Category Archives: Employment Brand

Success vs. Development

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I something really cool happen recently. My oldest son plays high school baseball and his team went on a long run to the Michigan High School baseball championships and made it to the final four. It was really fun. The local community came out in droves. Big crowds. High pressure situations. Cheers and tears. Quintessential local small town high school team does good story, ends one game short.

My son was the last out of the final game, with the game tying run on third base. He hit the ball for an out. Literally, one step from glory. So many people came to us offering condolences for his ‘failure’. He must be crushed. He must be so down. One at bat meaning so much. Ironically, in the game prior he hit in the game tying run and the game winning run in extra innings.

The funny thing was he wasn’t upset at all. He looked at it not in terms of success or failure, but in terms of development. You don’t get many opportunities to be in that situation. He didn’t get it done this time, but the ‘next’ time he still wants the bat in his hands when it happens. He compartmentalized this ‘one’ at bat as development. Not success or failure.

He had 150 at bats during the year and failed 60% of the time. While this at bat was obviously at a crucial time for team success, he treated it as every other at bat he’s had. Try to get yourself into a positive hitters count, and swing at the best pitch you can. You’ll fail 60-70% of the time in baseball, if you’re a really good player! Failure is guaranteed over the long run – if you view it, in only that one way.

He started his club baseball season the next day. More at bats, more games, more development. More chances to fail. Or more chances to develop and get better.

I wonder how much better our organizations would be if we could take on this mentality? It’s about getting better each time, not closing the sale, successful projects, better profit and margins, but incrementally getting better little by little.

Sackett’s 2014 Guide To Whom To See At SHRM!

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The big annual SHRM National Conference happens in a week or so in Orlando.  I’ll be there.  SHRM is letting me speak again this year, which is cool, I’m as subversive as SHRM gets which makes it fun for me.  I always get a lot of SHRM dignitaries that show up to make sure I don’t say anything inappropriate, which makes me get very creative with my words, and if you read my blog you know that list of words is roughly around 350.

To combat the possibility I might slip up they put me at times they hope no one will show up.  This year I’m on at 7am on Monday!  Yeah, 7 freaking am!   Good thing for me I’m a morning person and I drink giant amounts of Diet Mt. Dew – I will have one on stage with me! If you bring me one, I’ll line them up and try to knock them all down in my hour and fifteen minutes!

Bobbi Wilson from Huntsville, AL SHRM (she’s good people, connect with her!) asked me who I would like to see speak at SHRM, besides myself, and I thought it would make a good post, so here’s my Top 10 don’t miss presentations at SHRM!  First we have to lay down some rules of why and who I will choose:

A. I’ll always choose entertaining speakers over non-entertaining speakers.  It’s an HR conference, we’ll have our share of boring ones!

B. I like practitioners, but don’t get too caught up in that.  Most of the best speakers used to be practitioners who found out they’re pretty damn good speakers, so they went the consultant route and doing very well.  Many practitioners are knowledgeable but can’t speak a lick!

C. Titles mean a lot.  If you can’t come up with a creative title, my guess is you can’t come up with a creative presentation.

So, here’s who I will see if I have time in between networking with all the great HR Pros who come to SHRM (I usually get more out of the networking than the presentations!):

1. Tim Sackett, SPHR – Monday 7am – “What Your CEO Wishes HR Would Do!”  – I hear he gives out hugs after his presentation! Plus, he’ll be all jacked up on Mt. Dew!

2. Jonah Berger – Tuesday 2:15pm – “Crafting Contagious Ideas“ – this might be the only session I will actually attend. This dude is brilliant and a great speaker. He’s my #2 behind Malcolm Gladwell.  You should not miss this.  #Fanboy

3. Jennifer McClure – Wednesday 10am – (friend alert! At some point Jen and I will share a Sprinkles Cupcake during SHRM – you’re not invited!) – “The Business Case for Building Effective Business Leaders“ This is actually the worst title in the history of SHRM that doesn’t include “FMLA” or “EEOC”, but Jen is a pro’s, pro who understands how to get a session accepted at SHRM.  The title has to be vanilla!  Don’t hold that against her.  She’s really good and has a cult following of HR ladies who love her!

