Category Archives: Employee Engagement

HR and Recruiting: The Unspoken Rules

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Some unsaid rules guide us through HR. They’re not really hard and fast rules, just practical tips that we’ve learned along the way. Let’s break them down:

  1. Stay away from personal questions in interviews.
  2. Keep reference checks simple – just confirm dates of employment.
  3. Guard employee files like they’re top-secret.
  4. If it’s important, put it in a policy.
  5. Take every accusation seriously and look into it.
  6. “Mutual decision to leave” usually means otherwise.
  7. Measurement gets things done.
  8. Be careful about setting precedents.
  9. Expect things to go haywire on day 2 of your vacation.
  10. A candidate hasn’t really accepted the job until they show up to work on Day 1.
  11. If it’s on the ‘roadmap’ of your HR or Recruiting technology vendor, it means it’s not actually built and might never be built.
  12. Employees tattling on others probably have their own issues.
  13. Employee harassment stories are rarely simple.
  14. Open enrollment meetings need cookies.

We love our rules in HR! Ironically, I love the profession so much because I’m a low-rules kind of person. The reality is, in my couple decades of HR and recruiting work there really has only been one Rule of Thumb that has been the same at every organization I’ve worked in. Big and small. Public and private. Across all industries…

– Things change.

This basic principle reminds us that flexibility is crucial in the ever-shifting HR landscape. What’s your go-to rule in HR and recruiting?

Are All Employment Brands the Same?

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I’ve always thought that 9 out of 10 employment brands are basically clones. If you asked candidates to tell the difference between them, they’d probably draw a blank.

Employment Brand #1 claims to hire top talent, treat employees well, value diversity, have a fun work vibe, and actually listen to staff.

Now, Employment Brand #2? They do the same as #1 but their logo is blue!

Then comes Employment Brand #3, doing the same as #1 and #2, but adding the twist of exclusively hiring top-tier talent.

And, of course, Employment Brand #4 follows the pattern but sweetens the deal with pay-for-performance.

Everyone’s saying, “We’re just like them, but better because we say so!” So, what makes some brands stand out from all the spam? The only answer that clicked with my limited marketing brain is a genuinely transformative leadership vision.

Sure, any company can offer more money, better perks, and all that jazz. But having a clear, inspiring, and unshakeable vision is a rare gem. Think Elon Musk, Steve Jobs, Henry Ford, Oprah Winfrey – leaders with a vision that stands out and makes employees follow without question.

If a transformative vision is the only thing that sets organizations apart, and the rest of us are pretty much the same, what’s the real message to candidates? Are we just serving up more spam? If so, is employment branding just a waste?

We’re living in an Instagram world, where good design and a smart media strategy are seen as ‘better’ – even if they don’t make you a better employer. Let’s not kid ourselves; we all play the game. And that’s okay, as long as you’re not playing without that transformative vision.

It’s even cool if you truly believe your company is great! Because, let’s be real, belief is what makes employers stand out. It’s the basis of a transformative vision.

Your Recruiting Process Is Doomed

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Here’s the real talk: sooner or later, you or anyone in recruiting will feel the itch to shake things up, thinking it’ll make the process smoother, sharper, or just better. The old ways failed, usually because you didn’t create them, so you figure a makeover is in order to match today’s standards. The revamped process promises to make hiring managers happy and completely change how talent flows into your organization.

Sounds legit, right?

It does, been there, done that. But here’s the kicker – it won’t work. The ‘new’ process is just the same old one with a fancier look. Sure, it might be somewhat ‘better,’ but that’s not the issue. The real problem is you’re missing something crucial. Why the urge to ‘re-process’? Let’s say it’s about getting “more” out of your recruiting game – more talent, more compliance, happier managers, better retention, just more.

But let’s be real. If your current setup was delivering, you wouldn’t be fixing it.

Wondering why the ‘new’ process won’t be your golden ticket either? It’s not because you don’t want ‘more.’ You’re scared of it. ‘More’ means facing things you could dodge in the old routine.

That’s the real reason your ‘new’ process is set up to fail. Deep down, where water cooler talk doesn’t reach, you don’t actually want it to work.

