Privacy is the New Candidate Red Flag

Have you interviewed anyone recently, and haven’t been able to find anything about them online?

No LinkedIn profile. No Facebook. No Twitter. No Instagram. Google even seem to turn up nothing. It was like the person didn’t exist, yet there she was right in front of you, with a resume, work history, and educational transcripts. A living, breathing, walking ghost.

A social ghost, to be sure.

I had this happen a couple of weeks ago. It was disconcerting to say the least.  Of course, I knew this when I asked the person to come in to interview. It was one of the main reasons I asked her to come in.  It was like I found this mythical creature, this interview unicorn. There was no way I was passing this up.

Besides the resume with verified job history, valid driver’s license, address, educational records and a credit history, it was as if this person never existed.

I think the kids call this a “Catfish”, or at least thats what I expected to have come interview with me. This ‘Susan’ would come in and really be a ‘Samuel’! I’ve been in the game a long time, ‘Susan’ wasn’t going to pull one over on me.

I once had a friend who told me he gave up TV.  I didn’t really believe him, either.  Let’s be real, no one gives up TV.  And, as usual, I was right.  He gave away his TV, but he didn’t give away his laptop, his tablet and his smartphone. He was still watching, trying to act like he saved the fucking world by giving away his TV device. Like we don’t know you have twenty other devices in your house to watch shows on.

But, I digress, back to my social ghost, Susan. (of course, Susan isn’t her real name I changed that, I’m a pro, her real name is Jennifer)

I asked Susan the question we would all want to ask in this circumstance: “Susan can you tell me why you hate America?”

She seemed perplexed by this, almost like she didn’t comprehend what I was asking her, but I knew better.  She knew exactly where I was going with my line of questioning.  Why would a person choose to lead a life of anonymity, when a fully functioning narcissistic life is easily within her reach?

I showed her how if you Googled “Tim Sackett” I, soley, was the first 127 pages of the search results, working towards 130. I explained how I ‘socially’ erased another “Tim Sackett”, the Truck Driver Chaplin, almost from existence. Almost like he never stopped at a truck stop along I80 attempting to save lives in the name of Jesus.  It was a life’s work. My life’s work. I could tell she was impressed.

At the point where I had just about cracked her, she softly spoke one word, “privacy”, spilled from her lips like a small newborn logging onto Instagram video for the first time.

Privacy.  I knew there was something about her I didn’t like.

The interview ended.  So, did her chances of ever getting hired by me.

6 Ways to Make Your Recruiting/Talent Metrics More Strategic

Let’s face it—the recruiting metrics you use at your company are either non-existent or stale.  Sure, you tried to roll out the basics—time to hire, cost per hire—but all that did was put the focus on your HR/Recruiting function, not the people who actually make the final hiring decision.  Flash forward 12 months since the launch of those basic recruiting metrics, and you’re bored… heck, everyone’s bored.

Never fear! The FOT webinar makes it’s 2015 debut with Six Ways to Make Your Recruiting/Talent Metrics More Strategic – And Make Managers Own Their New Hires.

Join us for this webinar (sponsored by Chequed.com) on Thursday, February 26th at 2pm EST (11am Pacific) and we’ll hit you the following goodies:

A review of the traditional talent selection/recruiting metrics.  We’ll give you a rundown of those metrics like Time To Fill and Cost Per Hire, what the standard benchmarks are for each and then explain why only using these traditional metrics is a lost cause/suckers play.

An explanation of the Holy Grail of reporting Recruiting Effectiveness and why it changes the conversation from “Did we fill the position?” to “Did we make the right hire and what happened once we filled the position?. We call this metric Hiring Manager Batting Average (HMBA for those of you that need an acronym), and it’s the cleanest, most all-encompassing metric you can have to make your internal recruiting conversation strategic—not transactional—and actually make it tie in to your overall talent strategy, not just Talent Acquisition.

