Category Archives: Recruiting

T3 – GlideHR

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This week on T3 I take a look at a niche piece of HR and Talent Acquisition software from GlideHR.  GlideHR helps you do the one thing that 99% of us suck at really bad, make better Job Descriptions!  You and I both know this is such a huge weakness in our HR and TA shops.  Glide’s program makes this process really easy, and really fast.

What usually happens is a hiring manager comes to you and says they need to add someone to their team, or they are losing someone.  If you haven’t hired for that position in a while, let’s say even a year, you pull out the last job description.  Chances are ‘that’ job description you pull out was probably written ten years prior or just stolen from some other company that had a similar posting. Welcome to real HR kids.

You want your hiring manager to ‘revamp’ the JD.  They start to work on it, don’t have the time or the patience, and tell you, “what you send me is great”.  A week or so later you start filling their inbox with candidates and they say, “these all suck, none of them fit the job I have”, to which you say, “they all fit the JD!”

Sound familiar?  Don’t get depressed, almost everyone does it the same way, or they use some dated program that spits out the most boring, worthless JD known to mankind. Take your pick.

GlideHR is an online system that let’s your hiring managers give the information that is needed in about 20 minutes of answering a series of questions, which is then sent to the Glide team who puts together awesome JDs based on your brand, the department, etc. All in about 48 hours. I can’t tell you how many weeks I’ve waited, sometimes, to get a JD back from a manager so we could start sourcing!

5 Things I really like about GlideHR

1. They solve a real problem that the majority of working HR and TA pros actually have. Bad Job Descriptions and almost no creative ability to make the sound like jobs people would actually want.

2. A mechanism and process that helps hiring managers provide the information that is needed, quickly, and doesn’t force them to write the entire thing.

3. Cultural focused job descriptions. You generic JDs aren’t getting anyone to apply. Also, your generic employment brand is getting anyone excited, either. But, what about the culture for that department?  That leader? Glide helps align the JD to that level of your culture specifically.

4. Glide virtually eliminates your need for ‘launch meetings’ with hiring managers every time they have an opening. So, your efficiency as a department increases and you move faster.

5. In the grand scheme of things, it’s really inexpensive!  Also, this is a tool that can be used by any sized shop. Small, Medium and Enterprise all get the same value. That’s rare in a technology.

GlideHR won’t change your HR or TA life, but it will definitely make it easier. Also, the perception from the organization and hiring managers will be that HR is finally doing something, because this is something everyone sees and reads.  Don’t underestimate this.  Small changes can make a huge difference in how the organization views your function and better, faster, more creative JDs can do this.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Talent Acquisition’s 2032 Nightmare

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According to a recent USA Today article the U.S. birthrate is in sharp decline and is at its lowest levels in the past 25 years.   Here’s probably a few facts you don’t know:

– Projected 2013 birthrate in the U.S. is estimated to be 1.86

– Birthrate needed to maintain a population over a 20 year period is 2.1

Why should this concern you?

There are a number of reasons and one might be that you need as many young people as old for the simple fact of having enough young people to take care of your older population.  If you turn that equation upside down (Taiwan 1.1 or Portugal 1.3) you have a society full of older people and not enough young people to fill the jobs needed to keep running your society.

The U.S. has 5 Million jobs left unfilled because of lack of skilled employees, today. Imagine if you now have millions of less workers to even choose from, and, by the way, skilled workers aren’t coming from other countries because their societies are growing and need them.  That is what our country’s employment picture will look like in 2032.  This will be a HR/Recruiting nightmare for those young HR/Talent Pros starting out their careers in the next 10 to 15 years.

Being the Futurist that I am, I’ve already provided a solution to this problem back in 2011 over at Fistful of Talent. Should You Encourage Your Employees To Have Babies, check it out. Basically my advice remains the same, as U.S. employers we need to create a positive, encouraging environment for our employees, with family-friendly policies that make our employees feel like starting a family is a good thing, and that if they do start a family their job and ability to get a promotion won’t be compromised.  This is not the case as many U.S. employers right now, for both men and women in the workforce.

As HR Pros and organizations we tend to think this isn’t our issue.  It will take care of itself, but as we look at countries with low birthrates, the issue doesn’t take care of itself and those countries have a worker crisis going on right now.   We need to change our ways right now.  We need to be family friendly employers. We need to, as HR Pros, be concerned and find solutions for our employees around daycare, flexible schedules and other practices that will help our employees with families.   I know it sounds a bit the-sky-is-fallingish, but the numbers don’t lie we are headed for some of the hardest hiring this country has ever seen.

