Category Archives: Sourcing

Would You Pay to Interview at a Company You Really Want to Work At? @DawnOfPurple

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I love Nike. I would love to work at Nike. If the right position came along and someone said, “Tim, you can run talent at Nike, but you need to pay $500 to get in front of the right person at Nike”, I go to the ATM and hand that person $500.

Okay, at one time in my career I would have done that to work at Nike, probably not now because I’ve got peeps on the inside!

This is what a new company in the TA space is doing. For a minimum of $20 (they won’t say what the maximum is) you can get a thirty-minute “interview” with someone who works at the dream company you want work at. PurpleSquirrel.io recently launched and it’s caused a bit of stir amongst those active in the space.

Why?

Most of the TA and HR bloggers, writers, speakers, people who pay way too much attention to this crap, etc. Think organizations that prey on candidates are evil. This was the real downfall of The Ladders. When you start asking candidates to pay for something they should get for free, the thought leaders lose their minds.

Also, my tribe (all the folks mentioned above) are exceptional networkers. It’s really one of the main skills we have. We can talk to anyone, about anything, at any time, and we usually do! We’re unicorns in that way. Most of the world does not network like this. Most people keep their circles pretty tight!

This is what Purple Squirrel understands.

Most people actually suck at networking. The problem with this is that most jobs are filled because someone has a connection. My cousin works in marketing at Facebook and he’s introducing me to the director and I have a good chance to at least get interviewed. My girl Celinda works at Nike and I’m hoping she’ll put me in touch with Phil Knight!

You understand the drill. Recruiters don’t fill jobs. Relationships fill jobs.

This is where I think Purple Squirrel might be brilliant. If we already know most people suck at networking, that means most people would probably welcome the help and be willing to pay a little cash for that help. I want a connection to Google, PurpleSquirrel can help you get that connection to Google. It’s like when my mom hired that hooker for my date to homecoming! Well, kind of.

Here’s the main catch, and it’s not spelled out until you really dig into the site. The ‘interview’ you have with your new ‘connection’ at your dream company is not an actual representative of the company. Your new connection does actually work at the company you love, but what they are really giving you is a career coaching session. They might have some hiring authority, but there’s no guarantee and it’s not implied.

You still have a connection at the company you love. There’s value to that, especially if you know how to grow your network, but my guess is you probably didn’t hire a hooker to go to homecoming because you’re great at networking.

I’m all for any tool that helps people land their dream job in their dream company. So, if Purple Squirrel works at helping you reach that goal, then it’s worth every dime you invest. Just know it’s important you understand the rules before handing over the cash. This is one connection into a company that might lead nowhere. So, use your thirty-minutes to your advantage.

I applied for a position at Nike once. Never even got a “Dr. John” disposition letter. I like to believe, as I cry myself to bed each night, they already had someone internally they wanted to promote and the posting was just a ghost, and my rejection email was lost in cyberspace. If only I would have had someone on the inside, maybe my fortunes would have changed!

Hit me in the comments – I really want to know – Would you pay to interview at a company that you’ve always wanted to work for?

In Human vs. Machine – You need some Machines on your team!

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The Spring SourceCon Conference recently took place in San Diego. If you don’t know what SourceCon is, it’s basically the one place in the world sourcing pros get together to share the secret sauce!

I’ve never been invited, but I hear it’s really awesome. (The “I’ve never been invited” is somewhat of an inside joke as I know I don’t have to be invited to attend if I want to go!)

SourceCon is your NOT normal talent acquisition, recruiting type conference. You just don’t show up and go to lame sessions, then go home. They’ve added a ton of hands-on learning, so when you go home, you actually got better for coming.

One thing the SourceCon folks do is also hold an annual contest called the Grandmaster Challenge. The competition pits anyone who’s interested against each other in a sourcing challenge to see who can solve the issues the fastest and most accurate.

This year the challenge was tabbed Man vs. Machine as SourceCon decided to pit sourcing technology against real-life sourcers to see who’s better. The technology chosen to compete against the humans was Brilent. Brilent is a candidate matching tool that works with your ATS (I wrote about them in May 2016 – I really like their tech!).

