Category Archives: Branding

The Organization With the Most Expensive Selection Mistakes is?

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The NFL.  This Thursday that NFL will perform their annual selection process on ESPN, with their annual draft.  Just like you, they have no idea what they’re doing, but act like they figured out the secret sauce to great selection.  The big difference between you and the NFL, their mistakes costs them a lot more money!  Check out this chart from BI on the NFL Draft Guaranteed Contracts:

NFL draft

This chart basically shows you that the best, or highest, first round pick will get about $22 million guaranteed, while the lower third round picks will get $600k in guaranteed money over the life of their contract.

How would you like that level of possible expense in your selection process!?

All that money, all that time, all that research, and the NFL draft is still basically a crap shoot.  The pick people, like you pick people.  “Well, we really like Johnny’s football IQ and he just seems so personable! What the hell, let’s pay him $15M!”

What!?!

“Well, we know his ‘past performance’ in college.  We know all his ‘performance metrics’.  We gave him a personality profile.  We ‘feel’ like he’s a safe bet and potential high performer.”

It’s really not that different from you picking a $50,000 per year sales professional.   Many organizations put as much into their hiring selections, as the NFL puts into picking their draft selections.  Obviously, the NFL has more resources to throw at their process, so they probably have a few more bells and whistles.  But, they have no more success than you.  The ones who do the best, like you, are not only concerned about the ‘big’ hires/selections – your executive hires, their high first and second round draft picks, but put as much research and resources into each hire.  Making a great selection in the 7th round might be as valuable, long term, as making a great first round selection.  Just as you making a great entry level sales hire, might be as valuable, or more, to making a really solid Director level hire.

The learning on all of this?  You can’t take hires off.  There are no ‘throw away’ hires, just as their are no throw away draft picks for great NFL teams.

Are you Persuading or Convincing candidates to take your jobs?

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Convince – To cause someone to believe firmly in the truth of something.

Persuade – To cause someone to do something through reasoning or argument.

So, are you persuading or convincing candidates to take a position with your organization?

I think the majority of us try and convince candidates that our job, our organization is the best decision for them.  We have this belief, wrongly, that we don’t want candidates who don’t want us.  So, we shouldn’t ‘push’ them to take our job.  We’ll try and convince them we are a good choice, but ultimately the candidate needs to make that decision.  We do this because its the easiest on us, as Talent and HR Pros, not because it’s the best way.  It’s the most non-confrontational way to offer up our jobs.  We all like non-confrontational.

Persuasion involves a bit more.  The Talent and HR Pro who can persuade candidates to come with them, is much more valuable to their organization.  Persuasion might make you challenge a candidates beliefs, and get them to think about their career, their life, in a new way.  Ultimately, they still might make the choice not to go with you, but you want to make that decision very, very difficult on them.  They should agonize in saying ‘No’ to you.

Persuasion causes a Talent or HR Pros to become a sales person, a marketer.  To persuade means to get a person to ‘do’ something, not believe something.  I don’t want a candidate to believe my job is the best, but decide not to take it anyway.  I want her to take it! To do it!   Most people ‘believe’ that smoking is bad for them, as they put a cancer stick in their mouth and light it up.  Very few stop smoking.  Believing and doing are two very different things.

With candidates, persuasion can become an organizational dynamic, especially in hard to fill roles.  You have to have everyone on board the persuasion bandwagon!  From the hiring manager to executives to the admins who might speak to this candidate only to set up an interview time.  Everyone has to be ready, at all times, to close the candidate. A number of years ago I was offered a role, that I turned down, and the Chief People Officer of that organization called my on Christmas Eve Day to try and change my mind.  He made it very hard for me to turn down the role. He was very persuasive, to the point that I felt like I could be making a bad career decision to not take it.

We are coming into a time in our history where persuading, versus convincing, candidates to come work for you, will become a strategic advantage (it actually always has been an advantage, but this becomes more important as great talent is hard to find).  It should no longer be alright to allow candidates to just make the decision if they like you or not, and you just sit back and wait for that decision.  Your organization needs you to turn up the heat, in a positive way, to get candidates to take your jobs.  Persuasion appeals to emotions and fear and creativity.  People make emotional decisions when changing jobs, not rationale.  Are you feeding them documents and spreadsheets, or stories or glory?

Have I convinced you to change?

Should You Know Your Bosses Salary?

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It’s an age-old question.  Should organizations make their salary information public in-house amongst the employees?  In a era of transparency, it’s really the one thing most people still disagree on.  The higher up the chain you go, unless your in a publicly traded company, than it’s public anyway, the less likely you’re willing to want this data to be public within your organization.  The lower you are in an organization, the more you want this information.

