The Weekly Dose of HR Tech: CareerBuilder Partners with Google Cloud Job Discovery

The week on The Weekly Dose I dig into CareerBuilder’s partnership with Google Cloud Job Discovery and let you know what it means to you as a Recruiting Pro and Leader!

CareerBuilder was one of the early partners with Google in a number of fronts. When Google for Jobs launched, CB was the first TA technology company to work directly with Googles team to build out their job schema and make sure that CB users who were posting jobs on CB would have those jobs show up high on GFJs search results.

CareerBuilder is pushing the relationship even farther with Google and they recently released a case study showing the advantages CB clients are receiving since CB started using Google Cloud’s Job Discovery A.I. and Machine Learning technology. Google wrote a great piece on this relationship and the advances CB users are seeing, check it out! 

What does all of this mean to us (Employers posting jobs on CB or employers thinking of using CB)? 

– Google knows what and how candidates want to search for jobs, so they built a tool to make this a better experience for candidates. CareerBuilder has also been in the game of wanting to deliver a great search experience for candidates coming to their site to look for jobs as well. When they both came together, it was pretty apparent that CB’s job seekers could benefit from Google’s Job Discovery search.

– CB started testing out Google’s Job Discovery as the backbone of their job search and some amazing things started happening:

  • 40% more views of jobs on CB’s Talent Networks
  • Candidate application quality increased by 18%
  • 41% increase on actions by candidates on their saved job search results

Why!? 

The A.I. and machine learning component of Google’s Job Discovery that is being used by CareerBuilder candidates actually improves the job search for candidates. Less false positives, the technology learns which jobs candidates are clicking on and applying for and then automatically will put more jobs that are closer to the ones you want in front of them.

What you see is less bad volume of candidates, but an increase in qualified candidates for your jobs. So, the partnership of CB and Google has reduced the amount of work it takes a recruiter on any given job by lowering the number of candidates who don’t fit your job and increasing the number that actually does.

One other driving factor around increased quality and relevance is CB’s and Google’s focus on mobile first location search. Most people want to be able to search for jobs based on commutable distance. Prior to Google’s Job Discovery search, this wasn’t as specific as most of us would want, but now people can easily search by very exact distances and times it takes to get to work.

CareerBuilder has been beaten up recently in the media with some moves they’ve made to focus themselves on the future and how things were handled, but in the end, it’s not show-friends, it’s show business, and CB is making the right business moves to ensure their clients are getting what they need.

Go read the Google Case Study, it’s a fascinating piece on why you might want to start looking at investing some of your job posting dollars away from Indeed and test out the Google Job Discovery tech that CareerBuilder is using!


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

How Hard is it for Candidates to Find Your Jobs on your Career Site?

The other day I got contacted by a large enterprise level TA leader. She had a major problem about to hit them. They had to hire thousands of people and she was hoping I could tell her which chatbot to use to help them.

Sweet! I love TA Tech, let’s talk about some of my favorites!

I pulled up their corporate site because I wanted to see what ATS they used and just check out the career site.

This is where I found her first problem! The first problem was I had to search to find out how to find their jobs! Like four clicks deep into the corporate website before I could even begin a job search, let alone apply.

There is only one right place for candidates to find jobs on your corporate website. It’s at the top of the page, the same exact place where you find things like: Home, Company, Products, Search, etc. If you’re making candidates scroll down to the bottom of your site, you don’t care about talent. If you’re making candidates search to find “Careers” on your site, you don’t care about talent.

You know who you are. “Well, Tim, we put “careers” under the “About” tab because we want our products front and center!” Nice! So, those candidates you desperately need now have to go on a snipe hunt to find out how to apply for your jobs!? How’s that working out for you? Or you make the scroll down fourteen feet to the bottom where you put things like “investor relations”, “contact information”, “press inquiries”, “Legal Notices”, etc.

The most innovative companies in talent acquisition have ‘finding’ their jobs down to one click. You pull up their page and it says something like “Jobs!” or “Apply Now” or “Careers” in the top right corner of the website. Sometimes there is even a button along in the corner to make it even easier for candidates to spot.

