“My” Company vs. “Our” Company

I was listening to some of my recruiters talk to candidates the other day. I like to do that from time to time. You learn a lot about your team, your jobs, your hiring managers, your engagement levels.

One of the things I overheard was something like, “I’m going to tell you about the benefits that “MY” company offers”. There was another conversation where someone used “our”, “I’m going to tell you about the benefits that “OUR” company offers”.

It seems like a small difference, right? Both positive, for sure.

I will tell you, as a leader, “my company” brings me to tears. The one thing I consistently hear from senior executives is “I can get my team to care about this company the same way I do”. It’s a very common issue that comes up all the time. How do we get employees to take ownership when they don’t have ‘real’ ownership?

It’s a cop-out and too easy to say, “oh, just give them some real ownership”! Having an employee-owned company isn’t simple or easy, it’s very complex.

Using “My company,”, says to me that this employee is 100% in. Onboard. Wearing the logo! Reppin the gear! It’s not that saying, “our company” doesn’t say that, but “my company” definitely says that!

It’s similar to when you hire a new employee from a competitor and it takes some time to get them away from “we” vs. “them” vs. “you guys”, etc. “So, I know ‘you guys’ do it this way…” Oh, you mean, “us guys”, right!? You’re now on the team. You’re not a ‘them’, you are a ‘we’!

Sometimes some of the biggest changes we make to culture are simple changes in our own language, and what those changes end up meaning to all those stakeholders in an organization.

In Attracting Great Talent, What’s More Important: Employment Branding or Recruitment Marketing?

Like most stuff I write, I try to break down things in HR and TA that we make way more complicated than it really is. We’re just hiring people, and trying to get the most out of our employees that we can. We aren’t launching the space shuttle or performing brain surgery. This stuff really isn’t that complicated.

I asked some of the most brilliant minds in the space and they gave some great advice, tips, and tricks. Some started to get deep into the weeds, but most gave ideas that were simple in nature to execute. There was basically one theme for each function, employment branding, and recruitment marketing:

Employment Branding at its core is your organization just telling your stories to candidates. 

Not made-up stories of what you want people to think about you, but your real employee stories. Simple, straightforward, this is who we are and why we love who we are. Some will love you, some will not. The best EB does just that, allows people to choose, so they don’t make a bad cultural fit choice.

Recruitment Marketing at its core is ensuring your stories get in front of candidates in a way and time they would like to consume those stories. 

So, it’s less “We’re a great company to work for!”, because everyone says they’re a great company to work for. No one says, “Hey, we’re a better than average company to work for!” Even though, that’s probably the real truth.

There is a piece of this, though, that I think the true employment branding experts are missing.

As consumers, we are all mostly dumb. A company tells us they have the best most reliable cars and then they tell us this over and over a million times, and we believe that those cars are the best and most reliable. We actually don’t do any research to find out if these cars are actually the best and most reliable. We got ‘marketed’ to.

Recruitment marketing can work in the exact same way. Put enough content out saying you’re the employer of choice, and people will recognize you as an employer of choice. The reality is the difference between a ‘true’ employer of choice, and an organization that is not an employer of choice is pretty small. Small, like, most people wouldn’t see any differences.

Most employers are stuck in the middle of delivering a fairly stripped-down basic employee experience. We all offer basically the same thing for all candidates. Thus, there’s a great opportunity for marketing to tell people we ‘actually’ offer a ‘better’ experience. Say it enough times and people will believe it.

I know my EB expert friends will say this isn’t being transparent and once the candidates get hired they’ll realize it’s not an exceptional experience. But, this is also mostly bullshit. Most people don’t realize it. They’ll get hired. They’ll go to work. They’ll be super excited about the new job. They’ll post a pic on IG. Life continues. One day, three years from now, they’ll wake up and think nothing. They won’t think either way about your company from the last company.

There are like 3 actual companies that offer up this ‘unicorn’ level employee experience that can actually match your brand. The reality of employment branding is far less sexy and fun than we make it out to be. Our stories are uniquely our own, and yet, very similar to those stories of every other employer.

I love your stories, but don’t discount the power of marketing will have on candidate behavior.

What is the biggest driver of Employee Engagement?

I got to see Marcus Buckingham speak at the HR Technology Conference in Vegas a couple of weeks ago. I think it’s the 2319th time I’ve seen him speak. I’m not sure if I’ve seen Marcus or Josh Bersin speak more, it’s probably almost a tie. Basically, if you go to HR conferences, you get to see those two dudes speak, a lot!

