Category Archives: Staffing

Tech Companies Should Move To Detroit!

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You might have seen this chart recently over at Business Insider:

Screen Shot 2016-06-06 at 11.10.07 AMWe all probably got this. It costs a TON to live in San Fransico! Way too much. You’re crazy if you want to start a tech company in San Fran.  So, what do all those super smart folks do? Yeah, stay west coast and just go a bit more north to Seattle, still expensive, but seemingly cheap in comparison to San Fransico!

It’s one of the main reasons Austin, TX became a hotbed of tech startups and headquarters about a decade ago. Relatively cheap to place to live. Access to a major university (Univ. of Texas), which gives you young, talented, tech savvy folks. Nice weather.

Here’s the magical formula to picking a place to house your tech company:

  1. Access to talent.
  2. Place people want to live.
    1. Good weather.
    2. Hip vibe.
    3. Affordable. (not necessarily an important factor – but increasing in importance!)

Give this magical formula, I’ll give you the number 1 destination of new tech startups!

DETROIT!!!!

Well, actually it’s Ann Arbor, which is about a 15-minute drive from Detroit’s International Airport, a Delta hub and one of the nicest airports around. Which means direct flights to almost everywhere. Home to the University of Michigan and great talent pipeline (Michigan State is also 50 minutes away). So, you have two Giant universities and roughly 80,000 students within easy driving distance.  A ton of other smaller universities within a 50-mile radius as well (Eastern Michigan, Wayne State, Oakland Univ., Univ. of Toledo, etc.).

It’s super cheap to live. Ann Arbor is a great college city, with access to the bigger Metro Detroit area within a thirty-minute drive. Access to someone of the world’s largest freshwater lakes. Toronto is an easy, cheap flight, or 4-hour drive away.

Okay, you won’t get super nice weather. You’ll get four seasons, midwestern work ethic and so much more for your money you won’t understand why anyone ever went west to begin with!

Oh, I hear you. What about the talent?  The Detroit Metro Area is one of the world’s largest engineering centers in the world! You know about all the auto companies, but what you don’t know is that Google has been growing an empire in Ann Arbor for years, and doing it quietly because they don’t want others hoarding in on the secret!

So, yeah, Seattle is way cheaper than San Fransico. You only have to pay 35% of pay towards rent. In Detroit, you only have to pay about 15% of your pay towards rent!

Detroit! The new San Fransico! We even have a bridge!

Recruiting is a Team Sport

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I was recently listening to one of my favorite podcasts, HR Happy Hour, with Steve Boese and Trish McFarland, with their guest Daniel Chait, the CEO of Greenhouse. Greenhouse is the one the hottest ATS platforms on the market and Steve attended their user conference. (I didn’t go because I wasn’t invited, even though I sang their graces over a year ago on the world renown T3 – Greenhouse!)

Daniel made a comment on the podcast that was really good:

“Recruiting is a team sport.”

He’s absolutely right! One thing I tell Talent Acquisition leaders is that you need to establish this up front when you start a new position. During the interview, find out who “owns” recruiting in the organization you’re thinking about going to. If they say, “you!” or “recruiting does”, or anything in those terms, run!!!

Recruiting in not a function of one department.  The answer I love to hear is, “the hiring managers own recruiting”. I can work with that!

Great recruiting only happens when it’s a priority by all parties involved. I tell TA pros that recruiting will happen with or without you. If an organization fired everyone in Recruiting today, they’ll still find ways to hire people tomorrow!  So, find ways to add value to the talent attraction that needs to happen with each hiring manager.

Recruiting is a team sport, but you can’t have a bunch of ball hogs on the team!  This isn’t hero ball!  I want my organization to recruit like Golden State shares the ball! Everyone’s involved. Everyone’s excited and bought in. Everyone understands the importance of each other’s contributions.

Greenhouse built their software with this philosophy. An ATS that easily gets everyone involved in the right way. This isn’t a one department function, Recruiting is an organizational function.

