It’s Not a Talent Contest

I think most of us have gotten away from using the phrase “a war on talent’ throughout the industry.  It’s not really a war, and if it was most of you would lose.  Most talent acquisition shops are unwilling to do what it would take to win a war, that’s just a fact, not a shot at your shop.

There’s a better phrase that I think should encompass the plight of talent in our organizations that is used frequently in sports:

“It’s not a ‘talent’ contest. It’s a ‘winning’ contest!”

This means it doesn’t matter how talented the other team is, it all comes down to winning the game.  Great, you have the best talent, but if you’re losing the game/contest/event your high level of talent means nothing!

HR, Talent Acquisition and most executives have a hard time with this. They want to get the ‘best’ talent.  When, in reality, the best talent might not help your organization ‘win’.  Yes, you win or lose in most organizations.  You either make the sale or don’t make the sale. You either launch on time or don’t.  You either design award winning products, or you design products that never make it market.  Those are winning and losing in a business sense.

Business isn’t a talent game. It’s a winning and losing game.

What does this mean to HR and Talent Acquisition?  You don’t always need the most talented individuals to win.  What you need is people who are willing to give that little bit of extra effort, over those who won’t.  This discretionary effort gets you the win, over talented individuals who aren’t willing to give such effort.

You need individuals that put the goal, the vision, first.  Again, nothing to do with talent.  They believe in what you are doing as an organization, and do what it takes to make those goals reality.

You need individuals who want to see those around them succeed and are willing to sacrifice themselves, from time to time, to see their peers and coworkers succeed.  This sacrifice has nothing to do with talent.

I love talent, don’t get me wrong.  All of us need a certain level of talent to do what we do, but almost all of us don’t need to be the ‘most’ talented to be successful.  When we go out and build our talent strategies we have to be aware of this.  It’s not about hiring top talent.  It’s about hiring the talent that will make our organizations successful.

I don’t want my organization to be in a talent game.  I want my organization to be in a winning game.

Are You Reliable or Flashy?

I’m going to put this into a car analogy.  Reliable is a Honda Accord or a Toyota Camry.  Flashy is a Chevy Camaro or a Dodge Charger.  You really can’t be both. In the auto world the closest thing to being both is a Tesla, and most people can’t afford one of those!

You either lean one way or the other.  If you want flashy, you are comfortable with the fact you might not get to work every day, because those cars tend to break down more often.  If you want reliability, you probably aren’t turning any heads, but when you turn your key that engine is starting every time.

I find most people select people like they select cars.  You are biased one way or the other, and find most people biased towards ‘flash’.  They like the good looking people and the smooth talkers.  Damn the results.  That person made me turn my head! They must be ‘good’.  Therein lies one of the major problem we have.  Looking good has absolutely nothing to do with being good.

People look at that new Audi A8 and believe because it looks awesome, it must be awesome.  Do a little research and it becomes a bust of a buy, because it constantly breaks down and has problems.  They look at a Subaru Forester and think ‘boring’! Until they realize that thing will still be running well after you retire.

So, what I’m saying is people are basically cars, minus the extended warranty!

I tend to lean reliable.  It’s not that I don’t like pretty people who speak well.  I really do.  But I really love people who come to work every day and bust ass.  You can be both, you can be a Tesla, but let’s face it, most of us can’t afford that talent!   We make offers to Camrys.  No one pins up photos of Camrys in their bedrooms as a kid.

It’s just so easy to get sucked into flashy.  They’re all bright and shiny, and smell good, and you feel better about them representing your brand, that is until they completely screw something up.   Then you’re out there trying to explain why you hired them to begin with, knowing you can’t say the truth. “Well, have you looked at him!?  He’s gorgeous! How could we not hire him.”

So, the question to you HR and Talent Pros – are you a Toyota Camry buyer or a Chrysler 200/Dodge Avenger buyer? Same exact price point, one is a considerably better buy than the other.

 

T3 – The Resumator

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.

This week I looked at The Resumator!  The Resumator is a fairly new company that started in 2009, and is growing like a weed.  They are an Applicant Tracking System (ATS) play, based out of Pittsburgh, PA, with an office in San Francisco.

Yep, I did it.  I started off with an ATS.  Stop! Don’t go, hear me out, this isn’t your momma’s ATS!

I decided to look into The Resumator for a couple of reasons:

1. They specialize in servicing the SMB (small medium business) market – 100-1000 employee companies. I love this space, because I think the HR and Talent Pros in these shops work harder than anyone else!

