Do Candidates Really Love to Get Text Messages from Recruiters?

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In the past ten years, there hasn’t been a bigger advocate, publicly, for text messaging candidates than myself. When recruitment text messaging software first hit the market I was all-in from day one.

At this point, the data speaks for itself. As compared to other forms of messaging (email, LinkedIn Inmail, snail mail, smoke signals, etc.) text messaging gets at least 5-10x more open and replies than any other form of messaging. So, the answer to the title question has to be, yes, right?!

Not so fast, my friends!

At the beginning of 2021, I was struggling with a lot of the data around candidate experience (CX). While we’ve been focusing on CX for the better part of a decade, we haven’t really seen the numbers consistently in a productive way, and recently we’ve even seen candidate experience numbers drop. My thought was, maybe we are focused on the wrong thing. Maybe it’s not about their “experience” but simply about the “communication,” we deliver.

We reached out to every single candidate we interviewed in 2020, thousands, and got over 1500 responses from these candidates. One of the basic, foundational questions we asked was “What form of communication do you prefer to receive from a recruiter about a potential job, as the first outreach?”…  

The form of communication candidates prefer is…

Read the rest of this post over on Emissary.ai’s site by clicking through here!

The Tim Sackett Covid Vaccine Employer Policy!

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Let me start this by saying I’m 100% pro-vaccine. I’m vaccinated and my entire immediate family is vaccinated. I encourage everyone to get vaccinated where it’s healthy for them to do so.

Organizations are really struggling right now to figure out what they should do about Covid vaccinations and employees. We see some giant employers mandating vaccinations and I’ll also publicly say I think that mandating vaccines for 100% of your employees is basically stupid.

Wait, what?!?! (TRIGGERED!)

I get that we all want everyone to be safe. I do as well. I also pay attention to the science and after you had Covid, there is no reason to get vaccinated. There is a growing mountain of global research and evidence, from real doctors and scientists that care about ending this pandemic, that show those who have had Covid already carry the same amount of antibodies as those who have been vaccinated. So, forcing someone who has had Covid to get vaccinated, is frankly, stupid!

Too many good employees are losing their jobs over this and many of these folks have valid reasons to not get the vaccine, and some honestly have already had Covid and don’t need the vaccine, but we are forcing it upon them for really no reason whatsoever.

The Tim Sackett Covid Vaccine Employer Policy

1. If you want to work here you have to get a Covid vaccination. We care about each other. We care about our customers and clients. We all want to live our best lives, alive.

The caveats:

  • If you have had a verified case of Covid. That means you have to be able to show a positive PCR test, and or a blood anti-body test that shows you previously had a positive case of Covid, you do not need to get the vaccine as a condition of employment.
  • If you have a religious objection to getting the Coivd vaccine, you do not need to get the Covid vaccine. But you do have to document your objection (see form A). This form gives you the ability to explain your religious objection and it also has you sign off that our company is not responsibile for your medical care if you become Covid positive. Upon completion and signature of this form A, we will not require you to get the Covid vaccine as a condition of employment.
  • If you have a medical disability where a doctor documents that it is not in your best medical interest to get the Covid vaccine, we will not require you to get the Covid vaccine as a condition of employment.
  • If you receieve a religious or medical accomodation, and you have not recieved a Covid vaccination and you have not had a verifiable case of Covid, you will be required to wear a medical approved mask while at work over your nose and mouth. We will provide you with a mask if you choose not to have an approved mask of your own.

Policy Instructions for HR Leaders and Executives:

  • If someone fills out Form A and signs it. Accept it and walk away.
  • If someone brings you a signed doctors note saying they shouldn’t get the vaccine for medical reasons. Accept it and walk away.
  • Ensure no one, either vaccinated or unvaccinated, is discriminating or harrassing the other because of their status.

That’s it. That’s the policy. Short and simple. The best policies are.

I know some folks will lose their minds about this. I get that. I’ve heard stories about HR departments forcing people to “prove” their closely held religious beliefs. I mean, really?! This is time well spent? Forcing someone to prove their religion. Come on, we are better than this. We are smarter than this. There are better ways we can torture employees, right!?