Check out Daniel on the HR Happy Hour Podcast and on Twitter, he’s one of the few HR/Talent Tech CEOs that will actually engage people on Twitter. He even occasionally will tweet at me and tell me he disagrees with my posts, which I love!  (which is probably why he didn’t invite me to his user conference…but, really, I’m over it…I still like their tech regardless…maybe it’s because he’s a UofM grad…)

Would You Be Willing To Pay For Interview Feedback – Take 2

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“I believe you have to be willing to be misunderstood if you’re going to innovate.”

– Howard Marks

Yesterday I wrote a post called Would You Be Willing To Pay For Interview Feedback that caused some people to lose their minds.  I asked what I thought was a simple question: Would you be willing to pay for interview feedback?  Not just normal, thanks, but no thanks, interview feedback, but really in-depth career development type of feedback from the organization that interviewed you.  You can read the comments here – they range from threats to outright hilarity! Needless to say, there is a lot of passion on this topic.

Here’s what I know:

– Most companies do a terrible job at delivery any type of feedback after interviews. Terrible.

– Most candidates only want two things from an interview.

1.  To Be Hired

2. If not hired, to know a little about why they didn’t get hired

Simple, right?  But, this still almost never happens!  Most large companies, now, automate the entire process with email form letters.  Even those lucky enough to get a live call, still get a watered-down, vanilla version of anything close to something that we would consider helpful.

When I asked if someone was willing to pay for interview feedback, it wasn’t for the normal lame crap that 99% of companies give.  It was for something new. Something better. Something of value.  It would also be something completely voluntary.  You could not pay and still get little to no feedback that you get now — Dear John, Thanks, but no thanks. The majority of the commentators felt like receiving feedback after an interview was a ‘right’ – legal and/or G*d given.  The reality is, it’s neither.

The paid interview feedback would be more in-depth, have more substance and would focus on you and how to help you get better at interviewing.  It would also get into why you didn’t get the job.  The LinkedIn commentators said this was rife with legal issues.  Organizations would not be allowed to do this by their legal staff because they would get sued by interviewees over the reasons.  This is a typical HR response.  If you say ‘legal’ people stop talking about an idea.  They teach that in HR school so we don’t have to change or be challenged by new ideas!

The reality is, as an HR Pro, I’m never going give someone ammunition to sue my organization.  If I didn’t hire someone for an illegal reason, let’s say because they were a woman, no person in their right mind would come out and say that.  Okay, first, I would never do that. Second, if I did, I would focus the feedback on other opportunity areas the candidate had that would help them in their next interview or career. No one would ever come out and say to an interviewee, “Yeah, you didn’t get the job because you’re a chick!”

This is not a legal or risk issue.  It’s about finally finding a way to deliver great interview feedback to candidates.  It’s about delivering a truly great candidate experience.  So many HR Pros and organizations espouse this desire to deliver a great candidate experience but still don’t do the one thing that candidates really want.  Just give me feedback!

So, do you think I’m still crazy for wanting to charge interviewees for feedback?

Would You Be Willing To Pay For Interview Feedback?

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I get my ideas in the shower. I have a busy life, so it seems like my down time is that solid 5 to 10 minutes I get in the shower. I usually shower twice a day—once first thing in the morning, then before I go to bed. That’s 10 to 20 minutes daily to think and clean. I like going to bed clean. I like waking up with a shower. You’re welcome. You now know my daily cleaning habits. Thanks for stopping by today!

I’m not sure why ideas come to me. My wife says I’m not completely “right.” I get weird things that come into my head, at weird times. This morning I decided to stop fighting the candidate experience freaks (those people that think candidate experience actually matters, which it doesn’t) and finally help them solve their problem. You won, freaks. But I damn well better get a lifetime achievement award at the next Candidate Experience Awards!

Here’s your solution: Charge candidates a fee to get feedback on their interviews.

<Drops mic, walks off stage, give me my award.>

Yeah, that’s what I just said. Let me give you the details; apparently, a couple of you just spit out your coffee.

Candidates want great feedback on their interviews, desperately. When someone really wants something, that certain thing becomes very valuable. HR shops in organizations have the ability to deliver this very valuable thing, but they don’t have the resources to do it well. By well, I mean really well: making that feedback personable, meaningful, and developmental.

