Category Archives: Hiring

Your CEO is a Better Recruiter Than You

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Lou Adler, a great thought leader in the recruiting industry (I love to refer to him as “Uncle Lou” – endearingly), has one of the best recruiting articles of the year up on Inc. titled, “An Open Email from a CEO to All Outstanding Candidates“.   The concept of the email was getting your CEO to send out an email directly to candidates you are trying to source.

Just that idea alone is a brilliant strategy, because 99.9% of organizations will never do it!  That means, you’ll standout from the crowd. That’s good recruiting practices.

The article goes on to give you how you should actually write the email and what you should say:

1. No silly, classic job descriptions.  Instead tell them about what they’ll actually be doing.

2. Describe why the job could be a career move to the candidate.  They’ll believe this from coming from the CEO.

3. Don’t tell them to apply. That can actually be the last step. Get them interested first. Applications scream we have no idea what we are doing.

4. Provide an open invitation and a direct way to have a real conversation with someone with direct knowledge of the opening.

5. Let them know what the process would look like and next steps, if they are actually interested in moving forward.

6. Make sure the candidates have access to your hiring managers as well.  I’m assuming if your CEO is this involved, your hiring managers will be onboard as well!

Great stuff, right?!

It probably doesn’t work for high volume hiring when you have a lot of candidates. This isn’t meant for that, it’s meant for hard to find, critical to the business type positions.

I absolutely love this technique!

Here’s what I know. Most companies, and most CEOs, will never do this. Those who do, will have great success in getting candidates to respond. Put yourself into your candidates shoes. You’re sitting there some idle Friday and an email pops up from a name you don’t recognize. You open it and find out it’s coming from the CEO of a pretty good company in town. You better believe you’ll read it.

You will also ‘trust’ what is in that email, over if the exact same thing is sent by a recruiter. Why?  You believe that a CEO would never put themselves in a position to lie.  Right or wrong, you believe this. Plus, you’re flattered that a CEO sent you a personal email, not some marketing email, from their ‘real’ work email address, with their contact information in it.

None of your friends have gotten an email from a CEO telling them they are wanted! This is cool. This feels good. This feels different.

This is a winning strategy.

Thanks Uncle Lou!

3 Things You Desperately Need to Understand About Your Employment Branding

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Employment Branding is the new black.

It’s been the new black for a few seasons now, so I keep waiting to see what’s next.  Talent Acquisition technology (mostly CRM based tools) are really hot right now and will get hotter in the future, but EB is still king for the moment.

Why?  Mostly because the majority of HR and TA leaders suck at marketing, and their internal marketing folks have bigger fish to fry, like driving top-line sales, increasing traffic, gaining market share, etc.  So, HR and TA pros are left to deal with their employment brand on their own.  Which means, they’re mostly paying others to do this work for them.

Here’s what most HR and TA leaders are missing:

1. Employment Branding is not Advertising. It’s marketing. Marketing and Advertising are different. Employment branding is not about increasing the number of applicants you are getting. It’s about telling and sharing what it’s like to work at your organization.  If you do a great job, yes, you’ll see more applicants. But, I could never share my employment brand and increase my applicants through just sheer advertising muscle.

2. Your Employment Brand is most valuable when people consume it organically. No one likes to be forced fed. They love it when someone introduces them to something cool. Kind of like, “hey, I just discovered this, check it out.”

3. Your own employees’ Network Effect is the most powerful way to share your brand. Network effect is the effect that one user of a good or service has on the value of that product to other people. Meaning your own employees are the most powerful vehicles to share your employment brand that you have. The key is finding ways where they’ll want to freely, and readily, share your brand to their network. This also speaks to the importance of Candidate Experience, since your candidates also have a strong network effect.

At the Glassdoor Employer Branding Summit last week we were asked, “where we see employment branding in five years?”  I see employment branding becoming much more integrated into the overall company branding.  Right now, some big companies are already doing this.  You see General Electric doing a strong job of finding ways to integrate their employment brand directly into their normal brand messaging.

