Category Archives: Hiring

What is the perfect Diversity mix for your company?

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This is a question I think many executives and HR and TA leaders struggle with. SHRM hasn’t come out and given guidance. ATAP has not told us at what levels we should be at with our diversity mix. So, how do we come up with this answer?

Seems like we should probably be roughly 50/50 when it comes to male and female employees. Again, that’s a broad figure, because your customer base probably makes a difference. If you’re selling products and services mostly women buy, you probably want more women on your team.

The more difficult mix to figure is when it comes to race. Should we be 50/50 when it comes to race in our hiring? Apple has taken it on the chin the last few years because of their demographic employee mix, and even as of this week, are still catching criticism for having only 1/3 of their leadership team is female, and only 17% of their entire team being black and Hispanic. 55% of Apple’s tech employees are white, 77% are male.

So, what should your diversity mix be?

The most recent demographics of race in America show this:

  • 61.3% are white
  • 17.8% are Hispanic/Latino
  • 13.3 are black
  • 4.8% Asian

Some other interesting facts about American race demographics:

  • 55% of black Americans live in the south
  • White Americans are the majority in every region
  • 79% of the Midwest is white Americans
  • The West is the most overall diverse part of America (where 46% of the American Asian population live, 42% of Hispanic/Latino, 48% of American Indian, 37% of multi-race)

So, what does this all mean when it comes to hiring a more diverse workforce? 

If 61.3% of the American population is white, is it realistic for Apple to hire a 50/50 mix of diversity across its workforce? I go back to my master’s research project when looking at female hiring in leadership. What you find in most service-oriented, retail, restaurants, etc. organizations are more male leaders than female leaders, but more female employees than male employees.

What I found was as organizations with a higher population of female employees hired a higher density of male employees as leaders, they were actually pulling from a smaller and smaller pool of talent. Meaning, organizations that don’t match the overall demographics of their employee base have the tendency to hire weaker leadership talent when they hire from a minority of their employee base, once those ratios are met.

In this case, if you have 70% female employees and 30% male, but you have 70% male leaders and only 30% female leaders, every single additional male you hire is statistically more likely to be a weaker leader than hiring from your female employee population for that position.

Makes sense, right!

If this example of females in leadership is true, it gives you a guide for your entire organization in what your mixes should be across your organization. If you have 60% of white employees and 50%, female. Your leadership team should be 60% of female leaders.

But!

What about special skill sets and demographics?

These throws are demographics off. What if your employee population is 18% black, but you can’t find 18% of the black employees you need in a certain skill set? This happened in a large health system I worked for when it came to nursing hiring. Within our market, we only had 7% of the nursing population that was black, and we struggled to get above that percentage in our overall population.

Apple runs into this same concept when it comes to hiring technical employees because more of the Asian and Indian population have the skill sets they need, so they can’t meet the overall demographics of their employee population, without incurring great cost in attracting the population they would need from other parts of the country to California.

Also, many organizations’ leaders will say instead of looking at the employee base we have, let’s match the demographic makeup of the markets where our organizations work. At that point, you are looking at market demographics to match your employee demographics. Again, this can be difficult based on the skill sets you need to hire.

If I’m Apple, I think the one demographic that is way out of whack for them is female hiring. 50% of their customers are female. 77% of its employees are male, but only 33% of its leadership is female. It would seem to make demographic sense that 50% of Apple’s leadership team should be female.

Thoughts? This is a really difficult problem for so many organizations, and I see organizations attempting to get more ‘diverse’ in skin color without really knowing what that means in terms of raw numbers and percentages.

What are you using in your own shops?

The New Normal in Hiring Isn’t New!

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In January 2020 the US unemployment rate was under 4%. Historically low and trending downward. The pandemic hit and it immediately went up, but most of that was in a few targeted industries. The current unemployment rate is 4.8% and trending downward.

By the end of the third quarter of 2019, most organizations were desperate for talent. I would take calls from CEOs who would say that if I found a hundred workers for them tomorrow they would hire all 100. The Pandemic made us forget how bad hiring was prior to the pandemic!

