Category Archives: Communication

The Role of HR as Coaches

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There’s an article by Atul Gawande in The New Yorker discussing the importance of “Coaching.” Gawande, a writer and surgeon, talked about coaches as not just teachers but as observers, judges, and guides. From the article:

The concept of a coach is slippery. Coaches are not teachers, but they teach. They’re not your boss—in professional tennis, golf, and skating, the athlete hires and fires the coach—but they can be bossy. They don’t even have to be good at the sport. The famous Olympic gymnastics coach Bela Karolyi couldn’t do a split if his life depended on it. Mainly, they observe, they judge, and they guide.

Gawande, A. (2011, October 3). Personal Best. The New Yorker.

In my HR role, I’ve always believed that HR can act as coaches across our organizations. But there’s often pushback, like “You can’t coach me in Marketing, Operations, or Accounting.” Exactly—I’m not here to teach you those things; I hired you for that. Building a coaching culture starts with hiring people open to being coached.

More from the article:

Good coaches know how to break down performance into its critical individual components. In sports, coaches focus on mechanics, conditioning, and strategy, and have ways to break each of those down, in turn. The U.C.L.A. basketball coach John Wooden, at the first squad meeting each season, even had his players practice putting their socks on. He demonstrated just how to do it: he carefully rolled each sock over his toes, up his foot, around the heel, and pulled it up snug, then went back to his toes and smoothed out the material along the sock’s length, making sure there were no wrinkles or creases. He had two purposes in doing this. First, wrinkles cause blisters. Blisters cost games. Second, he wanted his players to learn how crucial seemingly trivial details could be. “Details create success” was the creed of a coach who won ten N.C.A.A. men’s basketball championships.

Gawande, A. (2011, October 3). Personal Best. The New Yorker.

In working with adult professionals, coaching isn’t about teaching new stuff but helping them analyze and improve what they already do well. Instead of fixating on weaknesses, HR can help make employees’ strengths even stronger.

Coaching has become popular lately, with various types like leadership or life coaching. But coaching for professionals is less common. I believe in HR professionals acting as more hands-on coaches, working daily to improve skills that directly impact the business, not focusing on personal challenges.

One big challenge for HR transitioning into coaching roles is that many employees lack self-awareness, just like us! A great coach helps someone see things in themselves they didn’t notice before.

If HR can build this self-awareness in organizations, it could lead to some amazing changes.

What’s Your Favorite Layoff Tech?

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Yeah, this isn’t something we like to talk about! We love talking about technology that helps our employees be better employees or technology that helps us find better and more talent. But the technology that helps us get rid of people, well, that seems a bit depressing, right?

In 2022 there have been public debates about what a recession is. We haven’t had one since the Great Recession of 2008-2009, so there is a very large part of our workforce that has never seen a downturn in the economy. We are on the precipice of an economic downturn, and companies will be laying off workers. Are you ready? How will you handle this? Spreadsheets?

Offboarding will be a major buzzword in 2023!

God bless the marketing pros who try and make termination software sound sexy! We don’t call it firing software or a termination process, we now call it “offboarding”.

At the HR Technology Conference this past year, I was a judge of the startup competition Pitchfest and one technology that was pitched was Onward HR. They actually did a great job and I really liked their pitch, but they were going up against a bunch of software that “helped” employees, not help you offboard them. Not fair to them, they had real HR software, helping solve a real HR and employee problem. A lot of the software pitched sounded positive and sexy, but it was mostly vapor. Onward had real HR stuff!

Big HCM software and payroll software will tell you they also do offboarding, but honestly, what they really do is basically just help you with the process. True offboarding should be about how do we humanely help our employees transition out of the company and quickly become re-employed. But also, a giant part of offboarding is ensuring those same employees actually might want to come back and work for us again at some point.

You see, layoffs, are an inexact science. Most organizations are bad at it because we don’t practice layoffs. We practice hiring. We practice developing employees. We practice performance management. We do not practice layoffs, so we mostly suck at layoffs. Quite frankly, I’ve never met a leader who wants to be good at layoffs!

That means the technology can help. For the most part, layoffs run like this:

  • We make the decision of how many heads we need to cut.
  • We then ask managers of people to make decisions of who specifically.
  • We then try to find a way to let people know where everyone will basically know at the same time (this almost always fails and is terrible).
  • We then try and move on and forget it all happened.

