Category Archives: Communication

The Most Important 20 Minutes of Your Week!

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A lot of folks are currently Looking for work and there are a ton of open jobs, like 12.5 million! This means that this week you’re likely to do more phone screens than a similar week a few years ago. Almost everyone in TA is working harder and trying to push more through the funnel. You and your teams will be cranking out phone screens!

You and I (TA Leaders and Pros) don’t consider a twenty-minute phone screen to be an interview. Candidates definitely believe it’s an interview. They prepare for your phone screen at the same level they prepare for an in-person interview with the hiring manager. First impressions and all.

Here’s the problem, that twenty-minute phone screen, one of many you will have during the week, isn’t even in your top 25 most important things you’ll be doing this week. So, how do we address this variance in importance with how the candidate will ultimately view your employment brand, you, your hiring manager, and the job?

That’s a tricky question.

I think the first thing we need to do in talent acquisition is simply to recognize this reality. We are going to be talking with scheduled candidates about who we are, who they are, and what we have, and this is extremely important to them, especially for those out of job. To have some empathy and understanding of the situation. To provide something of value, even as we look to gain some value of information ourselves.

It’s a powerful thing to know you’ll be talking with a number of people in a week, all of whom this could be their most important conversation of the week, month, or year. That we (all recruiters) have a major impact on this event in their lives. We can create an amazing experience, or we can do something less than amazing.

I have this naive belief that all of us humans actually want to do things that make other people happy and satisfied. Isn’t that a great little fuzzy, cute world I live in!?! If we knew we had the power to make someone’s life just a little better, we would use that power for good. That if given the choice to make someone’s day brighter, we would always make the right choice.

Well, we do.

Do Good. Be Kind. As Chris Kurtz would say.

This week, as you go out into the world and phone screen your brands out. Try and make someone’s week. You are worth it. They are worth it. It will be the most important twenty minutes of their week, it’s important we remember that!

Are you “Rainbow Washing” your corporate logo for Pride Month?

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I know you’ve seen this going on in June, but you might not have known what it was called. “Rainbow Washing” or “Pride Washing” is when a corporation turns its logo, for the month of June, from its traditional colors to rainbow colors to show its support of Pride Month.

Here are some examples:

Is there any harm in doing this?

My initial impression was “No”. I’ve got gay people in my life and for far too long most companies were scared to even acknowledge gay people were real, let alone show their support, so for me, this is an amazing time. We have billion-dollar corporations willing to come out publicly and state they support their gay employees and customers in a very public way.

But, we also have the bad marketing side of the world.

We have organizations that will Rainbow Wash their logo for June, to act like they are Prideful of their LGBTQ workforce and customers, but then do nothing else the rest of the year. Wait, how do you pronounce “Cinco De Mayo” or isn’t February the shortest of the months for Black History? I joke, this is classic in most organizations. We say we care, but we do the least amount to show we care.

The worst of this is when the organization says one thing, like, hey, look at our rainbow logo, but then goes and gives political donations to politicians who are actively working to reduce or eliminate gay rights. Yes, this is happening. This is far worse than those acting like they care but doing the minimum to increase sales. This is actively lying to employees and the public through behaviors and dollars working to support the other side.

Do you have to rainbow wash your logo to have Pride?

Nope. In fact, I’m sure the LGBTQ community would prefer you not wash your logo and just actually give a damn through your actions and funding of policies that support their community. But, doing those things and washing your logo is also awesome!

Signs and symbols of support shouldn’t be discounted. They are important. A corporation could be the biggest donor to gay rights but hide the fact they do it, that also isn’t great. “Pride” is about having pride for the LGBTQ community and showing your support in a public way that will show those who don’t support that you do and you’re not afraid to show it. Because for way too much of our history way too many were afraid to show their support.

Can Rainbow Washing go too far?

Well, maybe if it goes down the male genital route, you go too far!

This isn’t real, but it demonstrates how a brand can go over the edge with Pride!

Now, you might love the OG and be Gay, and I’m here for it! Everyone loves those breadsticks and salad!

Rainbow washing goes too far when you are doing it for promotion and marketing and not because you want to show Pride for the LGBTQ community. I know, for 100% fact, that some CMO and Revenue officers have had the discussion, “hey, what happens to our sales if we wash the logo? Oh, it’s up 7%! Should we keep it a rainbow for July!? No! That’s the American Flag washing logo, you idiot! Sales went up 8% last year with Red, White, and Blue!”

Rainbow wash your logo. Show support. Give to Gay Rights and Politicians who support Gay RIghts. Show your Pride!