One solution I’ve thought of, that I didn’t bring up in 2011, is baby sign-on bonuses!  We do it for college students. I think we start doing for babies of our best employees.  I mean if parents can arrange their kids marriage, what stops us from arranging their first job?  Nothing! That’s what.  Imagine how happy your employees would be to cash a $20,000 check to help with baby expenses for the simple task of forcing their kid to come to work with your company upon college graduation.  It seems so simple! I’m not quite sure why no one has started this yet…

You Wouldn’t Even Hire Your Own Mom

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I had a conversation recently with a friend about how hard it is to work and be a Mom.  Just to be a clear, I’m not a Mom.  I hire Moms. In fact I love hiring Moms, they work their asses off.

I know this because I was raised by a single mother.

I remember my Mom having to pick where we would go buy our groceries based on how long it had been since she bounced a check at that store. I remember her handing me items off the belt to return because they wouldn’t take her check and we only had enough cash for a few items. I remember pouring water into my bowl of generic Fruit Loops because we didn’t have enough money to buy milk that week.

My Mom started her own business, paid her own mortgage and raised two kids. It wasn’t perfect, but we made it. Those experiences shape a kid for life. It makes you appreciate what you have, when you know you can live with much less.  My Mom got hugely successful after I got out of college and my kids only know her as the grandma that has so much.  I can’t even describe to them the struggle, they have no concept.

I have zero tolerance for hiring managers who don’t want to hire moms because they might have to stay home with a sick kid, or they might want to take an early lunch to catch fifteen minutes of fourth grade play at school during the day.  Both men and women, hiring managers, have told me they don’t like to hire moms.  This doesn’t sit well with me.

The Moms I hire are some of the strongest employees I have.  They come to work, which for many is a refuge of quiet and clean, and do work that is usually less hard than the other jobs they still have to perform that day and night.  They rarely complain, and usually are much better to put issues into perspective and not freak out.

When I look at my own ‘tough’ days I try and remember that most of my day is done, while theres won’t be until their head hits the pillow. Old people and Moms are the most disrespected of the working class.  They are the most underutilized workers of our generation.  A woman takes a few years off to raise a kid and somehow she’s now worthless and has no skills.

I don’t even want to write this post because I feel like I’m giving away a recipe to a secret sauce.  All these national recruiting companies are hiring the youngest, prettiest college grads they can find to work for them, and they mostly fail in the recruiting industry. Moms find this industry rather easy as comparable to what they are use to doing.

The recruiting secret sauce, main ingredient = moms.

T3 – Honeit

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week on T3 I’m taking a look at the digital interview platform Honeit (pronounced “Hone It”, as in hone your skills).  Honeit comes at the interview process from a bit of a different angle.  There is a segment of HR Technology that is originally started not to help companies, but for helping job seekers.  If you think about where we’ve been the last ten years, job seekers needed help and a bunch of well intentioned people had great technology ideas to help those folks.

Honeit comes at the interview a bit from that angle.  How can we help job seekers share their skills with employers, but what does “top talent” want and expect from top companies.  Many of assume that top talent wants to interview digitally on their own time, when it is convenient for them. 90% of the digital interview space is designed around this concept. Post a job with a digital interview/screen link, and people will click through and ‘tape’ their responses to your screening questions.  Honeit feels, and I tend to agree, top talent wants live interaction with a real person from your company.

The Honeit interview platform is designed whereas the candidate and the organization have access to their taped, live interview and can have outside professionals give them feedback on how they feel the candidate can interview better, differently, etc. The company can send the interview on to hiring managers, other recruiters, save it for later, etc.  The candidate can use ‘their’ interview to get better at interviewing, and get real feedback from real talent acquisition pros.  Plus, job seekers get an unique URL to use to help share and promote themselves based on their results.

5 Things I Really Like About Honeit: 

1. Easy to use dashboard and a clean UI gets you up and running in minutes.  There isn’t some big implementation to get this off the ground and running.

2. Build interview scripts and questions for hiring managers to use, and the system basically shows you if they’re using it or not because it’s tied to the taped answers of the live interview.  The system time stamps each question and answer during the interview so you can automatically jump to specific Q and A’s, and also share specific Q and A’s without having to share the entire interview.