I think there are only two real arguments when it comes to mandated vaccinations:

  1. Hey, let’s try and not kill people! But, it’s basically them killing themselves, not the folks who already got vaccinated. As both vaxed and unvaxed are passing the virus around to each other. But those who are vaxed are much more likely to have a less severe case.
  2. Hey, you getting a bad case of Covid cost our insurance plan a ton of money, which means we all now have to pay for your stupid decision. This is a super valid argument, and if I’m running a big HR shop I would really be thinking hard about a “Unvaxed” health insurance premium. Great! You don’t want a vaccine, your insurance now costs an additional $2000 per month.

FYI – for those looking for a link to “Form A” there isn’t one. It’s just an example of what we do and what we make in HR. If you want a Form A go make one, you don’t need my help!

Zig when others Zag! Hiring the Unvaccinated!

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So many people are getting fired for not getting vaccinated! Or at least that’s what the media makes it sound like, right?!

In reality, the number of employees getting fired for refusing to get vaccinated is actually super low. About as low as the percentage of people who catch Covid and die, I’m guessing…ugh! data, am I right!?

Southwest Airlines CEO claims that he didn’t want to mandate vaccines for his employees, but he got pressured by President Biden. Seems like a strange flex for a powerful CEO. “Joe made me do it!” Really, he did? Really? Or is it, you just are following the industry trend and your competition is doing it and your customers probably feel better about being in metal tubes with a staff that is vaccinated?

Still, I believe that there are certain advantages for doing the opposite of the populous in many situations. Like, maybe, this one. You are having a really hard time hiring folks, why don’t you just make a public display out of “We want your poor, and your hungry, and your Unvaccinated!”

Zig when others Zag!

Now, this plan is free of problems. If you have some folks who are super-vaccinated (what does he mean by that…) maybe they’ll want to leave your employ and go somewhere else. That might happen.

Also, having a larger population of employees who are less likely to be vaccinated, may lead to some additional health risks, and possibly some additional costs associated with increased health insurance costs! You could offset this by not having health insurance and just paying extra for your employees to go out to the government exchange, or some other form of skirting this bill.

But, you would definitely be in the minority of employers who would be welcoming the unvaccinated! I’m also assuming your employee demographics would skew younger and republican, but, hey, fly your freak flag!

Also, not mandating a vaccine could have a big impact on increasing your diversity numbers, as black folks as a percentage are less likely to be vaccinated than white folks across the country. So, if diversity matters to you then this might be a great strategy to try out!

The market you hire in, of course also matters. Down south, might be something to think about. Hiring in the big metro coastal cities, well, this might work against you.

Recruitment Marketing Messaging for this “Zig” hiring strategy!

I wonder what it would look like if an organization just came out and full unvaccinated is the way to go! I’m guessing we would see some job advertising messaging like:

“Didn’t want that Covid Juice!? We might be the place for you!“

“No shot? No Problem! Apply today!”

“We are a Vax-Free Workplace for Americans! Or really anyone who will show up and work!”

“We’ll love you even if you are unvaccinated and have a hickey! Apply Today!”

Any day you can use “hickey” in job advertising is a day you’re winning at life.

Our reality is, whether you like or agree with it, there are some outstanding people who have made the personal choice to not get vaccinated. Smart, hardworking, great employees, who someone will be terminating for this choice. Their loss, the organizations, is your gain or could be.

If you read my post yesterday, you know I’m pro-vaccine, but I’m anti-vaccine mandate for employees. I think there are many things we can do besides forcing an employee to get a shot they don’t want and still protect our other employees, customers, and even the unvaccinated workers.

Here’s what I know, if I can think up an idea, someone else already has as well. So, it’s just a matter of time before we hear about a company out there that will market itself as the “Unvaccinated Workplace” and welcome all those employees that other companies are terminating.

Is Market Compensation Dead? #HRFamous

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On episode 83 of The HR Famous Podcast, longtime HR leaders (and friends) Tim Sackett, Kris Dunn, and Jessica Lee come together to discuss Halloween at work, Zillow’s new remote comp approach, and JLee’s new job!

Listen (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)!

Show Highlights

2:00 – Halloween is coming soon! JLee asks the crew if they’re dressing up for the holiday this year.

4:15 – JLee wonders if she is forcing fun onto her friends, family, and co-workers by making them do fall/Halloween-related activities. Tim says that people almost always have fun when they’re forced to partake in these types of activities.

8:00 – How do you feel about group costumes? The crew goes back and forth on good group costumes.

