Category Archives: Brilliant Mind

There Are Only 5 Real Jobs

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For those who didn’t see this last week the former NBA great and round mound of rebound Sir Charles Barkley made this comment:

“We got great lives. Why would we be miserable? Like, I’ll tell you, there’s five real jobs in the world: teacher, fireman, policeman, doctor, and somebody who’s in the armed services. Those are five real jobs.” 

For those who don’t know Charles he makes outlandish statements all the time, that’s why he gets paid more now to be a commentator on TV than he probably ever got paid to play basketball. But his statement got me to thinking, how many ‘real’ jobs are there really!?

First, you have to define ‘real’ job.  Charles believes talking about basketball on TV is probably not a ‘real’ job.  It doesn’t really add value to peoples lives further than to those who enjoy watching basketball and listening to other people talk about it.  So, it would seem that for a job to be real, it must have some value further than entertainment purposes.

Doctor’s add value beyond entertainment, but so do nurses and dentist and physical therapists.  So, are not those other health professionals ‘real’ jobs?  If we had no nurses, could doctors, theoretically, do what nurses do? Yes. Okay, so a we add another element to determine ‘real’ job. It’s a job no one else can do, but that profession could do the other jobs if they had to.

Teacher. You don’t have doctors without educators. Someone has to teach the kids to be doctors.  So, teachers are for sure a real job.  Could a teacher be a doctor?  Now, we are starting to run in circles.  Not all teachers could be doctors, some just wouldn’t be smart enough.  So, beyond, doctors and teachers, it would seem like there needs to be someone who just is simply brilliantly smart.  We don’t really have a job title for just smart guy or smart girl.

I will say fireman, policeman and armed services all seem to have a very similar skill set.  I would lump them into all one job – people savers.  That gives us really 4 jobs: Teacher, Doctor, Really Super Smart Person and People Savers.

Is there any others?

I’ve got one I think most people won’t even consider.  Sales Person.  Think of all those ‘jobs’ we have that are really just sales: Politicians, Clergy, most business professionals, educators, etc.  Our reality is that we need to people to sell us on stuff.  If no one sells, we all just sit around and wait for stuff to happen. Politicians sell us on the importance of change. Our religious leaders sell us the need to be good and get better.  Educators sell us on the importance of learning.  We are constantly being sold something.

So, for my money, there are 5 Real Jobs in the world:

1. Teacher

2. Doctor

3. Really Super Smart Person

4. People Savers

5. Sales People.

What would you consider a ‘real’ job? Hit me in the comments.

HR Emoji Etiquette

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I never was a huge fan of emojis.  I’m probably just too old, and out of touch to really understand.  My emojis consist of basically two: smiley face 🙂 and winky face ;).  Really, I’ve been able to get through my life with these two emojis.  I’ve never truly felt compelled to go beyond these.  I either liked what you wrote = smiley face, or I wanted you to know I wasn’t seriously going to fire you = winky face.

One of my favorite comedy writers is Jenny Johnson and she recently had an article in GQ Jenny Johnson’s Guide to Emoji Etiquette.  It’s brilliantly funny and it gave me the idea that HR should have its own emoji etiquette, so I decided to give it a run.  Here’s what I came up with:

I’m going to fire Fred in Accounting with the creepy mustache:

 (you’ll notice I like my HR ladies to wear a crown!)

We are a no smoking facility:

(also can be used to land planes)

We offer same sex benefits:

Dear hiring manager, I’m going to look the other way at what you just did:

Diversity and Inclusion meeting will take place today and there will be cookies:

A failed random drug test will get you fired:

We love you, you’re our top choice and we want to make you an offer, but you only have so much time to accept:

Happy hour Friday! Yay! But, be cautious, too much drinking with coworkers can lead to romance, and unwanted pregnancies:

Mary in Payroll is acting like she’s sick so she can go get her hair and nails done. HR doesn’t like this!