Do Recruiters Still Need To Make Phone Calls?

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Recently, I was on a webinar, and in my presentation, I harped on the talent acquisition pros and leaders on the webcast on why 100% of us are not using texting as a primary first form of contact with candidates. The data is in. Texting works! It works better than email by a mile, but still, less than 50% in the room are texting candidates.

After I was done a great TA pro contacted me and said, “Tim, shouldn’t recruiters be calling candidates!” I fell in love! Why, yes, fine, sir they should always be calling candidates! But, let’s not forsake other tools that are working at a high level. We know people, in general, respond to texts at a much higher rate than email and phone calls.

You see a text and within seconds you read it, and you respond to it at more than double the rate of email or voicemail. In talent acquisition, we are in LOVE with email, even when it doesn’t work.

In 2011, I wrote this post below – funny enough, it’s still relevant today (except now I think we need to add in more texting with those phone calls!)

Do we (recruiters) still need to make telephone calls?

I mean really it’s 2011 – we have text messaging, emails, Facebook, Twitter, etc. – hasn’t the telephone just become obsolete?  Does anyone actually use their cell phones to make actual phone calls anymore?

The New York Times had an article: Don’t Call Me, I Won’t Call You, in which they delve into the concept of whether the act of making a phone call has jumped the shark or not.  From the article:

“I remember when I was growing up, the rule was, ‘Don’t call anyone after 10 p.m.,’ ” Mr. Adler said. “Now the rule is, ‘Don’t call anyone. Ever.’ ”

Phone calls are rude. Intrusive. Awkward. “Thank you for noticing something that millions of people have failed to notice since the invention of the telephone until just now,” Judith Martin, a k a Miss Manners, said by way of opening our phone conversation. “I’ve been hammering away at this for decades. The telephone has a very rude propensity to interrupt people…

Even at work, where people once managed to look busy by wearing a headset or constantly parrying calls back and forth via a harried assistant, the offices are silent. The reasons are multifold. Nobody has assistants anymore to handle telecommunications. And in today’s nearly door-free workplaces, unless everyone is on the phone, calls are disruptive and, in a tight warren of cubicles, distressingly public. Does anyone want to hear me detail to the dentist the havoc six-year molars have wreaked on my daughter?

“When I walk around the office, nobody is on the phone,” said Jonathan Burnham, senior vice president, and publisher at HarperCollins. The nature of the rare business call has also changed. “Phone calls used to be everything: serious, light, heavy, funny,” Mr. Burnham said. “But now they tend to be things that are very focused. And almost everyone e-mails first and asks, ‘Is it O.K. if I call?’ ”

Sound Familiar?

Now I could easily turn this into a generational issue because for one it’s easy to do, but this isn’t a GenX vs. GenY issue.  This is a basic communication issue.  An understanding of what we do in our industry issue.  Whether your third party or corporate recruitment, we do the same thing, we search and find talent.  There are two basic ways to screen potential talent for fit for your organization: 1. Meet them in Person (no one would argue that this is the best way, but boy it’s expensive if you are using it as your first-line screen); 2. Meet them over the phone (done in some form or another by 99.9% of recruiters).

There really isn’t any way around this issue, we recruit, we make telephone calls.  If you don’t like to make telephone calls, if you believe what the New York Times article believes, you shouldn’t recruit.  It’s not an indictment on you, this just isn’t your gig.

Recruiters like to talk to people, to question people, to find out more about people, not a career, best done by email and text messaging. We need to talk live to others. That’s how we go to work. Doesn’t matter if you’re 21 or 6. It’s how to deliver great talent to our hiring managers.

So, here’s a tip, if you’re in recruitment and you don’t like making phone calls get, out of recruitment, you will not be successful.  If your first choice of contacting someone isn’t picking up the phone and calling them, instead of sending them an email, when you have their phone number, get out of recruitment. If you’re thinking you want to recruit, and you don’t like making phone calls take another path.

Recruiters make phone calls, that’s what we do.

Is Humor in the Workplace Dead?

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I have at times in my career been a part of teams where each day I laughed. The team was a joy to work with and while we still had work and stress, we found times to laugh. I had a group of folks I worked with in Omaha, NE that I specifically recall laughing so hard each week that my stomach hurt, sometimes daily!

I’m not known professionally as someone who is frequently serious. I joke a lot. I love humor and making fun of all the dumb stuff we do. It’s how Kris Dunn found me and I started my blogging career over a decade ago at Fistful of Talent. My entire job was to make people laugh on a Friday.

