Millennials Are Buying Your B.S. Employment Branding

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I’m a huge fan of Malcolm Gladwell and he recently said some things to say at a data analytics conference in Seattle. He had a number of points but one that interested me most was him discussing the trust levels between younger people today, versus older people in the baby boomer range. Here are his comments:

“Data can tell us about the immediate environment of people’s attitudes, but not much about the environment in which they were formed,” he said. “So which is right? Do people not trust others, as the polls say … or are they lying to the surveys?”

The context helps, Gladwell said.

That context is a massive shift in American society over the past few decades: a huge reduction in violent crime. For example, New York City had over 2,000 murders in 1990. Last year it was 300. In the same time frame, the overall violent crime index has gone down from 2,500 per 100,000 people to 500.

“That means that there is an entire generation of people growing up today not just with Internet and mobile phones … but also growing up who have never known on a personal, visceral level what crime is,” Gladwell said.

Baby boomers, who had very personal experiences of crime, were given powerful evidence that they should not trust. The following generations are reverting to what psychologists call “default truth.” In other words, they assume that when someone says something, it’s true … until they see evidence to the contrary.

“I think millennials are very trusting,” Gladwell said. “And when they say they’re not … they’re bullshitting.”

Why should you care about this?

Employment branding is marketing.  In HR we get so concerned about making sure what we say is the honest to G*d truth and nothing but the truth. We can’t tell a candidate we ‘rock’ when we really don’t ‘rock’. Guess what?  You can. Guess what else?  They’ll believe it.

Why?  Because the younger people today are a trusting lot.  They’re already a bit naive based on their age and lack of experiences. Add this to what Malcolm says above and they are ripe to be picked off.  Is that fair? No, probably not.  But, hey, as my good friend Kris Dunn loves to quote from Jerry Maguire, “this is show friends, this is show business”.

Tell the story you want. People will listen.  And skip the comments, I know this strategy is fraught with issues.  The truth is, it doesn’t matter. The difference between great employers and average employers just isn’t that great in candidates eyes.

Unreasonable Expectations Killed Talent Acquisition

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The worst thing that ever happened in the history of Talent Acquisition was the phrase, “We only hire the best talent”.

In the 1980s, I suspect, or somewhere in the past, some lame CEO said this phrase.  Talent Acquisition has forever since been cursed to live up to this expectation.  You never will, for a number of reasons.

First, what the hell is “best talent”, really? You don’t truly know. No one does.  Do we mean the actual number one rated best talent? Or, do we mean just the best talent at the time we hire? Or, do we mean the best talent that will actually accept a job at our crappy company?!  I think the CEO believes it’s the actual number rated best talent, which means she is an idiot that has no concept of what she is talking about.

Second, do you even know who your own ‘best talent’ is in your organization?  Because to hire ‘best talent’ it will mean you need to hire people better than what you already have, which means you better know who the best is in your own barn!  Most of us struggle with this one as well, because we measure ‘best’ on a number of factors, which usually don’t align to what our executives feel is best.

Third, are you sure you even want ‘best talent’ in the first place?  Best talent can be a major pain in the ass! I’m willing to put up some of that best talent ass pain, but I don’t want an organization full of it.  I want to build a fantasy team at my organization. Folks who are great at certain roles, surrounded by other who are great at other roles, all knowing how their skills support each other, to make the whole better!  The last thing I need is a team with five Michael Jordans. There aren’t enough shots to keep that team happy!

We only hire the best talent is the single biggest line of B.S. that is said by executives of organizations and by TA leaders.  What they usually mean to say is:

“We only hire the best available talent at the time we have an opening, of those who actually applied to the job, and who are willing to accept the at market pay and benefits we offer!”

But, that message doesn’t look good on a career site!

If you’re in Talent Acquisition and you feel like you never measure up to your executive teams expectations, I would bet your executives probably think you only hire the best talent!  Don’t get down, the tide is turning.  Sharp TA leaders are already changing this narrative to bring some reality back to the conversation.