Current GE advertising is sharing the message we are digital company who is also an industrial company, while going after Coders.  It’s a corporate brand message, that is also an employment brand message.  This is not owned or produced by GE’s HR function. This is clearly coming out of GE’s corporate marketing department, with influence from Talent Acquisition and Operations.

Employment branding is still for the most part an issue HR and TA are having to deal with. Within five years, this will be an organizational priority for not only HR, but the entire organization, and marketing will pull it over to their side of the fence, which I believe is where it belonged from the start.

What is your Organizational Expiration Date?

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We got home from vacation recently and like most families we were foraging through the cupboards and refrigerator to make dinner our first night back home.  I poured some milk for my son, and he asked me “is that milk alright?” Like somehow I hadn’t considered its feelings, but he mostly meant was it still good.

Sure the expiration date had passed a day, or so, prior, but I did the Dad smell test, and that milk was more than alright!  He wasn’t in agreement, so our “alright” milk took a trip to never-gonna-get-drank-land down the sink.  Expiration dates on food are great. They help us understand when something goes bad, protects us from ourselves and what we think is good and bad, which can be subjective.

All this makes me think that we should have expiration dates on our employees!

It was recently rumored that Detroit Tigers Manager, Brad Ausmus, is probably going to get fired after this season.  He was a popular hire two years ago and led the Tigers to the playoff.  This year, though, the Tigers have not met expectations, with a team filled with high price talent.

So, why has his expiration date come up?  It’s all about expectations.  Once you gain success, it’s not good enough to maintain that success or, G*d forbid go backwards, you have to keep getting more successful.  The only way Ausmus get’s more successful is to win the World Series, which is tough to do.

There are a number of other reasons people should have expiration dates with organizations; these include:

  • Chronic Average:   This is for the people who just never really do anything- they just exist in your organization.  After a while, they need to just go exist at another organization.
  • Convicted Idiot: This is the person who makes certain bad decision, so bad, that their expiration with your organization must come up. Think, hitting on the bosses wife at the holiday party, or worse!  Probably can’t legally terminate them, but they need to go someplace else.
  • 1997 Top Salesman/woman:   This happens way to much – yeah, you were top sales person a decade ago, either get the trophy back or give another organization your attitude!  We tend to keep them around because we are hoping they’ll regain their top form – but they don’t – let them expire.
  • My Boss Is Dummer than Me: An organization can take only so many of these, for only so long – Ok, you win, go be smarter than us someplace else.
  • No Admins Left To Sleep With: I’m hoping the title of this one explains it as well – otherwise you might have reached your HR expiration date at your organization!

The Undercover Job Start

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I’ve had quite a few friends start new positions in this past year.  It’s exciting to see so many people get great opportunities after living through the recession!

One common thing happens to all of these folks. It goes something like this:

1.  Social announcement that they got a new position!  Yay! Congrats! When do you start?! We all know the drill.

2. Actual announcement on the first day they start the job.  This happens in a number of forms, social, press release, etc. This is Day 1 on the job, they don’t even know which bathroom they should be using based on their position, and Bam!, you’ve been announced to the world you’re open for business in your new role.

3. Everyone in the world is contacting you on your first day for a variety of reasons. Some will want to just congratulate you. Some will want to pimp your for business. Some will want dirt on why you left the last place. All will want time you don’t have because YOU JUST STARTED A NEW JOB AND YOU DON’T EVEN KNOW WHERE THE BATHROOM IS!!!

4. You spend the first week trying to find the bathroom.

5. By week #2, you found the bathroom, your email works on your smartphone, and your new company is already beginning to discount your ideas and opinions. Welcome to the show kid, it moves pretty fast!

That’s why I think you should do away with the current job announcement practices, and do something else.  Here’s my new Sackett Job Announcement Plan for Success (like a Trump policy, but it works):

1. Day 1, will now be called Day A.

2. Day A – E, will be your first days of employment, but no one will actually be told that you started.

3. Day 1 (which is really day 6) will happen on the first day of week #2.  Now, you’re actually ready to announce your new position, and take on the coming storm of emails, phone calls, tweets, etc.

Better, right?

We can call it the Undercover Job Start.  You’ve started, but let’s keep it on the down-low until I find the bathroom and stuff.  It’s like the same job start, but without all the stress.

