Category Archives: Recruitment Marketing

The New Definition of “Passive Candidate”

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Okay, we get it, Mrs. Hiring Manager, you want passive candidates!!! We’ll get right no that…

Passive candidates are the holy grail of candidates, right? Untouched, virgin, pure as the driven snow, fresh meat that has yet to be soiled by the dirty hands of another recruiter. If I could find a way to mainline passive candidates right into my system I’d be the best recruiting junkie on the planet!

Do you even lift bro? I mean, do we even know what the hell a passive candidate even is anymore?

The Passive Candidate Definition from ten years ago:

“A Passive Candidates is someone who is being considered for a position but is not actively searching for a job.”

So, are we buying this today?

If so, it seems like we then need to define “actively searching”. The only candidates I know who are ‘actively searching’ for jobs are candidates out of work, working in a job that isn’t their chosen career (Communications grad from B-level university, selling cell phones in a strip mall), or about to be fired from their current position.

If those are the actively searching candidates, that makes almost everyone else Passive! I don’t think our definition of Passive Candidate matches that of our hiring managers current definition of passive candidate! I think they would say anyone who is searching for a job, passively or actively, is not really passive.

So, why do we see this differently? Well, this is a bit of marketing that TA played on the hiring manager to fill positions. “Hey, Tim is a great ‘passive’ candidate, I found him on LinkedIn, he didn’t even ‘apply’ to our job! You have to interview him!” The ‘he didn’t even apply’ is like crack for hiring managers, who now believe you found Tim locked away in a vault at your competitors that has never seen the light of day.

The reality is a bit less sexy! Tim has been on LinkedIn for three years trying to get out of dead end company he’s been working for, but Tim sucks at networking and finding jobs, so he is just waiting around to be trolled by a recruiter, and he applies to jobs every week, just hasn’t applied to your job!

Let’s be honest with each other. If someone has posted a resume online, err, professional profile, they’re on the market! They might not be actively applying to jobs on a daily basis, but we all know they’re open for business. Someone can’t be passive that has a presence on any of the job boards (Monster, CareerBuilder, Indeed, LinkedIn, Dice, Zip, etc.).  They also can’t be passive if they actively applying to jobs, but just haven’t applied to your job!

So, the new definition of Passive Candidate should probably be:

“A Passive Candidate is someone you find through various methods who is not on the job market in any way.”

That means you might contact someone in your ATS database who applied for a job with you three years ago, but they are currently happily employed and totally off the job market radar. That’s a Passive Candidate. The referral your employee gave you for a former coworker that you can’t find anything online, and they tell you they’re not looking for a job. That’s a Passive Candidate.

A passive candidate isn’t someone you found who just hasn’t happened to think about applying to your job, yet. They actually might be the most active candidate on the planet, who you just happen to run into.

We know a truly passive candidate when we speak to one. They’re a bit nervous. A bit surprised. A bit flattered. You can tell they’re not used to talking to recruiters and feel guilty talking to you. This is the person you’re hiring managers are asking for when they say they want a passive candidate.

This isn’t to say passive candidates are better. That’s an entire another post, but let’s not act like we are providing passive candidates when we aren’t.

Honestly, You’re Not Disrupting Recruiting!

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So, there’s a ton of TA Technology on the market that is claiming to ‘disrupt’ recruiting. The recruiting they are claiming to disrupt is the agency recruiting game, for their ‘ever so thankful’ corporate talent acquisition ‘partners’. I’m going to name them, new ones crop up every day it seems, but I won’t give them the extra publicity. Here’s how their sales pitch goes:

“Hey, We’re disruptive! We’ll save you 70% off your cost per hire, just use our technology! Did we mention WE’RE DISRUPTIVE! Yeah!” 

That’s honestly the sales pitch. The reality is a little less flashy and entirely different story that real corporate talent acquisition leaders aren’t buying. Why? These disruptors are building their 70% sales pitch on agency fees as your cost per hire.

It works like this:

1. You can’t fill a position.

2. Agency can for 25% of the first-year salary on a $100k job.

3. Thus, your cost of hire is $25,000.

4. We’ll do it for $7,500!

The reality is, these tech companies are frauds. The true cost of hire for a direct hire for most organizations is less than $7,500. So, no one buys your disruptive pitch of savings. What you’re truly selling is a ‘discount’, not a technology disruption, and your soft-math is all wrong. Your ‘technology’ is basically an automated version of what an agency does (but less effective), offered at a discount.

