6 Ways to Make Your Recruiting/Talent Metrics More Strategic

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Let’s face it—the recruiting metrics you use at your company are either non-existent or stale.  Sure, you tried to roll out the basics—time to hire, cost per hire—but all that did was put the focus on your HR/Recruiting function, not the people who actually make the final hiring decision.  Flash forward 12 months since the launch of those basic recruiting metrics, and you’re bored… heck, everyone’s bored.

Never fear! The FOT webinar makes it’s 2015 debut with Six Ways to Make Your Recruiting/Talent Metrics More Strategic – And Make Managers Own Their New Hires.

Join us for this webinar (sponsored by Chequed.com) on Thursday, February 26th at 2pm EST (11am Pacific) and we’ll hit you the following goodies:

– A review of the traditional talent selection/recruiting metrics.  We’ll give you a rundown of those metrics like Time To Fill and Cost Per Hire, what the standard benchmarks are for each and then explain why only using these traditional metrics is a lost cause/suckers play.

– An explanation of the Holy Grail of reporting Recruiting Effectiveness and why it changes the conversation from “Did we fill the position?” to “Did we make the right hire and what happened once we filled the position?“. We call this metric Hiring Manager Batting Average (HMBA for those of you that need an acronym), and it’s the cleanest, most all-encompassing metric you can have to make your internal recruiting conversation strategic—not transactional—and actually make it tie in to your overall talent strategy, not just Talent Acquisition.

– How to change the dialog of organizational turnover from being an HR problem to being everyone’s problem. Admit it, you report on turnover all the time. We’ll show you how to link turnover to your selection process in a way that spreads the wealth related to turnover responsibility—and actually sets you up to be more consultative and less reactive related to employee churn.

– We’ll give you 5 additional metrics to show how your recruiting/staffing process actually reduces risk of bad hires and prepares for future searches.  You need to get out of the trap of only reporting cost and time.  We’ve got the metrics to show you how to do that.

Things that are hard:  Riding a bike on a freeway. Getting your kids to eat peas. Getting managers to own the bad hires they make and be interested in getting better at selection.  Join us for Six Ways to Make Your Recruiting/Talent Metrics More Strategic – And Make Managers Own Their New Hires on Thursday, February 26th at 2pm EST, and we’ll show you how to create recruiting/talent metrics that get the attention of your organization.  You’re on your own with the other two.

Rejection Letter Dos and Don’ts

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A number of years ago I got rejected for a job.  I know, I know, you are probably as surprised as I was.  The funny part is, I got the hard copy, snail mail rejection letter 18 months after I had apparently applied.  I went back into my email to try and figure out what really happened.

You see, as a Recruiting Pro, I wouldn’t actually apply through an ATS, especially for an executive position, which this was.  My email confirmed the fact; I had sent the CHRO of a large organization my resume directly.  This rejection letter was from that contact.

18 months. Send a resume. No communication for 18 months. Rejection letter. That’s the time line. How’s that for a solid candidate experience!?

Ever since this experience I’ve always had strong beliefs of what you should do and not do when it comes to sending out rejection letters.  Here’s the deal about Rejection Letters:

Do –

  • Send personally signed letters to all people you have had personal contact with (i.e., over the phone, in person, referred by someone internally – you get the idea).
  • Draft a letter(s) that builds your brand.
  • Once a candidate is a “no”? Send the letter. If they’re a “maybe”? Keep them in the process.
  • If they never had any personal contact, send them the ATS mass email.

Don’t –

  • Send a letter to everyone who applies.  Within your recruitment/sourcing process should be a communication when someone applies.  In that communication, let them know that only those chosen for interviews will be considered part of the recruitment process – meaning we will communicate with those individuals directly moving forward – all others thanks, please apply for other positions that come up that fit your experience and background.
  • Tell people you chose someone with better qualifications or someone who is more qualified – you really don’t know that – who you chose was a person who best fit your organization at this time.
  • Tell people you’ll keep them on file for future consideration. You and I both know that you don’t. Tell them the truth – if you ever want to work here, apply again and possibly make some internal connections to help move your resume to the top.

In the end, you want your rejection letters to make people feel like I’m glad I applied, and I would apply again and I would continue or will start using this organization, buy their product or service.  It’s not easy, but it can be done.

If you really want to know what people think of your rejection process, pick up the phone and call a few that have made it to different levels of the hiring process, and just ask. People who get rejected are more than happy to give you feedback!