Are you willing to spend 15 minutes debriefing a candidate after an interview… a candidate you don’t want? Of course not. What if that candidate paid you $10 for that feedback? That’s $40 per hour you could make just debriefing candidates. Couldn’t you go out and hire a sharp HR pro for like $30 per hour to do this job?

Yeah, that’s why I deserve awards. My ideas are groundbreaking. It’s a big burden to carry around.

Think of this like an airline. Airlines figured out that certain people are willing to pay an extra $25 to get on the plane first, or to be first in line. This is all you’re doing. You’re not taking advantage of anyone; you’re just offering a first-class candidate experience for those willing to pay for it. For those unwilling to pay for first class, they’ll get your coach experience. They’ll get a form letter that says thanks, no thanks, here’s a 10% off coupon on your next use of our service, or whatever you do to make that candidate experience seem special.

A first-class candidate experience for $10. Do you think candidates would pay for that? You’re damn straight they would! Big companies would actually have to establish departments for this! Goldman Sachs, give me a call, I’ll come set this up for you! GM, Ford and Chrysler, I’m like an hour away, let’s talk, I can come down any day next week.

It’s easy to dismiss a crazy idea that some guy came up with in the shower—until your competition starts doing it, it becomes the industry norm, or Jobvite orHireVue or Chequed builds the app and starts selling this a service. My Poppi (that’s what I called my Grandfather) always use to say, “Tim, it only costs a little more to go first class.” People like first-class treatment. People want first-class treatment. People will pay for first class treatment.

Would you pay for great interview feedback, so great it could be considered personal development? How much?

The Secrets Behind How Google, Amazon and Facebook Hire The Best People!

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This was a headline the other day in an article over at Qz.com by Sarah Cooper. Now, Quartz does legitimate articles so it might have been hard for some to figure out if this was actually supposed to satire or if Sarah was actually trying to help you out. I have a feeling it was a little of both! I know it was getting shared a ton, and not for its humorous qualities!

Here is what Sarah said were the big secrets of Google, Amazon, and Facebook in hiring the best people:

  1. Begin phone screens 15 minutes early, 15 minutes late, or not at all

  2. Make the interview schedule as confusing and unpredictable as possible

  3. Make sure something goes wrong during the presentation

  4. During the interview, make a ton of incorrect assumptions

  5. Ask the candidate to solve your own, specific problems

  6. Have the interview frequently move between different rooms

  7. Ask the same questions over and over and over again

  8. Conduct dual interviews with a good cop / bad cop vibe

  9. Ask a question, then start typing very loudly

  10. Three months later, call and offer the candidate a job she didn’t apply for

After each point she gave an explanation on ‘why’ should do this and what it helps point out to you about a candidate. This is why so many folks read this as a real article, and since so many Talent Pros and Leaders are starving to find out what Google, Amazon, and Facebook does, they want to believe this is true! It’s not.

What is the ‘Real’ secret to how Google, Amazon, and Facebook hire the best people?

Because They’re Freaking Google, Amazon, and Facebook! 

They don’t do anything special. They post a job. A million people apply and they wade through the masses to find great talent. Sounds tough, huh?

Apple announced the other day they’re going to be hiring some new developers in Florida. It hit the national news. Every local paper picked it up. It was on every local news and radio station. It was the talk of the town!

A local software company, who was headquartered in Florida for the last twenty years, had all of its employees in Florida, is looking for the exact same developers. They’ve been struggling to find them, and no news agency or radio show could care! They’re not Apple! Who cares.

It’s probably just because Apple has such a great ’employment’ brand….Yeah, I’m sure that’s it.

Do you want to know a real secret? 

Don’t try to be Google, Amazon, or Facebook when it comes to hiring. You’ll just look silly. You’re not them. They have brand recognition you can’t even fathom. What they do in hiring has absolutely no correlation to 99% of the companies in the world. Be you. Find a path that works for you. Strive to get others in your market, your industry to want to follow you. That’s doable.

T3 – Pimp My Job Descriptions

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I think there is one thing we all still agree on, most job descriptions flat out suck! This leads to a conversation around job descriptions versus job postings. HR pros will say job descriptions are boring because a job description is a legal document. That can be debated, but it’s why most job descriptions are boring and awful and don’t work in attracting candidates!

