Questions I’m asking myself in 2019!

I’m constantly being asked about what are the “trends of 2019”.

Honestly, year to year trends are usually fairly unnoticeable to most people working a real job in HR and TA.

Google for Jobs was a giant trend in 2018 and yet most TA leaders still have no idea what it is and haven’t felt a real impact of it. Yet, it was a huge trend.

I can give you some great guesses about what the trends will be in 2019, but it’s fairly worthless. Me telling you that machine learning assisted automation will change how you find talent in 2019 isn’t going to really change a single thing you do.

Instead, I have all of these questions I would love to get answers to in 2019. Some of those answers will come from the industry, some will come through testing, and some will be left unanswered.

Here are some of these questions:

  • What are the common talent acquisition metrics we all should be using to measure the success and failure of our efforts? How do we get all TA shops to use these, or better, how do we get ATSs and TA suites to build these ‘common’ measures into their technology? (If you tell me Days to Fill/Hire I will punch you in the face!)
  • Can we automate most of the sourcing function across the talent acquisition supply chain? (I know it can’t all be automated, but it would seem with the current technology in the market 90% of sourcing could be automated. The last 10% are those Super Sourcers, like the folks that attend SourceCon.)
  • Can selection and assessment science make better hiring decisions than hiring managers? If so, how do we gain buy-in from hiring managers to move this science forward?
  • Is “Job Brand” more important than “Employment Brand”? Do candidates care more about your job or your company? (This is clearly predicated on the idea that the majority of candidates aren’t searching for companies, they are searching for jobs, yet we spend just a fraction of time on our jobs versus our employment brands.)
  • How can I tell if a person (either experienced in recruiting or entry level) from outside my environment will be a great recruiter inside my environment?

Let’s not kid ourselves, a softening of the economy in 2019 and 2020 won’t make our jobs significantly easier. A 4.0% unemployment versus a 5.5% unemployment isn’t really going to change most of our jobs. Talent will still be difficult to find.

While the TA industry has grown so much over the past decade, we still lag many other functions when it comes to some basic building blocks that will really move us forward. The idea we don’t have common measures of success across industries in recruiting is shameful for a function that wants to call itself a profession.

I’m super interested in what questions you are trying to answer in 2019! Hit me in the comments.

Want to make more money? Do what your spouse does!

I rarely find a person who believes they don’t want to make more money. “No, I’m fine Tim, no more money for me! I make $75,000 per year and you know what that one study says, it’s all I need to be happy!”

Good for you pal. I prescribe to different study that says if you make $175,000 per year, you’ll be happier than at $75,000, and if you make $1,750,000 you’ll be so much more happier than at $75,000 per year you’ll actually hire two people making $75,000 per year to tell you how much happier you are!

A recent study out of Princeton shows that if you want to make more money all you really need to do is be in the same profession as your spouse!

“Individuals who work in the same occupation as their spouse have significantly higher earnings on average than similar people whose spouses work in different occupations. For instance, a lawyer married to a lawyer makes more than an otherwise identical lawyer married to a physician or a teacher. The earnings effect associated with such “same-occupation marriages” is negative for less-educated men but positive for other groups and stronger for women than men.” 

So, let’s unpack this concept a bit:

  • I can understand that if I worked in the same job as my wife, let’s say we are both teachers. We would be a bit competitive (editors note: my wife and I, and our kids, are super competitors!) in our careers. We would both strive to be the best teacher with the most awards and education, continuing to push each other to reach the highest levels.

So, the concept makes sense so far.

  • I could also assume that two people in the same profession, let’s say doctors, would also be more willing and able to start their own business in that profession. It’s hard to hang your own shingle, but two of you and now you have a practice!

I really struggle to find how this doesn’t work in most cases. When I worked at Applebee’s we constantly had partner teams and it was rare that either partner failed. If your partner worked in your same profession, you constantly have this close person to share your pain, frustrations, celebrations, etc., with someone who truly understands!

All of this is predicated on finding a spouse that loves to do what you love to do, professionally.

Did this study just uncover a hidden secret to successful relationships? I’m not sure, but it makes sense that if you love what you do and find a partner who also loves that same thing, and you are both pushing each other to be successful, and because of that you both earn more money, well then, that relationship at least has a chance!

