Category Archives: Recruitment Marketing

The Weekly Dose of HR Tech: @Candidate_ID – The Talent Pipelining Platform

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This week on the Weekly Dose I review the talent pipelining platform Candidate.ID. Candidate.ID’s Talent Pipeline Platform provides one central, unified SaaS solution that manages and optimizes every tactic used to find, attract, engage and nurture candidates.

So, what does it really do?

Candidate.ID calls itself a talent pipeline platform which makes it this awesome cross between CRM, ATS, email marketing, and screening tech. Candidate.ID’s unique scoring algorithm identifies with laser focus, exactly which candidates within your talent pipeline are ready for a hiring conversation.

How does this work?

Think of it like this, you have candidates at all levels within your pipeline, some are just at the awareness level, some are learning more about you, others are considering applying, and others have already applied. Candidate.ID’s system figures out at which level a candidate is at and then automatically nurtures them based on the level they are.

Personalization is critical to candidate experience and candidate close. The only way you can do this is by measuring the level of interaction, and Candidate.ID’s algorithm has proven effective in getting each level to the finish line.

What I like about Candidate.ID:

– The platform measures ROI of pipeline effectiveness and shows you which candidates to prioritize for your team, so they know who to go after in the moment based on which candidates are ready to make the final step.

– Candidate.ID uses multiple levels of tracking that include cookie tracking, IP recognition, and fingerprint tracking across devices. This allows you to track candidates through content, social media click tracking, text message click tracking, career and corporate websites, etc.

– A dashboard of real-time candidate traffic that shows you the entire journey of a candidate’s interaction with you. You see everything a candidate does in engaging with your employment brand.

– Not only do you see this with new candidates coming in, but one of Candidate.ID’s most powerful functions is being able to nurture your entire ATS database, and show your team which candidates are ready and when the right fit is close.

Candidate.ID is an enterprise-level tool. It works best when you’re hiring roughly 15+ of the same kind of position per year at a minimum. A great example is a client that had 3,000 design engineers in their database. They put them into Candidate.ID and started nurturing them and within 8 weeks they were able to make 18 hires and 25 others in final conversations, 500 that were being warmed up for the future.

Candidate.ID is a sophisticated recruiting tool that can be used by corporate TA, staffing and RPO alike, given you have the volume to make it worth the investment. It’s powerful, and it will put your team at a competitive advantage for talent. Definitely a tool you should demo if you’re in the enterprise space and hiring mid to senior level talent (probably $40k – $150k+). This would not be something for high volume hourly hiring.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Career Confessions from Gen-Z: What Social Media Should You Use to Recruit Gen-Z?

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Like my Gen-Z counterparts, social media has been a part of my life from a very young age. Unlike many of my fellow Gen-Zer’s, I may have less Twitter followers than one of my parents, but I like to think my knowledge of social media is up with the rest of them.

Social media branding can be a make or break asset for companies. Too much advertising can make you seem old-school or unapproachable, but too little activity will make you seem irrelevant. It is absolutely vital to create a brand through social media in order to appeal to Gen-Z. Here’s the lowdown on each major social media platform and how to use them for the greatest success:

  1. Twitter: Twitter allows for the greatest interaction between you and your potential employees. I recommend to maintain a large and active Twitter presence and do your best to interact with people or current events/trends, rather than posting only ads about your company. (Look at Wendy’s Twitter interactions for an example).
  2. Facebook: While Facebook’s influence is still the largest of all other platforms, Gen-Z is not the most active on this site. We may all have profiles, but we are not as active on this as other sites, like Twitter and Instagram. I would keep a steadily active presence, but focus your Gen-Z branding efforts on the other platforms.
  3. Instagram: This one is tricky. Although it’s my favorite social media site, the little interactivity amongst users makes it difficult to recruit. I would focus your video content here since Instagram and Instagram stories are widely used for short video clips and it is an easy way to find a Gen-Z following.
  4. Snapchat: All I have to say is STAY AWAY. Please do NOT try and recruit people on Snapchat. Not only is it awkward, it is not the place people go to in order to look for a job. The only feature that is usable for recruiting efforts is the stories feature, and I would recommend using this on Instagram instead.
  5. YouTube: Like I said in my last article, go crazy on YouTube. Get that video content going and go share it on Instagram, Facebook, Twitter etc. Utilize YouTube to the best of your ability and it may result in big success.