 

 

T3 – @Anthology;

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This week on T3 I’m reviewing the career/job site Anthology; (formerly Poachable). Anthology; (the Semicolon is part of the logo/name, for those who aren’t wondering what weird grammatical quirk I now have going on!) is a confidential career matchmaking tool for people who aren’t “looking” but open to learning about new, screened opportunities.

Anthology basically works as a partial replacement for traditional job postings and headhunter found candidates. I say partial, only because they are newer and their member network is limited, but growing. Primarily, about 80% of their members reside in the IT and/or Sales space, and in the geographic areas of San Fransico, NYC, Seattle, Chicago and Boston. They do have members in all fifty states, and will use recent investor funding to begin quickly building out across the country.

So, what does Anthology really do?

The idea behind Anthology is true passive candidates want complete anonymity when searching for a new position.  Companies want more passive candidates. Anthology is giving these two groups a platform to get together.

Anthology allows their members (mostly passive candidates) to answer a number of questions regarding what it would take to get them to move from their current position/company. Anthology’s system then matches this candidate against it’s the employer member positions they have open on the site (currently 500 companies, 1500+ registered recruiters).

Once this match is done, it will comes back to the candidate with a weighted score of how close they might match the opportunities available. The candidate then gets the first stab at letting the employer know they are interested. All of this is confidential to this point, neither sides knows of the other.  Once the candidate expresses interest, both sides are revealed to each other, and the traditional process moves forward from there.

Another great aspect about Anthology is, unlike traditional job sites, both parties can search for each other. It’s based on matching criteria. If the candidate matches what you have open, they’ll be presented your opening. If the candidate does not match, they’ll never see your opening, thus saving you from wasting time on candidates who are just blasting out to everything even close.

From the company side, Anthology does show you potential matches of candidates in their system and allows you to send out introductions to the candidates. It is still up to the candidate to decide if they have interest and want to know more. If the candidate doesn’t want to accept the introduction the company gets direct feedback on why! This is awesome because companies are getting instant feedback on why their organization or positions are not connecting with candidates.

So, what does Anthology cost? 

Anthology has two different pricing models. The first model is a thirty day $500 job posting.  It what you basically think of in regards to job site, job posting. You post and if candidates are ‘matched’ within the thirty days, you’ll get those folks.  The other option is designed for longer term success, and will cost you 12% of the first year salary of the candidate. This option posts your opening until it is filled, no matter how many candidates you plow through! You pay nothing if you never hire a candidate.

Anthologies own data shows that most of their filled job postings are filled by the fifth introduction of a candidate to the company. About 10% of the job posted on Anthology are filled by candidate members, and 80% of the final candidate selection have an Anthology candidate in the mix. Those are actually pretty decent numbers when you think about the passive candidate market!

Anthology has an interesting model and its one of a number of technologies that have been released in the past 24 months attempting to disrupt the traditional recruiting industry. Ultimately, they’re going to need to reach mass to be effective for most organizations, and it looks like they have strong funding to make that jump!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

When Did Attitude Become a Skill?

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I know for sure that this hasn’t always been the case.  My parents and grandparents did not see Positive Attitude as a skill.  It was something you had, or faked, while at work.  You didn’t question it, it was a given.  You either showed up with it, or you got sent home to find it!

I’m now, seriously, hearing from hiring managers who only skill they desire from a candidate is someone with a positive attitude!

No, Tim, I don’t need someone who can do the job. We can show them that part. I just need someone who actually shows up to work and seems to like being here, working, making money, helping the company, our customers and their fellow employees.

By the way, these aren’t $12 an hour jobs.  These are professional, you can make a good living, with benefits and retirement and manage people, level jobs!  Career level jobs!

Here is all anyone really has to do today to get hired by, keep and have a long successful career at most companies:

1. Show up to work, almost every day.

2. Come across to others that you actually like your job and the company you work for.

3. Don’t be an asshole to your boss, coworkers and customers.

4. Be slightly positive about what the future holds for yourself and others.

5. Don’t be creepy.

1 + 2 +3 + 4 + 5 = a great career and multiple employee awards!

Yet, most people in the world can’t even come close to meeting the expectations I’ve listed out above.  Not. Even. Close.