They do this in the restaurant industry when they open a new restaurant. They ‘soft’ open a week before the actual Grand Opening.  People trickle in. It gives the staff a chance to work out the kinks and fix stuff without having a full restaurant to deal with.  That’s how you want to start your job!

Watch Me LIVE Right Now! #CBEmpower15

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That’s right, someone made the brilliant decision to put me on TV LIVE. Lights, camera, action!  Today, I’ll be bringing you all the cool stuff happening at Empower 15 in Chicago!

The Live Stream will start at 8am CST today and go all day until 5pm CST (that’s 9am for you East Coasters – and way too early for those on the left coast!).

My friend Laurie Ruettimann will be joining me to kick it off in this morning, then I’ll be bringing you many other great HR and Talent Pros/Celebs throughout the day.

If you want to ask a question on the Live Stream – hit me on the Twitters at #CBEmpower15 or @TimSackett and I’ll try to make you famous!

Click below to get to Live Stream feed:

Empower 15 Live Stream

Remember! This is LIVE, who knows what might happen…

 

Not Enough Cooks In The Kitchen!

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Last weekend I spent some time with a restaurant owner friend of mine.  He runs a great place, everyone loves it, but he’s having a problem.  They are having a hard time hiring cooks.  We can commiserate on this because of my background running HR at Applebee’s, he knows I understand his pain.

In the restaurant business you don’t just shut your doors when a cook doesn’t show up to work. You put on an apron and start cooking. Customers are coming, and they don’t care that some kid would rather get high, then cook their steak.  Welcome to the show!  Oh, you thought some upstanding educated professional was back in the kitchen cooking your $50 steak!? That’s cute.

I told my friend good luck, and we went on our way.

Then I read this from the Washington Post:

The shortage of able kitchen hands is affecting chefs in Chicago, where restaurateurs said they are receiving far fewer applications than in past years. “It’s gotten to the point where if good cooks come along, we’ll hire them even if we don’t have a position. Because we will have a position,” Paul Kahan, a local chef, told the Chicago Tribune last week.

It’s also an issue in New York, where skilled cooks are an increasingly rare commodity. “If I had a position open in the kitchen, I might have 12 résumés, call in three   or four to [try out] in the kitchen, and make a decision,” Alfred Portale, the chef and owner of Michelin-starred Manhattan restaurant Gotham Bar and Grill, told Fortune recently. “Now it’s the other way around; there’s one cook and 12 restaurants.”

And it extends to restaurants out West. Seattle is coping with the same dilemma. San Francisco, too.

Looks like it’s not a local hiring dilemma, but a national trend!

It’s not just cooks. All over the U.S. HR and TA pros are struggling to find people for low and semi-skilled jobs that want to work.  You know, the kind of people who will show up each day when their shift starts, for more than one day in a row! That is the new sought after skill in America! Just showing up for work.

So, why do we have a shortage of cooks?

  1. Many, many, many cook positions are filled by Mexican workers. Over the past five years the U.S. has seen a flat or negative growth of Mexican workers entering the U.S.
  2. We have entire generations that don’t cook and eat at home.  If you never learned how to make your own grilled cheese, there is a good bet you won’t apply for a cook position.
  3. The pay is lower than it probably should be (see #1 above). Restaurants have gotten away with paying low wages to cooks because many used illegal workers with shared or fake papers.  No one wants to pay $20 for a burger and fries.

Something interesting is going to happen, slowly. Prices will rise, because wages of cooks will rise to attract people to these jobs.  Menu prices will rise to meet the wage demand. Eventually that will drive prices to a point where many people will decide to cook and eat at home.  Restaurants will go out of business.

It’s the $15/hr fast food debate.  Do you want to pay $9.99 for a Happy Meal for your kid? No. Fewer happy meals sold equals fewer fast food jobs.

It’s all simple economics, not politics.  We make choices based on the perceived value we get.  If the perceived value is too low, we will make other choices.  Give it time, you’ll see.

CareerBuilder Empower 15 Live Stream Wednesday Sept. 10th!

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Next week Wednesday, September 10th, CareerBuilder has asked me to Host their Live Stream of Empower 15!

