Category Archives: Life Lessons

Why are you scared to make HR simple?

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Have you ever wondered why HR Departments continue to make complex processes?  In reality, all of us wants things simple.  But, when you look at our organizations they are filled with complexity.  It seems like the more we try to make things simple, the more complex they get.  You know what?  It’s you – it’s not everyone else.  You are making things complex, and you’re doing this because it makes you feel good.

From Harvard Business Review:

“There are several deep psychological reasons why stopping activities are so hard to do in organizations. First, while people complain about being too busy, they also take a certain amount of satisfaction and pride in being needed at all hours of the day and night. In other words, being busy is a status symbol. In fact a few years ago we asked senior managers in a research organization — all of whom were complaining about being too busy — to voluntarily give up one or two of their committee assignments. Nobody took the bait because being on numerous committees was a source of prestige.

Managers also hesitate to stop things because they don’t want to admit that they are doing low-value or unnecessary work. Particularly at a time of layoffs, high unemployment, and a focus on cost reduction, managers want to believe (and convince others) that what they are doing is absolutely critical and can’t possibly be stopped. So while it’s somewhat easier to identify unnecessary activities that others are doing, it’s risky to volunteer that my own activities aren’t adding value. After all, if I stop doing them, then what would I do?”

That’s the bad news.  You have deep psychological issues.  Your spouse already knew that about you.

The good news is, you can stop it!  How?  Reward people for eliminating worthless work.  Right now we reward people who are working 70 hours per week and always busy and we tell people “Wow! Look at Tim he’s a rock star – always here, always working!”  Then someone in your group goes, “Yeah, but Tim is an idiot, I could do his job in 20 hours per week, if…”  We don’t reward the 20-hour guy, we reward the guy working 70 hours, even if he doesn’t have to.

Somewhere in our society – the ‘working smarter’ analogy got lost or turned into ‘work smarter and longer’.  The reality is most people don’t have the ability to work smarter, so they just work longer and make everything they do look ‘Really’ important!   You just thought of someone in your organization, when you read that, didn’t you!?  We all have them – you can now officially call them ‘psychos’ – since they do actually have a “deep psychological” reasons for doing what they’re doing – Harvard said so!

I love simple.  I love simple HR.  I love simple recruiting.  I hate HR and Talent Pros that make things complex, because I know they have ‘deep psychological’ issues!  Please go make things simple today!

1 True Fan is How it all Starts!

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You’ve probably heard of the idea of 1,000 True Fans. Seth Godin gets a lot of credit for the idea, but he’s quick to point out he got it from Kevin Kelly over a decade ago.

True Fans are those people who really believe in you and your work. They make it a point to consume your content. If you’re close to them they’ll make a point of coming to see you. Most people don’t have any fans. Think about your normal employee working their average job. They do good, solid work, but no one is going out of their way to hear what they have to say.

Kelly’s idea about 1,000 True Fans is this:

“A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.

Here’s how the math works. You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans.

Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.”

That’s a very good living for 99.9% of the world’s population. I could live comfortably in the U.S. on $100,000. Maybe not NYC, or San Francisco, but most places $100K gives me a wonderful life.

I wrote a book, The Talent Fix, that was launched in April 2018. I’ve written every day on this blog for over eight years. I’ve been blogging in the HR and Talent space for a decade. I know I have some True Fans. I don’t think I have 1,000, although I’ve sold way over 1,000 books. I think I would be comfortable saying I’ve got 100 True Fans.

Some might read that and think, well that’s not very much, but I would disagree! Think about your own life. Who are your “True Fans”. If you said tomorrow you’ll be on stage in your hometown talking about whatever and it costs $25 to see you, how many people are showing up? Now take that number and take away your parents, your spouse, your kids, etc. Now, how many are showing up?

100 is a good number. I’m working to get to 200, then 300, and maybe one day I’ll have 1,000 True Fans of my work. That would be very awesome!

My best True Fan story is that my wife jokingly calls me a “Micro-celebrity” saying there’s really only a couple dozen HR and Talent Pros in the world who know who you are. One day we were going on a trip and we were walking through Detroit Metro Airport. The new terminal is giant, a mile long.

