AI 4 HR! Understanding the most Misunderstood Concept in HR!

Jeanne Meister, Forbes 2020 Workplace Columnist, and HR executive brought together this incredible team of great HR pros/minds and developed an entire curriculum around using Artificial Intelligence (AI) in every single aspect of HR! What Jeanne and the team know is that AI is currently the most misunderstood concept in human resources, but it has the ability to become the biggest advantage to HR leaders and pros over anything we’ve ever seen! 

AI 4 HR is the one of its kind 5-week online course that will share the fundamentals of artificial intelligence and how 12 HR experts are using AI to completely re-imagine the employee experience. The course showcases specific use cases of how AI can and is already being used across HR for good in:

  • Talent Acquisition
  • Employee Onboarding
  • Internal Talent Mobility (my #1 trend for 2020!) 
  • Learning and career development
  • Performance Management (the single thing every manager needs!) 
  • Coaching

So, yeah, it’s an online, self-paced course of five modules that utilizes great video content from real HR pros/leaders from: IBM, Cisco, TIAA, Davita, GE, Schneider Electric, Hilton, Brigham Women’s Hospital, and more! So, pretty much every industry is represented with real-world case studies and actions. Jeanne made sure to get the SHRM/HRCI credits for you – 8 hours worth! 

What I like about the design of this course is that it goes live on January 20 and runs through February 21. One new module released each week for five weeks. This kind of forces us to be a bit more ‘self-directed’ in getting the content done, unlike other self-directed courses. If you miss a week, you can definitely go back and catch up, but I like that the design of AI 4 HR is set up to get all of us to get it done in a timely way! 

So, what’s the catch! 

It does cost money. Turns out all good things do! The full fee for the course is currently $499  (about half that of one national conference) and if you use the super-secret Tim Sackett code: AINOW – you’ll get $100 off at registration making it $399 (when you check out, go to “Show Order Summary” and you can input the code!). 

It’s a super deal for the content and learning around AI, and for the SHRM/HRCI credits. Go check out the site! I love that you’re hearing from actual real HR people who are using the tech and how they are using it, and not vendors, etc. There’s a big difference between what really happens in our organizations versus what vendors are telling us will happen, many times. 

Register Today! 

For those who go through this, please come back and comment and let the rest of the group know what you thought! I’m impressed with what is being presented, but I would love to get some feedback from others as well! 

The #1 Holiday Gift For Recruiting and TA pros Worldwide!

When I worked at Applebee’s in HR we talked about terminations as giving someone a “gift”. Every time I tell someone this, they kind of chuckle. “Yeah! Great ‘gift’ I get fired!”

Of course, there’s an explanation.

Imagine you are working in your dream job (whatever that job might be). You love your job. You love the people you work with. You feel valued. You do great work. The hours work well for you. The location works well for you. You have a really good balance. You are in your dream job.

Now, imagine the opposite. You hate your job. You can’t even stand getting out of bed in the morning, knowing you have to go to ‘that’ job. You don’t like the people you work for. You can’t stand your leadership team. It’s too far away from home. Nothing seems to be right. As such, you probably aren’t giving 100%. You probably aren’t performing at your best. You will probably be fired.

The person who is miserable and not performing in their job needs a gift. That gift is we stop kidding ourselves that this will work out and we terminate them so that they now have the time and motivation to go find that dream job! A job they love! We all deserve that gift! Our life is so much better when we are working at a job we love. It’s a true gift.

So, what’s the #1 gift for Recruiting and TA Pros!?

No, it’s not to terminate them!

It’s to buy my book! The Talent Fix! Yay! It’s back in stock over at Amazon just in time for the holidays, and you can order it in bulk right now! If you want to buy signed copies for your team – send me a note (timsackett@comcast.net) and we can work out the details! I’ll even personalize them with funny messages if you send me what you want to say!

Dear Tina,

I can’t think of a more amazing recruiter who has ever graced the

earth. The world is a better place because you’re in it. Last night, 

I wept with joy from the idea of “you”! 

