Category Archives: Recruiting

What Do You See When You Look In The Mirror

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Was at ERE last week and got the chance to see John Robinson speak.  Here’s his story:

Very cool story and great example of a person who rises up over all that life can throw at you.  We all need these reminders, more than we usually get them.  Think your life is hard?  How about needing 30 minutes each morning to just be able to put on your clothes. Every. Day.

John said one thing that stuck with me.  After getting dressed in the morning and brushing your teeth, etc. We all at some point take a look in the mirror.  John asked, “What are you looking for when looking in the mirror?”  Do you know?  Ask yourself that same question. What are you looking at?

We are all looking for something wrong that is wrong with us!  That is a conscious decision we make, each and every day, before beginning our day.  We are looking for something wrong with us!  It’s so true, and so crazy!

We get ourselves looking good, ready for our day, all positive stuff, but we take one last look.  Before I leave is there anything wrong with me?  Did I miss something with my hair?  Leave some toothpaste in the corner of my mouth?  Does this shirt look right with these pants?

John’s point is that there’s nothing wrong with any of us.  We are who we are.  Some of us are tall, some are fat, some are black, some have no arms, some have scars.  This makes us different from each other, but not better or worse or ‘wrong’.

So, when you look in the mirror today, do me one favor.  Find something that is right with you, not wrong with you.

Recruiters! Conferences Don’t Care About You!

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I’m down at ERE’s Fall Conference in Chicago this week.  It’s a conference designed for Talent Acquistion leaders (FYI – they don’t like to be called ‘Recruiters’).  It’s really cool the folks at ERE do a great job putting together great content and work to push the role of Talent Acquisition forward in organizations around the world.

HR Tech also does a great job for HR folks looking for HR Tech.  So does Sourcecon, for people wanting to be better sourcers.  So does TLNT’s Transform for HR leaders. Heck, even SHRM National has some great content.

Besides ERE, though, where does a TA leader or Recruiter go to keep up on their industry. To get better. To challenge and measure themselves and their organizations to get better?  No where, that’s where.

ERE does a fall and spring national conference.  If you don’t have the budget for a national conference, usually $1-2,000 to attend, plus travel which usually doubles the cost, you’re screwed when it comes to getting really good recruiting content.

SHRM has both local and state opportunities for HR Pros to get further development and expand their knowledge base.  Do you have a local recruiting organization or a state recruiting organization that will offer this to you?  Most likely No, unless you live in D.C. (RecruitDC) or Minnesota (Hello Paul!).

It’s crazy when you really stop and think about it.  Almost no where are we really leveraging the minds and the dollars to bring these people together at a state or local level.

I’m in Michigan.  I know right now I could put two days of content together, leverage some awesome Recruiting talent from around the world to come in and speak, and get 250-500 Recruiting/Talent Acquisition Pros from Michigan to attend at $400-500 each.  That’s anywhere from $100-250K just in conference fees, not including probably another $100-200K in sponsors. So, some company isn’t interested in $400-500K!?

Southeast Michigan is begging for technical talent. Organizations would spend the money to spend their TA teams to something like this.  All across the country many areas are hurting for talent and willing to invest (a little) to get their recruiting teams better.  But, most are not willing to have those same teams travel across the country at the price tag of $3,000 each for the same content.

Build it and they will come…just don’t build it too far away!

I see this work on the HR front.  Monthly local SHRM meetings will get 50-100 participants at $50 per meeting for lunch and one hour of content! State conferences give you a day and half of content for $500-750, and most of that is vendors trying to sell you crap.

It just seems insane to me that someone who actually does conference planning for living can’t figure out how to leverage the largest 25 metro areas and put together a calendar of ‘local’ level recruiting conferences.

Like I said, ERE does a good job nationally, their just leaving about 90% of the money that is available out there locally on the table.

Job Descriptions are Just Commercials for Jobs

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Only Employment Lawyers and HR Pros from 1990 believe that Job Descriptions are important legal-type documents that are still needed in 2014.   Most companies have given up on job descriptions (JDs).  At best you’ll find them, today, using ones from back in 1990 when people thought writing JDs was an important part of human resources.  You’ll still find a few HR Tech vendors around trying to make you believe this is an important skill to have.

Our reality, though, is that JDs are really just a marketing tool to get you interested in a position and company. Nothing more, nothing less.

If this is true, 99% of companies are failing at JDs in a major way!

The other 1% are using titles like “Ninja Developer” and think they’ve gotten it solved.  The problem we all share is that we haven’t let marketing just take this part of our business over. It’s a legacy thing.  Somehow we believe only people in HR can write job descriptions.  It’s that ‘legal’ thing again.  We need to make sure we put “EOE” on the bottom, and you know you can’t trust marketing to do that!

Last week a Facebook group I’m in shared the following employment branding commercial:

I know, this isn’t a job description, but do you really think the JDs at Kixeye look like your JDs?  No, they don’t!

I know. I know. Your company can’t do something like this.  You’re probably right.  But you can do something that is more like you. More authentic.  More real. More, well, you.

That’s the problem with your JDs.  They aren’t you.  In fact, I would argue they aren’t anyone!