What do you think? Could you do what your significant other does? Would you like if they did what you did?

My top 5 most read posts of 2018!

I love lists! I love lists when I’m on them. I love lists when I make them. Lists are great!

I had an incredible year. I had the most traffic ever in my decade of blogging. I launched my book, The Talent Fix, in April and the traffic to the blog has been exceptional! I’ve got some great stuff planned for 2019, so please keep coming back and enjoying the content.

Here are my most read blog posts of 2018:

#1 – My New Favorite Interview Question!

This one post was read by over 70,000 people, and I didn’t expect it to actually do this well. Interview question posts always do well. For some reason people Google “Interview questions” a ton, both on the candidate side and the hiring manager/HR side. Want some easy clicks? Write a post on interview questions!

#2 – I’m in Indeed Jail, Help me! #FreeTimSackett

Yeah, my co-dependent relationship with Indeed got me into trouble in 2018, and it all started with this post. I wrote another post later in the year – Indeed takes away free traffic from Staffing firms! Which also got a ton of traffic, and I thought was pretty ‘fair and balanced’ from the Indeed side.

#3 – The Reason You’re Being Ghosted After an Interview

Like I said above, interview content tends to be popular! In 2018 we saw a ton of ghosting happening on both sides of the fence. Companies are ghosting candidates and candidates are ghosting companies, and apparently we have all lost our minds! I mean come on, treat others like you want to be treated!

#4 – The Top 100 Applicant Tracking Systems in 2018!

Hat tip to my buddy Rob Kelly, this was actually mostly based on his content, which I sited and love! Turns out most of us have issues with our ATS systems and we love seeing what everyone else is using, because it must be better than what we are using! BTW- we started using Loxo in 2018 and LOVE it!

#5 – Lifesaving Advice I Gave My Son When Someone Starts Shooting Up his School!

This one breaks my heart. This post was directly from my heart, shouting out to the world, as a father, for help. A lot of people agreed with it, and yet, here we are basically in the exact same place.

3 Things HR Pros Should Never Apologize For!

I think HR Pros apologize way too much, and I got the idea from the Fast Company article – “3 Things Professional Women Should Stop Apologizing For“, which are:

  1. Their Financial Expectations (I.E., pay us the same!)
  2. Their Physical Appearance (I.E., Sorry we aren’t club-ready – I was up with a sick kid all night!)
  3. Their Professional Accomplishments (I.E., Just because I’m a woman doesn’t mean I can’t brag about what I do great!)

It’s a great article, check it out.  This got me thinking about all things we Apologize for in HR – that we should stop apologizing for – so here’s the Top 3 Things HR Pros should stop apologizing for:

1. You Getting Fired!  Oh, boy this could be #1, #2 and #3!  I can’t tell you how many HR folks I’ve trained over the past 20 years that I’ve specifically said: “When you let this person go, Don’t apologize!”  I mean truly, what are you saying! “I’m sorry you are terrible at your job or made the decision to sexually harass your co-worker,  you’re fired!”  When you really stop and think about it, it even sounds funny.

2. You Not Getting Promoted.  This is almost the same as apologizing for getting fired.  Instead of apologizing to someone for not getting promoted, how about you give them a great development plan so they can actually get promoted!  Organizations can be big hairy breathing things, and sometimes decisions are made and you won’t know the reasons.  HR Pros shouldn’t apologize for you not getting promoted, but they should help you navigate the political and organizational landscape.

3. You not liking your Boss, your Job, your Pay.  Ugh!  We tend to apologize for all these personal ‘happy’ choices a person makes.  The last time I checked, I never forced anyone to take a job, or forced them to accept the pay I was offering them, or forced them to work in the occupation or career they chose.  These are their own personal choices, if you don’t like it, LEAVE!  Go be happy somewhere else.  I hope that you’ll be happy here, but I can’t force you to be happy. I’ll try and give you a solid leader, with good pay and challenging work, but sometimes what I see as solid, good and challenging might not meet your expectations.  That’s when you need to make a happiness decision!

