A 30-Minute Commute is All Most People Are Willing to Take!

We all kind of know this fact. Once you get more than 30 minutes away from your job, no matter how you actually come into work, it starts to feel like a chore. You begin to hate the commute. Doesn’t matter if you drive, take a train, walk, etc. 30 minutes, one-way, is our max!

It’s called Marchetti’s Constant: 

Marchetti’s constant is the average time spent by a person for commuting each day, which is approximately one hour. It is named after Italian physicist Cesare Marchetti, though Marchetti himself attributed the “one hour” finding to transportation analyst and engineer Yacov Zahavi.[1] Marchetti posits that although forms of urban planning and transport may change, and although some live in villages and others in cities, people gradually adjust their lives to their conditions (including the location of their homes relative to their workplace) such that the average travel time stays approximately constant.

I can’t tell you how many times, as a Recruiter, I was talked into believing this wasn’t true by a candidate that then screwed me by ghosting on an interview after driving to the location and seeing it was too long, declining an offer late, started the job but then quickly left because the commute was too long, or we had to over-compensate to make up for the time the person spent on the commute.

Probably one out of one hundred people can actually take a longer commute and live with it. 99% of people will eventually crack if the commute is over thirty minutes. So, what does this mean for us trying to attract talent to our organizations? There are certain locations in the U.S. that are much easier to have a thirty-minute commute than others:

On average, large metro areas with the shortage commute time:

  1. Grand Rapids, MI
  2. Rochester, NY
  3. Buffalo, NY
  4. Oklahoma City, OK
  5. Salt Lake City, UT
  6. Kansas City, MO
  7. Milwaukee, WI
  8. Louisville, KY
  9. Hartford, CT
  10. Memphis, TN

All of these metro areas have the majority of their citizens with a commute time under 30 minutes.

Who have the worst commute times? Think about the largest metro areas, even when you take into account their transit options: New York, San Francisco, D.C., Philly, Boston, Seattle, Chicago, etc.

So, it’s thirty minutes one-way or one hour per day, or five hours per week that the average person is willing to commute. I wonder if this plays itself out when you begin to factor in work from home options?

Let’s say you ask someone to commute one hour each way, two hours per day, but you let them work from home two days per week. Total commute time is still more at six hours per week, but would that make a difference enough to retrain and attract more talent to your organization? I have a feeling it would. It’s worth a test for those who have longer commutes at your work location.

Also, I have seen this done by any company, but I would love to see turnover data by commute time! I have seen data on hourly worker turnover and it’s amazing to see the differences by miles from a worksite in a radiant pattern. Every mile you get farther from the work site, the turnover increases exponentially until you get to about five miles where it skyrockets. So, we know if you hire hourly, low-skilled workers, your best bet for retention is less than five miles from your location (this also is about a 15-minute commute – car, public, walking, bike, etc.).

So often we want to focus on the stuff we control, versus stuff the candidate or employee can control, but we think it’s ‘their’ decision. The problem is, we allow people to make bad decisions and don’t think it will affect us, but it does in high turnover. All things being equal, or close to equal with candidates, take the one with the shorter total commute!

This isn’t about “Fit”, it’s about your Bias is showing!

“We’re big on CULTURE and fit!” We’re looking for the “right” person, not just skills!” “We just kind of know if they’ll fit or not…”

Of course, it’s not The Project if we don’t have some sports analogies that I tie back to some HR topic! That’s how this puppy was founded, probably won’t change. So, you might have missed a great sports-HR topic that popped last week!

LSU is the top college football program in the land and their head coach is Ed Orgeron. He’s beloved by a lot of people and has a great coaching pedigree. It’s surprising, with all of his success at LSU, that USC could have had him as their head coach, but he was passed over. And last week the truth of why he was passed overcame out!

“Specifically, Feldman said certain people in the Pat Haden administration “couldn’t get past what Ed Orgeron sounded like.”