10:30 –  JLee saw a post on LinkedIn of an update from a CHRO at a major company. She reads the update to Tim and KD and then reveals that the company is Zillow.

12:45 – KD is softening to the approach of not factoring in location when determining salary/pay.

16:45 – JLee notes that certain brands have the privilege to exercise changes in pay and salary because people are willing to give something up to work for your brand.

18:40 – Tim worries that the fact that companies are doubling down on not changing pay based on location will result in something bad happening years down the line.

22:00 – JLee wonders if everyone is overreacting to these discussions and changes in company policies. She thinks some things will just go back to how they were and this might just blow over.

24:00 – JLee praises KD for changing his opinion and having the ability to develop a new stance on something.

25:00 – JLee got a promotion! She asks Tim and KD for some advice on her new job.

28:00 – KD advises JLee to give patience to new people that she is now managing. He advises her to walk the line between being patient but also being decisive when the time comes.

31:30 – Tim advises JLee to bring a third party, within the company, to lead transition meetings in order to give a voice to her new employees.

36:30 – JLee asks Tim and KD how to manage new stresses with a new job at home when it comes to family. Tim says your time becomes more valuable and there are things you have to figure out that will make your life easier.

39:00 – JLee mentions that her husband recently reached out about any extra support she needs now with a new job. KD and Tim are impressed.

What a Big Ten fan Learned Going to an SEC game!

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This past weekend I went down to Alabama to attend the Auburn v. Georgia game at Auburn. I was a guest of the one and only, Kris Dunn, Auburn season ticket holder. Earlier this year, Kris went with me to watch Michigan State play Miami, in Miami, but that wasn’t the true Big Ten experience.

The Auburn v. George game is billed as the “South’s” oldest rivalry (I mean minus the North), as Auburn and Georgia started playing each other in the 1800’s. Both teams were ranked, but Georgia was the favorite (and now #1 team in the country) so Kris and I knew coming into the game it would be a tough one for Auburn to win.

What did his Big Ten guy learn about SEC football games?

1. If I get invited by a friend to go to a game, I’m cheering for their team (assuming they aren’t playing MSU!) and I’m wearing their colors! So, I told Kris I needed an Auburn t-shirt for this beautiful fall day in the 80’s, and maybe an Auburn hat. Kris comes out wearing a polo, no Auburn logo, but Auburn colors. KD’s boys did the same thing, polo shirts, no Auburn logo, Auburn colors. KD’s wife, no Auburn logos, Auburn colors. I’m decked out like a f’ing cheerleader with “Auburn” colors and logos all over my body!

First Big Learning – SEC dudes don’t wear t-shirts, they wear collard shirts to games. Only knuckleheads who don’t know anything would wear a t-shirt! Also, apparently sporting name and logos of the university isn’t really that big of deal. In the Big Ten, it’s the opposite. The more logos and colors and better, and it’s t-shirts and hoodies up north! Also, southern folks (KD and his family) are too nice to tell the Yankee to drop the t-shirt and put a collard shirt on like a gentleman. Or maybe that’s just the south’s way to profile northerners who try to sneak into games!

2. College football and students go together like peanut butter and jelly. Up north you see beautiful young people all over campus on game day. Down south in SEC country, it’s a completely different level. Gameday is a must-attend event. It’s not a game, it’s a social event. The boys wear shirt, tie, and a blazer and young ladies dress up likes they are going to the club.

Second Big Learning – G*d damn I’m sure thankful I didn’t have girls! Okay, when I say the young ladies dressed up like they were going to the club, this is not a joke. It’s like “oh, hey, there’s a football game, what’s the shortest skirt I can find, with a blouse and chunky boots, let’s party!” First, it does not look comfortable AT ALL! Second, where are these girls’ fathers!? The girls up north do not dress like this, even when it’s warm, not saying short shorts are any better, but at least up north it gets cold and the yoga pants, jeans, and hoodies come out for a few games!

3. SEC fans get to the stadium earlier than Big Ten fans. The stadium at Auburn was 80% full with 25 minutes before kickoff. The entire student section was packed way before that. Also, the student section was loud and proud.

Third Big Learning- The SEC has male cheerleaders that are called something like “Yellers”. They give these dudes a microphone and they lead the stadium through cheers. This is a huge honor to get this title and be in the middle of the field pre-game leading all these cheers and it’s loud and folks are into it! College football, nationally, is known for tradition and pageantry, but the SEC takes it all to a different level.

