Category Archives: Selection

Why Changing How You Recruit Is Really, Really Hard

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Very quickly we are entering candidate driven markets in almost all segments of job categories, in almost all segments of the country.  Obviously, a better economy and increasing retirements from Boomers play a major role in this.  This is causing most companies to recruit differently than they have in a number of years.  I’m hearing the pain from corporate talent acquisition pros daily.  All over the country recruiters are having to actually recruit for the first time in a long time!

Getting recruiters to recruit is really hard.

Let that sink in for a moment.  Getting recruiters to recruit is really hard, when they haven’t really had to recruit for 10 years.

This will take change and here’s a glimpse of what most Talent Acquisition executives are facing right now:

1. We can’t get talent, we need to start doing this differently (Big Change, Uncomfortable).

2. Those who will have to change (Recruiters) immediately voice their displeasure, at a minimum. “Wait! What! You’re going to start measuring our activity!? Oh! You don’t trust us!”

3. Those who will get the benefit of change (Hiring Managers) sit quietly and watch, partially disbelieving anything will really change. Welcome to organizations.

That’s why changing how you recruit is really hard.  Those who have to do the recruiting don’t want change and are letting you know about it.  Those who need you to change don’t believe you can do it, and want you to prove it.    Neither side, seems to be on your side.

Changing how you actually recruit is very easy.  Getting people to change how they actually recruit is really, really hard.

 

The 1 Reason You Can’t Find Talent Right Now

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There’s one big reason you can’t find talent right now.  Here it is:

Simple economics plays a huge role in your ability to hire well.  We all like to think we are super star rock star talent acquisition pros, but the reality is we are mostly just pawns in economic cycles.  Sure you can have a great employment brand, and have great recruiting tools, and even have the most talented recruiters money can buy.  But rarely can’t you beat simple supply and demand.

Want to know why you’re struggling to hire right now?  There aren’t enough candidates for the jobs you need to fill.  It’s really quite simple.

We have an extended recession where almost all employee development and employee growth programs got cut to the bone.  No apprenticeships. No internships.  Old people held onto their jobs because of  the recession, while younger people went and found other ways to make ends meet.  The stock market that was in the tank during the recession came back bigger than ever.  The old people now want to retire, and they are in bulk!

Now you want to hire because business is back!  You have new positions to add. You have old employees leaving you with all of that knowledge, and you haven’t seriously tried to grow an employee in a decade.

It took you 10 years to get to this point.  It’s going to take you more than increased job board ads and new ATS to get you out of this.  Here are few tips to get you through a Candidate Driven Marketplace:

1. Start growing your own now. No, it’s not a short term solution. But you must realize your problem is both short and long.

2. Get comfortable with stealing talent from your competitors and anyone else. Also, they’ll be stealing from you.  Welcome to the show.

3. Upgrade your recruiting staff, yesterday.  Yeah, I like Bonnie to, but she can’t really recruit.

4. You have to get your organization to understand your reality.  Like Hillary said, “It takes a village”.

5. Learn the concept “Total Talent” and get comfortable with it.  The rest of the world already has.  The U.S. is a decade behind.  Total talent is the concept that an organization has many avenues of talent: direct employees, consultants, contract employees, temporary employees, part time, job share, etc. No longer should you even want just ‘direct’ employees.  Smart talent acquisition strategy incorporates all levels of talent, not just one.  Unless your name is Bonnie.

Why Your Employment Brand Really Matters

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There’s really only one reason that you should have any concern over your employment brand and it’s this:

Job at Great Brand = High Self-esteem

Stop for one minute and don’t think like a marketer, but like a normal person. Why does a normal person want to go to work for a great brand? Why would you?

Let me put it another way.  Why do you buy and wear brand name clothing?  It’s not because it’s, necessarily, better made than any other brand.  It’s because it makes you feel good to wear that brand.  People look at you and see that you’re wearing that brand.  It gives you a boost to your self-esteem.

Now, think about the brands you love. For me, I love Nike.  Always have, since I was a kid.  I have a lot of Nike stuff in my life.  When I see someone that works at Nike, I get excited.  I want to know more about how they like it, what its like, etc.  I’ve applied to work at Nike early in my career, and got shot down.  I know working for Nike would have made me feel good about myself and the company I was working for.  I have a belief that others would have been ‘impressed’ I was working for Nike.  Whether if it was true or not, that was my perception.

