Category Archives: Technical Recruiting

Job Descriptions are Just Commercials for Jobs

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Only Employment Lawyers and HR Pros from 1990 believe that Job Descriptions are important legal-type documents that are still needed in 2014.   Most companies have given up on job descriptions (JDs).  At best you’ll find them, today, using ones from back in 1990 when people thought writing JDs was an important part of human resources.  You’ll still find a few HR Tech vendors around trying to make you believe this is an important skill to have.

Our reality, though, is that JDs are really just a marketing tool to get you interested in a position and company. Nothing more, nothing less.

If this is true, 99% of companies are failing at JDs in a major way!

The other 1% are using titles like “Ninja Developer” and think they’ve gotten it solved.  The problem we all share is that we haven’t let marketing just take this part of our business over. It’s a legacy thing.  Somehow we believe only people in HR can write job descriptions.  It’s that ‘legal’ thing again.  We need to make sure we put “EOE” on the bottom, and you know you can’t trust marketing to do that!

Last week a Facebook group I’m in shared the following employment branding commercial:

I know, this isn’t a job description, but do you really think the JDs at Kixeye look like your JDs?  No, they don’t!

I know. I know. Your company can’t do something like this.  You’re probably right.  But you can do something that is more like you. More authentic.  More real. More, well, you.

That’s the problem with your JDs.  They aren’t you.  In fact, I would argue they aren’t anyone!

Your JDs, most JDs, are just a boring list of job requirements, that may not actually be required, and skills needed to do the job, that may not actually be needed to do the job.  Job descriptions have turned into those things most companies are embarrassed to even show you.  Weekly, I have conversations with companies that will either say they don’t have a job description, or the job description is old and updated, or just flat out ask me to help right them a new one!

It’s time HR gave up the job description business and handed it over to marketing where it belongs.

 

Is Your Recruiting Department Racist?

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At one point in my career, over a decade ago, I was working with a company where we hired a high percentage of foreign born applicants based on the technical skill set they had.  Many of the names of these applicants were extremely hard to enunciate.  Most of the hiring managers I worked with would spell the names out or say “the guy that worked at…” A few would try and say the names and butcher them badly.

Internally, in our recruiting department, we would ‘joke’ about asking these candidates to change their name to something it was easier for the managers to say, ‘Joe’ or ‘Charlie’ for instance.  Deep down we knew we had some managers who would be more willing to interview if the name came across as ‘Joe Vishay’ or ‘Charie Xjang’.  The manager would assume that because the candidate ‘choose’ an American name they must have better English skills.

It’s racism at a strange level.  You want to hire the person, but you feel because you can’t say their name, they must not be worthy.

Check out this video –

This Man Changed His Name From Jose To Joe And… by buzzfeedvideo

I know if I asked 100 HR and Talent Pros if they were ‘racist’, 100 would say they were not.  But, at a certain level we are.  We won’t interview Jose, but we’ll interview Joe. You won’t interview Marcus, but you’ll interview Mark.  My hiring manager wouldn’t interview “Arjun” but he would interview “Al”.

How do you stop this?

Hire Jose and Marcus and Arjun to do the hiring. That’s a start, at least.  Call out those hiring managers who continue to not want to interview qualified candidates because they can’t pronounce the name of the candidate.  You know who they are.

Also, educate your hiring managers, and give them the phonetic spelling of the candidates name.  Let your hiring managers know the pride they feel about their own surnames is shared by cultures all over the world.  I’m proud to be a “Sackett”. I get asked almost monthly by someone if I’m related to the Louis L’amour ‘Sackett’s’, and rarely do I point out those were fictional books!

Take the names off all your resumes you send to managers, as a ‘test’, and replace the name with a code number.  Did it make a difference in who they chose to interview? It’s a great inclusion exercise to have with your leadership team.

No one ever wants to admit they are racist.  The truth sometimes is very sobering.  This isn’t about blame, this is about fixing what’s wrong. Great leadership teams will understand this.

It’s Too Long

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Wait for it…

“That’s what she said!”

I saved you the trouble.

