Checking Work Email, Isn’t Working!

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For most of their careers, my parents could never check their work email at home.  It did mean that they probably stopped working when they got home, unlike most professional employees today.  My parents also rarely made it home at 5pm, and worked in the office many Saturdays and Sundays when the work needed to get done.

When did we start defining work as sitting in the bathroom at home and replying to email in five minutes as work?

Let’s face it, most people aren’t really working when they are home.  They like to believe that what they’re doing is real work, but if can also wait to be done the next morning when you arrive at the office, you’re not doing real work, you’re just narcissistic.  Oh, I better immediately get back to John and tell him I can definitely do that interview at 8am, next week Friday…

We act like checking work email at home is like we’re donating a kidney, or something.

CareerBuilder released a new survey today that shows that 59% of males and 42% of females respond to emails when out of the office.  Those numbers actually sound low to me. The survey also shows that younger workers are more likely to think about work when going to bed and when waking. Just wait! Pretty soon thinking about work will be the same as work!

Are we losing our minds!?

Seriously! I want to know.  Having the ability to check and respond to emails outside of the office increase your work-life flexibility, but we talk about it like it’s an anchor.  That iPhone is only an anchor if you make it an anchor!  Tomorrow I’m taking a half day to go watch my son play baseball.  In between innings I always check my email and respond if necessary.

Making the decision to take a half a day to watch my son play baseball is easy, because I know I can balance both jobs I have, running a company and being a Dad.  Does my son care that I’m checking email while he’s warming up in between innings?  No. He doesn’t even notice.  It’s not like I’m behind the backstop giving a performance review over the phone while he’s up to bat! I’m just checking and following up on some emails.

If you decide you want to stay connected to your job and organization while you are out of the office, that is a personal decision. Don’t act like you’re going above and beyond by keeping up on your emails.

If keeping up on your emails is the real work you’re doing, you’re way overpaid!

You Can’t Copy Culture

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I want our company to be just like Zappos!

No you don’t.

First, Zappos has a very strong culture, of which, most people couldn’t handle or wouldn’t like.  They hire very specific talent based on this cultural fit and desire to be in their certain culture, it’s not for everyone.  Now drink. Yep, that’s the new game sweeping the nation at HR and Recruiting conferences.  If a speaker says “Zappos” or “Google” you need to take a drink.  We might be HR nerds, but we party.

Second, you couldn’t replicate their culture even if you hired every single one of their employees and moved them into your offices.  You can’t copy culture. You can’t grow it again.  Culture is very specific to an organization, the leadership, the employee mix and time.

It’s not something you can just cut and paste into another organization. Believe me. It’s been tried about a million times and failed a million and one.

Remember when it was cool to hire folks from Disney because you wanted some of that Disney customer service culture in your organization? Yeah, how did that work out? You’re also not Disney. Or Southwest. Or some fun tech startup that plays ping pong and wears expensive hoodies.

You are you.  Stop trying to copy some other organizations culture and just do you.

Your culture is fine.  The people who are cancer to your culture are not. Get rid of them.  Communicate. Have an idea about where you’ve been and where you’re going and tell your employees.  Get them involved. Find out what tweaks their curiosity. Hire people who want to work for you.  No, not people who want a job. People who, specifically, want to work for your company.

I had a brilliant man once mentor me during a big merger between our companies.  I was young in my HR career and the company I worked for didn’t have a positive culture.  I wanted to change that. He told me that was useless.  He said we could change every single employee one by one, and would still be the same a year from now.

He said, “Culture always wins.” Good or bad, positive or negative. The culture you have will win. It will beat you.

Don’t fight the culture you have. Work with it, make it work for you.  Culture evolves, it doesn’t change quickly.  That’s your biggest problem. Too many leaders think they have the power to change culture overnight, but they don’t.

Leaders are like salt to culture. Salt exaggerates the taste of the food it is added to.  Leaders can add to the culture you have. They can make good culture even better, and they can bad culture even worse. What they can’t do is make bad culture, good.  Or, good culture, bad. An organization with a strong positive culture will beat a bad leader trying to betray it.

Don’t be discouraged.

You can keep fighting the good fight, just don’t get too down on yourself when you don’t see results right away, and don’t copy another culture!

T3 – Life Guides

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This week on T3 I’m reviewing Employment Branding technology Life Guides.  Life Guides philosophy is that pretty much all candidates are Googling you to find out more about your company. In fact, there research shows that 73% of candidates report that they first Googled an employer before applying for a job.