The New Normal in Hiring is just like the Old Normal in Hiring!

In 2017-early 2020 organizations were already talking about what they would need to do to attract talent. It was about competitive wages, perks, even some conversations about remote work and variable schedules. Since we had centuries of in-office work, most organizations focused on making the office a more fun place to hang out. Free food, drinks, ping pong tables, cool spaces to work in, etc.

In Q3 of 2021, organizations are talking about how to attract and retain talent in almost the exact same way, except now more organizations are trying to add in remote and flexible work options. Don’t think work has changed or morphed into something “new”, it hasn’t, it’s still “work” and organizations will still find ways to get the talent they need to complete the work.

The pandemic was an organizational behavior black swan event.

We panicked. We had to find ways to keep people working and organizations going, even though we couldn’t be by each other. So, we did what we had to do. A few organizations actually found super high success, because of the pandemic and the dynamics it created. Most survived. Some didn’t.

Organizationally, we mostly just imitated what others were doing. Oh, you sent your folks home?! Okay, we need to do that. Oh, you have your folks come in on different shits to maintain a safe distance, we need to do that too. Oh, you make your folks wear masks when they are customer-facing, ditto…

We build processes and organizations around averages and what we could be given optimal circumstances. Things like hurricanes, pandemics, political unrest, throw historic averages all over the board, and organizationally this is extremely hard to plan for and deal with.

The Old-New Normal of Hiring.

We lost over a million moms out of the workforce. We lost close to 3 million close to retirement workers out of the workforce. We were already trending demographically in a negative worker replacement (meaning, we don’t make enough babies to replace the older people dying). These aren’t short-term issues, these are long-term issues that we saw coming in 2018 and 2019, and then we forgot!

We forgot we were already in a talent crisis, and the pandemic made this crisis much worse.

History has put us here before. After World War II it was super hard to find workers. Organizations pulled out all the stops to find talent. Things like:

  • Apprenticeship programs (Build your own talent)
  • Moving to markets with more talent
  • Paying higher wages
  • Creating immigration programs to get workers from other countries
  • Developing more automation to supplement worker shortage
  • Creating better working conditions and environments
  • Poach talent from our competitors
  • Create attractive perks
  • Charging higher prices to afford all of the above

What are organizations going to do today? More of the same but the 2021 version.

Technology has taken us a long way, so we have new ideas and ways of working we didn’t have in prior generations, but the concepts are exactly the same. Exactly.

There is no magic bucket of employees. Well, wait there is, but no one seems super excited about bringing in workers from other countries who want to find their American dream by working in an Amazon warehouse or making coffee at a Starbucks. It’s really the only untapped resource we have left when it comes to talent. I’m sure there are millions of Mexican, Haitian, Venezuelan, etc. immigrants who would love to work in the jobs our own American citizens have no desire to work in. My guess is they would happily pay taxes as well to have the resources we have as Americans.

Another option also could be some version of Peace Corp but for American kids graduating high school, that they have to work two years in industry before going onto college. American Worker Corp could be like a peace-time-style draft to the military, but not to the military. Little Timmy is going to work the customer service counter at Walmart and get paid, then he hopes to go on to State U and get his degree in management! I for one think every kid should have a real job before going to college.

We do not have a new problem! We have an old problem that we ignored and it became our most recent problem. We could easily blame our politicians for this short-term focus and thinking, but every one of us who works in business also owns this. Every one of us that works in education also owns this. We all saw it coming, but we were waiting for someone else to fix it. Now, we all have to fix it.

6 Signs You Shouldn’t Make That Offer!

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If I have learned anything at all in my HR/Recruiting career it’s that everyone has an opinion on what makes a good hire. If you ask 100 people to give you one thing they focus on when deciding between candidates, you’ll get 100 different answers! Especially with today’s difficult hiring event where we are pushed to hire any warm body, don’t!

