This Isn’t Rocket Science

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I hear one thing over and over from people who read my stuff or see my presentations:

“It’s not rocket science.”

I take that as a compliment.  I’m not trying to ‘wow’ anyone with my big brain.  I’ve never been known for being the big brain type.  I’m the common sense, straight forward type.  HR and Recruiting, to me, shouldn’t be hard and complex.  It should be simple and easy to understand.

That’s the problem.

Too many HR and Talent Pros want to make it seem like ‘our’ jobs are very complex and difficult.  This is very natural, every profession does this.  If HR is easy, you won’t be valued highly by leadership.  So, let’s make it hard.  The last thing anyone wants to do is come out and say, “Hey! A monkey to do my job, but keep paying $80K!”   It’s very difficult culturally to come clean and say, “You know what?  This stuff isn’t hard.  It’s work.  We have a lot to do.  But, if we do what we know we have to do, we’ll solve this!”

But that’s HR and Talent Acquisition. It’s work.  Many times it’s a lot of work!  But we aren’t trying to solve the human genome!  We are trying to administer some processes, get our employees better, find ways to keep them engaged and happy, and find more folks who want to become a part of what we are doing.  Not overly hard.  It’s not rocket science.

I think the complexity in HR and Recruiting comes into play with ‘us’ not being aligned with what our leadership truly wants.  Many times we flat out guess what we think they want out of HR. Sometimes we assume what they want, and try and do that. Very rarely do we actually find out exactly what they expect, and just deliver that.

There are a number of reasons for this.  First, we might not agree with what our leadership wants or expects from HR.  So, we give them what we want and expect from HR.  This never works well, but is tried often!  Second, our leadership changes what the want and expect, as they see better ways to HR and Recruiting.  Change is a bitch.  It’s more of a bitch when it’s happening to you.  Third, we might not have the experience to deliver what is wanted or needed.  So, you get what we can give you.

This seems to be why delivering great HR and Talent Acquisition becomes rocket science.  Simply, we can’t have basic communication with our leadership and some self-insight on our capabilities of what we can actually deliver.   Couple this with most people’s unwillingness to ask for help, because they fear others will look down on them for not knowing, and you’ve hit the HR rocket science grand slam!

HR isn’t hard. Recruiting isn’t hard.  Dealing with expectations, and our own insecurities, that’s hard!

The Project Product Reviews: Lunch Balancer

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I get pimped weekly to review products/services/books/etc., and I actually do a bunch of reviews.  I have a couple of rules to do reviews:

1. Whatever it is you want me to review, I need full access.  You want me to review your recruiting tool, give me access to the system and let me play with it. You would be amazed at how many folks won’t allow this!  “Oh, you want to say great things about something I’ve never used?!”  Yeah, that doesn’t work.

2. Book reviews are tough, I just don’t have that much time to get through your boring book.  That being said, if you send me a copy I might try to get through the first chapter.  If you send me a link to an electronic version (i.e., pdf), I’ll never read one word of it.  I’ve bought one e-Book in my life, it was Laurie Ruettiman’s I Am HR, and she had to walk me through how to download it onto my iPhone.

3. If you want me to review a real product, like the one I’m doing below – Lunch Balancer, you have to actually send me the product!  Seems simple, you send me product, if I like it I’ll write about it.  I don’t like, I also might say something about it.  If you never send me the product, I’ll never say anything about it.

4. If a hundred dollar bill somehow slips into the product as you ship it too me, that never hurts your chances of getting reviewed.

On to the real Product Review –

Lunch Balancer 

Lunch Balancer contacted me about seeing if I would have interest in reviewing their product.  They offer “nutritionally-balanced portion-controlled meals”, high protein, low carb.  The design is that they’ll actually ship to your office a box that has five meals read to go for about $6-6.50 per meal, depending on which way you go.  They are targeting the health conscious desk jockey that is getting fat by sitting around all day, not moving enough and topping that off by having some sort of super-sized fast food meal at lunch. Basically, they were targeting me! 

