Category Archives: Recruitment Marketing

The Only Candidate Available

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Almost every single week of my life for the last twenty years I’ve had to deal with an issue that just seems to never go away. I didn’t matter if I was in a HR or TA role, I was always involved with working with hiring managers who always had some sort of opening, even in bad economic times.

The scenario went something like this:

1. Hiring Manager  has an opening. I/We find this hiring manager a really good candidate. Not perfect, but probably better than many we have already hired in the same position.

2. Hiring Manager interviews candidate. Likes Candidate.

3. I go to speak with the Hiring Manager.

4. You know what happens next…

5. Hiring Manager says she really liked the candidate, but (wait for it)…She would certainly like to see other candidates to compare.

6. I put gun in my mouth and pull trigger.

This same scenario has happened weekly for twenty years across multiple companies, multiple industries and multiple states. It’s an epidemic of enormous proportion across the world.

Here’s the real problem that we face with hiring managers, and it’s completely psychological. The Hiring Manager always assumes that the ‘last’ option, or ‘only’ option is a bad option.

Pretty simple.  We all do this.  If you go to a farmers market and you go to pick out some produce, let’s say a head of lettuce, and the farmer only has one head of lettuce left on the stand. We will assume something must be wrong with that one head of lettuce!  If the farmer puts three other heads around that one, you would gladly pick up the original head, now believing you ‘picked’ the best head of lettuce.

Candidates are heads of lettuce!

When you show a hiring manager one, they assume it’s not as good as the others they are not seeing.

This is actually pretty easy to solve, but very hard to do. Never present a hiring manager with one candidate.  HR and TA are classic economist when it comes to candidate generation. We are FIFOs! Do you remember your Econ class from college? First In, First Out.  The first candidate we find, we immediately send out to the hiring manager.

This starts the problem.

The hiring managers seeing one candidate will discount this candidate as bad. If you just wait a few days, put one or two other candidates with this candidate, not the hiring manager will ‘pick’ the best.  This works pretty well, most of the time.  But, it’s hard to do because we get so excited about finding a good candidate we want to show it the hiring manager as fast as possible.

Stop that!

Be patient. Find a good ‘slate’ of candidates to present all at the same time. Reap the benefits.

The only candidate available will always be that lonely head of lettuce on the farmers stand.  Find more heads, and present them together. No one likes to pick from a pile of one!

Michigan Recruiters Conference #MiRecruits @MiRecruits

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Over a year ago Jim D’Amico and I started talking about how cool it would be to have a Recruiting only conference right here in our great state of Michigan! We had some models of how some others did it, primarily Paul DeBettignies out of Minnesota, and we decided to give it a try.  HR has thousands of conferences! National, state, local. TA has somehow become the redheaded stepchild of HR! Jim and I love redheaded stepchildren so we wanted to change this!

The first one was held on Friday March 13th in Lansing, MI, onsite at Accident Fund who was a great corporate sponsor for our first event.  We had over 100 corporate talent acquisition leaders and pros come in from all over the state. We had a great speaking group that included Paul and Jennifer McClure. It was everything we hoped for and more.

The 2nd Michigan Recruiters Conference will also be held on  Friday October 2nd onsite at Spectrum Health System in Grand Rapids, MI. This time we’ve added more speakers including Kris Dunn, Lori Fenstermaker, David Dart and Troy Farley.  As was the first event, the intent is to help develop and educate corporate talent acquisition pros and leaders to be great.

You can follow the action on the Twitters at #MiRecruits. Also, you can check out my Periscope throughout the day and I’ll bring some Live action to the social stream as well – which you can watch following me on Twitter @TimSackett and download the Periscope App on iTunes or Android.

If you’re just learning about this for the first time, I apologize. The reality is, the demand has been great. We sold out both shows without really even trying.  Turns out, Corporate Talent Acquisitions Pros like development, and we all don’t have very many options! We hope this is a great option, that is close to home.  Send me your contact information and I’ll make sure you get added to the contact list for the Spring 2016 conference. (timsackett@comcast.net)

So, What’s next? 