This past week I posted this tweet on Twitter:

Tim trying to be funny

Now, if you know me, you know this is a joke. If you don’t know me, but you spend twelve seconds looking at my feed, you know this is a joke.

Way too many people thought this tweet was serious and took offense to it!

Let’s dig into how strange it is that someone would believe this was an actual exercise I would do professionally:

  • Your on Twitter and you see this guy with 40K+ followers say he makes candidates write wedding vows and recite them back to him, and you immediately think to yourself, “Well, that’s not good! Why would he ever do that! I must comment! This offends me!”
  • At this point, you’re eihter clinically naive or flat out stupid.
  • What’s the offense you ask? “Well, if you only do this with “attractive” people, you have BIAS!” Okay, I’m listening, but understand, we all judge attractiveness in our own ways. Someone I might find attractive, you might find ugly. So, you’re fighting for a view that is nebulous at best. There was no gender attached to the tweet, so if you think that I’m talking about females, now you are showing your own bias. Maybe in this clearly hypothetical exercise I only do this with attractive men, or attractive non-bianary people!
  • The joke is really around the concept of an interview and wedding vows. That’s what makes it funny. Imagine being asked to write wedding vows to someone you’re interviewing with and then reciting them, in a sense, actually getting married in an interview? Which is in a sense what interviewing is all about, do I want to spend the rest of my life with this company.
  • Foks were beside themselves that I would actually have someone do this. They were OFFENDED! Of course, I would never actually do this, it was always a joke. And if I can pat myself on the back (which I love to do!) it was really well written! It was tight. Not overly wordy. It was, what I thought, fairly innocent, so clean fun in the workplace. It also made fun of crazy interview questions and exercises we make candiates jump through. All in 26 words.

Where are we at with Humor in the Workplace?

We are in a very strange place.

I grew up in my career where very offensive jokes were told in the workplace all the time. Stuff that would get you immediately fired and most likely canceled today. Thankfully, most of us are away from most of that today.

Today, we can basically have humor around very certain topics and can only be told by very certain people. The vehicle of humor is very important in today’s world. Here’s kind of how it’s broken down:

  1. People of the same gender, ethnicity, etc. can fun of each other, to each other.
  2. White dudes can make fun of white dudes, but nothing else. (Oh, there it is, Tim’s Fragility is showing!)
  3. Everybody else can make fun of white dudes, and their own identifiers.
  4. We can all make fun of people and things we’ve deemed culturally fair game – Putin, Kanye, Trump, old white men, Dudes getting yelled at by their spouses, the CEOs of big companies – but only the bad ones, not the ones we like, etc.
  5. You can’t make fun of anything someone would ever, at any time in histroy, find offensive in any slightest way. Like the color purple. “OMG! TIM! Purple stands for safe spaces for puppies! How could you!”
  6. You can always make fun of yourself! (hat tip: Patricia in the comments)

We right ditched, left ditched humor in the workplace, and in many cases socially as well. I hated that people in the workplace could feel attacked by what someone would consider ‘humor’ early in my career. I also hate that humor Nazis are now the norm in our lives believing they can regulate everything that can be considered humorous.

There’s a fine line with humor in the workplace and that line has gotten even thinner in recent years. The problem with humor Nazis is that many employees want to work in environments and cultures that include humor. They want to laugh each day. it helps with engagement. Of course, that humor must be appropriate.

Maybe we just have the dial turned so far up on our offensive meter we struggle to even recognize humor anymore. The best part of this is all those who found my tweet offensive would also say they love humor, just that I’m not funny, and nor was my tweet. That’s their right for sure, but I would argue they’ve lost context around what’s funny.

Do Candidates Really Love to Get Text Messages from Recruiters?

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In the past ten years, there hasn’t been a bigger advocate, publicly, for text messaging candidates than myself. When recruitment text messaging software first hit the market I was all-in from day one.

At this point, the data speaks for itself. As compared to other forms of messaging (email, LinkedIn Inmail, snail mail, smoke signals, etc.) text messaging gets at least 5-10x more open and replies than any other form of messaging. So, the answer to the title question has to be, yes, right?!

Not so fast, my friends!

At the beginning of 2021, I was struggling with a lot of the data around candidate experience (CX). While we’ve been focusing on CX for the better part of a decade, we haven’t really seen the numbers consistently in a productive way, and recently we’ve even seen candidate experience numbers drop. My thought was, maybe we are focused on the wrong thing. Maybe it’s not about their “experience” but simply about the “communication,” we deliver.