The only true reason your employment brand is important is because of this.  People want to work an organization that is a boost to their self-esteem.  Even if your brand is neutral in doing that, it’s a negative.  They want to work for a brand ‘they’ feel others will be impressed by for a number of varied reasons: it’s cool (Google/Zappos), it’s important (Universities/Government/FBI), they do good stuff (Hospitals/Teachers), they make a ton of money (Berkshire Hathaway), they are innovative (hot new tech firms), they are professional (law firms/banking/professional services), etc.

Your employment brand, for some segment of your hiring population, needs to raise their self-esteem.  Find out what it is about you that does that, and you’ll have employment branding figured out.

HR Neutrality

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There has been a ton of press around Net Neutrality lately.  Net neutrality is the concept that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. Companies, like Comcast, stand to make a lot of money based on how federal regulators decide on how to treat net neutrality.  If regulators find in favor of ISPs they can start charging more for faster internet access, basically creating the haves and the have nots of the internet – or the ‘fast lane’ and the ‘slow lane’. 

It’s a basic concept.  Everyone should be treated equal. Big powerful companies and small powerless people.  Or should they?

First and foremost I’m a capitalist.  I like to pay more, and sit in better seats at sporting events.  I pay high taxes so I can live in a better neighborhood and police will actually come to my house when I call.  If I want my internet to come through a firehose instead of a garden hose, I’ll pay for it!

I get it though.  The American Dream is now a ‘dream’ more than ever for most people simply because they’ll never make it a reality.  We are a nation of haves, and have nots, but mostly of have nots.

The concept of neutrality is also something HR Pros take to heart.  We attempt to treat everyone equally.  In many ways this is good. Male/female, old/young, black/white, we have an obligation to treat our employees the same.  But we take it to far.

Net Neutrality doesn’t say some will get the internet, and some will not.  It says some will get the internet faster because they paid to have it faster.  Those who are upset over this issue are upset because they’ll be treated differently.  It’s the same reason HR Pros tend to try and treat all employees the same.  If I treat everyone the same, no one can complain they were treated differently.  Therein lies the problem, your best employees don’t want HR Neutrality!

Your best employees want to be treated differently.  They see Timmy slacking off and not pulling his weight, and they HATE you treat Timmy the same as you treat them.  They want to be treated differently than Timmy.  They want faster internet.  They feel they deserve it.  They feel they deserve to be treated better than you treat your average and below average employees.

So, this begs the question, why is HR Neutrality so prevalent in our industry?  Our leadership doesn’t like either.  Remember, your leaders are leaders because they were once your best employees.  They hate you treat everyone equally as well.  Our employees hate HR Neutrality.  Our leadership hates HR Neutrality.  Yet, we continue to profess HR Neutrality.   Is HR morally better than the rest of our organization?  Or, are we afraid that eliminating HR Neutrality will shine a bigger light upon our own shortcomings as a function?

Either way, I want the faster internet.

The Project Product Reviews: Lunch Balancer

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I get pimped weekly to review products/services/books/etc., and I actually do a bunch of reviews.  I have a couple of rules to do reviews:

1. Whatever it is you want me to review, I need full access.  You want me to review your recruiting tool, give me access to the system and let me play with it. You would be amazed at how many folks won’t allow this!  “Oh, you want to say great things about something I’ve never used?!”  Yeah, that doesn’t work.

2. Book reviews are tough, I just don’t have that much time to get through your boring book.  That being said, if you send me a copy I might try to get through the first chapter.  If you send me a link to an electronic version (i.e., pdf), I’ll never read one word of it.  I’ve bought one e-Book in my life, it was Laurie Ruettiman’s I Am HR, and she had to walk me through how to download it onto my iPhone.

3. If you want me to review a real product, like the one I’m doing below – Lunch Balancer, you have to actually send me the product!  Seems simple, you send me product, if I like it I’ll write about it.  I don’t like, I also might say something about it.  If you never send me the product, I’ll never say anything about it.

