Should Your Employer Brand State its Political Beliefs?

Posted on August 14, 2020 by Tim Sackett

Oh, no, Tim’s losing his mind! He’s going to talk about politics!

I’ve said it before and I’ll say it again, I am a Raging Moderate! I will fight until my last breath to keep myself firming on the fence in the middle, open to actually having an opinion that might fall on either side depending on the subject!

Here’s the thing, though, 63% of people are more likely to “buy” from a brand that speaks out about politics!

If that’s the case, and the main goal of great employment branding is to clearly let potential employees know who you are, so they can self-select in, or self-select out, it would seem like we should be stating our political leanings in our employment branding and recruitment marketing!? Right?!

It’s a tricky question!

Most organizations would claim they do not have a political identity. They would claim they are a-political accepting candidates and employees who believe all kinds of politics across a vast spectrum. That is actually the reality for many large employers. And, it’s not the reality.

When you dig into exit interview data, and reasons why folks do well in some organizations and struggle in others, many times you find that “fit” was all about either the political leanings of the micro-culture they worked in or the political leanings of the macro-culture they worked in.

It then truly comes down to the goals of your leadership team. What is it they want to portray to the world? Your customers. Your stakeholders. Your employees, and your future employees, candidates.

The reality is, if you are a small to a mid-sized organization (0-500 employees), you probably lean one way or another on the political spectrum, many times you are leaning really far to one side! Your senior-most leader probably has stated publicly what they are politically, and/or who they will vote for. Most likely, the folks they hire will be similar in their political beliefs, and it all rolls downhill.

The farther away from senior leadership the more likely you will have hires make into the organization they see the world completely different, politically, as you will get left or right leaders who hire folks who don’t carry the same strong leanings one way or another.

BUT – if the true goal is to get people who “fit” your culture, shouldn’t we tell them who we are?

Can you imagine applying for a job at a 1,000 person organization and on their career site they have something like this listed:

After the Most Recent Political Election, our employees took an anonymous survey of where the fell politically. Here are the results:

Democrat – 52%
Republican – 35%
Libertarian – 3%
We hate politics – 10%

Automatically, you get a feeling if you want to work at this company or not, just by looking at the breakdown! If you are a major conservative, you probably will question whether you want to join, or even apply, to this company. Or, if you are liberal, this data might truly push you to want to join this organization!

“But Tim! We want to be ‘Inclusive’!”

Really? Are you sure? Have you asked your CEO that question and then asked them why they’ve made it public where they stand, politically?

If the best employer brand helps you attract the talent the best fits your organization, then you probably aren’t being fully inclusive. That’s a hard pill to swallow, but it’s true. Great employer brands are exclusive. This is exactly who we are, and this is exactly who we want to work here. That might mean we are a diverse set of men and women of all colors who like old school hip-hop and Minecraft, who are also mostly Catholic. Cool. I either want that, or I won’t, but now it’s my decision.

Bad employer branding is to say we are everything to everyone, come join us, when you actually aren’t, and you actually don’t want to be that. It’s not popular to say out loud. We are supposed to be fully inclusive. I want the Trump hat-wearing dude and the rainbow flag wearing lesbian and that one girl with black lipstick that doesn’t talk much, but damn can she code! Unfortunately, that isn’t the normal reality.

I’m going to say that 99.9% of TA and HR leaders would say, “NO!” when asked if they would want their employer brand to state their political beliefs. The reality is, it does, and you’re just ignoring it.

When Employees Pass Around the Office Salary Spreadsheet! #HRFAMOUS

Posted on August 13, 2020 by Tim Sackett

Pay transparency! It’s a buzzword that means many things to many people. Can you be pro-pay transparency and skeptical of reporting that involves a salary worksheet, no details, and a subsequent article implying that pay issues at a company are widespread?

Why yes! yes, you can.