The basic challenge presented was this:

  1. Download a folder of three jobs: Ground Service Agent, Systems Administrator, and Product Manager. The jobs were real but altered from when they were originally posted.
  2. Download a trove of over 5,500 resumes.
  3. Search thousands of resumes and find the people who were hired, interviewed and sourced for the roles; by an undisclosed company.
  4. Points were given when the right resumes were found and classified correctly. (i.e. This person was hired. This individual was interviewed. Et cetera.) Points were also given if contestants found the right resume but categorized it incorrectly.

Brilent uploaded the resumes and did the analysis and returned the results in 3.2 seconds! Yes, that’s seconds with an “S”! The human participants took anywhere from 4-25 hours of research to produce their results.

The machine, Brilent, ended up getting third place because the platform got some of the candidates right, but not all. Humans took first and second, for finding virtually the same list, but a little more accurate.

For my money, the machine won by a landslide!

The reality is, we’re talking about sourcing and new hires. None of us really know who is actually going to be best performers once they’re hired, so I’m not even sure just because the humans were able to find the actual hires made, that those hires will even be any good!

In 3.2 freaking seconds, the machine gave me a really solid list to work from. Or I could have waited for hours, for almost the same list. Machine – 1, Humans – 0.

I just can’t even imagine this is a conversation about who really won here. We won. We won because we can now take a tedious skill of screening and get almost the same results in a fraction of the time. This allows us to have more capacity to increase talent pools, attract higher level talent, build a stronger brand, etc.

I love having great sourcing pros on my team, but I also need to get me a couple of those machines!

Body Language Matters in Recruiting Great Talent

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So, possibly the greatest basketball coach of all time is University of Connecticut’s Women’s Basketball coach, Geno Auriemma.  He currently has a 109 game winning streak in NCAA Division I basketball. Many of his current players have never lost a collegiate game!

You have no idea how unreal that streak is. It’s not like he can just recruit every top player, every year. He might get three or four of the best high school players, but other schools are also getting great talent.

Geno has something that only a tiny few great coaches have. Watch this short video to see it in action:

Couple things about this:

1. He says when he watches game film he watches what the kids on the bench are doing. If you’re at that level of detail, you’re going to be successful! I can guarantee you Nick Saban does the same thing. Tom Izzo does the same thing. Bill Belichick does the same thing.

2. If you’re interviewing for a job, the moment you pull into the parking lot, you better believe your actions are being evaluated, and almost 100% of those actions are body language!

If you hire an Eeyore, you’re going to get an Eeyore. Don’t think somehow they’ll change from the interview. If someone can’t have good body language in an interview, they’ll never have it coming to work and grinding each day.

Most of the jobs we hire for are basically skill-irrelevant. What we truly need is someone who comes to work each day with enthusiasm, is open to learning, has the ability to learn quickly, and plays well with others. I can teach you the rest. I can’t teach you to have great body language. That’s on you!

Honestly, You’re Not Disrupting Recruiting!

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So, there’s a ton of TA Technology on the market that is claiming to ‘disrupt’ recruiting. The recruiting they are claiming to disrupt is the agency recruiting game, for their ‘ever so thankful’ corporate talent acquisition ‘partners’. I’m going to name them, new ones crop up every day it seems, but I won’t give them the extra publicity. Here’s how their sales pitch goes:

“Hey, We’re disruptive! We’ll save you 70% off your cost per hire, just use our technology! Did we mention WE’RE DISRUPTIVE! Yeah!” 

That’s honestly the sales pitch. The reality is a little less flashy and entirely different story that real corporate talent acquisition leaders aren’t buying. Why? These disruptors are building their 70% sales pitch on agency fees as your cost per hire.

