Category Archives: Association of Talent Acquisition Professionals

75% of Candidates Prefer Human Interaction When Searching for a Job!

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TA Leaders and Executives, this is the dirty little secret that your Recruiters and the Talent Acquisition Technology industry does not want you to know!  Candidates actually prefer to have human interaction when searching and applying for a job. From a study done by ASA:

“Three of the top five ways job seekers land a job are “high touch,” according to the survey findings. Word of mouth is the most popular means (43%)—followed by job board websites and employer websites (both at 30%). Contacts or acquaintances with prospective employers (30%) and staffing and recruiting companies (25%) also rank high as resources that led to job offers.

Three in four (77%) actually prefer human interaction when searching for a job, according to the ASA Workforce Monitor.“

Recruiters and TA Tech are in bed together to pull the wool over your eyes!  TA Tech wants to sell you automation! Recruiters don’t want to pick up the phone! Put those two groups together and it’s one big circle jerk about to use only technology solutions to recruit and never pick up another phone as long they live!

Seriously! 3 out of 4 candidates prefer to have human contact them and tell them about the job you have open. I bet if you sent out an informal survey to your recruiting team, right now – today, the response from your recruiters would be that they believe only 25% or less actually would prefer a call!

That’s a huge disconnect, and should be very telling about the talent on your team!

So, how do you get your recruiters back on the phone?

1. Measure the number of outgoing calls by each recruiter and post it publicly for all to see. You don’t even have to say one thing about it, the calls will automatically increase! True recruiters hate being on the bottom of any scoreboard!

2. Have fun with it! Run a contest and provide incentives for more outgoing calls by your recruiters. For recruiters who grew up in a world where they thought they could just email and message their way to success, the phone is scary! Some will need a kind push!

3. Group call parties. Take one hour of the day and plan for every single recruiter to be on the phones at the same time. Make sure they prepare by sourcing ahead of time and have a number of candidates to reach out to. They should have at least 25-40 to call. Most calls will go to voicemail if they’re lucky they’ll actually talk to a few people. It will be the fastest hour of their day or week! When everyone is doing this at the same time, you get great energy from the group and it seems less scary!

An average recruiter with 25 openings on their desk should be talking live to around 75-100 people each week on the phone. What I find when I first go into a new shop and measure this, the real number is more like 15-25!  It’s shockingly low! How are you going to fill 25 openings by talking to 25 people per week!? You won’t. That’s why your TA shop is failing.

I love TA Tech! I love TA Tech more than almost anyone I know. What I also know is that all great recruiters spend more time on the phone on average than weaker recruiters. It’s so simple, yet most of us fail as TA leaders not recognizing this.

 

What if you just hired without interviewing?

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I have this idea floating around in my head that there is this line. The line is where information about a candidate begins to make us less efficient in hiring. Could be too much information or too little information. That’s really the entire crux of our hiring process.

At which point does the amount of information we have on a candidate make us inefficient in hiring?

Seth Godin has a concept call he calls “A/J testing“, instead of what most of us use in business as A/B testing. In A/B testing we test two possible outcomes that we believe to be fairly similar to see which one works best. In Seth’s A/J testing you test two possible outcomes that you believe are very different.

This got me thinking about what if we just didn’t interview. We posted, we sourced, we did some screening, we might even do some assessments, but then we just make an offer and have them show up. That’s our “J test”. We hire ten candidates that way, all for the same job. Then we do our A test as our same old process for another ten candidates.

What do you think your outcomes would be?

Here’s what I think would happen:

A test = same results you have now.

J test = slightly worse results than what you have now, but with an extremely lower time to fill.

In high volume hourly, with moderate to high turnover, the J test, might then play itself out as a better overall result if you are getting people hired faster. If we are truly no better than a coin flip when it comes to interview selection, does the interview really matter, especially in high volume?

This is just one example of a possible J test in recruiting and HR, there could be endless tests. You could J test compensation models, team structures, flexible scheduling, etc.

The key is to every once in while test something that no one else is. That is attempting innovation. That is pushing boundaries.