 Hit me up with your favorite emojis in the comments!

 

 

This Isn’t Rocket Science

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I hear one thing over and over from people who read my stuff or see my presentations:

“It’s not rocket science.”

I take that as a compliment.  I’m not trying to ‘wow’ anyone with my big brain.  I’ve never been known for being the big brain type.  I’m the common sense, straight forward type.  HR and Recruiting, to me, shouldn’t be hard and complex.  It should be simple and easy to understand.

That’s the problem.

Too many HR and Talent Pros want to make it seem like ‘our’ jobs are very complex and difficult.  This is very natural, every profession does this.  If HR is easy, you won’t be valued highly by leadership.  So, let’s make it hard.  The last thing anyone wants to do is come out and say, “Hey! A monkey to do my job, but keep paying $80K!”   It’s very difficult culturally to come clean and say, “You know what?  This stuff isn’t hard.  It’s work.  We have a lot to do.  But, if we do what we know we have to do, we’ll solve this!”

But that’s HR and Talent Acquisition. It’s work.  Many times it’s a lot of work!  But we aren’t trying to solve the human genome!  We are trying to administer some processes, get our employees better, find ways to keep them engaged and happy, and find more folks who want to become a part of what we are doing.  Not overly hard.  It’s not rocket science.

I think the complexity in HR and Recruiting comes into play with ‘us’ not being aligned with what our leadership truly wants.  Many times we flat out guess what we think they want out of HR. Sometimes we assume what they want, and try and do that. Very rarely do we actually find out exactly what they expect, and just deliver that.

There are a number of reasons for this.  First, we might not agree with what our leadership wants or expects from HR.  So, we give them what we want and expect from HR.  This never works well, but is tried often!  Second, our leadership changes what the want and expect, as they see better ways to HR and Recruiting.  Change is a bitch.  It’s more of a bitch when it’s happening to you.  Third, we might not have the experience to deliver what is wanted or needed.  So, you get what we can give you.

This seems to be why delivering great HR and Talent Acquisition becomes rocket science.  Simply, we can’t have basic communication with our leadership and some self-insight on our capabilities of what we can actually deliver.   Couple this with most people’s unwillingness to ask for help, because they fear others will look down on them for not knowing, and you’ve hit the HR rocket science grand slam!

HR isn’t hard. Recruiting isn’t hard.  Dealing with expectations, and our own insecurities, that’s hard!

4 Ways To Find Great Talent on Glassdoor

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The next biggest recruiting play is not LinkedIn, or CareerBuilder, or Monster.  It’s Glassdoor!  But you wouldn’t know that, because you still see them as a place where former employees and zombies go to bitch about your company and bad managers.  It’s not!

Kris Dunn and I are going to show you, in this month’s FOT webinar, how smart companies are leveraging Glassdoor in their recruiting practices to steal your talent, and it’s not the crappy talent you wish would leave!

Yep, Glassdoor is sponsoring this webinar.  Yep, Kris and I made sure they knew we don’t hold back punches!  That, in and of itself, is cool, because they know we speak the truth, and they aren’t afraid of the truth getting out (BTW – we have a lot of companies not willing to do FOT webinars because of this!).

Let’s face it. HR pros have a long history of being uncomfortable with sites like Glassdoor.com. After all, the only people that use Glassdoor.com and sites like it are disgruntled ex-employees that you fired, right?

Wrong. It was wrong 5 years ago, and it’s horribly wrong today. Rather than view these types of sites as a threat, smart HR and Recruiting pros are learning how to use the reputation/rating sites to manage their employment brand, connect with candidates and make better hires.

The days of the employment brand strategy with scripted photos, smiling faces (just the right amount of diversity!) and PDFs are over.