4. Gregg Tate, GPHR – Tuesday 10:45am – “Adidas: How They Created Their nWow (New Way of Working) Company Culture” – I’ve seen the Adidas guys speak before and they’re usually good with a good story.  Insider tip – see how they pronounce “Adidas” – many insiders from Germany do it differently than we say in the states – you can’t get it out of your head!

5.  Mike Reardon – Monday 10:45am – “Sustaining the Disney Culture Through Selection, Training, and Engagement”

6. Brad Karsh – Monday 2:00pm – “Once Upon a Time…Four steps to Using Storytelling to Deliver Unforgettable Presentations” – This is the most underutilized skill in HR, period. You’ll be a better HR Pro if you have this skill. Not just for presentations but increasing your influence throughout your organization.

7. Chester Elton – Monday 4:00pm – “All In: How Great Leaders Develop a Culture of Belief and Deliver Big Results” – Chester is a good speaker. Doesn’t matter what he’s presenting, he’s probably better than most at that time slot. He’s polished and will deliver a good show.

8.  Cy Wakeman – Tuesday 7am – (Cy has the session of death – no one wants to get up after partying Monday night for a 7am session!) “Reality-Based Rules of the Workplace: New HR Foundation to Boost Employee Value and Drive Results” – Cy knows her stuff!  I like going to presentations where I’m going to hear from someone who actually knows what they’re talking about, and she does!

9.  Michelle Smith – Tuesday 4pm – “Next Practices Leadership: Driving Growth & Innovation in a People-Led Economy” Michelle is from O.C. Tanner and they’ve got some great research on engagement, what works, what doesn’t – well worth the time to see her speak to get that data!

10. Vendor Show – Every day, all day – Pick out three kinds of technology you might bring into your HR shop in the next 3 years (digital interviewing, automated reference checking, assessments, recruiting tools, metrics, etc.) and good spend some real time demoing those products.  It will be some of the most valuable time you spend at SHRM!  Part of our job in HR is to know what we’ll be using in the future, this is where you’ll find that stuff!  Scout out the small booths in the back aisles.  There will be companies there that you haven’t heard about, that in three years everyone will be using – that’s really, really cool!

Connect with me.  One of my favorite things to do at SHRM National is to meet HR pros around the world who read my blog.  I get in Sunday, leave Wednesday.  Tweet me, email me, call my cell, stalk my session – but let’s connect in a real way (okay I mean hugging!).

You’re Business Can Change In A Blink!

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So, there’s this lady, Mary Meeker,  who does this annual Internet trends report.  It’s super cool! Packed with odds and ends. I’m a data geek, so I love it!  Go read it, I could do a hundred posts on it! One of the things that caught me right away, actually blew me away, was this slide:

Global Smartphones

 

What does this all mean?  Basically, Google’s Android operating system and Apple’s operating system now run 97% of all smartphones.  8 years ago, it was 5%.

What happened?!

Remember your cool flip phone, the one your Dad still has?  Yeah, that was a Nokia.  What about that fat Blackberry IT made you have because it was safe for email?  Yeah, almost dead!

Think your business is really strong right now? Market leader?  Don’t blink!  It can all go away that freaking fast!

This isn’t a public service announcement, this is just a wake up call.  Know your customer. Take care of them better than anyone else ever  thought of taking care of them.  Listen to them. Hear them. They’ll tell you what they want to buy next.

Be your customers next buy.

Job Seekers! Still believe college degree not important?

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From University of Michigan Econ Professor Justin Wolfers and the Bureau of Labor Statistics comes the following chart on why it’s important to get your college degree:

Unemployment by educationUnemployment rate for College Graduates = 3% ish

Unemployment rate for some college = 5.7% ish

Unemployment rate for High School diploma = 6.2% ish

Unemployment rate for No High School diploma = 9% ish

The one thing I found most interesting from this chart is the closeness between high school diploma and some college/Associate degree.  There is virtually no difference.  I think this would change considerably if you pulled out those Associate degree folks who got a two year degree in some sort of skilled trade.

Otherwise just going to college, and not graduating, is virtually the same as just going to high school and graduating.  I wonder how this might all change with companies like Google claiming they will hire people without a degree?

With organizations like the Kahn Academy, you can virtually get an Ivy League education from the comfort of your parents basement.  How long does it take for those statistics to catch up with our current reality?  When does the ease of access of education online change the numbers above?