So, we are standing in the middle of the terminal as people are rushing by to catch flights. We are discussing where we should grab a bite to eat before we get on a long flight and a guy walks by me. He stops and turns and says, “Hey, you’re Tim Sackett!” I said, I am, and started up the conversation around how he would know me, etc.

Turns out, he’s a ‘fan’ (his words, not mine), read my blog every day. Just happen to be making a connection in Detroit, he was a Talent Pro from the east coast. What a small world! As he walked away I could feel my wife staring at me, knowing she wouldn’t be able to fit my head into the plane! I mean, when your wife calls you a micro-celebrity and then you get noticed in an airport, well…

That how it all starts, one true fan who will notice you in an airport and show your wife you’re completely a micro-celebrity!

So, what does this have to do with anything? 

You don’t need to boil the ocean. You don’t need to recruit every candidate. You don’t need to have everyone see your employment brand. You need to start with one, then two, then three. That’s doable, you can do that, I can do that! Trying to do that with everyone, that seems impossible!

I’m Addicted to Hustle Porn!

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You follow Gary Vee on Instagram, right? I mean he’s just a truth teller! I don’t go to church, but I do watch Gary Vee videos any time I really need something from a higher power! (My friend Connie Costigan just threw up in her mouth a little – she can’t stand Gary!)

Gary Vee is probably the king of Hustle Porn! He’s made himself extremely rich out making people believe all you need to do, to become successful, is outhustle and outwork the next person. I actually believe this concept, but only if you already have a number of other things, like a brain, a decent reputation, the ability to connect with people, some sort of skills, etc.

All things being close to equal, outhustling and outworking your competition will push you over the top more times than not.

So, what’s Hustle Porn?

Hustle Porn is the concept that people put out on social media about how hard they are hustling always. It’s that Instagram photo at midnight of you still in the office all dark, except your laptop screen going with your latest project. Basically, projecting that you’re successful because you’re working late into the night.

Hustle Porn is basically the same thing as Crossfit Porn, Gluten-free Porn, etc. For most people it has nothing to do with reality, it’s all a mirage, but what it’s doing is making us all believe we have to do these things to be successful. You always have to be on! I work 24/7/365! I never turn it off! If I’m not putting in 100 hours per week, I just don’t feel fulfilled! You know what I’m talking about, this porn gets thrown at us constantly!

Reddit’s Alexis Ophanian came out this week and called Hustle Porn the most toxic and dangerous things in technology, in regards to the tech work environment:

“This is one of the most toxic, dangerous things in tech right now,” he says. “This idea that unless you are suffering, grinding working every hour of every day, you’re not working hard enough.”

“It’s such bulls—, such utter bulls—.”

Ohanian is referring to the fetishization of extremely long work hours, typically by entrepreneurs or tech workers, who give up nights and weekends to code their software or build their businesses.

What do I think? 

I think Alexis is a whiny, rich, child!

No one told Alexis he had to work 100 hours a week to make his dreams come true. No one tells any of us that we have to work 100 hours per week to make our dreams come true.

But, guess what? It takes a lot of f’ing work to make your dreams come true!

Do you hear Bill Gates go, “Oh, I wish I would have worked less on Microsoft!” No. Did you hear Steve Jobs go, “Oh, if really regret all the time I put into Apple to make it successful!” No! There work is their passion, so they wanted to put that time in to make successful. In fact, if you asked them if they would do it all again, they would!

Building a successful business is the American Dream. American Dreams don’t happen if you work 9 to 5 pm. Sorry, that sucks, but’s it’s mostly true! Hard work doesn’t always guarantee success, but it delivers more success than average work. You will almost never find anyone go, “yeah, well you know, I just showed up to work each and did my 40 hours and that’s when it all came together and I became super successful!”

I don’t have any problem with people wanting and believing they need to work harder than everyone else to become successful. Very few will do it, in reality. It’s not for everyone. The majority of people will work a normal job, collect a check, have other things in their life, and complain about some rich prick who has everything and they don’t understand why. But, those same people will never put in the work. The real work. The hard work. The long work.

The world needs ditch diggers. The world needs cashiers. Accountants. Lawyers. Doctors. Teachers. Engineers, etc. The world also needs those crazy entrepreneurs who will work ungodly hours for years trying to make their dream come true.