4. You know, people from the south are just more polite. It’s hard coming down south from up north and constantly hearing “Yes, sir!” “No, sir” “Thank you, sir!” And that’s coming from the young men and ladies. The respect level, on average, for adults is at a different level, or at least the show of respect, which I think leads to actual respect, either way, you think about it.

Fourth Big Learning – Civility often starts with words and leads into actions. It’s hard to be uncivil when all of your words towards each other are civil and you have folks doing civil things towards each other. The traffic to and from the game is more civil than up north. The people walking to and from the game are more civil towards each other. Heck, they won’t even cross the street until it says cross!

5. I’m not sure if this is a north vs. south thing, I know the tailgating is huge in SEC country, but I didn’t see the alcohol consumption, publicly, on Auburn’s campus, as I see on Big Ten campuses. Of course, you see some drunk folks, but at Big Ten campuses, you can’t walk twenty feet without seeing someone drunk. At Auburn, it was not that frequent, and I didn’t see anyone totally fall down drunk.

Fifth Big Learning – I have no research to back this up, but I would guess there is way less alcohol consumed at SEC games than Big Ten games on average. The tailgates are much more spread out around campus which might help with this, or maybe it just goes back to being dressed up for games, acting like ladies and gentlemen, so yeah we’re going to have fun and drink, but let’s not be stupid.

DisruptHR Lansing is Back! Oct. 21st!

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I’m hosting DisruptHR Lansing next Thursday, Oct. 21st at 6-8 pm at Urban Beat in Old Town Lansing, MI. We have a few tickets left if you would like to come and we have a great lineup of Michigan-based HR speakers! ONLY A FEW TICKETS REMAIN! Also, some great Sponsor Gift Giveaways!

Get Tickets Here!

DisruptHR is a live event where speakers get 5 minutes to share an idea or thought they have on subjects around HR, Talent, and leadership. Besides the 5-minute time limit, they also have a PowerPoint deck with 20 slides that automatically moves to the next slide every 15 seconds!

These talks are fun, fast, and enlightening!

The Speakers!

Me! Of Course! My session title – The Future of Work? Adulting!

Greg Modd – Trenches of HR: Troopers Enlist

Justin Caine – Your Company’s IEP

Julia Keider – Gen Z: Your New Talent Pipeline

Kat Hoyer – Holistic Workplace Development: Woo Woo, Woke or Warranted?

William Maurer – You’re worse at this than you think, an intro to evidence-based selection

Tina Marie Wohlfield – Only YOU can prevent HR Fires!

Brian Town – Advertising for talent hasnb’t changed in 50 years!

Jen Laidlaw – Are your company values more than just some words on a mousepad?

April Callis-birchmeier – Leading others out of the valley, and into successful change

It’s a great time to get back out an network with the local HR and Talent community!

See everyone in downtown Lansing!

Shout out to our Sponsors!

7 Things Not to Say When Asking for a Raise…but You Always Wanted To!

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Columnist, Jeff Haden, wrote an article called “Ten Things You Should Never Say When Firing an Employee”  in which he tries to give good advice, in typical HR fashion of over-reducing risk, in how you should speak, or not speak, to an individual regarding their near termination.  As you can imagine, there were the classics:

  • “Look, this is really hard on “me”!”
  • “We’ve decided to make a change.”
  • “Compared to Mary, you just aren’t cutting it.”
  • If there is anything I can do for you, just let me know.” (Okay, how about giving me my job back, idiot!)

Among a few others, including the most recent classic of firing employees via email, which is just unimaginable, for those HR pros who struggle with conflict, Haden nailed pretty much all the normal things we would tell hiring managers not to do or say. The question then really comes down to thanks for the info, now what should I be saying to someone when I fire them?  The article probably would have been better served here – but that would have been difficult and thought-provoking – and taken more than 13 minutes to write.

The piece did get me to thinking about certain conversations in our work lives that cost people the most anxiety, besides the above example of having to terminate someone, having to go in and ask for money was, on my list, the next most anxious work conversation I could come up with.  I can think of many times that I wanted more money, though I was deserving through results to get more money, and heck even our good old Comp people said the market should be paying me more money, and still, it is a difficult conversation to have with your superior (at least for me).

Like many, I think I do a good job, give my best effort, produce great results and after all that, do I really need to ask? Shouldn’t my boss get it and just want to write me a blank check? I mean really!