The box they sent me looked almost identical to their picture on the website:

lunch balancer

 

 

 

 

 

 

 

 

 

My first impression was they sent a box of samples.  The next impression was this was all Hippie/Tree Hugger food, I was not going to like this!  Gluten free, organic, vegan, etc. were just a few of the titles I quickly scanned.  The box looked like a bunch of samples you picked up at a how to survive by eating tree bark convention. But they actually plan out the menu each day, and color code each item so you know which items go for which day.   Here’s what that looks like:

Lunch balancer 1

 

 

 

 

 

 

 

 

 

 

To be completely honest, I did the first two meals on two different days, let my staff kill the rest of the food after that.  Here’s my take.

Meal #1 – Turkey sticks, veggie chips, natural almonds and organic mango fruit snacks

Turkey sticks were like Slim Jims, but healthy, but tasted like Slim Jims.  I like Slim Jims, so the experiment to healthy eating was going great!  The 100% veggie chips, made mostly of peas, actually tasted like regular salted chips!  Heck, this was going to be easy!  I’m a little sketchy on almonds that are in a cookie, candy bar or have wasabi spices baked into them, but I have to say these were actually crunchy and tasted good.  The mango fruit snacks were also good.

When I first saw the amount I was going to eat, I thought no way is this going to fill me up, but it did!  Meal #1 done, and I was impressed.

Meal #2 – Protein Pretzels, natural almond butter, multi-grain crackers, roasted chickpeas and Chocolate Macaroons

The protein pretzels had a cinnamon sugar spice on them, and they were really good. The biggest hit was the natural almond butter and crackers. Since I never ate almond butter before I had no idea it was just peanut butter, but made with almonds!  I’m becoming a healthy eater!  The roasted chickpeas were crunchy and salty, and reminded me of the corn nuts you get at gas stations.  The chocolate macaroons, which I left until the end, because I knew those would be good, were absolutely awful! Yep, one miss, they tasted like little mud balls in my mouth.  Again, I was full after eating Meal #2.

I would definitely recommend Lunch Balancer to companies looking to give their employees a healthier option.  It’s fairly inexpensive, and better for you.  When you think about your time, gas and normal lunch expense. $6 per meal is pretty cheap.  Make it healthy on top of that, and it’s a win-win!

Check them out at www.lunchbalancer.com 

Lunch Balancer did not pay me for this review, but they did send me a free sample box to test their product.

 

4 Ways To Find Great Talent on Glassdoor

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The next biggest recruiting play is not LinkedIn, or CareerBuilder, or Monster.  It’s Glassdoor!  But you wouldn’t know that, because you still see them as a place where former employees and zombies go to bitch about your company and bad managers.  It’s not!

Kris Dunn and I are going to show you, in this month’s FOT webinar, how smart companies are leveraging Glassdoor in their recruiting practices to steal your talent, and it’s not the crappy talent you wish would leave!

Yep, Glassdoor is sponsoring this webinar.  Yep, Kris and I made sure they knew we don’t hold back punches!  That, in and of itself, is cool, because they know we speak the truth, and they aren’t afraid of the truth getting out (BTW – we have a lot of companies not willing to do FOT webinars because of this!).

Let’s face it. HR pros have a long history of being uncomfortable with sites like Glassdoor.com. After all, the only people that use Glassdoor.com and sites like it are disgruntled ex-employees that you fired, right?

Wrong. It was wrong 5 years ago, and it’s horribly wrong today. Rather than view these types of sites as a threat, smart HR and Recruiting pros are learning how to use the reputation/rating sites to manage their employment brand, connect with candidates and make better hires.

The days of the employment brand strategy with scripted photos, smiling faces (just the right amount of diversity!) and PDFs are over.

That’s why we’re going deep on reputation sites like Glassdoor in the July version of the FOT Webinar entitled,“How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor.”  Join Kris Dunn and Tim Sackett from Fistful of Talent at 2pm ET on Wednesday July 30th, and we’ll hit you with the following:

– How the the yelp-ification of America—the trend towards consumer-based reviews in almost every area of our economy—is changing the way employees and candidates think about job search and employer brands. It’s second nature for your employees to rate a restaurant, a book or a movie online. That means that employees of all types (not just the ones who want to complain) are more willing than ever to participate in your brand through user review.