2. They’re hugely successful. Which tells me, unlike the other 1,739 ATS vendors, they know something everyone else doesn’t.  3,000 plus paid clients, tens of thousands of users, that’s not easy in the SMB ATS space.

I don’t need to go into a ton about what they do.  They’re an ATS, I get it, you get it. Most everyone uses an ATS and most people hate their ATS.  Why? Well, in one simple word it’s customization. You want it, because you think your shop is special.  It’s not, but you force your ATS vendor to customize to you, which causes all kinds of issues with the system. You shouldn’t have done that. That’s why you’re unsatisfied.

The Resumator has one of the more ‘clean’ user interfaces (UI) and user experiences (UX) I’ve seen.  The UI is what you might think of as the ‘design’ of the system. You’ll hear techie types use “UI” and “UX” a ton, don’t get intimidated.  Think Pottery Barn versus Walmart.  You want Pottery Barn design in your home, but you have a Walmart budget.  The Resumator gives you a Pottery Barn ATS UI, for your Walmart budget.

This comes back to their size.  Most ATS have poor UI, thus giving you a poor experience, because they don’t have enough users to justify doing really cool stuff that you see in systems for enterprise buyers.  They have scale.  They use that scale to give you features you don’t usually see in SMB ATS products.  One of the cool ones I loved was what they call “Jobnosis“. It basically rates your Job Descriptions and Titles, automatically, versus all the other data from everyone that uses their systems. It then gives you the likelihood you’ll actually find the talent you want, and gives you suggestions to make it better.  That is really cool.

5 things that impressed me about The Resumator:

1. They leverage the data from 30,000 daily applicants to educate their SMB clients on what is working in real time. Not giving you ‘best practices’ from three years ago. 2 Million+ hires since launching the product.

2. Their email integration is tight and seamless. This isn’t the case for so many of the ATS products for the SMB space.

3. They’re focused on how your hires perform, after the fact, to help you hire more of the better ones. Again, goes back to their ability to leverage ‘big’ data.

4. Super customer focus. Over 30+ new releases in 2014 alone to improve the UX/UI based on customer feedback on making the product better and faster.

5.  Very solid recruiting tools are encompassed into the main product, no extra price, for both passive and active candidate sourcing.

 I’ve purchased 7 different ATS’s in my 20 years of HR and Talent Acquisition.  I have to say that The Resumator also has one of the less painful pricing models I’ve ever seen, that doesn’t penalize for growth!  You pay one monthly fee, as many users as you want, no matter how big your organization.

I keep coming back to the word ‘clean’.  The ATS market is junked up with ‘clunky’ products and systems.  The Resumator wasn’t one of these.  They were ‘clean’ in UI, UX and pricing. Full integration with one of my favorite SMB HR System’s of Record in BambooHR as well!  Like Bamboo, these guys really get the SMB space at a different level than most companies.

Next week’s T3 Company will be BlackbookHR’s newest award winning product RNA that was just launched this month at the HR Technology Conference.

Recruitment Marketing Is Not One-size Fits All!

Hey, gang I’m running a sponsored post by the great folks at Spherion regarding their 2014 Emerging Workforce Study which has some really great data, check it out. 

The big ‘Wow’ that came out of the study for me is how organizations might be discounting how potential workers are using social media to influence their decision on who they work for! It used to be we would primarily rely on our social networks to give us insight to how we thought about potential employers.  “Oh! I know my aunt used to work there and she loved it!” Or, “I know my neighbor works there and says it’s awful!”   Now, it seems like we have an endless supply of opinions and connections about potential employers via the use of social media.

From the study:

    • 44% of workers believe social media is influential in their view of a company they might work for.
    • 51% of workers agree their company’s online reputation impacts its ability to recruit workers.
    • 46% of workers say when they consider new employment, the company’s online reputation will be as important as any job offer they are given.

Too many organizations still do not believe social media really has that much of an impact to their hiring, or their ability to attract the best hires. This is especially true in small and medium sized businesses (SMB). In reality, SMB organizations might be impacted by a negative, or positive, social media perception of candidates than larger organizations, where the data gets washed out by the many numbers.

One other piece that came from the study is how organizations are failing to market towards all generations.  Some of this, for sure, is based on the use of new media, which tends to target a younger workforce.  Organizations really need to dig into their recruitment marketing strategy and specifically look at what mediums are we using and what are those mediums getting us from a candidate demographic perspective.