In the latest episode of HR Famous, Kris Dunn and Jessica Lee discuss a recent Bloomberg article that attempted a takedown vs Blizzard Entertainment related to pay issues – including some employees passing around a cloud spreadsheet listing salaries they make at Blizzard. Along the way they discuss what quality reporting looks like around this type of issue, messaging as part of damage control when a company finds itself under scrutiny, and they also look for clues related to the depth of pay issues at Blizzard on the company’s Glassdoor page.

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Listen (click this link if you don’t see the player below) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)!

SHOW HIGHLIGHTS

1:30 – Tim is gone (again) this week on another vacay! KD and Jlee talk about what they think Tim is doing on his Lake Michigan getaway. Ginger people don’t tan!

12:00 – Next topic of the day – Blizzard Entertainment, famous for making many popular video games like Call of Duty, has a situation where employees circulated a salary document internally that showed major pay disparities. The salary document was first reported by Bloomberg – but the gang has questions.

15:00 – Jlee praises the person who circulated the Google sheets form for being efficient. If anyone has the link to the spreadsheet, HR Famous would love to see it! KD wonders aloud how many columns are on the spreadsheet? Are they names? The gang doubts it.

18:00 – An Activision spokesperson says that they compensate their employees fairly and gave their top performers a higher salary increase than in prior years. KD compares this issue to an episode of The Office where they have to decide who to give raises to and how.

21:00 – KD comments on the quote from the Activision spokesperson that says “a 20% increase in salaries compared to other years” was questionable language. KD and Jlee give high marks to this language that is a little clever to the untrained eye.

25:00 – KD points out that Blizzard has thousands of employees and not everyone could be consulted for this article. He’s kind of over articles that splash, but make no mention of how many employees a reporter talked to.

26:00 – What do you think Blizzard’s Glassdoor rating is? KD is a little surprised by Blizzard’s rating and thinks that their rating isn’t indicative of some of the problems this article addresses.

29:00 – KD finds the reported Blizzard salaries on Glassdoor by job and finds that many aren’t too far off the industry average/ KD guesses the problems are in customer service and QA based on low hourly rates.

32:00 – Jlee feels for Blizzard and their HR department in these tough times for their company. KD wants reporters to tell a full story and do their job right. He encourages them to take their clickbait titles for traffic, then tells the whole story.

Are you working more, or less, during the Pandemic?

Posted on August 12, 2020 by Tim Sackett

If someone was to ask me I felt that, on average, were people working more, or less, during the pandemic I think my gut feel would be less. Not that I don’t think most people want to work, it’s just so much got shut down and so many jobs went remote, it would seem natural that most people worked less.

Our perception of how long we work, as an employee, is truly warped! I wrote a post years ago on the lie of working an 80 hour week and I get so much strong reaction to that post to this day! An 80-hour workweek is super rare, but the amount of people who claim to work that much is exponentially higher!

A new COVID-19 study on our work habits came out recently and the findings are fascinating. The study looked at meta-data from calendars and emails from over 3 million users. So, it wasn’t interview data, which tend to be a bit more subjective. Here are some of the findings:

So during the Pandemic, our meetings have increased by 12.9% per person
The number of people in our meetings has increased 13.5%.
But, the average length of our meetings has decreased by 20.1%!
The net effect is we are spending about 11.5% less time in meetings.

So, we are having more meetings being remote, but spending less time meeting, which probably has a lot to do with virtual meeting technologies like Zoom, Teams, etc. If you are face to face in a conference room you probably tend to linger around and socialize more. We don’t do that as much on digital meetings.

The other major finding was that our average work time per day has increased by 8.2% or roughly an additional 48 minutes per day! So, it would look like we are working more, not less. How can that be!?

Let’s go back to the perception of how long we think we work. Most people have some commute time when going to work. On average that’s anywhere from 30-90 minutes per day. If you work remotely, you have zero commute time, but you now might check your email first thing in the morning before that first cup of coffee. So, while you normal in-office workday might start at 8:30 am, now maybe you’re checking email by 7:30 or 8:00 am.