Our original idea was to try and do this event twice per year. We keep it cheap through great sponsors like Velocity Resource Group and CareerBuilder, as well as corporate sponsors (who provide us with space to hold the one day Conference/Summit) like Accident Fund and Spectrum Health.

That means the next conference will be held in the spring of 2016 and we would love to have it in the metro Detroit area – we just need to find a corporate sponsor, who has a large conference/ballroom type space that can fit a couple hundred people.  Hello, GM, Quicken Loans, Ford, Chrysler, Blue Cross/Blue Shield/ Detroit Medical Center/ Etc.!?  If you have interest in being a corporate sponsor please reach out to me directly, I would love to answer any questions you might have. I promise, we try and make it painless! Plus, it’s huge boost to your employment brand within your market!

You can check out more at www.michiganrecruits.com!

3 Things You Desperately Need to Understand About Your Employment Branding

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Employment Branding is the new black.

It’s been the new black for a few seasons now, so I keep waiting to see what’s next.  Talent Acquisition technology (mostly CRM based tools) are really hot right now and will get hotter in the future, but EB is still king for the moment.

Why?  Mostly because the majority of HR and TA leaders suck at marketing, and their internal marketing folks have bigger fish to fry, like driving top-line sales, increasing traffic, gaining market share, etc.  So, HR and TA pros are left to deal with their employment brand on their own.  Which means, they’re mostly paying others to do this work for them.

Here’s what most HR and TA leaders are missing:

1. Employment Branding is not Advertising. It’s marketing. Marketing and Advertising are different. Employment branding is not about increasing the number of applicants you are getting. It’s about telling and sharing what it’s like to work at your organization.  If you do a great job, yes, you’ll see more applicants. But, I could never share my employment brand and increase my applicants through just sheer advertising muscle.

2. Your Employment Brand is most valuable when people consume it organically. No one likes to be forced fed. They love it when someone introduces them to something cool. Kind of like, “hey, I just discovered this, check it out.”

3. Your own employees’ Network Effect is the most powerful way to share your brand. Network effect is the effect that one user of a good or service has on the value of that product to other people. Meaning your own employees are the most powerful vehicles to share your employment brand that you have. The key is finding ways where they’ll want to freely, and readily, share your brand to their network. This also speaks to the importance of Candidate Experience, since your candidates also have a strong network effect.

At the Glassdoor Employer Branding Summit last week we were asked, “where we see employment branding in five years?”  I see employment branding becoming much more integrated into the overall company branding.  Right now, some big companies are already doing this.  You see General Electric doing a strong job of finding ways to integrate their employment brand directly into their normal brand messaging.

Current GE advertising is sharing the message we are digital company who is also an industrial company, while going after Coders.  It’s a corporate brand message, that is also an employment brand message.  This is not owned or produced by GE’s HR function. This is clearly coming out of GE’s corporate marketing department, with influence from Talent Acquisition and Operations.

Employment branding is still for the most part an issue HR and TA are having to deal with. Within five years, this will be an organizational priority for not only HR, but the entire organization, and marketing will pull it over to their side of the fence, which I believe is where it belonged from the start.

Live Streaming Today @Glassdoor’s Employer Branding Summit

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Today from 10am EST to 6:30pm EST – Glassdoor is Live Streaming their entire Employer Branding Summit from San Francisco!

Kris Dunn and I will be hosting the Live Stream with a Special Kick Off show starting at 10am EST, Halftime show at 3pm EST and special segments at breaks throughout the day!  We will be giving out special prizes to those watching the Live Stream and interacting with us throughout the day!

You can watch Live Stream for FREE by clicking on this Link.

The agenda is packed with some of the best Employment Branding minds in the business:

Glassdoor Speakers

 

 

Check it out! It’s like the next best thing besides actually being there with us, which is pretty cool. I mean you have Kris and I doing our best ESPN SportsCenter acting jobs!

