Category Archives: Uncategorized

1 True Fan is How it all Starts!

Posted on by
Reply

You’ve probably heard of the idea of 1,000 True Fans. Seth Godin gets a lot of credit for the idea, but he’s quick to point out he got it from Kevin Kelly over a decade ago.

True Fans are those people who really believe in you and your work. They make it a point to consume your content. If you’re close to them they’ll make a point of coming to see you. Most people don’t have any fans. Think about your normal employee working their average job. They do good, solid work, but no one is going out of their way to hear what they have to say.

Kelly’s idea about 1,000 True Fans is this:

“A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

Here’s how the math works. You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.

Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.”

That’s a very good living for 99.9% of the world’s population. I could live comfortably in the U.S. on $100,000. Maybe not NYC, or San Francisco, but most places $100K gives me a wonderful life.

I wrote a book, The Talent Fix, that was launched in April 2018. I’ve written every day on this blog for over eight years. I’ve been blogging in the HR and Talent space for a decade. I know I have some True Fans. I don’t think I have 1,000, although I’ve sold way over 1,000 books. I think I would be comfortable saying I’ve got 100 True Fans.

Some might read that and think, well that’s not very much, but I would disagree! Think about your own life. Who are your “True Fans”. If you said tomorrow you’ll be on stage in your hometown talking about whatever and it costs $25 to see you, how many people are showing up? Now take that number and take away your parents, your spouse, your kids, etc. Now, how many are showing up?

100 is a good number. I’m working to get to 200, then 300, and maybe one day I’ll have 1,000 True Fans of my work. That would be very awesome!

My best True Fan story is that my wife jokingly calls me a “Micro-celebrity” saying there’s really only a couple dozen HR and Talent Pros in the world who know who you are. One day we were going on a trip and we were walking through Detroit Metro Airport. The new terminal is giant, a mile long.

So, we are standing in the middle of the terminal as people are rushing by to catch flights. We are discussing where we should grab a bite to eat before we get on a long flight and a guy walks by me. He stops and turns and says, “Hey, you’re Tim Sackett!” I said, I am, and started up the conversation around how he would know me, etc.

Turns out, he’s a ‘fan’ (his words, not mine), read my blog every day. Just happen to be making a connection in Detroit, he was a Talent Pro from the east coast. What a small world! As he walked away I could feel my wife staring at me, knowing she wouldn’t be able to fit my head into the plane! I mean, when your wife calls you a micro-celebrity and then you get noticed in an airport, well…

That how it all starts, one true fan who will notice you in an airport and show your wife you’re completely a micro-celebrity!

So, what does this have to do with anything? 

You don’t need to boil the ocean. You don’t need to recruit every candidate. You don’t need to have everyone see your employment brand. You need to start with one, then two, then three. That’s doable, you can do that, I can do that! Trying to do that with everyone, that seems impossible!

I’m Addicted to Hustle Porn!

Posted on by
7

You follow Gary Vee on Instagram, right? I mean he’s just a truth teller! I don’t go to church, but I do watch Gary Vee videos any time I really need something from a higher power! (My friend Connie Costigan just threw up in her mouth a little – she can’t stand Gary!)

Gary Vee is probably the king of Hustle Porn! He’s made himself extremely rich out making people believe all you need to do, to become successful, is outhustle and outwork the next person. I actually believe this concept, but only if you already have a number of other things, like a brain, a decent reputation, the ability to connect with people, some sort of skills, etc.

All things being close to equal, outhustling and outworking your competition will push you over the top more times than not.

So, what’s Hustle Porn?

Hustle Porn is the concept that people put out on social media about how hard they are hustling always. It’s that Instagram photo at midnight of you still in the office all dark, except your laptop screen going with your latest project. Basically, projecting that you’re successful because you’re working late into the night.

Hustle Porn is basically the same thing as Crossfit Porn, Gluten-free Porn, etc. For most people it has nothing to do with reality, it’s all a mirage, but what it’s doing is making us all believe we have to do these things to be successful. You always have to be on! I work 24/7/365! I never turn it off! If I’m not putting in 100 hours per week, I just don’t feel fulfilled! You know what I’m talking about, this porn gets thrown at us constantly!

