Do Recruiters Still Need to Make Phone Calls?

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I spoke at CareerBuilder’s Empower last week and in my presentation, I harped on the talent acquisition pros and leaders in the room on why 100% of us are not using texting as a primary first form of contact with candidates. The data is in. Texting works! It works better than email by a mile, but still, less than 50% in the room are texting candidates.

After I was done a great TA pro came up to me and said, “Tim, shouldn’t recruiters being calling candidates!” I feel in love! Why, yes, fine, sir they should always be calling candidates! But, let’s not forsake other tools that are working at a high level. We know people, in general, respond to texts at a much higher rate than email and phone calls.

You see a text and within seconds you read it, and you respond to it at more than double the rate of email or voicemail. In talent acquisition, we are in LOVE with email, even when it doesn’t work.

In 2011, I wrote this post below – funny enough, it’s still relevant today (except now I think we need to add in more texting with those phone calls!)

Do we (recruiters) still need to make telephone calls?

I mean really it’s 2011 – we have text messaging, emails, Facebook, Twitter, etc. – hasn’t the telephone just become obsolete?  Does anyone actually use their cell phones to make actual phone calls anymore?

The New York Times had a very interesting article last week: Don’t Call Me, I Won’t Call You, in which they delve into this concept of whether the act of making a phone call has jumped the shark or not.  From the article:

“I remember when I was growing up, the rule was, ‘Don’t call anyone after 10 p.m.,’ ” Mr. Adler said. “Now the rule is, ‘Don’t call anyone. Ever.’ ”

Phone calls are rude. Intrusive. Awkward. “Thank you for noticing something that millions of people have failed to notice since the invention of the telephone until just now,” Judith Martin, a k a Miss Manners, said by way of opening our phone conversation. “I’ve been hammering away at this for decades. The telephone has a very rude propensity to interrupt people…

Even at work, where people once managed to look busy by wearing a headset or constantly parrying calls back and forth via a harried assistant, the offices are silent. The reasons are multifold. Nobody has assistants anymore to handle telecommunications. And in today’s nearly door-free workplaces, unless everyone is on the phone, calls are disruptive and, in a tight warren of cubicles, distressingly public. Does anyone want to hear me detail to the dentist the havoc six-year molars have wreaked on my daughter?

“When I walk around the office, nobody is on the phone,” said Jonathan Burnham, senior vice president and publisher at HarperCollins. The nature of the rare business call has also changed. “Phone calls used to be everything: serious, light, heavy, funny,” Mr. Burnham said. “But now they tend to be things that are very focused. And almost everyone e-mails first and asks, ‘Is it O.K. if I call?’ ”

Sound Familiar?

Now I could easily turn this into a generational issue because for one it’s easy to do, but this isn’t a GenX vs. GenY issue.  This is a basic communication issue.  An understanding of what we do in our industry issue.  Whether your third party or corporate recruitment, we do the same thing, we search and find talent.  There are two basic ways to screen potential talent for fit for your organization: 1. Meet them in Person (no one would argue that this is the best way, but boy it’s expensive if you are using it as your first-line screen); 2. Meet them over the phone (done in some form or another by 99.9% of recruiters).

There really isn’t any way around this issue, we recruit, we make telephone calls.  If you don’t like to make telephone calls, if you believe what the New York Times article believes, you shouldn’t recruit.  It’s not an indictment on you, this just isn’t your gig.

Recruiters like to talk to people, to question people, to find out more about people, not a career best done by email and text messaging. We need to talk live to others. That’s how we go to work. Doesn’t matter if you’re 21 or 6. It’s how to deliver great talent to our hiring managers.

So, here’s a tip, if you’re in recruitment and you don’t like making phone calls get, out of recruitment, you will not be successful.  If your first choice of contacting someone isn’t picking up the phone and calling them, instead of sending them an email, when you have their phone number, get out of recruitment. If you’re thinking you want to recruit, and you don’t like making phone calls take another path.