3 Highly Effective Habits of Annoying Candidates!

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I’ve noticed a run on ‘Highly Effective’ list posts lately!  It seems like everyone has the inside scoop on how to be highly effective at everything! Highly Effective Leaders. Highly Effective Managers. Highly Effective Productive People. Highly Effective Teacher.  If you want a post worth clicking on, just add an odd number, the words ‘highly effective’ and a title.  It goes a little something like this (hit it!):

– The 5 Highly Effective Habits of Crackheads!

– The 7 Highly Effective Traits of Lazy Employees!

– The 13 Highly Effective Ways To Hug It Out at Work!

Blog post writing 101.  The highly effective way to write a blog post people will click on and spend 57 seconds reading.

I figured I might as well jump on board with some career/job seeker advice with the 3 Highly Effective Habits of Annoying Candidates!

1. They don’t pick up on normal social cues. This means you don’t know when to shut up or start talking.   Most annoying candidates actually struggle with the ‘when to stop talking piece’.  Yes, we want to hear about your job history. No, we don’t care about your boss Marvin who managed you at the Dairy Dip when you were 15.

2. They live in the past. Usually, annoying candidates are annoying because they were annoying employees and like to share annoying stories about how great it was in the past when they weren’t thought of as annoying.  I guess you can’t blame them. If there was ever a possibility they weren’t annoying, I’d probably try and relive those moments as much as possible.

3. They lack a shred of self-insight.  That’s really the core, right?  If you had any self-insight, you would understand you’re just a little annoying and you would work to control that, but you don’t.  “Maybe some would say spending a solid ten minutes talking about my coin collection in an interview wouldn’t be good, but I think it shows I’m passionate!” No, it doesn’t.

You can see how these highly effective habits start to build on each other.  You don’t stop rambling on about something totally unrelated to the interview because you don’t notice Mary stopped taking notes ten minutes ago and started doodling on her interview notes, but you plow on because you told yourself during interview prep to make sure you got out all of your bad manager stories.

Highly effective annoying candidates are like a Tsunami of a lack of emotional intelligence.  Even if I was completely unqualified for a job I think the feedback afterward from the interviewers would be: “we really liked him, too bad he doesn’t have any the skills we need.”   Highly effective annoying candidates have the opposite feedback: “if this person was the last person on earth with the skills to save our company, I would rather we go out of business!”

What annoying candidate habits have you witnessed?

Your Weekly Dose of HR Tech: Facebook Partners with ATSs to Bring Jobs to Your Company Page!

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Today on The Weekly Dose I let you know about some changes coming to Facebook and how Facebook is partnering with ATSs to make it easier for employers to get your jobs posted on your Facebook company page.

Facebook has long been that one person we’ve always wanted to dance with us, but they seemed uninterested in having anything to do with the recruiting community. The reality is, FB has more active users than any other social network and that means the potential for us to some serious hiring on FB has always been a dream of most TA pros.

Recently Facebook announced some partnerships with ATS providers SuccessFactors/SAP, JazzHR, Talentify, and Workable. While SuccessFactors, JazzHR, and Workable are all in the ATS space, Talentify is more of a CRM-like, programmatic job posting tool. Both Workable and JazzHR are strong SMB value ATS providers, while SuccessFactors wasn’t originally designed to be an ATS, but because of the acquisition by SAP has built out that functionality, although I think most using it probably feel that recruiting still isn’t its strongest point.

I’m not sure exactly why Facebook choose this group to start, but like most things, my guess it’s probably a combination of relationships being leveraged (hello, SAP), and just scrappiness by the smaller players mentioned to find a way to get this done.

So, what’s actually being done?

“Jackie Chang, head of Business Platform Partnerships at Facebook, said the social network will “continue to identify strategic companies” in order to help businesses hire and people find work. “We’re looking to grow these partnerships,” she said. “We know many businesses are already working with HR solutions providers to manage their hiring needs and we want to make it easier for businesses to tap into the tools they already use, and help more people find jobs.”

Also, from Chris Russell:

There are two ways that the new integrations will work – an onsite, “native apply” experience and an offsite “redirect” experience. In the native apply experience – the messenger popup will still occur.

Onsite, “native apply” experience:

    • We have a Jobs XML Feed, which enables partners to publish job posts on behalf of employers directly on Facebook.
    • Job seekers can apply to those roles directly on Facebook, and the application information is sent back to the partner.
    • This allows employers to reach qualified candidates while staying connected to the systems they already use.
    • Employers can also create jobs in their ATS, and publish that job to Facebook.