That’s why we’re going deep on reputation sites like Glassdoor in the July version of the FOT Webinar entitled,“How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor.”  Join Kris Dunn and Tim Sackett from Fistful of Talent at 2pm ET on Wednesday July 30th, and we’ll hit you with the following:

– How the the yelp-ification of America—the trend towards consumer-based reviews in almost every area of our economy—is changing the way employees and candidates think about job search and employer brands. It’s second nature for your employees to rate a restaurant, a book or a movie online. That means that employees of all types (not just the ones who want to complain) are more willing than ever to participate in your brand through user review.

– Why the explosion of social media and deep coverage of every aspect of our lives through video and photos is changing the willingness of smart companies to increase their transparency.  Every employee and candidate who interacts with your company is a potential reporter, and they expect you to share the good, bad and ugly about working with your firm openly and honestly. Old versions of employment brands won’t cut it—you”re going to have to give up some control to maximize your brand.

– We’ll cover the 5 Biggest Myths about company reputation sites like Glassdoor and tell you which ones are completely BS and which ones you actually perpetrate by not fully engaging on sites like Glassdoor. We’ll hit the usual suspects here: “The only comments are from the bad employees”  and “The salary data out there isn’t factual,” and tell you why things have changed. More importantly, we’ll cover how you actually may make the myths a reality by not fully engaging on reputation sites.  Think about that last sentence: You’ve got to be in the game to influence the game.

– Last but not least, we’ll give you a 4-step playbook on how to engage on reputation sites and become more of a Marketer as an HR/Recruiting Pro.  It’s true—you wouldn’t have read this far if you didn’t want to learn more about how to use reputation sites like Glassdoor to maximize your company and your career. We’ll help you get started.

The outside world now has a huge say in how your company/employment brand is perceived, whether you engage or not. FOT thinks you should engage.  Join us for “How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor” at 2pm ET on Wednesday July 30th and we’ll show you how.

(FOT Note: Glassdoor is sponsoring this FOT webinar. We’re happy to have them as a sponsor and, true to their commitment to transparency, they’re letting us talk about the myths and a lot of other realities HR and Recruiting pros have experienced related to Glassdoor—without restriction. That type of balance makes them a great partner.  Join us and we promise you’ll get a balanced view—no sales pitch—as well as an insider’s guide to how to use sites like Glassdoor to become a better marketer as an HR/Recruiting pro.)

Recruiting’s Silver Bullet

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I don’t have a tattoo, but if I did it would say this:

“Pick Up The G*d Damn Phone!”

That’s it.  It would probably be one of those cool barbed wire kind of ones around my bicep, if I had biceps. Maybe I could even get it in another language so people would think it had some really deep thought or meaning.

I get asked weekly for advice on how to make ‘my’ recruiting department or shop better at recruiting.  I get asked advice on if they should have talent communities. Should they use one software, over another software.  Should they buy a LinkedIn seat or spend that money on a Facebook strategy.  I get asked if about every single tool imaginable that is sold to talent acquisition pros.

Every single Recruiting Pro I speak with wants to know the solution, the answer, the trick, to great recruiting.  Every. Single. One.

It’s not a trick, and it’s not hard.  It’s actually quite simple.  I tell them.  Then, they look at me, pause, and then they ask, “yeah, but what about…”

It’s a painful experience.  You see Talent Acquisition fails not because of the tools and processes, talent acquisition fails because the leadership in talent acquisition allows it to fail, because they want it to be something it’s not.  It’s not HR. It’s not sit at your desk and wait for magical software to deliver you magical candidates who magically want to come work for your company.

Talent Acquisition is sales. It’s about me talking you into something.  Like a car, but it’s not a car, it’s a job.  There a reasons you want the job, and reasons you don’t want the job, just like a car.  I have to convince you that you can really live with a green car, instead of a red car, because the green car is a better value or more reliable or something you’ll agree to.  Say hello to recruiting.

I know of one Silver Bullet in recruiting.  It’s as deadly today, as it was twenty years ago.  It’s called activity.  The recruiter with the most contacts will always fill more jobs over an extended period of time.  Bam!  It is that easy. And, that hard.