Recruiters make phone calls, that’s what we do.

Where do you find the best recruiters?

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Logical Argument (that I had with someone recently):

Best Recruiters = Best Companies to Work For

Rationale: The best recruiters bring in the best talent, the best talent makes the best companies.

Illogical Argument (but frequently factual):

Worst Companies to Work For = Best Recruiters

Rationale: If your company is the worst company to work for, meaning you have a bad environment, and a bunch of other negative stuff, it’s going to be very hard to recruit top talent to your organization.

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I was having this conversation with an HR executive that I highly respect but he can be a major idiot (i.e., he use to be my boss which in itself doesn’t make him an idiot, that he does on his own).   Here’s my point.  Working at a bad company makes it extremely hard to recruit.  This type of environment breeds recruiters who either fail (and usually very quickly) or through tremendous odds succeed in finding talent to little by little make their organizations better.

His point is easy: Great company, everybody wants to work for you, recruiter cherry picks the best talent and then calls them to tell them they’ve won the Job Lottery (my explanation, not his!).

I’m not sure this is the chicken and egg scenario. Does the company make the recruiter great, or does the recruiter make the company great?  I really believe great recruiting can turn around a company that isn’t so great. But, average or even sub-average recruiters many times won’t pull down a great company.  At the same token, I do believe the Best Companies to Work For have more average recruiters than great recruiters (oh boy, I said it), why?

Because working in recruiting for a Best Company, makes you lazy. You know longer are the hunter, you become the farmer.

Before you blow a gasket I’ve worked in both environments, crappy going out of the business company where nobody wanted the job you were offering, to industry leading the best company to work for everyone wanted your job, even the crappy jobs.  It was easier working for the latter.

Did the best company still have challenges, you bet, but it was still easier.  We had high-class problems at the best companies (oh no! how do we properly select from all these great candidates) compared to the bad company (oh no! how do we keep the doors open next week if we can’t hire enough people).

So, what’s my point?  

If you are looking to hire a great, top performing recruiter don’t believe the hype that they need to come from a “Top” company.  Where they need to come from is a company that has faced major recruiting challenges, and they’ve found ways to be successful in-spite of those challenges. If you find a recruiter who has always live in fairy’s world their entire career you throwing them into your nightmare might cause their halo to fall off.

The Secret to High Performance? Stay in your Box!

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I was reminded of something recently – getting out of the box – isn’t comfortable.

Now – I know what some of your are thinking – “But, Tim, you need to get out of the box to challenge yourself, to push the limits, to get you and your organization better!”

Really?

Or have we been sold this by this eras snake oil salesmen and women (leadership trainers, life coaches, every motivation, and leadership book written in the last 20 years)?

I’m not sure.

Here’s what I know:

1. People perform better when they know their boundaries. (their box)

2. There is comfort in knowing what to expect, with comfort comes sustained performance long-term.

3. In reality, a very small percentage of your employees will actually perform above their average performance being “out of the box”.

We as HR Pros tend to go a little overboard sometimes, in the attempt to “help out” the cause within our organization. That can be both good and bad.  Things are going as well as they could be, so we push to get everyone out of their box and reinvent themselves, in hopes that this will lead to better performance and higher organizational results.

When in fact, many times, it will lead to the exact opposite.  Not everyone is wired to get “out of the box”. In fact probably at a minimum 80% of the workforce should stay in their box, and keep plugging along with their solid performance that they are already giving you.

The trick to great HR in getting great performance is to find those race horses who you can push out of the box, and they show you a whole other level of performance that you and they didn’t know existed.  But if you keep pushing plow horses out on to the track in hopes of turning them into a race horse you, and they will fail.

So, don’t drink the Kool-aid and believe everyone can and wants to be out of the box thinkers and performers. Not everyone does and you limit yourself by thinking in such general terms.

When You Want It More Than They Want It

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You know what?  Being an HR Pro isn’t tough, being a Dad/parent is tough!  But, sometimes they seem to be very similar jobs.