Offsite “redirect” experience:

    • We have a Jobs XML Feed, which enables partners to publish job posts on behalf of employers directly on Facebook.
    • Job seekers are redirected to the employer’s career site and can apply to the role on the employer’s career site.
    • Employers can also create jobs in their Applicant Tracking System, and automatically publish that job to Facebook.

Very cool stuff, as Facebook has been one of the hardest nuts to crack when it comes to recruiting, and these integrations should make it easier for employers to start getting their jobs in front of FB users more easily. Facebook won’t be the holy grail for everyone, just as LinkedIn isn’t the holy grail for every employer either, but the potential is there for it to be a very good source for so many that don’t see the pools of talent they need on sites like LinkedIn, or other job boards.

Does your ATS have this integration, or are they working to make it happen? The only way to find out is to actually give them a call and ask that question!

Through the Eyes of the Hiring Manager

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On Wednesday I was sitting on The Talent Fix Book Club webcast with one of my Recruiting Managers, Zach Jensen, and Zach made the comment that great recruiters do something a bit different, they look at applications and resumes through “the eyes of the hiring manager”. It’s a brilliant piece of advice, but what does it mean!?

New, or lesser experienced, recruiters look at candidates like a checklist:

  • Do they meet the minimum qualifications? Check.
  • Can they work when we need them to work? Check.
  • Will they fit the compensation band we have for the position? Check.
  • Are they interested in our company? Check.

Get enough checks and you send this candidate over to the hiring manager.

The hiring manager receives this candidate and immediately looks at this person completely different from the recruiter who was checking boxes. The hiring manager will look at the candidate and immediately think, can this person do the job I have, and do it well? Will this person fit into my team? Do I think I can manage this person? Will this person be challenged by my position, or will they be bored? Is this person better than me or someone on my team? Does this person make me/us better? Etc.

Great recruiters have enough of a relationship with their hiring managers that they are less concerned with checking boxes, and more concerned about these questions that are in the hiring manager’s head. They want to have those answers, so when the hiring manager asks, “What do you think?” What they will respond with is not checked boxes, but strategic explanations that help the hiring manager make a decision.

It’s a transition we usually see happen around year 3 with our recruiters. Checking boxes isn’t all bad, it’s how we all start. The reality is we don’t know much, so we have to go on something. Some, though, never make the transition. They just think recruiting is about checking boxes.

It’s the one reason I’m not concerned about ‘technology’ taking my job, and why the best recruiters I speak with aren’t concerned either. In fact, they welcome it. Technology will eliminate box checkers. A.I. can check boxes faster and better than you or I. A.I. can’t get into the head of a hiring manager and know what she really needs for her team. I can. Zach can.

Great recruiting happens when you build relationships with your hiring managers where they trust you know what they are really looking for. How do you get that? Mostly time and consistency. Keep showing up. Show them you have some interest in helping them improve their talent. Be persistently annoying. Rinse. Repeat.

Would Candidates Pay for Interview Feedback?

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I get my ideas in the shower. I have a busy life, so it seems like my downtime is that solid 5 to 10 minutes I get in the shower. I usually shower twice a day—once first thing in the morning, then before I go to bed. That’s 10 to 20 minutes daily to think and clean. I like going to bed clean. I like waking up with a shower. You’re welcome. You now know my daily cleaning habits. Thanks for stopping by today!

I’m not sure why ideas come to me. My wife says I’m not completely “right.” I get weird things that come into my head, at weird times. This morning I decided to stop fighting the candidate experience freaks (those people that think candidate experience actually matters, which it doesn’t as much as they think) and finally help them solve their problem. You won, freaks. But I damn well better get a lifetime achievement award at the next Candidate Experience Awards!

Here’s your solution: Charge candidates a fee to get feedback on their interviews.

<Drops mic, walks off stage, give me my award.>

Yeah, that’s what I just said. Let me give you the details; apparently, a couple of you just spit out your coffee.

Candidates want great feedback on their interviews, desperately. When someone really wants something, that certain thing becomes very valuable. HR shops in organizations have the ability to deliver this very valuable thing, but they don’t have the resources to do it well. By well, I mean really well: making that feedback personable, meaningful, and developmental.