More interesting data from the study:

    • Less than half (45%) of companies utilize tailored recruitment strategies based on different age groups or professions.
    • Yet, recruiting workers isn’t a one-size-fits-all approach. Manufacturing workers are mostly likely to land their job through a staffing agency, while accountants rely on professional associations and networking, IT workers use online sources and admin/clerical workers secure their jobs through classified ads and company websites.

The reality is most organizations don’t dig into this, because like Tom Cruise in A Few Good Men, you don’t want to know the truth!  The truth is, in my opinion, most organizations want to market towards younger workers, so they’re completely fine using a one approach marketing strategy that misses out on older, more experienced workers.  It’s a poor strategy, for sure, as more competitive organizations are figuring out very quickly on how to use and leverage a more experienced aging workforce.

Check out the 2014 EWS Infographic:

Spherion EWS Employment Life Cycle Infographic (first 3 phases)

 

 

 

 

 

 

 

 

 

 

Disclosure Language:

Spherion partnered with bloggers such as me for their Emerging Workforce Study program. As part of this program, I received compensation for my time. They did not tell me what to purchase or what to say about any idea mentioned in these posts. Spherion believes that consumers and bloggers are free to form their own opinions and share them in their own words. Spherion’s policies align with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations. 

T3 – Talent Techie Tuesday

I’ve decided I need a new series.  My last series – Rap Lyrics That Shaped My Leadership Style – was hugely popular and on a weekly basis still gets way more reads than it should!

I’m calling it T3 (Talent Techie Tuesday).

My goal is to demo and review the coolest Talent Acquisition and Sourcing technology that is out there, and let you all know what I think.  My goal is to do this for a year, 52 straight weeks.  There are thousands of companies in our space, most you have never heard about, or have no idea what they do.  Some are super inexpensive to use, and have huge ROI.  I want to uncover these companies, and show you what they can do.

As a reader you can expect my normal level of content.  That means I’ll be giving you my real take on what I think of the solution and how you can use it.  You can also expect some snark, and grammatical errors – I refuse to not follow my brand!

As a provider of one of these solutions, you can expect me to be fair and really look for the positive ways end users can best leverage your product/service/solution.  If you want to be a part of this, hit me with an email at timsackett@comcast.net.  I’ll schedule you for a one hour demo/Q&A and then I’ll throw it up the next week on my site.   I won’t be accepting any compensation for these reviews, and you, as a vendor, won’t have any editorial say on what I write.

My friend Steve Boese used to own this space at his HR Technology blog. Then he took on the task of running the HR Technology Conference, and the role has made it harder for him to write about individual companies in the HR and Talent space.  I use to love reading his product reviews, and he introduced me to so many great companies. I’m hoping I can carry on the torch.

I love recruiting technology.   In my view all the great innovation is being done in this space, and it’s moving so fast!  I hope I can show you some really cool tools that will change you recruiting and sourcing life!

Stay tuned.

Top HR Products for 2014!

I like new technology, which is why I’m headed out to the HR Technology Conference this week.  HR tech has continues to transform how we deliver HR and Talent solutions to our organizations.  I’m always amazed at the new stuff that comes out each year.  Human Resource Executive named their 2014 award winners for Top HR Products last week, and the awards are given out at the HR Technology Conference.  I’ll be checking all of these out for sure, but here is a preview of the award winners:

Appcast.io – www.appcast.io

A recruiting marketing platform that helps organizations fill their hard-to-fill requisitions by marketing it to 6,000 career and consumer sites on a pay-per-applicant basis.

Entelo Diversity – www.entelo.com

Entelo claims to have a program that will help you hire black people! Or women, veterans, Hispanics, etc. Basically, you can stop trying to search job boards using words like “Black” and “Spanish”.

Halogen 1:1 Exchange – www.halogensoftware.com

Halogen takes performance management to the next level with Halogen 1:1 Exchange.  This is a one-on-one meeting-management tool that works with other Halogen TalentSpace modules and is designed to spur greater communication, collaboration and coaching. The module tracks the frequency of these one-on-one meetings to provide employers with evidence these discussions are occurring. It also correlates the impact they are having on performance ratings, engagement scores and turnover.

Health E(fx) – www.healthefx.us

Health E(fx) is a stand-alone solution designed to help employers avoid penalties while optimizing their benefits strategies, decisions and costs within the Affordable Care Act environment.

HireVue Insights – www.hirevue.com

I’ve seen this one live and it’s awesome, can’t say enough about it! Basically, it analyzes your digital interviews to automatically give you the best candidates based on 15,000+ attributes. All your candidates.  Have 1000 apply, and you know you’ll only really look at the first 25 you applied, even though number 999 might be your best? Insights solves this! Plus, tells you which hiring managers are your best at selection!