So, here are the lines that you would like to say when asking for more money – but probably shouldn’t – if you really want more money:

1. “If you pay 10% more, I will really put in some extra effort!” – So what you’re saying is you’re not putting in extra effort now…

2. “I looked in our HRIS system and I know Sheila on the 5th floor is making $5000 more than I am – and she’s an idiot!” – Not the best strategy to look at others’ private comp information, even if you have access, then call them an idiot – at least in my experience…

3. “If you don’t pay me more money, I’ll be forced to find another job that will pay me what I worth” – Be careful, I’ve tried this one, and they might call your bluff!

4. “I’ve done the math and if you fire Mike, I can do his job and mine, you save $50K, after giving me $25K of his $75K salary” – This actually might be a really good idea, But Mike might be the last one standing with the $25K raise, not you!

5. “I really don’t understand how you can be worth $50K more than me, I do all your work – and deserve more money” – Bosses just love to hear they are overpaid, don’t do anything, and you can do their job – NOT!

6. “I saved the company $1 million in reducing recruiting fees, by implementing a social media strategy successfully, I should at least get a fraction of those savings” – Why, yes you should – if you were in sales, but you’re in HR, and this was part of your job description. Sorry for the wake up call – all employees aren’t treated equally – put on a helmet.

7. “I know times are tough, so I was thinking instead of more money you could give me an extra weeks vacation or pay for my health insurance or something else like that.” – Okay, Einstein, stop thinking – it’s all money. Vacation, health insurance, paid parking, lunch money – it all hits the bottom line on the income statement. You just showed how expendable you really are.

I’ve learned over the years, through trial and error, okay, mostly error, that many, if not all, of the above statements, just don’t seem to have the impact that I was hoping for with my supervisor.  I have seen others, who I will not name, who performed well, gave it their all, and were dedicated to doing their best for themselves, their co-workers and the company, and showed a little patience who actually did very well in both the raise and promotion category.

Supervisors are as uncomfortable as you are to have the compensation conversation mainly, because if you are as good as you profess to be then they really do want to give you more but probably can’t due to the budget, the economy, they like your co-worker even more, etc. The reality is you have to follow what Yoda would say – Patience my young Padawan…

At what point is Job Hopping a problem? #HRFamous

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On episode 82 of The HR Famous Podcast, longtime HR leaders (and friends) Tim Sackett, Kris Dunn, and Jessica Lee come together to discuss TikTok hiring, recruitment marketing on social media, and Gen Z job-hopping.

Listen (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)!

Show Highlights

3:00 – Tim is a TikTok user and often sends clips to his closest friends and family, including KD and JLee. JLee deleted the app, so she only gets them from Tim now.

5:00 – There is a new TikTok trend where someone asks a question like “tell me blank” and people respond. The Amazon brand account created one where the question was, “What was the best thing you ever got off of Amazon?” and an employee responded and said, “My career”. Tim thinks Amazon has a great TikTok employment branding presence.

8:15 – KD thinks that social media recruiting only works on platforms that display company and job titles.

13:00 – JLee thinks that recruiters may get off the rails and try to improve their own personal brand. She thinks that a lot of recruitment marketing content is cheap and unoriginal.

15:00 – Cameron, Tim’s son, recently shared a TikTok with Tim where a young worker was sharing the advice to job-hop in order to increase salaries.

16:00 – JLee thinks the only reason to job-hop is to get different experiences and try new things.

17:30 – KD says the concept of job-hopping is not new but the advice is. He also thinks that two years is the perfect time for a young person to job-hop.

21:30 – Tim and JLee say that if you’re hopping laterally to several different jobs, there has to be a story behind it.

24:30 – JLee worries that if you’re making progression in your career but you are hopping from company to company, you aren’t good enough to ever get promoted internally.

26:00 – AppCast recently came out with data for companies that are struggling to get applicants. Some of their advice includes shortening your apply cycle and posting jobs at the start of the week and the end of the month.

29:00 – Tim says that only 1/10 TA leaders know where applicants are dropping off in their application process.

32:00 – Another piece of advice is to include at least two specific benefits in the job posting. This improved application rates by at least 40%.

Do you discriminate against boring people?