So, what should you apologize for a HR Pro?  I can think of two things that I apologize for on a regular basis:

1) Things I can Control (If I control it, and I screw it up, I need to offer you an apology);

2) Surprises!  (I might not be able to control a surprise, but they suck when it comes to business and your livelihood.  I apologize for surprises because in HR it’s my job to make sure those don’t happen to you as an employee).

The 2018 Emerging Jobs Report is Here!

LinkedIn released their 2018 Emerging Jobs Report today and as always it’s packed full of some great information that speaks to where we see the world of Recruiting today, but also what we need to keep our eye for the future! 

So, what stood out in the latest report? First and foremost it’s what jobs are hot this year to last – 

So, I think we’ve all been hearing all of this A.I. and Blockchain stuff. The reality is, we aren’t really talking about true A.I., it’s Machine Learning (ML) and we’ve seen giant increases in the needs for these skills. 

Out of the top 15 emerging jobs (those jobs growing the fastest on LinkedIn) 6 of those were related to ML, Data, and Blockchain. That’s significant in terms of the products and technology that are being built by companies for the future. 

What else did we learn? 

While the report is designed to make us believe it’s all about Tech hiring, it’s not really all about tech hiring! 

  • Sales Executives
  • Recruiters
  • Realtors 
  • Account Executives (another title for sales)
  • Administrative Assistants 

Were all super high on the list as well. What does that mean? Well, those really aren’t emerging or growing jobs, it’s more about who’s living, searching, and spending time on LinkedIn. That might not be the patronage that LI really wants long term for the health of the site, in terms of your normal mix. 

The largest skills gap is still good old fashion oral communications! 

Again, I’m not sure how much of this is truly a skills gap and how much of that coming up in the data is just a function of the types of roles people are trying to recruit for on LI. If the report shows that all of these A.I., Blockchain, and Data jobs are what’s truly hot, oral communication wouldn’t be the most critical thing in those roles. 

But, oral communication is definitely a skill that is in short supply for most professions, and much needed by most professions outside of tech, like sales type roles. 

Machine Learning is definitely a skill set that employers are begging for. I reached out to my buddy and Recruiting savant, Steve Levy, just the other day as we had a search for a client demanding 10 years of ML experience. I was like, I don’t even remember ML being used as a term ten years ago! 

Steve confirmed, it most likely wasn’t. We did find some mention from 2009, but that was about it. So, the hysteria is real. Entry level position, five years of experience! 

I was surprised not to see Autonomous vehicle knowledge on there as this is another skill set we see companies begging for and we are constantly helping our clients in these searches. It’s not just about cars. It’s about delivery vehicles, mass transit, freight hauling, garbage trucks, etc. If it moves people or things, it’s going autonomous eventually. 

Check out the report. It’s great read at the end of the year as you’re preparing for recruiting plans for 2019! 

Can we talk about the Kevin Hart Academy Award thing!?

If you haven’t seen or heard, comedian Kevin Hart was asked to host the Oscars. It’s a big deal for an entertainer to get that gig, 25-30 million viewers big! After it was announced, some news outlets ran some stories about some homophobic tweets that Kevin did in 2009, 2010, and 2012.

The tweets are definitely insensitive. If you had an employee sending out those tweets, you would have a problem on your hands. Kevin is a comedian, and he truly believes he was being funny. He hasn’t sent tweets like that for the last five+ years.

The Academy asked Kevin to apologize. Kevin said he already apologized for those tweets and that is old business. The Academy said apologize or step down. He stepped down. He then went on Instagram and explained himself and why he wasn’t apologizing –

“I chose to pass, I passed on the apology. The reason why I passed is that I’ve addressed this several times. This is not the first time this has come up, I’ve addressed it. I’ve spoken on it.”

Hollywood Reporter did a poll of over 2200 adults and asked what they thought and here were some of the results:

  • 42% of viewed Hart as favorable, 14% viewed the Academy as favorable. (the rest in the middle)
  • 56 percent of respondents agreed with the statement, “An old social media post does not represent the person who posted it and has no influence on my opinion of someone.”
  •  44 percent agreed with the sentiment, “Social media posts are a form of expression and influence my opinion of someone regardless of how old the post is.”

