The Unbeatable Top Email Subject Lines for Recruiting

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

What Email Subject Lines are Getting the Best Candidate Response?

Recruiters love to talk email subject lines! I think I could run my response data every month, and it would easily be my most-read post each month. It’s part of the secret sauce of talent acquisition, especially as ultra-low unemployment continues to make it very difficult for recruiters to get responses for candidates.

G*d Dammit, Tim! Just give us the secret magic subject lines so I can use them!

See? It’s like giving out that first hit for free! You give them a little taste, get them addicted, and now they can’t live without it. You start feeling itchy, so I’ve heard, and you can’t focus on anything but those free guaranteed-to-work subject lines!

Calm down. I got you, baby.

Try these on for size:

  1. “We need to talk” – Like any good subject line, this comes from a place of personal psychology. Usually, when you see this in a message, it’s not a positive thing. Most likely, you’re in trouble, or you’re getting broken up with. Which, like any good subject line, is why this is so good. This gets extremely high open rates because it triggers something personal in people.
  2. <Just Your Last Name> – It still works as well as any subject line I’ve tested over the years. I use this one more than any other subject line in my toolbox, and 60% of the time. It works every time! This works because no one does it, so the person does not view it as spam.
  3. <A question that speaks to someone’s expertise> – This works because most of us have this psychology of wanting to help others and show off all at the same time. “Hold my beer. I need to show this person how smart I am, and make myself feel good that I help others…” A good example of this might be something like: “Tim, Can you help me with a recruiting issue I’m having?”
  4. <Salary Data Subject Line, Personalized> – Why does someone change jobs? Nope. You’re mistaken. It has very little to do with their manager. It’s most likely someone else has shown them they can make more money by making this change. At least, that’s what all “the new” data is showing! “Software Engineers are getting 28% salary increases by making this change.” “A Technical Recruiter in the ATL is making $140K.”
  5. <Anything specifically personalized to the receiver> – If you take 13 seconds to look at the resume or profile of a person you’re emailing, you can get something personal from that information to use. School mascots for men work well because you’re gambling that person is a sports fan of the school they graduated from. Or maybe you saw a post they like some certain professional team. “Go Green!” because I’m a Michigan State fan would get me to open that email every time.

Honestly, most of these subject lines work simply because they just don’t suck. 90% of recruiters still use lame subject lines like “I’ve got a great opportunity I would like to discuss with you” <vomit face emoji>! Actually, the vomit-face emoji alone in your subject would be a great subject line to test!

Try these out and let me know how they work.

Also, if you’ve found one that works great, help a brother out and share it in the comments below!

Posted on  by Tim Sackett

Lessons from Curveballs

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

The Ball Will Always Find You!

There is a baseball metaphor about the ball finding you. Basically, if you are unprepared or you are scared, that’s precisely when the ball will find you! The moment you least want the ball to come to you is when the ball is hit at you. I’ve heard coaches say this statement my entire life being around baseball.

Life works like this as well.

The one time when you go into the office, and you’re not really prepared for your job or function is the day you’ll be called into an emergency meeting with the CEO! The one question you don’t prepare to be asked will be the one that will be asked.

So, how do you prepare yourself for being unprepared?

1. Acknowledge it when it comes.

So often, we want to try and fake our way through something we weren’t prepared for, but it shows. We aren’t really fooling anyone but ourselves. So, acknowledge it. You know, that’s a great question you asked. I’m not prepared to answer that at this moment, but let me do some research and come back to you with a thorough answer.

2. Redirect the conversation to what you do know.

This isn’t perfect because a savvy executive will come back to the original question, but 60% of the time, it works every time! “That’s a great question. What I focused on were these factors, which, in my estimation, is what we need. I believe…”

3. Answer another question like you’re answering their question.

This is risky, but politicians use this tactic all the time, and it mostly works because the person asking the question is sure you answered their question or not, and they don’t want to sound dumb by asking it again, thinking you answered it! Tim, can you give me some insight into how much we’ll be over budget in TA by the end of the year? “Sure, first, it’s amazing the progress we’ve made. At the beginning of the year, we had no idea we’d be 75% over our planned hiring, and the team has been amazing in reaching that goal. In the second half of the year, we see hiring beginning to slow, and we are anticipating that in Q1 of 2024, we’ll be back up to normal.” Then you just shut up or ask if anyone else has any other questions! Bonus points if you actually go back at them during your answer with some verbal ques like, “You understand, right?” Of course, they’ll be nodding yes! At that point, they will never follow up with another question!