That’s not a bad thing. Both bring great data and are strong presenters, Marcus has the English accent which all American’s love. Marcus and ADP’s Reseach Institute released some new data on Engagement and that was the main focus of the talk. The research shows that 85% of employees are just showing up to work, because only 15% are ‘fully’ engaged, and if you’re not fully engaged, you’re basically showing up to collect a check.

That was pretty shocking, but the most shocking piece the research showed was the number one driver of engagement in any organization had to do with one simple thing: Are you a part of a team.

The research shows that being a part of a team is the strongest predictor of full engagement. There are others, like being new to an organization is fairly strong and makes sense. When we first start working at a new job, we are usually more engaged. Do you trust your team leader is another strong predictor, but first you better be on a team!

Being a member of a team.

It seems fairly simple, but for those of us who are constantly working on teams, we know it’s not. You could simply just throw everyone who works for you on teams and think, “okay, I just fixed engagement!” It’s really more about the dynamic of being on a team where you feel you belong and have a role that is valuable to that team.

Belonging is a big part of being on a team and being fully engaged. There are plenty of people who are on teams but don’t feel like the team they’re on needs them or wants them. Or you are on a team that isn’t successful. Turns out, failure is a big deterrent to engagement as well.

Once you are on a team, it then becomes critical that you trust the team leader. Lack of trust of the team leader is another negative driver to engagement. This then becomes more about the leader themselves establishing trust, and having team members who are open enough to first assume trust. Too often we get on teams and immediately believe the team leader is keeping things from us, probably because many times they are.

In any team, in the beginning, or when new team members come in, they should do a transition meeting. A meeting designed to establish trust from the beginning. It’s a time to get everything out in the open, at the beginning (or when it’s new for someone else) and do things like ask all the questions that usually go un-asked but then become issues down the road, establish communication likes and dislikes, share items that you should know, but might not, etc. I always have this facilitated by someone outside the team, so the leader doesn’t try and control the outcomes.

Go download the research paper, there’s great information about how to drive higher engagement in your organization and more information about the importance of the team dynamic.

The Rules for Office Romances

We spend a ton of time at the office and it only seems to be increasing. On top of that, new research says we need to spend more time with co-workers if we want a great employee experience! As HR pros we know what this means, which is usually a lot of unwanted advances by horny dudes who think they have a shot at the hot co-worker, who has absolutely no interest in them at all.

Welcome to the show, kids!

I’ve given out some rules in the past. Everyone on the planet has read my Rules for Hugging at the Office, but Office Romances are a little more complicated than the simple side-hug in the hallway. So, I thought I would lay out some easy to follow, simple rules for Office Romances for you to pass out to your employees as you start asking them to join each other at TopGolf for your employee outing to increase their employee experience:

Rule #1 – Don’t fall for someone you supervise. If you do fall for someone you supervise, which you probably will because this is how office romances work. In that case, get ready to quit, be fired, be moved to another department, and or get the person you’re having an office romance with fired, moved, etc.

Rule #2 – Don’t fall for anyone in Payroll. When it ends, so will your paycheck. At least temporarily, and even then it will be filled with errors from now until eternity. It’s a good rule of thumb to never mess with payroll for any reason.

Rule #3 – Don’t mess around in the office, or on office grounds. Look I get it. You’re crazy in love and just can’t wait until you get home. The problem is the security footage never dies. It will live long past your tenure with us, and we’ll laugh for a long time at you. So, please don’t.

Rule #4 – Don’t send explicit emails to each other at work. It’s not that I won’t enjoy reading them, it’s that I get embarrassed when I have to read them aloud to the unemployment judge at your hearing. Okay, I lied, I actually don’t get embarrassed, but you will.

Rule #5 – Don’t pick a married one. Look I get it, you’re the work spouse. He/She tells you everything. You get so close, you really think it’s real, but it’s not. You’ll actually see this when the real spouse shows up and keys your car in the parking lot.

Rule #6 – Don’t pick someone who has crappy performance. Oh, great, you’re in love! Now I’m firing your boyfriend and you’ll have to pick between him and us, which you’ll pick him, and now I’m out two employees. Pick the great performers, it’s easier for all of us.

Rule #7 – Inform the appropriate parties as soon as possible. Okay, you went to a movie together, not a big deal. Okay, you went to the movie together and woke up in a different bed than your own. It might be time to mention this to someone in HR if there is at anyway a conflict of some sort. If you don’t know if there’s a conflict of some sort, let someone in HR help you out with that.