How to change the dialog of organizational turnover from being an HR problem to being everyone’s problem. Admit it, you report on turnover all the time. We’ll show you how to link turnover to your selection process in a way that spreads the wealth related to turnover responsibility—and actually sets you up to be more consultative and less reactive related to employee churn.

We’ll give you 5 additional metrics to show how your recruiting/staffing process actually reduces risk of bad hires and prepares for future searches.  You need to get out of the trap of only reporting cost and time.  We’ve got the metrics to show you how to do that.

Things that are hard:  Riding a bike on a freeway. Getting your kids to eat peas. Getting managers to own the bad hires they make and be interested in getting better at selection.  Join us for Six Ways to Make Your Recruiting/Talent Metrics More Strategic – And Make Managers Own Their New Hires on Thursday, February 26th at 2pm EST, and we’ll show you how to create recruiting/talent metrics that get the attention of your organization.  You’re on your own with the other two.

T3 – NAS Recruitment Innovation #HRTech

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

I’ve known NAS Recruitment Innovation is a company I’ve known and worked with for over ten years.  It’s definitely a company I wanted to highlight on T3.  I’ve written this before but in my mind there are two kinds of technology companies: 1. Born out of a technology solution; 2. Born out of a problem and adapted to the technology of the day.  NAS, in my estimation, is in the later types of companies.

NAS was started as advertising, marketing, creative type company 60 years ago, specifically to help ‘personnel’ executives with something that hadn’t even been termed yet, but we know it today as “employment branding.”  Today, they rival the best recruitment marketing firms out there from both a creative perspective and a technology perspective.

NAS’s main technology solution is called ACTIVATE and it’s a candidate attraction platform. With a powerful SEO engine at its core, ACTIVATE pushes branded job positions from your ATS to your career site. But ACTIVATE is more than SEO. ACTIVATE integrates decades of strategic recruitment expertise and industry-leading analysis to optimize your candidate sourcing platform and improve the overall effectiveness of your recruitment marketing program. In simple terms, ACTIVATE increases your candidate pull. NAS turns your career site into a candidate attraction site.

5 Things I really like about NAS – ACTIVATE

1. NAS’s people get corporate recruitment at a much higher level than most technology recruiting companies.  It’s not just about the technology, you have to understand recruitment and candidates.  You need people on your side in Talent Acquisition and HR that are creative and NAS does this as good as anyone!

2. The ACTIVATE platform increases your candidate experience through better design and without you having to do any heavy lifting.  NAS gets how and why candidate search for jobs and uses this knowledge to deliver a great search and apply experience for candidates.

3. You don’t care about mobile, but your candidates do and the ACTIVATE platform will optimize this for you.  A great example is recruiting Nurses. Nurses aren’t at a desktop all day, they’re constantly on the move. But they engage their mobile devices all day long. If you aren’t mobile optimized and delivering a great mobile experience, you’re missing out in a big way!

4. ACTIVATE delivers you real-time metrics from your career site.  Big or small, this is a must have in today’s highly competitive talent market.  If you don’t know what’s working, or what’s not working, you’re just flying blind. No talent acquisition leader wants to be in this position.

5. CRM functionality with custom branded email campaigns.  Recruiting and CRM isn’t new, but it’s still something way too many shops are utilizing. If you do utilize a CRM you want to make sure it’s connected with the rest of your data, and the ACTIVATE platform does this with your ATS.

I’ve used NAS so in my mind they cater a little better to the talent acquisition pro who might not as technologically savvy as they would want to be.  They definitely don’t try and shove tech down your throat, but will ease you into it and show you how you can make great strides with it in your department.

NAS recruiting innovation has the technology and know how to help your talent acquisition team take your entire organization to the next level. Check them out, I’ve personally used them in the past and they made my life easy. I don’t know if I can give a company higher praise than that!

T3 – TalkPush #HRTech

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

It seems like lately I’ve had the chance to review some really big, really dynamic HR Tech enterprise level tools.  I’m excited today to get back to a tool that everyone can use, especially those small and medium size HR and Talent shops.  On T3 this week I’m reviewing the automated phone screening tool Talkpush.