T3 – @OrgVue #HRTech

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Today on T3 I get the pleasure of reviewing OrgVue a London based tech firm and management consultancy, that built one of the most awesome HR specific Business Intelligence tools I’ve ever seen!  OrgVue is an integrated software platform bringing Org Design, HR Analytics and WOrgVue logoorkforce Planning together in a single product. Gartner named them the ‘Cool’ product of 2014, and ‘Cool’ is an understatement!

Think about this way, you have many systems in your organization that have employee data, and even in a suite environment, rarely does everything come together nicely.  It’s messy. OrgVue takes all this messy data and brings back to you clean answers.  One thing every HR shop gets tasked to do is developing Org Charts. OrgVue takes Org Charts into the next millenium.  It does, intuitively, what we always wished Org Charts could do. Click on a person and gives you all their data, performance, roles they’ve been, etc.

From a workforce planning perspective it does real-time workforce modeling.  Lose your head of design? What impact will that have downstream? OrgVue can show you in a few clicks. Want to re-org? OrgVue can show you cost savings of the new org before you even make the move through it’s modeling tool.  OrgVue takes the HR Business Partner model to a whole new level.

5 Things I Really Like About OrgVue: 

1. OrgVue gives an organization one source of true data maintained through seamless integration of multiple systems and locations. Want to compare hiring analytics between Michigan and Texas, just a few clicks. North America and Europe, a few more clicks. It’s crazy powerful!

2. OrgVue constantly is intaking and cleaning data in real-time.  This means the charts and reports you pass along to decision makers are accurate and not dated.

3. So many of our executives are visual learners. OrgVue understands this and brings your HR data to life visually. Also, executives are known for asking for ‘one-more-thing’, “Can I just see this data sliced a bit differently”. It’s the vain of HR pros around the world. Not with OrgVue.

4. The organizational modeling and scenario planning tool is unlike anything I’ve seen from any other vendor, ever. In fact, I’ll say that OrgVue probably could take the jobs of some highly paid consultants that you pay to do this now!

5. Everything you create and see in OrgVue is turned easily with a click into Excel, PowerPoint and PDFs.  Why fight it?! Big orgs want their paper, spreadsheets and slides, so give it to them, when they need it.

I say this too often, but I was completely blown away by this product.  I would invest in this company, that’s how blown away I was!

But, let me be clear, OrgVue is for a sophisticated HR buyer.  This is a big shop, Fortune 1000 type product.  Regardless, I would encourage every HR executive you must demo this product. Even if you aren’t in the market, treat this a personal development, the OrgVue folks will teach you some stuff on this demo.  You will never look at your data the same way again!

Double Your Chances for Promotion in Two Easy Steps

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I had a kid reach out to me last week and ask how he could get promoted at his current company.  I call him a kid, because he was probably 20 years younger than I, so I’ve reached that point in my life I can start calling adult professionals, ‘kids’.

Laurie Ruettimann and I had this talk just a couple weeks ago, right after she turned 40. I told her, “I’ve finally reached that point in my life where I have 20 years of solid work experience, but I feel bad about telling people that number!” 20 years of experience sounds old!  I remember when I had five years of work experience and I would try and stretch it to 7 or 8 years of experience by adding in college jobs!

Now, I have the legit experience and I want to make it sound like it’s ten years!

So, this kid wants to get promoted.  He’s got just under 5 years of experience and he’s itching for more.  We’ve all been there. Here’s what I told him:

“You need to do two things in this order: 

1st – Put together a self-development plan with activities and goals and a timeline. Show that you’re working on your ‘opportunity’ areas. (Opportunity areas are weaknesses for the GenXers reading this) 

2nd – You need to make your direct supervisor keenly aware of this plan, and (the most important part) you need to ask that supervisor for help in accomplishing your plan.  Have very specific things your boss can do to help you complete your development plan.” 

We then talked about what some of those things would look like based on what he told me he thought his ‘opportunity’ areas were.

Bosses love to promote people they believe they’ve helped and mentored.  It’s a great ego stroke, and they get bonus points from the organization because they are ‘developing’ talent.  Bosses don’t get credit for hiring great talent.  They get credit for promoting great talent.

It’s Organizational Behavior 101 at it’s finest.