Tim (but really fancy signature type “Tim”)

You like what I did there!? 😉 It’s really the gift that keeps giving all year long!

Also, you should probably fire some folks who aren’t performing well and hate their job! They will not consider it a gift in the moment, but if they are lucky enough to find that awesome dream job, a job they love, eventually they might come to see it as the best gift they were ever given!

Do you believe your HR leadership style is that of a “coach”?

I read an article in The New Yorker on the importance of “Coaching” by Atul Gawande.  Atul is a writer and a surgeon, smart and creative and I should hate him, but he’s so freaking brilliant! From the article:

The concept of a coach is slippery. Coaches are not teachers, but they teach. They’re not your boss—in professional tennis, golf, and skating, the athlete hires and fires the coach—but they can be bossy. They don’t even have to be good at the sport. The famous Olympic gymnastics coach Bela Karolyi couldn’t do a split if his life depended on it. Mainly, they observe, they judge, and they guide.

As an HR leader, I’ve always believed that HR has the ability to act as “coaches” across all vestiges of our organizations.  The problem we run into is this mentality, “You can’t coach me! You don’t know the first thing about Marketing, or Operations, or Accounting.” You’re right, good thing I’m not “teaching” you that! That’s why we hired you. Having a coaching culture in your organization starts during the selection process. Are you hiring people who are open to being coached? 

More from The New Yorker –

Good coaches know how to break down performance into its critical individual components. In sports, coaches focus on mechanics, conditioning, and strategy, and have ways to break each of those down, in turn. The U.C.L.A. basketball coach John Wooden, at the first squad meeting each season, even had his players practice putting their socks on. He demonstrated just how to do it: he carefully rolled each sock over his toes, up his foot, around the heel, and pulled it up snug, then went back to his toes and smoothed out the material along the sock’s length, making sure there were no wrinkles or creases. He had two purposes in doing this. First, wrinkles cause blisters. Blisters cost games. Second, he wanted his players to learn how crucial seemingly trivial details could be. “Details create success” was the creed of a coach who won ten N.C.A.A. men’s basketball championships.

I think this is critical in working with adult professionals. Coaches aren’t trying to “teach” them new concepts, but helping them self-analyze and make improvements to what they already do well. We/HR can make our workforces better, not by focusing on weaknesses/opportunity areas, which we spend way too much time on, but by making our employees’ strengths even stronger.

Coaching has become a fad in recent years. There are leadership coaches, executive coaches, life coaches, and college-application coaches. Search the Internet, and you’ll find that there’s even Twitter coaching. Self-improvement has always found a ready market, and most of what’s on offer is simply one-on-one instruction to get amateurs through the essentials. It’s teaching with a trendier name. Coaching aimed at improving the performance of people who are already professionals is less usual.

I’m talking about turning HR into “Life” coaches or “Executive” coacheS. Those types of “coaches” are way different and fall more into the “therapists” categories, than what I see HR acting as “professional” coaches. Professional coaches work alongside their Pros day-to-day and see them in action, and work with them to specifically improve on those things that impact the business. They don’t care that you’re not “feeling” as “challenged” as you once were, and need to find yourself.

I think the biggest struggle HR Pros will have in a role as “coach” is our ability to understand most employees have low self-awareness (including ourselves!). Being a great coach is measured on your ability to get someone to see something in themselves, they don’t already see, and make them truly believe it. If we can get there in our organizations, oh boy, watch out!

What is the biggest driver of Employee Engagement?

I got to see Marcus Buckingham speak at the HR Technology Conference in Vegas a couple of weeks ago. I think it’s the 2319th time I’ve seen him speak. I’m not sure if I’ve seen Marcus or Josh Bersin speak more, it’s probably almost a tie. Basically, if you go to HR conferences, you get to see those two dudes speak, a lot!