Being too long is a major problem in the world today.  People aren’t willing to wait, primarily because they don’t have to.  Baseball can’t attract a young audience because the kids don’t want to sit around for three hours, at a minimum, to find out the outcome of the game.  Soccer is exploding in the U.S. because it’s 90 minutes and they don’t even stop the clock when someone is injured!  No commercial breaks, except for a short halftime period.

People won’t read a 700 page book, they want 300.  No one wants to watch a three hour movie, make it two.  Why do we have to have an hour meeting, make it thirty minutes.

Being too long is not a weakness you want to have in todays world.  Being too long is now a sign that you probably don’t really know what you’re doing.  If you can’t be short and concise, you’re looked at as ‘old fashion’.

That’s what your candidates are thinking of your selection process.  You try and tell yourself, and your leadership, that we ‘take our time’ because we want to ‘make the right decision’. But your competition is making those same decisions in half the time.  You’re old fashion. You’re broken.  You’re taking too long.

Moving fast used to be considered reckless.  Older generations would tell us to ‘slow down’.  Measure twice, cut once.  But, what if I made a process where measuring once was all that was needed, and I could eliminate the second measure?  Wouldn’t that be better?

The legacy of the recession in Talent Acquisition is this, you had less to do, so you filled that time trying to add value.  There is a tipping point to adding value.  You extending the length of your selection process at a point no longer adds value.  You’re taking too long to make hiring decisions.  I know this because I’m constantly hearing stories of candidates you want, accepting offers from other companies before you’re ready to make an offer.

You’re taking too long.

 

Can Corporate Recruiters Poach?

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Before we get right in and answer this question, let’s all get on the same page.  What is Poaching?  Wiki defines it as:

“Poaching has traditionally been defined as the illegal hunting, killing or capturing of wild animals, usually associated with land use rights.”

It can also be a cooking term, like Poached Eggs or Poached Salmon, but that’s not what we’re talking about.

The fact of the matter is that I don’t like the term ‘Poaching’ when it is used regarding talent acquisition.  Business Insider loves to use this in titles when they are talking about normal recruiting activity (Here, Here, and Here to share just a few).  There’s nothing illegal about ‘recruiting’ someone from another firm. Nothing!

Google has a talented group of Software Developers. Facebook needs Software Developers. Facebook recruits Google developers to come work for them.  That’s Recruiting at its most basic.  Nothing illegal about that.  That’s actually the basis of our capitalist society.  Free market economy.

So, why is it that we use the word “Poach” when describing something that is just basic business?

It’s because when an employee leaves you for your competition it pisses you off!  You feel robbed.  You feel like it should be illegal.  “Wait!  I spent so much time and effort to get you hear and now you’re just leaving me, for her!!!”

But, it’s not illegal.  It’s not ‘poaching’.  It’s business.  You either do it well, or you use words like ‘poach’.

Can Corporate Recruiters ‘poach’?

Let me put it to you this way.  If I was running your corporate talent acquisition department, and we had a recruiter who felt like they shouldn’t ‘poach’ from the competition, I would ask that recruiter to go work for the competition! At that point, that’s basically what they are doing anyway!

I feel so strongly about this, I truly believe a really good corporate recruiting function can cripple your competition. Truly!  If your corporate recruiters take the best talent from your competition and bring them to your team, your competition isn’t long for this world.  “Oh, yeah, but that’s poaching, Tim.” No, that’s Capitalism. That’s free market. It’s what our country is built on.

So, what I’m trying to say is this, if you don’t poach your competition’s talent you’re not American!

 

Why Changing How You Recruit Is Really, Really Hard

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Very quickly we are entering candidate driven markets in almost all segments of job categories, in almost all segments of the country.  Obviously, a better economy and increasing retirements from Boomers play a major role in this.  This is causing most companies to recruit differently than they have in a number of years.  I’m hearing the pain from corporate talent acquisition pros daily.  All over the country recruiters are having to actually recruit for the first time in a long time!

Getting recruiters to recruit is really hard.

Let that sink in for a moment.  Getting recruiters to recruit is really hard, when they haven’t really had to recruit for 10 years.