While I may not know a lot about HR, I know a lot about social media and Gen-Z. Social media can seem very daunting, but all it takes is a little effort and a little personality. Try to be different. It will be evident if you are making an attempt to brand yourself over social media and Gen-Z will realize that. We’re not all social media crazed monsters like our parents want you to believe. I promise.

Let me know what you think about social media branding in the comments! What’s working for you? What isn’t!? 

Things I Learned at Greenhouse OPEN #ghOPEN

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Hey gang!

I’m on the road this week at the Greenhouse OPEN. What’s Greenhouse? It’s one of the top ATSs on the planet – but you already know that if you read my blog!

The Greenhouse OPEN is basically their user conference, where Greenhouse users and those considering using Greenhouse come together as Talent Acquisition Pros and Leaders to experience great recruiting related content from a corporate TA point of view.

I love attending conferences with great TA content, and Greenhouse has done a really great job growing this conference to 1,000 participants. You know it’s good TA content when it doesn’t matter if you use Greenhouse or not, to get a ton out of the sessions.

Also, being that Greenhouse is designed for corporate TA, and not having third-party recruiters in the room, you really get a ton of great sharing and conversation taking place between attendees.

Here’s some cool stuff I learned:

– Some organizations are using very specific, un-produced video, to source candidates! How? Instead of sending a candidate a blind email or text, the recruiter takes their iPhone and records a quick video to the specific person they want and sends them the link to watch. “Hey Tim, I found you and want to talk to you about…Here’s why you would be great…Etc.” The response rate from the organization using this is super high, as you can imagine.

– Organizations are worried about Recruiter Experience! You know what, you do not want your hiring process to suck for candidates. We all get that 100%! But, what about your recruiters? Does it suck to work as a recruiter in your environment? If it does, that might be worse for your organization in attracting talent, then if your CX sucks. We tend not to even give this concept of Recruiter Experience any thought at all, but we should!

– Across all industries, text response rates from candidates are running 70%-ish, in all kinds of roles from hourly to salaried, tech to healthcare. Texting candidates keep coming up as either something organizations can’t live without, or something they are not using, and don’t want to use. I find this really strange, as it seems like it’s a form of communication that everyone is using. Being able to have etiquette and rules of engagement are important.

– Not all employee referrals are created equal. Great employees are more likely to refer great referrals. Bad employees are more likely to refer bad employees. You don’t want bad referrals, so it’s best to have a program that allows you to segment and know who is providing you with your best referrals. Manually, this is difficult, but with technology like Greenhouse and Teamable, you can start to get a real sense of who should be referring more in your environment.

I’m going to keep advocating that you find ways to spend more time with other TA pros and leaders. We learn from each other when we are in safe, and encouraging environments to share. Does that have to be at a conference in New York? Nope. It’s great if you get the chance, but you can also start or find local outlets for groups of peers to get together.

I love that Greenhouse and others are showing the industry the way, and I thank them for bringing so many great and giving TA pros together. Such a powerful way to learn and develop as a professional!

Career Confessions from GenZ: Are You Recruiting Me on YouTube?

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In the past few years, I have developed a new obsession: gymnastics. I have gone full on gymnastics crazy. I watch all of the meets I can and often will go the Michigan Women’s gymnastics meets alone because I don’t want the distraction of having to entertain a friend! Although I don’t exactly know the root of my obsession, I know what has been aiding it: YouTube.

YouTube has become a driving force in the lives of Gen-Z. A new statistic came out recently that over 70% of Gen-Z watches 2 hours of YouTube videos a day. Also, in a survey of teenagers, 97% said they use YouTube which was almost 30% more than Facebook, Instagram, Snapchat.

In my opinion, YouTube is the most diversified of all media platforms. There is something interesting for literally everyone in the world. For example, there’s a whole community of people that post entire gymnastics meets so I can watch them over and over (or so I can watch them on mute during class….).

In order to recruit Gen-Z candidates, I’d argue that YouTube is the way to go.

Not only are you statistically going to reach more of us, but you are going to hold more of our attention due to the nature of the platform. Most of the ads on YouTube are videos and often you can’t close them until at least 5 seconds have passed. I can describe many more YouTube ads than I can of any other platforms.

Another appealing characteristic of YouTube is the ability to appeal to a certain audience. Since YouTube has a wide array of channels and videos, it is easy to target a certain audience by finding the videos they watch. While I don’t really know what audience will try to reach me through gymnastics videos, you can probably find some computer programmers through gaming channels.