Rule #8 – If it seems wrong, it probably is.  If you find yourself saying things in your head like, “I’m not sure if this is right”, you probably shouldn’t be having that relationship. If you find yourself saying things like, “If this is wrong, I don’t want to be right”, you definitely shouldn’t be having this relationship.

Rule #9 – If you find yourself hiding your relationship at work, it might be time to talk to HR. We’re all adults, we shouldn’t be hiding normal adult relationships. If you feel the need to hide it, something isn’t normal about it.

Rule #10 – Everyone already knows about your relationship. People having an office romance are the worst at hiding it. You think you’re so sneaky and clever, but we see you stopping at her desk 13,000 times a day ‘asking for help’ on your expense report. We see you. We’re adults. We know what happened when you both went into the stairwell 7 seconds apart. Stop it.

There you go. Hope that helps.

HR Pros: Do you spend more time eliminating negative or creating great experiences? #Greatness19

While I was out at Influence Greatness this week I came across a great little nugget of genius from the O.C. Tanner Institute. They released their 2020 Global Culture Report and one of the main things they are looking into currently is employee experience. It’s been a super hot topic over the past few years and we still really no so little about it.

What we believe to be true is negative employee experiences are bad. We can all agree on that, right?! At the same time, we also tend to believe that positive employee experiences are good but really worth about the same as stopping a negative experience. So, we (HR pros and leaders) spend a great deal of our time eliminating negative experiences and trying to ensure new negative experiences don’t happen.

The O.C. Tanner study is going to change how we think about employee experiences moving forward!

From the picture above you already know the big finding! Positive experiences outlast negative experiences for a duration of four weeks to two weeks. Meaning, if you have a great employee experience happen to you, it carries over, on average for four weeks, while a negative experience we only carry for about two weeks.

This really should change our behavior where we spend way more time trying to create peak employee experiences versus eliminating valley, or negative, experiences for our employees. I’m not sure it will, though. Why?

Creating ‘wow’ experiences, peak experiences, for an employee is hard. Many times those great experiences actually happen by chance. Someone does a great job on a project, and from that work, something amazing happens with appreciation or recognition, that wasn’t planned, and “Bam!” a peak experience happens.

It’s easier for us to just keep fighting fires. “Oh, jeez! There goes Mark again hitting on the gals in payroll, we need to shut this down…” Don’t you feel better, now? We stopped this negative experience from happening! Now you can go back to enjoying your normal, daily average employee experience, minus creepy Mark hitting on you!

Stopping negative from happening isn’t great HR, it’s just HR. It’s what is expected. Making great happen isn’t expected, and it’s probably why those experiences stay with us so much longer. The cool part about working to create ‘great’ experiences for your employees is once you start going down that path it becomes easier and easier to come up with ideas and ways to create great. Like every skill, the more you do it, the better and easier it becomes!

The first step is for HR to make the behavior change. No, I’m not saying ignore negative experiences. Do what HR does and stop those, but let’s not linger there. Stop it, move on. Get back to the more valuable work of creating lasting great experiences that will do more to drive the culture we want to foster and nurture.

The data is robust, so it’s hard to ignore. This isn’t some small sample of one workplace. This is thousands of employees over hundreds of work locations and many countries. I love it because it forces me to think differently about what we do in HR and why. What I do know is working to make great experiences sounds like a way better job than putting out fires all day!

Is Your Company a Magnet for Talent? #Greatness19 @OCTanner

I’m out at O.C. Tanner’s Influence Greatness conference this week and got a sneak peek at their 2020 Global Cultural Report by the O.C. Tanner Institute and it’s loaded with some exceptional findings! O.C. Tanner puts more money into their research than almost any other HR Tech company on the planet, so it’s well worth checking out. This report surveyed 20,000 people and over 12.8 million data points.

The research is based on O.C. Tanner’s model of “Talent Magnets” of which there are six:

  • Wellbeing
  • Leadership
  • Purpose
  • Opportunity
  • Success
  • Appreciation

While every single one of these is important in their own right, they also all work together. Lift one, and you will lift the rest. As you can imagine the highest-rated magnet is Purpose. Having a clear purpose to why you do the work you do has the highest impact on positive engagement.

So often I find people believing their job or their company has no purpose, but everyone does and every organization does. You might not believe in it, or agree with it, but the purpose is there. Part of the being a strong magnet is pulling in others who do believe in your purpose.

Wellbeing is another one that is interesting. On the outside, we see “wellbeing” and we think physical wellbeing, but in reality, in terms of being a talent magnet, it’s probably more social wellbeing that has a bigger impact. It’s something like belonging. Do I feel like I belong here, or that I’m wanted here? Do I feel valued by not only my leader but my peers and co-workers that I’m with every day?