This is how most technology is developed. Something sucks and a technologist believes they can build a better mouse trap.

Right now most boring job descriptions are ‘jazzed’ up by outside marketing and design firms that charge you a ton and basically give you either a branded template that looks the same for all job descriptions. This is similar to dropping a SmartCar engine into a Porsche. It looks great, but its still crap on the inside!

The other thing they do is basically take your job description and totally build a microsite for that position. It looks like it’s own mini-website. This is ideal but usually very expensive. Many of the new Recruitment Marketing technologies are now doing this for a fraction of the cost.

Then along comes two new technologies that basically take your boring, stale job descriptions and make them exciting and fresh for a really low cost!

These two companies are GoSizzle.io and ViziRecruiter. I’m not writing them up separately because they virtually do the exact same thing for the a very similar price. You send them your lame job description and they give you back a landing page that is fully branded, interactive and professionally designed. For pennies on the dollar that you would spend working with a big design firm to do the exact same thing.

Both have similar metrics to show that their visual stimulating microsites will drive up to 40% more traffic to your postings.  These technologies also use machine learning to recommend to you better wording for higher SEO and higher levels of engagement from job seekers.

After uploading your job description you basically get back a hyperlink URL that you can use to socially recruit on Linkedin, Facebook, Twitter, etc. For those organizations that do a lot of outbound recruiting this can be highly valuable.

If you’re mainly a post and pray shop (which most organizations are) I think this technology won’t necessarily do a lot for you. The one weakness both systems have is that while these microsites drive candidates back to your ATS process, they really do nothing for anyone who is visiting your career site and searching your jobs, or for candidates finding your job on Indeed or a job board.

This ATS integration is critical, and both are working on finding ways to make this happen. I expect some of their larger customers will help get this done soon. I’m somewhat surprised that ATSs haven’t picked up on this technology already and integrated it into their own systems. That would be ideal!

Check out both GoSizzle.io and ViziRecruiter. What they do for your job descriptions is 1000% better than what you have right now, and well worth a look, especially for the price!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

True or False: Corp Recruiters Fear Agency Recruiters

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True or False?  It’s a common belief, in most Talent and HR circles, that most corporate recruiters fear agency recruiters.  Go ahead and argue if you would like, but it seems a little silly.

The reality is, true recruiting professionals don’t fear amateurs.

It’s like a really great professional Photographer.  They charge money because they offer something someone is willing to pay for.  Professional photographers don’t fear the mom at the soccer game with her $2,000 dollar camera and $5,000 dollar lens.  Who cares that you have the equipment if you don’t know how to use it!?  Pros don’t fear amateurs.

So, if you are a really good corporate recruiter who knows how to really recruit, agency recruiters don’t scare you, because you know your stuff!  That’s the problem, though, right?  The reason so many people feel the title of this post is true is because we all know so many corporate recruiters, who really don’t know how to recruit.  They aren’t pros, they’re amateurs.  Amateurs fear professionals when it comes to meeting head to head in competition.

The best professionals love it when a talented amateur tries to play at their level.  These types of individuals help to push both parties to do the best work they can.  Or, at least, they should!  A great agency recruiter should push an average corporate recruiter to want to get better.  An amateur agency recruiter will starve, that’s why you only see amateurs in the agency ranks for a very short period of time.  If they aren’t good, they don’t eat! That is why on average, agency recruiters tend to have more recruiting skills than corporate recruiters.  Agency folks aren’t full salary. How they have compensated forces them to have better skills, on average.

So, how do corporate recruiters ensure they become professionals?  Well, I love Malcolm Gladwell, so I’ll steal a little of his 10,000-hour concept.  You must make yourself a true recruiting professional!  You need to invest time and development in yourself, in the recruiting industry, to become a pro.   That means as a corporate recruiter, you focus on recruiting, not becoming an HR Pros. What?!  Most corporate recruiters are corporate recruiters because that’s their path to get into a straight HR position.  Their endgame is not recruiting, it’s HR.  That’s a problem because they are not fully vested in the recruiting game.  This is an amateur move.