Reddit’s Alexis Ophanian came out this week and called Hustle Porn the most toxic and dangerous things in technology, in regards to the tech work environment:

“This is one of the most toxic, dangerous things in tech right now,” he says. “This idea that unless you are suffering, grinding working every hour of every day, you’re not working hard enough.”

“It’s such bulls—, such utter bulls—.”

Ohanian is referring to the fetishization of extremely long work hours, typically by entrepreneurs or tech workers, who give up nights and weekends to code their software or build their businesses.

What do I think? 

I think Alexis is a whiny, rich, child!

No one told Alexis he had to work 100 hours a week to make his dreams come true. No one tells any of us that we have to work 100 hours per week to make our dreams come true.

But, guess what? It takes a lot of f’ing work to make your dreams come true!

Do you hear Bill Gates go, “Oh, I wish I would have worked less on Microsoft!” No. Did you hear Steve Jobs go, “Oh, if really regret all the time I put into Apple to make it successful!” No! There work is their passion, so they wanted to put that time in to make successful. In fact, if you asked them if they would do it all again, they would!

Building a successful business is the American Dream. American Dreams don’t happen if you work 9 to 5 pm. Sorry, that sucks, but’s it’s mostly true! Hard work doesn’t always guarantee success, but it delivers more success than average work. You will almost never find anyone go, “yeah, well you know, I just showed up to work each and did my 40 hours and that’s when it all came together and I became super successful!”

I don’t have any problem with people wanting and believing they need to work harder than everyone else to become successful. Very few will do it, in reality. It’s not for everyone. The majority of people will work a normal job, collect a check, have other things in their life, and complain about some rich prick who has everything and they don’t understand why. But, those same people will never put in the work. The real work. The hard work. The long work.

The world needs ditch diggers. The world needs cashiers. Accountants. Lawyers. Doctors. Teachers. Engineers, etc. The world also needs those crazy entrepreneurs who will work ungodly hours for years trying to make their dream come true.

My issue with Hustle Porn is when you see idiots masking as hustlers when you know the truth! They throw up that IG photo of them flying on Sunday and they think somehow they’re a superhero because they flew out on personal time to make a Monday morning meeting in another city. Welcome to the show idiot, you’re not a superhero, that’s life!

The real hustlers don’t have to show how hard they’re working, what they will produce, will tell their hustle story.

Your Weekly Dose of HR Tech: @LinkedIn’s Talent Hub – LI jumps into the ATS space! @HireOnLinkedIn

Posted on by
Reply

Today on The Weekly Dose I dive into LinkedIn’s foray into the applicant tracking space, with Talent Hub. For years the LinkedIn super users have been begging for an ATS from LI, and at LinkedIn Talent Connect their wish was finally granted! LinkedIn is calling their new ATS, Talent Hub and it’s built for mid-sized organizations that are full LinkedIn Recruiter users.

You don’t have to be LinkedIn Recruiter users to actually use Talent Hub, but it would be silly if you weren’t. Talent Hub was built for the sole purpose of being able to utilize all of LI’s products more effectively and efficiently, primarily Recruiter being the main one.

Why use LinkedIn Talent Hub for your ATS? 

First, if you already have an ATS and you’re a LinkedIn Recruiter shop (meaning you use LI Recruiter as your primary source of candidates) LI did build Recruiter System Connect (RSC) and has already built out integrations with many of the largest ATS’s on the market (Greenhouse, Jobvite, Taleo), and also built integrations with non-ATS providers like Workday Recruit.

Most mid-sized recruiting shops currently use around 9 tools to attract and hire candidates. Most of those shops would prefer one tool, full integration. Talent Hub was built to be that one tool, assuming you already use LinkedIn Recruiter has your primary sourcing tool. Also, crazy customization is not something you need. Talent Hub is a Saas model ATS and can be configured, but not customized. I find most mid-sized shops don’t need customization as all, so this will be a good fit.