“They didn’t listen to the players. They didn’t listen to the staff,” Feldman explained. “Ed Orgeron’s not a country club guy. I think he can relate to just about anybody…I think he can read people very well. I don’t think Pat Haden, who was the decision-maker at the time, that’s just not kind of guy he wanted. And I don’t think he could get past it.”

USC as an institution is elitist. They have graduates like Matt Charney and Neil Armstrong and George Lucas and OJ Simpson. Pat Haden, himself a USC graduate and Rhodes scholar, was the Athletic Director at the time Ed Orgeron was the interim head coach.

Can you imagine one of your hiring managers coming to you and saying, “Yeah, the resume is awesome, the references are awesome, but you know the candidate sounds dumb, so I’m going to pass!” That’s culture and fit. “We’re great” and we need someone who is going to “represent” us in a way where he makes us believe we are still great.

Pat had a bias. I want a head coach who ‘looks’ and ‘sounds’ like a head coach of USC. What does that mean? Looks good in a suit. Sounds like an educated person, probably white (at least sounds white). Heterosexual with a pretty wife. It was a look, an image. It wasn’t about results.

Pat Haden and USC were just doing what most organizations constantly do. They were hiring for fit. For “culture”. Believing somehow they had it figured out. Turns out, for Ed’s sake, they made the right call, because he is in a position where he is valued and they actually like his accent!

If you find yourself in an interview debrief and the conversation starts going down a path of “Fit” understand you’re about to hear someone’s bias coming out! Maybe you’ll even catch yourself and your own bias. We all have some and they mostly come out when we really can’t determine a real reason of why we don’t want to hire someone!

The #1 Holiday Gift For Recruiting and TA pros Worldwide!

When I worked at Applebee’s in HR we talked about terminations as giving someone a “gift”. Every time I tell someone this, they kind of chuckle. “Yeah! Great ‘gift’ I get fired!”

Of course, there’s an explanation.

Imagine you are working in your dream job (whatever that job might be). You love your job. You love the people you work with. You feel valued. You do great work. The hours work well for you. The location works well for you. You have a really good balance. You are in your dream job.

Now, imagine the opposite. You hate your job. You can’t even stand getting out of bed in the morning, knowing you have to go to ‘that’ job. You don’t like the people you work for. You can’t stand your leadership team. It’s too far away from home. Nothing seems to be right. As such, you probably aren’t giving 100%. You probably aren’t performing at your best. You will probably be fired.

The person who is miserable and not performing in their job needs a gift. That gift is we stop kidding ourselves that this will work out and we terminate them so that they now have the time and motivation to go find that dream job! A job they love! We all deserve that gift! Our life is so much better when we are working at a job we love. It’s a true gift.

So, what’s the #1 gift for Recruiting and TA Pros!?

No, it’s not to terminate them!

It’s to buy my book! The Talent Fix! Yay! It’s back in stock over at Amazon just in time for the holidays, and you can order it in bulk right now! If you want to buy signed copies for your team – send me a note (timsackett@comcast.net) and we can work out the details! I’ll even personalize them with funny messages if you send me what you want to say!

Dear Tina,

I can’t think of a more amazing recruiter who has ever graced the

earth. The world is a better place because you’re in it. Last night, 

I wept with joy from the idea of “you”! 

Tim (but really fancy signature type “Tim”)

You like what I did there!? 😉 It’s really the gift that keeps giving all year long!

Also, you should probably fire some folks who aren’t performing well and hate their job! They will not consider it a gift in the moment, but if they are lucky enough to find that awesome dream job, a job they love, eventually they might come to see it as the best gift they were ever given!

True or False: Corporate Recruiters Fear Agency Recruiters?

True or False?  It’s a common belief, in most Talent and HR circles, that most corporate recruiters fear agency recruiters.  Go ahead and argue if you would like, but it seems a little silly.

The reality is, true recruiting professionals don’t fear amateurs.

It’s like a really great professional Photographer. They charge money because they offer something someone is willing to pay for. Professional photographers don’t fear the mom at the soccer game with her $2,000 dollar camera and $5,000 dollar lens. Who cares that you have the equipment if you don’t know how to use it!? Pros don’t fear amateurs.