The problem with the last step is we basically move on from those departing employees, and those employees feel that, and it becomes very personal. We try not to keep a connection with previous employees. Then, two years from now, you try and launch an alumni recruiting campaign because you’re growing again and can’t figure out why so many previous employees hate you.

What is my advice for your upcoming layoffs?

Be better. Treat people like humans. I mean treat people like humans you will once again in the future want to have a positive lastly relationship with!

Should You Ever Ask About Pay During a Job Interview?

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NO! YES! I DON’T KNOW! WHY ARE WE YELLING!?

This question gets asked so often by all levels of individuals who are going through a job search. From entry levels to seasoned professionals, no one really knows the correct answer because, like most things in life, it depends on so many factors!

First off, you look like an idiot if you show up to an interview and in the first few minutes you drop the pay question!

“So, yeah, before we get too deep into this, how much does the job pay!?” 

Mistake #1! 

First, if you’re asking about what the job pays in a real face-to-face interview or virtual interview, you’re doing it wrong! The time to ask about pay is almost immediately, even when you’re desperate for the job. Usually, this happens during a screening call, email, or text message from someone in recruiting or HR. Talent Acquisition and HR Pros expect this question, so it’s really not a big deal.

The problem we get into is this belief that somehow asking about pay and salary looks bad on us as a candidate. “Oh, all you care about is the pay and not our great company!?”

Mistake #2! 

Actually, TA and HR would prefer to get this big issue out of the way right away before they fall in love with you and find out they can’t afford you. Doesn’t matter if you make $15/hr or $100K per year. Everyone involved needs to understand what it’s going to take to hire you. As a candidate, even when you desperately want the job, you still have power. You can still say, “No.”

The best thing you can do is get the pay question out of the way, upfront, so both you and the company can determine if you will truly be the best hire. The worst thing that can happen during an interview is you both fall in love with each other, then at the end find out it won’t work financially! That’s a killer!

Mistake #3! 

As a candidate, you get referred to a position, and you have a pretty good idea of what the pay will be. Your friend works at the company, even in the same position, and makes $45K, so you’re not going to ask because you feel you already know.

The problem is the company might not see your experience and education the same as your friends, or the market has shifted (like a Pandemic hit, and now the market pays less for your skills). For whatever reason, you are thinking of one number, and they are thinking of another. This gets awkward when it all comes out at the end of the hiring process.

So, once again, be transparent. “Hey, my friend actually referred me and loves her job and the company. She also told me what she makes. I’m comfortable with that level, but I just want to make sure we are on the same page for a starting salary/wage before we keep going.” Simple. Straight-forward. Appreciated.

Yes, ask about Pay! 

Yes, ask about pay, but “no,” don’t ask about pay as the last step of the interview process. Calm down. You’re not some wolf of Wall Street expert negotiator who’s going to wow them with your brilliance and get $100K more than others doing the same job. Most jobs have a set salary range that is pretty small, so you might get a little movement, but there is really no need to play hardball.

In fact, from a negotiation standpoint, getting your figure out early with a statement like, “I just want to make sure we are in the same park. I’m looking for $20-22/hr in my next job. Does this position pay that?” It gives you and the company some room to negotiate, but it’s a safe conversation since you both put some bumpers around where that conversation will go.

Also, if you decide you want more, it’s a great starting point. “Yes, I really like the job and the company, and I’m interested in working for you. I know I said I was looking for $22/hr, but Mary told me I would also be doing “X,” and honestly, I think that job pays a bit more than $22/hr. Can we discuss?”

Discussions of pay can be difficult because we often find talking about how much money we make taboo. I blame our parents! They never talked to us about it, and if the subject was ever brought up, we got hushed immediately! Raise your hand if you knew what your Dad made when you were 12! Not many hands are up!

The reality is it should be a very transparent, low-stress conversation. This is where I am. This is what I want from this job. Are we on the same page?

The Best Job Titles of 2022!

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At least a couple of times a year, I share something from my friend, Rob Kelly, over at OnGig, and this was something he and his team put together earlier this year.

100+ Creative & Funny Job Titles by Department & Position

I think we are all a bit of job title whores, in a sense! I mean, if you’re a “director,” you really want to be a “vice president.” If you’re a VP, you want to be a “chief of something.” And on and on it goes. A manager wants to be a senior manager. A “typist I” wants to be a “typist II”. We love our titles!