4. If a hundred dollar bill somehow slips into the product as you ship it too me, that never hurts your chances of getting reviewed.

On to the real Product Review –

Lunch Balancer 

Lunch Balancer contacted me about seeing if I would have interest in reviewing their product.  They offer “nutritionally-balanced portion-controlled meals”, high protein, low carb.  The design is that they’ll actually ship to your office a box that has five meals read to go for about $6-6.50 per meal, depending on which way you go.  They are targeting the health conscious desk jockey that is getting fat by sitting around all day, not moving enough and topping that off by having some sort of super-sized fast food meal at lunch. Basically, they were targeting me! 

The box they sent me looked almost identical to their picture on the website:

lunch balancer

 

 

 

 

 

 

 

 

 

My first impression was they sent a box of samples.  The next impression was this was all Hippie/Tree Hugger food, I was not going to like this!  Gluten free, organic, vegan, etc. were just a few of the titles I quickly scanned.  The box looked like a bunch of samples you picked up at a how to survive by eating tree bark convention. But they actually plan out the menu each day, and color code each item so you know which items go for which day.   Here’s what that looks like:

Lunch balancer 1

 

 

 

 

 

 

 

 

 

 

To be completely honest, I did the first two meals on two different days, let my staff kill the rest of the food after that.  Here’s my take.

Meal #1 – Turkey sticks, veggie chips, natural almonds and organic mango fruit snacks

Turkey sticks were like Slim Jims, but healthy, but tasted like Slim Jims.  I like Slim Jims, so the experiment to healthy eating was going great!  The 100% veggie chips, made mostly of peas, actually tasted like regular salted chips!  Heck, this was going to be easy!  I’m a little sketchy on almonds that are in a cookie, candy bar or have wasabi spices baked into them, but I have to say these were actually crunchy and tasted good.  The mango fruit snacks were also good.

When I first saw the amount I was going to eat, I thought no way is this going to fill me up, but it did!  Meal #1 done, and I was impressed.

Meal #2 – Protein Pretzels, natural almond butter, multi-grain crackers, roasted chickpeas and Chocolate Macaroons

The protein pretzels had a cinnamon sugar spice on them, and they were really good. The biggest hit was the natural almond butter and crackers. Since I never ate almond butter before I had no idea it was just peanut butter, but made with almonds!  I’m becoming a healthy eater!  The roasted chickpeas were crunchy and salty, and reminded me of the corn nuts you get at gas stations.  The chocolate macaroons, which I left until the end, because I knew those would be good, were absolutely awful! Yep, one miss, they tasted like little mud balls in my mouth.  Again, I was full after eating Meal #2.

I would definitely recommend Lunch Balancer to companies looking to give their employees a healthier option.  It’s fairly inexpensive, and better for you.  When you think about your time, gas and normal lunch expense. $6 per meal is pretty cheap.  Make it healthy on top of that, and it’s a win-win!

Check them out at www.lunchbalancer.com 

Lunch Balancer did not pay me for this review, but they did send me a free sample box to test their product.

 

4 Ways To Find Great Talent on Glassdoor

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The next biggest recruiting play is not LinkedIn, or CareerBuilder, or Monster.  It’s Glassdoor!  But you wouldn’t know that, because you still see them as a place where former employees and zombies go to bitch about your company and bad managers.  It’s not!

Kris Dunn and I are going to show you, in this month’s FOT webinar, how smart companies are leveraging Glassdoor in their recruiting practices to steal your talent, and it’s not the crappy talent you wish would leave!

Yep, Glassdoor is sponsoring this webinar.  Yep, Kris and I made sure they knew we don’t hold back punches!  That, in and of itself, is cool, because they know we speak the truth, and they aren’t afraid of the truth getting out (BTW – we have a lot of companies not willing to do FOT webinars because of this!).

Let’s face it. HR pros have a long history of being uncomfortable with sites like Glassdoor.com. After all, the only people that use Glassdoor.com and sites like it are disgruntled ex-employees that you fired, right?

Wrong. It was wrong 5 years ago, and it’s horribly wrong today. Rather than view these types of sites as a threat, smart HR and Recruiting pros are learning how to use the reputation/rating sites to manage their employment brand, connect with candidates and make better hires.