When a candidate clicks on that top of the page, right corner link they are instantly taken to a page that allows them to search. No more clicking around, no more searching for how the hell they can find which jobs you have open. It’s right there. One click.

It’s pretty common for me to visit a large brand corporate homepage and it will take me 4-7 clicks before I can actually search their jobs. If you ever want to know where TA falls in the order of importance in your organization, just count the clicks. The more you click, the less influence TA has in your organization. It’s fairly unscientific, but I find this little measure almost always works out.

So, my new TA friend was looking for a chatbot but didn’t really need a chatbot. Well, at least not yet. Foundational blocking and tackling of TA can do wonders for helping you hire. If it takes me four or five clicks to find your jobs, you’re in trouble. If you make me search around your site on how the hell I apply, I leave and go someplace else.

I know that 90% of know this,  but almost 50% of organizations can’t figure this out. Why? Because we as TA leaders aren’t going to our executive team and telling them, “Hey, idiots! We are losing 67% of our candidate traffic because some moron in marketing doesn’t like how “Jobs” looks on our corporate website in the righthand upper corner! Can we stop being stupid and do the right thing?”

I know selling our stuff is important, but if we can’t fill jobs, we won’t have stuff to sell. I know putting our employment brand out front is important, but why are we creating a search game for candidates to solve to just apply for our jobs?

Simple Tip to Share with Your Executive Team: Hiding how a candidate can apply for our jobs, doesn’t actually help us fill jobs! 

So, where do candidates find your jobs on your corporate homepage?

Things I Learned at Greenhouse OPEN #ghOPEN

Hey gang!

I’m on the road this week at the Greenhouse OPEN. What’s Greenhouse? It’s one of the top ATSs on the planet – but you already know that if you read my blog!

The Greenhouse OPEN is basically their user conference, where Greenhouse users and those considering using Greenhouse come together as Talent Acquisition Pros and Leaders to experience great recruiting related content from a corporate TA point of view.

I love attending conferences with great TA content, and Greenhouse has done a really great job growing this conference to 1,000 participants. You know it’s good TA content when it doesn’t matter if you use Greenhouse or not, to get a ton out of the sessions.

Also, being that Greenhouse is designed for corporate TA, and not having third-party recruiters in the room, you really get a ton of great sharing and conversation taking place between attendees.

Here’s some cool stuff I learned:

Some organizations are using very specific, un-produced video, to source candidates! How? Instead of sending a candidate a blind email or text, the recruiter takes their iPhone and records a quick video to the specific person they want and sends them the link to watch. “Hey Tim, I found you and want to talk to you about…Here’s why you would be great…Etc.” The response rate from the organization using this is super high, as you can imagine.

Organizations are worried about Recruiter Experience! You know what, you do not want your hiring process to suck for candidates. We all get that 100%! But, what about your recruiters? Does it suck to work as a recruiter in your environment? If it does, that might be worse for your organization in attracting talent, then if your CX sucks. We tend not to even give this concept of Recruiter Experience any thought at all, but we should!

Across all industries, text response rates from candidates are running 70%-ish, in all kinds of roles from hourly to salaried, tech to healthcare. Texting candidates keep coming up as either something organizations can’t live without, or something they are not using, and don’t want to use. I find this really strange, as it seems like it’s a form of communication that everyone is using. Being able to have etiquette and rules of engagement are important.

Not all employee referrals are created equal. Great employees are more likely to refer great referrals. Bad employees are more likely to refer bad employees. You don’t want bad referrals, so it’s best to have a program that allows you to segment and know who is providing you with your best referrals. Manually, this is difficult, but with technology like Greenhouse and Teamable, you can start to get a real sense of who should be referring more in your environment.

I’m going to keep advocating that you find ways to spend more time with other TA pros and leaders. We learn from each other when we are in safe, and encouraging environments to share. Does that have to be at a conference in New York? Nope. It’s great if you get the chance, but you can also start or find local outlets for groups of peers to get together.

I love that Greenhouse and others are showing the industry the way, and I thank them for bringing so many great and giving TA pros together. Such a powerful way to learn and develop as a professional!

The Weekly Dose II: Google Hire’s New Gmail Add-on

So, this week I’m giving you two doses of HR Tech because so much is happening in the space I just couldn’t get away with one thing this week! Google Hire, the ATS for SMBs, just released a new feature for their system that is something recruiters will really like!