What do I like about LinkedIn Talent Hub? 

– Love how LI built out a workflow that is modern, effective, and efficient. From the first intake/strategy meeting with a hiring manager, Talent Hub gives you market insights immediately while you’re building out the requisition with your hiring manager, that will help you save time and resources right off the bat!

– Talent Hub was built for hiring manager collaboration and they have their own dashboard that not only allows them to view and comment on candidates, it also gives them a deep view of the work that is being done (or not done) by the recruiting team on their opening. No longer will you have to answer the question, “So, what’s happening with my req?” Every HM will know in real-time what’s been done! I absolutely love this! LinkedIn is calling this the “Hiring Manager Digest”.

– Job distribution and social share are built in and you would expect that from a newly built ATS. What you get from Talent Hub is a fully integrated sourcing platform that as soon as you put in your requisition the system is already working in LI to show you exactly who’s in your talent pool to begin sourcing.

– Inmail and Email in one fully integrated platform. No longer will you have to deal with two inboxes, now you will have one for all of your email related communications.

– A robust scheduling tool that is really next level as compared to other ATSs in this market and price point. Allows your recruiting team to place values and priorities on each part of the interview process, so that if your number one decision maker has to cancel for some reason, the system automatically updates and reschedules everyone so a candidate isn’t being pulled back and forth until the ‘right’ person can be there.

– Offer process includes real-time market compensation data as part of the process to help the organization waste less time messing around with below-market offers.

What you won’t find in Talent Hub: 

– Indeed and Google for Jobs have no integration with Talent Hub, so your jobs won’t automatically show up on those platforms and you’ll have to manually work to get your job on those platforms or build workarounds.

– No Text/SMS messaging, although, I’m told this is on the roadmap. I understand why it’s not there, as it hurts Inmail usage, but in a modern ATS text messaging is a must, especially if you’re using your ATS/Recruiting platform to hire hourly candidates.

Talent Hub is fully designed to take advantage of LinkedIn’s other recruiting tools. It’s designed for non-LinkedIn users, and for good reason! LinkedIn Recruiter users wanted something to help them hire more candidates, faster, and LinkedIn definitely delivered on that! We can argue until the cows come home on whether or not a recruiting shop should be tied so strongly to one tool, or not, but it’s really a moot point. Talent Hub was designed for those who love using LI Recruiter and find it very effective. It was not designed for some super sourcer who has 32 Chrome sourcing extensions.

Should you demo Talent Hub? If you use LinkedIn daily to recruit, you should demo! The integrations between the products are super tight and make it really easy to use. The hiring manager digest is something every single ATS will steal and put on their roadmap! The data insights that help you with your intake meetings with hiring managers are a game changer.  So, yes, go give it a demo and see what you think!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

The Newest Leadership Concept that will take 2019 by Storm: “Sunshining”!

Posted on by
5

Have you heard of “Sunshining“? I’m guessing most of us haven’t. I came from Reed Hastings the CEO at Netflix. Netflix has a really transparent work environment and Reed and his executive team has started telling employees exactly why someone has been fired. They call these talks “Sunshining”!

It’s not just about explaining why someone got fired, it could be about almost anything. This radical transparency is part of Netflix’s unique culture and employee experience. If you have a question about anything, you’re encouraged to ask out in the open, and leadership is encouraged to welcome these discussions, even those that might be taboo in most company cultures:

In one “sunshining” scene described by the Journal, former talent chief Tawni Nazario-Cranz was asked by Hastings in front of dozens of executives why she paid for some of her team’s makeup and hair styling ahead of a company launch event. Nazario-Cranz said that if a manager took employees to a golf outing it wouldn’t be questioned, which led to a debate about “gender equity,” one person in attendance told the paper.

Employees are also encouraged to review each other and share feedback with their teams. There are”real-time 360″ lunches and dinners for feedback and criticism, with one former executive saying the pressure to participate was the “hardest part about the culture.”