The days of the employment brand strategy with scripted photos, smiling faces (just the right amount of diversity!) and PDFs are over.

That’s why we’re going deep on reputation sites like Glassdoor in the July version of the FOT Webinar entitled,“How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor.”  Join Kris Dunn and Tim Sackett from Fistful of Talent at 2pm ET on Wednesday July 30th, and we’ll hit you with the following:

– How the the yelp-ification of America—the trend towards consumer-based reviews in almost every area of our economy—is changing the way employees and candidates think about job search and employer brands. It’s second nature for your employees to rate a restaurant, a book or a movie online. That means that employees of all types (not just the ones who want to complain) are more willing than ever to participate in your brand through user review.

– Why the explosion of social media and deep coverage of every aspect of our lives through video and photos is changing the willingness of smart companies to increase their transparency.  Every employee and candidate who interacts with your company is a potential reporter, and they expect you to share the good, bad and ugly about working with your firm openly and honestly. Old versions of employment brands won’t cut it—you”re going to have to give up some control to maximize your brand.

– We’ll cover the 5 Biggest Myths about company reputation sites like Glassdoor and tell you which ones are completely BS and which ones you actually perpetrate by not fully engaging on sites like Glassdoor. We’ll hit the usual suspects here: “The only comments are from the bad employees”  and “The salary data out there isn’t factual,” and tell you why things have changed. More importantly, we’ll cover how you actually may make the myths a reality by not fully engaging on reputation sites.  Think about that last sentence: You’ve got to be in the game to influence the game.

– Last but not least, we’ll give you a 4-step playbook on how to engage on reputation sites and become more of a Marketer as an HR/Recruiting Pro.  It’s true—you wouldn’t have read this far if you didn’t want to learn more about how to use reputation sites like Glassdoor to maximize your company and your career. We’ll help you get started.

The outside world now has a huge say in how your company/employment brand is perceived, whether you engage or not. FOT thinks you should engage.  Join us for “How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor” at 2pm ET on Wednesday July 30th and we’ll show you how.

(FOT Note: Glassdoor is sponsoring this FOT webinar. We’re happy to have them as a sponsor and, true to their commitment to transparency, they’re letting us talk about the myths and a lot of other realities HR and Recruiting pros have experienced related to Glassdoor—without restriction. That type of balance makes them a great partner.  Join us and we promise you’ll get a balanced view—no sales pitch—as well as an insider’s guide to how to use sites like Glassdoor to become a better marketer as an HR/Recruiting pro.)

If Only They Could Hear What I Have To Say…

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It’s the age old resume problem.  We’ve all had it one time or another.  When I was early in my HR career I desperately wanted to work for Nike.  I had this vision in my head that it would be such a super cool place to work, I was a huge brand advocate, Nike couldn’t have selected a better HR Pro.

I applied.  I applied, again.  I applied, again.

Nothing. Well, nothing, besides the obligatory form email telling me thanks, no thanks. Just Don’t Do It.

If only they could hear what I have to say and see my passion, there is no way they wouldn’t select me.

That was years ago, then companies like HireVue came along and changed the game.  Now any company could ‘see’ me through the use of digital interviewing.  Life was good. Too late for Nike and I to have a long successful relationship, but such is life, I had to find out how to Do It with someone else.

I thought that was it.  HR technology at its best, really no room for ‘real’ improvement, just window dressing changes from here on out.  That was until HireVue decided to hire some really, freaking, smart people that know a bunch of scientific stuff, and talk about stuff you and I wouldn’t understand.  HireVue’s scientist found out there is a level above digital interviewing.

Language and behavior analytics is the science behind what people say and how they say it.  The words they use, their expressions, their vocal infliction, etc.  Basically, you can learn 100,000 times more from this analysis, then just using a resume. HireVue launched HireVue Insights with this in mind. As I understand it the more data you collect through digital interviews, the better HireVue Insights is able to compare to top performers and make recommendations. This is really freaking cool!