4. Bluff.

Answer the question, even though you don’t really know the answer, and hope and pray they also don’t know the answer! I’ve seen way too many people in my career try and look like a fool. I find that very few executives ask a question they don’t have some semblance of an answer to already. They are just checking to see if you’re on your game and have the answer. So, I do not recommend bluffing. This is usually a low-performer behavior that is probably getting fired soon anyway, and they’re desperate!

5. Open the conversation up to the broader audience or the person who asked the question.

This strategy works really well if you have a strong relationship and trust with the person or people you’re speaking with. In this tactic, you basically acknowledge you don’t know but come back and see if anyone knows or has a strong opinion. You are still driving the conversation and asking questions, which puts you in an authority position, so you don’t look weak by not knowing the answer to the question being asked. “That’s a great question. I actually don’t know the answer, but I’m wondering if anyone else in the room does. Or does anyone have a feeling on what this might look like?” At this point, you could offer up an educated guess as to what you believe it to be if no one else has anything and agree to come back with some more specific information.

Professionally, the ball is going to find you whether you are ready for it or not. We all hope that we will be prepared and ready, but that’s not always the case. Your next reaction is critical to how others will end up viewing you. The more confident you are in your ability and performance, the easier it is to say you just don’t know. Unfortunately, so many times throughout our careers, we get caught off guard, and it might be during a time when our confidence isn’t super high, and that opens us up to trying to make something up on the fly and opening ourselves up to being viewed as a fool.

Posted on  by Tim Sackett

Are You Really Still Ghosting?

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

The Reason You Got Ghosted by a Candidate!

Yesterday I answered a question from a candidate about why an employer ghosted them after their interview. Many readers were upset because they were also getting ghosted by candidates. In fact, like all the time, way more than they would ever ghost a candidate. Oh, two wrongs do make a right!

All ghosting is sh*tty behavior by candidates and by those of us who hire. Period.

The reality is that this is hard to admit, and as a professional, we own a portion of the candidate ghosting. Are candidates awful for doing it in the first place? Yes. I will not let them off the hook. But I also only control what I can control, and that is my process, behaviors, etc.

Why are candidates ghosting us?

1. We are moving too fast. Wait, what?! We are told to move fast because that’s what candidates want!? Yes, but when you move so fast, the candidates don’t know you (your company and you personally), the job, the boss, or the reasons why they should come and interview. It all doesn’t seem real. So, it becomes easy to just not show up. (Que Taylor Swift – We need to slow down!)

2. We aren’t giving candidates a way to easily tell us they moved on with another offer. Hourly candidates, especially, are moving fast and have multiple offers. You might have scheduled them for an interview later in the week, but they have already decided to go with another offer. While we gave them instructions on where to go and when we could have made it easier for them to opt out. Many organizations are using auto-scheduling tools like Paradox, which sends reminders and lets candidates choose to reschedule or cancel via text. Those organizations get significantly less ghosting!

3. We believe that once a candidate schedules an interview, our job is done. The most powerful human emotion in existence is being wanted by others. Candidates come to you for a number of reasons, all of which they can most likely get from someone else as well. But, showing them more desire than someone else is a key to great talent attraction. You still need to do that with your messaging even after the interview is scheduled.

4. We allow it to happen without any ramifications. (Okay, this might be a bit aggressive!) What if, every time a candidate ghosted you for an interview, you posted their picture and details on social media!? Yikes! Right?! “This is Tim Sackett, a cute redhead. He ghosted us for an interview yesterday at 3 pm. If you see him, tell him we are thinking about him!” Do you think it would get noticed? Heck, yes, it would!