I think we discount how important this is to the retention of all talent. We discount it because it’s really hard to help someone feel like they belong. Many times this comes out on the exit interview as “oh, yeah, Tim, he just didn’t ‘fit’ our culture”. The truth is no one ‘fits’ your culture the moment they walk in, we make them feel wanted, we make them feel like they belong, and then not so magically, they become a great ‘fit’.

One of the shocking findings in the report is the picture above. 59% of your employees would take another job with another company for basically the same job. Same title, same pay, same benefits, believing that it will magically be better. This really isn’t as surprising if you really go through your turnover. Most people leave us for basically the same job at another place, believing it’s something better, but it’s basically the same.

Another piece of data from the report I’m fascinated by is 79% of employees are feeling some level of burnout, from minor to extreme. Burnout is basically chronic workplace stress that isn’t mitigated. Do you know who never had “burnout”? Your grandparents! So, they either were way tougher than we are, or work has changed considerably! I think it’s a bit of both, actually!

It’s a giant report, I’m only scratching morsels from all the data – it’s like 180 pages – I’m not even sure my book was that long! If you’re in HR and leadership this is a must-read to help your organization nurture the culture you want to have.

How do you tell an employee they need “development”?

I’ve been doing a video series over at Saba Software called Talent Talks for the last year or so. Yesterday they put up the latest video where I discuss how does one of your managers tell an employee they need development. Let’s face it, most of our employees think they’re awesome, so being told ‘you need development’ isn’t always a positive uplifting conversation!

Telling an employee that they need development is an area that can easily lead to resentment, hurt feelings and any number of things that would create tension in employee-manager relationships. Telling an employee they need development is difficult; this is a tale as old as time.

Telling an employee, “you need to be developed” with the intention of improving their performance might sound like “you’re not good enough” to the employee. Leaders are hoping these conversations will help the employee prosper in the organization, but this can’t happen if the employee starts off thinking “I’m not good enough” So, how can a leader approach this conversation with positivity and courtesy?

Normally to prepare for the development conversation as a leader, you would benefit from already having asked your employee “do you really want to be developed?” By asking this question, you know the level of commitment and dedication your employee has in their role. These answers will tell you which employees are worth developing, as well as prepare employees for the development process.

Click here to watch the video (it’s like 3 minutes and worth it!)

DisruptHR Detroit 3.0 Speaker Applications Now Being Accepted!

For those who don’t know, I’m involved with DisruptHR Detroit with an amazing team of HR pros and leaders, and we are putting on our 3rd event on Thursday, September 19th at 6 pm.

Great DisruptHR events start with Great content and we are now Accepting Speaker Applications for DisruptHR Detroit 3.0!

Due Date is August 2nd!

Tickets for this event will go on sale on August 5th and we’ll announce the full slate of speakers and the agenda on August 9th.

The location of DisruptHR 3.0 will be downtown Detroit at The Madison. Click through to the DisruptHR Detroit site for more information.

Who makes a Great DisruptHR Speaker

Anyone with a passion for HR, Recruiting, People and pushing the envelope around what, why and how we do what we do every day in the world of work!

We especially love practitioners of all experience levels. You don’t know have to be a twenty-year vet to be great at DisruptHR! You can be an HR pro in your first year on the job. It’s all about passion and ideas!

So, what makes a great DisruptHR Talk?

  1. It’s 5 minutes – so you better be tight around what your topic and idea is!
  2. 20 slides that move every 15 seconds – you don’t control this, we do. So you better practice!
  3. No selling products or services – Yes to selling ideas and passions!
  4. Make us feel something – laugh, cry, anger – have a take and be proud of that take!
  5. We see and feel your passion.

We’ve built DisruptHR Detroit to be a supportive hub of HR and Recruiting. We want people to come and challenge us, but know you’ll be rewarded with an audience that will support you and cheer you on. These talks aren’t easy, and we get that! The audience gets that!

How can you speak at DisruptHR Detroit 3.0?

APPLY to Speak it’s easy! It’s a great development opportunity for those looking to get on stage and have some professional experience speaking. You actually get a professionally produced video of your talk that you can use as evidence of your ability. It’s also a great networking opportunity with the Detroit metro HR and Talent community!

Hot or Cold? Your Office Temp has Gender Performance Impact!

There’s a new study out that shows that men and women actually perform at different levels based on the temperature of the environment they are in. Can you guess which gender performs better in hot or cold temperatures?

So, the 27-year married man in me had a guess!