My buddy Kris Dunn let me choose my own title when I first started writing over at Fistful of Talent, and I chose “Chief Storyteller.” Then I started writing a lot and showed up at a conference, and they had my title as “President of FOT,” and that to this day, gets KD all up in arms!

I think we should allow people just to choose whatever title they want to call themselves. I mean, if Karen wants to talk to the manager, make yourself the manager!

Here are my favorite titles from Ongig’s list:

Ambassador of Buzz (Corporate Communications Associate) – didn’t Rod make Jerry his “Ambassador of Quan”? If you know, you know!

Colon Lover (Copywriter) – I like big butts, and I can not lie. Oh wait, I’m terrible at grammar, wrong colon!

Collector of Business Cards (Business Development Rep) – I haven’t had business cards for like five years, and when someone asks me for one, I just take out my phone and Google my name!

VP of ABC (“Always Be Closing”) (VP of Sales Team) – it’s not a list without a Glengarry reference!

Head of Customer Wow (Head of Customer Service) – I love a “Wow” experience!

Vibe Manager & Head of all things Awesome (Head of HR) – Hell to the yeah! You feel me?!

C3PO – Chief Power Plugs & Patches Officer (CTO) – Stop it! Perfect title.

Chief People-Herder ( Community Manager) – These cats aren’t going to herd themselves! This also works for HR leaders.

Digital Overlord (Web Site Manager) – Anything with “overlord” is a winner!

Head of PR and Other Fun Stuff (PR Director) – good. Head of Fun Stuff – better.

Lead Enabler (Assistant) – There’s so much truth in this title, I felt it in my soul.

Captain Underappreciated (Office Manager) – This one made me remember the Captain Underwear books my boys read growing up!

Chief Cheerleader (CEO) – I think every single one of us needs our own Cheerleader. None better than your CEO!

Dr. No (CFO) – If I had a dime for every time…

Master of Coin (CFO) – Game of Thrones, anyone?

King of Sneakers – this might be my new title for the world!

Master of Disaster (Crisis Manager) – It’s funny! Until it’s not.

Out-of-Work Officer – And one for the sign of the times.

I get why we have titles. I get organizational dynamics. I spent the first half of my career title chasing. I got to be 35 years old, and I wasn’t a VP, and I thought I had failed. Then I finally got the VP title and realized the title meant nothing because it was really about what responsibility you have.

I’ve met managers who had the ultimate responsibility to change their company and their world. I’ve met chiefs that couldn’t change the size of the computer screen on their desk.

People won’t admit that titles matter to them. They act like it doesn’t matter. It only doesn’t matter to those who can choose their own title! For 99% of the world, titles are very important to our personal psyche. Titles give confidence and status to those who need that. Don’t ever discount the importance of a title for someone else. We can do that for ourselves, but not others!

What is your favorite job title you’ve seen or had? Hit me in the comments.

Recruiting Communication Hacks #1

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I was out at iCIMS Inspire last week, and I was listening to a recruiting product leader and TA leader talk about a process involving texting candidates. iCIMS purchased TextRecruit years ago, and it’s now baked into iCIMS. I think across the board, everyone believes you should be texting candidates at this point. It’s 100%. You won’t meet anyone in recruiting who’s like, “Hey, yeah, texting candidates is bad” as a form of communication with candidates.

I say statements like that above to see the one dumb person on LinkedIn who will share this post and give me the one outlandish reason in the world when you wouldn’t text a candidate. “Well, TIM! I once had a candidate who was blind and deaf and lived only underwater and communicated telepathically, so what about that person!? Should we text them!?” Yes! Now, go away.

For the most part, recruiters are pretty good about using expected communication norms with candidates. We kind of have to. If you’re awful at comms, your recruiting career will be shorted lived. This doesn’t mean there aren’t recruiters out there working in sweatshops that still don’t spam. Of course, we’ll always have that. But, for the most part, the vast majority of professional recruiters, agencies, RPO, and corporate try to communicate around expected societal norms in the areas they recruit.

One of those comms standards is the Opt-Out text message sentence:

“If you no longer wish to receive text messages from this company, reply “STOP” to unsubscribe from any further messages.”