If you haven’t heard of Google Hire, you really need to check it out if your a business under 1,000 employees and your business uses the G-suite. The G-suite being you do your email in Gmail and you use Google Calendar.  That’s important because the only way you can use Google Hire is if you’re a G-suite shop.

If you don’t use the G-suite, don’t waste your time, you can’t use Hire, no matter how bad you might want to give it a look.

So, what’s new with Hire? 

Hire isn’t even that old. It’s really only been on the market for about a year. So, basically it’s all new, but Google released a new Gmail add-on to Hire that is really great.

Check out the video below, but basically, the Gmail Hire add-on allows recruiters to do most of the heavy lifting in Hire, in Gmail, where most recruiters spend most of their time anyway (within their email program communicating with candidates).

The Hire add-on allows recruiters to easily see if a candidate is already in their system or will be a new candidate, makes it seamless to add a new candidate into Hire, and also lets them move candidates along the recruiting process from within Gmail, so they aren’t moving back and forth between Hire and Gmail.

Hire already logged every single candidate interaction within Gmail into Hire, but this allows recruiters to work within the G-suite in a very normal way without bouncing around between programs to interact and moves candidates through the stages of hiring.

One aspect I really liked within Hire is the ability for recruiters to reject a candidate right in Gmail, and choose if they wanted that message to go out immediately, or wait for a certain timeframe before sending. This lets recruiters immediately complete a candidate they absolutely know has no shot, and be more efficient with their time in touching candidates less.

If you’re using G-suite for email, calendar, etc., and you have less than 1,000 employees you should demo Hire, even if you’re happy with your current ATS. Why? Because it’s Google silly! Hire is inexpensive and Google will continue to innovate this product at a rapid rate.


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

The Weekly Dose of HR Tech: The Top 100 Applicant Tracking Systems (ATS) in 2018!

This week on The Weekly Dose I’m taking a look at my #1 all-time favorite report that was released last week by Rob Kelly over at Ongig! The Top 100 Applicant Tracking Systems in 2018 is an annual report that Rob and the Ongig team have been putting out now for four years.

The ATS market is really hard to get data. This report measures 118 ATS platforms out of more than 1,000 on the market, but the 118 in this report make up the vast majority of the marketplace. I love this report because of how robust the data is. The report pulls ATS information from 4200+ employers, which makes it more comprehensive than anything else you’ll find.

So, what have learned about the ATS market in 2018? 

Taleo is getting killed! In 2017 their market share was 25.51% on Ongig’s report, in 2018 their market share dropped to 19.11%. While this isn’t exact, you can bet the Oracle/Taleo people are freaking out and some folks are getting fired! My hope is this will spur the Taleo folks to finally see their solution has fallen behind the marketplace and we’ll see big innovation from them in the coming years.

Greenhouse is moving upmarket and taking market share in a big way! Greenhouse is getting most of this market share increase from Taleo, Kenexa/Brassring, and Jobvite (who all lost market share since the 2017 report).

Don’t look now but Google Hire just became a real threat to all SMB ATS providers! In 2017, Google Hire came in at .22% market share #44 on the list. In 2018, Google Hire is .78%, #23, but has increased their client growth by 312%! Almost triple anyone else. Don’t sleep on Hire!

While Greenhouse is killing everyone in overall growth, iCIMS and Workday are also growing at a very high rate. Suite HCM talent solutions (like Workday Talent, Ultipro, SAP, Oracle, etc.) have some built-in advantages to growth. If you’re using their HCM, you’ll feel pressure to use the rest of the suite. But with the growth of Greenhouse, iCIMS, Lever, SmartRecruiters, etc. (best of breed talent solutions) we see a clear indication that organizations that see talent as a priority are choosing the better tech over the suite solutions.

The ATS market is growing. Ongig measured 50 different ATSs in 2014, and 119 in 2018. One major reason is you can make money selling ATS solutions primarily because most companies don’t switch ATSs often. So once you get in, you’re usually there for a while. Plus, the options at the SMB level are now very robust with Google Hire (they want us to just call it “Hire”), Workable, BreezyHR, and Newton (now integrated with Paycor).