I’ve got some of my own. They might be slightly different than yours, but I know mine work!  So, if you want to make some better selections, take note my young Padawans:

1. They only have bad things to say about former employers. Notice I didn’t say “employer” singular, because we all can have a bad, toxic work choice we’ve made. Once it gets to multiple, you now own that, turns out you’re bad at knowing what’s good for you! Plus, there is a high correlation between hiring a candidate that bad mouth their former employer and that eventually they’ll be bad-mouthing you as well!

2. Crinkled up money. Male or female if you pull money out of your pocket or purse and it’s crinkled up, you’ll be a bad hire!  There is something fundamentally wrong with people who can’t keep their cash straight. The challenge you have is how do you get a candidate to show you this? Ask to copy their driver’s license or something like that!

3. Slow walkers.  If you don’t have some pep in your step, at least for the interview, you’re going to be dud as an employee. Of course, if the person has a disability, ignore this point!

4. My Last Employer was so Awesome! Yeah, that’s great, we aren’t them. Let’s put a little focus back to what we got going on right here, sparky. Putting too much emphasis on a job you love during the interview is annoying. We get it. It was a good gig. You f’d it up and can’t let go. Now we’ll have to listen about it for the next nine months until we fire you.

5. Complaining or being Rude to front-desk and/or waitstaff. I like taking candidates to lunch or dinner, just to see how they treat other people. I want servant leaders, not assholes, working for me. The meal interview is a great selection tool to weed out bad people. Basically, if you feel comfortable in an interview treating anyone bad, you’re a bad person.

6. Any communication issue where they aren’t apologetic. “Yeah, I know you contacted me five times about the interview, but like, the new game came out and I was like busy and stuff.” Hard no! I don’t need you to respond immediately, but at least have some awareness of the moment! Before you lose your shit, this is for both candidates and recruiters! If a recruiter is bad at communicating with a candidate they should be apologetic as well. Common civility is a bare minimum for an offer!

What are your signs not to make an offer?  Share in the comments!

Supply and Demand are Undefeated!

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Why can’t you find talent?! Why are your workers resigning at all-time highs? Why can’t I buy the car I want? Why does my local supermarket keep running out of diet Mt. Dew in the 16 oz bottles!?

The law of supply and demand is undefeated in the history of the world! That’s why!

When there is a feeling of equilibrium in the talent market, meaning we seem to have enough workers and enough jobs, but not crazy on either side, our world works fairly well. For sure, there are outliers, but all of those have a real business answer to why you’re an outlier. Right now, it seems like no one has a real business answer to why everyone is an outlier!

That’s because there isn’t one answer. Well, I take that back, there is, and it’s fairly simple, but your executives don’t want to hear it, we have more demand than supply of talent.

I find it super ironic that really smart executives won’t hear this when it comes to talent, but will go into every single board meeting and using different words tell their boards the reason they can’t sell enough products or services is because of supply and demand. But, when asked about talent, they truly believe TA/HR has a magic machine they can keep filling up with more candidates and employees that is never-ending!

There. Is. No. Magic. Employee. Machine!

By the way, everyone is to blame for this supply and demand issue. It’s not people who work. It’s the entire system failure that causes supply chain issues. What are these failures:

  • We are crappy at educating kids for future jobs. We take way to long to react to what our world needs for skills, from a public and private education standpoint.
  • Those that have the money are unwilling to properly incentize people for their labor and efforts.
  • Those who buy products and services are unwilling to pay more for all the crap we want.
  • Employers are unwilling to invest what is needed to grow their own talent and then do all they need to do to ensure they retain that talent.
  • We have a government that is basically incapable of doing anything besides work to get voted in again. Rinse. Repeat. Do nothing of consequence.

Gawd! That seems pessimistic, right!?

But, I don’t think so, because every single one of those bullet points we can control as a society, which is why we are all complicit in this problem!

This is not a complex problem. This is simply a supply and demand problem. Create more supply and bring back some equilibrium and everything will be back to normal. I have no fear that this won’t happen because supply and demand are undefeated!