 

T3 – CareerBuilder’s Talentstream Technologies

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This week on T3 I take a look at the Pre-hire technology suite by CareerBuilder called Talentstream Technologies.  Last week at CareerBuilder’s Empower conference, they launched a fully integrated suite of pre-hire recruitment services which you probably knew separately as CB1, Broadbean, Talent Network, RecruitmentEdge, EMSI, etc.

For those who haven’t been keeping up with CareerBuilder, they made a very conscience pivot a few years ago to move in a big way into the Talent Acquisition software business, a natural progression that aligns well with their job board business.  Wise decision, and quite frankly, they are killing it on the software side! The launch of TalentStream just solidifies that CareerBuilder will be a major player in the TA technology race for years to come.

So, what is Talentstream? Talentstream Technologies bring together high-powered sourcing tools, massive job distribution, automatic CRM, easy candidate workflow and powerful recruitment analytics, all under one integrated platform. For those customers who still only need some aspects of TalentStream, you can still get the individual technologies you need without buying the full package.

Talentsteam has three main aspects: Recruitment Software, Sourcing Technology and Recruitment Analytics.  It’s your ATS, Recruitment Automation and Business Intelligent tools all built into one.  It can replace your current ATS, or work with your ATS.  I think most companies who want to use TalentStream will eventually drop their current ATS and use the full product suite of TalentStream, they integration is to nice not to take advantage of it.

5 Things I really like about Talentstream Technologies:

  1. Talentstream Engage is an awesome re-engagement technology that does what we all say we want in Talent Acquisition which is how do we connect with all those great candidates who wanted us six or twelve months ago, but we didn’t need them at the time. Being able to seamlessly re-engage with this talent is paramount for a great TA shop’s effectiveness.
  2. Broadbean Job Distribution and Resume Search let’s you coral all of your job boards into one place. Yep, CareerBuilder has technology that allows you to use Monster, Dice, LI ,etc. all in one place, along side of CB.  One platform. No need to jump around and search three or four different databases! This is life changing for recruiters working in multi-database environments.
  3. The full Recruitment Analytics suite in Talentstream. EMSI college analyst allows you to give deep into your college recruitment and really focus your efforts on those schools giving you the most return, but also tells you which schools you really should be going to based on the talent you need. Broadbean analytics suite pulls in all of your data and gives you great workflow funnels to show your hiring managers exactly what is happening on their search, with great graphics.
  4. The Candidate Sourcing Platform is not only gives you the access to CB’s database of 90 million profiles, but RecruiterEdge has another 400 million passive profiles, and it’s not just IT profiles. CB has profiles on roughly 80% of the licensed Physicians in America! They have profiles on skilled trades, truck drivers, etc.
  5. Ability of hiring managers to give feedback on candidates without having to get into the system.  This is critical for recruitment process success. You need to get quick feedback, and we know managers aren’t going to take the time to live in ‘our’ system and tools. TalentStream gives you the ability to gather feedback from your hiring managers without having them have to log into the system.

CareerBuilder claims to have invested $1 Billion dollars into developing Talentsteam Technologies and I don’t doubt that amount after seeing the product live. This fully moves CB out of the job board play, and into the talent acquisition enterprise technology play. The benefit TalentStream will have over their competition is CB’s strength in job advertising that the other recruitment automation and ATS folks just don’t have.

Check out Talentstream Technologies, it’s well worth a demo.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Watch Me LIVE Right Now! #CBEmpower15

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That’s right, someone made the brilliant decision to put me on TV LIVE. Lights, camera, action!  Today, I’ll be bringing you all the cool stuff happening at Empower 15 in Chicago!

The Live Stream will start at 8am CST today and go all day until 5pm CST (that’s 9am for you East Coasters – and way too early for those on the left coast!).

My friend Laurie Ruettimann will be joining me to kick it off in this morning, then I’ll be bringing you many other great HR and Talent Pros/Celebs throughout the day.