It works like this:

1. You can’t fill a position.

2. Agency can for 25% of the first-year salary on a $100k job.

3. Thus, your cost of hire is $25,000.

4. We’ll do it for $7,500!

The reality is, these tech companies are frauds. The true cost of hire for a direct hire for most organizations is less than $7,500. So, no one buys your disruptive pitch of savings. What you’re truly selling is a ‘discount’, not a technology disruption, and your soft-math is all wrong. Your ‘technology’ is basically an automated version of what an agency does (but less effective), offered at a discount.

To be fair, if you have no ability to recruit internally and you use a ton of agencies and have a huge agency spend, this might help you save some money. But, it’s a band-aid for a bullet wound, not a disruptive solution.

Discounting is a crappy world to compete in because you can never get out it. Once someone gets a discount, they always want a discount or more of discount. If discounting is your business model, you need to get out of that business.  Take a look at every single retail organization that has ever gone out of business. It started with discounting.

Okay, I’ll give you that you’re disrupting bad recruiting. I’ll give you that. But, guess what, no corporate TA leader I know likes the awful Indian-Call-Center recruiting models anyway. It’s the lowest common denominator in the recruiting world. We don’t need more of that, we need less of that.

Do you really want to disrupt recruiting?

Help TA leaders truly become better in understanding the technology that will actually help them hire noticeably better talent. Don’t just take advantage of them a little less the next company. Help them build a stack and a model where they don’t have to rely on outside organizations to do the hiring for them.

There’s some really good TA Tech on the market doing this. That’s the disruptive stuff – folks like Lever, Clinch, Smashfly, HireVue, Outmatch, Role Point, Greenhouse, Textio, Jobvite, Text Recruit, etc. (plus a ton of others I reviewed on my weekly  T3 tech blog series)

These organizations aren’t trying to take advantage of your ability not to be able to hire the talent you need, they’re trying to partner with you to make you self-sufficient. That’s disruption!

So, yeah, I run an agency. A post like this probably doesn’t help my business, but I can’t stand to see these upstarts try to sell themselves as technology when they’re not. Also, I do contract work, I don’t want your direct openings! I want your contingent openings!

Happy recruiting this week!

Association of Talent Acquisition Professionals (ATAP) first Board Meeting

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This week the Association of Talent Acquisition Professionals (ATAP) Board (of which I’m apart) met for the first time, live, and in person in Atlanta. There hasn’t been an official launch yet of ATAP, but the work continues to make this association the one global talent acquisition association that all recruiting professionals will turn to.

What the heck is ATAP? 

ATAP was founded originally by Ben Gotkin and Gerry Crispin, and then with a ton of help from a whole host of great TA advocates! ATAP was founded on the belief that talent acquisition, as a profession, needs an organization (like a SHRM) to support “US”, the TA Pros and Leaders that work in corporate environments, agencies, RPO, vendors, etc.

What the heck did the ATAP board and Executive Director Ben Gotkin (plus Gerry Crispin) do this past week? 

So, for over a year a ton of folks have put in a ton of work to get ATAP to the position it is now, which is basically build a complete foundation of an organization. That’s not easy! And this group brought ATAP into existence and gave it a soul.

The board and the Executive Director is tasked with building a Talent Acquisition specific association that meets all the needs of the stakeholders in talent acquisition. As you can imagine, just deciding on what the hell that means is a big job!

There are a number of critical things on the agenda that need to be addressed. First, you can’t have an association is you don’t have money! You don’t have money without members and/or sponsors. Why would someone want to be a member of ATAP?

That’s no small question. When you ask an HR Pro why they are a member of SHRM, they can rattle off a number of reasons. All those reasons were built over time, SHRM wasn’t launched with resources, certifications, advocacy, etc. But, you need to start somewhere!

ATAP is looking to do all those things you expect from a modern day association that represents your professional field. We need to build a complete body of knowledge for talent acquisition. We need to build a code of ethics for our profession. We need to build resources for our members.

We need to decide which pieces add the most value to our members, now and in the future, then prioritize that work. We need to do all of this with a current 100% volunteer organization, that can’t stay that way for long if we really want to gain traction and do really cool stuff for members.

How can you help? 

