Want to live like a rock star? Move to Detroit!

Posted on by
2

Glassdoor recently published a list of the Top 25 Cities where your pay will go the furthest. Who topped the list!? Yep, it’s DETROIT! GD found that the Cost of Living ratio in Detroit is 50%! That basically means that when living in Detroit you get to use 50% of your income for things other than bills! What is the Cost of Living ratio in San Fransisco (the lowest of all American cities)? 11%! Basically, you only get to use, for your own enjoyment $.10 of every dollar you earn in San Fran!

What is the Cost of Living ratio in San Fransisco (the lowest of all American cities)? 11%! Basically, you only get to use, for your own enjoyment $.10 of every dollar you earn in San Fran!

So, if you read this blog a couple times you know I’m a fan of Detroit! Everyone loves a comeback story and Detroit might be the single biggest comeback story on the planet right now. Being at the top of this list just confirms what others in and around the Midwest have already been seeing.

Here’s the Top 10 in order:

  1. Detroit, MI
  2. Memphis, TN
  3. Pittsburgh, PA
  4. Cleveland, OH
  5. Indianapolis, IN
  6. St. Louis, MO
  7. Cincinnati, OH
  8. Birmingham, AL
  9. Kansas City, MO
  10. Louisville, KY

So, what jumps out about this list?  For the most part, it’s mid-sized, midwest cities.  Low cost of living. Four seasons. A lot of Applebee’s restaurants (at least that’s what the people on the coasts think!). One southern city on the list in Bham – which I hear from Kris Dunn and Dawn Burke is a hidden treasure.

I’m a midwest guy, born and raised. Went to college in the front range of the Rocky Mountains. Have visited every big city in the U.S., multiple times. Big cities are great, but not the best place to raise a family. California’s weather is awesome if you like paying $1 million dollars for 700 square foot home next to a highway.

The reality is startups and Fortune 500 companies are beginning to see what Glassdoor found in putting this list together. Google has a growing campus in Ann Arbor, MI, located about 40 miles from downtown Detroit, about 15 miles from the Detroit airport. It’s easier to attract and retain a Midwest workforce than it is when you’re primarily trying to recruit to the coasts.

This is especially true when your workforce starts to get to the age where they want to settle down, start a family and buy a house. Sure, it’s fairly easy to get college-aged kids to relocate from the midwest to California, New York or Boston. The trick is keeping them there! In Michigan, I see this every summer. The kids come back to have their weddings. Once they’re back, they begin to feel that pull to stay ‘home’.

This is why Midwest companies that are great at recruiting all have some sort of Boomerang recruitment strategy. Most are diving deep in their databases to find students who graduated over the past five years and building a database of 1-5 year experienced pros they are reaching out to constantly, ‘welcoming’ them to come back and enjoy the riches of the Midwest!

The 7 Brutal Truths About Recruiting No One Wants to Admit

Posted on by
4

Don’t you love Clickbait titles!?  I mean you read that title and you’re like, “JFC, Tim! Okay, I need to see what crazy sh*t he’s going to say about recruiting and who he pisses off today!”

Okay, so, here you go!

I recently got back from CareerBuilder’s Empower. It’s basically a recruiting conference for CB clients. Empower had a great recruiting content for both sides. Both corporate recruiters and agency recruiters were in attendance. You can easily spot the two groups. The agency recruiters wear suits and have big watches. Watches so big Flavor Flav would be jealous. The suits aren’t your dad’s suit, either, they’re the new ‘modern’ fit suits that look like they might be one size too small.

The agency guys don’t care. They’re making twice what the corporate sap makes, who is wearing either jeans and button-down or Khakis and a button-down. I’ll say most of the corporate TA ladies dress smart and stylish, most are also former agency recruiters!

Being surrounded by 1,000 recruiters always helps remind you why so many folks dislike the industry and function of recruiting. Here’s my take:

1. There’s no difference between selling cars and recruiting. In cars sales you make the car look as great as you can, even when it’s a piece of sh*t. In recruiting you make the organization and the hiring manager look as great as possible, even when they’re a piece of Sh*t.