That’s right, someone made the brilliant decision to put me on LIVE. Lights, camera, action!  To bring to you all the cool stuff happening at Empower!

The Live Stream will start at 8am CST and go all day until 5pm CST (that’s 9am for you East Coasters – and way too early for those on the left coast!).  My friend Laurie Ruettimann will be joining me to kick it off in the morning, then I’ll be bringing you many other great HR and Talent Pros/Celebs throughout the day. Click on the link above for Wednesday’s lineup of great presenters!

Click below to get to Live Stream feed:

Empower 15 Live Stream

What is Empower?

DISCOVER. ELEVATE. INSPIRE.

The act of connecting employers and job seekers to make meaningful matches has changed dramatically over the past 20 years. And new economic, digital, and social trends have introduced an entirely new set of challenges. We’re giving you a front row seat to share the journey as we look back and, more importantly, ahead to the next 20. Join CareerBuilder and 1000+ other leaders for the talent acquisition event of the year where we’ll identify opportunities to continue to move the industry forward and work together to make recruitment easier and more effective.

Empower is Talent Acquisition’s version of all those cool HR conferences your HR peers get to go to, but they aren’t really designed for true Talent Acquisition leaders!

What if a drug could save your career? Would you take it?

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It seems like daily we are bombarded by stories coming out in the media of professional athletes who are caught taking performance enhancing drugs.  They risk their entire career by taking these drugs and getting caught. This week and next NFL teams will cut down their rosters, and many players will lose the one job they’ve worked their entire life for.

I’ve often wondered if I was in that position, being a professional athlete making millions, would I take PEDs to sustain or grow my career?  I can’t initially say I wouldn’t.  I’m always thankful for not having been put in that situation. I’m extremely competitive; I’m not sure I would have the will power not to take PEDs if I thought I was failing.

Slate had a great piece a while back about a former professional football player, Nate Jackson of the Denver Broncos.  Nate was a tight end and was cut from the roster after 6 years and turned to PEDs to get back:

“I sit down in my locker for the last time. It was always a bit out of sorts, full of clothes and shoes and tape and gloves, notebooks and letters and gifts. Do I even want these cleats? These gloves? These memories? Yes. I fill up my box. Six years as a Denver Bronco. Six more than most people can say. Still feels like a failure, though. So this is how the end feels? Standing in an empty locker room with a box in my hand? Yep. Now leave.”

That’s it, right?  It’s the fear of losing all that you have.  It doesn’t matter if you’re rich or poor, fear of losing what you have is a powerful adversary.

I’ve seen a grown man, with a wife and children, and a strong member of his church, sit in down in front of me and lie to my face, because of this fear.  You don’t have to be a professional athlete.

I completely understand this fear, and why athletes do PEDs.  So, I’ll ask you the question, if tomorrow you had a choice, lose your job or take a drug that will save your job, would you do it?

Hit me in the comments.  I have a feeling many people will say they wouldn’t.  I’ll let you know right now, based on my experiences, I’ll be skeptical.

Saying you wouldn’t tells me potentially two things about you:

  1. You don’t have fear of losing your job because you have another source income (I run into a lot of women who ‘become’ consultants and talk about how you have to ‘do what you love’, all the while having a husband who is paying the bills);
  2. You lack self-insight and/or haven’t ever experienced this fear of loss.

I guess, in a round about way, I answered my own question about what I might do facing the end.  Fear sucks – remember that HR Pros.

Positivity: The New Red Flag in Hiring

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I’m trained as an HR pro to pick up on ‘red flags’ in interviewing, in employee behavior, potential turnover risks, etc. Sometimes those red flags are really obvious.  I tease my staff all the time, but missing time on Mondays and Fridays, unexcused time, is a red flag.  It says something about how you feel about work, that you want to extend your weekend. It’s subtle, but in my experience it doesn’t play out well.

My new red flag is Positivity.

First, I’ll admit to you that I’m a mostly positive person.  My normal gauge is set to “things will probably work out in the end”.  I try to be realistic, without thinking the sky is going to fall when something doesn’t go my way.  Life has been pretty good to me. My glass is over half full, and when it’s not, I believe I can find a way to fill it up.