To be fair, if you have no ability to recruit internally and you use a ton of agencies and have a huge agency spend, this might help you save some money. But, it’s a band-aid for a bullet wound, not a disruptive solution.

Discounting is a crappy world to compete in because you can never get out it. Once someone gets a discount, they always want a discount or more of discount. If discounting is your business model, you need to get out of that business.  Take a look at every single retail organization that has ever gone out of business. It started with discounting.

Okay, I’ll give you that you’re disrupting bad recruiting. I’ll give you that. But, guess what, no corporate TA leader I know likes the awful Indian-Call-Center recruiting models anyway. It’s the lowest common denominator in the recruiting world. We don’t need more of that, we need less of that.

Do you really want to disrupt recruiting?

Help TA leaders truly become better in understanding the technology that will actually help them hire noticeably better talent. Don’t just take advantage of them a little less the next company. Help them build a stack and a model where they don’t have to rely on outside organizations to do the hiring for them.

There’s some really good TA Tech on the market doing this. That’s the disruptive stuff – folks like Lever, Clinch, Smashfly, HireVue, Outmatch, Role Point, Greenhouse, Textio, Jobvite, Text Recruit, etc. (plus a ton of others I reviewed on my weekly  T3 tech blog series)

These organizations aren’t trying to take advantage of your ability not to be able to hire the talent you need, they’re trying to partner with you to make you self-sufficient. That’s disruption!

So, yeah, I run an agency. A post like this probably doesn’t help my business, but I can’t stand to see these upstarts try to sell themselves as technology when they’re not. Also, I do contract work, I don’t want your direct openings! I want your contingent openings!

Happy recruiting this week!

New Recruitment Marketing Group on Facebook! #TransformRM

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Recruitment Marketing is one of the hottest concepts on the planet right now! We all have the exact same issue right now and that’s being able to attract the right talent to our organizations.

Employment branding took off a few years ago as we came out of the great recession and there are some great things that have been happening in that space. Recruitment marketing, though, is a bit different than employment branding.

What’s the difference between Recruitment Marketing (RM) and Employment Branding (EB)?

  1. EB is who your are. RM is your complete message you want to get in front of candidates.
  2. EB comes first. RM comes next, and it’s all the technology and process it takes to get that message in front of candidates in a space and a time when they’re ready to consume that message.
  3. You own your RM. You don’t always own your brand. Many times outside influences have part ownership of your brand, but they’ll never own your RM!

This isn’t a competition between EB and RM, you actually need to do a great job at both! You also need to understand the differences between the to, as you could be great at one, and bad at the other.

I’m part of a group of Recruitment Marketing leaders who decided to get together in a space where we could all share our knowledge of RM. This group first came together last year at the recruitment marketing conference Transform in Boston.

We wanted to find a way to keep the conversation going all year, so we’ve decided to start the Facebook Group: Transform Recruitment Marketing Facebook Group.

Come join. It is a ‘closed’ group, just because we want to make sure it doesn’t turn into a spam group, but you can be assured myself and Shaunda Zilich (Employment Branding Leader at GE) will approve you to join the conversation!

What can you expect from this group?

– Connecting with great talent acquisition folks from around the world, willing to share their successes and their failures, helping us all get better at attracting the talent we need.

– Me sharing the latest and greatest things I find on the planet as it relates to the recruitment marketing world.

– A willingness from all the members to interact and share.

So, come check it out, we just launched this week. I can’t wait for the conversations to begin!

T3 – Hire360 (@Hire360io) – Effortless Outbound Recruiting

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This week on T3 I take a look at the recruiting technology Hire360. Hire360 is part CRM, part sourcing technology, it’s basically automated outbound recruiting made pretty easy. Hire360 is designed for your mid-level effort jobs. It’s easy to hire entry level to mid-level jobs. Once you hit your mid-level it starts getting tough, and this is where Hire360 takes over.

Hire360 is designed to be super easy to use. Simply cut and paste a job description or manually put in a list of skills you’re looking for and the system will automatically go out and source for that position from over 150 million resumes that are floating out in the internet in various databases, social profiles, etc. Also, Hire360 will pull in the resumes from your own ATS, and add those into the final search rankings, and any paid databases you belong to.