It doesn’t have to be very sophisticated.  Bosses like to promote people that they believe are engaged in their job and the company.  By you taking the initiative to have your own development plan, and not wait for them to offer it up to you, and by you asking them for help, you just doubled your chances of getting promoted.

There are a lot of moving factors in anything like this, but if you are working for someone who is respected in the organization, and you have an above average performance as compared to others in your work group, this will almost always play out well for you.

Want to get promoted?  It only takes two steps.

Will Your Kid Grow Up to be in HR?

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The website BookofOdds.com had an interesting article titled “Hey Kids, Pick A Career“, in which they give certain odds on what occupations your child (or any child born for that matter) will become a certain profession. This is of particular interest to me since I have one son entering college this year, and another, next year.  Both of my sons are weighing those normal options of doing what they think they want to do vs. how much money can I make.

As you can imagine the article gives some of the obvious careers first, like the odds my kid will be a:

  • Surgeon: 1 in 2,872
  • Professional Athlete: 1 in 9,684
  • Fashion Model: 1 in 81,440
  • Fire Fighter 1 in 452
  • Elementary Teacher 1 in 87

Because you know, we all thought we were going to be one of those when we grew up!

I don’t know about you, but I when I took the career interest assessment in my junior year of high school it didn’t say I was going to be a HR Pro.  In fact, mine gave me my top 3 “best” career choices, which honestly in order were: 1. Teacher; 2. Floral Designer; 3. Sales.  Not sure how the Floral Designer got in there, but to this day I love working out in the yard! There wasn’t even a category for HR or Personnel or Hiring Guy or anything.

So, Book of Odds really got me thinking about what my 3 son’s will be when they grow up. I know their personal choices right now (oldest to youngest) are: 1. Exercise Science or Accounting, 2. Musical Theater, 3. Stay at home with Mom.  Fairly normal given their ages of 18, 16 and 11.  In reality they are more likely to be:

  • Administrative Role: 1 in 5
  • Sales: 1 in 9
  • Food Service:  1 in 11
  • Healthcare: 1 in 19
  • Education: 1 in 16

What about HR?

  • Human Resources: 1 in 656.9
  • More interesting: 1 in 10 HR Pros make under $28,030 per year (ouch!).

Well, I can hope, like most parents that my kids find careers that pay the bills and make them happy. The odds are I’ll probably have at least one living with me until their late 20’s!

First Ever Michigan Corporate Recruiters Conference!

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I’m super excited to announce I am co-organizing the first ever Michigan Recruiters Conference to be held on March 13th in Lansing, MI starting at 9am!

Jim D’Amico, Director of Talent Acquisition at Spectrum Health, and I have been talking about doing this for over a year and late in 2014 we finally just said, “Screw it! Let’s pick a date and force ourselves to get his puppy off the ground!”  And we did it!  With a lot of help from Jim’s team at Spectrum, my team at HRU, our techy guy Matt Wagmann and our friends at the Accident Fund corporation!

Register at www.MichiganRecruits.com

Our Goal for the Michigan Recruiters Conference:

We want an event similar to an ERE, but local. Great recruiting and talent acquisition content, without having to pay thousands of dollars to attend.  Our fee is $49! We want to raise the level of recruiting in the state of Michigan.  We want to offer this in an environment where the corporate Talent Acquisition folks don’t feel like it’s a meat market (i.e., no staffing agencies).

We want to bring in national speakers, corporate talent acquisition best practices and next-gen practices that aren’t even being used by the masses. We want to network and share our successes, and find ways that corporate talent acquisition pros can better leverage each other and their knowledge. We plan on having two Michigan Recruiters Conferences per year, one in the Spring and one in the Fall.

We are not doing this for profit. The sponsors (CareerBuilder is our first, but we would love more!) and fees are only to cover costs of running a great conference like this. Sounds like we want to be a bunch of Hippies!  I hope so, this is going to be great!

The format of the Conference: 

Unlike normal HR conferences we aren’t looking to do 1 hour and 15 minute sessions. Who the hell even came up with that length of time!? It’s way too long, and just encourages rambling. We are Recruiters, we don’t have time to ramble!  Our sessions will be 30 minutes, 45 minutes and 1 hour, depending on the content and presenter.  A professional national speaker can easily hold the stage for an hour.  Your local sourcing pro who has some great ideas to share, might only need thirty minutes!