3. Some HR and TA pros will hate this, but I love that a job seeker can decide to buy up services in Honeit to get themselves better at interviewing, and spend time, live, with a real person, in a real company, who is working in Talent Acquisition. Plus, the job seeker can get ‘verified’ by these individuals on skills, and use that to help promote themselves to other companies.

4. The live versus taped screen I’m sure is up for debate. You’ll get more volume with taped screens.  I have a feeling the better the talent, the more personal touch they want. This feeling is based on twenty years of pimping great talent.

5. We all suck at interviewing, most of our hiring managers suck worse. Honeit really gives you a quality control mechanism to help get your hiring managers better, by allowing you to actually hear both sides of a real, live interview. This tool can give you invaluable coaching material.

Honeit is fairly new, and still working on perfecting what they have.  That’s a benefit for you, because new companies tend to be inexpensive companies and want to work with you more and give you more one on one attention.  We have a client we are going to test Honeit out with, and I’ll follow up and let you know how our test works out.

Stop Hiring Generics

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I know, I know, you only hire ‘top talent’.  The problem is you don’t have a top talent brand. You have a generic brand.  So, while you keep telling yourself you hire top talent, you don’t. You hire generics.

That’s okay, generics are just like top brands, right?  I’ve tried generic drugs and name brand drugs and I have to be honest, I didn’t see (err, feel) a difference.  So, based on my formal study of generics, you have nothing to worry about! Yay!

Generics suck. You know it, and I know it.

You are hiring generics.  Most organizations are hiring generics.

Here’s how you can tell.  Ask yourself why you hired one of your recent hires.  If it was because they had the skill to do the job, and a really nice personality, didn’t smell funny, you hired a generic.  If you hired them because they can do the job and  you can specifically say why they fit your culture, you hired a brand name!

Therein lies the problem, you have a generic employment brand.  It doesn’t have to be generic. You made it generic because it sounded safe and professional. Because it sounded like every other boring brand you have heard or seen. “Tim, you don’t get it, we aren’t Google or Tom’s”.  Thank G*d. No one really likes those crappy shoes and Google probably hires worse than you.

The question is, who are you? Really?

At my company, we’re grinders. We’re a little more blue collar, than white collar. We might swear in a meeting and no one will notice. We like kids and dogs and both are welcome to come visit the office, and no one will ever feel odd about that.  We like making money, and we love watching each other succeed.  We don’t get sick on Mondays or Fridays.  We like to try stuff. We probably hold on to bad clients longer than we should, but that’s because we get involved and relationships are hard to end.  Most of us like Michigan State, the ones that don’t get brutally harassed as much as possible.  We like to give everyone nicknames.

That’s not generic. That’s specific.  We don’t hire generic. We hire folks who fit our brand. The ones that get hired that don’t fit, get weeded out pretty quick.  Generics don’t fit well in with Brands.  There’s always something that just isn’t right. Strong brands build strong cultures. Generic brands build cultures where people don’t feel any connection.

Stop hiring generics.

Better Employee Relocation Design in 4 Easy Steps!

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I have to admit I’ve been one of those HR Pros who has had to design and develop relocation policies a few times in my career.  My philosophy on relocation has changed somewhat over the years. In my career, I’ve accepted positions 4 times in which I went through “professional” relocation for various HR positions in my career.  That fact has more impact on my philosophy of relocation than all other issues combined.

So, Fact #1 on getting a better relocation policy for your company: force those designing the policy to relocate, at least once.  If you haven’t relocated, you can’t design the policy, it’s that simple.

People who haven’t relocated to another state for a job have no idea what impact it has on your life.  It’s not the same as moving to a new house in another part of the city you live in.  For the most part, if you have a significant other and some kids thrown into the mix, it’s probably one of the most stressful events you’ll go through in life.  You get hired, Yeah!  You now have to go show up at the new job, without family, belongings, etc. You’re trying out the new position, culture, etc., all the while your spouse is home trying to run life, now without 50% of her support resources. That person, you, is now living in a hotel or furnished the apartment, eating out each meal, sitting around doing nothing, etc. You’ll only understand if you’ve been through this!