I was reminded this weekend that many times in life, you want more for your kids/employees than they might want for themselves.  We run into that frequently as HR Pros – you sit through 100’s if not 1000’s, performance management reviews, and in many of those, the conversation is centered around asking the employee,”Well, what do you want out of your career?”

The smart ones usually tell you what you want to here, the not-so-smart ones will tell you something totally off the wall, but either way, you end up feeling like you’re doing the parenting!

Recently, I was taught a lesson that I’ve taught many people in my career.  The usual scenario is me sitting with an executive or hiring manager, explaining to them there is nothing we can do to change this employee if they are not willing to change this for themselves first.  Seems simple, right!?

We can offer the best tools, the best teachers and mentors, send them away to great conferences and nothing happens, it’s the same old employee that we had before.  We (HR, leadership, etc.) keep trying to change the individual, but the individual hasn’t decided, yet, that they are willing to change. In a nut shell, this is Performance Management, and there is a ton of performance management in Parenting!

For me, this is about wanting to turn one of my sons into something they are not, or are not yet ready to become.  I can yell and push and plead and do everything my Dad probably did to me but if he hasn’t made up his mind to change, it’s just not going to happen.

It’s funny how we all teach and train things that we haven’t really experienced or understand.  It’s in our DNA to want more for those we care about most. If you are a great leader/HR Pro and you care about your employees, you innately want them to reach their highest potential, it’s a natural feeling.  The hardest part is getting to the point where you understand that no matter how much you want your employee to change for the better they have to want to change, first before any step forward will take place.  The hardest thing to do as a leader/parent is to wait for this to happen.

So, don’t stop giving them the opportunity because you don’t know when the light will come on when the desire to change will take over. It could happen at any time.  We set the table, we invite them to eat, then they either come and eat or they don’t.  The next day, we set the table again and again and again.

One of my favorite quotes of all time comes from Leo Buscaglia (who is a wonderful writer and teacher), Leo says: “We don’t love to be loved in return, we love to love.”   As HR Pros/Leaders/Parents I think Leo has it right. We don’t try and make those we care about better, for something we are going to get in return, we try and make them better (and continue to try) for the simple reason, it’s the right thing to do.

The hard part is we know, we see the potential usually because, we didn’t reach that potential ourselves, and through that experience, we want to make sure others don’t miss their opportunity.  So, we will head back to the gym, a little smarter, a little wiser and, yeah, I’ll probably still yell a little too much…

T3 – The 100 Hottest HR and TA Technologies on the Planet #

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My good friend William Tincup (@WilliamTincup) is probably the single smartest person I know in the HR and Talent Technology space, worldwide! That’s saying a lot because this space is filled with smart men and women.

At HR Tech Fest this year, William made a comment on stage that there is roughly 21,000 HR and Talent Technology companies in the world. Seems like a number I can’t even get my head around – I might know 250 or so!

To prove his point, William quickly puts together 100 of the hottest companies on the market and shared them on LinkedIn. Since most of you don’t visit LI but once or twice a month, I wanted to share them here as well.

My suggestion is to demo one of these companies each month. One hour of development per month, 12 hours total for the year. Any of us can do this. Pick out the ones that make the most sense to you, in your role. This will change you professionally. You’ll be smarter. You’ll see what your competition is doing. You’ll begin to think more strategically. Yes, just be looking at, and better understanding the technology that is shaping your profession!

Yes, just be looking at, and better understanding the technology that is shaping your profession!

You can meet both William and me at The HR Technology Conference in October. Use the Promo code “SACKETT17” and receive $200 off your rate! Also, check out the HR Tech Insiders Blog for great content before, during and after the event!

This list is alphabetical. None of these organizations are paying me (yet). If you’re not on it, but want to be, connect with William on the Twitters and just ask.

Dream Jobs Are A Lie!

