments – tell me where I got this wrong. Let’s have some civil discourse!

Challenging Corporate Complacency

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There’s this persistent buzz about technology stealing our jobs in our line of work. The staffing industry, a massive half-a-trillion-dollar global business, thrives on a rather bold assumption: corporate laziness.

I’m not banking on your laziness, though. At my company, we focus on contract work, not only the typical direct hiring. But this laziness perception isn’t exclusive to us; other industries are guilty too.

Look at the diet industry—it’s full of expensive shortcuts like bars, shakes, and pricey gyms, all because we sometimes prefer an easy fix over healthier habits. Guilty as charged!

Here’s the kicker: if corporate Talent Acquisition (TA) simply did their job—filling openings—the direct hire staffing industry might vanish. It’s not that complicated, yet we do everything but fill the position.

It might not seem lazy outright, but it’s sidestepping the core task, which is just as harmful. Ever seen a kid dodge mowing the lawn by doing indoor chores instead? Same principle, different setting.

Recognizing how others bank on our presumed laziness is crucial for TA leaders. And doing something about it? That’s where the real game starts.

Here are some actionable steps from one of my previous blogs:

  1. Set clear, measurable goals for each TA team member.
  2. Make these goals visible daily.
  3. Address performance issues immediately.
  4. Adjust measures to fit business needs.
  5. Keep at it consistently.

TA isn’t a handout; it’s an investment. Great leaders get this and act against corporate complacency.

It’s not just about working harder; it’s about working smarter. It’s time we all took that step forward.

The Change Code

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What’s the one thing that drives employees crazy? Adoption new technology? No. Not enough PTO? Probably, but no. The biggest thing? Change.

Seriously, it’s the top contender for the most disliked thing a company can do to its employees. I know, some claim they’re all about change—love it, embrace it, advocate for it. But let’s get real. Those folks who shout about embracing change? They’re the same ones devastated when their favorite TV show gets the boot. Truth is, most people hate change. They like things steady—the same morning coffee routine, knowing their familiar doctor is on their insurance plan, the predictable paycheck schedule. That’s their jam.

So, here’s the secret to keeping your employees around.

Your folks don’t secretly plot their escape route. Starting a new job, dealing with a new boss, different location? It’s a headache! They actually want to stick with you. But, and this is a big but, they don’t want their job or the company to become unbearable. That’s where the problem lies: Change is bound to happen, but it’s also what they can’t stand.

How do you navigate this without causing an uproar?

Simple: Communication is key. Many HR departments tend to blow small changes out of proportion by drowning everyone in unnecessary info. New payroll system? Cue the panic. Checks arrive on different Fridays now! The usual reaction? Form a committee, plaster posters, rewrite policies, and talk about it endlessly for months. But hold on.

What’s needed is straightforward talk. At all times. Hey team, our payroll’s getting an upgrade. Less errors, more savings for the company. Checks will come on different Fridays. Get ready, and if you need help, your supervisor’s there for you. Change kicks in the next pay cycle. Done!

Here’s the thing: People hate change. So, let’s not make a big fuss over small changes! Only communicate the big stuff. When major changes happen less often, it won’t feel like a constant whirlwind. Your employees WANT to stick around. They HATE change. Stop bombarding them with unnecessary upheaval just to look busy.

Employee retention? Not rocket science. Because, deep down, your employees would rather stay put.

The Big List of Sh*t You Can Do in HR and TA for 2024!

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The gift and the curse of a new year in business is we are tasked with doing stuff. Stuff that matters. Stuff that will have a positive financial impact on our organizations. We have the same issue in our personal lives, but unlike our professional lives, our personal lives don’t demand and pay us to get better.

So many of us spend the first week of the year, or many weeks last year before we left for the holidays, trying to decide what we would do in 2024. Some of us will have big projects ahead of us. I know more than a few who are implementing new tech this year. Some of us will just be looking for incremental improvements on things we put in place in 2023. But the work doesn’t stop. Our job is to get better. And something is motivating about that. It’s a very straightforward, clear direction. Get better. Be Better. Do better.