This will take change and here’s a glimpse of what most Talent Acquisition executives are facing right now:

1. We can’t get talent, we need to start doing this differently (Big Change, Uncomfortable).

2. Those who will have to change (Recruiters) immediately voice their displeasure, at a minimum. “Wait! What! You’re going to start measuring our activity!? Oh! You don’t trust us!”

3. Those who will get the benefit of change (Hiring Managers) sit quietly and watch, partially disbelieving anything will really change. Welcome to organizations.

That’s why changing how you recruit is really hard.  Those who have to do the recruiting don’t want change and are letting you know about it.  Those who need you to change don’t believe you can do it, and want you to prove it.    Neither side, seems to be on your side.

Changing how you actually recruit is very easy.  Getting people to change how they actually recruit is really, really hard.

 

The 1 Reason You Can’t Find Talent Right Now

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There’s one big reason you can’t find talent right now.  Here it is:

Simple economics plays a huge role in your ability to hire well.  We all like to think we are super star rock star talent acquisition pros, but the reality is we are mostly just pawns in economic cycles.  Sure you can have a great employment brand, and have great recruiting tools, and even have the most talented recruiters money can buy.  But rarely can’t you beat simple supply and demand.

Want to know why you’re struggling to hire right now?  There aren’t enough candidates for the jobs you need to fill.  It’s really quite simple.

We have an extended recession where almost all employee development and employee growth programs got cut to the bone.  No apprenticeships. No internships.  Old people held onto their jobs because of  the recession, while younger people went and found other ways to make ends meet.  The stock market that was in the tank during the recession came back bigger than ever.  The old people now want to retire, and they are in bulk!

Now you want to hire because business is back!  You have new positions to add. You have old employees leaving you with all of that knowledge, and you haven’t seriously tried to grow an employee in a decade.

It took you 10 years to get to this point.  It’s going to take you more than increased job board ads and new ATS to get you out of this.  Here are few tips to get you through a Candidate Driven Marketplace:

1. Start growing your own now. No, it’s not a short term solution. But you must realize your problem is both short and long.

2. Get comfortable with stealing talent from your competitors and anyone else. Also, they’ll be stealing from you.  Welcome to the show.

3. Upgrade your recruiting staff, yesterday.  Yeah, I like Bonnie to, but she can’t really recruit.

4. You have to get your organization to understand your reality.  Like Hillary said, “It takes a village”.

5. Learn the concept “Total Talent” and get comfortable with it.  The rest of the world already has.  The U.S. is a decade behind.  Total talent is the concept that an organization has many avenues of talent: direct employees, consultants, contract employees, temporary employees, part time, job share, etc. No longer should you even want just ‘direct’ employees.  Smart talent acquisition strategy incorporates all levels of talent, not just one.  Unless your name is Bonnie.

Why Your Employment Brand Really Matters

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There’s really only one reason that you should have any concern over your employment brand and it’s this:

Job at Great Brand = High Self-esteem

Stop for one minute and don’t think like a marketer, but like a normal person. Why does a normal person want to go to work for a great brand? Why would you?

Let me put it another way.  Why do you buy and wear brand name clothing?  It’s not because it’s, necessarily, better made than any other brand.  It’s because it makes you feel good to wear that brand.  People look at you and see that you’re wearing that brand.  It gives you a boost to your self-esteem.

Now, think about the brands you love. For me, I love Nike.  Always have, since I was a kid.  I have a lot of Nike stuff in my life.  When I see someone that works at Nike, I get excited.  I want to know more about how they like it, what its like, etc.  I’ve applied to work at Nike early in my career, and got shot down.  I know working for Nike would have made me feel good about myself and the company I was working for.  I have a belief that others would have been ‘impressed’ I was working for Nike.  Whether if it was true or not, that was my perception.

The only true reason your employment brand is important is because of this.  People want to work an organization that is a boost to their self-esteem.  Even if your brand is neutral in doing that, it’s a negative.  They want to work for a brand ‘they’ feel others will be impressed by for a number of varied reasons: it’s cool (Google/Zappos), it’s important (Universities/Government/FBI), they do good stuff (Hospitals/Teachers), they make a ton of money (Berkshire Hathaway), they are innovative (hot new tech firms), they are professional (law firms/banking/professional services), etc.