 

Can you imagine sitting down in front of a department of employees and saying, “Hey, everyone, you all know Tim, your boss, well, I just fired Tim because Tim quite frankly wasn’t getting the results we hired him to get. Tim is right here, right now. Let’s discuss!”

 

Um, what!?! “Yeah, hey guys, let me wipe the tears away from my eyes, I’m still in a bit of shock, I guess I’m most concerned with how I’m going to pay my mortgage and tell my partner I just got fired, but what would you like to know?”

 

Holy crap! That could not happen, ever! Unless you had this culture of ongoing performance feedback and accountability where it was 100% out in the open that this was happening and there was no ill will. Even then, I’m still skeptical! I mean, I’m willing to sit down as a fired employee and talk to the troops if Reed is giving a giant parachute! “Oh, yeah, hey guys, I just lost my job, but I’m fine, I’m thinking of taking a couple of years off to pet puppies or something!”

 

Do you think your company culture could handle this right now?

 

I’m doubtful, primarily because this isn’t something you can just turn on and the next day start doing it. This is a fairly radical cultural shift to even open up and be that transparent across the organization. I think most of us would tell ourselves we would love to work in that type of environment until the mirror is turned on ourselves!

 

That’s a tough leadership environment to be a part of for sure!

 

What didn’t make it through Netflix’s leadership team? 

 

Having employees see each other’s salary! Reed wanted to open this up, the rest of the leadership shot this down:

 

Starting last year, Netflix allowed any executive above the director level to see the salaries of all employees, a decision that, like most of those detailed by the Journal, received mixed reviews from the people interviewed. In the case of employee pay, some said it led to awkwardness, while others said it encouraged people making less money to try and get raises. However, Netflix executives recently shot down an effort by Hastings to allow any employee to see the pay of any colleague, regardless of rank, the paper said.

 

I think that’s a giant step of any organization, but it’s probably the one step that needs to happen to fix gender pay inequality for good!

5 Things Great Employers are Doing to Drive World Class Candidate Experience in 2019!

Posted on by
Reply

I’m still struck at how for the most part, we treat candidates like garbage. Historically in Talent Acquisition, we had this really weird power dynamic that took place. We believed we (TA) had jobs to give out or not give out, like prizes, so we would force candidates into our processes and make them jump through hoops.

It’s been a super hard habit for many of us to break! Even with historic low unemployment numbers!

I have some help for you! 

I’m partnering with the folks over at Candidate Rewards to put on a free, live 1-hour webinar titled:

5 Things Great Employers Are Doing to Drive World-Class Candidate Experience in 2019! 

What can you expect to get from this webinar?

– 5 Rock solid strategies and tactics you need to be using to deliver more candidates to your organization!

– 3 Things great organizations never do to candidates, and that you can easily change in your own TA Shop!

– Candidate Experience data that will give you the ammunition you need to change your executive’s mind and give you more budget money to fix your Candidate Experience issues!

– Live Q&A with me on your toughest Candidate Experience questions!

Candidates Experience has been one of the hottest topics over the past five years, and it’s never been hotter when it comes to the hiring environment that we are in right now! Right now is the perfect time for most of us to look at our 2019 strategies around Candidate Experience, because for most of us it’s TA Budget Time!

If you don’t plan, you plan to fail! That’s what we are always told, right!? So, let’s sit down for an hour and discuss how to make 2019 the best year you and your TA team has ever had!

REGISTER NOW for this free webinar! 

I’m looking forward to presenting this information, it’s the first time I’ve ever done a Candidate Experience presentation, and I’m sure my takes will probably be a bit different than most, but you’ll have to let me know!

Your Weekly Dose of HR Tech: @Hiretual – Find, Engage, and Pipeline Candidates

Posted on by
Reply

Today on the Weekly Dose I review the sourcing technology Hiretual (Hire-Tool). So, I’ve been hearing from my sourcing friends for about two years that Hiretual is awesome and I need to check them out. Hiretual is a modern sourcing technology platform that allows a Sourcer or Recruiter to quickly search for possible talent online from dozens of different possible sources.