Having a successful process means opening up to failure. It needs hard numbers, accountability, a clear line in the sand that screams “we own this.” Those things spell out success and shout out failure. Success is cool to show off, but no one wants to flaunt failure. So, you go on this ‘re-processing’ spree, hoping to secure success without risking failure. Newsflash: that’s not happening. Success only matters when you know what failure looks like.

Sure, failing as a team isn’t the end of the world, but on a personal level, it’s terrifying. This fear keeps you from building the process your organization actually needs. A process that calls out the winners and the not-so-great players. A process that pinpoints where things need fixing. A process that calls for clear decisions.

Why is your new recruiting process doomed? Because you’re not willing to build one that shows your failures.

2 Steps to Climb the Corporate Ladder

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When it comes to advancing in your career, it’s not just about chasing promotions. Let’s say you have been at X company for 5 years and you’re hungry for more. We’ve all been there, right? Here’s what I would say:

Step 1: Put together a self-improvement plan with goals and a timeline. Show you’re working on your weak spots (let’s call them “opportunity” areas for the GenXers).

Step 2: Let your boss know about your plan, and here’s the kicker – ask for their help in pulling it off. Be specific about what they can do to help you reach your goals.

We discussed some ideas based on his “opportunity” areas.

Bosses love promoting folks they’ve mentored. It strokes their ego and scores them points in the organization for developing talent. Hiring doesn’t get them as much credit as promoting does – it’s basic Organizational Behavior 101.

It doesn’t have to be fancy. Bosses like promoting those who show they’re into their job and the company. Taking charge of your development plan and asking for help doubles your shot at getting promoted.

There are a lot of moving factors in this, but if you are working for someone who is respected in the organization, and you have an above-average performance compared to others in your work group, this will almost always play out well for you.

Trying to climb that career ladder? Just follow these two simple steps.

I Love a Rivalry!

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I’m all about it – winning, competing, the buzz, and yeah, even losing. Losing keeps you caring about winning.

Not everyone sees it like that, though. Some think we should all just get along and that having rivals is old news.

But here’s my take – real competition with rivals pushes us to be better than we thought we could be. Without that push, we’d never hit our top performance.

The snag with rivals at work is it can get ugly real quick if it’s not handled right. That’s why some folks say we don’t need rivals in society.

A badly managed rivalry, especially at work, can wreck the vibe faster than anything else. It turns into a “me against them” deal, even when ‘them’ is just another part of ‘us’!

But, if done right, rivalries can light a fire under leaders and teams, taking them to some crazy high performance levels. External rivals, like competitors, bring that extra kick. Those are the rivalries we love – kicking the competition’s butt!

Internal rivals can be just as motivating, maybe even more because it’s real. Your rival is someone you know, or at least more than your competition.

This relationship with an internal rival is where the energy comes from, both good and bad. We hope these internal rivalries drive both sides to greatness, but it doesn’t always pan out that way.

Usually, internal rivals end up trying to outdo each other, when what we really want is both sides reaching greatness and cheering each other on. I used to think it wasn’t doable when I was a young leader.

One side wins, one side loses. That’s a rivalry.

But over time, I’ve seen that the best leaders figure out ways for healthy rivalries, getting everyone to back each other up and celebrate together. It’s about plenty – there’s enough success for all of us. As you succeed, and your co-workers succeed, that success lifts us all.

I first saw this in college sports. A coach taught us to push each other as rivals in practice when it helps us be our best. But when it’s game time, we stick together to reach our goal of winning. It’s about the team.

So, leaders, when you’re setting up internal rivalries, keep in mind that concept of plenty and togetherness. It’s about me, until it’s about we. The leader’s got to show us where that line is.

The Change Code

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What’s the one thing that drives employees crazy? Adoption new technology? No. Not enough PTO? Probably, but no. The biggest thing? Change.

Seriously, it’s the top contender for the most disliked thing a company can do to its employees. I know, some claim they’re all about change—love it, embrace it, advocate for it. But let’s get real. Those folks who shout about embracing change? They’re the same ones devastated when their favorite TV show gets the boot. Truth is, most people hate change. They like things steady—the same morning coffee routine, knowing their familiar doctor is on their insurance plan, the predictable paycheck schedule. That’s their jam.

So, here’s the secret to keeping your employees around.