So, if you are a really good corporate recruiter who knows how to really recruit and source talent, agency recruiters don’t scare you, because you know your stuff! That’s the problem, though, right? The reason so many people feel the title of this post is true is because we all know so many corporate recruiters, who really don’t know how to recruit. They aren’t pros, they’re amateurs. Amateurs fear professionals when it comes to meeting head to head in competition.

The best professionals love it when a talented amateur tries to play at their level. These types of individuals help to push both parties to do the best work they can. Or, at least, they should! A great agency recruiter should push an average corporate recruiter to want to get better. An amateur agency recruiter will starve, that’s why you only see amateurs in the agency ranks for a very short period of time. If they aren’t good, they don’t eat! That is why on average, agency recruiters tend to have more recruiting skills than corporate recruiters. Agency folks aren’t full salary. How they are compensated forces them to have better skills, on average, of they are out of job.

So, how do corporate recruiters ensure they become professionals? Well, I love Malcolm Gladwell, so I’ll steal a little of his 10,000-hour concept (and go ahead and tell me it’s B.S. – I don’t care, I like it and I’ve seen it work). You must make yourself a true recruiting professional!  You need to invest time and development in yourself, in the recruiting industry, to become a pro. That means as a corporate recruiter, you focus on recruiting, not becoming an HR Pros. What?! Most corporate recruiters are corporate recruiters because that’s their path to get into a straight HR position. Their endgame is not recruiting, it’s HR. That’s a problem because they are not fully vested in the recruiting game. This is an amateur move.

The reality is, those who get promoted are usually professional at something. Become a great recruiting pro and the powers-that-be will take notice, and you’ll find yourself in positions you never thought possible. True professionals don’t worry about promotions, they worry about becoming a better pro at their craft.

The next time you start feeling yourself pushed by an agency recruiter, don’t curse them for what they do, embrace them for what they push you to become — a better recruiter!

I Don’t Always Use Recruiters, but When I Do… (I use Tim Sackett!)

I love those old Dos Equis commercials “The Most Interesting Man in the World” where the most interesting man says, “I don’t always drink beer, but when I do I prefer Dos Equis.” It’s great marketing that doesn’t seem to get old.  It actually ended in 2018, but it’s become part of our vernacular.

It got me to thinking as well. I started my HR career in recruiting working for the company I’m now running, so in a sense, I’ve come full circle. I started recruiting right out of college for HRU Technical Resources, doing technical contracts. It’s a tough recruiting gig but pays very well if you’re good.

When I left my first job, and the third party recruiting industry, to take my first corporate HR job. I left with a chip on my shoulder that armed me with such great recruiting skills that I thought, I would NEVER, I mean NEVER use a recruiting firm to do any of my recruiting. WHY WOULD I?  I mean I had the skills, I had the know-how and I would save my company a ton of money by just doing it on our own.

So, I spent 10 years in corporate HR before returning to HRU in 2009, and you know what? I was young and naïve in my thinking about never using recruiting agencies. It’s not just about having the skills and know-how; it’s much bigger than that. I worked for three different large, enterprise-sized companies, in three different industries in executive recruitment type roles and in each case, I found situations where I was reaching out to some great third-party recruiters for some assistance!

So, why did I change my philosophy on using recruiting agencies?  A few of the reasons I ran into in corporate HR…

1. Having Skill and Know-How only works if you also have the time.  Sometimes in corporate gigs, you just don’t have the capacity to get as deep into the search as you would like with all the hats you have to wear as a corporate HR pro.

2. Corporate HR positions don’t give you the luxury of building a talent pipeline in specific skill sets, the same way that search pros can build over time. As a corporate HR pro, I was responsible for all skill sets in my organization. Niche search pros can outperform most corporate HR pros on most searches, most of the time. It’s a function of time and network.

3. Many corporate executive teams don’t believe their own HR staffs have the ability to outperform professional recruiters, primarily because we (corporate HR pros) have never given them a reason to think differently about this. Thus, we are “forced” to use search pros for searches where executives like to get involved.