5. We are making it too easy for candidates to interview. This is a catch-22. We need talent, so we reduce every roadblock possible for candidates. It’s so easy. Most don’t care if they burn the bridge or not. That is truly why employee referrals are so valuable for most employers. Referrals are far less likely to burn a bridge. That might be a trick to use. Ask a candidate: Do you know anyone at our company? Begin to tie the personal connection back to them, and they will be far less likely to ghost. Also, make it super hard to get an interview, and people will hold it as a higher value! “Only 1% of people who apply to our company ever get an interview! it’s a rare thing we offer to only the top candidates.” If you knew that was the case, you would show up for that interview!

I think most of the candidate ghosting is truly reflective of the poor morals and values of the people who are doing it. You made a commitment to someone. You keep that commitment, or at the “very” least, you inform that person you will no longer be able to keep that commitment. It’s a pretty basic human condition. Those who ghost probably had crappy parents and mentors in their life who didn’t teach them the basics. I’ve never once spoken to or met an upstanding individual who thought highly of themselves that would ghost. High-quality people don’t ghost. Low-quality people do.

People don’t like to hear that. They want to talk about circumstances and bad employers, etc. The reality is high-quality people will contact someone and let them know they no longer want to be considered, regardless of how crappy the employer may or may not be. Low-quality people just don’t show up. Don’t hate the player. Hate the game. I’m just telling you the truth. You already know.

If you’re an employer and you ghost candidates after interviews – You (not your organization). You, personally, are of low quality, just like the candidates who ghost you. I don’t like to hire low-quality people. But I also want to give every opportunity for a low-quality person to become a high-quality person.

Posted on  by Tim Sackett

Work From Home Real Talk

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

Working from home is not more productive for most people!

The WFH home army hates to hear this! Yikes! But it’s true. While a small percentage of workers, overall, around 10% are actually more productive, the vast majority of people just don’t have the self-awareness and drive to be as productive as they are when they are in an environment that is designed to have them do work.

The media will never tell you this because it’s not popular and won’t get clicked.

Do you know what has happened since the beginning of the pandemic? The golf industry has exploded! Some Stanford researchers, who golfed, started to realize that the golf courses seemed busy. Like really, really, busy! And these courses were busy during times when they shouldn’t be busy, like mid-afternoon on a Wednesday. You know, the time when folks should be working!

They discovered they could use satellite technology paired with GPS and cell phone data to map out traffic at golf courses. This gave them a picture of what this looked like pre-pandemic and what it looks like today. What do you think they found?

First, you have to understand that before the pandemic the golf industry was hurting. Average rounds of golf were down and trending down year over year for a long time. They had this old white guy problem. This means that old white guys were the biggest participants in golf, and that demographic was getting older and dying.

Here’s what Stanford discovered about working from home and golf:

  • There was an 83% increase in mid-week day golfing from pre-pandemic to post-pandemic. All those WFH folks weren’t working all they said they were working!
  • There was a 278% increase at 4 pm. So, we have some hope for those who maybe just were cutting out a little early.
  • The pandemic has led to a golf boom with folks wanting to get outside, but weekend trips to courses were far less of an increase to weekday visits. So, yes, more people are golfing overall due to the pandemic, but weekday golf has exploded with WFH.

I know! I know! This is only one small little study. I’m sure you’re still WAY more productive working at home than you were in the office. But you’re not, or most likely you’re not, but that’s just because you have low self-awareness!

I think most of us just get confused with short-term productivity vs. long-term sustained productivity. The BLS shows productivity of workers has dropped off a cliff, so we really can’t make the WFH productivity argument any longer. I do think for short-term bursts of productivity working from home or someplace where you don’t get interrupted can make you feel way more productive. But day in, day out, over the long haul, working around others who are working will help you sustain your productivity.

I know you hate to hear this. Working at home is so lovely! Plus, you get those great golf tee times during the day!

Posted on  by Tim Sackett

The Good Ole Inbox Zero Metric

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

Inbox Zero as a Measure of Performance for Talent Acquisition!

I have a new #1 question I get asked by Talent Acquisition Leaders! My old number one question was, “Which ATS should we be using?” That stood the test of time for almost a decade! But I now have a new number one.

“How should we be measuring success in Talent Acquisition?”