Your folks don’t secretly plot their escape route. Starting a new job, dealing with a new boss, different location? It’s a headache! They actually want to stick with you. But, and this is a big but, they don’t want their job or the company to become unbearable. That’s where the problem lies: Change is bound to happen, but it’s also what they can’t stand.

How do you navigate this without causing an uproar?

Simple: Communication is key. Many HR departments tend to blow small changes out of proportion by drowning everyone in unnecessary info. New payroll system? Cue the panic. Checks arrive on different Fridays now! The usual reaction? Form a committee, plaster posters, rewrite policies, and talk about it endlessly for months. But hold on.

What’s needed is straightforward talk. At all times. Hey team, our payroll’s getting an upgrade. Less errors, more savings for the company. Checks will come on different Fridays. Get ready, and if you need help, your supervisor’s there for you. Change kicks in the next pay cycle. Done!

Here’s the thing: People hate change. So, let’s not make a big fuss over small changes! Only communicate the big stuff. When major changes happen less often, it won’t feel like a constant whirlwind. Your employees WANT to stick around. They HATE change. Stop bombarding them with unnecessary upheaval just to look busy.

Employee retention? Not rocket science. Because, deep down, your employees would rather stay put.

The Unbeatable Top Email Subject Lines for Recruiting

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

What Email Subject Lines are Getting the Best Candidate Response?

Recruiters love to talk email subject lines! I think I could run my response data every month, and it would easily be my most-read post each month. It’s part of the secret sauce of talent acquisition, especially as ultra-low unemployment continues to make it very difficult for recruiters to get responses for candidates.

G*d Dammit, Tim! Just give us the secret magic subject lines so I can use them!

See? It’s like giving out that first hit for free! You give them a little taste, get them addicted, and now they can’t live without it. You start feeling itchy, so I’ve heard, and you can’t focus on anything but those free guaranteed-to-work subject lines!

Calm down. I got you, baby.

Try these on for size:

  1. “We need to talk” – Like any good subject line, this comes from a place of personal psychology. Usually, when you see this in a message, it’s not a positive thing. Most likely, you’re in trouble, or you’re getting broken up with. Which, like any good subject line, is why this is so good. This gets extremely high open rates because it triggers something personal in people.
  2. <Just Your Last Name> – It still works as well as any subject line I’ve tested over the years. I use this one more than any other subject line in my toolbox, and 60% of the time. It works every time! This works because no one does it, so the person does not view it as spam.
  3. <A question that speaks to someone’s expertise> – This works because most of us have this psychology of wanting to help others and show off all at the same time. “Hold my beer. I need to show this person how smart I am, and make myself feel good that I help others…” A good example of this might be something like: “Tim, Can you help me with a recruiting issue I’m having?”
  4. <Salary Data Subject Line, Personalized> – Why does someone change jobs? Nope. You’re mistaken. It has very little to do with their manager. It’s most likely someone else has shown them they can make more money by making this change. At least, that’s what all “the new” data is showing! “Software Engineers are getting 28% salary increases by making this change.” “A Technical Recruiter in the ATL is making $140K.”
  5. <Anything specifically personalized to the receiver> – If you take 13 seconds to look at the resume or profile of a person you’re emailing, you can get something personal from that information to use. School mascots for men work well because you’re gambling that person is a sports fan of the school they graduated from. Or maybe you saw a post they like some certain professional team. “Go Green!” because I’m a Michigan State fan would get me to open that email every time.

Honestly, most of these subject lines work simply because they just don’t suck. 90% of recruiters still use lame subject lines like “I’ve got a great opportunity I would like to discuss with you” <vomit face emoji>! Actually, the vomit-face emoji alone in your subject would be a great subject line to test!

Try these out and let me know how they work.

Also, if you’ve found one that works great, help a brother out and share it in the comments below!

Posted on  by Tim Sackett

Work From Home Real Talk

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This holiday season, I’m stepping away from my usual writing to bring you some of the top-read posts from 2023. Enjoy!

Working from home is not more productive for most people!

The WFH home army hates to hear this! Yikes! But it’s true. While a small percentage of workers, overall, around 10% are actually more productive, the vast majority of people just don’t have the self-awareness and drive to be as productive as they are when they are in an environment that is designed to have them do work.

The media will never tell you this because it’s not popular and won’t get clicked.