Add in sites like Glassdoor and LinkedIn, and you can imagine that 100% of candidates are probably checking up on you in some sort of fashion. So, the big question is how do you get a transparent, real version of who you are out to potential candidates?  They won’t believe the marketing you put on your own career site, and you might not want them to listen to disgruntled employees on Yelp type site. This is where Life Guides fill in the blanks.

A Life Guide is information about certain position you choose in your company that can be displayed on your career sites, social media feeds, etc. The employees who actually in the job are the ones who fill out the information about the actual job, environment, interview tips, true career path, what it’s like working day to day, etc.  You can have individual Life Guides for the same job in different locations as well, knowing this sometimes changes based on location.

5 Things I really like about Life Guides:

1. Life Guides give your candidates some real information to help them decide if you’re the right fit for them, and if so, more information on how to actually succeed at getting the job.

2. Filling out Life Guides has a secondary benefit for your employees in the way of positive engagement.  When your employees write about their actual experiences, it gives them a positive outlook on their job, their company and their career.

3. Life Guides help you control your brand. Unlike other ‘transparent’ sites Life Guides does keep the control of the message in the hands of the organization and HR.  HR has edit capability. Is this fully transparent?  No, but I like that! I want transparent light! Like the aging movie star who uses fuzzy filters to make themselves look younger. I want the truth, just the best looking version of truth I can get!  To Life Guides credit, they recommend to their clients not to edit, but sometimes, especially for English as a second language employees, it might be necessary.

4.  There is some gamification components with badges and such to help encourage your employees to get active with Life Guides, and also use their Life Guides as a portfolio for their own career advancement.  Life Guides sees their client employees linking their Life Guide responses in their LinkedIn profiles.

5. It’s really inexpensive, and super easy to use, and takes just minutes to complete on both the HR end, and the employee end.

If you’re concerned about your employment brand and want to leverage your great employees to help share your true brand, give Life Guides a look.  The demo takes thirty minutes or less, and they can show you some great examples of how some of their current clients are using their solution.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

The Most Important Question You’ll Ever Ask a Hiring Manager

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How are those hiring manager “intake” meetings going?

You know, those meetings you have with a hiring manager every single time they have an opening.  You sit down with your hiring manager, face to face, and ask them a page full of questions.  Why is this position open? What would make a candidate most successful in this role?  What color of skin would you like this candidate to have? Boobs or no boobs? Whoops! Scratch those last ones, we would never ask those…

The reality is Talent Pros really only have one question they need to ask hiring managers. That question is this:

“Do you trust that I can find the talent you need?”

Ultimately, this is all that really matters for your success.  If they trust you, they’ll give you all the information you need to be successful.  If they don’t trust you can find the talent they need, they tend to hold stuff back.

Yes, I know that doesn’t make sense, but that’s real world talent acquisition stuff! Welcome to corporate America, a lot of stuff doesn’t make sense!

Most hiring manager have no faith you’ll find them great talent.  They have this belief because so many bad Talent Pros before you failed them.  So many before you didn’t really go out and find the best talent, they just delivered whatever warm body came into the ATS.

I just come out and ask the question.  The first answer you’ll get from 99% of hiring manager is a weird, “Well, sure, I do.” If you really dig into this answer, you’ll get the true answer which 90% of the time is, “Hell no! Why would I?  Your department has really never gotten this right!”

Thank you! That’s what I really needed.  I needed to get that out in the open, so now we can really build trust, and make great things happen.  They’re mostly right. Talent Acquisition fails many of our hiring managers for a number of reasons. Right now, your hiring manager doesn’t need to hear those reasons, they need to hear why this time will be different.

Then, you have to live up to ‘different’! You have to be better.  You have to get it right. Getting it right earns trust.

Once they trust you, great things will happen. Earn that trust.

The New “Radio” Job Ads

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Have you listened to an actual radio station lately?

I’m guessing you probably haven’t. You see radio, as a media consumption, is down to 12% of your total consumption, from 19% in 2009.  One big change during that same period, is that a large number are switching to from 25% in 2009 to 55% today. Also, listening off various Apps on your smartphones, in your car, have increased to 35% today. In 2009, it was under 5%!

We are changing the way we consume music and talk programs.  Radio used to be a solid medium to advertise jobs. Especially, those jobs in the service sector, skilled trades, etc.  The advantage of job advertising on the radio was that the radio station had great data on their demographic of listeners. Age, location, gender, income, etc.  This meant you could select fairly accurately who was listening to your job message.