Our actual workday probably has extended on the ends. When you have a remote office you tend to have more flexibility when you work. Put the kids down, and return some messages at 9 pm. So, our calendars and our emails are showing this day extension, but it can’t show the flexibility we enjoy throughout the day to go throw a load of laundry in or enjoy breakfast and lunch with our family or run out for a quick trip to the store midday.

So, we’ve extended when we will do work to a longer path throughout the day, but we also added in a ton of flexibility. More meetings, less time in meetings, interacting with more people, and a longer tail of when we allow ourselves to work. Welcome to the new world of remote working!

The 4 Lessons I Learned From Job Searching During the Pandemic! #TheProjectTakeover

Posted on August 11, 2020 by Tim Sackett

Hi everyone! I’m back! If you don’t know me, I’m Cameron (Tim’s middle son) and I have been featured several times on my Dad’s blog, podcast, and social media. Recently, I have been featured heavily on his social feeds and blog because I am doing what no one wants to be doing right now: searching for a job. I recently graduated from the University of Michigan into a horrible economy and job market. Just my luck! While this job search so far has been frustrating and agonizing (and is still ongoing), I have learned a few lessons that I hope might be helpful for anyone in the same position as me.

1. It takes a village

In order to find a job, most times you will need some help. I have needed some form of help to get almost every job that I have ever had. During this period, I have reached out and asked for help from more people than I ever have before. Although I really don’t like to ask for help, I have received so many encouraging and positive messages from people that have been trying to aid my job search in whatever way that they can. Thanks to my Dad, I have a plethora of HR pros to help me through this, but I have received help from so many of my friends, adults in my community, and random people who saw a post on social media and reached out to me. When I do find a job, I will have a village of people to thank when I’m on the other side.

2. When you’re stuck, try something new

One of the first things that I started at the beginning of quarantine was learning how to podcast. I have been a huge fan of podcasts for years and I have always wanted to be a part of the production of one. My Dad asked me to help out with his podcast and now, I am a producer and editor of the HR Famous podcast. When I started, I had very minimal knowledge of audio editing and the production/distribution of podcasts, but I have been able to learn more and add a new skill to my resume. Not only has podcasting helped me feel productive during my job search, but it may potentially open up a new door for me in my job search.

3. It is a full-time job to get a full-time job

I think anyone who has job searched before may already know this, but as a recent college grad, I had no idea how much time it would take to get a real job. I thought I would be able to spend a few hours a week applying to 5-10 jobs and that would be enough. Oh, how I was SO wrong. After 6 months of being on the job search, I cannot even fathom the number of hours I have put into looking and applying for jobs, networking with people, and updating resumes, cover letters, and portfolios. Although it is extremely exhausting and at times debilitating, I am (kinda) grateful that I have had something to fill my quarantined days.

4. Don’t be ashamed

I would say I am a pretty outgoing person and I am not too afraid to talk to new people, but it is scary reaching out to people who have no idea who you are and asking for help. I was very reluctant at first to reach out to strangers on social media or through email and try to make a connection, but I am so glad that I did. After doing this for several months, I am starting to see the beginning of the benefits of doing this. Some new opportunities are starting to open up and people have been reaching out to me about them. It is scary to put yourself out there in a vulnerable way to new people, but most likely they’re going to be nice and try to help.

All four of these lessons add up to one bigger lesson that is something I am still working on: you cannot tie your identity to the amount of rejection and failure you receive. It has been agonizing to see my friends start their jobs at incredible companies or get ready to head off to grad school, while I sit and wait for any company to email me for an interview request. However, I know that I did almost everything I could have done during college to aid me in this job search and the cards are just stacked against me right now. In the future, I will be grateful for all of this rejection because I will be better equipped to handle it then. It just feels pretty damn bad right now. But it will get better for me and for everyone.

Cameron Sackett is a recent Communications and Marketing graduate from the University of Michigan with internships in social media and marketing at MTV/Viacom, Quicken Loans, Ann Arbor Film Festival, and Skill Scout.

Female Mechanic, Amateur Porn, and Lawful Termination #TheProjectTakeover

Posted on August 10, 2020 by Tim Sackett

I’m on vacation this week so my friends are taking over the Project! Enjoy their content, connect with them, and share the content with new people! Some amazing voices coming to you this week!