Now, these messages all sound and look the same. We basically just copy each other. One person, one time, wrote a version of what’s above, and we’ve stolen and tweaked this same message.

When I was at iCIMS, this leader was sharing an example, and this came up, and no one batted an eye. Yep. Yep. Move on. That’s when it hit me. That’s an opportunity! Every single comm we send that touches a candidate is an opportunity to stand out and leverage your brand! We should be better than what’s above!

So, I started thinking. What would a great opt-out text message be for a recruiter? Try these on for size:

“If you no longer want to receive messages from Tim, simply reply “I HATE TIM” and make him cry!”

“Yeah, we know you didn’t opt in for this, but can you blame us? We wanted to offer you a job!? Reply “No Job For Me” to Stop these messages.”

“Hate Text Spam? You can call me instead and stop all of this nonsense! Come on. I dare you!”

“Look, I’m a Stan! No cap, but you’re super dank. Texts hit different but if you’re sus just reply “This ain’t it chief”

“Hey, I just texted you, and this is crazy! But if you don’t like me, just reply.”Maybe Later”

“Wait, we get it. This isn’t for you. Before you opt-out, maybe you know someone who could use this. Please share it with them. Reply “Stop” to end these messages.“

Had enough!?

We might want just to disregard this and think about our corporate brand and being “professional.” The reality is this isn’t your corporate brand. This is your employment brand. For some, yeah, just stick to the same old boring script. It’s safe. For many of us, let’s show candidates we can be fun and have fun, and we don’t take ourselves so seriously.

If we are going to jam thousands of text messages out to candidates, you might want to have a little personality in those communications. You don’t have to. You can be like everyone else. But you can.

Dare to be a bit different!

Hiring Managers! Job Seekers Are Judging You on These Two Criteria!

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If you’re out looking for a job, it usually feels like you’re being judged on every little thing you do, have done, or potentially will do in the future. Interestingly enough, a Harvard professor discovered you’re actually only judged on two things:

“People size you up in seconds, but what exactly are they evaluating?

Harvard Business School professor Amy Cuddy has been studying first impressions alongside fellow psychologists Susan Fiske and Peter Glick for more than 15 years and has discovered patterns in these interactions.

In her book, “Presence,” Cuddy says people quickly answer two questions when they first meet you:

 – Can I trust this person?

 – Can I respect this person?

Psychologists refer to these dimensions as warmth and competence, respectively, and ideally, you want to be perceived as having both.

Interestingly, Cuddy says that most people, especially in a professional context, believe that competence is the more important factor. After all, they want to prove that they are smart and talented enough to handle your business.”

Trust and Respect.

I’ll add these are probably two things you’re being judged immediately following the judging that gets done on your overall appearance, which is almost instantaneous! Let’s face it, we like to hire pretty people.

Once you open your mouth, you’re being judged on how well you can trust what this person is telling me and if you respect their background, work ethic, where they came from, etc. Most of this is based on the person doing the judging, not you. I know, that sucks.

How do you help yourself?

1. Try and mirror the energy of the person who is interviewing you. If you come in all calm and cool, and the person who is interviewing is really upbeat and high energy, they’ll immediately question you as a fit.

2. Do research on who you’ll be interviewing with and try and get some sense of their background and story. Try and make some connections as fast as possible in the interview. This will help build trust and respect with this person. In today’s world, it’s not that hard to find out stuff about an individual. If HR sets up your interview, just politely ask who you will be interviewing with (the name).

3. Be interesting. Have a good story to tell, one that most people will find funny or interesting. Not too long. A good icebreaker to set off the interview in a great tone.

I tell people all the time. An interview isn’t a test, it’s just a conversation with some people you don’t know. We have these all the time. Sometimes you end up liking the people, sometimes, you don’t. If you don’t like the people you’re interviewing with, there’s a good chance you won’t like the job!

I’ve Got a Great Business Opportunity For You!

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No. No, you don’t. You have a great business opportunity for you, and you need me to make it happen.

Email Subject Lines in the Past Week

  • “Business Opportunity”
  • “Potential Opportunity”
  • “Great Business Opportunity for You!”

There was one common theme with each one of these messages sent to me. Not one of them was an opportunity for me to make money, but each was an opportunity for me to pay someone else money!