Are you willing to spend 15 minutes debriefing a candidate after an interview… a candidate you don’t want? Of course not. What if that candidate paid you $10 for that feedback? That’s $40 per hour you could make just debriefing candidates. Couldn’t you go out and hire a sharp HR pro for like $30 per hour to do this job?

Yeah, that’s why I deserve awards. My ideas are groundbreaking. It’s a big burden to carry around.

Think of this as an airline. Airlines figured out that certain people are willing to pay an extra $25 to get on the plane first, or to be first in line. This is all you’re doing. You’re not taking advantage of anyone; you’re just offering a first-class candidate experience for those willing to pay for it. For those unwilling to pay for first class, they’ll get your coach experience. They’ll get a form letter that says thanks, no thanks, here’s a 10% off coupon on your next use of our service, or whatever you do to make that candidate experience seem special.

A first-class candidate experience for $10. Do you think candidates would pay for that? You’re damn straight they would! Big companies would actually have to establish departments for this! Goldman Sachs, give me a call, I’ll come set this up for you! GM, Ford and Chrysler, I’m like an hour away, let’s talk, I can come down any day next week.

It’s easy to dismiss a crazy idea that some guy came up with in the shower—until your competition starts doing it, it becomes the industry norm, or an HR Tech company builds the app and starts selling this a service. My Poppi (that’s what I called my Grandfather) always use to say, “Tim, it only costs a little more to go, first class.” People like first-class treatment. People want first-class treatment. People will pay for first-class treatment.

Would you pay for great interview feedback, so great it could be considered personal development? How much?

Talent Pros! You are not alone! #SHRMTalent

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I’m in Nashville, TN this week attending and speaking at the SHRM Talent Conference. SHRM Talent has quickly become one of my favorite conferences to attend and speak at because I love being surrounded by TA Pros and Leaders who are in the weeds! Actual real folks, making real placements, with real stories and pain of running corporate TA operations every day! My Peeps!!!!

I was speaking to attendees this week as I was getting ready for my presentation and guess what!?! Every single one had the exact same issue! We all need more people! And, AND, “we” – every freaking one of us – is struggling to find those people to fill our jobs. From San Fran to Dallas to Tampa to Kansas City to Detroit to New York and every small, medium, and large city in between, we are struggling.

So, you are not alone. I am here with you. And though you are far away. I am here to stay. (it’s lyrics to a song I couldn’t get out of my head as I started writing this post!) But it fits!

The cool part of knowing you are in the same boat as everyone else is since we are all in this together, we can help each other. We almost now are in a position where we have to help each other. It’s not okay to what our brothers and sisters in the grind fail.

So, how can we do this? I’ve got a couple of ideas:

1. Local Partnership Candidate Sharing – You have applicants and candidates you are not using. They are unused inventory that for whatever reason you don’t need and won’t hire. You have a peer in your city that is also sitting on an unused inventory of candidates. Go meet for lunch and take those unused, new candidates, and swap. They might be able to use some of yours and you might be able to use some of there candidates. The reality is, this is costing you nothing, and helping both of you! Ramp it up by inviting four or five other leaders from other organizations, and now you’re changing the game!

2. Stop Traditional Employee Referral Programs – Well, Tim, we pay $250 after 90 days of employment. Great, that’s like telling someone you’re giving them $1 Million in Monopoly money! It’s not real to them. They don’t truly believe they’ll ever get that. Start rewarding the behaviors and activities that lead to hires. Hey, here’s a $20 bill for giving us the name and phone number of a candidate, Thank You! Here’s a $50 bill for when the person actually shows up for the interview! Here is a $100 bill when they show up day 1! THANK YOU! Here’s another $50 bill when they are still here on Day 90, or whatever. This will lead to more referrals and cash money in the hand will make this real to your employees and you’ll get more referrals!

3. Stop Making Candidates Jump Through Your Hoops – Well, Tim, if the candidate really wants the job they will come into our office and fill out the application. No, no they won’t. Because your competition isn’t making them, and you’re an idiot! I’ve got 3 Gen Z sons who would all be great hires for any company. Work hard, care about their job, look your customer in the eye and treat them with kindness and respect, but they won’t walk in an fill out your stupid app. But, if you allow them to text you their interest, they will be all in. There is absolutely zero correlation that a candidate who jumps through your hoops will be a good hire, and there is absolutely zero correlation that a candidate who won’t jump through your hoops will be a bad hire. Stop it!