2. Recruiting has nothing to do with Quality. Recruiting is all about speed. Every recruiter wants to argue it’s about quality, but it’s not. It’s not because you don’t actually know if someone is a quality hire until about a year into position, for most roles. Recruiting is about filling positions as fast as you can with the best talent that is available at the time you’re actually looking to fill the position.

3. The majority of Recruiting leaders have no idea what they’re doing. That sounds harsh, doesn’t it? It’s mostly true for a couple of reasons. First, TA was a dead function for about 8-10 years in most organizations during the recession, so most TA leaders either weren’t in TA or weren’t developed. Second, the technology is evolving so quickly, 99% of TA leaders can’t keep up with it. So, you get a mix of incompetence and old school know-how.

4. Real Recruiters have figured out Employment Branding has little impact in filling positions. Great recruiters can fill roles in a company that has no brand, or a negative brand, it makes no difference to them. What real recruiters understand is that the majority of the population pays little attention to your employment brand. Great TA comes mainly from great recruitment marketing (which I know some of you will argue is all about branding). You can be great at recruitment marketing and still have a brand no one knows about and fill your positions.

5. Your organization would fill openings with or without a Recruiting Team. Ugh! That one hurts, but it’s true. I speak with organizations every week that don’t have TA and don’t use agencies, but still fill positions. What!? How can that be!? The executives, the hiring managers, etc. all do it. They own their own staff and make sure they find people to fill the needs they have. As an organization grows this becomes harder, but not impossible.

6. Corporate recruiters will always be less effective to Agency recruiters until you change your compensation. Corporate recruiters only have to work as hard as the weakest recruiter on the team. Agency recruiters have to work to eat. Corporate TA leaders would do well to add some incentive to the compensation mix to their teams that is directly tied to individual recruiting accomplishments of the roles they fill.

7. 90% of your positions are filled by candidates finding you, not a Recruiter finding them. Take a look at your source of hires, how many are sourced directly by one of your recruiters reaching out to a candidate that didn’t first reach out to you? This number will put that giant corporate TA recruiting salary into perspective! I can find a great admin pro to run a TA process for $15-18/hr.

What are your brutal truths about recruiting? Hit me in the comments.

An Introvert’s Guide to Recruiting Top Tech Talent

Posted on by
4

Step 1: Listen really carefully to what your mind is telling you.

Step 2: Call someone who knows how to recruit and enjoys having one hundred small conversations per day and quickly building relationships with people they might never talk to again.

Step 3: Quit your job as a Recruiter.

Step 4: Find a career that values Introverts.

Step 5: Take that job.

Step 6: Tell your introverted friends to never go into Recruiting.

 

Thanks for the inspiration Heather Bussing, and check out her Introvert’s Guide to the HR Technology Conference. 

College Students Don’t Know You Want Them!

Posted on by
1

For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.
Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!
What can you do to make your company stand out and be remembered while you’re on campus? Try these five things:
1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, student newspaper, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.
2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come see you.
3. Make a splash in high traffic areas the day of your visit. College kids haven’t changed much, they like free food and drink, free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.
4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair day. Stand out and be the employer that is there when no one else is!
5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

HR Pros – Stop it! Facts Really Don’t Matter

Posted on by
2

If I know one thing in life, it’s that HR Pros LOVE facts!

We are the Queens and Kings of CYA, and nothing covers your backside better than a whole bunch of facts written down on a form, with copies of emails, and signatures on forms that said you understood what you signed!  It’s HRs little piece of Heaven.

So, you can understand why this recent study from Dartmouth has me concerned:

For years my go-to source for downer studies of how our hard-wiring makes democracy hopeless has been Brendan Nyhan, an assistant professor of government at Dartmouth.

Nyan and his collaborators have been running experiments trying to answer this terrifying question about American voters: Do facts matter?

The answer, basically, is no. When people are misinformed, giving them facts to correct those errors only makes them cling to their beliefs more tenaciously.

Here’s some of what Nyhan found:

-People who thought WMDs were found in Iraq believed that misinformation even more strongly when they were shown a news story correcting it.