That’s not a bad thing. Both bring great data and are strong presenters, Marcus has the English accent which all American’s love. Marcus and ADP’s Reseach Institute released some new data on Engagement and that was the main focus of the talk. The research shows that 85% of employees are just showing up to work, because only 15% are ‘fully’ engaged, and if you’re not fully engaged, you’re basically showing up to collect a check.

That was pretty shocking, but the most shocking piece the research showed was the number one driver of engagement in any organization had to do with one simple thing: Are you a part of a team.

The research shows that being a part of a team is the strongest predictor of full engagement. There are others, like being new to an organization is fairly strong and makes sense. When we first start working at a new job, we are usually more engaged. Do you trust your team leader is another strong predictor, but first you better be on a team!

Being a member of a team.

It seems fairly simple, but for those of us who are constantly working on teams, we know it’s not. You could simply just throw everyone who works for you on teams and think, “okay, I just fixed engagement!” It’s really more about the dynamic of being on a team where you feel you belong and have a role that is valuable to that team.

Belonging is a big part of being on a team and being fully engaged. There are plenty of people who are on teams but don’t feel like the team they’re on needs them or wants them. Or you are on a team that isn’t successful. Turns out, failure is a big deterrent to engagement as well.

Once you are on a team, it then becomes critical that you trust the team leader. Lack of trust of the team leader is another negative driver to engagement. This then becomes more about the leader themselves establishing trust, and having team members who are open enough to first assume trust. Too often we get on teams and immediately believe the team leader is keeping things from us, probably because many times they are.

In any team, in the beginning, or when new team members come in, they should do a transition meeting. A meeting designed to establish trust from the beginning. It’s a time to get everything out in the open, at the beginning (or when it’s new for someone else) and do things like ask all the questions that usually go un-asked but then become issues down the road, establish communication likes and dislikes, share items that you should know, but might not, etc. I always have this facilitated by someone outside the team, so the leader doesn’t try and control the outcomes.

Go download the research paper, there’s great information about how to drive higher engagement in your organization and more information about the importance of the team dynamic.

10 Resume Phrases That Will Get You Hired…Or Not…

Liz Ryan is one of those enigmas in the space of HR and Recruiting. She was an executive in HR when I was still in elementary school! She was also a “Junk Rock” singer before Laurie Ruettimann was Punk Rock HR! She was also an early internet writer in our space and got in early on the LinkedIn Influencer space. She has giant traffic and writes in a very safe way for places like Forbes, etc.

I’ve personally never seen her at industry conferences or events, I’m not even sure she’s a real person, at this point, she might just be A.I.! Besides all the writing she also does watercolor paintings for her posts, which is another quirk I don’t quite understand, but let’s face it, I’m just jealous of her massive traffic!

Here’s an example of what Liz’s content looks like 10 Boilerplate Phrases That Kill Resumes.

Liz’s list of killer resume phrases are:

  • Results-oriented professional
  • Cross-functional teams
  • More than [x] years of progressively responsible experience
  • Superior (or excellent) communication skills
  • Strong work ethic
  • Met or exceeded expectations
  • Proven track record of success
  • Works well with all levels of staff
  • Team player
  • Bottom-line orientation

I’m sure your own resume probably has a few of these beauties scattered through your 3 or 4 pages. This got my head spinning on what do we need to put on our resumes to get noticed, and, more importantly, get us hired!

So, here are my 10 Killer Resume Phrases to Get You Hired:

  • Guaranteed not to fall asleep, much.
  • I will give 110%, 10% of the time.
  • I always show up to work on time, if you come and get me.
  • There’s no I in Team, but there is an M and an E.
  • Completely clear of all past communal diseases.
  • I’m all about making money. (Graduate of Gary Vee University!)
  • Likely to Perform well.
  • Will do almost anything, once we define “anything”.
  • Plays well with others (Oops, that is actually on my resume!).
  • Great personality, when medicated properly.

For all the Hiring Managers and HR Pros out there, you know that while these phrases are unlikely to show up on a resume anytime in the near future, they are probably closer to the truth on some of those rare candidates we all have stories about.  With us all living in this narcissistic world of social media and an elevated sense of self, I don’t see outlandish statements going away anytime soon on resumes!