What Hire360 comes back with is a ranked list of candidates that are the closest fit for what you’re looking for, based on their initial algorithm, and one that will continue to evolve through machine learning as you hire to get even better and more dialed in. From here the system lets you easily click on those candidates you’re interested in and starts a full functioning email campaign to reach out to them, automated or manual. All email communication on both ends is tracked, and you get great metrics on your campaign.

What I like about Hire360:

– The system is designed for low volume mid to high-level positional hiring, but it’s simple enough that a hiring manager can easily manage the system. So, it makes a great option for SMBs who have their hiring managers do their own recruiting, or organizations with many locations where each location must do their own hiring. But, I also see this tech being used at any size organization.

– You pay by position ($250 max per position) to use the system, and you can make as many hires off that one position as you want. Let’s say you posted a job for Production Supervisor and you had three openings in the same plant, you only pay for one position. Also, even after you fill your position, the CRM functionality doesn’t stop working, so there is potential to still receive candidates after the fact as well.

– The simple CRM email tracking metrics are great for an organization to know where you are in the process of filling the position. The dashboard shows you outreaches, how many sent, opened, and replied. For this level of cost, you rarely see this level of detail.

– Hire360 is set up to source only 250 miles max from where your opening is located. Why? Because it’s rare you’ll ever pull in anyone beyond that, so why market and source nationally, when 99% of your hires will come regionally?

I’m impressed with the ease of use and the simplicity of this product. You don’t have to be in TA to use it effectively to find talent, and that is tough to design. I love that it seems to be perfectly made for organizations with multiple locations where a leader at each location is responsible to hire, not a centralized recruiting department. Also, the fact it helps you uncover hidden gold in your ATS is a super bonus I don’t think they even realize how valuable it is!

Well worth a test, you can’t beat the price. They are also building out an iCims integration, so if you use iCims, a test might be a necessity!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Should You Be Using Facebook Job Ads?

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If you haven’t heard Facebook has been rolling out some new job posting functionality on their site for your company’s Facebook page. Audra Knight, over at Workology put together a nice little “how-to”, so go check that out if you want to give it a try!

My question isn’t how do I post a job on Facebook, but should I be posting jobs on Facebook?

Facebook designed the feature because they felt like LinkedIn, and all those organizations that only use LinkedIn, were ignoring a giant percent of the working population. Hourly workers and actively seeking employment workers. That’s not LinkedIn’s specialty. They are unapologetically, white collar and a ‘professional network’, not a job board (so they keep saying).

Facebook looked at this and thought, “Hmmm, we’ve got a couple billion people using our ‘social’ network. A majority are hourly worker types who would like to see what great jobs are open, let’s build something for companies to connect with them”. They probably didn’t really sound like that. My guess is someone at FB said, “hey, you know we can make billions of dollars charging companies to post boost jobs to our members, right?”

So, now you can post your jobs on your Facebook page in a matter of minutes. For a few extra buck Facebook will let you pick certain demographics, like location and skills, and then they’ll make sure your job posting shows up in other Facebook members timeline, even those you have no connection to!

Who will get the best results from posting their jobs on Facebook?

  • High volume, low skill jobs is an easy target and those should produce well for you.
  • But, you should be doing some testing on most of your jobs!
  • Guess what? Not only are low paid, unskilled workers on FB, so are Engineers, IT pros, Accountants, Doctors, Nurses, Truck Drivers, Cops, Teachers, Executives, okay, basically everyone is on Facebook!
  • The other thing is most people will check into Facebook daily, most check in multiple times. Most people on LinkedIn, only check in once or twice per month.

Every organization should be testing this. It’s easy. It’s fairly cheap. It actually might work you. When you test you should be doing a few things:

  1. Use multiple Ads with different titles and wording. You need to see what catches someone’s eye and what doesn’t.
  2. Use different boost amounts on the same postings to see if that makes a difference. It should.
  3. If you want white collar, professional hires, test putting in the salary level in the title, “Process Engineer – $115K”. You can do this with success with hourly positions as well, “Electrical Technician $18.50/hr”. Every time I have A/B tested this, the postings with the salary in the title produced more results. Every time.

So, should you be using Facebook Job Ads? Yes.

T3 – Ruutly (@_Ruutly) – The future of job postings

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This week on T3 I take a look at job branding technology, Ruutly. Ruutly is a technology that is embedded into the top of your normal, boring, text-based job description/posting, turning into something modern that is highly interactive, branded and completely digital.