I think that YouTube should be the go-to media platform for recruiting.

There is a difference in uses of YouTube amongst generations. While my parents may only be using YouTube to watch the occasional viral video (my current fav is Fergie’s National Anthem), Gen-Z sees it as a place to interact with people of common interests over video content. And we all know how Gen-Z loves our video content. I encourage everyone to go on YouTube and get lost for awhile, and then you’ll see the appeal it has to us Gen-Zer’s.

This post was written by Cameron Sackett (not Tim) – you can probably tell because it lacks grammatical errors!

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll respond in an upcoming blog post right here on the project. Have some feedback for me? Again, please share in the comments and/or connect with me on LinkedIn.

SpamBrands: Is there really any difference between Employment Brands?

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I have a belief that 9 out of 10 employment brands are exactly the same. Meaning, if you were to really go out and ask candidates to give you specific differences between employment brands, they wouldn’t be able to tell brands apart.

EB #1 only hires the best talent, treats their employees with dignity and respect, values diversity, has a fun work environment, and really listens to their employees.

EB #2 does the same thing as #1 but in green!

EB #3 does the same thing as #1 and #2, but they also only hire top talent.

EB #4 does all of that but they pay for performance.

At this point in employment branding history, we are really just creating SpamBrands! Our brand is just like that brand, but better! How are you better? Because we say we’re better!

I do think we have a few special employment brands in the world. So, the big question becomes what makes those brands truly standout from all the spam we get bombarded by on a daily basis?

I had this idea a while back, about SpamBrands, but I sat on it because I didn’t know how to answer that question. The answers I kept coming up with was just more spam! Not real differentiators that made a difference.

I’m not sure if this is right or not, but in with my limited marketing knowledge, it seemed to make sense. I believe the only true employment branding differentiation that your organization has is:

A truly transformational leadership vision. 

Any organization can pay more. Have better benefits. Have great diversity. Have tremendous leadership soft skills. Any organization can make the product you make cheaper and better. Etc. Etc. Etc.

It’s an extreme rarity to have true leadership vision! Elon Musk vision. Steve Jobs vision. Henry Ford vision. Oprah Winfrey vision. Crystal clear, inspirational, unending. A vision that stands out front and employees will follow it like without question.

So, if this is the case that the only thing that really separates our organizations is a transformational vision and someone who can lead it, and the rest of us are basically the same, what are we really telling candidates? Isn’t it just spam? If it is, isn’t employment branding just a giant waste of time and resources?

I’m going to say NO!

Didn’t see that coming, right!?

Basically, we are living in an Instagram world. Most people see great design and a savvy media strategy as something that is ‘better’ than something that doesn’t have that.

Employment branding works because marketing works.

It doesn’t mean you’re actually a better employer to work for. Let’s not be naive. We can all play the game, and get that’s it’s a game. It doesn’t make you or your organization bad for playing the game. But it is a game if you don’t have that transformational vision.

It’s even cool if you truly believe your company is a great company! Belief is what separates good from average for most employers. I mean belief is what transformational vision is based on.

So, what’s the favorite part of your SpamBrand?

The One Word Recruiters Use to Describe Themselves That’s a Lie!

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Did you catch the article on LinkedIn by Lydia Abbot, The Top 10 Words Recruiters Use to Describe Themselves? If not, go check it out. Lydia is a content marketer for LinkedIn and she puts out some good stuff based on inside data LI data.

In this piece, she basically gave us the Top 10 words recruiters use to describe themselves (based on LI data):

I’ve been a recruiter for a long or worked in talent acquisition for a long time. I think I would say most of these words are pretty good. I want my recruiters to be experienced, skilled, passionate, motivated, etc.

The number 1 word is “Specialized”, it’s also the number 1 word that recruiters describe themselves, that’s almost always a lie!

“Specialized” isn’t really a word recruiters want to use to describe themselves. It’s the word that “You” want them to use to describe themselves!

Here’s what happens. You have a super important opening to fill. The leader of that group wants to ensure ‘you’ don’t screw it up. Since you don’t have anyone on your team that ‘specializes’ in the function of this position, she wants you to use an outside firm. A recruiter who ‘specializes’ in the function of this position.