My issue with Hustle Porn is when you see idiots masking as hustlers when you know the truth! They throw up that IG photo of them flying on Sunday and they think somehow they’re a superhero because they flew out on personal time to make a Monday morning meeting in another city. Welcome to the show idiot, you’re not a superhero, that’s life!

The real hustlers don’t have to show how hard they’re working, what they will produce, will tell their hustle story.

Turning in that ‘work related’ strip club expense!

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It’s 2018 and Under Armour, this past week wanted to make sure that their staff knew it was no longer okay to turn in receipts for business expense reimbursement from strip clubs! From the Wall Street Journal article:

“on Monday, the Wall Street Journal reported that the sports apparel company Under Armour had ended the “long-standing company practice” of letting employees expense strip club visits to their corporate cards…the story reported that “over the years, executives and employees … went with athletes or co-workers to strip clubs after some corporate and sporting events, and the company often paid for the visits of many attendees.”

So, not at all surprised, this type of thing is going on in corporate America, because at one point in my career I actually approved these types of expenses! Now, this was two decades ago, and I wasn’t in a position to change this policy at the time, but I know firsthand this type of stuff goes down!

It brings up an entire issue around what is appropriate work-related, client entertainment options. So, we are saying in 2018 going to the strip club is not appropriate, I think we can all come to an agreement on this, that is unless your actual profession is running strip clubs!

So, let’s start adding to this list of inappropriate work-related, client entertainment options:

– Vegas-style Burlesque Show – basically any show that is showing naked bodies for the sake of showing naked bodies, right?

– Any venue that includes prostitutes – So, taking a client to Ruth Chris is fine, taking a client to Ruth Chris with a hooker is not fine. Top Golf is awesome, Top Golf with strippers or prostitutes is not awesome unless it’s a bachelor party, not mine, honey, someone else’s.

– Marijuana dispensaries – Sure it’s legal in a lot of states, but let’s not take our clients out and break a federal law.

– Crack Houses – No explanation needed – No strip clubs and no crack houses.

– Church – Oh, what!? Yeah, look I don’t want you taking a client to Church and you better not try and turn an expense in for the $10 bill you threw into the offering plate!

– Skydiving or similar activities – Killing a client is never a good business development strategy. So, let’s just take off activities that might kill someone.

– Apple Orchard, Pumpkin Patch, Hayride places – I’m just putting my foot down on the losers that actually think this is entertainment. It’s apple cider and donuts. If that’s your idea of entertainment you should be fired.

– Any Running-type races – Marathons, 5Ks, Tough Mudders – Running isn’t entertainment, it’s a punishment for when you don’t play a real sport well, or you screw up a play for the tenth straight time, or to get away from your screaming kids and nagging spouse, but it’s not entertainment.

– Massages – I love a great massage, but I’m never taking a client to get a message! That’s super creepy! Just don’t ever turn in that receipt!

– A Nickleback concert – Or really any concert that takes place at an Indian Casino. No, I want to support the tribe, I don’t want to support dried up entertainment acts! Let’s treat our clients better than that! Sure I love Hall and Oates to, but I don’t love Hall and Oates when other people are signing their songs and they’re just standing on stage as props. That just makes me and my client sad.

Okay, hit me in the comments on which work-related, client entertainment we should add to the list!

 

My Parents Never Told Me Who They Voted For.

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Today we wake up and go to work like any other day. We will talk about the elections that took place yesterday. They’ll be people who will be ecstatic over the results, there will be people upset, but most will just go about their day, just like yesterday. That’s our reality, a single election doesn’t change our normal day to day life.

I grew up with educated, professional parents. They worked white collar jobs. They paid taxes. They cared about social issues and worshipped in their respective ways. My parents never really spoke about politics, or more likely, they did, but I was more interested in going outside and throwing and catching a ball, or riding my bike.

Some will say those were simpler times, but ‘those’ times were no simpler than these times. My parents still had to find ways to make ends meet, and still, try and provide a life for me that was better than the life they had, like we all do for our own families. I think those in an older generation would say those times were definitely more “civil”, and those who have modern views would probably call that naive.