 

The #1 Technical Recruiting Firm In The World

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I’m happy to announce that today that my company, HRU Technical Resources, is the #1 company in the world when it comes to Engineering and IT staffing!  Yay, me! Is that freaking awesome!!!  Wow, unbelievable, I’m so excited.  If you want to work with us, the #1 Technical Recruiting Firm in the World, just give me a call – 517-908-3156!

How’d we get that honor? Um, next question. We are #1!!!

Let’s face it, I’ve known for so long that my company is number one.  It’s pretty easy to see.  I have a rock star team of recruiters who get it at a level that far surpasses everyone else I’ve seen.  I have an Account Management and Biz Dev team that grinds every day, and my back office is full of chicks on mental steroids.  It’s always great when, not only are you recognized as number one, but when you truly deserve it as well.

My company has never gotten a position it couldn’t fill. True story.  Knows how to recruit socially and non-socially.  They literally breakdown walls in recruiting everyday.  I’m glad we decided to finally recognize ourselves for who we really are, the #1 Technical Recruiting Company in the World!

Have you really ever wondered how this stuff is measured?  Sometimes there are third party organizations that claim to be unbiased, but they only exist if those companies they are touting actually pay them some money to keep them in business.  Analyst really aren’t any different.  They do research, but at the end of the day, someone has to sponsor that research, or they can’t pay their bills.

I would say the only true measure of deciding who is better than whom would be if an organization is willing to work with you over your competition, but we know that is bogus.  Time and again I’ve run into companies who are working with #2 companies in our industry because they have a relationship, or they gave me tickets to see Katy Perry, or they drop off bagels the first Monday of every month.  This has nothing to do with who is better.

Sometimes it’s based on total revenue or number of hires, but that to doesn’t make you better, it just shows you’re bigger.  Our industry loves to use revenue as a key to success, then you’ll see staffing and RPO firms who are growing like weeds and losing money.  Is that success?  Well, yes, if you’re goal is to just buy market share.  I’m sorry but I can’t say a company is number one in anything if they’re losing money.

BusinessWeek had an article that helps straighten this all out:

“The organization in charge of policing this dispute and the several dozen like it in the U.S each year is the National Advertising Division. There are laws against publishing misleading advertisements, and in the early 1970s it seemed as if Ralph Nader-style consumer groups would result in more regulations. “There are ticking sounds that we hear in all the pressure groups, congressional hearings and other forums that are meeting to decide our fate,” said Victor Elting Jr., the chairman of the American Advertising Federation, at the time.

So the advertising industry founded the National Advertising Division in 1971. While various federal agencies and state attorneys general have authority to regulate misleading advertising, the division is the way for the industry to handle things before they get to that level. Cases often originate with one company complaining about a competitor’s sketchy claims. NAD holds hearings and asks fibbers to cut it out. While it has no enforcement power, it does have an agreement with the Federal Trade Commission that it will look at any case in which the violator doesn’t change its ways. That threat is usually enough to keep companies in line.”

So, now you know, the NAD will let us know who’s number one.

Until then, I’m still happy to announce we are #1!

Don’t Give Up, Don’t Ever Give Up

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Today is the 10th anniversary of ESPN’s Espy Awards and the 10th anniversary of, North Carolina State’s Head Basketball Coach, Jimmy Valvano’s incredible speech at the first ever Espy’s.  At the time of the speech Jimmy V was dying of cancer.  It’s one of the greatest speeches you’ll ever hear.  Well worth 11 minutes if you have it to spare today, very motivating!  After Coach Jimmy V passed away ESPN helped set up the Jimmy V Foundation to raise money to fight cancer and each year at the Espy’s athletes and celebrities come together to raise money.  Here’s a link to the annual auction, there is some really cool stuff to bid, with all the money going to the foundation.

Jimmy V said you need to have these three things each day in your life:

“If you laugh, you think, and you cry, that’s a full day. That’s a heck of a day. You do that seven days a week, you’re going to have something special.”