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I hate that we are meant to feel that we should have our dream job.  It’s drilled into our society at nausea from mass media, our celebrities, our teachers and spiritual leaders. It’s all basically complete bullshit, but we eat it up like it came directly from G*d.

It didn’t.  Whichever G*d you believe in, she/he never said ‘Thou shalt have your dream job’, never.

Celebrities stand on award stages and tell our children to never give up their dreams, you can do whatever you want.  No.  No, they can’t.  Let’s face it, Mr. Celebrity, you were given a gift, most people don’t have that same gift, so stop telling my kid they can be you.

I know this upsets some people.  They love to live in a fantasy world that someday they stop working their 9 to 5 and start being a fairy princess.  I hate to tell you this, but you won’t.  Sorry, Billy, you’re an overweight short kid with bad eye sight and irrational fear of clouds.  You won’t be the next NFL Hall of Fame quarterback.  But you might be a really awesome Accountant, and that’s not a bad gig.

I don’t have my dream job.

I have a job I like a lot.

My dream job would be to make a ton of money managing and/or coaching a professional sports team. I would take basketball or baseball.  I really think I would be happy with either.

I know that won’t ever work out for me, so I don’t spend much time really thinking about it.  It would be stupid for me to do so.  But that’s my ‘dream’.

If it’s my dream, shouldn’t I give up everything I have and chase it?  Give up my well-paying, really good job.  Give up my house.  My kid’s college education.  My retirement account.  I mean this is MY dream!

Mr. Celebrity said I can reach my dreams.  We all can.  We just have to want it more.  We just have to not give up striving for it.

I met a person last week who said he had his ‘dream job’.  It was a good job, but he also told me he missed his kids because his dream job made him travel a lot.  He also said his dream job had him working harder than he ever had prior.  The longer he talked, the longer it didn’t sound like a dream job, and the more it sounded just like every other job.

The concept of dream jobs is bullshit.  That’s okay.  The sun will still come up tomorrow, even if you tell yourself I’ll never have my dream job.  You’ll be alright.  You can still have a really good, awesome life.

Be wary of someone telling you to chase your dream job.

This is how your Culture truly forms

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There’s nothing I really need to add to this. Hugh MacLeod, the brilliant artist at Gaping Void, has an awesome knack for saying so much with his work. I love their work. Turns out, design matters when building culture. So, brilliant.

We love to believe that culture starts at the top with this great visionary leader, but our reality is most of us will never work for a visionary leader. Most of us will work with mere mortals who everyday struggle to keep it all together, just like us.

Our culture is not decided by one person and then disseminated down to the rest. It’s decided by all of us through shared experiences, failures, successes, and love.

Dream Gigantic

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I love this concept. It feels hopeful and aspirational.

I don’t do this enough. I don’t count myself as a dreamer, but I encourage my children to do this.  I want them to be the MLB Shortstop, the famous Fashion Designer, and world renowned Environmentalist.  They have Gigantic dreams.

I will do everything I can in my power to help them reach those dreams.  I tell myself I won’t be the parent who tells them they are unrealistic.  I won’t be the parent to tell them they are far-fetched.  I will not be the parent to tell them that their dream is out of reach. I have to keep telling myself this because as a parent it’s hard.

I have a career that has taught me to be pragmatic.  I’ve seen the best and worst of people, sometimes all in the same day. When people ask me for career advice I give them the safe answer because I know the reality of life, their dreams are longshots and most people are not willing to come close to the effort they need to exert to reach their dreams.

So, I give them options I think they are willing to work for which are usually less than Gigantic.

Every day I have to consciously turn this off as I drive home.  You see the reason we have dreams is that we have a belief that there is something more, something better.  Dreams can be Gigantic and you reach them through Gigantic effort.

T3 – @ZipRecruiter – They’re not what you expect!

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This week on T3 I review the upstart job board with 6+ million customers, ZipRecruiter! Okay, I have to admit, I wasn’t super excited to review ZipRecruiter. I had heard their commercials at least a million times and I thought I knew exactly what they were. Job board for the lower end paying jobs. I was wrong, and what I found, made me a fan!