We will strive to have you leave each conference with great ideas you can use immediately, ideas that will challenge what you do long term, and increase your network and tribe of other talent acquisition pros you can lean on.

It won’t be a full day.  6 hours or so. Get in, get out, go make placements.

We’ll attempt to always hold these at host corporations who are willing to have this progressive knowledge come into their walls.  Thank you Accident Fund Corporate, and Darcy Kerr, for hosting this first conference in Lansing, MI!

Why no staffing agencies? 

I’ve already gotten a ton of crap on this. “Tim, aren’t you a staffing agency?” “Tim don’t you rail against being treated as a second class citizen by LinkedIn?” “Tim this is hypocritical!”

Here’s the deal.  I speak about a dozen times a year, nationally, to HR and Talent Acquisition pros, and never once have I been accused of trying to sell my services. I’m not worried about me, but I know my industry.  I’ve already had agency folks try and sneak their way into the conference like a Catfish!  To make the Michigan Recruiters Conference a success we need corporate talent acquisition pros and leaders to see the value of a conference like this. If their first experience is some cheese-ball from RecruitTech coming on to them in the first fifteen minutes, that experience is ruined.   So, Jim and I decided, no agencies, yet.

We do see a time down the road, once the conference is established, where we will be able to invite in our agency brethren.  Minnesota started in a similar way.  Even at that point, we’ll have hard rules around selling at this conference.  It’s designed to be developmental. That’s the conference we want.

Sometimes to make something great, you rub a few folks the wrong way.  Agency folks are resilient, to say the least, I know they’ll bounce back. I look forward to the day I can invite them as well.

The 2014 #8ManRotation eBook is Here!

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I’ve got some buddies in the HR industry: Matt Stollak (aka The Professor), Lance Haun, Steve Boese and Kris Dunn.  Five guys who like HR, love sports and we all write about it many times throughout the year.  Back in 2010 we decided, with the majority of heavy lifting done the Professor, to put all these posts together as an annual ebook.  Today we release the 2014 edition of The 8 Man Rotation.

The title “8 Man Rotation” comes from a basketball concept where 8 players are rotated in a normal playing group.  We only have 5 of us writing for this, but 5 Man Rotation isn’t really a thing.  Let’s face it, it’s our book, we’ll call it what we like.   If you like HR, Talent and such, and have a passing interest in how this might all relate to the popular sports stories throughout the year, this is for you!

The 2014 Forward is brought to you by the venerable Paul Hebert! Enjoy.

T3 – NAS Recruitment Innovation #HRTech

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

I’ve known NAS Recruitment Innovation is a company I’ve known and worked with for over ten years.  It’s definitely a company I wanted to highlight on T3.  I’ve written this before but in my mind there are two kinds of technology companies: 1. Born out of a technology solution; 2. Born out of a problem and adapted to the technology of the day.  NAS, in my estimation, is in the later types of companies.

NAS was started as advertising, marketing, creative type company 60 years ago, specifically to help ‘personnel’ executives with something that hadn’t even been termed yet, but we know it today as “employment branding.”  Today, they rival the best recruitment marketing firms out there from both a creative perspective and a technology perspective.

NAS’s main technology solution is called ACTIVATE and it’s a candidate attraction platform. With a powerful SEO engine at its core, ACTIVATE pushes branded job positions from your ATS to your career site. But ACTIVATE is more than SEO. ACTIVATE integrates decades of strategic recruitment expertise and industry-leading analysis to optimize your candidate sourcing platform and improve the overall effectiveness of your recruitment marketing program. In simple terms, ACTIVATE increases your candidate pull. NAS turns your career site into a candidate attraction site.

5 Things I really like about NAS – ACTIVATE

1. NAS’s people get corporate recruitment at a much higher level than most technology recruiting companies.  It’s not just about the technology, you have to understand recruitment and candidates.  You need people on your side in Talent Acquisition and HR that are creative and NAS does this as good as anyone!

2. The ACTIVATE platform increases your candidate experience through better design and without you having to do any heavy lifting.  NAS gets how and why candidate search for jobs and uses this knowledge to deliver a great search and apply experience for candidates.

3. You don’t care about mobile, but your candidates do and the ACTIVATE platform will optimize this for you.  A great example is recruiting Nurses. Nurses aren’t at a desktop all day, they’re constantly on the move. But they engage their mobile devices all day long. If you aren’t mobile optimized and delivering a great mobile experience, you’re missing out in a big way!