-People who thought George W. Bush banned all stem cell research kept thinking he did that even after they were shown an article saying that only some federally funded stem cell work was stopped.

-People who said the economy was the most important issue to them, and who disapproved of Obama’s economic record, were shown a graph of nonfarm employment over the prior year – a rising line, adding about a million jobs. They were asked whether the number of people with jobs had gone up, down or stayed about the same. Many, looking straight at the graph, said down.

-But if, before they were shown the graph, they were asked to write a few sentences about an experience that made them feel good about themselves, a significant number of them changed their minds about the economy. If you spend a few minutes affirming your self-worth, you’re more likely to say that the number of jobs increased.

Why is this research important to HR Pros?  It shows us that your facts aren’t really the most important factor in trying to influence a decision one way, or another.  As HR Pros we tend to get ready for the ‘big meeting’ by getting all of our facts in line and making graphs for the PowerPoint presentation.  When in reality, you should be working on your delivery.  You could present total B.S. but in a way that is persuasive and has a better chance of getting your way than presenting your facts in your normal way!

Let me put this another way — if your executives think your recruiting function is broken and you can’t find talent, you presenting facts that say otherwise, won’t change their mind. In fact, they actually might think you’re even worse than before! No matter how clear your facts tell a different story.  What do you need to do?  You need to do a better job marketing how your function has changed.  Make them believe you’re now different. Speak different, act different.  Even if you continue with the same processes, you need to develop an internal department marketing plan that you’re not the same department!

Our perception is our reality.

Live from CareerBuilder’s Empower

Posted on by
Reply

I’m on the road at CareerBuilder’s Empower conference in Chicago.  This is the second annual conference designed for corporate talent acquisition and staffing agency pros. This year CB made a ton of changes to make it better from a content perspective for sure!

The first event last year seemed to be one giant commercial for CareerBuilder broken up by big name keynotes and food and drink.  It was fun, but not sure how much content and takeaways anyone really got.  This year’s Empower was totally revamped and after Day 1, I don’t think I really heard one product pitch at all!

Here are some takeaways from Day 1 at Empower:

– Sessions are practitioner-led for the most part. Great Day 1 speakers included: Kris Dunn, Jason Lauritsen, Stacy Zapar, Glen Cathey, and many others. This lineup is packed with practical takeaways that folks could take back to their shops and immediately put into action! Plus, the speakers are fun and engaging. CB did a great job putting the agenda together.

– Shinola (the Detroit Watchmaking Company) President Jacques Panis stole the Keynote show for the day. In an election year that’s all about asking ourselves whether America is great or not and how it needs to change, Panis gave a glimpse of how American companies, making American products, with American workers, is what is really great about America.

– CareerBuilder runs a first class conference and the conference this year was free for CB clients to attend. This means you need to cut money from other things like giant name keynotes and entertainment. What CB realizes is that recruiters don’t really need that stuff anyway! Give us great content and some good food and drinks, and we’ll entertain ourselves!

Best moment of the conference:

Panis from Shinola was being interviewed on stage and they opened up the mics for the audience to ask questions. One guy gets up and speaks a little bit about the challenges of hiring workers in Downtown Detroit, and asks, “Do you hire felons?”  Panis, without pause, said, “Well, they hired me!”

It brought down the house, and then he went off on a rant about America’s justice system and how we lock up way too many people in this country.  He spoke from the heart. He talked about how once you get into the system in this country you know longer have hope. He didn’t have all the answers to fix it, but one of his answers was that his company, Shinola, hires former convicts and gives them hope.

It was a great American story. Panis’s speaking fee was $50,000, and I’m sure the CB folks cringed when he told the audience this. He also donated all $50,000 to youth organizations in Detroit including the downtown boxing league that supports getting kids off the streets and teaching them discipline by providing an outlet and support.

Recruiting Secret #11

Posted on by
2

Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well fill everyone in…

Recruiting Secret #11 

Hiring managers, on average, don’t hire older workers because they fear they know more than them. 99% of supervisors can’t handle that situation, and feel threatened for their job. Even though, hiring people that know more than you is the secret to success for high performing leaders.