Your reality is, those who get promoted are usually professional at something.  Become a great recruiting pro and the powers-that-be will take notice, and you’ll find yourself in positions you never thought possible.  True professionals don’t worry about promotions, they worry about becoming a better pro at their craft.

The next time you start feeling yourself pushed by an agency recruiter, don’t curse them for what they do, embrace them for what they push you to become — a better recruiter.

7 Words Mathematically Proven to Get You More Hires!

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Wired recently worked with OkCupid and Match.com to find out which words were used on the most popular dating profiles on their sites.  Millions of data points were done for this data analysis and they came up with the most popular 1000 words.  What they came up with were the exact words to use in your profile descriptions to get the most clicks.

I’m going to take this one step further and say if these words attract singles to another single, I’m quite certain they would attract a job seeker to a job.  My theory being singles are also job seekers.  Okay, I hear you, just because some words might attract one person to another person doesn’t mean those same words will attract a person to a job – but it might.

It is my belief that we can totally re-write Job Descriptions in a way that is a lot less HR’ish, and much more real, which will make more people want to work in the jobs you have.  Here is one I put together for hiring a Recruiter for my staff.   The positive is, it lets us in HR get our ‘creative on’.

Let ‘s give it a shot. I’ll give you 7 categories of words that were mathematically proven to get more dates hires:

1. Active Words: Yoga, Surfing, Surf, hiking, athlete, etc. These words were popular because people want to be associated with things that are good for them. Do you highlight active things you do at your organization in your job descriptions?

2. Pop Culture Words: 30 Rock, The Great Gatsby, Homeland, Arrested Development, The Matrix, The Big Bang Theory, The Hunger Games, etc.  People want to work with an organization that has a personality.  Pop culture references in your JD give you a personality.

3. Music Words: (FYI – some of these could also be considered Pop Culture) – Radiohead, Nirvana, live music, guitar, instruments, etc .Does your organization have a musical preference? Why not?  Maybe you’re a little country, maybe you’re a little rock and roll, either way, it’s alright to let candidates know!

4. Calm Words: Ocean, meditation, beach, trust, respect, enjoy, planning, dedication, openness, etc. Words that project a feeling of safety and security. In today’s employment marketplace, don’t discount the value of your jobs based on how calm and secure the work is.  Anxiety is at an all-time high.  Having the ability to say “we’ve never laid off in our history!” could pay you huge dividends.

5. Food Words: Chocolate, cooking, foodie, pizza, sushi, breakfast, etc. Food is a gathering and sharing point in most cultures.  If you do food related things in your work environment it brings all of your people together. Everyone eats. Not everyone will do Yoga or want to watch movies.  Chili cook-offs, company happy hours, Donut Fridays, etc.

6. Descriptive Words: Creative, motivated, confident, driven, passion, awareness, etc. Most HR pros see JDs as a means to an end.  They’re a legal necessity.  We should be looking at them as mini-commercials for our jobs.  I would love to see a company go full video JD – nothing written, just watch our Job Description. 60 seconds of someone telling you what this job is.

7. Spontaneous Words: Tattoos, F*ck, wasted, kissing, puppies, sucking, lucky, etc.  Words that most people would never expect to see in a JD.  This word has absolutely no usefulness in a JD – that’s exactly why we put it in there.  It might not attract an older conservative candidate, but it might be just what a newer generation is looking for.

I’ve never met a senior executive that had a problem with any job description I wanted to write – not matter how bland or how crazy.  That being the case, why do we continue to write JDs that put people to sleep?

The Most Powerful Talent Attractor

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We make talent acquisition much harder than it needs to be.  We focus on things like employment branding, candidate experience, recruitment analytics, etc. All important stuff, but a lot of this focus takes away from what’s really basic and critical to being great at acquiring talent.

At its core, the most powerful talent attractor is simply just being desired.

This might seem ultra-simplified to you, but it’s not. Think about yourself for just a moment.