Stop doing this alone. Go invite one peer from another company to meet for lunch or coffee. Start building your local talent network of peers who you can work with to rise all of our boats. There is a time for competition and there is a time for cooperation. Today we need to be working together to solve this talent crisis.

Your Weekly Dose of HR Tech: @HireOnLinkedIn Launches New “Help Wanted” Service for SMB!

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At LinkedIn Talent Connect last year, LinkedIn talked about how they weren’t satisfied with just helping white-collar workers network and find jobs. They spoke specifically of things in the pipeline that would help SMB employers hire blue collar workers as well. I think we all wondered what that looked like since those who network on LinkedIn’s main platform are not hourly workers for the most part.

This past week LinkedIn launched a “Help Wanted” job posting service aimed at SMB employers:

“Job seekers are looking both online and offline, but managing the flow of applicants — from job-seekers walking directly into your business and those applying online– can be a burden. That’s why we’re excited to roll out a new way to promote your roles offline and help you streamline incoming applications digitally. Now, when you create a LinkedIn Job Post, you can download and print out a “Help Wanted” sign to post in your business window. It directs potential candidates passing by your business to apply to your open positions on LinkedIn.”

If you take a look at the picture above you see what they are talking about. It’s the old school ‘Help Wanted’ signs that many employers would place in their store and business fronts.

I have a feeling there will be some that will make fun of this. It’s not modern. It’s not digital. It speaks to an era long gone by.

The reality is, I think it’s brilliant Recruitment Marketing!

Our job as HR and TA leaders, especially in SMB companies, is to make sure we let as many people as possible that we are hiring. We can do that through modern avenues like digital marketing and social media, but we can’t forget how to capture eyeballs in the environments where people know us best – our own businesses!

I’m a huge fan of old school marketing. When everyone is going one way, the best value and opportunity, many times is to go the opposite. What we know now is to attract talent we have to use every avenue at our disposal and LinkedIn just made it super easy for an organization that might have a modern recruiting platform can now advertise to applicants in a very modern way that allows them to apply to jobs via mobile, with a low cost of entry to make it happen.

Is it perfect? No. Will hourly candidates folk to traditional LinkedIn and build profiles? I don’t think so. But, it shows LinkedIn is serious about helping “all” job seekers and “all” employers in their hiring. First steps are rarely great, but this is a solid start in the understanding of what SMB employers need.

SMB Employers need simple. Post a job. Print a poster. Place it in your window and let your foot traffic work for you. When you lack a sexy employment brand and expensive technology, you have to use what you can afford and what will work in your environment. I think this new focus on SMB employers by LinkedIn is a great step for the industry.

 

Hiring Alone – The Biggest Failure of Talent Acquisition!

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It takes a village. That’s what Hillary told us in her famous children’s book. You can’t raise a child by yourself, it takes a village to raise a child fully. At least that’s our hope and ideal.

I think it takes a village to hire correctly as well, and I’m not talking about the village of TA and HR. I’m talking about the village of our entire organization.

My team constantly finds themselves searching for talent for clients who struggle to understand that just because we are third party, it still takes a village to hire the best talent for your organization. We still need the insight from TA and HR on why your organization is the one our candidate will want to work for. We need the hiring manager to tell us why her job and her team are the right fit for our candidate, etc.

The exact same thing has to happen when you do talent acquisition in-house as well.

For me, this starts with the hiring manager and the team that has the need for additional talent. While TA will take the lead on the project and do most of the heavy lifting, the single most critical person in recruiting is the person who will ultimately make the hire decision.

Too many leaders want TA to just hire on their own. To hire alone. This doesn’t work well, if at all. “Just go find me some candidates!”

The best hiring managers I have ever worked with always took ownership of this process and did a few things that set them apart from every other hiring manager:

1. They made sure everyone involved in the process knew exactly what they needed in a candidate. Crystal clear.

2. They made sure that the team had every piece of information needed to do this as quickly as possible. “Oh, the job description is crappy, let’s build a new one, right now!”