There’s now an entire verticle in the recruiting technology industry dedicated to sourcing technology and Hiretual falls squarely in that camp. I’m keen on saying that it’s never been easier in the history of recruiting to find talent, and it’s that way because of sourcing tools like Hiretual. Hiretual spiders the web finding profiles of potential talent that meet your exact search criteria from over 30 different channels. Places like LinkedIn, Github, Facebook, etc.

Hiretual is simple to use. You can build a custom search for what you’re looking for, or simply drop in a job description and the system will automatically pull the data it needs to begin the search. It will then do an initial search and have you rate the quality of the candidates. This helps the AI within Hiretual to begin learning what it is exactly you’re looking for and return better candidates.

What I like about Hiretual: 

– You can target competitors or specific companies you want to see candidates from and the technology will search for just individuals with a background at those organizations.

– If you search for candidates with government clearances, Hiretual can specifically help you with this. I’m amazed at how many times a year I’m asked directly about this capability.

– You can run multiple searches simultaneously, and save searches you run frequently.

– You can message and nurture candidates right from Hiretual.

Sourcing technology, like Hiretual, aren’t a recruiting silver bullet. I’m in love with this type of technology, but it won’t magically find you, candidates. It will magically find you talent, that you then have to ‘sell’ them a reason on why they should want to talk to you and come work for your organization. For the most part, Hiretual is returning passive candidates, not active. This is a struggle for recruiters and sourcers who only know how to work with active candidates.

Hiretual is super powerful in helping you find people with the skills you desire, but you still need to get them interested in you. If you and your team are ready to start recruiting passive candidates than this is definitely a technology you need to demo!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Learnings from @ImMollyBloom and Molly’s Game at #RNL18

Posted on by
Reply

Out at Jobvite’s Recruiter Nation Live conference and had the opportunity to see Molly Bloom, author of the book and screenplay of Molly’s Game. If you haven’t seen the moving or read the book, go do it, great story.

I was fascinated because at her core Molly is a world-class athlete who had to stop competing due to major injuries, but it’s rare for anyone to become world-class in anything. She became famous because she figured out how to make a ton of money running private high stakes poker games for super wealthy people, which ultimately led to legal trouble.

Much of Molly’s legal troubles were because she refused to give up all the famous, rich, and powerful people who were playing in her games, which made her unique in not selling out to save herself.

I always cautious when it comes to ‘celebrities’ who are keynoting at a conference. For the most part, they are fairly entertaining and polished, but the substance is usually fluff. Molly Bloom was unlike any ‘celebrity’ keynote I’ve ever listened to, and I have a great idea she would be an awesome person to sit down within private over a glass of wine and just hear some amazing stories!

Here are some of the great quotes and ideas she shared from her life:

– “I’m always cautious about imparting advice…because I’m a convicted felon!” She said while laughing! I love the self-depreciation and awareness she had about her. She understands she’s famous because of a story where she got convicted of a crime. Not a situation to brag about, but she had great learnings from going through that life experience.

– “Anybody is reachable and everyone wants to feel special.” Molly understood the basic psychology of the world. We all want to feel special, and if you can make someone feel special you have true power. Also, if you really want or need to get in touch with almost anyone in the world, you can do it if you try hard enough – which she was able to get to a major Hollywood director to pitch her screenplay, with no experience in movies!

– “There’s no amount of money or freedom worth it if you don’t like yourself.” Molly exceeded every goal she ever had in terms of making money, and she wasn’t happy. She also was given the opportunity for freedom by ‘just’ throwing a bunch of people under the bus, but she couldn’t live with herself if she did that. So, want to be happy? Stop changing everything around and just focus on accepting yourself.

– “Everything comes down to relationships.” Molly was able to start and build the largest private poker game in the world with millions of dollars flowing through it each night because she made and established the relationships. Not knowledge. Not who her parents were. She made relationships and learned how to leverage their relationships.