Maybe a better question is, do you ever see a time when Fortune 1000 type of organizations will not use ‘college degrees’ as a main criteria for screening out potential candidates?  That’s a huge shift in perspective, but with pre-employment screening tools continuing to advance, we aren’t too far away from having the ability to accurately measure two individuals: one with a degree, one without, to see which one would really be the better ‘job’ fit.

In the mean time – go to school kids!

 

5 Retention Fixes – No Money Down

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I love SMB HR shops (SMB – small/medium sized businesses) for a number of reasons, but none more than for the simple fact, smaller sized HR shops are forced to be more creative because of less resources.

Creativity and SMB HR shops, remind me of my Grandma. Grandma grew up in the depression.  People who grew up in the depression have creativity skills to burn!  They had so little, but found ways to fill their life with so many things.  Lack of resources didn’t stop them, it unleashed their creativity!  Creativity is the most underrated HR skill out their for high performing HR shops.

Having worked in big HR shops the one thing that frustrated me most was sitting around in large meetings, trying to figure out how to “fix” retention – and listening to all the ways and how much money it was going to cost.  In the end I always came back to, if we just take all this money we are going to spend on the “fix” and just go out and hand to the employees, we probably won’t have a retention problem.  Large HR shop folks don’t like to hear that!  So, for you SMB HR shop folks out there, with little or no money to spend on increasing your retention, I came up with a few ideas you might want to try before you go spend all that budget money on programs with little return.

No Money Retention Fixes:

Fire the manager with the lowest retention.  You have the data, you know who is turning people over. Your organization needs to send a message that managers, not HR and not the CEO, are responsible for retaining talent.  This has to be the first step!  Your leaders have to have a clear understanding it is their job to retain their employees, and it’s your job to hold them accountable for it.

Measure it by Department, and post it publicly for all to see.  No, don’t just share it in meetings.  Post it up in the lobby, down the halls, everywhere!  Then just wait.  It will almost change overnight.  No one likes to be at the bottom of any list, and have everyone know it.

Fire your worst performers – then use that money to compensate your best employees more.  It’s a wash.  Your worst employees aren’t helping your productivity anyway, and your best will appreciate the increase, appreciate you noticing the bad people were taking away from the team, and they’ll give you more discretionary effort.  The result – same cost (actually less if you factor in benefits, taxes, etc.) more productivity, a little less headcount.

Have your senior leadership talk about retention publicly, constantly.   That which gets measured will get changed, that which gets measured and has the eye of senior leadership will get changed much quicker!

Institute a “Save Strategy” for employees who want to leave.  Save Strategy? If an employee puts in their notice, have them go meet with your CEO and explain to her why they are leaving. You’ll be amazed at the results and how many people will change their minds.  Some people just want to know you care, and sitting down for some one-on-one with the CEO, shows that a whole bunch. Plus, it’s much cheaper than finding their replacement!

 

Because I’m Happy!

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I was fortunate enough to see Shawn Achor recently speak on Happiness at HireVue’s Digital Disruption. His TEDx talk is one of the most watched ever, and is completely fascinating to me as a HR Pro, check it out. What strikes me from his research is how so many of us have sold ourselves a false dream and promise. Traditional thought leadership has told us for decades, work hard, do well, reach your goals, then, you’ll be happy.

Shawn’s research blows up most traditional thoughts on this. Happiness isn’t created via you reaching some goal or end. You are either a happy person or you’re not, this completion of a dream isn’t going to make you happy. We see this constantly in employment. “Once I become VP I’ll be happy!” The promotion comes and the person finds out that happiness didn’t come with the title and pay increase.

As HR Pros we do this same thing with engagement. We need to increase engagement, so we need to find ways to get our employees to be more engaged. It could easily be argued, from Achor’s research on happiness, that you are either an engaged type of personality, or you’re not. Meaning, nothing you do as a HR Pro or leadership team is going to have much effect on overall engagement of your employees. This goes back to selecting people who have a predisposition to be engaged to begin with. It’s the chicken and egg scenario of what comes first.