4. ACTIVATE delivers you real-time metrics from your career site.  Big or small, this is a must have in today’s highly competitive talent market.  If you don’t know what’s working, or what’s not working, you’re just flying blind. No talent acquisition leader wants to be in this position.

5. CRM functionality with custom branded email campaigns.  Recruiting and CRM isn’t new, but it’s still something way too many shops are utilizing. If you do utilize a CRM you want to make sure it’s connected with the rest of your data, and the ACTIVATE platform does this with your ATS.

I’ve used NAS so in my mind they cater a little better to the talent acquisition pro who might not as technologically savvy as they would want to be.  They definitely don’t try and shove tech down your throat, but will ease you into it and show you how you can make great strides with it in your department.

NAS recruiting innovation has the technology and know how to help your talent acquisition team take your entire organization to the next level. Check them out, I’ve personally used them in the past and they made my life easy. I don’t know if I can give a company higher praise than that!

7 Things You Should Never Say When Asking for a Raise!

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There are certain conversations in our work lives that cause people the most anxiety and having to go in and ask for money is, on my list, the next most anxious work conversation most people will face.  I can think of many times that I wanted more money, thought I was deserving to get more money, and heck even our good old Comp people said the market should be paying me more money, and still, it is a difficult conversation to have with my superior (at least for me).

Like many people, I think I do a good job, give my best effort, produce great results, and after all that, should I really need to ask? Shouldn’t my boss ‘get it’ and just want to write me a blank check?!

With all this in mind, most people will screw this conversation up by saying things they really want to say, but shouldn’t, if they’re trying to get a raise.  Here are the top things you probably shouldn’t say when asking for a raise:

1. “If you pay 10% more, I will really put in some extra effort!” – So what you’re saying is you’re not putting in extra effort now…

2. “I looked in our HRIS system and I know Sheila on the 5th floor is making $5000 more than I am – and she’s an idiot!” – Not the best strategy to look at others’ private comp information, even if you have access, then call them an idiot – at least in my experience…

3. “If you don’t pay me more money, I’ll be forced to find another job that will pay me what I worth” – Be careful, I’ve tried this one, and they might call your bluff!

4. “I’ve done the math and if you fire Mike, I can do his job and mine, you save $50K, after giving me $25K of his $75K salary” – This actually might be a really good idea, But Mike might be the last one standing with the $25K raise, not you!

5. “I really don’t understand how you can be worth $50K more than me, I do all your work – and deserve more money” – Bosses just love to hear they are overpaid, don’t do anything, and you can do their job – NOT!

6. “I saved the company $1 million in reducing recruiting fees, by implementing a social media strategy successfully, I should at least get a fraction of those savings” – Why, yes you should – if you were in sales, but you’re in HR, and this was part of your job description. Sorry for the wakeup call – all employees aren’t treated equally – put on a helmet.

7. “I know times are tough, so I was thinking instead of more money you could give me an extra week’s vacation or pay for my health insurance or something else like that.” – Okay, Einstein, stop thinking – it’s all money. Vacation, health insurance, paid parking, lunch money – it all hits the bottom line on the income statement. You just showed how expendable you really are.

I’ve learned over the years, through trial and error (okay, mostly error) that many, if not all, of the above statements just don’t seem to have the impact that I was hoping for with my supervisor.  I have seen peers, who performed well, were loyal, dedicated to doing their best for themselves, their co-workers and the company, that got the raise they wanted by just being patient.

Supervisors are as uncomfortable as you are to have the compensation conversation. If you are as good as you profess to be, then they really do want to give you more, but probably can’t due to budget, market, others performing even better than you, etc.   It may be the hardest thing to do, but being patient, usually works out the best of all!

Career Advice #137 – There Will Be Haters

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Adidas just came out with some brilliant marketing for their new football (soccer) boots (cleats). Check it out:

This can also be used as just plain good advice for everyday professionals in the work world.

You are going to have haters in your life.  You can’t do anything about it.  It’s not your problem, it’s their problem.

All you can do is be the best version of you that you can be.  Some days that might not be very good, and some days you’ll be brilliant. That’s life.

You’ll be hated for being too nice. Too smart. Not smart enough. Because others like you. Because you were born pretty. Because you were born fat. Because you talk too much, or not enough.  Some folks just find life more enjoyable when they’re hating.

Regardless, there will be haters.