If you want to ask a question on the Live Stream – hit me on the Twitters at #CBEmpower15 or @TimSackett and I’ll try to make you famous!

Click below to get to Live Stream feed:

Empower 15 Live Stream

Remember! This is LIVE, who knows what might happen…

 

The 1 Miracle That Can Make Your Corporate Recruiters Better Almost Instantly

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I’ve had 3 opportunities in my career to step into traditional corporate recruiting departments and make changes that would ‘turn’ these departments around so that the organization would see them as a positive producing department, where previously that had not been viewed as this.  As you can imagine there are numerous changes that can be made to do this.  You could go out and hire more talented recruiters.  You could redesign and launch a new employment brand.  You can redesign your processes.  You can launch a new career website.  Add in recruiter specific training.  Get hiring managers and leadership involved in ‘owning’ their talent in their individual departments.  All great stuff.  All things that I eventually did – all which take considerable time and resources!

When you are stepping into a new organization and taking over, those who hired you expect instant miracles.  Why?  Because that’s what you told them you could do when you interviewed.  One problem.  You told them this without truly knowing what you were going to find when you started opening up closet doors in the department and skeletons began falling out all over the place.  You didn’t realize your staff of recruiters were really just HR admins in disguise.  That your ATS was an advance spreadsheet, and nothing more.  Your hiring managers believed the only way to get talent was to wait for you to deliver it to them on a silver platter, just so they could say “I don’t like that kind – bring me another platter!”  You didn’t know your major vendor was the CEO’s cousin who had no clue and no sense of urgency – but was entitled all the same.

Doesn’t matter now – deliver the miracle!

There is really only one thing I know that works in recruiting.  Doesn’t matter if you’re an agency or corporate.  Doesn’t matter the industry.  Doesn’t matter the recruiting experience level you have on your staff.  It’s been the one miracle that in good times and bad has always sets recruiters apart – at all levels.  Activity.  Outgoing phone calls, number of candidates interviewed, number of resumes sent to hiring managers, etc.  Higher activity level = higher recruiting department satisfaction and results, 100% of the time.  It’s a simple miracle.

So – how do you do this tomorrow?

Step 1:  Instantly track the number of ‘outgoing’ phone calls made per recruiter.  If you don’t have technology to track this – develop a simple call sheet that tracks candidate name, phone number, position called for and result.  Track calls for 2 weeks. (outgoing calls only – keep it simple, establish a habit – great recruiters call candidates)

Step 2: On week 3 – set daily outgoing call goal 25% higher than the two week daily average.  (don’t let on you will do this on week 3 or you’ll have low numbers your first two weeks)

Step 3:  Hold those recruiters accountable who aren’t reaching their call goal.

You’ll hear every single excuse in the world – you have to stay strong.  “I have too many meetings” – tell them you are giving them permission to no longer attend those meetings.  “I have to much paperwork” – stop doing paperwork – that’s for after 5pm and on weekends (recruiting isn’t a 40 hr per week job). Only concentrate on calls.  Calls. Calls. Calls.

Miracle, delivered, almost instantly.

Want to hear some more?  Call me – I’ve got more miracles. Sackett.tim@hru-tech.com; 517-908-3156 or @TimSackett  – my company delivers staffing miracles every freaking day!

The Top 10 Words You Should Never Use in Your LinkedIn Profile

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I love Fast Company magazine from about five years ago.  Their writers pushed the envelope and challenged me in almost every article to rethink business and leadership. I couldn’t wait for the next copy to come out.

Recently, they’ve fallen off a ton on the quality side.  I blame their need to deliver daily content versus month content. When you have thirty days to put out limited content, you can make it really good. When you do daily content, some will be good, some will be complete crap.

Case in point, Fast Company recently posted an article titled “The 10 Words You Should Never Use In Your LinkedIn Profile” written by Stephanie Vozza.  It’s not really Fast Companies best work. It’s boring. It’s vanilla. They could have done so much better with this!