That question comes in a lot of versions:

  • What is the best metric in recruiting?
  • What do you use to measure the productivity of your recruiters?
  • How do you show your organization that TA is doing its job?
  • What are the metrics you use to measure TA?

I like using “Measures of Success” terminology primarily because of how I want to live my life. I never want our metrics, analytics, and data to be used as a hammer to obtain performance. I want to hire people who want to be successful in what they decide to do in life. Once they make that decision, I want to treat them like adults and help them obtain that success. I use data to help them track outcomes and measures of success to lead them on this journey.

Does that sound like a load of B.S. hustle culture or what?! LOL!

But, honestly, I genuinely believe in this philosophy, even though it’s sometimes hard to follow.

If a recruiter wants to be successful, I know there is a specific set of measures that will help them be successful if they follow the process, use the technology, and are diligent in their follow-up. They don’t have to work over 40 hours per week. They just have to work the 40 hours they work.

Every company could have a varied set of metrics that will make them successful. Most will have some similarities, but the actual numbers within the measures will be uniquely yours.

Inbox Zero is a measure a few TA Teams are using as a measure of success.

First off, I don’t necessarily believe that “Inbox Zero” has a high correlation to TA Team or Individual success, but herein lies the problem with measuring the success of TA teams today. The measures most of us use, suck! Time to fill = awful, zero correlation, you should be fired as a leader. (Editor’s note: Okay, Tim, breathe in, we know you’ll die on this hill.)

I find about 90% of TA Leaders work to build measures of success that look good without really having any real impact on actual recruiting success in their organization. That hurts, I know, but it’s true. Inbox Zero is just another sexy attempt at measuring sh*t with little accountability to success, but you can actually measure it, so it must be important. (sarcasm alert)

Just because you “can” measure it, doesn’t mean you “should” measure it.

Okay, what the hell is “Inbox Zero”?

It’s basically what it sounds like.

As a recruiting measure, some brilliant TA lead believes if every recruiter ended their day with zero emails in their inbox, they must be more successful than someone who didn’t end their day with email in their inbox.

There is some science behind inbox zero, although not a measure of recruiting success, just life success. It was developed in 2006, and here are the tenets of this email management strategy:

  • Some messages are more equal than others. On any given day, only a handful of emails are important and timely. Stop treating every email “like a Christmas present that must be savored.”
  • Your time is priceless and wildly limited. Few people have time to respond to every email they receive or even read them in detail. Accept that your workload exceeds your resources and slavishly guard your time.
  • Less can be so much more. Quit thinking that one-line email responses are rude — you’re not helping anyone by sending wordy responses. When it comes to email, economy is key, at least for most messages.
  • Lose the guilt. Out-of-control email is bad enough. Don’t make it worse by beating yourself up because of your overflowing inbox. Forget the guilt and just get busy cleaning up the mess.
  • Lying to yourself doesn’t empty an inbox. Learn to be honest and realistic about your true priorities and time expectations, while developing a “baseline gut check on what you really intend to do about any given message.”

The reality is we are addicted to data that we can measure that is clean. We love “time to fill” because we can accurately measure it. We like things like Inbox Zero because we can accurately measure it. We can show the business the black-and-white numbers we are confident in. No matter if they actually matter or not!

Inbox Zero is a time management strategy. The hope is if you can manage your inbox well, you’ll be a better recruiter. It’s a hope. That is all it is. It’s not a measure of success for talent acquisition. That being said, I need to manage my inbox better!

Posted on  by Tim Sackett

Zoo-Zapped Dreams

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Once upon a time, I had my heart set on being a teacher. All through my early twenties, that was the future I saw for myself. But then reality kicked in when I dove into teaching and realized it wasn’t the act of teaching that didn’t fit; it was the political chaos within the public education setup. One incident made it obvious.

There was this amazing exhibit at the local museum, perfectly syncing with my lesson plan by chance. I thought, “What luck! The kids would love this.” So, I proposed ditching our routine zoo visit for this exhibit.