Today, over 140 Million people are listening to Pandora and Spotify.

No longer when entering an office building do you hear the local ‘easy listening’ station, with about 20 minutes of commercials per hour.  Now, you usually hear some version of internet radio, and usually that means Pandora or Spotify.

So, what does this mean for HR and Talent pros who still want to advertise their jobs on radio?

I think there is a huge opportunity, depending on your hiring demographic, to test using Apps like Pandora and Spotify to market your job openings.

Think about the advantages you could get using internet radio for job postings:

– They have similar demographics as traditional radio, plus you can get more targeted by location. Pandora and Spotify take user information to target local advertising, for unpaid subscribers.  Let’s say you have a major competitor in Lincoln Park, IL.  You want to advertise in just that market, and those users who self-identified to be in that market.

– The advertising model is based on impressions, so you can say I have a $100 per day budget, and only want it to run for 5 days. The ads will stop once he limit is hit. If it’s not hit, let’s say your advertising in a small market, the money comes back to you.  So, this type of advertising is fairly inexpensive, as compared to traditional radio and other formats.

– The audience is going to skew millennial and younger.  For those looking to hire in that demo, it’s not a guarantee, but the numbers don’t lie.

Truth be told I haven’t done this, but I would love to hear from someone who has tried this medium for job advertising.  What I know is that there is a huge audience, and almost no employers are advertising in this space.  That means one of two things: 1. It’s ripe for some great, cheap hiring; 2. It’s a total bust.  I don’t think it’s a total bust.  I think it’s just something people haven’t thought of, yet.

Let me know if you try it, and what your results are!

The Power of Written Notes

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My oldest son graduated from high school this spring and we had one of those big old traditional open houses with a tent and tables and a slushy machine.  It was a nice gathering of 200+ family, friends, neighbors, teachers, coaches, people I don’t recall ever meeting, kids looking for a free desert, bums looking for a free drink, etc.

The whole idea of an open house is so your kid can get cash to start off their life in the ‘real’ world.  Invite as many people as you can. Update and clean your house for a year.  Decide on a menu that won’t break your bank account, but will impress all the other moms in attendance who are also throwing open houses.  Put up a lot of pictures and awards.

Side note: My wife won the 2015 Open House competition.  It wasn’t an unanimous vote, but she pretty much ran away with it. Also, she is a front runner for 2016 and my middle son’s graduation open house. We’re Sackett’s, we only get bigger and better!  I’m already having the back-2-back Open House Champs shirts printed up! #Confidence

We got lucky.  His real world consists of a college scholarship to play baseball.  The big expenses like tuition and books will be paid for, he has to pick up some living expenses, but his hard work paid off.  He now feels what it’s like to have more than a few hundred dollars in his bank account.  Which basically means he eats out almost every meal. He’s ghetto rich.

One really cool thing happened from having the open house.  Our son had to write thank you notes to all those who came, and all those who sent cards and cash.  He was lucky to have to write a ton of thank yous!

I voted on just getting the preprinted Thank You notes.  I bet half of the thank you notes we received of were this variety. Thanks for coming. I’m so grateful! Here’s a post card that was preprinted and my mom addressed the envelope. I probably would have went with a 10% off your next appetizer at Applebee’s or something to make it more special, but again, Sackett’s go big!

My wife is a traditionalist, he was going to be hand writing his notes.

It took some time to get them done, but to his credit, he really put in some time and thought into writing these notes.  I’ve heard from so many people congratulating me on his thank you notes!  Most commented on how much detail he added, and how he made it personal to them specifically.  That definitely makes us proud parents!

The entire experience just reminds me of how important it is to sometimes take the time to write a note out by hand.  In our world of messaging and emails, it just gets so easy to tune out so many of these communications.  Rarely, does a handwritten note get tuned out.  Remember that kids when you go looking for a job.  Your resume might get eaten up by an ATS, but most handwritten notes and cards get passed on directly to decision makers without being opened by a gatekeeper!

It’s Always Someone’s First Time

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Sometimes I forget that many other HR and Talent pros aren’t as geeky about the profession as I am.  I like to break down the profession of HR on the following scale:

1. The 1%ers.  These are the people who really get HR and Talent. They are the ones who actually decide what the future of the profession will look like, because they are smarter than all of us.  I am not one of these folks. I love to hang out with these folks, and I’m happy to call some of them friends, but I’m sure I annoy them with my questions and trivial insights.