The reality is, there are a few actual recruiters who “specialize” in certain functions. My friend, Stacy Zapar specializes in filling corporate Recruiter positions at The Talent Agency. That’s all she works on. I know a guy in North Carolina who specializes in filling PCB Engineering openings in the Aerospace industry. Those are the only positions he works on, period. That’s specialization.

If you fill “IT” openings or you fill “Accounting” openings. You aren’t a specialist. You don’t have specialization.

Recruiters will tell you they are specialized because that is what you want to believe, but 99% of recruiters are not specialized. They might enjoy a certain focus, like Nursing, or Engineering, or Designers, etc. But those are still very broad fields!

Corporate Hiring Managers and Corporate Talent Acquisition want to believe the recruiters they are using, or the recruiters they are hiring, are specialized, but they’re not. It’s not that they’re lying, it’s that it doesn’t really matter!

My company mostly works on recruiting positions in Engineering and IT. The reality is we train our recruiters to “Recruit”. Give them an engineering opening and they’ll kill it. Give them a Human Resources position to fill and they’ll kill it. If you can recruit, you can recruit.

Does specialization help? It can, if the recruiter is truly specialized. If you have a pipeline of very specific talent. The reality is less than 1% of recruiters will ever even come close to true specialization, yet it’s the #1 word we use to describe ourselves!

So, what do you really want out of a recruiter if we don’t need specialization? Experience for sure helps. The reality is the best recruiters take an interest in the position, the hiring manager, the department, and the company. They’re passionate about the position and can convey that to candidates. Also, they have the skill to uncover and track down talent others can’t.

In recruiting, specialization is oversold and overrated. Whereas actual sourcing and recruiting skills are underrated because we as recruiters do a terrible job of showing how a skilled recruiter is better than an unskilled recruiter!

 

1% of Job Descriptions have Pictures or Video! Why?

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Smashfly, the enterprise recruitment marketing platform, released their 2018 Recruitment Marketing Benchmark Report this week and it’s loaded with data. As you can see from the image above, some things have gotten better than others!

What’s up with Job Description and why the hell can’t we figure this out!? 

So, apparently, we are really against having pictures and video in job descriptions! 1% of job descriptions having this type of media is actually a really strange stat to have in 2018. You would think by now we would have shoved just about anything into a JD to make it more appealing for job seekers. But, we haven’t!

Why?

A few things are at play here that I think corporate TA folks will want to point out:

– Job descriptions are a legal document, not a toy like job postings are, so we treat them appropriately. Okay, yes, a JD is a legal document. But, that doesn’t mean you need to bore people to death to read it! “Legal” doesn’t mean you can’t add pictures or videos. Just be smart.

– Our ATS only allows text. Okay, you need a new ATS that was built in the last decade!

– JD’s are an HR issue, not a TA issue. We’re lucky if we can get the hiring manager to look at them, let alone update them!

So, there are problems. No real problems. Mostly made up, we don’t like change problems.

There is no reason that your Job Descriptions shouldn’t have pictures and video. Some organizations have gone completely to video-based job descriptions, and guess what!? They didn’t even take those TA pros to jail! No, really! Not even a ticket from the EEOC or OFCCP or anything!

Here’s what we know. Having a job description that actually gets people excited about a job will get people to apply, at a far higher rate than a text-based document with paragraphs and bullet points. Also, you don’t have to have a production studio to do this! You have an iPhone, go down to the department and take some pics and video. Take ten minutes to work with your ATS and IT to figure it out.

We think JD’s don’t matter but they do. They matter because the JD is the one thing every candidate reads about the job and your company. They might not visit your career site, or stop by your lobby, or your social feeds. Everyone reads the JD. Also, the JD is basically the only thing we share socially and within our talent networks (which is an entire another post!):

95% of organizations in the Fortune 500 only send JD’s to their Talent Networks. Oh boy, that sounds like a great network to be apart of! Come on! We’re better than this!

Some other cool facts from Smashfly’s Benchmark Report:

– There’s a correlation between having Recruitment Marketing strategy and Revenue growth. Be careful. That doesn’t mean those with Recruitment Marketing Strategies will grow Revenue, there’s no causation, just correlation. There’s also a correlation between me starting to blog and the stock market going up 1265% since I started writing!

– Those who do really great at Recruitment Marketing will have higher Glassdoor ratings. Make sense, right! Tell people you’re awesome and people will say you’re awesome. I love marketing! It works!