The cool thing is, though, if you’re unhappy, or unengaged, you can actually make yourself.  And if you’re an HR Pro charged with increasing this, you can help your folks out in becoming happier as well.  You can’t make them happier, but you can show them a path to help themselves become more happy. Achor recommends the following 5 things:

  • Jot down three things they were grateful for. (make sure it’s 3 different ones each day!)
  •  Write a positive message to someone in their social support network. (keep it to two minutes to draft this out and send)
  •  Meditate at their desk for two minutes.
  •  Exercise for 10 minutes. (Cardio -get that heart pumping! )
  •  Take two minutes to describe in a journal the most meaningful experience of the past 24 hours. (actually write it down)

Shawn recommends dedicating yourself to doing these five things for 21 days straight (habit forming time frame).  It takes about 15 minutes and the level of happiness increases people get from doing this is off the charts in Shawn’s research at Harvard.

One of the key takeaways from Achors research at Harvard is that Happiness has a positive effect on every single measurable business outcome (higher revenue, higher profit, higher margin, higher retention, etc.).  Every. Single. One.  As HR Pros we focus so much on ‘engagement’ and I wonder if we might be better off just focusing on happiness!

You Can’t Fake Passion

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Just flying back from HireVue’s Digital Disruption conference this week.  This won’t be a post about HireVue’s products.  It’s pretty clear they are the industry leader in video digital interviewing technology (I think it’s funny we can’t call it video any longer, it’s now digital interviewing). This is about their 29 year old, Founder and CEO Mark Newman.

The cool thing about Digital Disruption is that it was a pretty intimate event.  HireVue’s executive team, hell most of their entire company, seemingly was at this event and interacting with everyone.  The event also allowed for a lot of up close and personal time with Mark.  Twice during the conference he got up to speak to the group of customers, prospects, analyst, etc.  Twice he showed why HireVue has been a fast growing success.

You know those times when you’re so proud, so upset, so frustrated, so happy, when you’re on the brink of showing some ‘real’ emotion? Parents I know will know these moments, when your kid does something so incredible you get choked up even telling others about it.  Twice, Mark did this while talking about his company and team.  About his vision for his company, about his vision for his team.  He is a proud parent of HireVue.

For the past three years or so when talking about HireVue with my HR Pro friends, we’ve all wondered aloud what HireVue’s play was going to be.  Do they build out a full platform ATS, HCM, etc.? Do they get bought up by one of the big enterprise plays (Oracle, SAP, etc.)? In my mind it was just a matter of time.  A ‘video’ interviewing company was not going to just make it on it’s own.

I was wrong.  It doesn’t mean that one day HireVue won’t go down one of these paths, but after spending some time with them it is very apparent that Mark and his team (Chip Luman, Kevin Marasco, Ben Martinez, Loren Larsen and Jared Wilks) have much bigger plans in growing and sustaining HireVue as a player by themselves in the Talent Acquisition space.

I’ve got to spend time with a bunch of different CEOs and leadership teams in our HR space, and across a number of industries in my career.  It’s pretty rare that I’ve been around a leader as passionate about his business as Mark, and as engaged in the development of the product moving forward.  It was refreshing, it was cool, it was motivating.  It made me feel less of a leader in for my own company!  And the bastard is only 29! It’s not fair!  What I found out about HireVue at Digital Disruption is that this is a company that is far from being done in ‘disrupting’ our industry.

This is something that is very unique in the HR Tech space, where most companies are just trying to build something fast and sell.  I found a company and leadership team in HireVue that is trying to build something not for today, but for generations.  It’s big goals and big aspirations, and I think they can do it.

How Zappos Ruined Job Posts!

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Zappos made a big splash last week announcing they were no longer going to post their jobs!  From this point forward, or as soon as they can get out of their legacy system, they’ll stop posting their open jobs.  Instead of the good ole post and pray strategy used by the majority of companies worldwide.  Zappos’s Talent Acquisition team will now only proactively search for candidates, build networks of possible candidates and always have a slate or ready candidates available for each hiring manager whenever they have a need arise.  Sounds like the same line we’ve been feeding all of our organizations for a long time, right!?!

The difference is, Zappos can actually do it, you can’t.  You see Zappos is a ‘one-percenter’.  They are one of the very few employment brands who don’t need to post their jobs to get candidates, they have more candidates than they can handle.  They have one of the most engaged employee bases known to man, who refer more great employees like themselves.  Zappos can kill job postings, because job postings, in their environment, actually make them less efficient!  Their Talent Acquisition team is smart and doing exactly what they should to kick their competition to the side – taking advantage of their greatest strengths!