Your employment brand, for some segment of your hiring population, needs to raise their self-esteem.  Find out what it is about you that does that, and you’ll have employment branding figured out.

3 Ways I Make HR Better

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If you’re sitting in your HR office right now reading this, about to create some new HR stuff – stop – your wasting our time (and by “our” I mean all of us employees in the organization).  “Wow, look who woke up on the wrong side of the week!”

It’s not that I don’t think being creative is important. It is, it’s Hugely important.  Being creative in HR just isn’t important.   I know you think it is, that’s because you want to be creative, so you make yourself believe that’s important.  But the reality is, anything you can do, I can do better.  No, not because I’m better than you.  I mean I probably am, but that isn’t the point.  I can do it better because all I’m going to do is take what you’ve already done, and make it better.

In fact I’ll do a few more things while working on improving your thing:

1. I’ll make it cheaper

2. I’ll make it more simple to use

3. I’ll make it fun to do

See! Stop being creative, and just start making things better.

From an article in Fast Company:

The line between becoming a pioneer and a “me-too” flop can be unclear when you’re in the weeds of development. Uncertainty is an easier destination to arrive at than confidence, especially when the truth is, there’s no such thing as making anything that’s really new. Everything is an evolution of something else. But you can make something better. When in doubt, ask yourself if you’d use your new product instead of the market leader’s. If the answer is yes, keep going. If it’s no, then stop and rethink.

This obviously talks about products, but services and what we offer in HR are very similar.  Is that program you’re developing in HR better than what your competition is developing in HR?  If yes, carry on. If no, make it better.  It isn’t hard. It will take some hard work, but it’s not mentally challenging.  When I see people unwilling to make their HR Shops better, I know one of two things are at play:

1. They’ve given up on the organization, and they need to go, or;

2. They are fundamentally lazy, and need to go.

It’s a painful truth most leaders just don’t want to realize.

Just make it better.

4 Ways To Find Great Talent on Glassdoor

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The next biggest recruiting play is not LinkedIn, or CareerBuilder, or Monster.  It’s Glassdoor!  But you wouldn’t know that, because you still see them as a place where former employees and zombies go to bitch about your company and bad managers.  It’s not!

Kris Dunn and I are going to show you, in this month’s FOT webinar, how smart companies are leveraging Glassdoor in their recruiting practices to steal your talent, and it’s not the crappy talent you wish would leave!

Yep, Glassdoor is sponsoring this webinar.  Yep, Kris and I made sure they knew we don’t hold back punches!  That, in and of itself, is cool, because they know we speak the truth, and they aren’t afraid of the truth getting out (BTW – we have a lot of companies not willing to do FOT webinars because of this!).

Let’s face it. HR pros have a long history of being uncomfortable with sites like Glassdoor.com. After all, the only people that use Glassdoor.com and sites like it are disgruntled ex-employees that you fired, right?

Wrong. It was wrong 5 years ago, and it’s horribly wrong today. Rather than view these types of sites as a threat, smart HR and Recruiting pros are learning how to use the reputation/rating sites to manage their employment brand, connect with candidates and make better hires.

The days of the employment brand strategy with scripted photos, smiling faces (just the right amount of diversity!) and PDFs are over.

That’s why we’re going deep on reputation sites like Glassdoor in the July version of the FOT Webinar entitled,“How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor.”  Join Kris Dunn and Tim Sackett from Fistful of Talent at 2pm ET on Wednesday July 30th, and we’ll hit you with the following:

– How the the yelp-ification of America—the trend towards consumer-based reviews in almost every area of our economy—is changing the way employees and candidates think about job search and employer brands. It’s second nature for your employees to rate a restaurant, a book or a movie online. That means that employees of all types (not just the ones who want to complain) are more willing than ever to participate in your brand through user review.

– Why the explosion of social media and deep coverage of every aspect of our lives through video and photos is changing the willingness of smart companies to increase their transparency.  Every employee and candidate who interacts with your company is a potential reporter, and they expect you to share the good, bad and ugly about working with your firm openly and honestly. Old versions of employment brands won’t cut it—you”re going to have to give up some control to maximize your brand.