When you get a call from a recruiter, yourself, about going to work someone place else, doesn’t that feel really good?  No, I mean, REALLY, good! “Oh my gosh, you guys, I got this call today, from ABC Company, and they tried to recruit me! I was like, heck no, I’m great here, but I thought it was funny, they wanted me!”

We Love to be wanted! It’s a basic natural feeling and emotion.

The key to great talent acquisition is getting your team and your organization to understand this. If TA would act more like the nerdy guy trying to get a date, and less like the super pretty girl acting like being interested is the farthest thing from her desire, we would be so much more successful!

But, we don’t. We act like candidates should want us. Not we should want them.

Now, imagine that same recruiting call to yourself. This time instead of the company wanting to recruit you, they actually say, “well, we’re not interested in you, but wanted to see if you could refer someone else at your company.”

How would that fell!? It would feel awful and you would be pissed!

We want to be wanted. We wanted to be desired.

If you can get your recruiters to have that mindset, you’ll be amazed at how much easier it is to pick up the phone and talk to candidates.  If we all just truly understood that the candidate on the other end of the phone was just like us, they just want to be wanted, recruiting them seems like a breeze.

“So, you mean I don’t treat them like I’m doing them a favor by talking to them?”

Now you’re getting it! Treat them like you really hope they’ll go on a date with you! Just don’t actually ask them for a date! Just think about your own personality in these terms of how you’re communicating to the candidate.

#SHRMtalent – Is This a Recruiting Conference?

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I’ve been pretty outspoken throughout the years about the lack of great Talent Acquisition conferences on the national stage.  There are some great local and regional recruiting conferences, like Recruit DC, Talent 42, Minnesota Recruiters and, of course, the Michigan Recruiters Conference.

I really love the folks at SourceCon, and they do a great job, but for many corporate talent acquisition pros, SourceCon can get really way too far into the weeds, and most will feel intimidated by what’s being discussed. ERE continues to trip over themselves and hasn’t never fully turned itself into that national TA conference.

This is my first time to SHRM Talent and I have to say SHRM is well positioned to create something really big for corporate Talent Acquisition leaders and pros!

Much of the content was on the same par you would find at any of the top recruiting conferences around the world. Of course, I’m doing a couple of sessions and people were highly engaged, asking great questions. Some of the others here include:

Johnny Campbell from Social Talent who had another super engaged session!

Chris Hoyt, the Recruiter Guy, sharing great information on Candidate Experience!

Dee Ann Turner, head of talent for Chick fil a, one of my favs, and say what you want about them, they hire super nice and friendly people, consistently, at every location I’ve ever been in.

Great Keynotes by Jim Knight and Kat Cole – again solid, solid, speakers and talent pros.

Chloe Rada, Recruitment marketing at Sodexo, talking employer branding.

And just a ton more talent practitioners sharing really solid information.

These are people you would expect to see at the top TA conferences in the world, challenging people with some really innovative ideas and best practices.

Of course, in a large national conference, you need content at all levels, so all of it won’t be for everyone. I’ve come to grips with that. I sat in a session and found myself wondering ‘how the heck did this person ever get picked to come to a TA conference?’ When you have 50 plus speakers, not everyone is going to be for every attendee.

But, for the most part, I’m thoroughly impressed with what SHRM put on, and you all know I don’t normally say that! There were around 1400 attendees at SHRM Talent, and I really thing SHRM can position themselves as the premier TA conference in the world, just as they’ve positioned SHRM National as the premier HR conference in the world.

What are the next steps for SHRM Talent, in my opinion?

  • They need a technology track – TA corporate pros are hungry to learn more about what technology can do for them.
  • They need a few more hardcore recruiting, sourcing speakers.  Some folks who will get into the weeds for those who desire that.
  • I would love SHRM play around with session times. An hour and 15 minutes is your parents conference presentation. Most attendees, now, would prefer TEDx style presentations. This becomes a logistical issue, but I think if you move speakers and not attendees, they could test some of these things. No one wants to sit for 75 minutes and hear speakers drone on.

I’m leaving Orlando encouraged about SHRM and the direction of SHRM Talent. Corporate Talent Acquisition is in desperate need of a great conference and SHRM might actually be able to fill this need for the future!