– Why the explosion of social media and deep coverage of every aspect of our lives through video and photos is changing the willingness of smart companies to increase their transparency.  Every employee and candidate who interacts with your company is a potential reporter, and they expect you to share the good, bad and ugly about working with your firm openly and honestly. Old versions of employment brands won’t cut it—you”re going to have to give up some control to maximize your brand.

– We’ll cover the 5 Biggest Myths about company reputation sites like Glassdoor and tell you which ones are completely BS and which ones you actually perpetrate by not fully engaging on sites like Glassdoor. We’ll hit the usual suspects here: “The only comments are from the bad employees”  and “The salary data out there isn’t factual,” and tell you why things have changed. More importantly, we’ll cover how you actually may make the myths a reality by not fully engaging on reputation sites.  Think about that last sentence: You’ve got to be in the game to influence the game.

– Last but not least, we’ll give you a 4-step playbook on how to engage on reputation sites and become more of a Marketer as an HR/Recruiting Pro.  It’s true—you wouldn’t have read this far if you didn’t want to learn more about how to use reputation sites like Glassdoor to maximize your company and your career. We’ll help you get started.

The outside world now has a huge say in how your company/employment brand is perceived, whether you engage or not. FOT thinks you should engage.  Join us for “How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor” at 2pm ET on Wednesday July 30th and we’ll show you how.

(FOT Note: Glassdoor is sponsoring this FOT webinar. We’re happy to have them as a sponsor and, true to their commitment to transparency, they’re letting us talk about the myths and a lot of other realities HR and Recruiting pros have experienced related to Glassdoor—without restriction. That type of balance makes them a great partner.  Join us and we promise you’ll get a balanced view—no sales pitch—as well as an insider’s guide to how to use sites like Glassdoor to become a better marketer as an HR/Recruiting pro.)

If Only They Could Hear What I Have To Say…

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It’s the age old resume problem.  We’ve all had it one time or another.  When I was early in my HR career I desperately wanted to work for Nike.  I had this vision in my head that it would be such a super cool place to work, I was a huge brand advocate, Nike couldn’t have selected a better HR Pro.

I applied.  I applied, again.  I applied, again.

Nothing. Well, nothing, besides the obligatory form email telling me thanks, no thanks. Just Don’t Do It.

If only they could hear what I have to say and see my passion, there is no way they wouldn’t select me.

That was years ago, then companies like HireVue came along and changed the game.  Now any company could ‘see’ me through the use of digital interviewing.  Life was good. Too late for Nike and I to have a long successful relationship, but such is life, I had to find out how to Do It with someone else.

I thought that was it.  HR technology at its best, really no room for ‘real’ improvement, just window dressing changes from here on out.  That was until HireVue decided to hire some really, freaking, smart people that know a bunch of scientific stuff, and talk about stuff you and I wouldn’t understand.  HireVue’s scientist found out there is a level above digital interviewing.

Language and behavior analytics is the science behind what people say and how they say it.  The words they use, their expressions, their vocal infliction, etc.  Basically, you can learn 100,000 times more from this analysis, then just using a resume. HireVue launched HireVue Insights with this in mind. As I understand it the more data you collect through digital interviews, the better HireVue Insights is able to compare to top performers and make recommendations. This is really freaking cool!

HireVue beta tested Insights with one of their client partners Chipotle, which by the way just locked down Consumer Reports best burrito place! Chipotle is growing like a weed.  They’ll make 40,000 or so hires this year.  Using HireVue currently for digital interviewing, their normal digital interview to hire ratio is 10 to 1.  Since they began using HireVue Insights, that has gone to 4 to 1!  It doesn’t matter if you’re hiring 40,000 or 40, those kinds of increases will make any Talent Acquisition Pro’s Day!

I still can’t get past this idea that now candidates can actually be ‘heard’.  It’s really another game changer, when I thought the game was over being changed.  It’s the one major complaint every trench HR pro hears throughout their entire career.  I don’t get the science, it’s way over my head, and I’m fine with that.  As an HR Pro I just want the best hires, as fast as I can.  Insights just changed my world!

Just imagine if Nike would have used HireVue Insights 15 years ago to hire that mid-level HR Manager in Portland?  Right now, I would probably be having lunch with Phil Knight and Mike Jordan (I would call him Mike if I was running Nike HR, because we would be close friends!), as his right hand man, running HR for Nike.  But, No!  Nike missed out.  It’s a shame for them, I’m really good, Phil and Mike would have loved me!