“Can’t do that,” my principal said. “It had to be approved a year in advance, but you can do it next year.” “It won’t be here next year; it’s a traveling exhibit, only available this year,” I explained. “Sorry, won’t happen,” she replied. “What if I got parents to do this after school or on a weekend, and it wouldn’t cost anything?” I pleaded. “Nope, can’t let you do it. Don’t waste your energy on this,” she could see my rising frustration with something that made no sense. Guess where we ended up? The zoo. Same old tour, the same old caged animals, and the same lack of engagement.

Right then, it hit me hard—this system cared more about following rigid rules than genuinely educating kids. My dream of being an educator got a reality check.

But hold on, my dream didn’t vanish; it shifted. See, many think an unrealized dream equals failure. Nope. It’s about adapting when life throws a curveball.

The real grind isn’t just the pursuit; it’s in reimagining when things hit a dead-end. Time for a pivot!

We glamorize chasing a dream endlessly, but the truth is, sometimes dreams need an adjustment. And that’s okay. It’s not defeat; it’s evolution.

Let’s embrace the idea that dreams are adjustable. It’s about celebrating the courage to pivot, not just the pursuit. Chase your dreams fiercely, but know it’s equally admirable to adjust them when life asks you to. Adjustments don’t belittle dreams; they shape them, making the journey all the more vibrant.

Are Layoffs During the Holidays Wrong?

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I find it interesting that so many people are concerned when someone gets laid off in December but don’t even notice when they get laid off in March or September. “OMG! How could a company be so heartless to lay off staff right before the holidays!?”

In reality, getting laid off at any time sucks! The time of year has very little to do with timing. When you look at the average layoffs by month, over time, companies do fewer layoffs in December on average. Again, this data is particular to industry and economic timing and has very little to do with the month of the year.

The chart above shows total separations, which includes layoffs, in recent months. You can see that hiring and separations follow the economy, not the seasons. Unless, of course, your hiring is seasonal. Again, this is all baked into the overall numbers.

Should you do layoffs during the holidays?

Here’s my unpopular take. You lay off people as soon as you know you have to protect the business and as many jobs as possible to remain healthy and viable. Being good at business is about making the right business decisions. If you kill the business, you will kill every job.

Sometimes, those layoffs have to happen when it seems heartless. “What’s the difference of a few weeks!?” Maybe that difference is another dozen people getting their notice and the company being less viable. The goal should be to save as many jobs as possible.

Layoffs are a negative situation every time they happen. What you hope to do is make a negative situation the least possible negative for all involved who are trying to maintain the success of the business. To give them as many resources as possible to make it work. If that means we lay off people during the holidays, it’s going to suck, but that is the right decision.

As I said, it’s an unpopular opinion, but it’s the right one.

The tech industry is getting pounded right now for doing layoffs, and many are happening during the holidays. Many of these tech companies got caught up in a new reality around raising money when interest rates shot up. Most are finding it extremely hard to raise money to maintain their businesses and are forced to cut expenses. This is their business reality. They overhired in previous years when interest rates were near zero, and VCs were throwing money at them, and they shouldn’t have done this. They are now paying the price to try and become profitable.

This is Capitalism. For how much it can suck, I still prefer it to all the alternatives. You have amazing upside, but that means you also have down side risk when you don’t run your business to spend less money than you actually bring in. Many in the workforce in the tech sector have never experienced this, so this is extremely hard to take when it’s your first time.

Layoffs don’t happen by month or holiday. They don’t happen because some executive is trying to be cruel. Layoffs happen when business financials are failing, and something has to be done to save as many jobs as possible and cut expenses. Those times come when they come, and it has almost nothing to do with the calendar.

A Christmas Present for Your CEO

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This holiday season, you’ve got the chance to make your CEO’s Christmas wish list come true. It’s time to give them the gift of insights into what they really want from their HR and Talent Acquisition teams.

I created a short survey designed just for CEOs, all about what they wish HR and TA would do more of or start doing. It’s all about improvements, tech stuff, and making magic happen within your organization. They get to rate your HR team’s current performance, spot areas for improvement, and even prioritize the issues they care about most. Psst, CEOs, your secrets are safe with us – this survey is anonymous.

Spread the Joy

So, spread some holiday cheer and share this survey link with your CEO or hook me up with their email.