My wife loves to sleep with the bedroom ice-cold! There have been many nights, as the dog and I huddle close sharing body heat, that we didn’t think we would make it through the night. The headline the next day would be, “Woman finally has a peaceful night’s sleep as husband and dog freeze to death in the bed beside her!” I kid! Partially!

So, my initial guess was that women perform better in cold temps. I was completely wrong! From the study:

“The authors found that female students generally performed better on math and verbal tests when the room temperature was at the warmer end of the distribution, submitting more correct responses as well as more responses overall. Conversely, male students generally performed better on these tests at lower temperatures – at the warmer end of the temperature distribution, they submitted fewer responses, as well as fewer correct responses. The improved performance of women in response to higher temperature was larger and more precisely estimated than the corresponding decrease in male performance. Temperature did not appear to impact performance on the logic test for either gender.”

So, turns out women and men are different!

But it does beg the question of how do get to an optimal temperature for our office environment when we have both men and women working together?

I’ve worked in organizations where the facilities folks were a bit crazy when it came to temperature. They had one temp and no matter what that was going to be the temp. You weren’t allowed space heaters, or fans (the claim was energy usage), so you would see people wearing coats or have blankets at their desks. Or see people in tank tops because it was so hot!

The reality is we all have preferred temps that will help us perform better and when we think about the employee experience and the physical environment our employees work in, it’s up to us to figure out how to be help them optimize the temperature that’s right for them! This isn’t someone just being a diva, this is science! We want high performance and workers thriving, then the physical temp they are working in matters.

So, what temp do you perform in? Or have you even noticed? Hit me in the comments.

 

8 Types of Recognition that Suck!

I run a small business.  When I need to know something, I usually reach out to my employees and find out what they think.  It’s not some big fancy ‘research’ survey with thousands of responses, but it’s real.

Recently, I wanted to know what people might want in terms of a recognition award.  Ironically, what I found goes against some big fancy research done by recognition companies who are in the business of selling the crap on the list below, crazy how that works in the research game! Anywho, what I found wasn’t surprising to me.

Here’s the list of the Top 8 things my employees don’t want when it comes to Recognition Awards:

1. Anniversary Pins! If you give me one of these I will stick it back in your eye! “Hey, Tim, Thanks for 10 years! Buddy, here’s a pin!” A What!?!? I’ve given you ten great years and you’re giving me a pin. Is this 1955?

2. A Plaque. Or any other kind of trophy thing. If I wanted a trophy to show me that I’m a salesperson of the year, you hired the wrong person. JayZ said it best “we can talk, but money talks, so talk more bucks”.

3. Corporate logo wear. Giving out corporate logo wear as a form of recognition screams you have executives that haven’t actually spoken to an employee in the last twenty years!

4. A watch. Wait, if it’s a Rolex, I’ll take a watch. If it’s a Timex you better ‘watch’ out, I’m throwing it at someone! Nothing says we don’t really care about you like a $50 watch with it engraved on the back ‘You Matter! 2019!’

5. Luggage. The ‘experts’ would like you to believe that your employees would really ‘appreciate’ luggage because it’s an item they don’t normally like to spend their money on. The reason why people don’t like to spend their money on luggage is that it gets destroyed after one trip through O’Hare! That’s just what you want to see coming around the luggage carousel – “Hey, look, honey, it’s your employee of the year award all ripped up and stained”. Sign and symbols.

6. Fruit Baskets. First, most people don’t want to be healthy or we wouldn’t have the obesity problem we have in our society. Second, people like chocolate, candy, salty snacks, and diet soda. If you want to send food, send food they’ll actually eat!

7. A Parking Spot with Their Name On It. This goes bad two ways: 1. I drive a $100K Mercedes and you don’t, now you know I drive a better car than you and it’s awkward; 2. I drive a beater and I’m embarrassed to let everyone know I make so little I can even afford a 2014 Chevy Cobalt.

8. A Hug! Wait! I totally want a hug! Just not a creepy hug. You know what a creepy hug feels like when you’re about 13 seconds into it and the other person won’t let go! But nothing says “we recognize you” in the totally wrong way, like inappropriate hugs at work!

What do employees want?

Well, that’s an entire another post, but my 20 years of HR ‘research’/experience shows people want for their peers and leaders to appreciate their efforts. Nothing says ‘we truly care about you’ like having one of your peers tell you in some sort of way. When teams can do that, they become special! It might be a quick handwritten note, a face to face meeting in the hall, etc. It really doesn’t matter the avenue of how it comes, it just matters that you have the culture that it does come and it’s encouraged to keep coming.