Why?

At its core this notion of wanting to know the salary information of those around you is all about trust.  It really speaks to the human condition, and it’s quite ironic!  The higher you go up in an organization, the less you trust those lower than you.  The lower you are, the more you trust those above you are making the right decisions.  You could argue this. Sure many people at low levels don’t ‘trust’ management.  Yet, they still show up to work each day, and grind it out for $14.23/hr.  Those at the top are making 6,7,8 figure incomes, and jump around from position to position.  Who is more trusting?

Whole Foods company shares salaries of all of their employees within their walls. You can find out the salary of anyone! From Business Insider:

Whole Foods co-CEO John Mackey introduced the policy in 1986, just six years after he co-founded the company. In the book, he explains that his initial goal was to help employees understand why some people were paid more than others. If workers understood what types of performance and achievement earned certain people more money, he figured, perhaps they would be more motivated and successful, too. 

“I’m challenged on salaries all the time,” Mackey explained. “‘How come you are paying this regional president this much, and I’m only making this much?’ I have to say, ‘because that person is more valuable. If you accomplish what this person has accomplished, I’ll pay you that, too.'”

Beyond making compensation data available to all employees, Whole Foods also has its managers post their store’s sales data each day and regional sales data each week. Once a month, Whole Foods sends each store a detailed report on profitability and sales at each of the chain’s locations. In fact, in the late 1990s the widespread availability of so much detailed financial data led the SEC to classify all of the company’s 6,500 employees as “insiders,” according to a 1996 story by Fast Company.

“Oh, Tim, but that only works at a great company like Whole Foods!”  I hear you saying!
Yeah, you’re probably right.  It takes a strong, positive culture to handle this type of information being out in the open.  It takes extremely good leadership to handle the challenges coming in from average and weak performers believing they should get what someone else is getting.  It takes a great Talent Acquisition team to hire the right people who have the maturity to work in an organization that has this much trust in their employees to handle such delicate information.   It takes co-workers trusting one another, that each one is adding value to the corporation, and respecting the value each brings.
So, should you be able to know your bosses salary?  Probably not.

7 Ways Recruiters Can Reinvent Themselves

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It’s that time of the month!  No, not that time – a better more enjoyable time!  It’s the FOT monthly webinar!   This month FOT will be doing Recruiter Makeovers and giving Recruiters 7 ways they can reinvent themselves as Marketers!  As always it’s FREE and comes with HRCI credit for all those SHRMies.

We know – you’re feeling stale as a recruiter. We get it, that’s why we’re partnering with Jobvite for the May FOT webinar – The Recruiter Makeover – 7 Ways Recruiters Can Reinvent Themselves as Marketers. The world’s full of great products/services that became commodities, and unfortunately, there’s a lot of recruiters in danger of becoming commodities if they don’t change with the times. Odds are you feel the shift under your feet – great candidates are less responsive than ever to average recruiters, which means you have to become a more effective marketer of the brand and opportunities you represent to keep your closing rate high.

If you’re still reading, that means you haven’t been average in the past. Join us for this FOT webinar and we’ll give you the roadmap for a career makeover that includes the following goodies:

—The Ugly “Before” Picture – We’ve all seen the “before” pictures used in makeovers and this one is no different. Using your “average joe/jane” recruiter, we’re going to take a snapshot of the recruiter most in need of our makeover. Brace yourself, because “before” pictures in makeover workups all look like mug/prison shots of Lindsay Lohan, right?

—Trendspotting 101 – We can’t start prescribing the skill equivalent of makeup or liposuction for recruiters until we tell you about the trends that are causing the need for the makeover. Candidates have more options and messages flowing to them than ever before. Whether its the emergence of Indeed, Glassdoor, LinkedIn or the social recruiting scene, recruiting is morphing into marketing. We’ll compare and contrast some of the trends to tell you why recruiters are evolving into marketers even as they keep their core recruiting skills strong.

—7 Ways Recruiters Can Reinvent Themselves As Marketers – Makeover time. We’ll hit you with our list of things you can do to reinvent yourself as a marketer who just happens to recruit for a living. You can do this. Don’t believe the naysayers that will say this is hype. Those people are just trying to keep you average.

—Our Top 5 List of Recruiters Who Have Strong Marketing Game – It’s all empty talk until we give you examples, right? The FOT crew will break down our top 5 list of recruiters who have added the marketing toolkit to their games, complete with emphasis of which of our “7 Ways” list they specialize in. Everyone in the world needs role models – even recruiters. We’ll tell you who to connect with and emulate to become a marketer in the recruiting game.