Zig when others Zag! Hiring the Unvaccinated!

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So many people are getting fired for not getting vaccinated! Or at least that’s what the media makes it sound like, right?!

In reality, the number of employees getting fired for refusing to get vaccinated is actually super low. About as low as the percentage of people who catch Covid and die, I’m guessing…ugh! data, am I right!?

Southwest Airlines CEO claims that he didn’t want to mandate vaccines for his employees, but he got pressured by President Biden. Seems like a strange flex for a powerful CEO. “Joe made me do it!” Really, he did? Really? Or is it, you just are following the industry trend and your competition is doing it and your customers probably feel better about being in metal tubes with a staff that is vaccinated?

Still, I believe that there are certain advantages for doing the opposite of the populous in many situations. Like, maybe, this one. You are having a really hard time hiring folks, why don’t you just make a public display out of “We want your poor, and your hungry, and your Unvaccinated!”

Zig when others Zag!

Now, this plan is free of problems. If you have some folks who are super-vaccinated (what does he mean by that…) maybe they’ll want to leave your employ and go somewhere else. That might happen.

Also, having a larger population of employees who are less likely to be vaccinated, may lead to some additional health risks, and possibly some additional costs associated with increased health insurance costs! You could offset this by not having health insurance and just paying extra for your employees to go out to the government exchange, or some other form of skirting this bill.

But, you would definitely be in the minority of employers who would be welcoming the unvaccinated! I’m also assuming your employee demographics would skew younger and republican, but, hey, fly your freak flag!

Also, not mandating a vaccine could have a big impact on increasing your diversity numbers, as black folks as a percentage are less likely to be vaccinated than white folks across the country. So, if diversity matters to you then this might be a great strategy to try out!

The market you hire in, of course also matters. Down south, might be something to think about. Hiring in the big metro coastal cities, well, this might work against you.

Recruitment Marketing Messaging for this “Zig” hiring strategy!

I wonder what it would look like if an organization just came out and full unvaccinated is the way to go! I’m guessing we would see some job advertising messaging like:

“Didn’t want that Covid Juice!? We might be the place for you!“

“No shot? No Problem! Apply today!”

“We are a Vax-Free Workplace for Americans! Or really anyone who will show up and work!”

“We’ll love you even if you are unvaccinated and have a hickey! Apply Today!”

Any day you can use “hickey” in job advertising is a day you’re winning at life.

Our reality is, whether you like or agree with it, there are some outstanding people who have made the personal choice to not get vaccinated. Smart, hardworking, great employees, who someone will be terminating for this choice. Their loss, the organizations, is your gain or could be.

If you read my post yesterday, you know I’m pro-vaccine, but I’m anti-vaccine mandate for employees. I think there are many things we can do besides forcing an employee to get a shot they don’t want and still protect our other employees, customers, and even the unvaccinated workers.

Here’s what I know, if I can think up an idea, someone else already has as well. So, it’s just a matter of time before we hear about a company out there that will market itself as the “Unvaccinated Workplace” and welcome all those employees that other companies are terminating.

6 Surprising Ways GenZ is Changing the Workforce!

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I’m in love with Gen Z! It might be because I’m raising 3 Gen Zers, two in college, one on the way, but it’s also because I love how each generation is shaped by the period of time in which they are raised, and I think Gen Z, specifically, was raised in one of the most unique periods in history!

We’ve had the Millennial “differences” jammed down our throats now for a decade! When it first started, I was fascinated with the differences, now I’m just bored. I think what we learned with the Millennials was that so much of what each Generation has, is truly just based on time in life. Then we have this much smaller percentage of some stuff that truly makes each generation stand out.

Gen Z was raised during the Great Recession. This is a fact, it’s not something we can discount. The generations directly before the Boomers, the Silent Generation, and the Greatest Generation, were raised during the Great Depression, this had a significant impact on how they viewed the world, and how they viewed jobs specifically. Gen Z will have some modern similarities to these generations.