I talk about politics a lot with my sons. I tease them about voting for who I vote for, but they know I support them in voting for whomever they want. I try to get them to understand that both sides are flawed. No one side is ever perfect, and much of how you lean depends on your place in life. I’m not sure it’s right or wrong, but I want them to make informed decisions.

What I try to get them to understand is the wisest people I know in every gender and race, see both the good and bad on both sides. They tend to be moderate in their beliefs no matter what they believe because they understand while I might believe very strongly about many policies and stances with one party, I might also believe in a policy or stance in another party. I remember that both sides are fundamentally flawed.

There is no winner or loser in an election. There are just all of us left needing and hoping for solid leadership in all aspects of our lives, not just one or two aspects. Hoping for a better world to live in, for all of us, not just some of us. Understanding that we come from different eras, different parts of the world, different backgrounds, and none of those are wrong, they’re just different.

Those differences are what make America great, and they are what makes America so very difficult to lead.

My parents never told who they voted for and I never asked them why. It probably had to do with a number of factors but the biggest being that as children we are very black and white in our decision making. One thing is good. One thing is bad. Politics are completely gray. So, I appreciate that they let me be a kid for a while longer. I love my country and all its flaws, and I’ll keep working to make it better.

Tim Sackett, Best Life Coach Ever!

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I believe the concept of ‘Life Coach’ is the biggest con anyone has been able to pull off in the history of mankind.  That being said I personally know some folks who love having a life coach (#WhitePeopleProbs).  I do like the concept of ‘Business Coaches’ or ‘Leadership Coaches’, I see those things a bit differently based on what I see in organizations.

Two unique things happen in organizations that make the concept of Business Coach more viable:

1. We promote our best workers to managers.

2. Leaders are put on an island with no one to confide in.

Both ideas above are systematically flawed.  Just because you’re the ‘best’ worker doesn’t make you a good manager.  You might be, but you also might be a colossal failure.  Being in a senior leader’s role, and giving you no one to really be able, to be honest, also has bad consequences.   A business coach can help both sides succeed, where normal organizational training fails.

You can give new managers all kinds of training, but there comes a time when one-on-one, let’s walk through a specific scenario you are having, just works better for learning and development of that person.   Also, a leader needs to get ideas out of their head to someone they trust will give them good and honest feedback about how freaking crazy they are!   Subordinates won’t do this, and peers might use it against them to position themselves for the next move.

I’m a big fan of Business Coaches.  I think organizations underutilize this approach because it seems expensive.  The reality is, it’s usually a billable hour or two per month, to ensure you have well-functioning leadership.  That total cost might be $5000 per year.  I’m really hoping any manager or leader you have brings in exponentially much more profit than $5000 per year!

Which leads me to Tim Sackett, Life Coach.

I could be a life coach.  I have a feeling it would go a little like this:

Mark, Life Coachee: “Hey, Tim great to talk to you, just wanted to dive right into a problem I’m having, is that okay?”

Tim Sackett, Life Coach: “No, it’s not okay. That’s your problem Mark, you’re always thinking about you!  What about me and my freaking problems!”

Mark: “Uh, sorry. But I thought I’m paying you to help me on my stuff.”

Tim: “No, you’re paying me because I’m smart and have my shit together, and you can’t figure out how to manage your own daily simple life.”

Mark: “I don’t think this is what I expected.”

Tim: “Yes it is. That’s your problem Mark, you think too much.  You’re now paying me to do your thinking.”

Mark: “Okay, I’ll play along and see where this is going.”

Tim: “Mark here’s what ‘we’ are going to do. First, you’re getting your butt up each day and you’re going to work. Second, you’re going to stop whining about your life. Third, you’re going to go home and be an active part of your family life, and stop acting like you should be able to have a family and still act like you’re in college, you’re not.”

Mark: “But you don’t understand, I work in a stressful job!”

Tim: “Shut up, you’re an accountant. Stress is not knowing where you’re sleeping tonight because you don’t have a place to live.  You don’t have stress, you have normal.”

I have a strong feeling my ‘Life Coaching’ sessions would only go one session, and everyone would be fixed, so I’m going to have to figure out that pricing model.  If you want to set up an appointment, just hit me in the comments and we can get that set up immediately, I take PayPal!