So, how should you use this report? 

I love this report because it truly gives every talent acquisition leader a true picture of how vast the ATS market is. The ATS is foundational to your TA Tech stack and the choice you make for your ATS will dictate many decisions you make in how you recruit talent.

Do I go right to the most used? No, but I also don’t ignore the most used. There’s a reason people are using Taleo and Greenhouse. They work. There’s a reason some systems are growing and some are not. Figure out what those might be, it’s very telling!

If you’re an SMB you have a bunch of low-cost ATS technology you should be looking at. So, there’s no reason you shouldn’t be using an ATS, even if you only hire one person a month. While “Homegrown” ATSs are still used widely, please don’t go develop your own ATS, it’s not worth your time or effort with so many great products already on the market.

Go check out the report – it’s one of the best reads you’ll have all year in TA Technology!


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

1% of Job Descriptions have Pictures or Video! Why?

Smashfly, the enterprise recruitment marketing platform, released their 2018 Recruitment Marketing Benchmark Report this week and it’s loaded with data. As you can see from the image above, some things have gotten better than others!

What’s up with Job Description and why the hell can’t we figure this out!? 

So, apparently, we are really against having pictures and video in job descriptions! 1% of job descriptions having this type of media is actually a really strange stat to have in 2018. You would think by now we would have shoved just about anything into a JD to make it more appealing for job seekers. But, we haven’t!

Why?

A few things are at play here that I think corporate TA folks will want to point out:

– Job descriptions are a legal document, not a toy like job postings are, so we treat them appropriately. Okay, yes, a JD is a legal document. But, that doesn’t mean you need to bore people to death to read it! “Legal” doesn’t mean you can’t add pictures or videos. Just be smart.

– Our ATS only allows text. Okay, you need a new ATS that was built in the last decade!

– JD’s are an HR issue, not a TA issue. We’re lucky if we can get the hiring manager to look at them, let alone update them!

So, there are problems. No real problems. Mostly made up, we don’t like change problems.

There is no reason that your Job Descriptions shouldn’t have pictures and video. Some organizations have gone completely to video-based job descriptions, and guess what!? They didn’t even take those TA pros to jail! No, really! Not even a ticket from the EEOC or OFCCP or anything!

Here’s what we know. Having a job description that actually gets people excited about a job will get people to apply, at a far higher rate than a text-based document with paragraphs and bullet points. Also, you don’t have to have a production studio to do this! You have an iPhone, go down to the department and take some pics and video. Take ten minutes to work with your ATS and IT to figure it out.

We think JD’s don’t matter but they do. They matter because the JD is the one thing every candidate reads about the job and your company. They might not visit your career site, or stop by your lobby, or your social feeds. Everyone reads the JD. Also, the JD is basically the only thing we share socially and within our talent networks (which is an entire another post!):

95% of organizations in the Fortune 500 only send JD’s to their Talent Networks. Oh boy, that sounds like a great network to be apart of! Come on! We’re better than this!

Some other cool facts from Smashfly’s Benchmark Report:

– There’s a correlation between having Recruitment Marketing strategy and Revenue growth. Be careful. That doesn’t mean those with Recruitment Marketing Strategies will grow Revenue, there’s no causation, just correlation. There’s also a correlation between me starting to blog and the stock market going up 1265% since I started writing!

– Those who do really great at Recruitment Marketing will have higher Glassdoor ratings. Make sense, right! Tell people you’re awesome and people will say you’re awesome. I love marketing! It works!

– Only 15 Fortune 500 companies won a Candidate Experience Award in 2017. All 15 had Recruitment Marketing Strategies in place! Want a better CX? Probably helps to have a strategy.

– Only 1% of organizations have implemented the most talked about technology on the planet! A chatbot! Seems low. Seems like I’m running into them more and more as I look at career sites, but not surprising. We like to wait and see when it comes to TA Tech. I’m guessing that number will be higher next year!

Check out the full report, it has some great data and some great ideas as well on Recruitment Marketing!

 

 

Your Weekly Dose of HR Tech: @CrowdedWork mine the gold in your ATS!