We reached out to every single candidate we interviewed in 2020, thousands, and got over 1500 responses from these candidates. One of the basic, foundational questions we asked was “What form of communication do you prefer to receive from a recruiter about a potential job, as the first outreach?”…  

The form of communication candidates prefer is…

Read the rest of this post over on Emissary.ai’s site by clicking through here!

7 Things Not to Say When Asking for a Raise…but You Always Wanted To!

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Columnist, Jeff Haden, wrote an article called “Ten Things You Should Never Say When Firing an Employee”  in which he tries to give good advice, in typical HR fashion of over-reducing risk, in how you should speak, or not speak, to an individual regarding their near termination.  As you can imagine, there were the classics:

  • “Look, this is really hard on “me”!”
  • “We’ve decided to make a change.”
  • “Compared to Mary, you just aren’t cutting it.”
  • If there is anything I can do for you, just let me know.” (Okay, how about giving me my job back, idiot!)

Among a few others, including the most recent classic of firing employees via email, which is just unimaginable, for those HR pros who struggle with conflict, Haden nailed pretty much all the normal things we would tell hiring managers not to do or say. The question then really comes down to thanks for the info, now what should I be saying to someone when I fire them?  The article probably would have been better served here – but that would have been difficult and thought-provoking – and taken more than 13 minutes to write.

The piece did get me to thinking about certain conversations in our work lives that cost people the most anxiety, besides the above example of having to terminate someone, having to go in and ask for money was, on my list, the next most anxious work conversation I could come up with.  I can think of many times that I wanted more money, though I was deserving through results to get more money, and heck even our good old Comp people said the market should be paying me more money, and still, it is a difficult conversation to have with your superior (at least for me).

Like many, I think I do a good job, give my best effort, produce great results and after all that, do I really need to ask? Shouldn’t my boss get it and just want to write me a blank check? I mean really!

So, here are the lines that you would like to say when asking for more money – but probably shouldn’t – if you really want more money:

1. “If you pay 10% more, I will really put in some extra effort!” – So what you’re saying is you’re not putting in extra effort now…

2. “I looked in our HRIS system and I know Sheila on the 5th floor is making $5000 more than I am – and she’s an idiot!” – Not the best strategy to look at others’ private comp information, even if you have access, then call them an idiot – at least in my experience…

3. “If you don’t pay me more money, I’ll be forced to find another job that will pay me what I worth” – Be careful, I’ve tried this one, and they might call your bluff!

4. “I’ve done the math and if you fire Mike, I can do his job and mine, you save $50K, after giving me $25K of his $75K salary” – This actually might be a really good idea, But Mike might be the last one standing with the $25K raise, not you!

5. “I really don’t understand how you can be worth $50K more than me, I do all your work – and deserve more money” – Bosses just love to hear they are overpaid, don’t do anything, and you can do their job – NOT!

6. “I saved the company $1 million in reducing recruiting fees, by implementing a social media strategy successfully, I should at least get a fraction of those savings” – Why, yes you should – if you were in sales, but you’re in HR, and this was part of your job description. Sorry for the wake up call – all employees aren’t treated equally – put on a helmet.

7. “I know times are tough, so I was thinking instead of more money you could give me an extra weeks vacation or pay for my health insurance or something else like that.” – Okay, Einstein, stop thinking – it’s all money. Vacation, health insurance, paid parking, lunch money – it all hits the bottom line on the income statement. You just showed how expendable you really are.

I’ve learned over the years, through trial and error, okay, mostly error, that many, if not all, of the above statements, just don’t seem to have the impact that I was hoping for with my supervisor.  I have seen others, who I will not name, who performed well, gave it their all, and were dedicated to doing their best for themselves, their co-workers and the company, and showed a little patience who actually did very well in both the raise and promotion category.

Supervisors are as uncomfortable as you are to have the compensation conversation mainly, because if you are as good as you profess to be then they really do want to give you more but probably can’t due to the budget, the economy, they like your co-worker even more, etc. The reality is you have to follow what Yoda would say – Patience my young Padawan…

The LinkedIn Invite That Got Me to Click!

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The recruiter in me is constantly trying to figure out the best subject line for emails and Inmails to get a response. At the end of the day, I need people to click to open so I can potentially recruit them. That’s how we become successful in recruiting, getting people interested!

My #1 go-to subject line for years has simply been my last name “Sackett”. Just that one word in the subject gets more click-throughs than anything else I’ve used. Now my friends Stacy Zapar and Angle Verros will both kill me if I don’t mention that the real #1 click-through subject line is really anything personal to the person you are sending it to!