IBM Social Learning – www.ibm.com

IBM Social Learning, powered by IBM Kenexa learning solutions and IBM social-collaboration and analytics tools, is designed to help people engage with one another, contribute expertise and learn from others using interactive media in near real-time.

Match-Click – www.match-click.com

Match-Click is a video-driven recruiting platform designed to let employers give job candidates a preview of their new corporate environment and potential supervisor and co-workers, through short, 20-second video clips featuring hiring managers and would-be colleagues describing the position and the organization.

QUEsocial – www.quesocial.com

Another one I’m really interested in seeing live! QUEsocial blends employer branding and social recruiting into a social talent-acquisition Software-as-a-Service technology platform. The idea is to enable recruiters and — by extension, employers — to “amplify and extend” the employer brand through individual recruiter and sourcing networks.

RecruitiFi – www.recruitifi.com

RecruitiFi is intended to offer organizations a new way to source talent by letting them select and post jobs to 250 expert recruiters from its membership pool of approximately 2,000.

Skillrater.com – www.skillrater.com

Skillrater.com is a cloud-based performance-feedback tool that incorporates social networking and collaboration.

There will be hundreds of other companies as well. I’ll make sure to give you a run down on some companies and technology that you haven’t ever heard of, yet, when I return.  The coolest part of HR Tech is finding a company that is nothing today, but will be industry leading in 3 to 5 years.  Last year I saw Blackbook HR and their Sense product and they are blowing up – such a great piece of technology to help us with one of HR’s biggest issues – Turnover!

Who will it be this year? I can’t wait to find out.

I’m Hiring! Are you sure you want to work for me?

Okay, I’m adding a Recruiter to my team.  At hru-tech.com, we do mostly engineering and IT contract recruiting, some direct placement recruiting and some project RPO work for clients around the country.

I would put my team up against anyone.  They’re that good, and most are homegrown!  That’s right, the majority of our staff came in entry level and we smacked off that new car smell like an old bag of Taco Bell that’s been sitting in your back seat for three weeks in the summer.

I started looking around and getting the word out a couple days ago.  You would think it would be easy.  I don’t really ask for a lot, but I sure know it when I ‘hear’ it!   Recruiting is a pretty good gig.  It’s transferable. I’ve worked in 5 different states, 4 different industries and my recruiting skills I can take with me anywhere.  It’s the one thing I can guarantee you if you come work for me. You’ll always be able to find a job and make money.  Every economy needs good recruiters.

The pay is way better than your normal crappy sales jobs selling cell phones or renting cars to people that bring in their phone bill and a report card. The hours are pretty good. No weekends. A few nights here and there.  You get to interact with a great group of people. The latest and greatest recruiting tools.

What’s crazy to me is how hard it is to find people who want to do this job, and that can be good at it!  I like for people to have a four-year degree.  The actual degree isn’t as important, as the process of gaining that degree.  I find those who worked their way through college, tend to be better recruiters.  Bartenders might be the best previous job if I was forced to pick one. Any kind of job that had you on the phone talking to people would be second.

There’s also a need for people who don’t freak out when they are held accountable for results.  That eliminates most people who want to work in government or big companies.  My recruiters don’t sit around and wait to get paid.  So, self-motivation is important, as long as it’s targeted in the right direction.

Work-life balance is really important to me.  Hold on, let me define work-life balance.  Work-life balance is when you do enough work that I pay you so you can have things and do things you want to do.  It’s not you doing whatever you want at any time you feel.  That’s not balance.  Balance means equal both ways, work and life.

We aren’t saving the world.  For some people that’s really important.  We do find people some really, really good jobs.  Some people find that cool and rewarding.

I care about you as a person, and I want to see you be wildly successful.  I’ll treat you like family. The family that you actually like, not the ones you try to forget about.

The position is in Lansing, MI. No, you can’t work remote or virtual or on a boat, unless the boat is in the parking lot of our building, then you can work on a boat.

So, if you’re interested send me a note – sackett.tim@hru-tech.com.  

If you are interested, and I don’t think you’re a fit, I will actually tell you why I don’t think you’re fit.  Some people like that. Some people think they’ll like that.  Some people don’t like that at all!

Are You Tired of Your Employment Brand?

You might be tired of your employment brand…but your candidates aren’t!

That’s real.

This happens all the time in organizations.  Talent acquisition isn’t feeling successful, or they’re getting pressure to do more/better/faster, and they start looking for excuses.  The one excuse that always comes up is ‘our employment brand is old/tired/sucks, etc.’   It might be that it is old/tired/sucks, but it’s usually just an excuse.