GLAAD president and CEO Sarah Kate Ellis said of Hart’s stepping down, “Hart’s apology to LGBTQ people is an important step forward, but he missed a real opportunity to use his platform and the Oscars stage to build unity and awareness.” I agree with Ellis, I would have loved to see Kevin come on and use his humor and influence to show people who he truly is and what he stands for.

This is some real life stuff.

We have employees. We have friends. We have family. We ourselves have said things and posted things for any number of reasons that we might probably don’t stand behind, but it catches up to us and now someone makes to make a big deal about it. There is a ton of learning here. I love comedy! I can put what a comedian says in the context that it’s a joke and it might be 100% the opposite of what they truly believe.

There’s a big part about Comedy is about pushing the line of what we feel is acceptable. We hear someone say something on a comedy stage that you would never hear in public and shock and awkwardness makes you laugh, not necessarily because you believe the statement, but because of how ludicrous it is.

What Kevin Hart does on Twitter is very different from what we see from other non-comedians on social media. That’s a huge difference, but Kevin doing it makes some feel they can do it. Again, it’s been a long while since he’s done this, and I think the Academy was wrong in not standing behind Kevin and saying, “Kevin has addressed these past tweets and apologized in the past, we won’t ask him to do that again, the Kevin we know and love is a man of…” That’s all that had to happen, and all of this would have gone away.

I think he and the Academy missed an opportunity to speak about this on one of the largest stages around. To bring awareness to a subject that hurts many people. 14 and 15-year-old boys still use “gay” as a negative when joking candidly with their friends because they don’t hear from people like Kevin Hart saying that it’s not a negative. Finding ways to make jokes using negative phrases and turning them into positive phrases, and yes it can be done and it can be funny.

I do not think something you posted on social media should follow you around for years if you’ve addressed and apologized for it, but it does, and it will. The cost of education at every age is super expensive. Kevin found out how expensive it can be at a very high level.

What do you think?

Gen Z HR Pros!! Are you ready to blog or vlog? I want you to join me!

So, this summer my son, Cameron, and I started up this series on my blog called, “Career Confessions of Gen Z”. He did an awesome job finding his voice and creating compelling content that was coming straight from the mouth of Gen Z, and not some old washed up blogger, like me, who claimed to know what Gen Z was all about.

I loved it! The audience loved it!

He went back to school, got busy doing school stuff and Career Confessions just sat there.

Another crazy thing happens in HR blogging. If you look at most HR Bloggers, the vast majority are Gen X, older Millennials, some Baby Boomers. So very few are actual Millennials and almost zero are Gen Z. While our executives still like to believe all young employees are still Millennials, we know in HR that Gen Z is the newest generation we need to pay attention to entering our workforces.

So, Gen Z HR and Talent Pros – I need you! 

What’s the gig?

HR and/or Talent Blogger for The Project – specifically under the “Career Confessions of Gen Z” series.

How much do you have to write?

Once per month, every 4-5 weeks. Each post would be anywhere from 400-800-ish words, or a video-blog (vlog) 3-5 minutes. The initial project is for 12 months, so if you get invited to join the team, you’ll be asked to write 12 posts in 12 months.

What can you write or speak about?

Anything work or career-related, as long as it’s interesting or entertaining or educational, and hopefully a combination of all three!

Can I do this anonymously? 

Hell no! Why would you?! This is your big break and a big platform – let yourself shine!

What do I get for doing this?

Fame mostly. I mean micro-fame, but it’s still fame. You might get invited to attend some HR or Recruiting conferences for free. We can be friends if you’re not super annoying. I’ll tell people you’re awesome. If I find a sponsor for the series I’ll split the cash with you.

How can I apply? 

Simple. Send me a writing sample of what you would do on the blog. Don’t suck. Have an opinion. Don’t tell me you first have to run it by legal for approval. Send that sample to: timsackett@comcast.net or just Venmo me $1000 and consider yourself 100% on the team! (jk – don’t do that) Deadline for submissions is December 19th – that’s 2 weeks! So, get going! Invitations will go out on or before January 3rd for those selected to join the team!

HR and TA Leaders – Recruitment Marketing and Employment Branding leaders – this is a great stretch assignment for the Gen Zers on your team for 2019! Send this to them and get them to submit!

I’m looking forward to reading your work!

I’m Addicted to Hustle Porn!