Idiots Using these Subject Lines

Do you seriously believe that these subject lines are working? That people are reading them and going, “OMG! I’m the Luckiest Girl alive today! This beautiful human chose me for this opportunity that I was neither looking for nor really even wanting! #Blessed”

I have a feeling there is something clinically wrong with the person who uses this subject line. I want to get them professional help. Medication, therapy, a punch to the throat, whatever it takes, I’m a giver, a helper of sorts.

I would love it if we could have a law where if some moron uses a subject line like this, we can send them away for a while. Like prison, but more used car sales lot they have to live in for eternity. Every day, all day, just wandering the lot and getting approached by an overly aggressive used car salesman that won’t leave them alone.

Look, I Get It 

I run a company that has to sell our services. Every morning I get up, shower, get dressed, and head off to work. “Gotta make the donuts!” They don’t make themselves. Our world is predicated on someone buying whatever it is we’re selling.

So, I feel for you, but I’ve got a few words of advice –

Be Better! 

Be someone who you want your kids to be. Be someone you want your grandmother to talk about at bridge club. Be someone who will get referred by one client to a future client.

Also, I get you can’t just put up a subject line that says, “Hey, buy my crappy lead generation tool!” (Although, I bet your click-through rate on that is a minimum of 100% higher than “Business Opportunity.”

The world isn’t looking to do work, to make you money. Maybe I’m wrong, but maybe your subject line of “Business Opportunity” was just one big miss by me. You were saying, “Hey, I’ve got a business opportunity for me. I just need a sucker like you to bite” if that’s the case, my bad, continue being an awful person.

Great Business Opportunity

As always, I’m here to help fellow sales pros. Here are some subject lines that are guaranteed to get some click-through:

– I’ve got your bag full of puppies!

– You need to verify your Pornhub password

– BOGO on Wine, Chocolate, and Jimmy Choos

– Is this your Mom on Facebook?

“But, Tim, these are all lies!” I know, and I’m super excited you found the commonality between my subject lines and yours. Good luck!

The Recruiter Texting Rules!

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Here we go! Your boy is back with some more rules! You know I love me some rules! I’m high rules, and low details, which drives most people crazy!

I was having a conversation recently with some recruiters about texting candidates. For the most part, in recruiting, we’ve gotten to this point where we believe every candidate prefers texting over every other kind of communication. And, if they don’t want a text message, then they want email.

This isn’t exactly true! I did some research and surveyed over 1600 candidates we screened to find out the facts and published it – 6 Things Candidates Want You to Know – you can download it here for free. But I’m not here trying to sell you a free whitepaper!

The entire reason we believe candidates prefer text over any other form of communication is some creative marketing around text vs. email response rates in overall text vs. email communications. Now, this is where all of this falls apart. I get over 500 emails per day. I get maybe 25-50 messages. Of course, I’m going to respond more to text messages vs. email. But that doesn’t mean, as a candidate, I want text vs. email, necessarily!

This all lead me down a path where I believe we need some rules around texting as recruiters!

The Recruiter Texting Rules:

Rule No. 1 – As the first outreach to a candidate you don’t know, texting is not preferred by candidates. They don’t know you, and they certainly don’t want you jumping into their private text messages with a spammy job offer!

Rule No. 2 – No one of quality ever accepted an interview and job offer through text message without first speaking to a real human. Pick up the god damn phone. Once a candidate is all in with you, then yes, they will most likely only want texts from you.

Rule No. 3 – Give me a way to opt-out of your bad text recruiting automation hell! For one, it’s the law. But, most still make it way too difficult to stop the automated texts.

Rule No. 4 – Just because you have my number as a candidate does not give you permission to stalk me for a date. It’s super creepy!

Rule No. 5 – If we aren’t friends, don’t text me like we are friends. Avoid sarcasm. Keep it professional and short.

Rule No. 6 – If it feels like you’re sending candidates too many text messages. You are sending candidates too many text messages! Also, don’t text me a novel! Send long stuff in an email.

Rule No. 7 – If I ask you a question, answer the damn question! We are adults. You can tell me the truth I don’t need some run-around answer that doesn’t really answer my question.

Rule No. 8 – If you expect me to respond within minutes. I expect you’ll respond within minutes. Set the ground rules around expectations early.