Here’s what happens internally at your organization.

1. You have an employment brand. If you say you don’t, you’re lying to yourself! You do, you just didn’t have a part in making it!

2. You’re having trouble attracting the talent you want.

3. You believe having a really cool new employment brand will help attract the talent you can’t attract.  Which it might, but most likely not.

4. You use your old employment brand as a crutch to why you can’t be successful in talent acquisition.

The real problem has nothing to do with your employment brand.  For most companies, your candidates have little knowledge of what your actual employment brand really is.  Most candidates equate your employment brand to your consumer brand.

So, externally your employment brand is what it has always been.  The real problem is we get tired of our employment brand really fast because we are dealing with every single day.  We forget that most candidates only will engage our employment brand usually once in a lifetime.  So, they aren’t tired of it at all!

Any time I hear a talent acquisition pro tell me they can’t attract talent, and blame their employment brand, I question their ability to actually recruit.  Being able to attract talent has very little to do with your employment brand, and more to do with your own perception of your employment brand.  Our reality is most candidates have hardly any idea of our employment brands, until we engage them with it.  If you are great at selling your brand, the candidates are more than likely going to have a positive perception of your employment brand.

If you believe your employment brand sucks.  More than likely so will the candidates you’re contacting.  It comes back to your attitude about your company.  I’ve never seen or heard from a recruiter who desperately loved their organization who said they couldn’t find talent!   Coincidence?  I think not.  If you love your organization, and you recruit, you usually are pretty successful.  If you don’t like your organization, and you recruit, you usually are pretty crappy at it.

Just because you’re tired of your employment brand, doesn’t mean everyone else is.

 

The Crappy Job Badge of Honor

As some of you may have realized from recent posts (Wanted: People Who Aren’t Stupid), I’ve been interviewing candidates recently for the position of Technical Recruiter working for my company HRU. I love interviewing because each time I interview I think I’ve discovered a better way to do it, or something new I should be looking for, and this most recent round of interviews is no different.  Like most HR/Talent Pros I’m always interested in quality work/co-op/internship experience – let’s face it, it’s been drilled into us – past performance/actions will predict future performance/actions.  So, we tend to get excited over seeing a candidate that has experience from a great company or competitor – we’re intrigued to know how the other side lives and our inquisitive nature begs us to dig in.

What I’ve found over the past 20 years of interviewing is that while I love talking to people that worked at really great companies – I hire more people that have worked at really bad companies.  You see, while you learn some really good stuff working for great companies – I think people actually learn more working for really crappy companies!  Working at a really great companies gives you an opportunity to work in “Utopia” – you get to see how things are suppose to work, how people are suppose to work together, how it a perfect world it all fits together.  The reality is – we don’t work Utopia (at least the majority of us) we work in organizations that are less than perfect, and some of us actually work in down right horrible companies. Those who work in horrible companies and survive – tend to better hires – they have battle scars and street smarts.

So, why everyone wants to get out of really bad companies (and I don’t blame them) there is actually a few things you learn from those experiences:

1. Leadership isn’t a necessity to run a profitable company. I’ve seen some very profitable companies that had really bad leadership – people always think they’ll leave those companies and they’ll fail – they don’t.  Conversely, I’ve worked for some companies that had great people leaders and failed.

2. Great people sometimes work a really crappy companies.  Don’t equate crappy company with crappy talent.  Sometimes you can find some real gems in the dump.

3. Hard work is relative.  I find people who work at really bad companies, tend to appreciate hard work better than those who work a really great companies with great balance.  If all you’ve every known is long hours and management that doesn’t care you have a family – seeing the other side gives you an appreciation that is immeasurable.

4. Not having the resources to do the job, doesn’t mean you can’t do the job. Working for a crappy company in a crappy job tends to make you more creative – because you probably won’t have what you need to do the job properly, so you find ways.

5. Long lasting peer relationships come through adversity.  You can make life-long work friends at a crappy job – who you’ll keep in contact and be able to leverage as you move on in your careers.  And here’s what each of you will think about the other: “That person can work in the shit!”  “That person is tough and get’s things done” “That person is someone I want on my team, when I get to build a team”

We all know the bad companies in our industries and markets.  Don’t discount candidates who have spent time with those companies – we were all at some point needing a job – a first experience, a shot at a promotion or more money, etc. and took a shot at a company we thought we could change or make a difference.  I love people who worked for bad companies, in bad jobs with bad management – because they wear it like a badge of honor!