2. The First Ten. The top ten percent of our profession.  Most of these are folks are the people you see running big HR shops, HR thought leaders, pundits in the space.  Smart folks to be sure, but also folks are involved beyond just doing the job of HR. They are the foot soldiers of the one percenters. They carry the message. I like to think I’m here most days.

3. The Masses.  These are the good men and mostly women who do the work of HR and Talent Acquisition on a daily basis. These are SHRM members, who might go to a national conference, state conference and definitely attend local meetings every once in a while. They are in the trenches every day, fighting the good fight, trying to make organizations better through great people practices. Sometimes it works, sometimes it doesn’t.

4. The Why We Hate HR pros. These the bottom ten percent folks.  These are the HR and Talent pros that make the organization hate HR. They use their power in HR for bad, not good.  They take out their crappy, meaningless lives on unsuspecting employees.  These folks should be hung publicly. They work to bring down the entire function of HR as a whole, but think they actually do good HR work.

I try to remember this scale when I talk to HR and Talent pros around the world.  Most just want to do better, and most are seeing problems and issues for the first time.  It’s not that they “don’t get it”, they have never seen it.  It’s there first time.

Someone might be very experienced in HR and Talent, but seeing something for the first time, or have made the decision to try something they have never tried.  As a first ten it’s my role, I believe, in the industry to help those folks in any way I can to get better.  That helps the entire profession to get better.

So, what does this all mean?

I want to encourage HR and Talent pros to reach out.  If I can’t help you, I’ve got great friends who can.  The community will help you get better, if you really want to move your organization forward.  We love success stories!

At one point in time we were all first timers doing this HR and Talent thing.  We either learned through trial and error, or through someone helping us that had already experienced what we were trying to do.  The cool part about the community I hang out with, is we all remember our first time, and want to help you with yours.

T3 – @RocketLawyer

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This week on T3 I take a look at legal benefit provider Rocket Lawyer.  Rocket Lawyer allows your employees to manage, virtually, all of your legal needs online. Employees can create legal documents and legal forms instantly with safe & secure storage, e-signatures and lawyer review.

This is one of many fringe benefit options that an employer can pick up for their employees, like pet insurance, dry cleaning, free lunch, etc.  Some employees will find this service invaluable, and some will never find a use for it.  What I know is HR pros get way to many inquiries from our employees for legal advice and help!

While my employees might like a free lunch, the HR person in me really would like them to have another outlet for legal advice and services!

The one issue that I see happening constantly, and it’s only going to get worse based on demographics, is employees having to care for aging parents.  Rocket Lawyer can help your employees set up power of attorney, ask real lawyers in their state and area about their legal rights and advice in regards to dealing with their parents estates, etc.  This is one issue I just continue to hear from more and more employees on, where they need real legal advice, not my ‘legal’ HR advice!

Rocket Lawyer is not an EAP.  It’s a full blown legal technology that allows employees to take care of a ton of legal documentation on their own for no additional fees.  Handle landlord and rental contracts, Immigration and Visa issues, Pre-nuptial agreements, set up a will, etc. It’s self serve legal services, online, for a few dollars per month, per employee.

The other piece I like about Rocket Lawyer is that as an organization and HR the service is totally separate and confidential.  This takes the burden off you and your organization in dealing with your employees legal issues, but at the same time you are giving the professional support to help them take care of their business.

I was impressed. Great, easy to use interface.  Simple to set up documents online.  The service could easily save your employees thousands of dollars in basic legal fees.  Check them out, and get a demo.  Could be a great add to this years open enrollment plan!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

No One is Going to Remember How Much Money You Saved!

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When I first started my career in HR on the corporate side of the fence I was always very concerned about my budget.  I spent a long time making sure I developed a good budget and I worked even harder to stay on or under budget.  Ultimately, it was the biggest waste of time I ever spent as an HR professional.

What I learned over the years was that budgets are important, but succeeding at your functional area is more important!

No one cared if I came in 7% under budget, but I had critical positions open for way too long, and projects were behind or failed as a result. No one cared that I came in under salary budget if our turnover increased.  No one cared that didn’t use all of my HR technology budget if they continued to be frustrated with processes that caused them more work.

I didn’t learn this until I spent so much money I thought I was going to be fired, and ended up getting praised!