– My favorite quote – “I didn’t succeed because I didn’t prepare. I didn’t succeed because I tripped over a stick that I never could have anticipated being on the course, it was random, and sometimes that happens in life.” We are told all we have to do is prepare and work harder and blah, blah, blah. If we do all that we will succeed. And then we do that and we don’t. That’s life! That happened to Molly in her athletic career and it was super hard for her to come to grips over that, but she did. Life isn’t fair and sometimes it’s going to suck, but you pick yourself up and you move forward. Love it!

What I really liked about Molly Bloom was her lack of polish around speaking. She made some mistakes in what she wanted to say and she would back up and correct herself and laugh at herself. She sometimes messed up her own story. But she seemed extremely real and transparent. That’s rare at a conference, it’s rare in most of our lives. But, it’s very cool to listen to!

Influencers or Analysts – Who has the most impact to your brand?

Posted on by
4

The worlds of Influencers and Analysts have never collied more than they are right now in the HR industry. Most of this has to do with the popularity of Influencer Marketing that has taken off in the past decade, and like most things in HR, we are now just catching up with the marketing trend.

Traditionally, in the HR space, companies selling products, technology, and services only really cared about two things: 1. What do our clients think of us, and 2. What do the “Analysts” think of us?

What’s an Analyst? 

Every industry has them. These are basically individuals who work for organizations like Deloitte, Gartner, Forrester Research, IDC, and hundreds of boutique firms specializing in specific parts of the HR ecosystem. The individuals spend a great deal of time understanding the landscape of a specific function in HR, the technology, the processes, what works and what doesn’t, etc. Then your organization pays their organization a great deal of money for this expert knowledge.

The hope is, using this expert Analyst knowledge will ultimately help you save time, money, and missteps because you’ve hired a firm of experts to help you make the right decisions. Many of these experts have never actually worked a day in HR, but hold MBAs and such. Some of these people are some of the smartest people I’ve ever met, and if you listened to them, they could truly help you. Some are idiots working for a big firm.

Examples of Analyst I admire: William Tincup, Madeline Laurano, Trish McFarlane, George LaRocque, Ben Eubanks, Kyle Lagunas, John Sumser, Holger Mueller, Jason Cerrato, Josh Bersin, etc.

This will then beg the question of well, then, what’s an Influencer? 

Influencer marketing has been around for a hundred years, but Kim Kardashian is the queen of modern day influencers. I’m famous! You see me talking about or using this product. You buy this product. That’s really the backbone of influencer marketing. I mean Kimmy D would never steer you wrong, would she?

An Influencer is anyone in an industry that a measurable amount of people are listening to, that will the influence their buying behavior. I write a blog post on some product that I’m using in my own shop. It’s super awesome! You go out, look at it, and decide to buy it and use it with your team. You’ve been influenced.

Most of the influencers in the HR industry are current or former practitioners, they’ve lived your life. Some are super smart and have the resume to back it up. Some are complete idiots. Any idiot can have a blog (I’m a great example!). Most influencers, like an analyst, have a specialty, something they’re better at than other stuff. Some influence full time, but most hold down ‘real’ jobs to pay the bills. So, they probably don’t have the time to deep dive into the industry, as you’ll see with analysts.

Examples of Influencers I admire: Kris Dunn, Dawn Burke, Carmen Hudson, Robin Schooling, Jason Lauritsen, Laurie Ruettimann, Jennifer McClure, Sharlyn Lauby, Steve Browne, Sabrina Baker, Joey Price, Mary Flaukner, Jessica Merrell, Janine Truitt, etc. (there’s really too many to name!)

Many of these people are HR Famous! They have worked hard to create an audience who for the most part listens to what they have to say.

You also have people that fall into this strange middle ground of Influencer-Analysts types that have no name. Maybe they started out as an influencer, then became an Analyst, or maybe they were an Analyst who became popular and started influencing. Examples in this camp are folks like: Josh Bersin, Jason Averbook, Sarah Brennen, Trish McFarlane, Ben Eubanks, etc.

(BTW – All of these people you should connect to! )

So, who has the most impact on your Brand? Influencers or Analysts? 