You follow Gary Vee on Instagram, right? I mean he’s just a truth teller! I don’t go to church, but I do watch Gary Vee videos any time I really need something from a higher power! (My friend Connie Costigan just threw up in her mouth a little – she can’t stand Gary!)

Gary Vee is probably the king of Hustle Porn! He’s made himself extremely rich out making people believe all you need to do, to become successful, is outhustle and outwork the next person. I actually believe this concept, but only if you already have a number of other things, like a brain, a decent reputation, the ability to connect with people, some sort of skills, etc.

All things being close to equal, outhustling and outworking your competition will push you over the top more times than not.

So, what’s Hustle Porn?

Hustle Porn is the concept that people put out on social media about how hard they are hustling always. It’s that Instagram photo at midnight of you still in the office all dark, except your laptop screen going with your latest project. Basically, projecting that you’re successful because you’re working late into the night.

Hustle Porn is basically the same thing as Crossfit Porn, Gluten-free Porn, etc. For most people it has nothing to do with reality, it’s all a mirage, but what it’s doing is making us all believe we have to do these things to be successful. You always have to be on! I work 24/7/365! I never turn it off! If I’m not putting in 100 hours per week, I just don’t feel fulfilled! You know what I’m talking about, this porn gets thrown at us constantly!

Reddit’s Alexis Ophanian came out this week and called Hustle Porn the most toxic and dangerous things in technology, in regards to the tech work environment:

“This is one of the most toxic, dangerous things in tech right now,” he says. “This idea that unless you are suffering, grinding working every hour of every day, you’re not working hard enough.”

“It’s such bulls—, such utter bulls—.”

Ohanian is referring to the fetishization of extremely long work hours, typically by entrepreneurs or tech workers, who give up nights and weekends to code their software or build their businesses.

What do I think? 

I think Alexis is a whiny, rich, child!

No one told Alexis he had to work 100 hours a week to make his dreams come true. No one tells any of us that we have to work 100 hours per week to make our dreams come true.

But, guess what? It takes a lot of f’ing work to make your dreams come true!

Do you hear Bill Gates go, “Oh, I wish I would have worked less on Microsoft!” No. Did you hear Steve Jobs go, “Oh, if really regret all the time I put into Apple to make it successful!” No! There work is their passion, so they wanted to put that time in to make successful. In fact, if you asked them if they would do it all again, they would!

Building a successful business is the American Dream. American Dreams don’t happen if you work 9 to 5 pm. Sorry, that sucks, but’s it’s mostly true! Hard work doesn’t always guarantee success, but it delivers more success than average work. You will almost never find anyone go, “yeah, well you know, I just showed up to work each and did my 40 hours and that’s when it all came together and I became super successful!”

I don’t have any problem with people wanting and believing they need to work harder than everyone else to become successful. Very few will do it, in reality. It’s not for everyone. The majority of people will work a normal job, collect a check, have other things in their life, and complain about some rich prick who has everything and they don’t understand why. But, those same people will never put in the work. The real work. The hard work. The long work.

The world needs ditch diggers. The world needs cashiers. Accountants. Lawyers. Doctors. Teachers. Engineers, etc. The world also needs those crazy entrepreneurs who will work ungodly hours for years trying to make their dream come true.

My issue with Hustle Porn is when you see idiots masking as hustlers when you know the truth! They throw up that IG photo of them flying on Sunday and they think somehow they’re a superhero because they flew out on personal time to make a Monday morning meeting in another city. Welcome to the show idiot, you’re not a superhero, that’s life!

The real hustlers don’t have to show how hard they’re working, what they will produce, will tell their hustle story.

My Parents Never Told Me Who They Voted For.

Today we wake up and go to work like any other day. We will talk about the elections that took place yesterday. They’ll be people who will be ecstatic over the results, there will be people upset, but most will just go about their day, just like yesterday. That’s our reality, a single election doesn’t change our normal day to day life.

I grew up with educated, professional parents. They worked white collar jobs. They paid taxes. They cared about social issues and worshipped in their respective ways. My parents never really spoke about politics, or more likely, they did, but I was more interested in going outside and throwing and catching a ball, or riding my bike.