I do wonder, though, isn’t Zappos very big public announcement of ‘killing job postings’ just one very, very big job post!  Ah, employment branding and marketing.  Silly rabbit.

Let’s be clear you are not Zappos.

While you’ll need to keep running your post and pray strategy, I do think there is something valuable to take away from Zappos’s new no job posts posting strategy.  Zappos has publicly shown all HR and Talent shops, you don’t really have to post your jobs!  “What!?! Yes, Tim!  Yes, we do!  You don’t have any idea what you’re talking about!”  Calm down, calm down.  There are a few shops around that will continue to be forced to run job postings do to government contracts, or other ‘contractual’ arrangements, I’ll give you that.  But there is nothing legal, for most employers, that forces you to run job postings.

Most employers can hire whomever they choose. It is a best practice to post jobs, internally and externally, to ensure you are pulling in a widely dispersed pool of candidates, and not opening yourself up to potential hiring biases, or even illegal hiring practices.  But most employers do not legally have to post a job.  And just because you post one job, doesn’t mean you have to post all of your jobs.  That is the big takeaway from what Zappos is doing.

Let’s face it.  Zappos’s operations is mainly a call center.  They sell shoes over the internet and on the phone.  They are customer service, and the best customer service job option known to man.  They are in Vegas which has thousands of crappy customer service jobs.  If you’re good at customer service in Vegas,  you’ll eventually want to work at Zappos.  They have no need in posting call center jobs!!!

You probably have similar issues.  When I worked at a large health system we had no need to post openings for cafeteria workers and lower level positions.  We had people contacting us daily wanting those jobs.  Yet, every time we had an opening, we would post the job and have to deal with hundreds of applicants.  Our ‘legal’ department made us do this.  It was do ‘reduce’ potential risk, of which, was almost zero to begin with!  It was stupid.  It made us do more work.  It wasn’t needed.

Zappos has put the entire Talent Acquisition industry on notice.  To stop doing stupid stuff, like posting jobs you don’t need to post.   If you think you can get away with not posting any of your jobs, well, good luck to that.  You’re not Zappos!

The micro-blog post, after the blog post:

You know what really pisses me off about this announcement from Zappos!?  For the next 3 years I’m going to have to go to conferences and listen to people like Stacy Zapar and Mike Bailen tell us how Zappos is changing the recruiting world! Ugh! More Zappos HR conference speakers…didn’t we already go through this with them?  Oh, yeah, I wrote about it, like three years ago and Zappos CEO, Tony Hsieh, actually commented on the blog post – that was really cool!  Check it out here!  How Zappos Ruined HR! 

P.S. Stacy and Mike if you guys ever want to speak together at a conference just let me know – I’m willing to ride that Zappos gravy train out with you for the next three years!

Would You Pay A Candidate To Interview?

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Last week I got my ass handed to me for daring to consider that those who interview with a company, should pay for interview feedback.  Not just normal interview feedback, like thanks, but no thanks, but something really good and developmental.  Most people think that idea is bad.  Interview feedback should be free.  It’s not that I really want to charge people who interview a fee to get feedback, it’s just I think we could do so much better in terms of candidate experience, but we have to get out of our current mindset to shake things up a bit.

This all leads me to the next idea (hat tip to Orrin Konheim @okonhOwp) what if companies paid interviewees for their time?

Cool, right!?

We’ve built this entire industry on shared value.  Organizations have jobs, candidates want jobs, let’s all do this for free.  What happens when the equation isn’t equal?  What if candidates didn’t want your jobs?  Could you get more people to come out an interview if you paid them?  How much would it be worth?  It’s a really cool concept to play around with, if we can get out of our box for a bit.

Let’s say you’re having a really, really hard time getting Software Developer candidates to even consider your jobs and your organization.  It’s a super tough market, and you just don’t have a sexy brand.  You also don’t have the time to build a sexy brand, you need the talent now!  How much would it take to entice great candidates to give you an hour?  $100? $500? $1,000?  What if I told you I could have your CIO interviewing 5 top Software Developers tomorrow for 5 hours for $5,000?  Would you do it?