As HR pros, you have the power to make some serious magic happen. By getting your CEO involved in this survey, you’re not just boosting your own game but helping us all understand what makes CEOs tick across different industries!

I’m making this holiday season all about shaping killer HR strategies. Are you with me? Share the link with your CEO and let’s sprinkle some HR magic together!

Love vs. Victory

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With Christmas approaching and New Year’s following shortly, it often seems like everyone’s just gliding through these final days. You know what tends to happen at year-end, right? People start assessing their lives and careers. It’s the classic: “2023 was rough. What am I doing with my life? 2024 is my year! I need a job I love!”

I run a recruiting agency, but my focus isn’t on “love”; it’s on clinching victories and having success. It’s a battleground of winners and losers. Tracking down the top-notch talent usually means they’re already working elsewhere when you spot them. You’ve got to win them over.

When you snag remarkable talent, it’s a win for one organization and a loss for another. It’s a straightforward win-lose situation.

Being an outstanding recruiter is all about a drive to win. Sure, loving this game (and I’m one of those who does) is great, but it’s not the make-or-break factor for success. What matters is the hunger for victory.

The best recruitment firms are consistently on the winning side. They rack up wins at a rate that overshadows their losses, like Stephen Curry hitting threes. Losing should sting, and winning should feel like that unforgettable first kiss.

Love isn’t what decides winning or losing. Some of the toughest rivals I’ve encountered weren’t crazy about what they were doing well; they were just determined to win.

Too often as recruiting leaders we feel we need to find people who love recruiting. All leaders fall into this trap, trying to get their teams to fall in love with the work they do. The belief that ‘love’ will drive great performance. Which might work, but getting someone to ‘love’ work, is really hard, and rare.

Getting someone who only wants to win, that’s much easier to find and feed.

I’m not in the love business; it’s messy and emotional. I’m in the business of winning. It’s clear-cut – it’s either a win or a loss.

HR Meets ChatGPT

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Are you tired of the same old HR routines? HR and Talent Acquisition pros across the world are diving headfirst into the realm of ChatGPT. This AI wizard must be able to spice up their strategies, right!? Here are 5 popular prompts that HR and Talent Acquisition are throwing at ChatGPT:

  1. “ChatGPT, is this candidate a real person or a catfish?” HR isn’t meant to be Sherlock Holmes. We’re sick of desperately trying to unmask phony candidates – just tell me if they’re real or not! Expect a wild mix of advice in return, but how else will we know if this candidate is actually some weirdo scam artist living in his mom’s basement?
  2. “Craft a compelling job pitch for this job description!” When faced with the challenge of selling the unsellable—a lackluster job—we to ChatGPT for a miraculous solution. Yeah, it might be for the most boring job ever with a terrible salary, mundane tasks, and awful company culture, but make it irresistible!
  3. “Invent a mascot that represents our company culture!” Introducing “Happy Hootie”! Hootie is a wise owl wearing headphones, adorned with vibrant colors reflecting diversity and inclusivity. Their wings feature a mosaic of interconnected puzzle pieces symbolizing teamwork and collaboration. Hootie’s nest is a cozy library, showcasing our value for learning and knowledge-sharing. With a microphone in one claw and a book in the other, Hootie embodies our culture of harmony, where every voice is heard, and learning is celebrated. This mascot flaps around, spreading the message of unity, knowledge, and harmony throughout our workplace nest!
  4. “Craft a ‘thank you’ email to an applicant using only emojis!” 👋🙏📬📩🙏📝🤝🗣️🔜🌟 … oh sorry, you don’t speak emoji? Translation: Hello! Thank you for applying. We appreciate it! Let’s keep in touch! Talk to you soon. Best wishes.
  5. “ChatGPT, write a job description that makes even a pet rock excited to apply!” No really, that unsellable job description we mentioned earlier, we still need help. Please make this boring ass job description more appealing.
  6. “What do I respond to this candidate to show them that I’m interested, but not that interested, but still interested enough to show my interest?” *Inserts full email chain, with no regard to privacy and copyright laws* Response: I’m just a robot, I have no clue what you’re talking about.