Evolving your game as a recruiter isn’t easy – it takes thought, expertise and time you don’t have, because you’re busy filling positions. Join us for the May FOT Webinar and we’ll show you how to add marketing chops to your personal recruiting brand so you don’t get left behind.

CLICK HERE IF YOU’RE A SMART TALENT PRO!

3 Ways To Make Your Office Productive During March Madness

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For those that know me, I’m a huge basketball fan.  Pro, college, AAU, high school, hell, if you really dig into my past you would probably find me hanging out at some playground breaking down the defense effort of a pickup game between grade school kids.  So, when March Madness time comes around each year I’m like many of your employees.  I’m trying to find the best ways to work and watch basketball, or at the very least stay up on my brackets and see who is getting upset!

With all the hype over the past few years about lost productivity, do to March Madness, in the workplace.  I felt it was my duty to provide HR Pros with some helpful tips and tricks to get the your staff to highly productive during this time of year.  Here’s my ideas:

1. Put up TVs throughout the office.  Let’s face it, you really only have one or two hoops junkies in the office, and those folks usually spend vacation time to ensure they don’t miss a minute.  Everyone else just wants to see scores and highlights.  They’re a casual fan.  They’re willing to work a perfectly normal day, and will probably be just a productive, if not more, with the TVs steaming all the games in the background.  Plus, if you get a close game or big upset, you’ll get some team excitement in the air.  This also stops most of your staff trying to stream the games on their desktops for the entire afternoon.

2. Call off work those afternoons.  Let’s face it, March Madness is pretty close to a national holiday as we will ever get.  Doesn’t matter if you’re female or male, young or old, what religion you are, we all love the drama and excitement of March Madness.  Just close the office.  Make a deal with your staff to reach certain goals and if they’re met, take them to the local watering hole yourself and have some fun with it.  Employees like to rally around a fun idea.  You don’t have to make everything fun, all the time, but once in a while it helps to lift productivity.

3. Shut off all access.  Yep, you read that correctly. Have IT shut down all access to anything related to March Madness.  Threaten to fire any employee caught checking scores on their smart phone, or calling a friend to see how it’s going.  Fear!  Fear is a great short-term lifter of productivity.  Whether we like to admit it, or not, it’s true.  If you went out right now into your office and told the entire staff at the end of the day you’re firing the least productive person, you would see productivity shoot through the roof!  You would also see about half your staff, the half you want to keep, put in their notice over the next 4-6 weeks.

The reality is, most people will do business as usual.  While the CNNs of the world love to point to the millions of dollars American corporations lose during March Madness, it’s no different than so many things that can consume our thoughts in any given day.  I do think HR and leadership, each year, lose out on a great way to have fun and raise engagement during March Madness.  It’s something most of your staff has some interest in, and depending on your city and the schools your employees went to, it can get heightened pretty significantly.

For the record, I’m not picking Michigan State.  I want to with all my might, but I’m nervous that my bracket mojo would work the opposite, so I’ll pick someone else, and feel awesome when Sparty wins and I lose my bracket!

 

Client Respect and Love

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I dropped a vision on my team a couple weeks ago.  I think it’s important for any leader to do this, but it’s also important that it be completely authentic and transparent.  I say ‘dropped’ on my team, because that’s exactly what I did.  I didn’t let anyone know I was ‘working’ on my vision, because I wasn’t.  It came to me.  Like a vision.  It took me about a week to get the thoughts down in my own style, and add a grammatical error or two.

I’m not sharing my vision with you.  It’s for me and my team.

I will share a concept from it.  I want to work with clients who want to work with us.  Not just work with us, but want to partner with us.  Now, I know we throw that word ‘partner’ around a bunch.  My vision of a partner is a client who respects us and loves us.  We have to have both, love and respect, to get to my vision.  Respect isn’t enough.

In HR many times we will say something like “I don’t need that hiring manager to like me, as long as they respect me.”  That’s just a nice way we lie to ourselves that this will be a functional relationship.  It’s not.  You need more than respect, to be wildly successful.  You need Love.

I want love.

I want respect.

I want to work with clients who respect what we bring to them from a skill and support side.  But I also want clients who love us, and we love them.  That I look forward to talking to them, to seeing them, and they feel the same way.  That isn’t easy.  But it is something I think we owe to ourselves.  To work with people we love to work with, whether it’s those sitting next to us as coworkers, or those clients we work with daily.