So, screen well, assess better, use automated reference checking tech, interview better than you ever have, and for the love of St. Pete, smile and have some understanding that so many of those looking in the job market grew up in a world where we have all been told how awesome we are!

I’m on a Liz Ryan watch. Let me know if you’ve actually seen or met her. The pics online have been the exact same for a decade, so I’m about 99% sure she’s not a real person or was a real person, died, and now A.I. has taken on her persona and just kicks out boilerplate HR and recruiting content! Which would be totally awesome!

The Rules for Office Romances

We spend a ton of time at the office and it only seems to be increasing. On top of that, new research says we need to spend more time with co-workers if we want a great employee experience! As HR pros we know what this means, which is usually a lot of unwanted advances by horny dudes who think they have a shot at the hot co-worker, who has absolutely no interest in them at all.

Welcome to the show, kids!

I’ve given out some rules in the past. Everyone on the planet has read my Rules for Hugging at the Office, but Office Romances are a little more complicated than the simple side-hug in the hallway. So, I thought I would lay out some easy to follow, simple rules for Office Romances for you to pass out to your employees as you start asking them to join each other at TopGolf for your employee outing to increase their employee experience:

Rule #1 – Don’t fall for someone you supervise. If you do fall for someone you supervise, which you probably will because this is how office romances work. In that case, get ready to quit, be fired, be moved to another department, and or get the person you’re having an office romance with fired, moved, etc.

Rule #2 – Don’t fall for anyone in Payroll. When it ends, so will your paycheck. At least temporarily, and even then it will be filled with errors from now until eternity. It’s a good rule of thumb to never mess with payroll for any reason.

Rule #3 – Don’t mess around in the office, or on office grounds. Look I get it. You’re crazy in love and just can’t wait until you get home. The problem is the security footage never dies. It will live long past your tenure with us, and we’ll laugh for a long time at you. So, please don’t.

Rule #4 – Don’t send explicit emails to each other at work. It’s not that I won’t enjoy reading them, it’s that I get embarrassed when I have to read them aloud to the unemployment judge at your hearing. Okay, I lied, I actually don’t get embarrassed, but you will.

Rule #5 – Don’t pick a married one. Look I get it, you’re the work spouse. He/She tells you everything. You get so close, you really think it’s real, but it’s not. You’ll actually see this when the real spouse shows up and keys your car in the parking lot.

Rule #6 – Don’t pick someone who has crappy performance. Oh, great, you’re in love! Now I’m firing your boyfriend and you’ll have to pick between him and us, which you’ll pick him, and now I’m out two employees. Pick the great performers, it’s easier for all of us.

Rule #7 – Inform the appropriate parties as soon as possible. Okay, you went to a movie together, not a big deal. Okay, you went to the movie together and woke up in a different bed than your own. It might be time to mention this to someone in HR if there is at anyway a conflict of some sort. If you don’t know if there’s a conflict of some sort, let someone in HR help you out with that.

Rule #8 – If it seems wrong, it probably is.  If you find yourself saying things in your head like, “I’m not sure if this is right”, you probably shouldn’t be having that relationship. If you find yourself saying things like, “If this is wrong, I don’t want to be right”, you definitely shouldn’t be having this relationship.

Rule #9 – If you find yourself hiding your relationship at work, it might be time to talk to HR. We’re all adults, we shouldn’t be hiding normal adult relationships. If you feel the need to hide it, something isn’t normal about it.

Rule #10 – Everyone already knows about your relationship. People having an office romance are the worst at hiding it. You think you’re so sneaky and clever, but we see you stopping at her desk 13,000 times a day ‘asking for help’ on your expense report. We see you. We’re adults. We know what happened when you both went into the stairwell 7 seconds apart. Stop it.

There you go. Hope that helps.