I hear the backlash of questions and concerns already forming in your head!

– People would just take the money, but not really want the job!

– How would you know these people were serious?

– Why would you pay to have someone interview when others will for free?

– Did you get hit on your head as a child?

– This might be the dumbest idea since your idea last week.

When we think about really having a great candidate experience, shouldn’t compensation be a apart of the conversation.  For most interviews you’re asking someone to take time off work, losing salary, time off, putting themselves at risk of their employer finding out, etc.  At the very least, you would think that we might offer up some kind of compensation for their time.  I’m not talking about interview expenses, but real cold hard cash, we appreciate your time and value it!

If you started paying candidates to interview, do you think you would get and have better or worse interviews?

When you put value to something, i.e., an interview, people tend to treat it as such.  Now that interview that they might go, might not go, becomes something they have to prepare for, because, well, someone is paying me to do this.  To interview.  I’m guessing if you paid your candidates to interview, you would get a higher level of candidate, and have a higher level of success in hiring.  It’s just a theory, wish I had the recruiting budget to test it out!

Talent Acquisition’s Digital Disruption

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I’m headed out to Park City, UT on June 1st to be part of HireVue’s first ever Digital Disruption 2014.  Semi-User Conference, Semi HR Tech Trends Conference, one of the more intriguing agendas filled with practitioners from across industry.  The keynote will be the famous Moneyball guy Billy Beane – remember the Brad Pitt and Jonah Hill movie about baseball and selection metrics, that Billy Beane.  He was really the first guy to bring selection metrics to the forefront of what we in Talent Acquisition now use daily.   He did it to get the best baseball team possible, using the smallest payroll possible, to stay competitive in a world of competition willing to spend whatever it took.  Sound familiar to your own industry!?

I’m looking forward to seeing him talk, again.  The first time I ever saw Billy speak was the day after the Oscars when Moneyball, and it’s actors, were up for a number of awards.  He had great stories from that, plus his normal presentation on metrics.  That was a few years ago.  Things have evolved, as has the emphasis of everyone now using the same metrics.  So, now what?  What do you do when those who have more money than you, now are also using your metrics as well?  My guess is you get back to strategy and culture, and make sure you follow it, like crazy!  It should be very interesting.

On a side note, ERE recently released their annual ‘State of Recruiting‘ study.  You know what they found out?  You don’t like to be called ‘Recruiting’.  In fact, the majority of you prefer to be called ‘Talent Acquisition’.  Did you know that?  It’s uncomfortable to me.  I like to shorten everything.  I like to simplify.  So, going from one word to describe something, to two words to describe something, seems totally ridiculous!  I can’t tell you how much of a pet peeve this is to me.  It’s like when someone named “David” or “Michael” demands you call them by their full name instead of “Dave” and “Mike”.  I hate those guys!  What do you mean you want me to use two syllables when I can only use one!  I demand efficiency!

My guess is people who do this type of business for a living, on the corporate side, felt like they needed two words to keep up with Human Resources.  “Well, if they have two words in their department name, we need to words in our name as well!”  No one would admit this, but in reality, it’s how this stupid stuff happens.  There is actually nothing wrong with calling Recruiting, Recruiting.  HR use to be ‘Personnel’, but had to change it because ‘Personnel’ just didn’t encapsulate what ‘we’ really did.  Now, even ‘Human Resources’ is coming under fire from progressives because we shouldn’t think of our employees, our people, as ‘Resources’.  They are People!  So, you get these ridiculous titles like Chief People Officer and VP of People.

I hear you Recruiters.  I know you want to be all big and fancy and “Talent Acquisition” seems so much more big and fancy…  But you aren’t kidding anyone.  You’re still a recruiter.  You’re not ‘acquiring talent’, you’re putting asses in seats.  Get over yourself, and get back on the phone.

I only bring this up because when I’m in Utah with the HireVue folks, I’ll be rubbing elbows with many ‘Talent Acquisition’ Pros.  Talking about all the new cool trends in, well, Talent Acquisition (a little part of me just died).   I think what Billy Beane will all remind of, though, is that while technology and analytics can disrupt any industry, you still need to have great vision, solid strategy and the courage to follow through with your plan.

My guess is that hasn’t changed as much as we like to change what we call ourselves!