With such a high focus on candidate experience, it’s a wonder why organizations haven’t focused more efforts in developing a great job presentation to candidates, but the reality is most job postings are pretty much the same as they’ve been over the past twenty years or so. Sure, you now have them in a pretty frame with your logo, but it’s really the same old text-based, cut and paste job description with some prettier wrapping.

Ruutly allows you to do your job postings differently, and still work within your ATS. That’s huge. Many of the job posting/job branding technology to this point has been outside the ATS, which always made it a bit clunky to use. Ruutly turns your job posting into an interactive, branded piece of content, placed directly at the top of your normal job posting, ensuring there’s no change to your apply process.

What I like about Ruutly: 

– Simple, easy to use text editor that allows you to build a ‘ruut’ (the interactive job posting) to be placed “above the fold” of your normal job postings within your ATS. What does “above the fold” mean? It means, this will be placed on the part of the screen that you see first, no having to scroll down. The old text-based job description will now be below the ruut. Research shows candidates spend 50% of their time on job descriptions ‘above the fold’.

– You can easily embed video and secondary content into the Ruutly job posting. This is great for all of that content you have for candidates, like ‘why our city is great to work in’, awards, news items, benefits, etc. You can also use this space to show career path of the position someone is applying for, or related positions they might be interested in applying for.

– An administrative dashboard shows you stats on your job postings that most people never see, like, total views, total clicks, average time spent on a job posting, total applies, etc. This is a great way to do some A/B testing to find out which job postings perform better.

I love this type of technology (I’ve also reviewed ViziRecruiter and GoSizzle, as well, in a post titled “Pimp My Job Description“) because there is such a high level of frustration in organizations on how bad our job descriptions are. HR hates them. TA hates them. Hiring managers hate them. Yet, we change everything we do in talent acquisition, except the job postings! This makes it easy and effective. Check them out, it’s pretty awesome technology for not that much of an investment.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Would You Facebook Live Your Interview?

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A few weeks ago, after an NFL playoff game, a wide receiver from the Pittsburg Steelers, Antonio Brown, Facebook Lived his coaches post-game talk to the team. That kind of talk is almost always a private conversation between the coach and the players.

Beyond the concept of betrayal between player and coach, this entire thing got me thinking about how our world has changed in what society views and private vs. public. My parent’s generation is extremely private. You don’t talk about money, political beliefs, religion, love life, family, your job, etc., with anyone outside your immediate family, and maybe not even them!

My generation was a little less, we would speak our political beliefs, talk opening about relationships, etc. The most recent generation to enter the workforce seemingly will talk about anything publicly! Somedays it seems like nothing is off limits within the walls of the office, this was not always the case.

Antonio Brown’s Facebook Live broadcast of this private moment got me to think about how long is it until we see someone broadcast an interview live!? This is truly a private moment between candidate and hiring manager. A time that both could look awesome or like a total fool.

There might be value for both sides to broadcast an interview live.

From a candidate perspective, you could show yourself in a very good light. If you nail the interview, not only do you have proof but now others also can see this and might want to hire you. If you bomb, having a video of this to analyze might be the best thing to help you get better at interviewing.

From an employer perspective, having a live broadcast of an interview might be a bonanza of publicity from an employer branding standpoint. We already know if would take a unique organization to be willing to do this, and every organization is trying to find ways to set themselves apart from their competition for talent. It would also be a great record for employment law purposes to prove you were compliant during an interview (or vice verse).

It’s easy to pick apart this idea and see both good things and bad. I suspect most HR and TA pros would see more bad than good, which is why I like it! If the majority only see negative, you can use this to your advantage.

The reality is, if you do what you should do, you have nothing to worry about and only could really use this to your advantage. If you suck and you don’t trust your hiring managers, this isn’t for you! That’s most of us, by the way!

It’s something to think about. I don’t see us, as a society, going backward as it relates to privacy. Every day another privacy barrier is broken. My question is, how long until we begin broadcasting live from the interview room?

This Job Sounds To Good To Be True!

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When I was 18 years old I packed up my 1979 Ford Mustang and drove 20 straight hours from Grand Rapids, MI to Laramie, WY to go to college at the University of Wyoming. My air conditioning didn’t work, the radio didn’t work well and I had a Rand McNally Atlas (look it up kids) to guide my way.