The 1 Problem with Posting on LinkedIn

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LinkedIn made me internet famous for a day with my 11 Rules for Hugging at Work.  That one post got me a gig on Huffington Post, has gotten me speaking gigs and has gotten me clients at HRU.  My immediate reaction on the back channel to my close friends was “Holy Sh*t! This LinkedIn publishing thing is a game changer!”

Of course, my friends are smarter than me, and they said, slow down.  It’s great if you an “LI Influencer”, because they promote your posts out to millions of potential readers.  But, as they open the publishing ability out to everyone, let’s see what will happen.

I was in the first roll-out of 20,000.  Now everyone and anyone can’t publish on LinkedIn.  You know what?  My friends are smart.

I don’t know if you noticed, but the content stream on LI has turned into Twitter.  There is so much content, you can’t even begin to start to digest it, let alone find really good stuff.  That was my initial hope.  Oh boy, this is going to be great!  I will find all kinds of new and interesting voices! In reality, what has happened is I can’t find anyone, because there is so much crap that people write, I find myself unwilling and unable to put in the time to get through it.  So, I’ve given up.

I even have given up writing on LI’s platform, because I figure the same thing is happening to everyone else, that is happening to me.

The 1 Problem with posting on LinkedIn is that they’ve allowed too many people to post, to often.  It’s become spam.  It’s become to much to digest.  While their original concept of “Influencers” was great, the new concept of open access, I believe has blown up on them. More content does equal more clicks, I’m sure.  But, too much content just equals more garbage for their members to sift through.

There’s a great lesson here for leaders.  If you have something that works great and is getting great results, sometimes more of that one thing doesn’t equal better.  It equals worse.  As with most things in life, less is more.

Content Isn’t King

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Ideas are king.

A guy made $50K for his potato salad kickstarter campaign. Not because it was some great potato salad (content), because it was an awesome idea that was funny and people are willing to spend $10 to be a part of a funny, awesome idea that no one else thought of.  The next guy who decides to do this with coleslaw will get nothing.  The idea was already created and it was brilliant.  No one would ever start a campaign to raise money to make potato salad! Then they did.

Don’t discount great ideas.  They’re hard.  The market is fickle.  Great ideas are valuable because so few are actually created.

Resume Objectives Sent from G*d

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This is an actual resume objective from an actual candidate’s resume that was submitted for a position at my company (HRU Technical Resources) this past week:

Objective:
1. Move out of my apartment after 4 years of living there.
2. Buy house
3. Buy ring, find girlfriend, marry her.
4. Continue investing for retirement
5. Go to florida on vacation
6. Make documentaries
7. Do what I do best. Intovate.

Because this might possibly the best resume objective ever written, I wanted to break all seven of the objectives down:

1. Shows great forward thinking and longevity all in one simple sentence.  I want more, but I’m willing to work to get there.

2. Big goal #1 – set the foundation. Smart!

3. I’m heterosexual, just in case you were wondering.  Plus, I do things a little different.  I want to get the ring before the girl. That way I’ll know for sure the girl will like the ring that I can afford, since it will already be bought. I might even show it to her on the first date, just so we don’t run into problems later down the road.

4. Long term planning. Conservative. Can’t rely on Obama to plan for my retirement.

5. But, I like to party and have fun in the short term.

6. I also have a serious side and a creative side.  I’m the full package.

7. Do what I do best! Intovate! Not spelling. He was so proud of it, I had to look it up and make sure I wasn’t missing something! You know I’m grammatically challenged! Nope Intovate is not a word, but it sure sounds like it should be!

There is a reason that resumes are dying, and this might it.  For certain positions you need a resume, but for most you just need to fill out the application, no resume needed.  Some how, at some point in our history, everyone began to feel like they need a resume. That’s when this happens.

Happy Searching my recruiting friends! Go forth today and Intovate!