Recruiting is not Marketing – Here’s why!

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We love, I love, to say Recruiting is Marketing! I love Recruitment Marketing and the technology behind it, I think it’s brilliant! Recruiting is also not sales!

Why is Recruiting neither Marketing or Sales?

What’s the core function of marketing and sales? To welcome as many people as possible into your funnel so that all of those people will buy your product or service, or give to your charity, etc.

In Recruitment we in the Rejection business!

Can you imagine you walk into a Cadillac dealership? You saw the commercial for the new SUV, you decide you want that SUV. You saw the billboard for that same car, heard the radio commercial, heck you even saw an Ad on Facebook, it’s almost like they’re listening to your brain! You’ve got a pocket full of hundred dollar bills and you walk into the dealership because today you’re driving away in that brand new, beautiful Cadillac SUV!

Dealer – No!

Me – Um, what?! 

Dealer – No, we aren’t selling you that new Cadillac SUV, you’re not a Cadillac “Man”! 

Me – A what!? 

Dealer – Yeah, sorry, you don’t get a Cadillac today, we’re saving those for only certain people! 

It’s funny because we know this would never happen! I could walk into the dealership holding a severed head and the first words out of the salesman’s mouth would be “the trunk on our new sedan could hold a hundred of those heads!”

Recruiting isn’t Marketing or Sales, because true Marketing and Sales is in the business of ‘All’, not one. No one really gets rejected in marketing and sales if you have the means. In Recruiting, you could fit every single thing the organization is requesting and you will still get rejected. Recruiting is in the Rejection business, not the sales and marketing business!

If we/recruiting are in the Sales and Marketing business, we are in a really sick and twisted business! Hey, “Everyone” come and apply to our jobs, because I get really excited when I get to turn you down and say “no”! So, let’s not kid ourselves. Our business is about Rejection. Hey, come on over here and let me tell you what’s wrong with you, and then I’ll make the decision if we want you to be a part of our team or not.

Marketing campaigns sometimes try to fake like they’re being exclusive. “Only ‘you’ are being invited to buy this new SUV! You’ll be the first to own it! No one else!” Until next week when everyone will own it and actually have a better color than you. That’s not true rejection for those who don’t get it first, it’s just a game we play to increase demand.

So, why does this manner? 

If we know we are actually in the Rejection business, and we are, we/recruiters have to have an empathy level that is off the charts if we want to survive. Let me get this straight, you want me to talk as many people as possible into loving our company, then you want me to reject 99.9% of them? Yes!

To be able to do that and not drink yourself to sleep every night takes a really high ego or an endless supply of empathy towards all those great people who just wanted you to pick them, but your organization picked someone else, but they left it on your desk to share the bad news!

This is probably the main reason so many candidates never get dispositioned. We can all just crush only so many souls in a day! It’s easier to ghost candidates than to crush their dreams!

Rejection business is a hard, hard business to be in. Sales and Marketing are easy. Can you imagine how easy your life would be if you were able to give everyone the job!?

 

Using Email Activity as a Performance Metric!

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So, the other day I was reading this article by Josh Bersin. You know Josh, right? Bersin by Deloitte, big time voice in the HR Industry for decades. Josh might be one of the most recognizable thought leaders in our space. He recently left Deloitte and is back on his own. Josh has forgotten more about HR than I’ve ever known.

I’ve probably met Josh personally 15 times. Sat at dinner with him one night, at an industry event, for about 3 hours and had some really good conversation. Just saw him at LinkedIn’s Talent Connect as I was coming off the live stream and he was coming on, went to say “hello” and he looked at me as if I was about to mug him! LOL! I think he legitimately thought I was coming to ask for his autograph! Turns out, I know Josh, way more than Josh knows me! That’s okay, he’s still brilliant.

The article is titled: “What Emails Reveal About Your Performance At Work”:

After analyzing months of communication patterns using messaging metadata (data about the messages, not the messages themselves), the company can now statistically prove that certain types of communication behavior directly correlates to business performance. In fact, using employee communication data with a Deep Learning Model, Genpact can predict “Rockstar” performers with 74% accuracy. (This process works for emails, slack messages, skype messages, etc.)…

What did they find? The highest performing leaders use simpler words to communicate, they respond faster, and they communicate more often. In other words, they are more engaged, more efficient, and more action-oriented.