ZipRecruiter is a job board with a lot of jobs and great marketing engine behind it. You can turn on the radio, TV, or Podcast without listening to one of their commercials. Their sweet spot is SMBs, the majority of their clients are in that space 2-100 employees, but they also are starting to go upstream as well into larger enterprise clients. Zip didn’t set out to cater to lower paying jobs, under $20/hr, but it is something they’re very good at. Zip is built for volume.

Zip is growing like crazy. Over 3 million jobs on their site, with over 60 million job seekers using their site, and over 40 million email subscribers for job alerts. They built a machine that drives applicant flow in a big way, and in a hurry. 48% of the jobs posted on Zip get a qualified candidate submitted in the first hour! 80% within 24 hours!

ZipRecruiter is also working extremely hard to increase the experience for the job seeker in a way that helps both the seeker and the employer with some of their new functionality that lets a job seeker know if when new jobs come on when employers are looking at their profile, etc. Job seekers are taking notice and coming to Zip by the millions.

Things I really like about ZipRecruiter:

– ZipRecruiter is super cheap to use, so you have to be crazy not to test them out and see if they’re right for you.

– Zip makes it super easy through machine learning to let them know if candidates are meeting the quality you expect or not, with a simple ‘thumbs’ up, thumbs down widget where the algorithm will continue to help flush out more candidates that closely fit your liking.

– In the SMB space, if you don’t have an ATS, you can use ZipRecruiter as your ATS pretty easily, and many do this. Zip now has a ton of jobs that are listed nowhere else on the planet because of all of these small employers only listing their openings on Zip.

– “Online Now” is a function within Zip that allows candidates and employers to know who’s currently active online in the system and employers can reach out and “Chat Now” live with candidates. Employers can even do an ‘Instant Interview’ via video with candidates at the moment if they desire using Zip. Also, candidates will see “application viewed” when an employer looks at their application, so candidates know they didn’t fall into a black hole. This helps make Zips users more active than many other sites.

– ZipRecruiter was one of the few original Google for Jobs integration partners so the jobs you post on Zip will show up high in Googles search results.

– Zip offers an exceptional mobile experience for candidates with one-click apply, text message alerts when new jobs are posted in their area, and skill sets.

I was expecting ‘same old job board’ type of stuff when I sat down to demo ZipRecruiter. What I got in return really surprised me! Zip does not want to be a job board of a decade ago, and they are constantly working to add functions for both candidates and employers to make the experience uniquely their own, and one that is extremely valuable to both parties.

It’s free to test ZipRecruiter, and if it works for you it’s very low cost to use it going forward. It’s really a no-brainer to add this to your list of technology in talent acquisition you need to test. The number of employers using and coming back to use it again says all you need to know about the value ZipRecruiter is delivering.

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

If you want Genius, You Can’t manage to Ordinary

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Most leaders I know want brilliant, creative, genius outcomes from their employees. Awesome! I love high expectations.

Genius, though, is a fickle thing. 99.99% of us will never reach the genius stage in anything we do in life. If you’re lucky enough to work with, be friends with, or manage a genius personality, you know these cats aren’t normal.

Some folks can reach a genius level in one aspect of their life. This lady is a genius at selling software, no one is better. This dude is a genius at creating and improving processes like no one else.

Leaders usually try to manage the genius like every other ordinary employee.

Therein lies the problem. The genius isn’t ordinary, they’re extraordinary. We have a hard time wrapping our small leadership brains around this idea of treating one person differently than the rest is the right thing to do. We were ‘trained’ to treat everyone equally.

Some times the right leadership decision to set precedent. To treat someone differently than the rest because that’s what needs to be done to reap what the genius has to give you. It’s not that the genius necessarily wants or asks to be treated differently. It’s the fact that if you want genius you can’t manage them like their ordinary, otherwise, you’ll probably just get ordinary.