Is Your Company a Magnet for Talent? #Greatness19 @OCTanner

I’m out at O.C. Tanner’s Influence Greatness conference this week and got a sneak peek at their 2020 Global Cultural Report by the O.C. Tanner Institute and it’s loaded with some exceptional findings! O.C. Tanner puts more money into their research than almost any other HR Tech company on the planet, so it’s well worth checking out. This report surveyed 20,000 people and over 12.8 million data points.

The research is based on O.C. Tanner’s model of “Talent Magnets” of which there are six:

  • Wellbeing
  • Leadership
  • Purpose
  • Opportunity
  • Success
  • Appreciation

While every single one of these is important in their own right, they also all work together. Lift one, and you will lift the rest. As you can imagine the highest-rated magnet is Purpose. Having a clear purpose to why you do the work you do has the highest impact on positive engagement.

So often I find people believing their job or their company has no purpose, but everyone does and every organization does. You might not believe in it, or agree with it, but the purpose is there. Part of the being a strong magnet is pulling in others who do believe in your purpose.

Wellbeing is another one that is interesting. On the outside, we see “wellbeing” and we think physical wellbeing, but in reality, in terms of being a talent magnet, it’s probably more social wellbeing that has a bigger impact. It’s something like belonging. Do I feel like I belong here, or that I’m wanted here? Do I feel valued by not only my leader but my peers and co-workers that I’m with every day?

I think we discount how important this is to the retention of all talent. We discount it because it’s really hard to help someone feel like they belong. Many times this comes out on the exit interview as “oh, yeah, Tim, he just didn’t ‘fit’ our culture”. The truth is no one ‘fits’ your culture the moment they walk in, we make them feel wanted, we make them feel like they belong, and then not so magically, they become a great ‘fit’.

One of the shocking findings in the report is the picture above. 59% of your employees would take another job with another company for basically the same job. Same title, same pay, same benefits, believing that it will magically be better. This really isn’t as surprising if you really go through your turnover. Most people leave us for basically the same job at another place, believing it’s something better, but it’s basically the same.

Another piece of data from the report I’m fascinated by is 79% of employees are feeling some level of burnout, from minor to extreme. Burnout is basically chronic workplace stress that isn’t mitigated. Do you know who never had “burnout”? Your grandparents! So, they either were way tougher than we are, or work has changed considerably! I think it’s a bit of both, actually!

It’s a giant report, I’m only scratching morsels from all the data – it’s like 180 pages – I’m not even sure my book was that long! If you’re in HR and leadership this is a must-read to help your organization nurture the culture you want to have.

College Students Have No Idea You Want to Recruit Them!

For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.
Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!
What can you do to make your company stand out and be remembered while you’re on campus? Try these five things:
1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, the student newspaper, geo-targeted social media campaign, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.
2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come see you.
3. Make a splash in high traffic areas on the day of your visit. College kids haven’t changed much, they like free food and drink, free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.
4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair day. Stand out and be the employer that is there when no one else is!
5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

Company Culture Across Generations

There’s been a lot – A LOT – of discussion in the past few years about all the different generations in the workplace, how dissimilar they are and the challenges and opportunities they create for work. To quickly recap, at present, we have five generations in the workplace, typically:

  • Silents: Born during and before World War II.
  • Baby Boomers: Born immediately after World War II up until about 1965.
  • Generation X: Born in the late 1960s (culture change, Vietnam, etc.) until about the early 1980s.
  • Millennials: There is some argument here over when this cohort begins, and sometimes 1977-1983 birthdays are called “Xillennials” (mix of “X” and millennial), but generally this is early- to mid-1980s up until the late 1990s.
  • Generation Z: 1998/1999 region until now-ish.

The exact years will vary a little bit based on which source you use, but these are the big buckets. The important thing to remember is that each of these cohorts is millions of people, so while there’s a tendency to generalize – and we will need to do some of that in this article – the fact is that some millennials are bad at technology, and some boomers embrace technology instantly (both examples going against perception of their cohort). So, above all: Treat individuals as individuals in order to get the best results work-wise.