For me, being a huge Michigan State Spartans fan, if you sent me an Inmail or email that said, “Go Green” I would definitely open that message! It’s specifically personal to me and I know you had to take a few seconds to understand me as a person.

This Lady Got Me!

Here’s the LinkedIn Invite that got me to accept:

Brilliant LinkedIn Invite

So, I’m not making fun of Yvonne! I’m admiring her marketing brilliance!

I only accept about 40% of my LinkedIn invitations because, like you, I get so many that are just spam and/or sales outreach for things I do not want or need. The moment you accept comes some cheesy sales pitch and you end up hating yourself for accepting! So, I’m pretty picky. This one got me!

Right away I was leary. “Private Coach” – no thanks! “Business Owners” – Ugh, sales pitch coming…but Yvonne did something special. She personalized it, or at least it felt personal to me! “I’ve decided not to send you the generic LI invite…” And then the magic, “Fingers crossed”!

FINGERS CROSSED!

I got duped by a generic mass invite message, by a person saying “THIS ISN’T GENERIC” and then saying “Fingers Crossed”! My mind couldn’t comprehend that this wasn’t an actual personal message. It seemed so personal and yet was not personal at all once you really dig into it.

I was the idiot. The moment after accepting came the auto-response cheesy sales pitch! Ugh! Damn you, Yvonne (if that’s even your name!) you go me!

I actually was super impressed and told her, right after removing the connection! Give credit where credit is due. She got me and I had to give her a hat tip. It’s pretty rare that I find a truly magical wording that can get someone to click, and I think she found it. And I think we all should steal it because it’s actually marvelous in its simplicity!

G*d Damn, fingers crossed got me. I feel like such an amateur right now!

7 Words That Turn Candidates Off!

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Communication is a tricky thing. It’s so easy to turn off another party by simply using just one wrong word, especially when you’re trying to build a relationship with a candidate you potentially want to hire.

I think there are some words and phrases that have a high probability of turning off a candidate to want to come work for your organization. I speak to students a few times a year about interviewing and I tell them something similar, which is what you say can automatically make a hiring manager not want to hire you!

Think about being an interview and the candidate starts to tell you why they’re no longer working for ACME Inc. “Oh, you know it was just a ‘misunderstanding’, I can explain…”

“Misunderstanding” is a killer word to use while interviewing! It wasn’t a misunderstanding! You got fired! The ‘misunderstanding’ is you not understanding the crap you were doing was wrong! 

So, what are the 7 Deadly Words you should never use as a recruiter? Don’t use these:

-“Layoff” – It doesn’t matter how you use it. Even, ‘we’ve never had a layoff!’ “Layoff” isn’t a positive word to someone looking to come to work for you, so why would you even add it to the conversation!

-“Might” – Great candidates want black and white, not gray. “Might” is gray. Well, we might be adding that tech but I don’t know. Instead, use “I’m not sure, let me check for you because I want to get you the truth.  Add

-“Maybe” – See above.

-“Unstable” – You know what’s unstable? Nothing good, that’s what! If something isn’t good, don’t hide behind a word that makes people guess how bad it might be, because they’ll usually assume it’s worse than it really is!

-“Legally” – “Legally” is never followed by something positive! “Legally, we would love to give you a $25K sign-on bonus, but…” It’s always followed by something that makes you uncomfortable. When trying to get someone interested in your organization and job, don’t add “Legally” to the conversation!

-“Temporarily” – This is another unsettling word for candidates. “Temporarily” we’ll have to have you work out of the Nashville office, but no worries, you’ll be Austin soon enough! Um, no.

-“Fluid” – Well, that’s a great question, right now it’s a fluid situation, we’re hoping that hiring you will help clarify it! Well, isn’t that comforting… Add: “Up in the air” to this category!

We use many of these words because we don’t want to tell the candidate the truth. We think telling them exactly what’s wrong with our organization, the position, our culture, will drive them away. So, we wordsmith them to death!

The reality is most candidates will actually love the honesty and tend to believe they can be the ones to come in and make it better. We all want to be the knight on the white horse. Candidates are no different. Tell them the truth and you’ll end up with better hires and higher retention!

Adjust Your Recruitment Packaging!

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I talk to a lot of TA leaders and pros who tend to get stuck when it comes to their employer branding and messaging. They want to be transparent and tell candidates exactly who they are and what these candidates should prepare for. The problem being, they believe if they are transparent then candidates will not want to apply or join their company.