 

I was fired for taking a 15 Minute dump

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I believe in natural selection.  When the internet when crazy last week because some little known company was only allowing their employees 6 minutes to use the bathroom each day, I didn’t have a strong reaction.  I didn’t care because I know, from experience, companies only do this because they are forced into the position, for some reason or another, or they have horrible leadership. Or, sometimes, both.

This might be the case for Water Saver Faucet Company out of Chicago, but quite honestly, I don’t know. Here’s what we know.  The owner of the company makes his employees swipe in and out of the bathrooms to monitor usage.  Sounds horrific, the internet screamed!  How could anyone do this?! Well, he’s doing it, and in a Teamsters union shop (this could be a post on how far the union has fallen!).

We could argue for days about why this is wrong, but no one wants to argue about why this might be right!

Here’s what we don’t know, but a savvy HR Pro would question before coming to conclusions:

1. Why did he feel the need to install such a system to begin with?

2. How much money is the company losing for excessive bathroom use?

3. Did we try other measures, first, before deciding on this measure?

4. Were employees consulted about this change, before making it?

5. Are we actually breaking any laws by doing this?

6. Are we putting ourselves in a unfavorable recruiting stance, by making this change?

We could go on, and on, but our reality is, there might very well be great reasons to monitor the use of your bathroom facilities at your office.

The company claims they lost 120 hours of productivity in May alone to unscheduled bathroom breaks. In a shop where they already get one 10 minute mid-morning break, a lunch break and a 15 minute afternoon break.  At which time they can use the restrooms as freely as they would like.  The six minutes of bathroom break monitoring is for unscheduled breaks.

This still sounds barbaric for so many of my HR friends.  Many of which have never worked in a union shop.  I have.  I played the union game.  I’ve spent time in the bathroom for long periods with nothing to do, but not wanting to build another pallet or haul more material. So I hid out.  By the way, I was showed how to do this during my union mandated 3 weeks of supervised training, for a job that took me about 30 minutes to learn.  I was showed when to go, where to go, and how much time I could stay without repercussions.  I was also showed where I could go to play cards, smoke, sneak outside to my car, etc.  It was a ‘great’ training program!

Should someone who physically has to use the restroom ever feel like they can’t or they’ll use their job?  Absolutely, not.  Should employees who take advantage of ‘using’ the bathroom to get out of work? Yes.  But that is so hard to prove! So, what do you do?  In this case, leadership decided to limit access.  Will it work? Who knows, but it got the point across to the workforce that someone is watching.

 

 

I Hate Hotwire

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I’m a Hotwire user.  My buddies, Kris Dunn and Matt Stollak, got me to use it.  The first time I was really nervous.  I didn’t like I couldn’t see what hotel and location I was getting exactly.  I loved the price I was going to pay, it was always like 40%+ off the hotel’s own reservation site.  I started using it all the time.  My kids travel for sports so I was constantly having to look up hotels and wanting someplace nice and clean, but not having to pay a ton.

I even recommended it to the parents of other kids we were traveling with. Soon entire teams were using Hotwire to book their travel.  100% of the time I was satisfied with what I got on Hotwire.  Until I wasn’t.

This past baseball tournament I got booked on Hotwire.  The deal said I was getting $119 room for $71 for a 3 star hotel.  The examples they gave me were Holiday Inn Express, Hampton Inn, etc. What I got was a Best Western that was last updated in 1973.  For $71, and the actual price on Best Western’s site was $72.37.  I save $1.37.  A little less than the $48 per night they lied to me about.

I did what any customer would do who loves working with a company.  I called customer service. That was probably my first mistake.  You see, Hotwire didn’t care if I was satisfied.  How it works is you book and pay up front, then they tell you what hotel you get.  They’ve already got your money, they don’t care if you are satisfied or not.  Their customer service rep read me the script, “in small print at the bottom of our website it specifically says…”.  It ‘specifically’ says we don’t care if you’re satisfied, suck it! (my words, not there words, but that’s basically how their customer service guy made me feel)

I then tired the email customer service route.  Same deal.  Small print.  Too bad.  Anything else we can help you with?