I don’t care if I was selling staffing solutions, or the cure for cancer, my vision would not change.   I don’t care if I’m running a business or running a department, my vision stays the same.  In HR you have ‘clients’, all those who you support.  Are you trying to get your clients to love and respect you?  If you reach that level, where they do, it will make your job, your life, glorious.

First Marijuana Job Fair. No Drug Testing Required.

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Want a job?  Like smoking pot?  This is your day!

Doesn’t that sound like a bad Hollywood movie script!?  Unfortunately, it’s real world, as Colorado is in the middle of a talent bubble after legalizing marijuana.  From Time:

This Thursday, March 13, a very special, first-of-its-kind job fair is being held in Denver. It has been dubbed “CannaSearch,” and as the name indicates, it’s a marijuana-themed gathering intended to match job seekers with Colorado employers in the cannabis industry—a field that one is now all but required to cutely describe as “fast-growing” and/or “budding.”

At last check, 15 employers were scheduled to participate in the event, being held from 11 a.m. to 7 p.m. at the Denver headquarters of the job fair’s sponsor and host, O.PenVAPE, a company that specializes in vaporizer pens that get filled with cannabis oil—and that also bills itself as the “the largest national brand in cannabis.”

No advanced registration is necessary for job seekers. Everyone in attendance must, however, be 21 or older. And to answer the question on everyone’s minds: The event is strictly smoke-free.

So, what does it take to get a job in the Pot Industry?  I’m guessing some of the skill sets would be the following:

1. Like weed.

2. Knows stuff about weed.

3. Likes to talk about weed.

4. Willing to bring your own Doritos to work.

5. Don’t steal the weed.

Doesn’t that sound like every stoner you’ve ever known!?  You know they are all going back to those high school guidance counselors who told them they’d never amount to anything if they kept smoking pot and say “See, smoking pot got me somewhere!  I’m now head manager at Smokes-A-lot!”

It’s all fun and exciting now, wait until these companies really start to ‘grow’ and they need to hire an HR lady to come in and start setting up policies. That will be a ‘drag’.   Can you imagine!?  Margo comes in from her dental office HR manager gig in Pueblo and now is trying to build process and practices for Smokes-A-Lot world headquarters.  First, a few ground rules from the burned out CEO Steve.  No drug testing.  Unlimited smoke breaks.  50% employee discounts.  Go Margo!  Can’t wait to see those insurance premiums come in!

I would actually pay money for the ability to show up at the Marijuana Job Fair and interview potential hires!  They don’t even have to pay me, I’d have blog fodder for the rest of history!

It’s not a Bromance, It’s a Promance!

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Bromance –

“A bromance is a close non-sexual relationship between two (or more) men, a form of affectional or homosocial intimacy. “

Basically a Bromance is two dudes who really, really like each other, but not in a romantic type of way.   It’s like girls can be ‘besties’ but guys can’t.  So, if guys are ‘besties’ and acting a little to close, they’ll be told they’re having a ‘Bromance’.

Professionally this is called a ‘Promance’.

Promance –

“A promance is close non-sexual relationship between two (or more) coworkers, a form of affectional or homosocial intimacy.”

Basically a Promance is coworkers who are best friends at work, but might not actually be that close outside the work place.  This sometimes has been called ‘Work Wife’ and/or ‘Work Husband’, but it can also between coworkers of the same sex.   The fact is we spend a great deal of time with our coworkers and become very close to many of them.  But we also have life outside of work, sometimes that includes coworkers, sometimes it does not.

Promances allow us to have close relationships with coworkers we actually like.  Promances are what keep coworkers staying at companies, sometimes, far longer than they would have if no promance was in place.  It also causes multiple coworkers to leave, or follow, each other to other companies.  “My promance just got a job at Ford, I’m going to follow her over there, we work great with each other!”

The cool thing about Promances is that they’re really only defined by work hours.  There is no expectation from a promance that you’ll actually communicate outside of work hours, and no one feels slighted by this!  It’s like the relationship you always wished you could have with everyone! “So, you mean like when we’re together we can be totally cool and hangout and just be great, but when we aren’t together neither one of us is going to feel an obligation towards communicating with the other!? Okay, I’m in!”

There is a fine line that you have to be careful with, as Promance can turn into a Bromance if you’re not careful.  It usually starts with happy hour or the company softball team, and quickly begins to spiral out of control.  It’s when boundaries of work hours no longer matter, and you begin to spend non-work hours with your Promance.  Many times this becomes too much.  All of sudden you’ll find yourself sitting on your coach on a Sunday night watching a game and saying things like “okay, I’ll see you in the morning at work” and realizing you’ve never stopped seeing that person, ever!