Positive attitude is not a skill. It’s a basic human trait that all of your employees should have.  If they don’t, please give them the gift of finding this ‘skill’ working for another employer.

Also, don’t give me some crap about having a bad day.  Everyone has bad days, weeks, months and years.  It doesn’t change the fact that you need to show up to work and put on a positive front. Look, I don’t care if its real or fake, and no one else does either! Just do it. Here’s a little secret, none of know that your faking being positive, and even if we did, we really don’t care! We like hanging around positive people, more than negative people.

Attitude is not a skill. I refuse to allow it to be!

GE’s “Owen” Employment Branding is Brilliant!

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If you haven’t seen these TV commercials for GE (they also have a ton of radio ads in the same genre) you’re missing out on one of the best employment branding campaigns that have come out in years! “What’s the matter with Owen?” is the series and they’re very funny!

The ads show that GE knows who they are and what the perception is about them in the technology industry.  They also know, like many other giant established primarily manufacturing companies (see Big 3 Autos, Boeing, Lockheed, General Dynamics, etc.), that they need engineering and IT talent, just as bad as those companies in Silicon Valley.

Here are a couple of the ads:

We talk constantly about how important employment branding is to organizations to attract talent. We also say that small companies have an advantage in employment branding because they can be more creative.  I think GE just gave big orgs a roadmap to how they can flip the script when it comes to be creative and having fun with their employment branding!

Want to have a better understanding at how bad the labor market, truly, is for STEM talent?  GE, one of the most established brands in the world for decades and one of the most conservative with their branding, is making fun of itself and it’s perceived culture!  I can’t even explain at what a huge shift this is within the industry!

The Starting Point of a Great Recruiting Practice

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I love to taking a look back at great things and trying to determine that one point in time where the path to greatness was started.  It happens all the time in sports with teams. It’s usually a great hire of a visionary coach or a draft pick of some player who ends up being an all-time great. You almost always point to an exact time and place when the path to becoming great started.

You can do this with organizations as well. When did Apple make that turn from just being that educational Apple II computer company selling to schools, to the company they are today? The rehire of Steve Jobs? The launch of a certain product.

It’s more difficult when it comes to individual departments within an organization. When I hear about a great recruiting practice, I always wonder how did they become great, but also what started them on the path to greatness.  I always ask the person who is probably most responsible. Rarely does this person ever really have an answer.

The starting point of a great recruiting practice is always going to be different for each organization, but they all have one thing in common. Great recruiting practices all started with one person deciding they were going to make a change.  They didn’t even start out believing they were going to be great, but they knew something had to change to start making it better.

The starting point of a great recruiting practice is making the decision that the status quo will no longer be something that is acceptable. A great recruiting practice comes from the interactions of people who seek to make a change.

You’re Not Bill Simmons!

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On Friday, right before the end of the business day, ESPN announced that it was shutting down its very popular site Grantland.  Grantland was a site started by sports author Bill Simmons, and it was purchased by ESPN a few years ago and Bill came over to ESPN to continue to run it successfully. Bill Simmons is an exceptional writer, and assembled a great writing team, and Grantland was a blog I read every day.

This is from ESPN on the announcement of shutting down Grantland:

“Grantland distinguished itself with quality writing, smart ideas, original thinking and fun. We are grateful to those who made it so. Bill Simmons was passionately committed to the site and proved to be an outstanding editor with a real eye for talent. Thanks to all the other writers, editors and staff who worked very hard to create content with an identifiable sensibility and consistent intelligence and quality.”

So, what happened?

Bill Simmons was let go by ESPN in May.  Bill had creative differences with ESPN executives. This happens with great talent and management. One is trying to make great art. One is trying to make great money. Those two things many times don’t travel a parallel path.

Since his leaving, many of the great writers and editors that he brought onboard at Grantland, and stayed at Grantland, left ESPN, either to follow Bill to his new projects, or to other media outlets. These were really talented people, who worked at Grantland because of Bill Simmons.

You are not Bill Simmons!

In my career in HR I’ve seen a ton of talented people decide to leave companies I was working at, and they truly believed the company couldn’t go on without them.  In every single case the company did go on, and usually prospered.  You see, very few us are a Bill Simmons.