Rule No. 9 – Never! And I mean, NEVER! Text with a green bubble! Just Kidding! 😉

Okay, peeps, what did I forget? Give me your favorite rule for texting candidates in the comments below.

“My company” vs. “Our company”

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I was listening to some of my recruiters talk to candidates the other day. I like to do that from time to time. You learn a lot about your team, your jobs, your hiring managers, and your engagement levels.

One of the things I overheard was something like, “I’m going to tell you about the benefits that “MY” company offers.” There was another conversation where someone used “our,” “I’m going to tell you about the benefits that “OUR” company offers”.

It seems like a small difference, right? Both are positive, for sure.

I will tell you, as a leader, “my company” brings me to tears. The one thing I consistently hear from senior executives is, “I can get my team to care about this company the same way I do”. It’s a very common issue that comes up all the time. How do we get employees to take ownership when they don’t have ‘real’ ownership?

It’s a cop-out and too easy to say, “oh, just give them some real ownership”! Having an employee-owned company isn’t simple or easy. It’s very complex.

Using “My company” says to me that this employee is 100% in. Onboard. Wearing the logo! Reppin the gear! It’s not that saying “our company” doesn’t say that, but “my company” definitely says that!

It’s similar to when you hire a new employee from a competitor, and it takes some time to get them away from “we” vs. “them” vs. “you guys,” etc. “So, I know ‘you guys’ do it this way….” Oh, you mean “us guys,” right!? You’re now on the team. You’re not a ‘them.’ You are a ‘we’!

Sometimes some of the biggest changes we make to culture are simple changes in our own language and what those changes end up meaning to all those stakeholders in an organization.

4 Strategies to Get Candidates to Open Your Emails!

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I found some cool data that probably got overlooked a while back from CB Insights. Now, this data is from 2016, but it’s super relevant!

CB Insights did some testing with their own email newsletter that went out to 175K+. A very big sample, and the reality is they have the exact same goal as we all do, Get Candidates to Open Our Email!

These four things work really well in getting people to open your email:

1. Brand Names. CB found that using a big brand name like Apple, Google, Nike, etc., in your subject line increases your odds greatly of getting someone to open your email. Now, you might be asking yourself, “Tim, how the heck am I going to use a brand name in my recruiting emails!?” How about something like, “3 Ways we are a better place to work than Apple!”

2. Short Titles. Less is more when it comes to attention-grabbing subject lines! I suggest under five words if possible. “Are we paying too much?” or “I’ve Got a Quick Question” or “Sackett” – Yep, in my own testing, the one email that gets open at a higher rate than any other is when I only put my last name in the subject line!

3. Negativity. This seems counter-intuitive. No way! People love positivity. You are right, but negativity draws them in! “How Candidates Fall on their Face!” will get opened way more than “How Candidates Succeed!” Again, in ten years of blogging and making headlines, this data also rings true. I get way more interaction on negative headlines than positive headlines.

4. Surprises. Different viewpoints that people don’t expect. “Punching Your Boss Can Get You a Raise!” or “Older Workers Have More Energy Than Millennials!” or “Hiring Dumb People!” Basically, people open these because they don’t agree with the headline. What the heck is Tim talking about today!?!

So, if all of these things work. What does CB Insights say doesn’t work?

What should we stop doing with our subject lines? 

  • All of the opposites of the above! Long headlines, positive headlines, boring, etc.
  • Question Headlines. “What 3 Things Are You Doing to Hurt Your Brand!” While Buzzfeed has made billions with these clickbait headlines, CB found readers are getting fatigued with these types of headlines. (I will tell you “The X Things to do…” headlines still work in my world. 5 Ways to Hire More People! Will always do well.
  • Broad topics do worse than Niche. A headline that says “5 Ways to Attract More Talent” will do worse than “5 Ways to Attract More Nurses Right Now!”

The key to great email subject lines is they get opened! If you send out a hundred emails to candidates and no one opens them, it doesn’t matter what the content is and how much time you spent making it perfect. Get Them To Open Your Emails! Is the single most important thing you should worry about first!

It’s very Recruiting 101, and it’s something almost every recruiting shop struggles with, but then we go and focus on the picture we’re using. Does it have a puppy and a kid in a wheelchair? No, stop the presses! Stop it. Fix the basics first, then worry about doing the higher-level stuff.

What is your most responsive email subject line?