I was working on a project to open up 40 pharmacies in a year. That meant we had to find a lot of pharmacists.  For those in that game, you know finding 80 or so Pharmacists isn’t something you just go post on CareerBuilder.  We had to market. We had to go to a ton of schools. We had to ‘buy’ some folks. Sign on bonuses. Relocation bonuses. Tuition guarantees. Whatever it took!

I was so far over my budget I took on this thought process, “well, I might as well fill them all, I’ll be fired next year at budget time!”  So, I did. I got a sourcing company to help me. I got my team on the road. We threw parties on campuses for new pharmacy grads. We killed it!

In my year end budget meeting, the VP of Pharmacy congratulated me and my team.  We were over our budget by almost a half a million dollars. The one factor I didn’t know, which I should have, was each pharmacy that we didn’t open cost the company about three million.  My overage, wasn’t peanuts!

There are times to save money in HR.  Anything you can give back at the end of the year will always be appreciated.  I learned, though, that being over for the right reasons is looked upon almost more strategic than the times I gave money back.

I faced more questions giving money back, then spending more than I had. Executives wanted to know why I didn’t spend all the money I had in my technology budget.  Were we going to fall behind? What my plans were in the future? Etc.  Not spending my money to get better, was looked at as a sign of I didn’t know what I was doing.

I learned that no one is going to remember how much I saved if I’m not making my function better. Staying status quo isn’t a good answer.  They gave me money for a reason, and it was up to me to use that money to make us better.  Giving it back just showed them I wasn’t strategic enough to find great ways to use those resources.

Working for Free – Contingent Search Model Changing

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A funny thing happens when the economy is good. Corporate Talent Acquisition pros believe that agency contingent recruiters should work their job openings like its the most important priority the recruiter has ever had.  There are a couple reasons for this:

1. This opening is the most important priority for the Corporate TA pro, so it should be yours.

2. When the economy was bad, you treated the Corporate TA pro like they were your number one priority.

Then the economy gets good, and the agency folks have choices and now as a Corporate TA pro you find out who your real agency recruiting friends are!  Those who will actually come through for you, when you call on them and tell them you have something urgent.

My Corporate TA friends are the ones who pay me.

Don’t take that wrong.  You see this is the game we all play.  You want me to work your opening, but you ‘really’ don’t want to pay me if you don’t have to.  I get it. You get it. It’s the world of contingency recruitment.  I spend most of my time just trying to truly determine who will pay me for the work I do.  Because most of the work I do is for free.

So, now that the economy is good, way too many Corporate TA pro have unreasonable expectations of their agency counterparts. If I’m working for free, mostly, I’m going to be more picky about who I work for free for.  If you have me work five openings, and you then fill all five on your own, I’m probably not working your ‘urgent’ number six. If you have me work three, and I fill one, I’m helping you out. It’s simple economics.

Something new is being added to the game. This happens when times are good for agency recruiters.  There are two types of recruiting on the agency side:

1. Contingent – see above. Basically, I work for free until I find you someone you want to hire, then you pay me.

2. Retained – You pay me my big fee up front, and I work until I find you the person you want to hire.

Traditionally, retained is really only used for executive search, but when talent is hard to come by, you’ll also see it used in the professional ranks.

Recently, I’ve been seeing a new hybrid model of search show up, called Retained Contingent.  Retained contingent is a mix of both models. It’s still a contingent search, but you’re paying me about 10-20% of the fee up front for me to prioritize your search to the top of the workload.

Let’s say you’re searching for an Engineering Manager for $100K, and signed a 25% fee agreement. The total fee upon placement is $25K. In the Retained Contingent model you would pay me $5K to start the search up front, then $20K upon placement guarantee. If I don’t find the person, after a contracted amount of time, the $5K is for my work, no other fee is owed.

This is a win-win for both the Corporate TA pro and the agency, but only if the Corporate TA pro is sure they want to pay for the search.  If that’s the case, I want the benefit of retained focus and prioritization, without the risk of paying the full fee up front and having the firm not come through with a successful hire.

I don’t want to take you cash and then fail. You’ll make sure everyone knows I failed.  But, I also have limited resources and want to focus those resources on the best clients. We both have skin in the game.  That creates a partnership. That creates success.

Just wait. You’ll see a lot more of this over the next five to ten years.  Corporate TA pros are getting smarter, and so are the agency pros.  In the end, both sides want value for their work.