3. They got involved in sourcing potential candidates for the position, and got their team involved in doing this as well, and didn’t stop until the position was filled.

4. They made filling the position a priority in their schedule for all things related to filling this position.

5. They crafted a communication strategy to ensure they knew, easily, what was going on with this position on an ongoing basis. No judgement, just facts, and how can they help at each bottleneck.

If we all worked with leaders who did these five simple things, hiring in our organizations would be simple! I could argue hiring would be enjoyable, in this state!

Too often in talent acquisition, we are asked to hire alone. Just go out and fill positions and stop bitching. That is usually coming from leaders who actually don’t know how to help, so their frustration comes out in these types of behaviors. They are feeling the pressure and pain as well.

I find if we can give them these five steps, these five deliverables, they actually become a great teammate in getting the job done. If they understand what their role is, and what your role is, everything can move along rather well, in most cases.

Don’t allow yourself to be put in a position where you are constantly being asked to hire alone. While you might feel like that’s your job, it’s not, your job is to lead a dynamic process that involves many people. The biggest job of TA is to deliver great project management on each position they are working and ensure everyone knows the role they are playing.

 

Your Weekly Dose of HR Tech: I Failed @SHRM’s new Talent Acquisition Credential!

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So, you guys know I wrote a book, right? A book on talent acquisition! I truly believe I actually know something about Talent Acquisition and Recruiting! So, it came as a pretty big shock when I took SHRM’s new TA Specialty Credential and Failed It! Well, kind of…

I’m the President of the Association of Talent Acquisition Professionals (ATAP), so I have a real interest in training and learning programs for talent acquisition. Also, because I’ve been in the TA space for a couple of decades I wanted to take the TA credential cold. No studying. Don’t even look at the materials or what it involves. If I’m good, I should still be able to pass it, right?

Right away I knew I made a mistake. Part of it is just simple word usage. What I might call something, the instructional designers at SHRM call it something else. Another part of it is how the material is taught. What’s the most important of the following four….? Well, I might believe something is more important based on my experience and situation, but if I actually studied the material and took the two-day course, I would know what was ‘the’ most important based on how the material was put together.

All of that being said, I was really impressed with the questions! 

Every single question (there’s 50 that you take for the test) were really legitimate TA questions, and the questions were designed around a really modern, up to date talent acquisition function. The questions spanned a broad area of TA from workforce planning, to recruitment marketing, to sourcing, to technology.

Now, you also have to put this into perspective. SHRM didn’t launch this believing a micro-certification was the answer to educating someone to take the credential course, pass the test, and then go run a Fortune 500 TA shop. The credential is meant to help educate an HR professional who is moving into TA, or works as the sole HR pro/leader of a company that also has TA responsibility. So, you might only be doing TA as part of your role.

I’m actually teaching one of these SHRM TA credential courses in San Francisco May 13-14th. That was the main reason and desire for me to take the exam, I wanted to see what those going through the program would experience, and I can confidently say that if someone goes through and does the self-paced modules, does the two-day workshop, studies, and passes the exam, I would feel very comfortable that they have a working knowledge of how a modern-day TA department functions!

The reality is no one certification, credential, training course, etc. is going to make you an expert. You become an expert by doing many of these things and becoming a continual learner. What I love about SHRM Speciality TA Credential is that it exposes HR pros to a new world in a way that lets them know what’s important in talent acquisition, some baseline knowledge, and teaches them how to pursue each part further for expertise.

So, who should take the SHRM TA Credential?

  1. HR Pros who don’t have TA background, but want to expand their tools across HR.
  2. HR Pros/leaders who have TA as part of their function and they don’t feel comfortable in the modern world of recruiting
  3. Corporate TA pros/leaders who feel behind and want some freshening up of their skills.

I think this is a great development opportunity for HR Pros who are looking to develop themselves for future promotion. Having a Talent Acquisition skill set, with your HR skill set, is a differentiator when it comes to hiring HR leaders. Modern organizations are desperate for great TA, and for HR Leaders who understand how to leverage the TA function to drive business success.

So, for all those who love to dump on SHRM for being dated or behind the times, Kudos SHRM! Your TA Specialty Credential is something that is really helpful to individuals and organizations looking to modernize their TA practices!