The problem with this type of thinking is every single employee, and every candidate for that matter will look at your company and your jobs through different lenses. Take your most loyal employee of all time (Timmy), the person who loves working for your brand more than anyone. What they believe is their truth. Our hope and dream is everyone sees the world, and our company, the exact same way!

Now, take the employee who is the exact opposite end of the spectrum as Timmy! This employee hates you, the company, their job. They are a walking work cancer. The only question you really have about this employee is can we fire them faster than they might be able to quit.

The reality is, your brand and your jobs are truly no different to these two employees, yet they see it as completely different.

When it comes to your employer brand there are some key things you should not adjust for:

  1. This is who we are.
  2. This is what we stand for.
  3. This is what we do.

The rest is just packaging!

Now, I’m not saying you should put out a video that shows daily ice cream socials and free Tesla’s. That would be lying. But if your packaging of your jobs and your company aligns more with how Timmy sees your brand, that’s the packaging. This world is real for at least one person at your company. It’s not a lie, it’s one employee’s truth.

You can change your packaging constantly. By location, by job, by month, etc. The core of your brand doesn’t change. This is who we are, and what we stand for, and what we do. You might even add to this with some this is what we will do for you or help you become. As long as that’s your core and you can deliver on it.

Each of us works for a brand and a job that can sometimes suck and sometimes be amazing, but mostly is a job that we like fine enough, but not as much as a puppy giving you a kiss, or your child running to you after you’ve been gone on a trip. And that’s okay!

So many of us are struggling to get people to apply to our jobs and come work for us right now, and the truth is, we need to step up our marketing game! We need to make our stuff more attractive! More desirable! We need to adjust our packaging. You’re trying to sell high-end jobs with generic branding, and you’re getting generic results.

Don’t Mistake Credentials for Intelligence!

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I was the first person in my family to graduate from college. I was the first person in my family to obtain a master’s degree. I continue to have the grammatical skills of a middle schooler!

My parents are “real” people and have “real” conversations. My family has reached high levels of what most people would call successful. My Mom and Dad didn’t go to college, but both I would consider being very intelligent. They “get it” at a very high level, but one of their biggest strengths was never assuming someone was smart or dumb based on a credential.

This fact allowed them, in their careers, to speak to anyone on an equal footing. The guy swinging a hammer, or the woman running the billion-dollar company, both started on the same level in my parent’s eyes. Both the hammer guy and female CEO have great knowledge, although most likely different knowledge, to share and learn from. Depending upon the specific time, each brought high value to the interaction that was being had.

I get told all the time, “oh, you are just like your mother”, and I see why people make that comparison. I also believe I’m very much like my father, in that both of my parents feel very comfortable fitting into almost any situation. Because they don’t measure a person’s value based on their credentials or the size of the bank account, but on the value, that person brings overall to the interaction that they are having in that exact moment.

At the same time, I’m very pro-credential!

I married a woman who has her master’s degree. My oldest son, at 24, already has his master’s degree, my middle son has his bachelor’s and I’m sure eventually something beyond that, and my youngest son will attend university very soon. So, if credentials don’t equate to intelligence, why did I push my own children to obtain said credentials?

Just because a credential doesn’t equate to intelligence, doesn’t mean that most people don’t make this mistake as a first impression! Also, we are still in a society that overvalues a credential for the most part when it comes to getting jobs and promotions. So, you set your kids up the best you can with the hope this will assist them in being successful.

The real challenge is to get them to understand that just because you are educated, doesn’t mean you’re smart! To have that super valuable skill my parents have! That I hope I have some of! To truly value those around you without the credential that many times have so much more to offer you than you have to offer them.

I believe the best leaders in the world have this skill. The ability to look at each individual and know they probably possess all kinds of strengths that I don’t have, regardless of pay grade or formal education, and to treat them accordingly. It seems like an easy concept, but every day I see examples of highly credentialed people looking down on those less credentialed than themselves.

It goes both ways, we all judge…

I also understand that this type of judgment goes both ways. I have many friends and family who are blue-collar and tend to think less of those who are credentialed for the simple fact they view these people as less hardworking. Sure, they might not get dirty and sweat on a daily basis, but it doesn’t mean they don’t work their butts off.

Covey has the classic line, “Seek first to understand”. You swing a hammer, I try to sell the project that allows you to swing a hammer. Without each of us, business does not happen. One is not more important than the other, and both are keenly needed for success. If more of us understand this very simple concept, the world would be a much more civil place to live in.