Talkpush is just what it says it is.  The solution automates your normal phone screens.  We don’t talk about phone screens as much any more, because in HR Tech everything has gone digital with the explosion of video and video screening tools (which I love). The reality is, though, many employers just don’t need, or want, a video screening solution.  Talkpush fills the need for a phone screening tool quite well.

95% of candidates never get ‘heard’ by a potential employer.  A recruiter spends only 7% of their time, on an average week, with candidates they’ll actually hire. When candidates are interviewed about their experience with an employer it comes up constantly that they don’t feel like they ever got a fair chance to be heard. A tool like Talkpush allows the candidate to have a voice, and recruiters to more efficiently spend their time.

The system is super easy to use and you can have the system up and running for your candidates in the matter of minutes.  No need to get IT involved, just signup and start using it.  All the screens are saved into separate audio files that you can attach to a candidate in almost any applicant tracking system. These same files can easily be shared with a hiring manager, who can hear first hand how candidates respond to your own questions.

5 Things I really liked about Talkpush:

1. It’s super easy to use.  We get caught up so often on wanting purchase and use overly sophisticated systems, and then don’t use them for that same reason. Talkpush can be implemented and used even by people who could never figure out how to set their VCR clocks, or still have a VCR!

2. Inexpensive. Free trial to start with no obligation, $1 per interview and around $300 per month for unlimited interviews.  You can’t beat this cost as a screening tool.  It costs more than $1 to have a recruiter dial the phone and leave a message!

3. Great for volume hiring.  Send out mass invitations to screen hundreds of people all at the same time. I’ve had to open new locations for employers and it can be a major headache when everyone is applying all at once.

4. Audio files are searchable.  Technology is an amazing thing.  Someone says they have experience in robotic programming as part of their answer to a screening question. Months later you need someone with robotic programming skills. Talkpush has the capability of you searching all of your screens for key words, and potentially finding talent you had no idea existed.

5. Questions are in your voice, your language.  You record the screening questions that will be asked, and they can be different for every single job you have, if you want.

Talkpush has a really smart dashboard as well, that tracks all of your responses, allows you to push those responses to managers along with LinkedIn Profiles, photo of the candidate (if you wish), resume, etc.  I think some people will look at this review and think this is a ‘low-tech’ as compared to the digital platforms that are on the market.  I look at it as a different hi-tech solution for organizations that don’t need or want a video solution, but still have a great need to screen candidates.

The fact is, many people are still uncomfortable with video.  Probably not your younger candidates, but once you get above mid 30’s you’re dealing with people who didn’t grow up on video, and might just might be much more comfortable doing a screen via the phone.  Check them out, I really believe Talkpush fills a market need for so many companies!

2015 Candidate Bill of Rights

In November 2010 Monster.com asked me to write a post on a hot topic at that time a “Candidate Bill of Rights“.  Needless to say, I’m not a huge fan of a Candidate Bill of Rights – I’m a Capitalist and believe in a free-market system of HR and Recruiting.  In 2010 (remember those days?) we had candidates coming out of our ears. In 2015, most of us are begging for talent. Welcome to the show kids!

Here were my main point back then – and what they still are today:

Candidates –

You Don’t Have To Apply:

  • If we have a crappy working environment – you don’t have to apply
  • If we don’t pay appropriately for the market – you don’t have to apply
  • If we don’t give my employees opportunities for growth – you don’t have to apply
  • If we don’t treat you like a human – you don’t have to apply
  • If we don’t give you a full job description – you don’t have to apply
  • If we don’t tell you every step of the process – you don’t have to apply

You Don’t Have To Work Here:

  • If we make you wait endlessly without any feedback – you don’t have to work here
  • If we make you an offer that you don’t like – you don’t have to work here
  • If we don’t offer the right work-life balance – you don’t have to work here
  • If we give you a bad Candidate Experience – you don’t have to work here