You need to find a new house, but not until the old house is sold, find the right schools, etc., etc.  Oh, and, by the way, you probably have some HR administrator going over your relocation expense reports like they’re a Zapruder Film. Oh, I’m sorry Mr. Sackett, you seem to have spent $1.32 too much on parking at the airport last week. Really!? I haven’t seen my wife and kids for two straight weeks, and we’re talking about $1.32?  DON’T UNDERESTIMATE FACT #1.

I know the talk, lately, about relocation, has been about how difficult it is to get people to relocate because of falling housing values.  Workforce Management’s article Recruiters Get Creative with Relocation in Sluggish Housing Market by Leah Shepherd speaks specifically to this dilemma. Clearly, it’s more expensive to get people to relocate, but I will argue that it isn’t more difficult.  HR folks are classic in confusing expensive and more difficult – finance people don’t have this same issue.  It’s not more difficult to get some to relocate, it’s just more expensive.

Here is where Fact #2 comes in: Never allow your Hiring Managers to get involved with Relocation.

Believe me, they will want to. It’s interesting how people who already work for a company tend to view relocation dollars spent, like the person receiving the relocation is getting a huge bonus!  All of sudden your hiring manager believes they are personally responsible for every penny that is spent.  They aren’t, and you the HR Pro understand this, and that’s why we keep our hiring managers out of the picture.  We need them to have a great first impression of the new person, so take the money out of the picture so they can focus on the fit and skills.

HR/Recruiting Pros are in the business of increasing talent of their organizations, and this fact has to be paramount when discussing the finances of corporate relocation.  This brings us to Fact #3 on how to make your relocation policy better: don’t budget relocation as a single annual amount, budget relocation by the percent of hires you anticipate in having to relocate.

Look, it’s way too easy for finance and executives to look at the HR budget and say, “Wow, $1.5M in relocation budgeted for 2010? You need to cut that by $500K.”  Great, I’ll do that, but tell me which people we won’t be hiring?

Recruiting Pros need to come to the table with market data supporting why relocation is necessary and at which roles and levels.  Cutting relocation isn’t a question about saving money; it’s a question about which talent is less important to the company, because that’s the real cost.  Also, budgeting by hires forces departments and divisions to answer to their talent management strategies, instead of throwing it on HR’s back. Hey, it’s August, and we’ve already spent our Relocation budget for the whole company!  No, Mr. Hiring Manager, it’s August, and we’ve spent your department’s relocation budget. You better talk to Mrs. CEO and tell her why you couldn’t manage your budget.

And lastly, Fact #4 – Don’t come to a Relocation Gunfight with a knife.  Know what the person brings to the table and be able to show the alternatives to hiring that person, but either way show what the impact will be to the organization no matter what decision is made.

T3 – HarQen

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week on T3 I had the chance to demo two recruiting efficiency tools by Harqen.  Harqen has both their flagship product, Voice Advantage, which is a digital interview platform for both voice and video (Yes, I asked them to change the name!), and their newest product called Hot Sheet that I’m really excited about.

First, Harqen does things a bit differently than most Recruiting technology companies.  They have a great leadership team that has been in the talent acquisition game for a long time, so before you can demo, you have to have some business outcomes conversations.  The last thing they want to do is waste your time, and their time, if their products aren’t really what you need.  This is a must, because while we all want the new, cool tech to help us out, so many of us are just not ready for this change from a business processing state.

Harqen’s Voice Advantage is like many of the digital interview platforms that are out there, with the advantage that they don’t just assume you only want video. They also offer a voice/phone screen option, which is still the standard in many industries and professions. The platform is also mobile optimized and allows you do taped live interviews as well. Clean dashboard and UI, it’s simple and easy to use.

Harqen’s Hot Sheet is a real game changer. The one thing none of us in Recruiting and Talent Acquisition do well, is mine our own internal databases. You put a candidate in there two years ago and haven’t touched them since. You interviewed a gal last year, she was second choice by a hair, but you’ve never reached back out.  Hot Sheet is a process that Harqen takes your internal candidate data and reaches back out to your database. These potential candidates then can respond via the interview platform and your recruiters have interested potential candidates ready to go when they come in the next day.  One of the best parts of Hot Sheet, is you only pay for the candidates that actually show interest!

5 Things I really liked about Harqen:

1. One of the best management teams in the planet selling recruiting technology.  These people have actually recruited and know the pain recruiters feel, which shows up in the products they’ve created. They listen to you, and even if you don’t end up working with them, they’ll give you great advice on what you should be doing.