The question is, what are we going to do in 2024? Here are some ideas to get you motivated:

– Fix your apply process. It’s the one thing I can almost always go and look at for a company and immediately see a number of things that can make it better. The first step is easy: go apply for your own job on your career site, but do it in the parking lot of some fast food joint, stealing the WIFI on your mobile device. It will be painful and take too long. Fix that!

– Become a top 10% user of your current tech stack (I.E., Super User!). Have a plan to get on stage at the user conference to share your story. Most of us will never be super users of our technology, but it will move you forward more in our careers and our organization more than you can imagine. All it takes is interest and effort.

– Start measuring one new thing that actually matters in your function. If you’re in TA, start measuring conversion ratios of screened candidates to hiring manager interviews and work on making that better. In HR, start looking at benefit utilization around preventative healthcare and develop a simple nudge communication strategy to get more of your employees to use their healthcare benefits before they get sick.

– Create a Save Strategy around one role in your company that has the most financial impact. We let people leave us too easily. We can save many of these folks. I’ve seen save strategies reach 40% save levels one year out. Stop letting your good employees just walk away from you. You would not allow someone you loved in your life to just leave without fighting for them. Fight to keep your employees. Everyone will notice!

– Mentor one person in your company, from your school, from your profession. Just one! We are surrounded by individuals who want and need a little help. Someone who can be part of their network and help them grow. It doesn’t take hours per week. It might take an hour per month. You think this is all about helping someone else, but every time I’ve done this, I’ve actually helped myself so much more. Get your best upcoming leaders in your company to do the same. Challenge them.

– Find out what your CEO and senior C-suite team want from HR and TA. About twelve times per year, I meet with different senior teams, and one of the first questions I ask them is what it is they want from their HR and TA teams. The answers always blow me away because I already know what their team is working on, and it almost never aligns with what the senior executives want. This simple conversation can align your entire year. We don’t ask it because we think we are already supposed to know the answer. That is nonsense. Go ask! Almost always, the CEO will say to me, “No one has ever asked me this!”

I can ask them for you and send you the results. Just share this survey link with them, and I’ll send you the overall results. Also, if your CEO or senior executive team fills this out, I’ll put your organization’s name in a hat and do a raffle for a full team TA meeting with me for free! That’s a $5000 value!

The What the Hell Does Your CEO Want From HR/TA Survey!

Whatever you decide to do in 2024, make it something you will actually do. So, I recommend you only commit yourself to one thing. Stay laser-focused on that one thing! Our life and job is hard. I can do one thing.

Escaping the Best Practice Trap

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As we kick off this new year in 2024, it’s time to break free from the ‘best practices’ trap and pioneer fresh, groundbreaking approaches in HR. Ever found yourself at an HR conference, where even the mention of a best practice draws in a crowd eager to replicate its success? We’ve all been there. Sure, using strategies that have worked before is tempting. But what if these highly recommended ‘best practices’ don’t actually guarantee success?

The problem lies in assuming that what everyone else is doing must be the best way forward. But times change, circumstances shift, and what was once a winning strategy might be holding us back now.

Let’s face it, adopting someone else’s best practice might just help you reach their level, but is that enough? In the fast-paced world of business, striving to merely match your competitors isn’t what visionary leaders are after. They seek strategies that propel them ahead, not just keep them in the race.

Using successful methods from other companies might help a bit. But it’s like walking a path someone else already made instead of creating your own. The real game-changers aren’t found in replicating what’s already been done; they’re in the unexplored territories of innovation.

Picture this: HR conferences buzzing with ideas yet to be tested, concepts so revolutionary they have the potential to redefine industry standards. That’s the space where true transformation begins.

To truly revolutionize your HR strategy, dare to step away from the best practice treadmill. Instead of asking what worked for others in the past, challenge yourself and your team to explore what could work brilliantly in the future.

Are you ready to break free from the shackles of best practices this year?