Candidates – if any of the above is true – you have some decisions to make:

1. Can I live with what I know about the company and the experience they put me through to get this offer?

2. IF SO, do I want to come and work for the company?

3. IF YES – welcome aboard, you’re coming on ‘Eyes Wide Open’

4. IF NO – thanks – good luck – see you next time

You see we all have choices – if you don’t like the way I’m treating you as a candidate, don’t come and work at my company.  I would hope that most HR Pros are smart enough to get this fact – treat candidates like garbage and they’ll stop applying for your jobs, thus making your job all the more difficult.  That might be a bit pie-in-the-sky thinking because I also know way to many HR/Talent Pros that don’t get this!   They have a little bit of power and have decided to torture candidates with painfully long and arduous application and selection processes – that aren’t helpful to their own companies, statistically, and definitely aren’t helpful to the candidates.  During a recession they don’t see much impact from these horrible processes, but eventually the tide turns and face the results of their actions.  Karma is a bitch!

So, do we need a candidate bill of rights – No!  Do you need to spend a ton of time, effort and resources on candidate experience – No, as well!  Don’t go right ditch-left ditch and start over correcting.  Treat candidates like you would want to be treated.  Have a few standards and etiquette, and some manners.  It’s not hard, it’s not expensive and you definitely don’t need to pay a consultant to show you how to do it!

Karma is biting a bunch of hack talent acquisition pros in the butt in 2015.

A Bachelor’s Degree in Recruiting

When will a college or university have a degree program in recruiting?  We have hundreds of universities and colleges that now offer human resources programs.  Two of my good friends, Matt Stollak, and Marcus Stewart are both professors of HR programs.  I have yet to see one program in Recruiting and Talent Acquisition.

For the most part the degree programs that fill recruiting positions are:

Communications

Business Administration/Marketing

Liberal Arts degrees – history, art, other things you won’t ever get a job in.

Sports Management

Human Resources

The recruiting industry takes all degree programs where people can’t get a job making enough to live on!  An entry level recruiter can usually make around $40,000 to $50,000 in their first year. The best recruiters make six figures.  Not a bad professional, white collar level compensation for a four-year degree program.  Many professions would love to be in that compensation level.

I think we could easily come up with two years’ worth of undergrad classes. Let’s face it, you only need about 60 credits or 20 classes, to have a complete major in most programs. The rest of the classes are the ‘basics’ we all take when attending university in the first two years.

Here are some of my ideas for classes in my Bachelors of Recruiting program:

Recruiting 101 – History of Recruiting

Recruiting 102 – Recruiting Processes and Procedures

Recruiting 103 – Recruiting Communication and Marketing

Recruiting 104 –  Sourcing

Recruiting 105 – Negotiation, Offers, and Recruiting Finance

Recruiting 106 – 100 ways to connect with people – #1 is the Phone!

Recruiting 107 – Writing Job Descriptions like a Marketer

Recruiting 201 – Employment Branding

Recruiting 202 – Candidate Experience

Recruiting 203 – Recruiting Technology

Recruiting 204 – Advanced Sourcing

Recruiting 205 – Specialty Recruitment

Recruiting 206 – Recruiting Analytics

Recruiting 207 – The Law & Candidates

Recruiting 301 – Senior Project – solving real-life recruiting problems in real-world companies

Not quite a full class load, but I think we could easily build that out with great content.  So, here’s the big question.  If a university offered a degree in Recruiting, would you look to hire those people into your shop?

I would!  I think many of us would.  Any classes you would add to the above list!