You can not be in your formidable years, have the access to information that Gen Z has always had, and see your family and friends lose jobs, houses, etc., and not then have that come out in your relationship to work in some unique way. There’s been very little out about Gen Z, to this point, but recently there was a fairly substantial study done with over 25,000 Gen Zers. Here’s what it said:

– 97% of Gen Z own a Smartphone, 93% own a Laptop! Gen Z is digital natives. They are the very first digital-native generation. They grew up with a smartphone in their hands before they could even communicate what they wanted or needed in a meaningful way. Gen Z will not ever work well in an environment that doesn’t use technology to solve common problems. “We have always done it this way” makes no sense to them. Not in a frustrating way, but in a truly perplexed way. Kind of like how someone looks at a Caveman exhibit in a museum.

– Gen Z is very price-conscious. Employers will love them because they constantly work to get lower costs of goods and are very adept at doing things on their own when they feel they can produce similar quality for a lower cost. Again, go back to what they saw growing up. They use technology for price comparison, reviews, check availability, etc. Rarely will you be able to sell Gen Z in one meeting, and without competition also being in play.

– Only 1 in 8 Gen Zs gets their information from printed materials. Good job on those printed career fair brochures! You might as well just have a big bonfire at Corporate HQ because your printed job material is almost worthless with Gen Z. Although, they do consume information through a ton of channels including social media (79.7%) – yeah, that Twitter/IG is just a fad…TV/Video, radio, and video streaming services, etc. When we go to recruit Gen Z, we have to be ready to use multiple forms of media to reach them.

– Crazy enough, Gen Z actually loves to read books, not digital.  Again, generationally, Gen Z was raised during the Harry Potter days, etc. Some of the best young adult literature in history was written during their young years, and in hard economic times, a book is a fairly inexpensive entertainment option that takes up a lot of time. No wonder Gen Z is a generation of readers! 77% prefer to read a printed book, rather than digital. So, while we tend to focus employee development on online on-demand types of media, some leaders will find giving a book to Gen Z might be a real connection for them.

– Gen Z demands information. Gen Zers, for the most part, won’t demand to be the boss, but they will demand to be kept in the loop. Why? Because they’ve always been able to find out anything they wanted in seconds, so you playing the power position of keeping information from them will not go over well! When you’ve never not had information, working in a corporate culture that uses information as power, is a stifling environment to be in.

– Gen Z is the most diverse generation in American history. I will tell you my sons are somewhat confused by old people’s obsession with diversity issues. They understand America is far from perfect, but they also have grown up in a generation that is much more accepting than any generation before them, so they find ‘our’ obsession with these topics sometimes overdone. They would prefer to focus on how we are similar, then on how we are different.

Currently, Generation Z is about 40% of our workforce and growing. The largest generation in the workforce, with Millennials being a shrinking second place. Gen Zs are not Millennials, just like Millennials are not Gen X, etc. Each is mostly similar, with some differences. Gen Z will take some getting used to for some leaders, but those who embrace their uniqueness will truly get rewarded!

Choose Your Hard…

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I was at SHRM Annual last week and a very common story from everyone I spoke to, know matter their title, was the fact that recruiting talent is extremely difficult right now. Most organizations are in desperation mode, and I’m not saying that to be dramatic.

There’s a concept that motivational folks have been using for a while now. The concept is “Choose your hard.” Meaning, a lot of stuff in life is hard. It’s hard to be overweight and not feel good about yourself, it’s also hard to work out and eat healthily. Choose your hard.

It’s hard to get up and go to work each day and put in long hours to make ends meet. It’s also hard to be unemployed and figure out ways to survive. Choose your hard.

It’s hard to recruit talent.

There are so many things organizations can do to recruit talent better. You can hire great recruiters and give them the right tools. You can actually fund your recruitment marketing and advertising appropriately. You can measure and performance manage your recruiters and sources. You can work with your hiring teams to help out as employee advocates to produce more referrals. You can shop out your entire recruiting to RPO or Agency. You can hire great employees who love your brand and train them to be recruiters. You can go out and lead the market in pay and total compensation packages.