– Only 15 Fortune 500 companies won a Candidate Experience Award in 2017. All 15 had Recruitment Marketing Strategies in place! Want a better CX? Probably helps to have a strategy.

– Only 1% of organizations have implemented the most talked about technology on the planet! A chatbot! Seems low. Seems like I’m running into them more and more as I look at career sites, but not surprising. We like to wait and see when it comes to TA Tech. I’m guessing that number will be higher next year!

Check out the full report, it has some great data and some great ideas as well on Recruitment Marketing!

 

 

Career Confessions from GenZ: What Does GenZ Want From You at a Career Fair?

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Career Confessions from GenZ is a weekly series authored by Cameron Sackett, a Sophomore at the Univesity of Michigan majoring in Communications and Advertising. Make sure you connect with him on LinkedIn:

Honestly, there is nothing more terrifying to me than a career fair! It seems almost like speed dating, where you have to make a lasting impression and a meaningful connection with someone in a matter of minutes. While I’m not sold on this option as a way to find potential jobs/internships, it is a great resource for most college students to find jobs.

Disclaimer: I have never been to a career fair, so my opinion is based on hypothetical situations. When I attend one, there are certain things that will definitely catch my eye.

1.SWAG: I honestly don’t care what it is, but I’m a “broke” college student and I love free things. Whether it be a notebook, lanyard, or even a dang pen, swag draws me in immediately. At the University of Michigan’s club and activities fair my friends and I will walk around for hours with the sole purpose of collecting as many free things as possible. My suggestion is to bring snacks to give away, slap a company logo sticker on the package and your set!. While this might not be as long-lasting as maybe a lanyard, I am way more likely to actually use it and therefore, think more fondly of your company!

2.PEOPLE: This is completely opinion based, but I personally feel more comfortable talking to women than men. Personally, I think that talking with a male fosters a more competitive atmosphere, thus making me nervous and less likely to approach a table. Now when it comes to women, especially in their 30s and 40s, I feel right at home. This is probably because my Mom is my best friend, but I would feel more comfortable approaching a table with a middle-aged woman at the front.

3.BRANDS: Obviously recognizable brands are definitely going to have a leg up on the competition. I’m going to be way more compelled approaching the Google table rather than a company I’ve never heard of. This is when you have to play the game by creating a cool/modern display (maybe with some technology) and bringing some sweet swag (free T-Shirts are golden for getting college students – especially if you incorporate the actual school logo). I believe the most important goal for less recognizable companies at a career fair is to be memorable and remembering the audience you’re catering to is vital to achieving this.

As I get closer to the impending doom of adulthood, I will probably have more experience with career fairs, so look out for part 2 in about a year! My biggest piece of advice is to remember the audience you’re working with: insecure, desperate, tired college students that want a job as badly as you want to fill your positions! And if you need anyone to try out some swag, I think I could help you with that 😉

 

 

HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll have Cameron respond in an upcoming blog post right here on the project. Have some feedback for Cameron? Again, please share in the comments and/or connect with him on LinkedIn.

Career Confessions from GenZ: How Does GenZ Want You to Communicate With Them?

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Career Confessions from GenZ is a weekly series authored by Cameron Sackett, a Sophomore at the Univesity of Michigan majoring in Communications and Advertising. Make sure you connect with him on LinkedIn:

One of the things that my generation is most notorious for is our cell phone usage. According to The Washington Post, current teens are spending over 1/3 of the day on their phones. Now, I’m going to be upfront and say that I’m an avid phone and social media user, and I understand the potential dangers of spending too much time on your phone. On the other hand, I don’t foresee my cell phone usage habits or my generation’s changing significantly any time soon.

Due to this, companies are looking at changing how they recruit their candidates. As I am just dipping my toes into the workforce, I am starting to see how the interview process may be changing in the age of cell phones.

The majority of my communication with potential employers for all jobs that I’ve had has been e-mail. This is something that I’m all about. E-mail is like a more formal version of a text, where you don’t have the pressures to respond immediately and you can spend time thinking of a more formulated response.

Personally, I think that e-mail should stay as the main form of communication for communicating with candidates. I’ve heard that some companies are trying to implement texting or text messaging like platforms into their hiring process. Here’s the way I see it: when I text someone, I’m usually typing in an informal way and I typically respond ASAP. Also, a lot of errors occur in texting, like typos or texting the wrong person. These are easily fixed when you’re talking with your friends but not necessarily a potential employer.