4. Most corporations are not willing to invest in the model and tech stack (people, technology and process) that puts themselves on a higher playing field than professional recruiting organizations. I would estimate only 1% of corporations have made this investment currently and more are not rushing out to follow suit.  Again, this comes from corporate HR not having the ability to show the CFO/CEO the ROI on making this change to have the best talent in the industry you compete in. So, the best talent gets sourced by recruiting pros and corporations pay for it.

I didn’t always use recruiting agencies, but when I did I made sure I got talent I couldn’t get on my own in the time and space I was allotted in my given circumstances.  When I talk to corporate HR pros now, and I hear in their voice that “failure” of having to use a recruiting agency and I get it! I get the fact of what they are facing in their own corporate environments.  It’s not failure, it’s life in corporate America and it’s hard to change.

Stay thirsty my friends…

When in Doubt, Hiring Attractive People Usually Works Out!

The first time I wrote that in a post, it was 2012 with a post called, “Hire More Beautiful People!“. In 2014, it was, “Do Managers Have a Bias for Hiring Attractive People!” (Spoiler Alert – Yes!) In 2016, I doubled down as the science continued to tell us, pretty people, make the best employees with, “Pretty People Make the Best Employees!”  In 2018, it was “The One Big Problem with Being Pretty!

All of them pre-Internet outrage wars. So, the fall out was minimal. A few ruffled feathers from some ugly folks, but all in all, people believe science! That’s hard for the extra-libs! They want to kill Trump for not believing science, but then it’s hard for them to kill me when I’m using science.

So, here we are in 2019, the height of #outrage culture and Business Insider feed my obsession to write about the Attractiveness Bias in hiring with, “11 Scientific Reasons Why Attractive People Are More Successful in Life!” I love science!

I think I write about our need to hire attractive people so much because it’s right there in our face and yet no one wants to admit to it! You see, I was raised a red-headed stepchild. I know what it’s like to not be attractive and lose out in life to some idiot who looks like Brad Pitt. To me, it might be the biggest travesty of our time!

So, what does “science” tell us about being attractive (remember – this is science, it’s not me!):

Since I’ve been writing about this concept of “Hiring Pretty” I haven’t really changed my position. When in doubt, hire an attractive one!

It’s a bit fascinating to me that there is so much research about this topic. But, like me, I think dorky smart people, who most of us wouldn’t consider attractive, are trying to prove all of this wrong, but we can’t! Those damn pretty people still keep coming out on top! It’s like they have pretty privilege.

There is one giant reason most people don’t get upset by this concept of “hire pretty”. For the most part, we all think we’re fairly attractive! Not all the time, but at our best, when our game is flowing great, we look in the mirror and go “yeah, I’d hit that!” Come on! Be honest! You believe that!

I mean, I can’t tell you how many times I’ve been in a hotel room getting ready to go down and speak and look in the mirror and think, “yep, they’re about to get destroyed by you, beautiful bastard!” Then, sixty minutes later, I see pictures of myself on social media and I look like a troll! A f@cking TROLL!

Every time I’ve ever struggled with getting a hiring manager to actually make a decision to hire, and they just won’t, I know the problem. I haven’t given them someone pretty enough to hire! Once I find an attractive candidate, they always pull the trigger and make the hire. It’s science, we can’t stop it.

So, kill me in the comments. I’m just sharing our reality that we continue to ignore. We love to hire pretty!

10 Resume Phrases That Will Get You Hired…Or Not…

Liz Ryan is one of those enigmas in the space of HR and Recruiting. She was an executive in HR when I was still in elementary school! She was also a “Junk Rock” singer before Laurie Ruettimann was Punk Rock HR! She was also an early internet writer in our space and got in early on the LinkedIn Influencer space. She has giant traffic and writes in a very safe way for places like Forbes, etc.

I’ve personally never seen her at industry conferences or events, I’m not even sure she’s a real person, at this point, she might just be A.I.! Besides all the writing she also does watercolor paintings for her posts, which is another quirk I don’t quite understand, but let’s face it, I’m just jealous of her massive traffic!