4 Things Successful Recruiters Do Every Day

I’ve hired over one hundred recruiters in my career.  Not a ton, but a pretty good sample size.  I’ve had some of those hires go on to become great Talent Acquisition pros, as well as some who have completely bombed in the profession.  It’s not an easy profession to be successful at, but I’ve seen some basic things that the most successful recruiters, I know, do every single thing day:

  1. Daily motivation. Great recruiters are self-motivated by nature, but the best ones still find ways to give themselves that extra little kick every day. It might be one client or job order they decide they will close on that day. It might be an activity number they challenge themselves with for the day.  It might just be re-centering on a larger overall goal they are chasing and what they’re doing in that day will mean to reach that goal.
  1. Critical of their own work. The best recruiters I’ve worked with own their orders, candidates, interviews, etc. There is no blame.  An interview is a no-show, they own it.  They can look inward and go, next time I won’t have this happen because I’m going to do that one more thing to ensure it’s successful.
  1. They step up. Hey, guys we have a really critical position that just came open from a hiring manager, who wants it? The best recruiters always step up and want to work those high profile openings.  They want the challenge, and they are comfortable with the pressure.  They also step up with their ideas on how the organization can get better, and share freely.
  1. Daily focus. Successful recruiters can focus in and finish, every day. It’s so easy in recruiting to get pulled in a hundred different directions.  The most successful people stay focused on the job at hand, and don’t allow the ‘noise’ to take them off their plan.  They find ways to lock themselves in and keep going until they reach their outcome.

HR and Recruiting both have the same main daily issue we face, we turn ourselves into firefighters.  We run from made up emergency to made up emergency.  It feeds our need to feel like we accomplished something today and became a savior.

The most successful recruiters are no different.  They get the opportunity to be fire fighters, just like we all do, but they make a conscience decision not to allow themselves to slide down the pole. How can you make yourself more successful today?

The Irresistible Power of Being Wanted

It’s not 100%, but it might be close.  Some will deny this, but it’s pretty much universally accepted. We all want to be wanted by someone.

It makes us feel good to be wanted.  Not the crazy stalker kind of wanted. The kind of wanted where you know the other party wants you for all the positive reasons that are you.  That feeling is so powerful it could light up New York!

In a nutshell, that is talent acquisition.

You want someone. They may want you, they may not.  Either way, you are holding in your possession one of the most powerful feelings of all time!

People want to be wanted.

When you call someone and tell them, “I want you”, I can guarantee they will listen to what you have to say next.  100% of the time.

“Hi, my name is Tim. I want you.”

I now have your attention.  I might not have it for long, but I do have it in that moment.  That’s the key for successful recruiting. What you say next determines your success.

I have had four jobs in my entire career, over 21 years.  I’ve probably had upwards of 500 calls from recruiters wanting to talk to me about a job they have open. Each time I listened to what they had to say, initially, because it makes me feel good that someone wants me. That is a normal response. That is a majority response.

In recruiting you should never underestimate the power you hold in your hands.  Never believe the hype that people don’t want to be called or contacted about jobs. “Oh, those IT guys get ten calls a day, they don’t want to be contacted!” Yes, they do. That’s ten times a day they get a stroke to their ego. Ten times a day they feel wanted. Ten times a day where you might be offering them their dream job.

“Hi, my name is Tim. I want you.”

4 Reasons Corporate Recruiting Should Use Staffing Agencies

I love those Dos Equis commercials “The Most Interesting Man in the World” where the most interesting man says, “I don’t always drink beer, but when I do I prefer Dos Equis.”  It’s great marketing that doesn’t seem to get old.  It got me to thinking as well.  I started my HR career in recruiting working for the company I’m now running, so in a sense I’ve come full circle.  I started recruiting right out of college for a contingent staffing company, doing technical contract hiring, a tough recruiting gig, but it pays very well if you’re good.

When I left my first job, and the third party recruiting industry, to take my first corporate HR job. I left with a chip on my shoulder that armed me with such great recruiting skills I would NEVER, I mean NEVER, use a recruiting firm to do any of my recruiting. WHY WOULD I?  I mean I had the skills, I had the know-how and I could save my company a ton of money by just doing it on our own.