Enjoy this post by Greg Modd!

Instagram, Twitter, and Facebook are entertaining but there is an adult side to social media platforms. One is called OnlyFans that HR professionals need to be aware of that is in the market. Kirsten Vaughn, 24, created an account to pad her bank account while working as a mechanic at Don Ayres Honda dealership in Fort Wayne, Indiana. She had the potential to be the first woman master technician at the dealership. However, Kirsten’s colleagues discovered her OnlyFans account and she claims that was when the sexual harassment began. A month after she created the account, she was terminated from her mechanic position for violating company policy.

Management met with Vaughn prior to her termination and in a recorded conversation the dealership’s HR leader Jason Johnston said “If there were coworkers over there who had access to your page, that might encourage them to approach you with unwanted sexual conduct or comments,” wow… suppose this could be interpreted as a blame the victim defense.

How should HR professionals handle these situations? The Association of Workplace Investigators have guiding principles to assist investigators to enhance the quality of workplace investigations:

The decision to Conduct an Investigation
Choice of Investigator
Scope of Investigation
Investigation Planning
Communicating with Employer Representatives and Witnesses
Confidentiality and Privacy
Evidence Gathering and Retention
Witness Interviews
Documenting the Investigation
Investigation Findings
Reports

Wow, that’s a long and complicated list of guiding principles. What do they mean “decision to conduct an investigation” can an HR department ignore sexual harassment complaints? No, as employers are legally mandated to investigate harassment, retaliation, discrimination, and certain other types of complaints. Common mistakes made by HR departments in employee relations investigations are failing to plan, ignoring complaints, delaying an investigation, and losing objectivity. Bias is real folks…

Employee relations are complex and workplace investigations are an important piece to the puzzle. Business is about relationships. More importantly positive relationships. For HR professionals to be successful in the workplace they must be trusted advisors to both the business managers and employees. This is a challenging position to be in for most HR pros and one that sometimes can appear to be in conflict.

The bottom line, the sights and sounds human resources professionals are exposed to can be some of the strangest human interactions. Some HR pros aren’t equipped to manage the employee relations complications that come, and it can be an expensive lesson for the employer. My dear friend calls it a lesson in litigation. We can do better and be better if we simply leverage our network’s knowledge to help in these challenging situations. You don’t have to do this alone as we are truly better together.

Bio – Greg Modd is the Principal Consultant at PPC, DisruptHR speaker, and a United StatesAir Force veteran who served two tours in Iraq and one tour in Afghanistan. PPC aims to mitigate risk for small business owners through outsourced workplace investigations.

Are Your Recruiting Candidates Winning at Work? #TheProjectTakeover

Posted on August 6, 2020 by Tim Sackett

I’m on vacation this week so my friends are taking over the Project! Enjoy their content, connect with them, and share the content with new people! Some amazing voices coming to you this week!

Enjoy this post by Joey Price!

Want a quick way to evaluate the potential for a candidate to win at work? While there’s no magic bullet for employee experience and retention, success does leave clues. Here, Joey Price (Jumpstart:HR, LLC, and the Business, Life, and Coffee podcast) discuss the four keys to winning at work and how you can incorporate them into the candidate evaluation process.

3 Secrets Talent Acquisition Leaders Do Not Want You to Know #TheProjectTakeover

Posted on August 5, 2020 by Tim Sackett

I’m on vacation this week so my friends are taking over the Project! Enjoy their content, connect with them, and share the content with new people! Some amazing voices coming to you this week!

Enjoy this post by Jackye Clayton!