Here’s an example of what Liz’s content looks like 10 Boilerplate Phrases That Kill Resumes.

Liz’s list of killer resume phrases are:

  • Results-oriented professional
  • Cross-functional teams
  • More than [x] years of progressively responsible experience
  • Superior (or excellent) communication skills
  • Strong work ethic
  • Met or exceeded expectations
  • Proven track record of success
  • Works well with all levels of staff
  • Team player
  • Bottom-line orientation

I’m sure your own resume probably has a few of these beauties scattered through your 3 or 4 pages. This got my head spinning on what do we need to put on our resumes to get noticed, and, more importantly, get us hired!

So, here are my 10 Killer Resume Phrases to Get You Hired:

  • Guaranteed not to fall asleep, much.
  • I will give 110%, 10% of the time.
  • I always show up to work on time, if you come and get me.
  • There’s no I in Team, but there is an M and an E.
  • Completely clear of all past communal diseases.
  • I’m all about making money. (Graduate of Gary Vee University!)
  • Likely to Perform well.
  • Will do almost anything, once we define “anything”.
  • Plays well with others (Oops, that is actually on my resume!).
  • Great personality, when medicated properly.

For all the Hiring Managers and HR Pros out there, you know that while these phrases are unlikely to show up on a resume anytime in the near future, they are probably closer to the truth on some of those rare candidates we all have stories about.  With us all living in this narcissistic world of social media and an elevated sense of self, I don’t see outlandish statements going away anytime soon on resumes!

So, screen well, assess better, use automated reference checking tech, interview better than you ever have, and for the love of St. Pete, smile and have some understanding that so many of those looking in the job market grew up in a world where we have all been told how awesome we are!

I’m on a Liz Ryan watch. Let me know if you’ve actually seen or met her. The pics online have been the exact same for a decade, so I’m about 99% sure she’s not a real person or was a real person, died, and now A.I. has taken on her persona and just kicks out boilerplate HR and recruiting content! Which would be totally awesome!

The 7 Words That Turn Candidates Off!

Communication is a tricky thing. It’s so easy to turn off another party by simply using just one wrong word, especially when you’re trying to build a relationship with a candidate you potentially want to hire.

I think there are some words and phrases that have a high probability of turning off a candidate to want to come work for your organization. I speak to students a few times a year about interviewing and I tell them something similar, which is what you say can automatically make a hiring manager not want to hire you!

Think about being an interview and the candidate starts to tell you why they’re no longer working for ACME Inc. “Oh, you know it was just a ‘misunderstanding’, I can explain…”

“Misunderstanding” is a killer word to use while interviewing! It wasn’t a misunderstanding! You got fired! The ‘misunderstanding’ is you not understanding the crap you were doing was wrong! 

So, what are the 7 Deadly Words you should never use as a recruiter? Don’t use these:

-“Layoff” – It doesn’t matter how you use it. Even, ‘we’ve never had a layoff!’ “Layoff” isn’t a positive word to someone looking to come to work for you, so why would you even add it to the conversation!

-“Might” – Great candidates want black and white, not gray. “Might” is gray. Well, we might be adding that tech but I don’t know. Instead, use “I’m not sure, let me check for you because I want to get you the truth.  Add

-“Maybe” – See above.

-“Unstable” – You know what’s unstable? Nothing good, that’s what! If something isn’t good, don’t hide behind a word that makes people guess how bad it might be, because they’ll usually assume it’s worse than it really is!

-“Legally” – “Legally” is never followed by something positive! “Legally, we would love to give you a $25K sign-on bonus, but…” It’s always followed by something that makes you uncomfortable. When trying to get someone interested in your organization and job, don’t add “Legally” to the conversation!

-“Temporarily” – This is another unsettling word for candidates. “Temporarily” we’ll have to have you work out of the Nashville office, but no worries, you’ll be Austin soon enough! Um, no.