All of this stuff is hard to do.

It’s hard because most of this stuff comes with accountability. If I can talk my CEO and CFO into funding us correctly, this will come with some expectations of performance. I will put a bullseye on myself and my team.

It’s hard to get fired from a job because you didn’t perform. Because you didn’t do the work that was needed to be successful. That you didn’t put in the work to build the plan, to acquire the needed resources, to lead your organization to success.

Don’t get me wrong, working harder is not a strategy. Working harder is a short-term fix, that eventually leads to failure and burnout. Hard is doing the work that needs to be done so your sole strategy is not just working harder.

At the end of the day, we all have to choose our hard.

Hourly Hiring Made Simple! @ParadoxOlivia

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I’ve looked at a lot of hourly recruiting technology in the past three months. It seems like every organization that has mass hourly hiring all had issues all at the same time. Every org, every industry, every marketplace has openings and is trying to hire.

Take a look at this video from Paradox, on the re-launch of their hourly recruiting technology:

Of all the hourly hiring technology I’ve taken a look at, Paradox/Olivia seems to be the one, at Enterprise scale, that has the most merit to be wildly successful! The hourly hiring product is intuitive and the process flow seems to be actually built by someone who has had to hire high volume hourly workers in their career!

I’ve spoke to a number of CHROs and CPOs over the past few months and I’ve been very specific with them about having their teams check out what Paradox has put together. Well worth a demo, especially with all the pain that’s out there around hiring an hourly workforce.

I think so many organizations who have high volume hourly hiring issues right now are wondering why their ATS isn’t working better. The problem isn’t your ATS, it’s the automation behind your recruiting stack. Hiring high volume hourly workers quickly and efficiently takes a different level of automation that enterprise level ATSs do not have built. Most have a process designed around hiring your normal white collar, professional worker, and they do a fairly good job at it. Hiring 1000’s of workers a week or month, all via a mobile device, is a completely different animal!

Paradox didn’t pay me for this review (although they should!). This is how much I like this product, that I wanted to share this with all of you so you could make the decision is this would help your right now with delimma most of us are facing when it comes to hiring high volume right now!

“Hire Fast! No, Faster! Fire Fast!” The New Recruiting Axiom!

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Traditionally, talent acquisition pros would say it’s “Hire Slow, Fire Fast”. I always thought that was stupid because the reality was for most corporations it was “Hire Slow, most likely Never Fire someone unless they kill another employee in front of you…” Or something like that!

Okay, “It was Hire Slow, Fire Fast”, but we all know that never really worked. Currently, around the world, it’s mostly, “Hire Slow, Fire Slow”. I’m a true believer in we you don’t hire someone to fire them. So, move quickly, hire well, and then support the heck out of them and make them superstars, seems like a higher ROI approach to hiring!

Welcome to 2021!

The problem is, economies don’t give a crap about our axioms! Currently, in the US you better Hire As Fast As You Can, and Still that probably isn’t fast enough! So, “Hire Fast, No Faster, and Fire the Bad Ones That Got Through Your Super Fast Process!” That is really the only shot you have in 2021, and most likely for 2022 and 2023!

Let’s break down what would really happen if you started hiring super fast!

1. You would fill positions much faster than you do now.

2. You would probably make more bad hires. Turnover would increase if you do it right.

3. You would probably spend more on training.

4. You would probably hire some folks you normally wouldn’t and actually, some of those will be really good.

5. You would be forcing your hiring managers to make very quick decisions if you let them decide at all.

Of course, this isn’t your long-term let’s do this forever recruiting strategy! This is, hey, if we don’t start moving super fast, we’ll never be able to compete for talent in our marketplace!