Bill left Grantland, and it failed.  Some would say, he was Grantland, or Grantland was him, either way, the site could not live without him.

You probably don’t have one employee in your entire company that is that important that if they left the company would fail to go on without them. Most of us are in similar situations.  Your executives know this as well, even if they won’t admit it. The organization will live on without them. It’s a tough pill for us all to swallow, but it’s 99.9% true in almost all cases.

We are not Bill Simmons!

Which is to say, you don’t have a defining discernable talent that is unique enough to carry or bring down a company. That’s okay! The world needs ditch diggers, and lawyers, and accountants, and developers, and clerks, and trash collectors, etc. It sucks to replaceable. It’s just a fact of life for almost all of us.

Bill Simmons couldn’t be replaced.  That’s might be the ultimate job performance review you could ever have.  I’m so f’ing good at my job, if I leave this place will fall apart.  We all want to believe we are that person, but we aren’t!

 

T3 – @Phenom_People

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This week I get to review Talent Relationship Marketing (TRM) technology Phenom People (who apparently, like @Kris_Dunn, think it’s good to put an underscore in your Twitter name!). So, what’s TRM? TRM is a new entry into the Talent Acquisition/HR technology space. It’s basically, the technology that you use from visitor to applicant, whereas your ATS is applicant to hire.

Phenom People, formally iMonentous, has its roots in mobile recruiting. Back in 2010 when they started it was under this idea that ‘hey, looks like a lot of people might use these smartphones to search for jobs!’ Turns out, they were really right! Phenom People has grown into a technology that attempts to make the job search more like online shopping. Think Amazon, but for searching and applying for a job on your own career site.

Online shopping has evolved to a point where it seems like the site you’re visiting knows what you want before you do. Phenom People does the same thing for your candidates! It tracks everything about a job seeker who enters your career site. Where did they come from, what did they look at, where did they go, etc. Tracking over 400 data points in the process. Phenom can tell you an amazing amount of information about the people coming to your site, and give you the inside track to source and engage those people again, even if they don’t apply!

5 Things I really like about Phenom People: 

1. Look Ahead Search. You know when you start typing in Amazon and auto fills in what you think you’re searching for? Phenom does that for your job seekers. You might not think this is a big deal until you use it and see the difference as a job seeker. It’s awesome.

2. Careers Page turned Shopping experience.  Job seeker personalization is very 2016!  If you ever shopped online, especially at Amazon or similar sites, you can kind of picture what Phenom People will do your career site. Jobs, for sure. But, also, personalized curated content, designed specifically to the user, even when you don’t know that user. Reviews, through a great API integration with Glassdoor, where the job seeker never leaves your site, but can still do their research!

3. Analytics that will scare you! In a totally good way! It’s unbelievable what Phenom People can tell you about each and every person who visits your site, plus the information they can give you to re-engage those people who never even gave you one piece of information! It’s big brother for talent acquisition, and you’re going to be amazed!

4. A complete history of every job seeker who visits your site.  Sourcing and recruiting is tough. It gets much easier when you’re given a complete history of what, where and how the job seeker found you, how long they stayed on pages, what content they engaged with, etc. Stuff the job seeker use to believe was secret, you now know, and can use to build a great selling strategy to get them interested in your organization and jobs!

5. The upside is very impressive! Many of the technologies I review are great, but they lack capacity to grow into anything else than what they really are. That’s fine, if they’re good at what they do and ROI makes sense. Phenom People is just scratching the service of what they can do with the information and data they have on your job seekers! Imagine a day, soon, where you can go to your executives and show them exactly how many of your competitors workers came to your site, how many applied, how many you hired, how many you can still go after! That’s a game changer. That’s when Talent Acquisition becomes a competitive advantage. When TA can systematically weaken your competition!

Phenom People works in the mid to enterprise level market. 50 jobs/around 1,000 employees is probably the low end of where they’ll get enough data to make a difference for your organization. They won’t replace your ATS, this is pre-ATS stuff, but they work in conjunction with your ATS. Great technology. Take a look, well worth the demo!