-“Fluid” – Well, that’s a great question, right now it’s a fluid situation, we’re hoping that hiring you will help clarify it! Well, isn’t that comforting… Add: “Up in the air” to this category!

We use many of these words because we don’t want to tell the candidate the truth. We think telling them exactly what’s wrong with our organization, the position, our culture, will drive them away. So, we wordsmith them to death!

The reality is most candidates will actually love the honesty and tend to believe they can be the one to come in and make it better. We all want to be the knight on the white horse. Candidates are no different. Tell them the truth and you’ll end up with better hires and higher retention!

Breaking Down @LinkedIn’s Entire Database! #TalentConnect

I have a confession to make. I use LinkedIn every day! Not just Monday through Friday, I’m on the app on Saturday and Sunday as well! So, don’t think this is a LinkedIn hater post! I’m a LinkedIn 1%’er! I’m a bit addicted to LinkedIn, to be honest, I might have to go see someone!

Being on LinkedIn every day like I am, you begin to notice a few things. Some are great, like content that I find my network sharing that I probably find on LI before I find anywhere else. I love to read about the celebrations of people doing great things at work. I love to read about the funny stories and the heartwarming stories of people in their workplaces. All great stuff!

The more time I spend on LI I begin to feel like the database is basically populated with about 6-7 main types of profiles. It’s like the world is broken down, not in male or female, or black or white, but in these mini-subsets of lives. Here’s what I see when I look at LinkedIn Profiles (these are not official LinkedIn database numbers!):

Sales Pros: I want to say that it’s at least 40% of the LI database, but I know it’s less. But, the reality is, if you’re in sales of any kind, you probably are on LinkedIn at least multiple times a week, and you’re probably sending me an InMail trying to see if I want to blindly give you access to my investment portfolio, sell me leads to executives, sell me offshore recruiting solutions, etc. It’s endless! Even the LinkedIn Sales Pros get into the game and I probably get a message through LinkedIn Sales Navigator from LI themselves at least once per month.

Recruiters: I think about 30% of the LI database are recruiters, but again, it’s probably less, but feels like more, because we (recruiters are my people) are so freaking active on LI! There are very few occupations you can’t find on LI. Of course, you’re probably less likely to find a great pool of truck drives on LI, but for sure any white-collar talent you can find. Recruiters and Sales Pros have to make up at least 90% of all InMails sent on LI, right?

Keynote Speakers: It feels like 1 out of 5 profiles claim to be “Keynote Speakers” which would mean there are approximately 100 million Keynote Speakers on LinkedIn! So, I know that number isn’t correct, but come on, you all can’t be Keynote Speakers! Maybe we need a “Keynote Speaker” definition. To put “Keynote Speaker” on your LI Profile you must be on the main stage speaking either in the opening session, the lunch session, or the closing session, and you must be paid. That probably knocks about 80% of the “Keynotes” out with just those factors.

Life Coaches: You know what happens when you get fired from your job, or can’t hold a job? You become a Life Coach and tell other people how to get a job or hold a job… Is it just me or does seem like 50% of LinkedIn profiles claim to be Life Coaches? “Life Coach” might be the single easiest job in the world to obtain. Life Coach criteria: 1. Are you alive? 2. Have you lived any amount of life? 3. Do you like to tell people to do things that you yourself probably wouldn’t do? If you can say “yes” to all three of those things, congratulations! You’re a life coach!

Executives: Turns out the great thing about LinkedIn is you can call yourself anything you want! It seems like about 30% of LinkedIn Profiles list their occupation as “Executive”. You really bend the matrix when you list yourself as “Executive Life Coach!” So, you are the sole person at your company? Awesome, you’re now the Chief Strategy Officer at Timmy Sackett, Inc.! In fact, I’m a Fortune 1 Million Executive in one of the fastest-growing industries in the world! It’s kind of like the banking industry where everyone is a Vice President, no matter what you really do.