What I don’t buy is the people who are so positive they seem to be telling themselves they’re positive.  I tend to believe if you’re positive, you don’t need to say you outlook is positive, people will hear it and see it in your daily interactions.  Those are the people you get drawn to. They are truly positive people who enjoy the life they’ve created for themselves.

There is another kind of positive person.  This is the person who needs to keep reminding themselves and anyone around them they’re positive. This positive scares me. This positive is a red flag for me.  This type of positive makes me believe you are actually fairly negative, but trying to turn yourself into positive.

Now, I don’t necessarily think that’s bad, someone wanting to change from negative to positive.  I applaud the effort. I also know that most people are hardwired to lean one way.  It’s your personality, and that’s really hard to change long term.

My friend, Kris Dunn, loves to ask applicants about what work experience in their life they enjoyed the most, and which one did they dislike the most. Each tell you something about the person.  A truly positive person will have a hard time finding a place they truly disliked, but they’ll speak a ton about what they really liked. A truly negative person will do the opposite. They’ll go on and on about what they dislike, but move on quickly with their answer about what they like.

Basically, you can fake positivity, and it’s common amongst candidates.  The problem is, you can’t fake it for long, and even if they can fake it, fake positivity can get down right annoying!

I think it’s important to remember that opposite of Positive Thinking isn’t Negative Thinking. It’s Possible Thinking. I want to hire people who are realistic about what is possible. Blind positivity doesn’t last and usually leads to a big fall.  I don’t need the drama in my work environment. Who would have ever thought that positivity would be a hiring red flag!

Blame the Search Firm for Your Crappy Hires

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It’s become common practice in high level NCAA Division Athletics to use retained search firms to hire Athletic Directors and Coaches.  Recently, the University of Minnesota Athletic Director resigned, before UM could terminate him for inappropriate activity, after being on the job for two years.  How did the University of Minnesota respond to this termination?  Well, they blamed the original search firm of course!

Both the University of Minnesota Twin Cities and UMD (each part of the state’s public University of Minnesota system) hired Atlanta-based Parker Executive Search to find athletic directors.

It’s easy to see why they chose Parker, as the firm has been profiled by ESPN as one of the most influential search firms in college athletics and has had Indiana, Kentucky, Notre Dame, Oregon and Northwestern as clients.

Parker’s searches in Minnesota resulted in the 2012 hiring of Teague, who resigned last week while facing reports of sexually harassing employees. It also brought Athletics Director Josh Berlo to UMD, where he is facing criticism for firing five-time national champion women’s hockey coach Shannon Miller.

One Gophers booster told the Pioneer Press he won’t give any more money to the university if it uses any search firm again.

How much blame should the search firm get for Teague’s hiring? That’s a question likely to come up when the University of Minnesota Twin Cities conducts an outside investigation into the case.

I get it.  If I paid $125K for a company to do a retained search, I would hope they would let me in on every single thing in the candidates background, and even stuff that wasn’t in his background but they found anyway! It seems like the search firm, in this case, missed that Teague, Minnesota’s ex-Athletic Director, has previous issues related to harassment.

I doubt highly they hid this information. One placement fee, no matter how big, is worth burning a client.  I’ve never met anyone in the search business who was willing to burn a client over one placement fee.  I’m not saying it doesn’t happen. I’m sure there are firms that have done it after they’ve made the decision they no longer care if they have a long term relationship with a client.

What I rarely see happen is that the organization takes responsibility for making the hiring decision. In this case, the University of Minnesota wanted to hire Teague, who had help VCU rise to a national basketball power.  They were hoping Teague could bring some of that magic to the twin cities.  My guess is, even if they new of the harassment issue, they still would have moved forward with the hire.

The reality is search firms don’t hire anyone.  You hire.  You make the final decision.  The best search firms will advise you on the candidate and the market, but none hold a gun to your head.  When that decision goes south, it has very little to do with the search firm, yet, and I see it constantly, organizations love to blame search firms for their bad hires!

What’s the morale to this story?  Never pay $125K for a search.  You will never feel like you got value for that cost!