This is not an easy question to answer because like almost anything it depends on a lot! We all know of a certain product we love and regardless of the influence or what some expert is telling us, we will just buy it because we love it!

We also have an untold number of products and services we buy because someone we trust told us about it, and because we trust them, we go buy it.

If you’re a large enterprise level product or service, basically selling to companies that have more than 5,000 employees, you better make nice with the Analyst community! They tend to have the ear of more enterprise buyers then you’ll typically see from influencers. I doubt very highly the CHRO of Google is reading this blog! (but I know the CPO of GM is!)

What I see is companies selling to enterprise usually work with both Analyst and Influencers. They want to ensure their message is heard across the buying community, so they don’t miss out on a potential buyer, and they have the money to do both.

Companies selling to under 5,000 employees and it starts to get a little harder to determine the impact of Analysts. I mean how many HR and Talent shops in Small to Medium sized businesses have the money to pay for Analysts Research? Not many! If you run an HR shop of a 1500 person company, you do not have $50,000 to hear what the best ATS is! The ATS you buy won’t even cost $50K!

Behind the scenes, most analysts understand their biggest impact in on the enterprise buyer, and because that’s where the money is, that’s exactly where they want to be! If you have buyers across small, medium, large, and enterprise markets, it then becomes a more difficult decision on how you use Influencer marketing.

The real answer to the question above is you engage with the analyst and influencers that have the most positive impact to selling your product. Unfortunately, most organizations have little or no idea if either side is having an impact to selling their stuff.

Who has the juice? 

I call someone who has ‘real’ influence as having the “juice”. If you have the ‘juice’ you have the ability to influence real buying decisions on a regular basis. Laurie Ruettimann tells you to go out and buy this new great HR product, and that organization will see a measurable sales increase directly tied to the links in her posts. She’s got juice!

I wrote about an HR Tech company a few months ago after a demo and a month later they sent me a bottle of gin because they landed a six-figure deal directly from my mentioning them in a post. That’s gin and juice! 😉

Most people who call themselves influencers in the HR space have little or no juice. Usually, because they just don’t have a large enough, sustained audience who is listening. They might be 100% correct in their recommendations and insight, but not enough people are listening to move the buying needle.

I love what the folks are doing over at HRMarketer because they are actually showing organizations who have the juice and who doesn’t. I can tell you I have the juice and say I’m the #1 Influencer in the HR marketplace, but the reality is, anyone can say that! HRMarketer is actually giving data behind those words to let people know where the real juice is.

The truth around all of the analyst vs. influencer chatter is that you’ll find people in both groups who can help you, and people in both groups who are complete idiots and have no value. The best thing to do is build a relationship with both, find out who moves your needle and aligns with the messaging you’re trying to get out, and then measure. Eventually, you’ll find the right mix that will work for your organization.

The Conference Swag Everyone Wants! #HRTechConf

Posted on by
2

I was on my way out to The HR Technology Conference this week listening to Laurie Ruettimann’s Let’s Fix Work podcast she did with William Tincup (Two close friends of mine that are smart and know the industry at another level).

For a long time, Laurie would go to conferences and she has this weird fascination with conference swag. She would go collect stuff from booths, go back to her room and do a video about what she liked and didn’t like. They were great vids.

So, on this pod, Laurie continues her fascination with swag and asks William what his favorite swag for a conference is and his answer was awesome. William said the best swag is “something you like”. Basically, get stuff you like, because if you have it left over, it’s yours, so get stuff you enjoy.

I love that. Probably because that’s how I buy swag. I have DisruptHR Detroit coming up next week and I’m giving away a Kate Spade bag. My wife loves Kate Spade bags, she probably has a dozen. If she likes them, I know others will, or if they don’t, I just got my wife something she’ll love!