 

 

T3 – What the Hell is Artificial Intelligence in HR?

Posted on by
Reply

The HR Technology Conference is in Chicago this year from October 4-7 and I’ll once again be blogging live from the show. As I’m preparing and scheduling meetings with various vendors one thing have become perfectly clear, I’ll be doing a lot of talking about “Artificial Intelligence”(AI).

You know AI, right? The stuff we see in  movies in the future where computers and robots begin the think for themselves then very quickly understand that humans are inadequate so they ‘decide’ humans are no longer needed and only machines should run the world. Yeah, That AI! Sounds like the perfect HR replacement!

Okay, I’m only half joking.

So, what the hell is AI in HR, really?

The actual definition of Artificial Intelligence is simply, intelligence exhibited by machines. That’s pretty broad, but now you see why the movies have taken this to resemble human-like robots and overly aggressive computer programs with condescending attitudes. The greatest ‘real’ example of AI is IBM’s Watson (see the video below).

Artificial Intelligence in HR is designed to take and transform data into ‘humanized’ formats that we can easily digest and take action on. You will see this every day in the predictions and suggestions that your HR and TA systems make for you. A simple example would be pre-hire assessments that predict once candidate could possibly be a better hire than another candidate. This is AI for HR.

Not quite robots taking over your job, but it helps put into context the buzz word “Artificial Intelligence” is quickly becoming in HR and TA.

AI is moving into almost every kind of technology we’ll use in the next few years. There are systems on the market that can now, fairly accurately, tell you which of your employees will be next to leave your organization. Where you should be building your next call center. What groups of employees when paired together in a team will develop your next best selling product or service. That’s all really cool!

But, it’s still not robots taking over the world because they find you inadequate, yet!

So, get ready for the fall conference season knowing you’ll hear two things a lot as HR and TA vendors do their annual ‘let’s talk over your head’ by using really fancy, mostly made up, terms to make you think are tech is something you must have. “Machine Learning” and “Artificial Intelligence” (which are basically the same thing) will be shoved down your throat at an alarming rate!

While the sales pitch might be lame, you know I love the technology. Predictive technologies are the next level technology for most HR and TA shops. The challenge we all have as leaders and pros is trusting what the technology is telling us.  We still want to believe we, the humans, are smarter than the machines. Unfortunately, we are not.

The organizations who can get themselves to trust the technology the fastest and follow the recommendations, consistently, not just when it ‘feels’ right, will be out in front of everyone else. So, don’t get intimidated by AI or Machine Learning. Embrace the cheesiness of your local HR and TA vendor salesperson. Who knows, next year a robot might be selling you your software!

What Do The World’s Great Employees Have In Common?

Posted on by
3

If you haven’t seen this yet, you will! American Airlines has a new promotional campaign called “World’s Greatest Flyers” where they basically tell the world to stop bitching and act like adults while flying! Okay, to their credit, they do a much more professional job of telling flyers to stop whining and bitching while flying! Check it out:

Yeah, all you need to do is love babies and buy a $299 pair of Boese noise cancelling headphones. And, know your crappy mode is the reason this flight is two hours delayed, not because we understaffed our pilots and now we have no one at your gate to fly this smelling, outdated death trap we’re about to throw you into!

I kid! But, can you imagine if some short-sighted company tried to do this with an employment branding campaign?! Here’s what I imagine it would sound like:

The World’s Greatest Employees – 

  • Show up to work every single day, on time.
  • Always talk nicely about their coworkers, even those who don’t shower enough.
  • Never ask for a raise, because that’s rude and uncomfortable for their really smart supervisors.
  • Tell all of their friends and family that they work for the best company ever.
  • Wait to be told what to do next and never question what they’re told to do.
  • Are willing to break into the competition and steal trade secrets!

The World’s Greatest Employees work here…and never leave…never.

It’s super creepy, right!?

I’m not sure how the hell that made it through the pipeline at American Airlines. Let me get this straight, we’re a company that our only service is to fly people around the country and they have a bunch of other companies they can choose to fly and you think it’s a great idea that we tell them how to be a better customer!?

Different. I’ll give them that.