– We’ll cover the 5 Biggest Myths about company reputation sites like Glassdoor and tell you which ones are completely BS and which ones you actually perpetrate by not fully engaging on sites like Glassdoor. We’ll hit the usual suspects here: “The only comments are from the bad employees”  and “The salary data out there isn’t factual,” and tell you why things have changed. More importantly, we’ll cover how you actually may make the myths a reality by not fully engaging on reputation sites.  Think about that last sentence: You’ve got to be in the game to influence the game.

– Last but not least, we’ll give you a 4-step playbook on how to engage on reputation sites and become more of a Marketer as an HR/Recruiting Pro.  It’s true—you wouldn’t have read this far if you didn’t want to learn more about how to use reputation sites like Glassdoor to maximize your company and your career. We’ll help you get started.

The outside world now has a huge say in how your company/employment brand is perceived, whether you engage or not. FOT thinks you should engage.  Join us for “How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor” at 2pm ET on Wednesday July 30th and we’ll show you how.

(FOT Note: Glassdoor is sponsoring this FOT webinar. We’re happy to have them as a sponsor and, true to their commitment to transparency, they’re letting us talk about the myths and a lot of other realities HR and Recruiting pros have experienced related to Glassdoor—without restriction. That type of balance makes them a great partner.  Join us and we promise you’ll get a balanced view—no sales pitch—as well as an insider’s guide to how to use sites like Glassdoor to become a better marketer as an HR/Recruiting pro.)

If Only They Could Hear What I Have To Say…

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It’s the age old resume problem.  We’ve all had it one time or another.  When I was early in my HR career I desperately wanted to work for Nike.  I had this vision in my head that it would be such a super cool place to work, I was a huge brand advocate, Nike couldn’t have selected a better HR Pro.

I applied.  I applied, again.  I applied, again.

Nothing. Well, nothing, besides the obligatory form email telling me thanks, no thanks. Just Don’t Do It.

If only they could hear what I have to say and see my passion, there is no way they wouldn’t select me.

That was years ago, then companies like HireVue came along and changed the game.  Now any company could ‘see’ me through the use of digital interviewing.  Life was good. Too late for Nike and I to have a long successful relationship, but such is life, I had to find out how to Do It with someone else.

I thought that was it.  HR technology at its best, really no room for ‘real’ improvement, just window dressing changes from here on out.  That was until HireVue decided to hire some really, freaking, smart people that know a bunch of scientific stuff, and talk about stuff you and I wouldn’t understand.  HireVue’s scientist found out there is a level above digital interviewing.

Language and behavior analytics is the science behind what people say and how they say it.  The words they use, their expressions, their vocal infliction, etc.  Basically, you can learn 100,000 times more from this analysis, then just using a resume. HireVue launched HireVue Insights with this in mind. As I understand it the more data you collect through digital interviews, the better HireVue Insights is able to compare to top performers and make recommendations. This is really freaking cool!

HireVue beta tested Insights with one of their client partners Chipotle, which by the way just locked down Consumer Reports best burrito place! Chipotle is growing like a weed.  They’ll make 40,000 or so hires this year.  Using HireVue currently for digital interviewing, their normal digital interview to hire ratio is 10 to 1.  Since they began using HireVue Insights, that has gone to 4 to 1!  It doesn’t matter if you’re hiring 40,000 or 40, those kinds of increases will make any Talent Acquisition Pro’s Day!

I still can’t get past this idea that now candidates can actually be ‘heard’.  It’s really another game changer, when I thought the game was over being changed.  It’s the one major complaint every trench HR pro hears throughout their entire career.  I don’t get the science, it’s way over my head, and I’m fine with that.  As an HR Pro I just want the best hires, as fast as I can.  Insights just changed my world!

Just imagine if Nike would have used HireVue Insights 15 years ago to hire that mid-level HR Manager in Portland?  Right now, I would probably be having lunch with Phil Knight and Mike Jordan (I would call him Mike if I was running Nike HR, because we would be close friends!), as his right hand man, running HR for Nike.  But, No!  Nike missed out.  It’s a shame for them, I’m really good, Phil and Mike would have loved me!