Some of the favorite swag I’ve gotten in the past:

  • JBL Flip 3 Bluetooth speaker from Halogen (now Saba). I still use it today. Fits perfectly in a golf cart drink holder and it’s waterproof, and it sounds amazing.
  • Northface full over jacket from the now-defunct Elevated Careers. Love the jacket and still wear it.
  • Ray-Ban sunglasses from CareerBuilder and Paycor. Great sunglasses, still wear them, my sons steal them (I know it’s great swag when my sons try to steal it!).
  • Beats Headphones by Dre from three different vendors including CareerBuilder (CB always gives the best swag!), and two others that preferred not to be named because they didn’t give the same gift to all the influencers (turns out this is common). All three sons have swag Beats, and I’m a good Dad!
  •  Bottles of Gin – too many vendors to name! Turns out I like good Gin and once the word gets out, it becomes a perfect swag gift!
  • Shinola notebook from Quicken Loans. Shinola is a native Detroit company and QL’s headquarters are in downtown Detroit, and I love the local connection!
  • Herschel Backpack from CareerBuilder. Historically, the CB marketing team has killed swag! They are young, fashionable and want to bring stuff that is currently hot. It costs a bit more, but it gets remembered. (Irina – take note as the new CEO – you’ve got swag goals to live up to!)

All of this goes back to William’s point, the stuff I love as swag is stuff I would buy for myself. I wouldn’t buy myself a $1.23 pen. William also said the key to great swag is scarcity. “Oh, I want some of those Beats!” Yeah, well see, those Beats are for buyers, do you want a demo? Bam!

My recommendation with swag? Less is more. Take your $1,000 budget and don’t buy 1,000 pens. Buy 10 of something really great and give away ten great things that will make a buzz on the conference floor. Buy 5 Kate Spade bags and give one away every four hours and you must be present at the booth to win. People will show up, there will be buzz, and you’ll get more than a $1,000 worth of marketing.

I have a theory that you could also giveaway puppies and would always win any show you go to. The problem is it’s hard to travel with a barrel of puppies. It could get messy. But everyone wants a puppy!

What’s the best swag you’ve ever gotten?

(BTW – All Gin swag can be sent to me directly at 3451 Dunckel Rd, Suite 200, Lansing, MI 48911)

Career Confessions from Gen Z: 20 Ways to Work Better with Gen Z!

Posted on by
Reply

Tuesday is one of my favorite days of the year: my birthday! Ever since I was little, I had trouble falling asleep the night before my birthday because I was so excited, and I’m a little embarrassed to admit that it isn’t any different this year. This year is a pretty big transition as I move on from my teenagers year and enter my third decade on this planet.

Pretty cool, pretty terrifying.

So, in honor of my 20 years, I compiled a list of 20 tips and tricks in order to work best with your Gen Z friends, employees, co-workers, nieces/nephews, or whoever else.

  1. Try to limit/reduce your questions about our days/events etc. to as few as possible, especially early in the morning or late at night.
  2. Talk to us as little as possible in the morning.
  3. Be encouraging.
  4. Call us on the phone instead of having us call you. (Recruiters – are you hearing this!?)
  5. Try to accommodate our insomnia by allowing later wake-up times/work times.
  6. Provide caffeine – for free! (good general rule for all people)
  7. Be open to any ideas, no matter how wacky they may be.
  8. Provide non-traditional spaces to get work done.
  9. Be patient.
  10. Bring food whenever a really hard/annoying task comes up that needs to be done.
  11. Don’t be afraid to push us.
  12. Provide guidance without completing the job for them.
  13. When we have headphones on, it most likely means that we are focused/don’t want to be talked to.
  14. Encourage activities that limit our constant phone use.
  15. Give us space.
  16. Acknowledge a job well done, but criticize when necessary.
  17. Don’t stalk their social media profiles (at least not all the time 🙂
  18. Embrace the youthful spirit as much as possible.
  19. Try to give as much detail because although we may have questions, we’re probably too stubborn/scared to ask them.
  20. If you just can’t with the hormone filled moments of rage, step away, roll your eyes, and try to move on. Chances are that’s exactly how’d we react too.

Young people are weird. But, we all were young and weird once. So, try and take that weird and turn it into something awesome.

That’s what I’m going to try and do in this new chapter.  Here’s to the next 20.

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a Gen Z? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.