2. The key to their Hot Sheet product is the Harqen team putting some great marketing touches and creating a campaign when reaching out to your internal database. This isn’t just a mass email campaign, this is a recruitment marketing campaign to re-engage one of the most valuable resources you have in your shop.

3. You only send the people you want Harqen to go after with Hot Sheet, so it’s not some spammy program killing your database. You use as much, or as little as you want.  You can also shut it off at any point. Since you only pay for those that respond, this is one of the economical pieces of recruiting technology on the market.

 4. Harqen’s VoiceAdvantage digital interview product is one of the more flexible interview tools on the market. Video, audio, screen, live, etc. But you can also use for performance management, onboarding, etc. Harqen’s team is smart enough to show you how to fully integrate and utilize the tech for other things than just interviewing.

5.  I can’t say it enough, when you work with Harqen, you aren’t just buying recruitment technology, you’re buying Recruitment Consulting at no additional cost. Others will tell you they do this, but it’s only to make the sale. Harqen does this, at certain points, to talk you out of the sale, so they don’t have to work with bad companies that won’t utilize their products in a way they actually work! This is a rarity in the industry.

Check them out. The Hot Sheet is something that almost any shop should be using. It’s something my own shop will begin using soon, and I’ll update everyone on how it is working.  It’s just too good of an idea not to do, and a very inexpensive cost.

HR So Fast You’ll Freak

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Have you guys tried Jimmy John’s Gourmet Sandwiches (err, subs)?  My family loves Jimmy Johns! Way too much of my annual income goes to this company!

Little known fact, I was once offered the head HR position at Jimmy Johns.  Back in 2007 I was working for Applebee’s and we were bought out by IHOP (International House of Pancakes) – which was much smaller, but it was a recession and Applebee’s stock was down and the IHOP folks were sitting on a pile of cash, and the rest is just good old American capitalism.

The uncertainty of a takeover had me open to new opportunities, and a headhunter called me about Jimmy Johns.  I was familiar with them, plus it was the top HR spot.  The founder of Jimmy Johns was no longer in the picture, he groomed at young man, James North, to take over the company (read his story in the link, it’s fascinating). The ‘kid’ was like 28-29 when I went to interview. He was running around the place, full of energy, looking to change the world one freaking fast sub at a time.

The total interview lasted about 30 minutes.  He threw me the keys to his Cadillac Escalade and told me to go find a house.  Head of HR position, thirty minutes, go find a house. I had five hours before my flight left.  I drove around Champaign, IL thinking it wasn’t East Lansing. James scared me, because he wasn’t like the big company operations leaders I had at Applebee’s.  I turned the position down, to the chagrin of my sons.

Fast forward to two weeks ago. By social media chance I get connected with the head of HR for Jimmy Johns, Amber Rhoton. I had to share my story! I mean what HR pro gets keys thrown to them of a Cadillac and is told to find a house! It’s a brilliant story, part of her organization.  She loved it, and confirmed James is still running the show, and the company is exponentially larger and more successful than it was in 2007.

Amber had the guts I didn’t have.  We (my ragtag group of brothers and sisters in the HR thought leadership space) tell HR people to have courage all the time.  I didn’t.  I thought I did.  But when push came to shove to prove it, I went back to the nice cushy well developed HR department at the largest casual dining company in the world.   James had the vision I couldn’t see.  Operations so tight that you can barely pay for your food when some kids is telling your sub is ready.

Building something from scratch and taking it to the next level is not easy, and it’s not safe.  A position like that might not be for you. It takes a level of courage many people don’t have.  It’s much easier to keep something on top, than to get it on top (people on top don’t believe this, but it’s true). Being number one has built in advantages, you don’t get chasing number one.

I envy HR pros like Amber, and operators like James.  Those are the people you want to learn from. The knowledge level is higher for those who made the journey versus those who arrived at something already on top.  We listen too much to those on top that did nothing but show up to an organization that was on top.  I like the grinders. I like HR so fast, you’ll freak!

 

 

T3 – Talemetry

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week on T3 I reviewed the recruitment marketing and automation software Talemetry. Talemetry works with your ats & includes CRM, job posting, talent networks, employee referrals, mobile automation, career site landing pages, etc.  Basically, they do everything your ATS doesn’t do, but you wished it did!