First, you can become a member! Becoming a member puts you in a position to be able to shape the future of ATAP and the future of talent acquisition. We have a ton of work in front of us, and we need TA pros and leaders who are passionate advocates of talent acquisition who want to volunteer and give back.

Second, join the conversation around a number of committees we’ll be launching over the next 90 days and once you become a member join the ATAP Facebook Group to give us feedback on many items we’ll be putting in front of our membership.

Third, spread the word. This is a grassroots organization that will not be successful with you. If you’re a TA leader, have your entire team join. If you’re a vendor consider being a sponsor of ATAP. For everyone, raise the conversation around how we (all of us) make recruiting better and a profession we are proud to be a part of.

I’m leaving Atlanta so energized and excited. The board of directors for ATAP is a ultra-passionate and diverse group of individuals that truly represent our profession. I’m proud to be a part of this future!

New Recruitment Marketing Group on Facebook! #TransformRM

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Recruitment Marketing is one of the hottest concepts on the planet right now! We all have the exact same issue right now and that’s being able to attract the right talent to our organizations.

Employment branding took off a few years ago as we came out of the great recession and there are some great things that have been happening in that space. Recruitment marketing, though, is a bit different than employment branding.

What’s the difference between Recruitment Marketing (RM) and Employment Branding (EB)?

  1. EB is who your are. RM is your complete message you want to get in front of candidates.
  2. EB comes first. RM comes next, and it’s all the technology and process it takes to get that message in front of candidates in a space and a time when they’re ready to consume that message.
  3. You own your RM. You don’t always own your brand. Many times outside influences have part ownership of your brand, but they’ll never own your RM!

This isn’t a competition between EB and RM, you actually need to do a great job at both! You also need to understand the differences between the to, as you could be great at one, and bad at the other.

I’m part of a group of Recruitment Marketing leaders who decided to get together in a space where we could all share our knowledge of RM. This group first came together last year at the recruitment marketing conference Transform in Boston.

We wanted to find a way to keep the conversation going all year, so we’ve decided to start the Facebook Group: Transform Recruitment Marketing Facebook Group.

Come join. It is a ‘closed’ group, just because we want to make sure it doesn’t turn into a spam group, but you can be assured myself and Shaunda Zilich (Employment Branding Leader at GE) will approve you to join the conversation!

What can you expect from this group?

– Connecting with great talent acquisition folks from around the world, willing to share their successes and their failures, helping us all get better at attracting the talent we need.

– Me sharing the latest and greatest things I find on the planet as it relates to the recruitment marketing world.

– A willingness from all the members to interact and share.

So, come check it out, we just launched this week. I can’t wait for the conversations to begin!

T3 – NetIn – Source Technical Talent (@HireWithNetIn)

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This week on T3 I review the technical sourcing technology platform NetIn. NetIn was developed by a former Twitter Engineer who found himself in a position of needing to find talent and not feeling like there was any technology that did what he wanted. Sure there were other sourcing tools that would spider social profiles, but he wanted more.

NetIn is a search engine to find technical candidates who have a social presence on the web. Nothing new on that, there might be around fifty of these techs on the market right now. What Netin did differently was build in an algorithm to only bring back results of the best talent, that goes way beyond keywords and skills.

The NetIn algorithm is built on a number of factors including ranking the top computer science schools, open source contributions, how recent and how active in open source, and companies and organizations that are known for having great technical acumen.  Your search then comes back with all the candidates ranked on this algorithm so you know where to begin your search and waste less time to get to the best candidates.

What I like about NetIn: 

– Extremely easy to use the search function that everyone will be comfortable, and a super clean design, which leads to you being able to use the system with no training.

– NetIn added in some great search functionality including ‘Open to Move’ that is measured on a person’s current online behaviors that show they’re more likely looking for a new job. Also, you can filter by security clearance, which is really important for organizations working on defense and government programs.

– Filter your search based on the availability of contact information: email and phone number. Netin invests in a number of phone number sources to make sure the numbers you get back are personal numbers, not just some main work line to a company.