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In hiring, we now know that we basically discriminate against almost every form of everything! Sexual identity, gender identity, race identity, height, education, weight, religion, you name it and someone out there has a bias towards or against you and whatever form you are.

The reality is, every single time you hire, you are discriminating against something. As a society, though, we’ve deemed some forms of discrimination as wrong, and some we are completely fine with. “Oh, we are going to select the white candidate.” That’s bad. “Oh, we are going to select the skinny candidate.’ That’s good.

I have a bias away from boring people. When I hire, I discriminate against boring people. Turns out, no matter the role, I don’t like to hire boring people. I don’t like to interview them. I don’t like to hire them. I don’t like to work with them. Why? Because they are boring!

Now, you can rightly argue I’m a complete fool. There are plenty of boring people who can be great hires and perform really well. Boring people can be considered safe, calm, nice, non-instigators, even keel, etc.

Is there anything worse than being labeled boring?

I think I would rather be labeled ugly than boring. I mean we all love to hire pretty people, but you would much rather hire an ugly person with a great personality, and a good-looking boring person. Besides how someone smells, it’s really the first thing you notice in an interview! Not how ugly they are, how boring they are!

I’ve heard executives say that the greatest trait they can have in an accountant is that they are boring. No one wants the party playing around with their money. But, still, I disagree. While I don’t want the party running around managing my money, I still want the person managing my money to have a pulse!

Boring is one of those traits that are hard to change. It’s hard to coach up a boring employee to have a personality. If I hire an ugly person, I can help them be better looking cosmetically. I can help a fat employee lose weight. I can even help a smelly employee smell better. But, boring is boring!

I’m sure all of this triggers some folks. For the most part, if you’re triggered and you’re boring, I don’t care, because it’s not like a boring person is going to do anything about it. If you’re not boring, and you’re triggered by me discriminating against boring people, well, isn’t that a strange wall to be standing on?! “I’m fighting for all the boring people! #BoringLivesMatter” But, do they? Do boring lives matter? And if they do, to whom? I mean, they’re boring.

A funny thing happens when we come clean about our discriminations. They seem silly. To write them down and defend them. To try and make sense of it all.

The more discriminating one’s eye for talent is, the more they open themselves up to discrimination. That’s the catch 22. The more specific you get about what you want in a hire, the more things you add into the wants and needs column, the more likely you are to cut someone out who deserves a shot.

I’m still against boring. Change my mind.

CareerBuilder’s New Look!

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Okay, I’m just going to come right out and say it, this is probably a mean post. I mean marketing is freaking hard! Logos are impossible. Everyone is a critic.

If you didn’t see it recently, CareerBuilder (the job board – I feel like I have to tell the younger crowd what CareerBuilder is for some reason) came out with a new logo. Now, this is the 4th logo I know about since I started following the industry, there might be more.

At one point, probably like 8 years ago, CB was a client of mine. I did a bunch of work and they had a really great marketing team. They were also a cash cow and printing money, then came along this little startup called Indeed, that at the time they probably could have bought for next to nothing, but when you’re the biggest, baddest job board in town you just laugh at the young, little startups.

When I first started using CareerBuilder as a rookie recruiter this was their logo:

Original OG Logo when they were on top of the world

At some point, when your sales start to decline the first rule of marketing is to rebrand and seem new again, and more relevant. This was the first attempt:

The CB Trivial Pursuit Pie Logo

I can’t even tell you the amount of money and time that went into producing this “new” brand. Shortly after this, almost everyone who was anyone left CB for greener pastures.

As the private equity folks begin to start sniffing around some consultants came into put some lipstick on the pig and this was the next iteration of the CB logo:

But wait, what color of pie pieces do I have?

I actually don’t hate #3 – it’s clean and I like the color navy. But #1 is still my favorite.

And now to our most recent CB Logo change:

This is a joke, right?

Okay, have you guys seen @EmilyZugay on TikTok? She’s the logo girl. She actually takes famous logos and does a redo on them, and she is hilarious! The only thing I can hope for the marketing team at CB is that they are working with Emily! Please tell me you’re working with Emily!

I can’t even with this logo. The best part is they trademarked it like someone was actually going to steal it!

As I said, mean, petty post. Sorry, CB marketing team. I hope this is a joke because it would be amazing if it was. If it’s not, I get it, marketing is super hard! I hate my own logo, sorry for poking fun. Also, call Emily and pay her a few thousand and this becomes an amazing story!