Amazon Warehouses can currently hire candidates from applications to offer in under 30 minutes. Low skill jobs, paying around $17-21/hr. Yes, their turnover is about 150%. Yes, that is actually about normal for warehousing jobs. Turns out, Doug, the hiring manager, doesn’t have some magic selection instinct. Is the Candidate is interested? Does the Candidate show up? You’ve got a 1 in 3 shot they’ll be a good hire.

If I was in the same marketplace as an Amazon Warehouse and hiring the same level of talent, I would literally hire a taco truck to sit outside their property across the street and just hire all the people who turnover from Amazon on a daily/weekly basis. That would be my sole recruiting strategy! Let them do all the work, and I just clean up the mess!

How Could We Make “Hire Fast, No Faster, and Fire Fast” Work?

It’s pretty simple. You pay slightly above market pay. Be one of the top-paying companies in your market. Hire extremely fast, and the moment an employee starts to show you they actually suck BAM! You fire them. The reality is, being a pay leader in your marketplace will continue the funnel of incoming candidates coming.

We aren’t trying to put Jeff Bezos in space people! We are just trying to fill openings at our companies that are all about average. We treat you fairly well. You’ll have some laughs, and once in a while, we’ll buy ice cream and stuff. It’s not the best gig, but it’s far from the worst.

The key is you can’t let low performance even show up for a day! You reward, celebrate, and do all the good stuff for those who come to work. Those who come to collect a check, and not work, you have to kill instantly! Sounds harsh, but this isn’t show friends, this is show business!

College Recruiting For Candidates Is A Giant Mess!

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I think about 99.99% of us believe that we actually put a man on the moon! We have put together technology to take someone on earth and put them on the moon, and then actually get them back to earth! That is amazing. Do you know what we haven’t figured out?! One system to help college kids connect with employers to get jobs!!! UGH!!!!

Why hasn’t recruiting technology solved this issue?

Okay, don’t start with me on Handshake or LinkedIn or Yello or Brazen or whatever dumb tech that says it’s for college recruiting but doesn’t really work for every college or every student.

First, shout out to my guy John Hill, former Campus Evangelist for LinkedIn, who is now with TechStars. Six years ago this man figured out how LinkedIn could have owned this space, but they weren’t interested. They walked away from owning every single professional at the beginning of their career. It could have been so easy for us all. One platform under God, indivisible, and all that sh*t. John, you are a genius, and I so badly wanted you to succeed with that idea!

If you want to hire an upcoming college grad for a job you have, it’s a freaking nightmare, mostly. First off, you have to find out from each college/university who they actually work with and to which platform are they sending their kids. Handshake is the big one, but not everyone works with them, and as an employer, they are kind of difficult to work with (I’ll explain later). LinkedIn is the easiest to work with. Yello and Brazen, and others like them, are more event and campus management, than a database of students.

The reality is, employers just want a database of students! We want to log in, pay whatever fee you ask, and search by the university, year, major, location, etc. We are simple people with simple needs. Why can’t we have our simple tech!?!

Why doesn’t one technology own the college recruiting space?

First, it’s not really a technology problem. It’s an empire-building and power play by university career services offices. Let’s do some history. Old school career services ran “Job Fairs”. You came to campus, paid them money, and ran the dog and pony show. It was awful. Everyone hated it. Except for the Career Services employees. This was their singular job and how they proved their value to the powers that be.

The future came and employers and students were like, “Job Fairs Suck!” and why can’t we just put up a profile on LinkedIn or something like LinkedIn and connect with employers that way? Well, you can’t because then we (the Career Services) lose power! You have to join the platform we tell you, so we can still get paid because while you paid us way too much for your education, we still need to make more money on you and your hard work!

Is all of this sound familiar and accurate?!