I love Promances.  I’ve got a wife and three sons, very full out of work life.  Promances are perfect for me.  I can have all of these relationships at work, and go home and not have those relationships interfere with my home relationships.  It’s truly the best of both worlds!

Putting On the ‘You Show’

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That’s what an interview is, right?  It’s a complete 60 minute show about you.  The entire thing rotates around your storyline.  Will you fit with this position? Will you fit with our culture? Are you the skilled enough?  Are you the ‘right’ personality for the hiring manager.

It’s a complete 60 minute tell all that you really control.  You can make it a sitcom, a drama, a horror show, crime show or a boring biography.  It’s really your choice!

But in the one time any of truly has for a ‘You Show’ we allow employers to make it a ‘Them Show’.  We allow them to run the show.  Can you imagine going to a Broadway musical and you tell them what songs you want to hear!  It doesn’t work that way.

“But you have to follow the employers interview structure!”

To a point.  If you’re asked a question, you have answer it.  Wait a minute. No you don’t!  Do you know how many hundreds of thousands of questions I’ve asked in interviews over my career, where the candidate didn’t even come close to answering what I had asked!

Here the secret to getting and not getting a job all at the same time.  Be the director of your You Show.  Some employers will not like your show and will not make you a offer.  That is okay, that is not an offer you would want anyway.  In the long run you wouldn’t be happy.  Some employers will love your You Show and want to extend your You Show to many more seasons.  That’s the job you want.

That doesn’t mean you go into an interview with sweatpants and your “Just Legalize It!” t-shirt, because that is who you ‘truly’ are.  You go into the interview the best version of yourself, not the worse version of yourself.  Think date night, I really love this girl you.  Trying to impress, but also not trying to be someone you are not.

The You Show, now playing at an interview near you.

Performance Doesn’t Matter: Women must still sell attractiveness

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True.

Right?  The title of this post is a true statement.  A woman can be a great performer, but she still needs to be attractive to find high success.  This is a parameter for her male peers.  Her male peer can come in with a beer belly and stain on his tie and no one cares. No one!  That same performing lady comes in with a beer belly and stain on her tie, and well, that’s might be a little weird, but you get my point.  She has to sell not only is she great performer, but she looks good doing it!

I grew up with an attractive mother.  Don’t get creepy.  I didn’t think she was attractive, she was my Mom, but I constantly had people tell me, “you’re Mom is attractive”.  Which to this day I’m not really sure on how to respond, but with “thanks, she owes it all to the easy childbirth I put her through”.  She was also a very successful business woman.  But she would be the first to tell you, these things weren’t mutually exclusive.  She always had to have her ‘A’ game on both in business and with her looks.

Oh, but Tim that was the 1970’s and 80’s, today that isn’t the case.

Is it ladies? Do you feel like your attractiveness plays no role in your perceived performance?

I can take a look at my own workforce.  Some of the guys role in here looking like they took all of 10 minutes to get ready and find the cleanest smelling shirt.  The females who work for me carry around ‘toolboxes’ of beauty products and always, I mean always, are put together.  I don’t ask or demand this, but some how there is a perceived culture which makes this seem appropriate.

I’m sure there is a bit of competition going on.  The ladies like to look good, especially when the other ladies in the office look good, and it starts a vicious little game to who’s more beautiful.   Doesn’t matter if you’re married or single, young or old, almost all play the game.  Guys don’t play this game.  Guys play other games, just not the ‘I’m prettier than you’ game.   This still doesn’t speak to why in our culture we expect both great performance and good looking when it comes to female performance.

You then have that big stereotype of the pretty woman who doesn’t perform, but still keeps her job.  This is the traditional stereotype of women and performance.  Oh, Mary is an idiot, but she’s beautiful so they’ll never let her go.  I don’t think this happens as much, but I’m also not naive enough to not think it still has some impact.  Pretty women will always get more chances to screw up, than a less attractive woman.  Always.  Not fair, but true.

Guys, especially those in leadership, will never bring this up.  It’s a taboo subject. Being in HR I’m always amazed that the ones who will bring up this subject more than anyone are other female leaders.  Guys won’t touch performance and attractiveness with 10 foot pool, but the ladies will!  Female executives are some of the first ones who will speak about another female employee in the context of ‘she’s a good performer, but she holy smokes she’s a troll’ and then walk away like it’s completely normal!

So, I ask you female readers, do you feel your looks play a role in your perceived performance at work?