Talemetry works with your applicant tracking system enabling you to reach candidates quickly using all recruitment marketing and sourcing channels and activities on a single powerful technology platform. Improve candidate experiences, optimize recruiter efficiency, control costs, and measure what works.   Ultimately, they are delivering a full suite of products to help you manage the candidate relationship like you want to, but never were able to.

Talemetry, like many of the major recruitment CRM and recruitment marketing automation tools are for enterprise level type talent acquisition shops. Basically, if you have 2,000 employees and above, this is a product that can transform how you recruit for your organization.

5 Things I really liked about Talemetry

1.  Perfect tool for Talent Acquisition leaders who are managing multiple locations that are using multiple ATSs and you are struggling to get all this data under one roof.  The depth of analytics within Talemetry allows you to really optimize your recruitment operations.

2. Two integration with your ATS.  Talemetry isn’t just pulling information out of your ATS, it also is putting information back in.  For those using Oracle and Taleo, this is important. The last thing you want, using an enterprise level ATS, is using a recruitment marketing tool that is just a work-around.

3. Talemetry helps your team source on a number of levels socially, job boards, etc., but also leverages your own internal ATS database to source as well.  The most underutilized sourcing tool we all have is our own database, and Talemetry doesn’t allow you to forget this!

4. Recruitment performance metrics. You don’t expect this from a recruitment marketing/automation type of software, but Talemetry delivers great individual Recruiter metrics.  Another powerful tool for leaders managing multiple locations and recruiting team spread all over.

5. Auto broadcasting your jobs out is expected.  Auto broadcasting your jobs out based on rules, like title, location, etc. is pretty cool.  Talemetry allows you to build in specific rules of what and where you broadcast your jobs out to.

CRM recruitment marketing automation type softwares, like Talemetry, are the future of talent acquisition.  Everyone has an ATS, the organizations using advance recruitment marketing tools are going to win the war for talent in the future.

Talemetry is definitely worth checking out especially if you already an Oracle/Peoplesoft and Taleo ATS users, which is a sweet spot for them.  But, they can integrate with any ATS, really, so don’t hold up if you aren’t using one of those.

 

Married with Children Campus Recruiting

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I wonder what would happen if we recruited married with children types, like we recruit kids on college campuses?

It’s a bit upside down, don’t you think?

We have separate recruiting teams, and strategies and little uniforms our recruiting teams wear at the booth on campus. We throw pizza and beer parties at the local campus watering holes to try and entice students to want to come to our companies.

Never once, after college, have I been asked to come have free pizza and beer by a company.  I mean, I don’t know if I would take that, but I would definitely take a free babysitter and free movie with my wife.  Even if it meant I would have to listen to some recruiter tell me how great ABC, Inc. was to work for and their great childcare benefits. Throw in popcorn and drinks, and I might just sign up on the spot!

But that doesn’t happen.

You see, experienced professionals don’t want or need that kind of pampering. Only college age kids want that. Why would over tired, over worked adults want something for free?

We go to campus to find kids who have extremely hard to find skills, and pay for their last two or three years of college in exchange for them coming to work for you for the same length of time.  Would you ever offer to pay for a candidates kid’s college education if they came to work for you, in the same skill capacity?

This isn’t a college recruiting vs. experienced recruiting issue.  This is a and-and issue. We need both college recruiting and we need better recruiting of experienced professionals.  Unfortunately, while college recruiting as evolved over time, how we recruit our experienced candidates has virtually stayed the same.  We post jobs. We ask for referrals. We hold job fairs, that no person currently working in their right mind would attend. We bang on resume databases.

I wonder how your recruiting, of experienced workers, would change if you spent the amount you spend on campus, on recruiting at the neighborhoods around the locations you recruit for now? Some of you will claim that you spend more money recruiting experienced workers, but most of those costs are wrapped in headhunting costs to agencies.

Imagine showing up and putting your booth outside the big Friday Night Lights local football game.  I know in my community we get 5-7,000 people coming out to those games. That’s a heck of a lot more than you will see coming through a career fair. How about outside the college football stadium!? Ten times the that amount will be milling around.

Married with Children recruiting events could work.  The campus isn’t as defined, but standing out front the Home Depot on a Saturday, next to girls selling cookies, might just work.