All this said, we still wonder how the interplay of these five generations impacts company culture.

What might each generation want from the culture of an organization?

Think about it in these terms:

  • Silents: The ones that are still working have been working for a long time, and they’ve seen an almost uncountable number of changes to how we work. You could argue their biggest cultural focus would be one of respect and, at some level, not wholly disrupting their final work years.
  • Boomers: They are established in their careers and see the exit ramp. They do want a culture of respect for elders and one where learning can be passed down the chain to “young bucks.” We get very stereotypical around boomers and technology, but in general, if technology is going to improve the org and the business, boomers tend to be in favor of it.
  • Gen X: This is currently the generation doing a lot of managing and “making trains run,” although it’s possible we’re not promoting them enough in line with all the work they do. They want a supportive culture where process is followed so that work can be optimized.
  • Millennials: There are a lot of stereotypes and misconceptions about millennials in the workplace. For example, there’s a perception that they don’t work hard and yet consistently ask for promotions. In reality, because they’re less-established in their careers, they tend to be workaholics statistically. They want a culture of learning, and they do want to broadly disrupt how work is traditionally done. They want to see change when change is relevant.
  • Z: Zers entering the workforce now were in elementary and middle school during the 2008 recession, and they saw how it impacted their parents. They have a different connection to work, understanding that work doesn’t always provide in the way it claims. They want to see different approaches culturally, which means more flexibility for the employees. You could also classify them as a “side hustle” generation, not fully believing in one W-2 job for years and years.

How would this knowledge help you shape work?

There are a few different ways:

  • First, treat individuals as individuals. We mentioned this above, but just because someone is 28, that doesn’t necessarily mean they have a millennial mindset. Their mindset might be akin to a boomer. So, deal with people where they are.
  • Learning is paramount. With the possible exception of Silents, every generation wants to learn, especially because work is changing so quickly. Unfortunately, organizations haven’t been great at prioritizing learning over the years. Consider different modalities, like video learning, auditory learning (podcasts about your culture, interviews with executives, etc.), session learning (standard with slide decks) and experiential learning (seeing how trucks are unloaded at a warehouse). Make learning a priority because the need for it cuts across all generations culturally.
  • Mentors/training. Because you have two established generations, two younger generations, and one squarely in the middle, you should create opportunities for each to impart wisdom to another. Host Friday afternoon sessions about hobbies outside of work. Have millennials teach boomers about chatbots, and boomers teach Z about professionalism. Create a constant exchange of ideas between generations, and have the knowledge move in different directions.
  • Constant assessment. Ask every generation what they think about the work, the projects, processes and the overall culture. You don’t need to ask every day (overkill) but try to ask once a month to get a pulse for how your employees are feeling. Break that information down by age cohort to see which cohorts are feeling least-connected to the culture of your business. What could be done to get them re-engaged? You might have an abandoned cart strategy for your e-commerce side, right? Well, now we need an abandoned employee strategy. If Gen X is disconnected, is it time to promote them more, for example?

Overgeneralizing about the existing generations can lead to navel-gazing, and navel-gazing can lead to non-impactful decision-making. But if you prioritize learning and treat everyone as an individual while constantly assessing how people feel about working for you, you’ll put yourself on the path to designing a culture that works for everyone, regardless of age.

Other aspects of company culture

What each generation wants from their company differs, but every employee wants to work in a culture that is supportive and consistent. To learn more about how to promote an organizational culture that is positive and sustainable, check out King University’s guide What’s All the Buzz About? The Importance of Company Culture.

With all the benefits of great culture, it’s easy to see why focusing on it is a must, but it’s also a challenging task. It’s imperative that culture be sustainable and permeate throughout the entire workforce. Much thought is still being put into how to do that, and all companies must customize their approach.

You can learn the latest in this and other business topics by earning an online MBA through King University. Throughout the program, you’ll study management, research, theoretical systems, quantitative analysis, ethical practices and more, preparing you to become an effective and strategic

5 Tips for Displaying Company Culture During the Hiring Process

So, why is company culture important?