So, I spent 10 years in corporate HR before returning to third party recruiting in 2009, and you know what? I was young and naïve in my thinking about never using recruiting agencies.  It’s not just about having the skills and know-how; it’s much bigger than that.  I worked for three different large companies, in three different industries in director of recruitment type roles, and in each case, I found situations where I was reaching out to some great third party recruiters for some assistance.

So, why did I change my philosophy on using recruiting agencies?  A few of the reasons I ran into in corporate HR:

1. Having Skill and Know-How only works if you also have the time.  Sometimes in corporate gigs, you just don’t have the capacity to get as deep into the search as you would like – with all the hats you have to wear as a corporate HR pro.

2. Corporate HR positions don’t give you the luxury of building a talent pipeline in specific skill sets, the same way that search pros can build over time.  As a corporate HR pro, I was responsible for all skill sets in my organization.  Niche search pros can outperform most corporate HR pros on most searches, most of the time. It’s a function of time and network.

3. Many corporate executive teams don’t believe their own HR staffs have the ability to outperform professional recruiters, primarily because we (corporate HR pros) have never given them a reason to think differently about this. Thus, we are “forced” to use search pros for searches where executives like to get involved.

4. Most corporations are not willing to invest in a model – people, technology and process – that puts themselves on a higher playing field than professional recruiting organizations.  I would estimate only 1% of corporations have made this investment currently – and more are not rushing out to follow suit.  Again, this comes from corporate HR not having the ability to show the CFO the ROI on making this change – to have the best talent in the industry you compete in. So, the best talent gets sourced by recruiting pros and corporations pay for it.

I didn’t always use recruiting agencies, but when I did I made sure I got talent I couldn’t get on my own, in the time and space I was allotted in my given circumstances.  When I talk to corporate HR pros now, and I hear in their voice that “failure” of having to use a recruiting agency. I get it. I get the fact of what they are facing in their own corporate environments.  It’s not failure, it’s life in corporate America and it’s hard to change.

Stay thirsty my friends…

How to Hire a Hustler

Hustle: (via Marriam-Webster) “to sell or promote energetically and aggressively”.

Hustle: (via Urban Dictionary) “Anything you need to do to make money”.

Hustle: (via Sackett) “Getting sh*t done with a smile”.

I’ve been thinking a lot lately on what really makes someone successful.  I know folks who are completely brilliant, in a way most of us can’t even comprehend, both intellectually and creatively. I know why they’re successful. I also know of people who don’t seem to be the smartest, or the most creative, but they are also super successful. Those are the ones that make me wonder, what makes them successful?

They know how to hustle.

I say that will a love for what they do. Most people can’t hustle. It’s not in their makeup, their DNA.  It’s not a skill you can learn, you are either born a hustler, or you’re not.  Hustling gets a negative connotation. When in reality, it’s not always negative.  I find those people who I’ve worked for that have a hustler’s mentality can be highly professional and highly successful.

The thing is, there is really no replacement for hustle.

Not every organization needs people with that skill, and I don’t think I would want an entire organization of hustlers!  You need some, though, and you need them in the right positions. Hustlers know how to get things done in an organization.  They know how to make people feel like both sides won.  Some of the best hustlers I know in HR are on the labor relations side of the business.  Contract negotiations are usually one big hustle!

I wish someone would come up with an assessment that measured someones hustle level!  Hey, HR Tech, get on that! I’m buying.

Here’s the traits I think you need to find when assessing someone’s hustle level:

1. Are they willing to what it takes to be successful in whatever role it is you’ll be putting them in?

2. Do they have an entrepreneurial spirit?

3. Are they self-driven and ambitious?

4. Do they like competition?

5. Do they enjoy interacting with others?

6. Do they have a high tolerance to handle rejection?

7. Are they coachable and willing to adapt?

I don’t care what kind of department you are running in an organization, you can benefit from having a hustler on your team.  I think you could take most street hustlers off the street, clean them up in a corporate professional way, teach them corporate language, and they would thrive in corporate America!  No formal education. No skills. Just hustle. Let’s face it, most of what we do in corporate America is hustle!