Actual People Doing Real Work that are not in Sales or Recruiting, or playing make-believe as Keynote Speakers, Life Coaches or Executives: Like 3%? Okay, to be fair, I know it’s way higher than that because every week we hire real people off LinkedIn for all kinds of jobs in Supply Chain, Engineering, IT, Accounting/Finance/ and HR. But holy cow do they all seem like the minority. I’m guessing this is the case because these folks are not like me, they don’t live on LI every day. For the most part, folks with jobs are also not looking for attention, so they don’t stick out as much.

So, before someone goes postal in the comments about the value of their life coach or how my math on the profiles equals 347%, I understand that I built my LinkedIn network, so my view reflects a world I built around myself! I built my own nightmare! I put on my headline “Not a Life Coach” and stupid life coaches from around the world reached out to connect with me saying things like “I see we are in the same industry” in their invites.

My dream is that LinkedIn eventually gives me the ability to go in and easily curate my network. You know, do some searches and see that I’ve got “X” number of people in my network that I no longer want in my network and with one click, shrink it down. That would be so cool! Or maybe you’ve changed professions and while you used to want a network of HR pros, now you want a network of Business Intelligence pros.

As our networks get large, it becomes more difficult to curate, that would be super valuable to me. I would pay for that ability! As our careers grow and change over the years we’ve been on LinkedIn for a long time, we really need this ability. I hope as all of you are out at Talent Connect this week you enjoy the great content and networking. LinkedIn puts on one of the top Recruiting conferences in the world and I’m really upset I couldn’t make it this year!

Amazon just got 200,000+ Applications and That is a Giant Problem!

You probably saw the headline from Amazon: “Hiring 30,000!” Let’s face it, Amazon is a rocketship. Have you seen the Amazon vans coming down your street? I’m 100% sure the “Amazon Guy” who drives the van in our neighborhood stops by our house about 250% more times then the mailperson stops by our house!

I’m not actually surprised they have 30,000 openings, but I am surprised that they only got 200,000 applications!

The headline is from Business Insider and they’re mostly professional journalist thinking that when they write the headline everyone will be wowed by the big number, but in reality, that number is scary low! Do the quick math 200,000/30,000 = 6.6 applications per position.

Also, we (Talent Pros) know the reality. For positions that Amazon has no trouble filling, they probably got 600 applications per positions and for the ones they are having trouble filling they got zero or one, and that one wasn’t even close to being qualified!

I’m not sure exactly what Amazon’s applicant funnel looks like but if the top of the funnel only has 6 applicants, that’s a problem! A giant problem! The big question is how many applicants does Amazon need to fill 30,000 currently open, or anticipated open positions. If Amazon has 30,000 positions to fill, right now, how many applicants would they have to plow through to fill those jobs?

This is where the rubber hits the road with your Talent Strategy. There are a number of factors:

  • What’s the average pay per position?
  • Can we group these positions into various categories to better understand how long the process will take?
  • How many are skilled vs. unskilled vs. semi-skilled vs. white-collar?
  • What are the locations?
  • How fast do these need to be filled?
  • How picky are your hiring managers?
  • What’s our comp strategy? Trailing, leading, etc.?

Let’s just throw out some numbers assuming the average pay is around $15/hr. Probably low for many of the openings they are filling, but I’m also assuming the vast majority are warehouse, drivers, service level type roles. Scattered all over the country, but most white-collar positions will be in highly competitive markets.

Let’s say you need at least 20 applicants on average per position. That would mean at a minimum they will need around 600,000. But, there is a massive turnover of those lower-level positions, plus Amazon is known to have a demanding work culture that tends to push folks out even quicker, so you would probably need at least double that to around 1.2 million applications to fill 30,000 openings.

That means, in the real world, Amazon’s TA team is probably right now having a panic attack! A panic attack of being around 1 million applications short to fill 30,000 positions, and that’s not even considering current turn and churn of their giant employee base already, plus who knows what Bezos and the team have cooked up for future growth.

The numbers are staggering, but at scale this the job. It’s just a funnel whether you’re filling 30,000 or 30. You better know how many applications you need on the topside to ensure you get the hires at the end!