I love technology. I order my groceries online. I am on a first-name basis with my mailman, FedEx, and UPS driver. I have a Google home, a ‘Smart’ TV, and a scale that is connected via Bluetooth. And most of us these days are pretty well connected. I love it so much that rather than just write about it, I changed careers to help others in HR and Recruiting find the best combination of technology to hire better candidates faster in a more efficient way. After dedicating my life to the benefits of using technology I found something I was not expecting. It isn’t just the technology that makes us better. It is the data we get from the technology and how we use it that is the difference between good recruiters and great ones. I have worked now with literally hundreds of recruiting leaders – and there is some stuff they won’t tell you. Here are 3 secrets TA Leaders do NOT want you to know! (Spoiler alert – these aren’t silver bullets; it is simple math.)

Quality of Hire > Time to Hire = Take Your Time to Find the Best

Recruiters have ZERO control over how fast a hire is made and yet for some reason, we evaluate recruiters based on how fast a hire is made. That is crap and they know it. Of course, they want to get someone in the role quickly. But if they knew that if they waited an extra week, there would be a better candidate in the aisles, they will wait. A majority of companies are looking now for diverse candidates unless you use HiringSolved (#shamelessplug) it will take you extra time to find that ideal candidate. And all will sacrifice speed for a candidate that fits the requirements, the culture, and can solve the problem they are trying to solve. Do not be afraid to ask for more time.

Data > Instinct = Show Your Work

TA leaders want to give their sourcers and recruiters the world. If they had millions of dollars available to spend on whatever they wanted, after a new laptop, they would want to spend it entirely on tools that would help their team hire faster and better. Because they want you to be successful. (I promise.) However, there are so many tools they have no time to research them all and so, they buy the ones either their top recruiter asks for, the one from the salesperson who called at the same time they realized they needed something, or the one an influencer recommends. Until now – Because you can help.

We already established that you know more about what it takes to find the best candidates. That also means you know what tools will give you access to those candidates. Don’t tell your manager that you want what everyone else has. Use the data you have to tell them where the candidates are and why what you are requesting would be a good investment. Don’t have a tool to communicate regularly? Get a CRM. Have too many candidates applying and not enough time? Explain why you need a matching tool. Don’t tell them what you want – tell them what you NEED – then tell them why. Use data to support your instinct. Not the other way around.

Recruiters’ Talent Knowledge > Hiring Managers’ Talent Knowledge = It is Your Job to Educate

The majority of hiring managers have no idea what is going on in the world of hiring. They don’t know what an appropriate job title is. They don’t know what a good salary is. They don’t know what will make or break an offer. But you do. Let your hiring managers know the trends in hiring and how things have changed since the last time they hired. This goes with job descriptions as well. The same old job descriptions from 2018 will not work in this post-COVID, social justice focused world. When they know better, they will do better.

This is especially true when reviewing the job requirements. Is a bachelor’s degree really necessary? Sometimes removing that barrier will give your company access to hundreds of additional candidates. If you think they are making a mistake, use the data to let them know what you think could help them gain better candidates faster.

In conclusion, it is time for recruiters, sourcers, and other talent acquisition professionals to take their power back. The world of technology has some hiring managers thinking that recruiting is a simple job. Go out there with the knowledge and skills you have and go wow your hiring managers! (And your boss!)

Jackye Clayton is recognized as a people expert who puts the Human in Human Resources. An international trainer, she has traveled worldwide sharing her unique gifts in sourcing, recruiting, and coaching.

Past v. Potential: What’s More Important in Hiring #TheProjectTakeover

Posted on August 4, 2020 by Tim Sackett

I’m on vacation this week so my friends are taking over the Project! Enjoy their content, connect with them, and share the content with new people! Some amazing voices coming to you this week!

Enjoy this post by Micole Garatti

6 seconds. You spend 6 seconds reading a resume. In those 6 seconds, what do you learn? You’ll likely find out what your candidates have done in the past. But, what about all the things a candidate could do? Or would love to do?

The truth is 82% of Fortune 500 executives don’t believe their companies recruit highly talented people. So perhaps our approach to hiring is all wrong?

With that said, what can we do to hire the best – highly talented – people?

Strategic Hiring Planning: Know Who You Are Looking For

The first part of hiring great people is strategic planning. When you’re reviewing resumes, how do you know what you’re looking for if you don’t know who you’re looking for? Doing the research and having the conversations required to understand what job you need done, who you need to do it, what skills your team already has, and what skills you need to add is critical.