Now there’s a ton of data science that comes into play to get to this outcome. I’ve written about the power of Microsoft’s Workplace Analytics using data to help organizations and individuals improve their performance by analyzing how we work, and this is basically doing the same thing.

How do you improve your performance through email?

1. Respond quickly to messages.

2. Use language everyone can understand.

Let’s unpack those two things a bit because it sounds way too simple to actually work!

When you respond quickly to any kind of messaging a person has sent you it triggers a couple of things. One, the person who sent the message feels validated that not only did you get the message, but you thought ‘they’ were important enough for a quick response back. Don’t discount the impact that has on your influence at a larger level.

Two, a quick response shows the people you are communicating back to that you’re on top of your stuff. When you get a response to a message you sent from three days ago, I assume that person is way over their head. Look, I asked if you were interested in doing this thing or not. It’s a seven-second response, just respond, it’s not difficult!

Using simple, straightforward language ensures that everyone on the message can be crystal clear about what the message was about. Nothing was vague or left to interpretation. “No, I will not attend this meeting. Instead, Sandy will be coming as she is the one who has the data you need, and my full support on any decisions that need to be made.” Bam! Done. Simple.

Sometimes I think we overcomplicate what really good performance looks like. Turns out if respond quickly and make sure people understand you, you meet a couple of really important qualifications to becoming a strong leader!

Also, go connect with Josh Bersin and tell him Tim said “Hello!”

Is Your Work Fun? The Secret to Being Ultra-Productive.

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You’ve probably heard all the business-psycho babble around “if you work doing something you love to do, you’ll never work another day in your life!” Of, if you work at something that makes you happy you’ll always love your work. Blah, blah, blah, it sounds like all you really need is a Life Coach!

I’m just kidding, a little.

I’m not a life coach kind of person. I mean I’ll take your $500 per session to tell you crap you already know, but blow hot air up your butt, so now you feel better about what you already know, but your $500 less rich. I’d so life coach you right now! You’d feel me all up in your mind. Let’s do this!

So, here’s what I think I’ve learned in the past twenty years about what it takes to have a happy, productive career:

  1. Do what you love, even if you can’t make money at it.
  2. Enjoy being poor.

So, now comes along the next brilliant idea around productivity and performance – Just Have Fun!

Yeah, turns out you’ll love your job if it’s fun to do! Shockingly, keen insight into this one, I know!

So, that’s your secret to being Ultra-productive! Just have fun. But not too much fun because then you’ll be ultra-nonproductive! Turns out there’s a fine line with fun. You want just enough fun to be productive, but not too much fun to be unproductive. See why it’s super easy to manage productive teams!?

I think where most people miss on the ‘fun at work’ play is that it’s not about being fun all the time. Nothing is fun all the time. I think it’s super fun to ride on a Jetski! One time I hit a wave on got thrown off that Jetski going 60 mph and skipped across the water and was pretty sure I was dead. That wasn’t super fun at all, but it’s still fun to ride on a Jetski!

It’s about having enough fun that you look forward to coming back and doing that work or that job again. That’s the line of fun every manager and every employee should strive for. Do you want to come back? Not do I “have” to come back? Do you really want to get up in the morning and go to work because you know there’s enough enjoyment in what you do that it makes sense to do that?

By the way, Fun at Work does not equal I Love my Job! I have had really crappy jobs that were super fun because of a number of reasons! I had to work midnights at a theater where we would just crack open beers once the last movie started. Super fun, awful hours. I once had a job running an ice cream cart at the zoo. I sat and watched Monkey’s all day, and ate ice cream. Crappy job, pretty fun.

Being productive and having fun at work makes sense. If you’re having fun, you’re energized, if you’re energized you’re probably more productive. The hard part is to figure out how to have ‘appropriate’ fun at work. I find ‘appropriate’ fun isn’t fun, so that’s always a problem!

Team Woke vs. Team Resentful!