HireVue beta tested Insights with one of their client partners Chipotle, which by the way just locked down Consumer Reports best burrito place! Chipotle is growing like a weed.  They’ll make 40,000 or so hires this year.  Using HireVue currently for digital interviewing, their normal digital interview to hire ratio is 10 to 1.  Since they began using HireVue Insights, that has gone to 4 to 1!  It doesn’t matter if you’re hiring 40,000 or 40, those kinds of increases will make any Talent Acquisition Pro’s Day!

I still can’t get past this idea that now candidates can actually be ‘heard’.  It’s really another game changer, when I thought the game was over being changed.  It’s the one major complaint every trench HR pro hears throughout their entire career.  I don’t get the science, it’s way over my head, and I’m fine with that.  As an HR Pro I just want the best hires, as fast as I can.  Insights just changed my world!

Just imagine if Nike would have used HireVue Insights 15 years ago to hire that mid-level HR Manager in Portland?  Right now, I would probably be having lunch with Phil Knight and Mike Jordan (I would call him Mike if I was running Nike HR, because we would be close friends!), as his right hand man, running HR for Nike.  But, No!  Nike missed out.  It’s a shame for them, I’m really good, Phil and Mike would have loved me!

 

The #1 Technical Recruiting Firm In The World

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I’m happy to announce that today that my company, HRU Technical Resources, is the #1 company in the world when it comes to Engineering and IT staffing!  Yay, me! Is that freaking awesome!!!  Wow, unbelievable, I’m so excited.  If you want to work with us, the #1 Technical Recruiting Firm in the World, just give me a call – 517-908-3156!

How’d we get that honor? Um, next question. We are #1!!!

Let’s face it, I’ve known for so long that my company is number one.  It’s pretty easy to see.  I have a rock star team of recruiters who get it at a level that far surpasses everyone else I’ve seen.  I have an Account Management and Biz Dev team that grinds every day, and my back office is full of chicks on mental steroids.  It’s always great when, not only are you recognized as number one, but when you truly deserve it as well.

My company has never gotten a position it couldn’t fill. True story.  Knows how to recruit socially and non-socially.  They literally breakdown walls in recruiting everyday.  I’m glad we decided to finally recognize ourselves for who we really are, the #1 Technical Recruiting Company in the World!

Have you really ever wondered how this stuff is measured?  Sometimes there are third party organizations that claim to be unbiased, but they only exist if those companies they are touting actually pay them some money to keep them in business.  Analyst really aren’t any different.  They do research, but at the end of the day, someone has to sponsor that research, or they can’t pay their bills.

I would say the only true measure of deciding who is better than whom would be if an organization is willing to work with you over your competition, but we know that is bogus.  Time and again I’ve run into companies who are working with #2 companies in our industry because they have a relationship, or they gave me tickets to see Katy Perry, or they drop off bagels the first Monday of every month.  This has nothing to do with who is better.

Sometimes it’s based on total revenue or number of hires, but that to doesn’t make you better, it just shows you’re bigger.  Our industry loves to use revenue as a key to success, then you’ll see staffing and RPO firms who are growing like weeds and losing money.  Is that success?  Well, yes, if you’re goal is to just buy market share.  I’m sorry but I can’t say a company is number one in anything if they’re losing money.

BusinessWeek had an article that helps straighten this all out:

“The organization in charge of policing this dispute and the several dozen like it in the U.S each year is the National Advertising Division. There are laws against publishing misleading advertisements, and in the early 1970s it seemed as if Ralph Nader-style consumer groups would result in more regulations. “There are ticking sounds that we hear in all the pressure groups, congressional hearings and other forums that are meeting to decide our fate,” said Victor Elting Jr., the chairman of the American Advertising Federation, at the time.

So the advertising industry founded the National Advertising Division in 1971. While various federal agencies and state attorneys general have authority to regulate misleading advertising, the division is the way for the industry to handle things before they get to that level. Cases often originate with one company complaining about a competitor’s sketchy claims. NAD holds hearings and asks fibbers to cut it out. While it has no enforcement power, it does have an agreement with the Federal Trade Commission that it will look at any case in which the violator doesn’t change its ways. That threat is usually enough to keep companies in line.”

So, now you know, the NAD will let us know who’s number one.