Some will say those were simpler times, but ‘those’ times were no simpler than these times. My parents still had to find ways to make ends meet, and still, try and provide a life for me that was better than the life they had, like we all do for our own families. I think those in an older generation would say those times were definitely more “civil”, and those who have modern views would probably call that naive.

I talk about politics a lot with my sons. I tease them about voting for who I vote for, but they know I support them in voting for whomever they want. I try to get them to understand that both sides are flawed. No one side is ever perfect, and much of how you lean depends on your place in life. I’m not sure it’s right or wrong, but I want them to make informed decisions.

What I try to get them to understand is the wisest people I know in every gender and race, see both the good and bad on both sides. They tend to be moderate in their beliefs no matter what they believe because they understand while I might believe very strongly about many policies and stances with one party, I might also believe in a policy or stance in another party. I remember that both sides are fundamentally flawed.

There is no winner or loser in an election. There are just all of us left needing and hoping for solid leadership in all aspects of our lives, not just one or two aspects. Hoping for a better world to live in, for all of us, not just some of us. Understanding that we come from different eras, different parts of the world, different backgrounds, and none of those are wrong, they’re just different.

Those differences are what make America great, and they are what makes America so very difficult to lead.

My parents never told who they voted for and I never asked them why. It probably had to do with a number of factors but the biggest being that as children we are very black and white in our decision making. One thing is good. One thing is bad. Politics are completely gray. So, I appreciate that they let me be a kid for a while longer. I love my country and all its flaws, and I’ll keep working to make it better.

Recruiting is not Marketing – Here’s why!

We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales!

Why is Recruiting neither Marketing or Sales?

What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all of those people will buy your product or service, or give to your charity, etc.

In Recruitment we in the Rejection business!

Can you imagine you walk into a Cadillac dealership? You saw the commercial for the new SUV, you decide you want that SUV. You saw the billboard for that same car, heard the radio commercial, heck you even saw an Ad on Facebook, it’s almost like they’re listening to your brain! You’ve got a pocket full of hundred dollar bills and you walk into the dealership because today you’re driving away in that brand new, beautiful Cadillac SUV!

DealerNo!

MeUm, what?! 

DealerNo, we aren’t selling you that new Cadillac SUV, you’re not a Cadillac “Man”! 

MeA what!? 

DealerYeah, sorry, you don’t get a Cadillac today, we’re saving those for only certain people! 

It’s funny because we know this would never happen! I could walk into the dealership holding a severed head and the first words out of the salesman’s mouth would be “the trunk on our new sedan could hold a hundred of those heads!”

Recruiting isn’t Marketing or Sales, because true Marketing and Sales is in the business of ‘All’, not one. No one really gets rejected in marketing and sales if you have the means. In Recruiting, you could fit every single thing the organization is requesting and you will still get rejected. Recruiting is in the Rejection business, not the sales and marketing business!

If we/recruiting are in the Sales and Marketing business, we are in a really sick and twisted business! Hey, “Everyone” come and apply to our jobs, because I get really excited when I get to turn you down and say “no”! So, let’s not kid ourselves. Our business is about Rejection. Hey, come on over here and let me tell you what’s wrong with you, and then I’ll make the decision if we want you to be a part of our team or not.

Marketing campaigns sometimes try to fake like they’re being exclusive. “Only ‘you’ are being invited to buy this new SUV! You’ll be the first to own it! No one else!” Until next week when everyone will own it and actually have a better color than you. That’s not true rejection for those who don’t get it first, it’s just a game we play to increase demand.

So, why does this manner? 

If we know we are actually in the Rejection business, and we are, we/recruiters have to have an empathy level that is off the charts if we want to survive. Let me get this straight, you want me to talk as many people as possible into loving our company, then you want me to reject 99.9% of them? Yes!

To be able to do that and not drink yourself to sleep every night takes a really high ego or an endless supply of empathy towards all those great people who just wanted you to pick them, but your organization picked someone else, but they left it on your desk to share the bad news!

This is probably the main reason so many candidates never get dispositioned. We can all just crush only so many souls in a day! It’s easier to ghost candidates than to crush their dreams!

Rejection business is a hard, hard business to be in. Sales and Marketing are easy. Can you imagine how easy your life would be if you were able to give everyone the job!?