It took me roughly 4 months to blow through every single dollar I had, then I took that same trip back to Michigan to find a job. One college semester done, and I was dead broke, and I didn’t have parents who were going to pay my way to college. I needed to find a job!

When you’re 18 and have completed one semester of college you tend to think you’re pretty freaking smart, or maybe that was just my personality. My mom did buy me a new suit, dress shoes and a Topcoat (again, look it up, kids). She was a boomer who never went to college, was successful and firmly believed you only needed to look the part to get the part.

Well, I looked a part, but I’m not sure what part that was!

I started applying for ‘management’ positions. I mean I had a suit! Not sure what I would wear on day 2, but certainly, that was a secondary issue. No one gave me the time a day. My previous work experience up to this point was running concessions for the world’s largest movie theater, at the time! That didn’t seem to have much pull with anyone, except one company!

I still remember the call! They were impressed with my ‘qualifications’, could I come an interview? Of course! They were looking for “Territory Managers”, people who wanted to make unlimited income. That sounded like me!

I showed up for the interview in my suit, new shoes, and topcoat. I was excited. I was a bit nervous. When I got to the location there were others in the waiting room. I was dressed way better than everyone else, that had to help me right!?

I got called into a small office. I was asked a few questions by a guy who seemed way to excited to be doing his job. But he must have liked me, he offered me the job, on the spot! Thanks for the suit, Mom!

He then asked if I could start right away? Well, of course, just show me to my office and I’ll get right to work managing that territory of mine!

He then took me to a much larger room where there were chairs against the wall, probably 40, and the entire rest of the room was open. About 30 of the chairs were filled, most by the less-dressed folks, I already discounted in the waiting room. Apparently, they also got hired.

The guy who hired me came in next to ‘congratulate’ us on this great opportunity on selling home cleaning systems to the American public, something the American public desperately needed to pay $1200 for. This would be the best value buy of their lives, and we were lucky enough to be able to offer it to them!

I just got roped into selling vacuums door to door.

For the next 4 hours we were trained on how to sell these vacuums, showed how to get into the homes of the buyer. I got down on my hands and knees in my new suit and broke apart the vacuum home cleaning system to show the ‘Miss’s of the house’ how easy it was to use.

At around 1 pm they unlocked the doors and let us leave the building to get something to eat. I drove home. Called my former boss at the theater and asked if I could come back to work. He said yes. I then began saving to go back to the University of Wyoming to get my degree.

99.9% of the time, the job that sounds to good to be true, is.

The 7 Brutal Truths About Recruiting No One Wants To Admit

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I’m taking a break from normal writing during the holidays and sharing some of my most read post of 2016. Enjoy! 

Don’t you love Clickbait titles!?  I mean you read that title and you’re like, “JFC, Tim! Okay, I need to see what crazy sh*t he’s going to say about recruiting and who he pisses off today!”

Okay, so, here you go!

I recently got back from CareerBuilder’s Empower. It’s basically a recruiting conference for CB clients. Empower had a great recruiting content for both sides. Both corporate recruiters and agency recruiters were in attendance. You can easily spot the two groups. The agency recruiters wear suits and have big watches. Watches so big Flavor Flav would be jealous. The suits aren’t your dad’s suit, either, they’re the new ‘modern’ fit suits that look like they might be one size too small.

The agency guys don’t care. They’re making twice what the corporate sap makes, who is wearing either jeans and button-down or Khakis and a button-down. I’ll say most of the corporate TA ladies dress smart and stylish, most are also former agency recruiters!

Being surrounded by 1,000 recruiters always helps remind you why so many folks dislike the industry and function of recruiting. Here’s my take:

1. There’s no difference between selling cars and recruiting. In cars sales you make the car look as great as you can, even when it’s a piece of sh*t. In recruiting you make the organization and the hiring manager look as great as possible, even when they’re a piece of Sh*t.

2. Recruiting has nothing to do with Quality. Recruiting is all about speed. Every recruiter wants to argue it’s about quality, but it’s not. It’s not because you don’t actually know if someone is a quality hire until about a year into position, for most roles. Recruiting is about filling positions as fast as you can with the best talent that is available at the time you’re actually looking to fill the position.