Once you understand who you’re looking for, you can start doing the work to find them.

Our Focus on our Candidates’ Past

Prior to the 1980s, hiring was focused on finding people who could learn and grow with the organization. Since then, organizations have designed hiring processes based on what candidates have done in the past and not who they are as a person or what they can do. That past-focused is highly visible in outdated resume and interview processes.

You might think that you’ll get a glimpse of potential in interviews. Believe it or not, however, research shows that interviews are pretty useless. Psychologist Ron Friedman suggests that interviews don’t help organizations hire great people because “80% of people lie during interviews.” Further, interviews include a lot of subjective and incorrect judgments like that leadership abilities, trustworthiness, and credibility are based on dumb things like attractiveness, height, and pitch of voice.

This subjective, judgemental, and past-focused approach has led to bad hires, toxic cultures, as well as a lack of growth, employee disengagement, and turnover. Again, the past only talks about what someone has already done – not what they can or want to do.

Moving Forward & Candidate Potential

With the basic understanding that our past-focused hiring approach hasn’t been working, here are some solutions that may help us become more future-oriented. To understand someone’s potential, things like “job auditions” and pre-hire assessments can help.

Assessments offer what many experts call an alternative to a job interview, what they call a job “audition.” These auditions put people in job preview scenarios and observe the behaviors and competencies. For example, if you need web developers, you can set up a coding test to test a candidate’s coding skills in certain languages. Or, if you’re looking for great customer success folks, finding out how a person can handle difficult or upset customers can be telling.

Now you might be thinking, “well what’s stopping candidates from just Googling all the answers or making stuff up about their personality?” Many assessment solutions, like Talview, offer cheat-detecting and preventing features that secure a candidate’s browser, prevent copying and pasting, and even watermark tests so people don’t take pictures of questions and float them online. Even more, the system can tell when someone else comes into the frame, talks to the candidate, and sends a detailed report to your recruiting team to review.

Assessment technology aside, if we want to hire better people, we need a better way to assess the skills, motivations, desires, and capabilities of our candidates. Maybe a new approach – one focused on not the past, but potential – can help.

Bio

Micole Garatti is the Marketing Manager at Talview, Author of “The Most Inclusive HR Influencer List,” and Host of the #HRforAll Twitter chat. She is passionate about improving HR and talent acquisition through diversifying voices of influence within the profession and technology. She’s appeared or been featured as an HR and marketing expert on ERE, DriveThruHR, Workology, Carnival of HR, #HRSocialHour, the SHRM blog, and more. Find her on Twitter at @socialmicole or at www.socialmicole.com.

Do’s and Don’ts for Social Media Engagement! #TheProjectTakeover

Posted on August 3, 2020 by Tim Sackett

I’m on vacation this week so my friends are taking over the Project! Enjoy their content, connect with them, and share the content with new people! Some amazing voices coming to you this week!

Enjoy this post by Lex Kremer!

When I helped market recruiting events that centered around HR tech vendors I noticed a trend: vendors aren’t great at marketing themselves or their resources on social media.

Sure, there are a select few that take the time to share their content but mostly they just pump out resources and hope people will find them. I see it all the time. Companies with anywhere from 5 to 500 employees on LinkedIn – but not one of them is sharing the content.

Imagine, a company of 200 people where even a third of those people took a few minutes every day to share a post and type one sentence about why their audience should check it out!

Why has a resource center if you’re not even sharing your resources? Why appear on a webinar if you don’t tell anyone about it? Why blast your email list if you’re not actively following up with people and connecting with them? What’s the point of a blog post if you only post about it one time?

Seems pointless, right? So, my goal is to make it easy for companies and their employees to share their content across their social networks so they can grow their audience and attract buyers. It’s about that bottom line, baby!

I’ve compiled some DO’S and DON’TS with examples you can steal and use as templates to make life easier. You don’t have to be in marketing to get people to notice content. It’s not rocket surgery. People notice engagement – and that’s what social media is all about.