We inherently understand why a company’s culture is valuable, sure. It sets up the rules, procedures and best practices for a place where you spend 40-50 hours a week, and it guides employees on how to make decisions, how to deal with customers and more. It’s very important for those intangible reasons.

But, at the same time, for-profit companies are about, well, generating returns for shareholders and stakeholders. In those situations, why does company culture matter? It can easily be dismissed as a “fluffy” or “soft” concept in the big financial meetings, but that’s folly. Company culture deeply impacts the bottom line, with one study in August 2016 showing that bad cultures can lose companies about $52.7 million of value per year. That number will vary drastically between organizations and the verticals they play within, with another estimate putting culture and personnel problems at about $15.5 million lost in a year. We’ve also seen studies about more compassionate, empathetic cultures – which employees tend to respond better to and turnover less within – being tied to improved fiscal performance and customer satisfaction.

What we’ve established: The culture of an organization is important. So now, if you’re growing and hiring, how do you display that culture during the hiring process to make sure you get the best people possible?

Some tips for displaying culture during the hiring process

Here are some of the bigger buckets to consider:

  • What is happening with your Glassdoor? This is a tricky subject for some organizations, but I’ll attempt to break it down for you. First, many candidates will look at your Glassdoor to see what previous employees have said about you. Glassdoor scaled enough within public opinion that it got a profile in The New Yorker. It’s important. That said, when you see an absolutely terrible review in isolation, most humans will dismiss it as a disgruntled former employee (e.g., someone who was fired). Most candidates will look at the more nuanced reviews that address both the good and the bad. As the company, what you want to do is go in and respond to the bad elements – while acknowledging the good – in all the reviews you get. Show that you care. That’s a big element of your culture.
  • Be active on LinkedIn: This should seem obvious, but it often is not. Most information in the early stages for a candidate will come from LinkedIn – seeing what you post as a brand, seeing who works there, how connected (first/second degree) they are to who works there, etc. So, post relevant content there. Post about your industry. Post about employee accomplishments. Post about growth and gains. Post thought-provoking questions. Show that you’re a robust company that is active both online and off. That will make a candidate feel better than “Their last brand post was in 2013.”
  • Have an employee video: This can be cost-prohibitive sometimes, especially if you lack a video production person in-house, but if you can make it happen, it’s very valuable. Show employees at work, at social events, at ball games, volunteering, etc. Break it up with a mix of soundbites from executives and regular employees, and put a dash of history – when founded, where, why – into the video, too. Use the language and actual words of the employees themselves.
  • Have a “What It’s Like to Work Here” page on your website, tied to your Careers Page: Too often, organizations will only have a careers page with open listings, but a candidate can’t find much about what it’s like to work there. (That’s why they turn to LinkedIn and Glassdoor.) Have a page with pictures from work, social events, volunteering, the video mentioned above, quotes from employees, and more. Embed the job openings on that page, too. That way, as someone learns about your culture, they’re one click from actually applying to an opening.
  • Consider using peer interviews: Peer interviews aren’t massively common yet, but more and more companies are embracing them. By letting candidates be interviewed by members of the team they would eventually join, they get a realistic look at the culture, the day-to-day responsibilities and the actual people they’d be completing projects with. Obviously, the hiring manager can have the final say on who gets the offer, but involving the team in hiring is a great way to showcase what the culture really is to a candidate.

What other ways have you seen culture showcased during the hiring process?

Other aspects of company culture

To learn more about company culture, including the types of company culture and what they mean as well as how to promote an organizational culture that is positive and sustainable, check out King University’s guide What’s All the Buzz About? The Importance of Company Culture.

With all the benefits of great culture, it’s easy to see why focusing on it is a must, but it’s also a challenging task. It’s imperative that culture be sustainable and permeate throughout the entire workforce. Much thought is still being put into how to do that, and all companies must customize their approach.

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