I’m totally open to texting in the interview process, but I have my concerns.

Now when it comes to the more direct form of communication, let me dispel a common myth about Gen-Z: we don’t hate talking on the phone, we hate calling people on the phone. There is a HUGE difference between answering a phone call and calling someone and personally, I would much rather answer the phone than call someone. In addition, I think most of my generation does better in a face-to-face style of an interview because it allows for more of a personal connection. This may scare many people, but when a relaxed environment is created in an interview, I think that many of us would come to prefer in-person interviews.

Lastly, I don’t want to see recruiters messaging me on Twitter, Instagram, Facebook, Snapchat or any other social media platform. This isn’t because my social media profiles are inappropriate, thankfully I have some monitors on my profiles to keep them nice and clean (I see you Mom and Dad), but it’s because I see social media as a place that I can use for fun and enjoyment. I don’t want to have to constantly worry about messaging potential employers back on these platforms when I just want to use them to share/follow people and things I like.

Now, I am on the older side of Gen-Z (my 14-year-old brother is in Gen-Z too, how crazy!), so my opinions might not hold for the kids currently in middle and high school. I can say this: I (and most other college students) check our emails just about as much as you do, so that’s a good place to start!

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HR and TA Pros – have a question you would like to ask directly to a GenZ? Ask us in the comments and I’ll have Cameron respond in an upcoming blog post right here on the project. Have some feedback for Cameron? Again, please share in the comments and/or connect with him on LinkedIn.

Besides being a Dad with a network, I thought the best way to get my son some ‘real-world’ experience would be to put himself out there as a writer! Let him know what you think and let us hear what you would like to learn about the next big generation entering our workforce!

The Top 100 Fortune 500 Employment Brands Report @WilsonHCG

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RPO provider WilsonHCG released their annual Employment Brands Report for 2018. The report lists the top 100 employment brands based on an algorithm Wilson put together, and they are:

#1 – Johnson & Johnson

#2 – Intel

#3 – IBM

#4 – Lockheed Martin

#5 – Proctor & Gamble

#6 – General Motors

#7 – J.P. Morgan Chase

#8 – Dow Chemical

#9 – Cummins

#10 – ADP

So, how does that Top 10 feel at first glance?

I had some problems. The top 10 list seems a bit dated. Like it might be better titled, “Employment Brands People Over 40 Would Love to Work for!”. If someone on the street came up and said, “Tim, you can win a million dollars by telling us the 3 top Employment Brands in the U.S.” I would immediately say – Google, Apple, Facebook.

Google is on the list and in the top 20. Facebook is down at 61. Apple is NOT on the list! Also, no Nike. Very strange.

So, I looked at the criteria. How did this big RPO firm that sells to the Fortune 500 come up with this list? Here are the criteria for having a ‘top’ employment brand:

  • Career Page – Okay, that’s important to a great employment brand, solid start!
  • Job Boards – Um, what!? Your use of Job Boards has nothing to do with your Employment Brand! In fact, I would argue organizations with great employment brands don’t even have to use job boards.
  • Employee Reviews & Candidate Engagement – Okay, we get it Glassdoor has data.
  • Accolades – By whom? Me? You? This is also gamed as it’s “Best Places to Work”, “Most Admired”, etc. Which are all pretty much pay to play schemes.
  • Recruitment Marketing – RM is not EB. You can be great at RM – Amazon, and still have a weaker EB.
  • Corporate Social Responsibility & Recruitment Initiatives – Recruitment Initiatives? Could one of those happen to be – “Use RPO”? Just asking for a friend.

Okay, I’ve had enough fun with Wilson and the report, there was some actual good data that came out of it as well.

The biggest one that really hits home is this: The top 100 on the list scored 805% better than the bottom 100 on the list! That’s a giant disparity and really talks to the fact that EB (or more RM in this case) still has so far to come, but many top brands are beginning to separate from the pack.

Wilson found that top scoring companies had better alignment with marketing, which completely makes sense and it should be that way. Employment branding and recruitment marketing done in a silo, is a whole lot of wasted effort and resources. Your candidates are often your consumers, and while marketing messages can be vastly different from recruiting messages, the tone and voice should be similar.

Go check out the report, you can download a copy here! Under each of the six measures, the report does a great job of giving specific things organizations can do to better themselves.