This week on the Weekly Dose I review the TA technology Crowded. Crowded is a platform that fixes what’s wrong with most ATSs! What’s wrong with most ATSs? Let me explain.

A typical ATS does one thing really well. It posts jobs to your career site and collects applicants from those jobs posted. From there it basically allows you to digitally move applicants through your hiring process. That’s a normal ATS. Heck, that’s about 90% of the ATSs on the market.

What big issue then becomes what do you do with that huge database of applicants that you have? This is why Crowded was built. You spend a ton of money and resources filling your ATS with talent. If you are like most organizations in the world, that talent then sits in your ATS and dies (figuratively). Once most applicants apply for a job and enter your ATS they are never heard from again. This is a major problem!

Just because you didn’t hire this talent the first time they applied, doesn’t mean they might not be your next great hire, or a great hire a year or two down the road. Crowded is a technology that integrates with your ATS, pulls out your jobs and your applicant database and re-matches them on a constant basis. Crowded then allows you to reach out to these ‘newly’ found candidates and engage them with your current jobs.

Not only does Crowded do this matching, but Crowded also updates each candidate in your database. So, that entry-level engineer who applied two years ago, but you didn’t have anything, now becomes that Engineer with two years of experience working at your competition that is no super valuable and someone you desperately want to hire! That is why this technology is so powerful and needed by most organizations!

What I like about Crowded: 

– Can be used by both staffing, RPO, and Corporate. We all use ATSs, and we all face the same issue using ATSs.

– Bi-directional data exchange, which basically means all the cool stuff Crowded is doing, ends up back in your ATS (system of record) for compliance sake.

– Crowded allows your recruiters to communicate via email and text through their platform with each exchange being captured and uploaded back into the candidate ATS profile.

– Crowded has some built-in intelligent automation that will actually allow the system to automatically reach out to candidates that match your jobs at a certain level, so your recruiters don’t have to. Funny thing – almost no corporate TA shops use this, but staffing and RPO do! Why? You tell me! This is a brilliant use of technology and efficiency, everyone should use it.

– Data analysis from Crowded will help you make more strategic talent decisions. Crowded’s technology will show you data on what schools, companies, etc. you’re hiring from, and which ones are getting interviews, etc. This way you can be more strategic about where your team is spending its time and resources. The system will also show you apply vs. hired skills gaps.

You are sitting on a gold mine of talent in your ATS database, but you don’t ever mine it! Why? Because most ATSs suck at search, and most TA shops suck at searching our ATSs and then believing anyone in there has talent! The Crowded platform automates this process and bubbles up great talent that your team has been ignoring forever! Every single company has great hires in their ATS database waiting to be hired, but most of us never will. With Crowded, you’ll start to see these hires happen almost instantly.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

T3 – Are Enterprise HCM systems Killing Talent Acquisition?

Last week I sat down with the folks at iCIMS to take a look at their system. iCIMS is the second largest ATS/ talent platform by market share for enterprise-level organizations, with only Taleo (Oracle) being larger. Workday, Ultimate Software, IBM/Kenexa, and SAP/SuccessFactors are also large players in this space that are growing quickly.

Do you see what all of them (except iCIMS) have in common?

That’s right, all of those other ATSs are apart of full suite focused HCM products.

Does that make a difference? Yes.

The people selling you full HCM (Oracles, SAP, Workday, IBM, etc.) will tell you all of the advantages of having all of your data under one umbrella in using one fully integrated system.

What they won’t tell you is that they really specialize in HCM and that their talent acquisition products/modules are probably 2-3 years behind where modern-day ATS systems are at. Also, with cloud-based, open API ATS systems, getting data to sync between your ATS and your HCM is no longer something that is difficult.

Enterprise level HCMs are built for large/giant level sized organizations. Those organizations with thousands, if not millions, of employees, do have some unique challenges, and all of these HCMs do a great job at addressing those needs. So far, they don’t do a great job at doing that on the talent side of the business.