Nope.  Nothing else. I’ll never book with you guys again. I actually said that to both the live person and the email person.  They didn’t care.  They didn’t care they were losing a customer because I felt like I was ‘taken’ and ‘duped’ by their small print.  They easily could have have solved this be cancelling the reservation.  They would have saved me as a customer.  As someone who would have shared a positive story about Hotwire.

But the $213 sale was just too big to give up.

It’s funny how companies so easily throw away customers, for something so easily fixable.  In the end my original fear came to light.  Not knowing the place and location was a problem for me.  I own that.  Hotwire had exceeded my initial expectation with good rates at good locations.  Then I got a lemon, and I was pissed.  They seemingly didn’t care, that made me more pissed.  So, I’ll break up with them.

The moral of this story wasn’t that I got a crappy hotel and I wanted the nice one.  It is I felt lied to.  I felt like the site made it clear I was getting a $119 room for $71, when in actuality I was getting a questionable 3 star room for $71 that really costs $72.  To me, that’s shady.

 

Recruiting’s Silver Bullet

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I don’t have a tattoo, but if I did it would say this:

“Pick Up The G*d Damn Phone!”

That’s it.  It would probably be one of those cool barbed wire kind of ones around my bicep, if I had biceps. Maybe I could even get it in another language so people would think it had some really deep thought or meaning.

I get asked weekly for advice on how to make ‘my’ recruiting department or shop better at recruiting.  I get asked advice on if they should have talent communities. Should they use one software, over another software.  Should they buy a LinkedIn seat or spend that money on a Facebook strategy.  I get asked if about every single tool imaginable that is sold to talent acquisition pros.

Every single Recruiting Pro I speak with wants to know the solution, the answer, the trick, to great recruiting.  Every. Single. One.

It’s not a trick, and it’s not hard.  It’s actually quite simple.  I tell them.  Then, they look at me, pause, and then they ask, “yeah, but what about…”

It’s a painful experience.  You see Talent Acquisition fails not because of the tools and processes, talent acquisition fails because the leadership in talent acquisition allows it to fail, because they want it to be something it’s not.  It’s not HR. It’s not sit at your desk and wait for magical software to deliver you magical candidates who magically want to come work for your company.

Talent Acquisition is sales. It’s about me talking you into something.  Like a car, but it’s not a car, it’s a job.  There a reasons you want the job, and reasons you don’t want the job, just like a car.  I have to convince you that you can really live with a green car, instead of a red car, because the green car is a better value or more reliable or something you’ll agree to.  Say hello to recruiting.

I know of one Silver Bullet in recruiting.  It’s as deadly today, as it was twenty years ago.  It’s called activity.  The recruiter with the most contacts will always fill more jobs over an extended period of time.  Bam!  It is that easy. And, that hard.

 

The #1 Technical Recruiting Firm In The World

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I’m happy to announce that today that my company, HRU Technical Resources, is the #1 company in the world when it comes to Engineering and IT staffing!  Yay, me! Is that freaking awesome!!!  Wow, unbelievable, I’m so excited.  If you want to work with us, the #1 Technical Recruiting Firm in the World, just give me a call – 517-908-3156!

How’d we get that honor? Um, next question. We are #1!!!

Let’s face it, I’ve known for so long that my company is number one.  It’s pretty easy to see.  I have a rock star team of recruiters who get it at a level that far surpasses everyone else I’ve seen.  I have an Account Management and Biz Dev team that grinds every day, and my back office is full of chicks on mental steroids.  It’s always great when, not only are you recognized as number one, but when you truly deserve it as well.

My company has never gotten a position it couldn’t fill. True story.  Knows how to recruit socially and non-socially.  They literally breakdown walls in recruiting everyday.  I’m glad we decided to finally recognize ourselves for who we really are, the #1 Technical Recruiting Company in the World!

Have you really ever wondered how this stuff is measured?  Sometimes there are third party organizations that claim to be unbiased, but they only exist if those companies they are touting actually pay them some money to keep them in business.  Analyst really aren’t any different.  They do research, but at the end of the day, someone has to sponsor that research, or they can’t pay their bills.