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Quality of Hire Metrics are an Illusion

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LinkedIn released their annual Global Recruiting Trends 2016 report last week and it had some great information.  I have to give LI credit, this report, each year, has some really great information that always makes me think!  This year’s report was no different, and one stat struck me as really telling:

When Talent Leaders were asked: “What is the single most valuable metric that you use to track your recruiting team’s performance today?”

They said:

“39% of Talent Leaders agree the quality of hire is the most valuable metric for performance!” 

It was the single highest answer to this question!

You know what?  Quality of Hire is an Illusion for about 99% of organizations!  They have no freaking idea how to actually measure quality of hire, or what they’re actually measuring doesn’t haven’t the faintest correlation to actual quality of hire.

So, why is this interesting to me?

It shows me that TA Leaders still don’t have the guts to use real metrics and analytics to measure the performance of their teams!  Using a subjective, at best, measure, like Quality of Hire, allows them to continue to just make up what they ‘feel’ performance is, and one that doesn’t truly hold themselves or their teams accountable.

If you think this isn’t you, tell me how you actually measure quality of hire of your employees?  It’s very complex to even come up with something I could argue is an actual quality of hire metric!  Most organizations will do things like measure 90 day retention as a quality of hire. “Oh, look, they stayed 90 days! Way to go recruiters you’re hiring quality!” No they’re not! They’re just hiring bodies that decided to stay around 90 days!

Quality of hire metrics only work if you are actually measuring the performance of your new hires to the performance of those employees you already have.  This measure, then, becomes one that you can’t even measure until you have a true measure of performance (which is a whole other issue!) of both the new hire and your current employees. Also, you have to give that new hire, probably a year, to truly see what kind of performer they are in your environment.

How many organizations are waiting a year to measure the quality of hire of the employees they hired a year ago?  Almost none!

The other issue here is why is Quality of Hire a recruiting measure to begin with? Are the recruiters ultimately choosing who gets hired and who doesn’t?  That’s what I thought.

So, the recruiter can give the best candidate in the world to a hiring manager, but she instead hires a gal from her sorority who bombs out, and the recruiter gets killed on the quality of hire metric? That sounds fair.

Quality of hire metrics only became something because TA Leaders didn’t have the guts to tell the executives in their organizations that this isn’t really something that matters to the effectiveness of the TA function.  Quality of hire is a hiring manager metric.  You know how it’s measured? By looking at their operational measures and seeing if they actually met them.  If they didn’t it one of three things: they don’t know how to hire, or they don’t know how to manage, or both.

Regardless, check out the LinkedIn report. It has some good data points that are fun to discuss!

10 Solutions to Your Worst HR and TA Headaches!

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CareerBuilder did a funny thing at their booth at the HR Tech Conference this year and had people vote on their worst HR and TA headaches. CB then had a running total scoreboard on which headaches were the worst.  Kris Dunn and I loved the idea and we are putting on a webinar next Tuesday, sponsored by our friends at CareerBuilder, called, “Why Can’t All My Recruiting Tools Get Along?!” – which is one of our biggest TA headaches!

In this webinar, you’ll get our Top 10 HR and TA Headaches, but also the solutions to those headaches!  Basically, KD and I will give you are secret headache solutions!  Here are some the headaches we’ll be discussing:

  • “My hiring managers won’t give me feedback on candidates!” 
  • “I can’t get 100% of my employees to complete our mandatory training!?”
  • “We just had another candidate no call – no show! Our we allowed to shoot them?!” 
  • “Hey, Recruiter Tim, I ‘really’ like the candidate you sent me, but can I see just a few more?!” 
  • “I know I told you I would accept $75K for the job, but I really meant to say $90K!” 
  • And many, many more!

Do you need an aspirin? I do.

But, don’t fret, Kris and I will give you our guaranteed migraine knockout solutions, and none of which include you having to hire a hitman to ‘take care’ of business for you!  This webinar will be fun and lively, but like everything we do, also give you some real practical ideas and advice on helping you solve your worst HR and TA headaches!

WHEN:  Tuesday, November 3rd

TIME:  1 pm EST

WHERE: CLICK HERE!