3. The majority of Recruiting leaders have no idea what they’re doing. That sounds harsh, doesn’t it? It’s mostly true for a couple of reasons. First, TA was a dead function for about 8-10 years in most organizations during the recession, so most TA leaders either weren’t in TA or weren’t developed. Second, the technology is evolving so quickly, 99% of TA leaders can’t keep up with it. So, you get a mix of incompetence and old school know-how.

4. Real Recruiters have figured out Employment Branding has little impact in filling positions. Great recruiters can fill roles in a company that has no brand, or a negative brand, it makes no difference to them. What real recruiters understand is that the majority of the population pays little attention to your employment brand. Great TA comes mainly from great recruitment marketing (which I know some of you will argue is all about branding). You can be great at recruitment marketing and still have a brand no one knows about and fill your positions.

5. Your organization would fill openings with or without a Recruiting Team. Ugh! That one hurts, but it’s true. I speak with organizations every week that don’t have TA and don’t use agencies, but still fill positions. What!? How can that be!? The executives, the hiring managers, etc. all do it. They own their own staff and make sure they find people to fill the needs they have. As an organization grows this becomes harder, but not impossible.

6. Corporate recruiters will always be less effective to Agency recruiters until you change your compensation. Corporate recruiters only have to work as hard as the weakest recruiter on the team. Agency recruiters have to work to eat. Corporate TA leaders would do well to add some incentive to the compensation mix to their teams that is directly tied to individual recruiting accomplishments of the roles they fill.

7. 90% of your positions are filled by candidates finding you, not a Recruiter finding them. Take a look at your source of hires, how many are sourced directly by one of your recruiters reaching out to a candidate that didn’t first reach out to you? This number will put that giant corporate TA recruiting salary into perspective! I can find a great admin pro to run a TA process for $15-18/hr.

What are your brutal truths about recruiting? Hit me in the comments.

What is your most valuable hiring source?

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I’m taking a break from my normal writing during the holidays to share some of my most read posts of 2016. Enjoy. 

I find every year, I’ve been blogging now for 8 years, that my most read and shared posts are usually based on a fairly basic problem we all face, and quite simply just want to know what others are doing. That’s the case with the post. We all struggle to know what sources we should use and which ones are our best. 

As many of you know I’m a writer over at CareerBuilder’s recruiting blog called The Hiring Site. Great group of industry practitioners writing about everything related to talent and recruiting. Because of my relationship, they share cool data with me, that I can share with you!

Some of the most eye-opening stuff I’ve gotten recently is all around hiring sources, and it’s not stuff you normally hear about or see.  Let’s face it. We (Talent Acquisition Pros) hate sharing our data because it makes us feel like we’re giving up our secret sauce!

It’s not really secret sauce, that’s the secret, we all pretty much do the same thing when it comes to talent attraction. We get referrals, we leverage our internal databases, we use job boards and postings, we pray. We pray a lot!

Here’s the data that CB shared with me from crunching the data of 1600+ CareerBuilder clients in 2015:

– 21% of hires came directly from using CareerBuilder.

– 41% of hires actually could have come from CareerBuilder, if the client was fully utilizing the technology they purchased!

– 45% of companies added more sources of hire over the past five years

– On average a candidate will use 18 sources to search for a job!

What does this really mean?

Every organization’s talent acquisition strategy has to have a multi-pronged approach.  You have jobs that you can post on CareerBuilder and find great talent. You have jobs that you will need a great referral strategy to fill. You have jobs that you’ll need outside specialized help to fill. You have jobs that need hardcore sourcing and bust-your-butt on the phone recruiting to fill. You need all these approaches, just one won’t work.

You need all these approaches, just one won’t work.

The key is are you fully utilizing the easiest, fastest sources you have?  We tend to want to discount our job board vendor (mine is CareerBuilder), but the numbers usually tell a different story.  41% of hires seems like a lot, but the data is deep! 1600 clients equal ten’s of thousands of recruiters banging on CB technology. The data is real.

What does this really mean, to you?

1. Make sure your recruiting staff is fully trained on the technology you give them. Then, retrain them!

2. Make sure you’re accurately measuring your source of hire. This is the single most important thing that recruiting leaders miss, consistently. It drives all of your purchasing decisions. I can’t tell you how many recruiters I speak with that truly believe LinkedIn is their most valuable source, and, so far, 100% of the time, the data says it’s not when we pull the numbers.

3. Are you looking at your existing internal database first? It’s the most valuable source in the industry and this is consistently underutilized.

Happy recruiting my friends!