– Email your search list right from the platform with easy to use interface.

Free trial to start and see if you like it, so there’s no risk. It’s designed for IT and IT related engineering searches for the most part. They have built an integration with Greenhouse, so if you’re using that ATS you can export your information right into the ATS. Depending on how many seats you need the price will run $200-500 per month, which is a fairly good price for an IT sourcing tool with NetIn’s capabilities.

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

T3 – Hire360 (@Hire360io) – Effortless Outbound Recruiting

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This week on T3 I take a look at the recruiting technology Hire360. Hire360 is part CRM, part sourcing technology, it’s basically automated outbound recruiting made pretty easy. Hire360 is designed for your mid-level effort jobs. It’s easy to hire entry level to mid-level jobs. Once you hit your mid-level it starts getting tough, and this is where Hire360 takes over.

Hire360 is designed to be super easy to use. Simply cut and paste a job description or manually put in a list of skills you’re looking for and the system will automatically go out and source for that position from over 150 million resumes that are floating out in the internet in various databases, social profiles, etc. Also, Hire360 will pull in the resumes from your own ATS, and add those into the final search rankings, and any paid databases you belong to.

What Hire360 comes back with is a ranked list of candidates that are the closest fit for what you’re looking for, based on their initial algorithm, and one that will continue to evolve through machine learning as you hire to get even better and more dialed in. From here the system lets you easily click on those candidates you’re interested in and starts a full functioning email campaign to reach out to them, automated or manual. All email communication on both ends is tracked, and you get great metrics on your campaign.

What I like about Hire360:

– The system is designed for low volume mid to high-level positional hiring, but it’s simple enough that a hiring manager can easily manage the system. So, it makes a great option for SMBs who have their hiring managers do their own recruiting, or organizations with many locations where each location must do their own hiring. But, I also see this tech being used at any size organization.

– You pay by position ($250 max per position) to use the system, and you can make as many hires off that one position as you want. Let’s say you posted a job for Production Supervisor and you had three openings in the same plant, you only pay for one position. Also, even after you fill your position, the CRM functionality doesn’t stop working, so there is potential to still receive candidates after the fact as well.

– The simple CRM email tracking metrics are great for an organization to know where you are in the process of filling the position. The dashboard shows you outreaches, how many sent, opened, and replied. For this level of cost, you rarely see this level of detail.

– Hire360 is set up to source only 250 miles max from where your opening is located. Why? Because it’s rare you’ll ever pull in anyone beyond that, so why market and source nationally, when 99% of your hires will come regionally?

I’m impressed with the ease of use and the simplicity of this product. You don’t have to be in TA to use it effectively to find talent, and that is tough to design. I love that it seems to be perfectly made for organizations with multiple locations where a leader at each location is responsible to hire, not a centralized recruiting department. Also, the fact it helps you uncover hidden gold in your ATS is a super bonus I don’t think they even realize how valuable it is!

Well worth a test, you can’t beat the price. They are also building out an iCims integration, so if you use iCims, a test might be a necessity!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Dear Timmy: How can I best incentivize my corporate recruiters?

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Dear Timmy,

I have a team of corporate recruiters who we pay salary and then they also get paid a bonus amount for every individual you hire. When I read your post “The Corporate Recruitment Incentive Program” at Fistful of Talent, I was encouraged we are doing the right thing. But, I have an issue. From time to time we go through periods of time when we have no hiring needs or a hiring freeze. During these times the recruiters feel shorted. How

But, I have an issue. From time to time we go through periods of time when we have no hiring needs or a hiring freeze. During these times the recruiters feel shorted. How do I incentivize them during these times? My recruiters all work remotely, hire very specialized talent, and it’s fairly low volume around 15 hires per recruiter per year. The average salary is around $150K, plus bonus.

Thanks,

Corporate TA Leader who gets it

Dear Mrs. Gets it,

Will you please hire me!? No, I mean it. I will come to work for you for only the $150K and no bonus!