Until then, I’m still happy to announce we are #1!

Resume Objectives Sent from G*d

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This is an actual resume objective from an actual candidate’s resume that was submitted for a position at my company (HRU Technical Resources) this past week:

Objective:
1. Move out of my apartment after 4 years of living there.
2. Buy house
3. Buy ring, find girlfriend, marry her.
4. Continue investing for retirement
5. Go to florida on vacation
6. Make documentaries
7. Do what I do best. Intovate.

Because this might possibly the best resume objective ever written, I wanted to break all seven of the objectives down:

1. Shows great forward thinking and longevity all in one simple sentence.  I want more, but I’m willing to work to get there.

2. Big goal #1 – set the foundation. Smart!

3. I’m heterosexual, just in case you were wondering.  Plus, I do things a little different.  I want to get the ring before the girl. That way I’ll know for sure the girl will like the ring that I can afford, since it will already be bought. I might even show it to her on the first date, just so we don’t run into problems later down the road.

4. Long term planning. Conservative. Can’t rely on Obama to plan for my retirement.

5. But, I like to party and have fun in the short term.

6. I also have a serious side and a creative side.  I’m the full package.

7. Do what I do best! Intovate! Not spelling. He was so proud of it, I had to look it up and make sure I wasn’t missing something! You know I’m grammatically challenged! Nope Intovate is not a word, but it sure sounds like it should be!

There is a reason that resumes are dying, and this might it.  For certain positions you need a resume, but for most you just need to fill out the application, no resume needed.  Some how, at some point in our history, everyone began to feel like they need a resume. That’s when this happens.

Happy Searching my recruiting friends! Go forth today and Intovate!

 

HR Strategy For Dummies

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If there is one thing I hate in HR, it’s when I hear other HR Pros try and make HR seemingly overly complicated.  Look, we aren’t launching the Space Shuttle, we are only trying to get good people to come and stay at our organizations.  It’s not rocket science, it’s people science, and it’s probably less science and more common sense.  We could call your HR strategy, People Sense! That’s sounds like a bad HR tech company name.

The reality is our organizations actually have fairly low expectations when it comes to HR strategy.  It doesn’t seem that way because we tend to get stuck in doing so much busy work, that anything strategic throws us off our tactical game.  In truth our organizations really just want HR to deliver some very simple things, consistently, without fail.  Here they are:

1. Make sure everyone gets paid on time and correctly. This should be done 99.99% of the time with out fail.

2. Make it easy for us to get answers to simple questions.  I need to see a doctor about a bump. This should be one call, one click. Not a process.

3. Hiring manager needs a new person, a back-fill or an upgrade.  Give me a realistic timeline on how long this will take and what my role in the this process will be.  Don’t think you have to do it all, let’s just be clear what each of us is going to do, and deliver those items.

4. I have no idea how to lead my team, please help me be better now, and get better for the future.

5. We don’t care you don’t have a ‘system’ that can do this, or not do this.  That’s a ‘you’ problem, not a ‘me’ problem.  Figure it out, that’s your department.  I don’t tell you we don’t have the proper system to design parts, that’s not your problem.  It’s my job to make sure we get parts designed.  It’s your job to make sure of the all the people stuff.

6. I’m concerned about how to get work done right now, deadlines.  I need you to be concerned about how we’ll get work done in the future, and keep me in the loop on these issues.

7. Help me get my team better.

We tend to believe that our processes and systems will drive our strategy.  They won’t, there just processes and systems.  Side note: stop asking Enterprise Systems to change to your way of thinking.  You paid a lot of money for a great tool, which was designed under specific methodology and processes, that are way more scientific than you. Follow their work flows, you’ll be so much better off in the long run.  Your processes and systems aren’t that special.

HR strategy for small businesses to the largest corporations and organizations in the world aren’t really all that different.  There are a few things we need to deliver almost perfectly, then we need to help our organizations get better.  We add in so much complexity, that these simple truths get lost by so many HR Pros. It’s about delivering pay and benefits flawlessly, finding and retaining talent that works for us, developing and guiding leaders to run effective teams, helping our employees better versions of themselves, and ensuring we are prepared for what comes next.

Sounds simple, right!?