Here are the ten words Fast Company says you shouldn’t use on your LinkedIn profile:

LinkedIn Top Ten Global Buzzwords for 2014

  1. Motivated
  2. Passionate
  3. Creative
  4. Driven
  5. Extensive experience
  6. Responsible
  7. Strategic
  8. Track record
  9. Organizational
  10. Expert

These are all based on Vozza’s assumption that you shouldn’t use the same words as everyone else if you want your profile to standout. Not bad advice, but it’s not classic Fast Company advice.  It’s not edgy, or snarky, or fun.  It didn’t challenge me to think differently!

The “real” list of 10 Words You Should Never Use in Your LinkedIn Profile:

  1. Parole
  2. Moist
  3. Gingivitis
  4. Erection
  5. Maverick
  6. Disgruntled
  7. Horney
  8. Manscaping
  9. Purge
  10. Juicy

Honorable Mentions:  Any gross medical type terms – pus, mucous, ooze, cyst.  Ginormous. Retarded.  Nugget.

See!  My list is much better!  That is the list that Fast Company would have put out five years ago!

If you use Fast Company’s list, sure no one will notice your profile, but you can still get a job, and people will want to connect with you.  If you use words on my list, there’s not a chance you’ll get a job or connections.  Well, you might get connections, but probably not the ones you really want!

So, how do you make your LinkedIn profile stand out?

  • Have a pretty/handsome picture of yourself.
  • Don’t write your profile like you’re a used car salesman.
  • Tell people about yourself in real terms.
  • Let your personality come through, but make it the best side of your personality.

Here’s the deal. There is no secret sauce in building your profile because LinkedIn has become so diverse in its user base.  You need to write your profile for the type of person and company you want to connect with.  If you want to work for a big traditional, conservative company, you might want to tone down the profile to fit.  If you want to work for some cool, hip, new startup, you better not sound like your want to work for IBM.

Organizations tend to hire what they see in the mirror.  You need to look like they look. Not physically, but in your words and actions.

There’s No Free Staffing Option

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I’ve gotten a chance to work both sides of the fence for an extended period of time in the Talent Acquisition/Recruiting/Staffing game. For ten years I ran corporate talent acquisition shops for some very large organizations.  One organization spent over $3M annually on staffing agency fees! Obviously, prior to me getting there!

I’ve spent almost fifeteen years on the agency side, sandwiched in between my corporate experience. What I’ve learned along the way is that there isn’t a “free” option when it comes to hiring great talent.

Frequently, I get asked from clients for discounts to my fees on the agency side.  I get that. When I was on the corporate side, I would never take an agency’s first offer.  Here’s the main problem with all of this:

Corporate talent acquisition pros don’t want any of it. They don’t your 20% direct fee, they don’t want your retained plan, they don’t want your RPO plan. What they want is Free. A free option.

Therein lies everything you need to know about staffing agencies and corporate talent acquisition.  One side wants free. One side needs to get paid.

The reality is, even staffing on your own on the corporate side isn’t free.  Corporate talent acquisition done right, has a ton of costs. Recruitment tools, automation, branding, job boards, applicant tracking, college strategy, recruiter training and hiring, etc. None of that is free.

All of this, though, should be screaming to the agency folks that something isn’t right.  What corporate talent acquisition pros are saying is “we don’t like the options we are getting from agencies”.  This should be of serious concern, because there are companies trying to design other options for corporate talent acquisition pros.  Options where they’ll feel like they are getting the value they want.

These options aren’t free, either, but they are less than all of the traditional options that 99% of staffing agencies are offering.

When I was on the corporate TA side of the desk, here was my decision matrix to when I would use a staffing agency. This matrix made me feel good about my decision to use an agency:

1. Does my team have the capacity to do this search? If Yes, why would I pay to have this done. If No, the cost if justifiable.