So, I hear you. It’s all relative to the market, location, industry, etc. I kid about wanting a job with you, but only slightly. Very few recruiters in the world make $150K working from home making 15 placements per year in a corporate environment where all of their overhead is paid and they have a great benefits package.

So, step one of finding the right incentive would first be to understand why these recruiters feel ‘underpaid’. You might be lucky and have all rock star recruiters who are the top in the field, but I doubt they are all that level. So, then I would ask myself, is this a team incentive issue, or do I have an outlier who is truly worthy.

All that being said, your problem is a real problem if part of your compensation plan for your recruiters is to be paid by hire and you have no hires to be made!

Here are some suggestions:

– If you look at your normal hiring pattern and it’s consistently at a certain level, work your bonuses into an average hire scenario. Then give your recruiters some education on how to budget! Look you first quarter might be giant, but you better know every second quarter sucks for hires, so your bonus will be low.

– Instead of compensating by hire, maybe compensate by activities that lead to hires. Thus, just because you don’t make hires, doesn’t mean the recruiters need to stop doing all those great things that fill the pipeline. The hard part about this is it will probably drag down your candidate experience as candidates won’t be too happy to be strung along and never get hired!

– Are there other valuable activities your recruiters can do in low hire situations? I love to focus on retention and the activities that increase retention. Maybe there are project related completion bonuses you can use during these times to get some things done that have been put on the back burner, but you really need to get done now that you have the capacity.

– Ask your hiring managers for suggestions. I’m always pleasantly surprised by some of the suggestions I get from hiring managers on what my team can do for them, to help them out, even if they feel it’s not recruiting related. Many of the projects they have can be done by recruiters as well, plus it gets your recruiters more integrated into the business.

Hope this helps! Please hire me.

Tim

 

Should You Be Using Facebook Job Ads?

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If you haven’t heard Facebook has been rolling out some new job posting functionality on their site for your company’s Facebook page. Audra Knight, over at Workology put together a nice little “how-to”, so go check that out if you want to give it a try!

My question isn’t how do I post a job on Facebook, but should I be posting jobs on Facebook?

Facebook designed the feature because they felt like LinkedIn, and all those organizations that only use LinkedIn, were ignoring a giant percent of the working population. Hourly workers and actively seeking employment workers. That’s not LinkedIn’s specialty. They are unapologetically, white collar and a ‘professional network’, not a job board (so they keep saying).

Facebook looked at this and thought, “Hmmm, we’ve got a couple billion people using our ‘social’ network. A majority are hourly worker types who would like to see what great jobs are open, let’s build something for companies to connect with them”. They probably didn’t really sound like that. My guess is someone at FB said, “hey, you know we can make billions of dollars charging companies to post boost jobs to our members, right?”

So, now you can post your jobs on your Facebook page in a matter of minutes. For a few extra buck Facebook will let you pick certain demographics, like location and skills, and then they’ll make sure your job posting shows up in other Facebook members timeline, even those you have no connection to!

Who will get the best results from posting their jobs on Facebook?

  • High volume, low skill jobs is an easy target and those should produce well for you.
  • But, you should be doing some testing on most of your jobs!
  • Guess what? Not only are low paid, unskilled workers on FB, so are Engineers, IT pros, Accountants, Doctors, Nurses, Truck Drivers, Cops, Teachers, Executives, okay, basically everyone is on Facebook!
  • The other thing is most people will check into Facebook daily, most check in multiple times. Most people on LinkedIn, only check in once or twice per month.

Every organization should be testing this. It’s easy. It’s fairly cheap. It actually might work you. When you test you should be doing a few things:

  1. Use multiple Ads with different titles and wording. You need to see what catches someone’s eye and what doesn’t.
  2. Use different boost amounts on the same postings to see if that makes a difference. It should.
  3. If you want white collar, professional hires, test putting in the salary level in the title, “Process Engineer – $115K”. You can do this with success with hourly positions as well, “Electrical Technician $18.50/hr”. Every time I have A/B tested this, the postings with the salary in the title produced more results. Every time.

So, should you be using Facebook Job Ads? Yes.