DO’S and DON’TS for sharing company content on social media:

DO’S:

Like the post. 👍
Share the post [Just make sure you do more than click share or retweet. If you can include a call to action or give a reason as to why the information is valuable it’ll carry more weight.]

“Check out our @YouTube channel – we’re going to be posting free tips on upping your social media game so you can learn how to add value to sharing your company’s content.”

“Have you seen the newest blog on our site? It talks about [insert topic] and is sure to give you some great insights.”

“Our company is a leader in [fill in the blank]. Learn how we help by [fill in the blank].”

“We pride ourselves in providing [fill in the blank] so here is an article I recommend.”

Shout out your co-workers. If you’re not retweeting or sharing an existing post then be sure to include a link so people know what you’re so excited about.

“Great post from @name about [insert subject line]. Check it out.” [link]

“Our newest blog from @name covers [subject] and it’s well worth the read.” [link]

Share a post without a link. Direct people to your company’s site without a link so they have to take the venture themselves. It’ll help with organic search stats.

“If you haven’t had a chance to see all of our resources surrounding #diversity head over to our website and get your learn on.” @companyname #diversitymatters

“Did you know that our resource center has blogs AND video tips on how to improve your company’s D&I initiatives?” @companyname #diversity #inclusion

Use relevant hashtags. If you’re sharing a post about diversity then hashtag it! If you’re not sure what to hashtag search it first. LinkedIn and Twitter will formulate options for you in the search bar that way you have a few to pick from and know what other people have been using or searching as well.

DON’TS:

Just click share [see above in the DO’S] or JUST retweet. When you don’t provide content or a call to action then you’re not showing the value of the post.
Share the post and retag the company. People will see the company name in the post you’re sharing. When you retag the company it’s redundant. The same goes for hashtags – sharing and hashtagging the company name isn’t helping reach or engagement. Remember, tag the company if you’re typing an original post but if you’re sharing something FROM the company, people will see it in the reshare.

It looks weird to share something from a company and retag them in the post:

Just post a link. If you aren’t providing context it’s like throwing a baseball into an empty field. [No one will catch it.] Always provide some context.

For more tips and examples check out this video with 5 tips for sharing company content.

If you feel like you don’t have time to work social into your daily routine there are free tools you can use to schedule your posts. Pull a few pieces from your company’s resource library and schedule them out for the week. Buffer is a great tool that’s free and really user friendly.

If you’re nervous that someone will say you’re not prioritizing your ‘real’ work because you’re spending time on social, remind them that sharing company content is creating VALUE. It helps with employer brand and outsiders that see current employees actively engaging in the content creates meaning.

Not everyone will be on board with using their personal accounts to share company content. I get it. But if a handful are willing to share – that could help attract top talent to apply at your company and attract buyers. Plus, it’ll make your marketing department a bunch of happy campers. They don’t spend time creating resources for people to not enjoy them. Remember the baseball analogy – they aren’t throwing out content for no one to catch it. That would be pointless.

Lex Kremer is the CEO of Dashing Media Management, a small social media agency aimed at helping startups, small businesses, and HR tech vendors get their resources seen. From webinar marketing campaigns to Instagram stories – it’s full-time social media management without the associated full-time costs. Quality content management that won’t break the bank.

Connect with her on Linkedin, Twitter, Instagram, and Facebook.

Pandemic Job Searching with @LRuettimann and @CamSackett

Posted on July 31, 2020 by Tim Sackett

I’ve been exceptionally fortunate in my career to find friends and mentors willing to give me their time and resources to help me succeed. One of those people who help support me when I first started writing is Laurie Ruettimann.

I tease her a lot and frequently call her HR’s Big Sister because she helps so many people! When you write, speak, have a successful podcast like she does you tend to get a lot of people reaching out for advice and Laurie finds time to help out so many folks.

Today, she’s helping out my son Cameron, who is a recent graduate of the University of Michigan, and in the middle of his first ‘real’ job search. Enjoy their podcast together!