2. Does the agency offer me a recruitment expertise and/or pipeline I don’t have on my team?  See #1 for Yes and No options.

3. Is it financially feasible for me to add more capacity to my team, as compared to an agency option? This one took some more work. If I had a need for an agency to fill, let’s say, three positions and it was going to cost me $100K, well, obviously I could hire a pretty good recruiter for $100K. But, would I need that Recruiter in year 2, 3, etc.? Adding headcount isn’t a one time cost for an organization.

Ultimately, for me on the corporate side, it was almost always a capacity issue.  I had the expertise, but we had bubbles of work I needed extra support with.  Too often, I see corporate TA leaders upset over agency spend and it’s based on the fact they don’t have good recruiters on their team, yet there unwilling to change this fact. I’ll pay for additional short term capacity. I won’t pay for expertise I should have on my team everyday. That becomes my issue!

Corporate TA leaders become frustrated over agency spend because ultimately it’s a reflection on the team they have created.

 

The 19 Types of HR & Talent Software You Need

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I’m a virgin when it comes to HR Technology.  When I first got into really studying the industry I probably put HR technology into about three buckets: HR system of record, applicant tracking systems and payroll.  If you had those three types of software you had what you basically needed to run HR.

My friends, William and John, over at Key Interval Research recently released their latest study called “The Optimal Technical Stack”. The goal being let’s figure out what pieces of HR and Talent Technology you really need to run a ‘complete’ HR shop, and ideal HR shop.  If money was no object, what technology solutions should you have to be great?

Here’s the list. I’m going to put in order to what I think you should invest in first to last. The guys at Key Interval did not do this. They do real research, this ranking is just my opinion:

1. Human Resource Information System (HRIS)

2. Payroll

3. Recruiting/Talent Acquisition (Applicant Tracking Systems & Recruiting Automation)

4. Benefits Management

5. OnBoarding

6. Total Rewards (Recognition)

7. Performance Management

8.  Time & Attendance/Scheduling (Key broke T&A and Scheduling out separately, I think they go together)

9. Learning Management

10. HR Analytics

11. Succession Management

12. Engagement Tools

13. Recruiting Tools (Interviewing tools and Assessments – Key broke these out as two separate categories)

14. Wellness Management

15. Compensation Management

16. Employment Websites (CareerBuilder, LinkedIn, Glassdoor, etc.)

17. Collaboration/Communication Tools (Tools that help your employees communicate with each other: Yammer, TINYPulse, Chatter, etc.)

18. Case Management (Employee hotlines, tracking calls and issues brought into HR, etc.)

19. Workforce Planning & Workforce Management (Key had these broken out, but I think they actually probably fall into one of the 18 categories I have listed above somewhere)

You might rank this list differently depending on the situation you find yourself in with your current organization.  If I had my HR shop locked in and running down the tracks smoothly, maybe I would move up Wellness. If I had a crunch on hiring, maybe I move up some of the recruiting, interviewing talent attraction types of technology.

I think most people would look at this list and believe that their HR ‘suite’ is providing them with most, if not all of this stuff.  The reality is, most suites are good with about three of these, touch another three, and try to make you believe they have another three. That makes nine pieces they might cover, which leaves a ton of technology you just don’t have.

If you were to listen to any HR or Talent technology vendor in 2015, you would be led to believe that the only piece of technology you really need is HR Analytics!  That’s all we hear in the marketplace right now.

Another fascinating piece from the Key Interval research was that Succession Technology is ranked as the most desired need of organizations. Yet, has one of the lowest market penetrations. Also, it was clear to me, that organizations don’t really see any leader in this space. Most respondents used one of three tools for Succession: Some in-house/home grown (like an Excel spreadsheet), relied on what their HRIS suite offered (which is probably very weak) or relied on what their Learning Management system offered (probably weaker yet!).

No real players in Succession Technology!  Sounds like an opportunity…

Fascinating research and data from Key Interval.  Check them out. I love receiving their reports!