Do you know what has happened since the beginning of the pandemic? The golf industry has exploded! Some Stanford researchers, who golfed, started to realize that the golf courses seemed busy. Like really, really, busy! And these courses were busy during times when they shouldn’t be busy, like mid-afternoon on a Wednesday. You know, the time when folks should be working!

They discovered they could use satellite technology paired with GPS and cell phone data to map out traffic at golf courses. This gave them a picture of what this looked like pre-pandemic and what it looks like today. What do you think they found?

First, you have to understand that before the pandemic the golf industry was hurting. Average rounds of golf were down and trending down year over year for a long time. They had this old white guy problem. This means that old white guys were the biggest participants in golf, and that demographic was getting older and dying.

Here’s what Stanford discovered about working from home and golf:

  • There was an 83% increase in mid-week day golfing from pre-pandemic to post-pandemic. All those WFH folks weren’t working all they said they were working!
  • There was a 278% increase at 4 pm. So, we have some hope for those who maybe just were cutting out a little early.
  • The pandemic has led to a golf boom with folks wanting to get outside, but weekend trips to courses were far less of an increase to weekday visits. So, yes, more people are golfing overall due to the pandemic, but weekday golf has exploded with WFH.

I know! I know! This is only one small little study. I’m sure you’re still WAY more productive working at home than you were in the office. But you’re not, or most likely you’re not, but that’s just because you have low self-awareness!

I think most of us just get confused with short-term productivity vs. long-term sustained productivity. The BLS shows productivity of workers has dropped off a cliff, so we really can’t make the WFH productivity argument any longer. I do think for short-term bursts of productivity working from home or someplace where you don’t get interrupted can make you feel way more productive. But day in, day out, over the long haul, working around others who are working will help you sustain your productivity.

I know you hate to hear this. Working at home is so lovely! Plus, you get those great golf tee times during the day!

Posted on  by Tim Sackett

Are you chasing shadows?

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Ever heard of the “decline effect”? It’s this quirky psychological phenomenon where the more you try to improve something, the more it starts to decline. That’s what’s happening with Employee Engagement. You can always blame the economy or limited options for employees, but that’s not the full story. There’s a deeper reason behind the decline.

Let’s talk about the obsession with Employee Engagement in the last decade. HR departments went all-in, focusing solely on boosting engagement. We measured and implemented programs. We celebrated the uptick in scores. But then, despite our relentless efforts to push those scores higher, they started dropping again. Blaming managers, employees, or vendors didn’t solve it either.

It’s like buying a house. The first one was perfect. Then came the bigger houses with more space, more to handle, and more problems. Happiness didn’t grow with the size.

We’ve thrown everything into making employees happy—new perks, freebies, and fixes. But there’s a limit. Employees were engaged before this frenzy. Seeking more doesn’t always lead to better results; sometimes, it leads to worse outcomes.

Employee Engagement isn’t about more—it’s about balance. Don’t fall into the trap of endlessly chasing more. It’s a dead-end road that gives you less and less over time. Find a sustainable approach to engagement that doesn’t exhaust your efforts.

Spice Girls Know Best

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The Spice Girls have always had it right: “If you want my future, forget my past.”

But not HR. HR remembers everything. Once you’ve made a mistake, it’s hard to expect a clean slate in the future. Mark still holds the title of “top salesperson” despite a dry spell lasting three years. Jessica has the “drama queen” label from an incident 18 months back, even if there’s been no repeat. Once labeled, it sticks.

So, what’s the game plan?

If you screw up, if you sense that label, or if a specific issue has warranted repeated discussions, it’s time to consider a career move to a new organization. Pay attention to the number of discussions—once is a potential oversight, but twice or more likely lands you a Lifetime Label. These labels echo stick. Messed up with a subordinate? You’re forever “that” boss, unless you marry them, and even that comes with its own label. But get divorced? Back to square one.

This idea also extends to positive instances which is a good thing and a bad thing. Remember the manager who transformed a struggling business into a standout? Despite multiple failures in similar roles, their name popped up each time a struggling business nearby needed help. However, their initial success owed much to the team’s efforts. Placed in similar situations with different teams, they failed. Yet, the past clung, painting them as the ultimate “fixer.” HR just can’t forget your past!

The real issue? HR won’t acknowledge this tendency. So, if you truly want to “zig-a-zig-ha” in your career, sometimes, moving on is the only way forward.