Before “Karen” or “Ken” from Career Services at State U. loses her/his mind, let me just say, I get it. I know of many career services folks who truly want to help the Art History majors of the world get employed. Which they never succeed at, but keep helping those MBA’s and Engineers find a job…

Can I be real for a minute? in 2021, do we really think the function of “Career Services” at a university is necessary? If a kid can’t figure out how to get on Handshake, or LinkedIn and Indeed, shouldn’t that be kind of a sign of their employability?! I just hear from too many students that feel like Career Services did nothing for them in finding a career. In fact, that’s all I hear. I can’t remember ever hearing one story from a new grad going, “OMG! Career Services at State U. was so amazing and helpful!” Not once, in twenty-five years!

My Experience with Handshake

Recently, I was hiring a couple of recruiters for my team. We have had great success hiring new grads, we have a great university (Michigan State) in our backyard, so I was like how do we post a job for MSU students to see. Handshake has entered the chat.

The MSU Career folks said get on Handshake it’s easy! Which was mostly true, any idiot can figure out how to get on a site and register themselves. But using Handshake to recruit becomes a different story. First, we are a “recruiting agency” so right off the bat Handshake hates us. Plus, Handshake works off of a “Trust” score to get schools to work with you, which seems super fishy!

I wanted to hire someone directly for my company, not a client. We are a good employer. Good culture. Good pay. Local. Etc. Doesn’t matter, our “Trust Score” is low. How do we increase this Trust Score, I asked? Go to this one page and read a bunch of stuff that won’t help you at all! That is all. Can I just pay you some money and we stop this nonsense?!

The way it’s supposed to work is I have to reach out to a school and ask to be able to post a job and have access to their students. But the schools don’t know one employer from the next, so they rely on this “Trust Score” but no matter what you do, your score doesn’t really move that much. I’m assuming it would move if I paid them money, but that was the one thing I didn’t try!

I actually had local schools reply back and said because of your trust score we have a policy not to post your job! This is particularly hard for small employers who don’t have much activity. Thankfully, most schools would let you in if you made a personal plea and explained the issue. Still, this is a pain in the butt! This isn’t a good experience for anyone involved, the employer, the schools, or the students trying to get jobs.

Don’t take this as a slam on Handshake, it’s not! At least they are attempting to build something that is better than showing up on 500 campuses and doing traditional job fairs! The biggest problem is they left the Career Services still in charge! (BTW – I reached out to Handshake to try and get some help with this, I’m kind of in the space! No one would help, besides sending me to the same lame talking points on how to increase your trust score.)

There has to be a better way!

You would think because of the pandemic someone would have figured this out, and I’m sure even the folks at Handshake could figure this out if they had willing participants at the college and university levels. I’m still a bit salty that LinkedIn just didn’t do this because I’m guessing they had the size to just roll over career services and actually make something that works great for both students and employers.

The reality is employers are trying to recruit like it’s the 2000’s. Students are trying to get jobs like it’s the 2000’s. University and colleges are still trying to help like it’s 1970, and the technology companies are trying to find some sort of weird middle ground to keep them happy, but at least give students and employers something to work with.

Well, it doesn’t work. It sucks.

We (the recruiting industry overall) should be better than this. University and college career services should be better than this. We should have one global database for graduates and upcoming graduates to see all the jobs and internships, and for employers to see all the potential student candidates, and allow them to interact.

Instead, we play this game of who has the power, and who wants to make money on whom, and in the end, the students and employers are the ones paying the price.

Is there a way out of this mess?

I think the only way out of this mess is for students to recognize one brand as the place to go. The problem is, they don’t. If you talk to most university students about where they should go find a job, the answers are all over the board, and they mostly take direction from those at the university who are paid to help them.

A brand like Google or Apple might be able to break through the noise and stop all of this mess, but they are like any other company, there just isn’t enough money in it. I do think 100% of organizations would pay to have access to something like this if it was all-inclusive. Get every single public and private college to put in their students, give them a cut of the money based on being a part of the system, and everyone is happy.

I have yet to speak to one corporation’s Campus TA team who thinks the current situation is good. It’s a giant sh*t show, and university Presidents and Boards have no idea how bad it is.

Okay, rant over, that’s as long as a chapter in a book. Thanks for attending my Ted Talk. Now Fix the Damn Thang!