I would say the only true measure of deciding who is better than whom would be if an organization is willing to work with you over your competition, but we know that is bogus.  Time and again I’ve run into companies who are working with #2 companies in our industry because they have a relationship, or they gave me tickets to see Katy Perry, or they drop off bagels the first Monday of every month.  This has nothing to do with who is better.

Sometimes it’s based on total revenue or number of hires, but that to doesn’t make you better, it just shows you’re bigger.  Our industry loves to use revenue as a key to success, then you’ll see staffing and RPO firms who are growing like weeds and losing money.  Is that success?  Well, yes, if you’re goal is to just buy market share.  I’m sorry but I can’t say a company is number one in anything if they’re losing money.

BusinessWeek had an article that helps straighten this all out:

“The organization in charge of policing this dispute and the several dozen like it in the U.S each year is the National Advertising Division. There are laws against publishing misleading advertisements, and in the early 1970s it seemed as if Ralph Nader-style consumer groups would result in more regulations. “There are ticking sounds that we hear in all the pressure groups, congressional hearings and other forums that are meeting to decide our fate,” said Victor Elting Jr., the chairman of the American Advertising Federation, at the time.

So the advertising industry founded the National Advertising Division in 1971. While various federal agencies and state attorneys general have authority to regulate misleading advertising, the division is the way for the industry to handle things before they get to that level. Cases often originate with one company complaining about a competitor’s sketchy claims. NAD holds hearings and asks fibbers to cut it out. While it has no enforcement power, it does have an agreement with the Federal Trade Commission that it will look at any case in which the violator doesn’t change its ways. That threat is usually enough to keep companies in line.”

So, now you know, the NAD will let us know who’s number one.

Until then, I’m still happy to announce we are #1!

Don’t Give Up, Don’t Ever Give Up

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Today is the 10th anniversary of ESPN’s Espy Awards and the 10th anniversary of, North Carolina State’s Head Basketball Coach, Jimmy Valvano’s incredible speech at the first ever Espy’s.  At the time of the speech Jimmy V was dying of cancer.  It’s one of the greatest speeches you’ll ever hear.  Well worth 11 minutes if you have it to spare today, very motivating!  After Coach Jimmy V passed away ESPN helped set up the Jimmy V Foundation to raise money to fight cancer and each year at the Espy’s athletes and celebrities come together to raise money.  Here’s a link to the annual auction, there is some really cool stuff to bid, with all the money going to the foundation.

Jimmy V said you need to have these three things each day in your life:

“If you laugh, you think, and you cry, that’s a full day. That’s a heck of a day. You do that seven days a week, you’re going to have something special.”

The 1 Problem with Posting on LinkedIn

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LinkedIn made me internet famous for a day with my 11 Rules for Hugging at Work.  That one post got me a gig on Huffington Post, has gotten me speaking gigs and has gotten me clients at HRU.  My immediate reaction on the back channel to my close friends was “Holy Sh*t! This LinkedIn publishing thing is a game changer!”

Of course, my friends are smarter than me, and they said, slow down.  It’s great if you an “LI Influencer”, because they promote your posts out to millions of potential readers.  But, as they open the publishing ability out to everyone, let’s see what will happen.

I was in the first roll-out of 20,000.  Now everyone and anyone can’t publish on LinkedIn.  You know what?  My friends are smart.

I don’t know if you noticed, but the content stream on LI has turned into Twitter.  There is so much content, you can’t even begin to start to digest it, let alone find really good stuff.  That was my initial hope.  Oh boy, this is going to be great!  I will find all kinds of new and interesting voices! In reality, what has happened is I can’t find anyone, because there is so much crap that people write, I find myself unwilling and unable to put in the time to get through it.  So, I’ve given up.

I even have given up writing on LI’s platform, because I figure the same thing is happening to everyone else, that is happening to me.

The 1 Problem with posting on LinkedIn is that they’ve allowed too many people to post, to often.  It’s become spam.  It’s become to much to digest.  While their original concept of “Influencers” was great, the new concept of open access, I believe has blown up on them. More content does equal more clicks, I’m sure.  But, too much content just equals more garbage for their members to sift through.

There’s a great lesson here for leaders.  If you have something that works great and is getting great results, sometimes more of that one thing doesn’t equal better.  It equals worse.  As with most things in life, less is more.