This is where iCIMS comes into play. iCIMS is one of the few ATSs on the market built for enterprise and the specific ATS needs of large organizations. iCIMS has the background and experience of dealing with the compliance and volume of large hiring, coupled with a much more robust talent engine then you’ll find with the vanilla talent offerings that are currently being peddled by enterprise HCM vendors.

iCIMS also has a fully integrated marketplace that allows each organization to tailor what functionality they want and need. From background check providers, pre-hire assessments, video interviewing, texting, etc. These aren’t bolt-on technologies, but fully integrated, one-experience technologies you can choose from based on what functionality your organization needs, that isn’t already built into the main iCims products.

iCIMS has three main products: their ATS (Recruit) which is used by 100% of their clients, Connect (their CRM) used by about a quarter of their clients currently, but growing quickly, and Onboarding used by about half of their clients. iCIMS has also recently updated and improved their user-interface (UI) to make it look like many of the new ATSs on the market.

One major complaint I have with HCM ATS products right now (one of many) is the fact that almost all force candidates to register into the system to apply. This added friction into the apply process has been shown to be something candidates hate and causes massive candidate drop off. iCIMS gives organizations many options on how to handle this issue, and lets you decide how you want candidates to apply, allowing to eliminate as much of that friction as possible.

iCIMS also has an entire development team focused on Google for Jobs. Why is this important? Because you need your job postings to match as closely as possible to the GFJ schema to ensure your jobs are getting the highest candidate traffic possible.

Ultimately, if you are an enterprise organization you need to run an ATS that can handle enterprise-level demands. The big question is, do you want to run an ATS that helps you hire better and faster, or one that is just part of an overall larger system, not specifically designed to higher better and faster?

I think we are quickly approaching an HR Tech environment in our organizations where we need two major systems. You need a great HCM to handle your day-to-day employee HR related work. You need a great Talent Platform (Sourcing, CRM, ATS, etc.) to handle your talent attraction and hiring work. There is currently not one HCM on the market that does talent acquisition as well as stand-alone talent platforms can do it. And by the time they get to be equal to current stand-alone ATS platforms, they’ll still be behind, because those systems keep advancing at a very fast pace.

So, if you’re using an HCM platform to run your talent, what you’re basically saying is hiring the best talent really isn’t that important to us. You can tell yourself something different, but either you’re using great TA technology, or you’re not.

 

Corporate TA is Doing Contract Hiring All Wrong!

In every university on the planet in every Economics 101 class, professors teach a very simple concept of FIFO (First In, First Out). It’s basically meant to describe the way products/material move through a system. There are two basic types, FIFO and LIFO (Last In).

FIFO is you get some supplies shipped to your warehouse, but you first use the supplies you already have in your inventory.  LIFO is you get those same supplies shipped to you, but instead of using the inventory you already have, you first use this new inventory to fill orders.

Unfortunately, in Talent Acquisition we really haven’t figured out the basic economic theory when it comes to Contract labor.

We’ve built Vendor Management Systems (VMS) and Managed Service Provider (MSP) which we thought were the answers to our prayers, but I find most corporate TA leaders and most vendors being pushed through these systems, are unsatisfied with the results on both sides.

So, How Do We Fix It? 

The pain point in bad contract hiring is caused by speed!

Yes, that same speed we desperately want is causing us to hire poorly!

Stick with me. VMSs work as a middle person between vendors and corporate TA. They’re basically a wall so your hiring managers and TA pros aren’t taking a million calls a day from bloodsucking recruiters.

VMSs have tried to fix quality issues, but the reality is in their veal to deliver talent quickly, that get caught in this LIFO dilemma. Almost every VMS on the planet runs their submission process in the same way:

  1. Job requisition goes out to suppliers
  2. Suppliers have some sort of limit of candidates they can put in (like 3 each), and the requisition has a limit of submissions it will accept as in total from all suppliers (like 25)
  3. Suppliers are on the clock to put candidates in before the competition puts them in.
  4. Riot mentality ensues and suppliers put the first garbage they can find into the system for fear of missing out.
  5. The “first-in” candidates are interviewed and a candidate is hired on contract.

The hiring manager is told this the best talent available, sorry, you’ll have to do.

This is a lie. 

One small change by VMSs and corporate TA could easily fix this problem. Do everything exactly the same way you’re doing it now, but don’t allow any vendors to submit talent for 48 or 72 hours. With this ‘window’ of time, your vendors would actually contact more talent, better talent, and not have the fear of missing out in shoving talent into your system as fast as possible. They would still be limited to three, but now they could actually select their three best – NOT – the first three they get in touch with.