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Have you been feeling like you don’t fit in recently? Like both sides might not be what you’re looking for? Like ‘these folks are crazy!”?

Welcome to America!

The Atlantic had a brilliant article recently where a study from Harvard says it’s not ‘you’, it’s actually ‘them’ –

“On social media, the country seems to divide into two neat camps: Call them the woke and the resentful. Team Resentment is manned—pun very much intended—by people who are predominantly old and almost exclusively white. Team Woke is young, likely to be female, and predominantly black, brown, or Asian (though white “allies” do their dutiful part). These teams are roughly equal in number, and they disagree most vehemently, as well as most routinely, about the catchall known as political correctness.

Reality is nothing like this. As scholars Stephen Hawkins, Daniel Yudkin, Miriam Juan-Torres, and Tim Dixon argue in a report published Wednesday, “Hidden Tribes: A Study of America’s Polarized Landscape,” most Americans don’t fit into either of these camps. They also share more common ground than the daily fights on social media might suggest—including a general aversion to PC culture.”

As you know, if you’re a regular reader of The Project, I tend to be of the not politically correct persuasion, but not necessarily outwardly so. I like humor. The best humor is usually not politically correct, regardless of what side you’re on politically. I like to believe I have a highly tuned sense of humor, so I can find something funny, when I know it’s wrong, because, context matters.

Most members of the “exhausted majority,” and then some, dislike political correctness. Among the general population, a full 80 percent believe that “political correctness is a problem in our country.” Even young people are uncomfortable with it, including 74 percent ages 24 to 29, and 79 percent under age 24. On this particular issue, the woke are in a clear minority across all ages.

Youth isn’t a good proxy for support of political correctness—and it turns out race isn’t, either.

Whites are ever so slightly less likely than average to believe that political correctness is a problem in the country: 79 percent of them share this sentiment. Instead, it is Asians (82 percent), Hispanics (87percent), and American Indians (88 percent) who are most likely to oppose political correctness. As one 40-year-old American Indian in Oklahoma said in his focus group, according to the report:

It seems like everyday you wake up something has changed … Do you say Jew? Or Jewish? Is it a black guy? African-American? … You are on your toes because you never know what to say. So political correctness in that sense is scary.

So, for the most part, we tend to look at political correctness the same – we don’t agree it’s helping. In fact, it might be driving us further apart because those who believe it strongly, on either side, use it as black or white, without any opportunity for gray, or understanding.

“There is, however, plenty of additional support for the idea that the social views of most Americans are not nearly as neatly divided by age or race as is commonly believed. According to the Pew Research Center, for example, only 26 percent of black Americans consider themselves liberal. And in the More in Common study, nearly half of Latinos argued that “many people nowadays are too sensitive to how Muslims are treated,” while two in five African Americans agreed that “immigration nowadays is bad for America.”

So, what’s the risk? The risk is we tend to listen to a minority viewpoint, on both sides, believing it’s at least a 50% viewpoint when in reality it might only be a 1/5 or less viewpoint of the whole. By the way, we do this in business as well, all the time! Your executives want to know how your employees are feeling, so you do a survey of your 1,000 employees.

200 actually perform the survey, 1/5, and we go back to our executive team and say our “employees” believe “X”. So, we need to change X, Y, and Z. When in reality, only 20% of employees actually believe “X”. And we wonder why we can never really get our arms around engagement!

The problem of political correctness on worldviews shows this same behavior:

“The gap between the progressive perception and the reality of public views on this issue could do damage to the institutions that the woke elite collectively run. A publication whose editors think they represent the views of a majority of Americans when they actually speak to a small minority of the country may eventually see its influence wane and its readership decline. And a political candidate who believes she is speaking for half of the population when she is actually voicing the opinions of one-fifth is likely to lose the next election.”

I have so many friends who couldn’t believe that Trump was voted President (for the official record – I did not vote for Trump! But I understand how it happened!), and they are 100% sure he won’t be voted in again. 100%!

Yet, we fail to understand the majority in the middle, caught between outliers on both sides, who are being continually hammered for not being politically correct and thinking this will magically change them to the correct side. So, I’m not Team Woke or Team Resentful, I’m Team Somewhere in the Middle, but I’m definitely far from alone!