Simple. Easy. Effective.

The two or three days of waiting, is nothing, compared to the increase in candidate quality you would get.

The contract hiring world has actually gotten to the point where it moves too fast. Too fast to give recruiters a chance to find the best talent that is interested in your openings. Indian call center recruiting shops are killing VMSs because of how they are set up. It’s all about meeting a number, it has nothing to do with actually finding great talent for your organization.

Contract hiring is increasing in all markets. This isn’t going away, so we need to find better ways of doing this. As you look into 2018 and beyond, and start to analyze your total workforce (ftes, contractors, temps, consultants) the portion of the total that will be contingent is growing. The more it grows, the better quality you need to have. Moving fast is great until it isn’t.

Company aren’t hiring the best contract employees they can right now, they’re hiring the fastest. There’s a big difference between those things.

T3 – Google Hire ATS Could Dominate the SMB ATS Marketplace

With all of the hype and craziness surrounding Google for Jobs, most people haven’t even been paying attention to what ultimately might be the bigger Google product to impact the talent acquisition technology market longterm, Google Hire.

Google Hire is Google’s entry into the Applicant Tracking System (ATS) marketplace that is built around an integration with their entire Google Suite of office products (Gmail, Google Calendar, Google Docs, Google Drive, etc.). The integration is so tight that you can’t even demo Google Hire if you’re not already a Google office suite customer! Basically, it won’t work unless you use the Google suite.

Rob Kelly, at Ongig, did an exceptional write up of his demo of Google Hire, last week, click on the link to read his take.

One critical factor about Google Hire is that it is designed for the SMB market, for the most part under 500 employees. They might be able to move mid-market, but as of right now, their main focus will be employers who have less than 1,000 employees, who are using the Google suite of products.

Ongig also looked at some pricing around Google Hire:

  • $2,400 per year  for 50 employees
  • $4,800 per year for 100 employees
  • $12,000 per year  for 250 employees
  • $24,000 per year for 500 employees*
  • $48,000 per year for 1,000 employees*

While it’s not ‘free’, Google Hire isn’t expensive for what you get, especially in the SMB ATS market.

One main attraction for using Google Hire as your ATS (and it’s a HUGE attraction) is having direction integration with Google for Jobs, and the potential ability to more than likely have your jobs show up higher in Google’s search results.

In the past, you got great free traffic from Indeed, in the future that free traffic will most likely be coming from Google for Jobs. The assumption is if you’re using Google Hire, you’ll be getting more free traffic than those not using Google Hire.

Another pretty big advantage Google Hire has over most SMB ATSs on the market is its search capability using Artificial Intelligence/Natural Language technology that its Google Cloud Jobs Discovery career site search technology uses. ATSs, especially within the SMB market, are notoriously bad at search, Google Hire will not be.

There are really so many awesome features Google built into their ATS, click over to Rob’s article to read more details.

So, how big can Google Hire really get? 

We know there are millions of corporate G-suite users and most of these users fall in that under 1,000 employee position. This means Google Hire has a giant potential to grow, and grow very quickly, especially if Google decided to just give Hire away for free! Even as a paid technology, Google Hire looks to be a must-demo ATS for those looking to make a move to a new ATS.

The SMB ATS market is tricky. Most SMBs don’t have a ton of money to spend on TA tech, so even though Google Hire is relatively inexpensive for what you get, most still don’t have thousands of dollars budgeted to make this switch. For those SMBs that are fairly tech savvy, I suspect those will be the first to make the jump because of the G-suite integration.

Google Hire has the ability to be the dominant leader in the SMB ATS market, but only for those organizations using the G-suite at this moment. Lack of Microsoft Office/Outlook integration will keep it down market, as most larger organizations are too far down the path of using Microsoft, and ultimately that’s where most ATSs are making their money.

If you’re an SMB shop, and you use the G-Suite products, and you are looking for a new ATS, you would be crazy not to have Google Hire on your demo list. But, Google Hire isn’t the best ATS on the market, even at the SMB level, as Lever, Greenhouse, and SmartRecuriters all offer a better product as of right now.