Your JDs, most JDs, are just a boring list of job requirements, that may not actually be required, and skills needed to do the job, that may not actually be needed to do the job.  Job descriptions have turned into those things most companies are embarrassed to even show you.  Weekly, I have conversations with companies that will either say they don’t have a job description, or the job description is old and updated, or just flat out ask me to help right them a new one!

It’s time HR gave up the job description business and handed it over to marketing where it belongs.

 

Fear Can Create Sustainable Success

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I’ve been told that fear can only create short-term success.  That’s a lie.

You see I grew up with a single mom.  She probably didn’t sleep most nights, and the nights she did it was probably helped by a glass of cheap boxed wine.  She had a mortgage and she had two kids to feed.  She lived every single day in fear.  Fear of losing her kids.  Fear of losing her house. Fear of her check bouncing at the grocery store.

She did the one thing she knew how to do, recruiting, and started her own business.  She started as a branch manager for a local temporary employee company.  Learned the business in the hardest way possible. Temp staffing is the lowest common denominator in the staffing world.  It is the definition of ‘grind’!  She knew technical staffing, high end bill rates, was a much better life, but she was a woman and it was the 1970’s.  Fear.

She built a successful technical staffing business that has lasted for the past 35 years.  Never has the fear stopped.

You see she grew up in an era where you managed by fear.  It seemed normal.  If I’m living in fear, why shouldn’t I share some of this fear.  It was a very common management tactic in the baby boom generation.  You had Opec, the cold war, recessions, etc.  People didn’t believe they have the choices they have today.  If you got a job, you had to keep ‘that’ job, and if that meant a little fear, so be it.

If you didn’t do what you were told.  If you didn’t make your monthly goal. If you talked back. All of that could get you fired, and you never wanted to be fired.  Fear.

I took over the company five years ago.  I’m a man.  I also have fears.  I fear I won’t be able to pay my mortgage if I don’t have a good job.  I fear how I’ll pay for my son’s college education. I fear I’ll have enough money to ever retire.  Different fears than my Mom.  But I live with some fear in my heart.  Maybe I was wired that way from growing up the way I did.

Fear pushes me out the door to work every single day.  Fear isn’t my enemy.  Fear of failure motivates me to succeed.  If I didn’t have fear, I’m not quite sure how I would perform.

I tend to believe businesses and business people who succeed have embraced living with this fear.  They’ve decided to become partners in a way.  Fear is their life coach. I won’t call fear a friend, but I know it’s something I can count on. Rarely a day goes by when we don’t meet for some reason or another.

Here’s what I know from 35 years of sustained profitable success.  Fear isn’t what you believe it to be.  We believe fear can only motivate for short bursts, and then people will fall down in a puddle and be less productive.  That’s a lie.  The unmotivated are selling this version of fear.  Those who don’t want to reach levels they never thought they could, are selling this version of fear.

Fear can create sustainable success, but it might not be as comfortable as you would like it to be.

Is Your Recruiting Department Racist?

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At one point in my career, over a decade ago, I was working with a company where we hired a high percentage of foreign born applicants based on the technical skill set they had.  Many of the names of these applicants were extremely hard to enunciate.  Most of the hiring managers I worked with would spell the names out or say “the guy that worked at…” A few would try and say the names and butcher them badly.

Internally, in our recruiting department, we would ‘joke’ about asking these candidates to change their name to something it was easier for the managers to say, ‘Joe’ or ‘Charlie’ for instance.  Deep down we knew we had some managers who would be more willing to interview if the name came across as ‘Joe Vishay’ or ‘Charie Xjang’.  The manager would assume that because the candidate ‘choose’ an American name they must have better English skills.

It’s racism at a strange level.  You want to hire the person, but you feel because you can’t say their name, they must not be worthy.

Check out this video –

This Man Changed His Name From Jose To Joe And… by buzzfeedvideo

I know if I asked 100 HR and Talent Pros if they were ‘racist’, 100 would say they were not.  But, at a certain level we are.  We won’t interview Jose, but we’ll interview Joe. You won’t interview Marcus, but you’ll interview Mark.  My hiring manager wouldn’t interview “Arjun” but he would interview “Al”.

How do you stop this?

Hire Jose and Marcus and Arjun to do the hiring. That’s a start, at least.  Call out those hiring managers who continue to not want to interview qualified candidates because they can’t pronounce the name of the candidate.  You know who they are.

Also, educate your hiring managers, and give them the phonetic spelling of the candidates name.  Let your hiring managers know the pride they feel about their own surnames is shared by cultures all over the world.  I’m proud to be a “Sackett”. I get asked almost monthly by someone if I’m related to the Louis L’amour ‘Sackett’s’, and rarely do I point out those were fictional books!

Take the names off all your resumes you send to managers, as a ‘test’, and replace the name with a code number.  Did it make a difference in who they chose to interview? It’s a great inclusion exercise to have with your leadership team.

No one ever wants to admit they are racist.  The truth sometimes is very sobering.  This isn’t about blame, this is about fixing what’s wrong. Great leadership teams will understand this.

Would You Sell Your Backup Candidates?

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Here’s the staffing game has taught me over the past 20 years.

1. Great candidates get hired.

2. The difference between a great candidate and a very good candidate is one hiring managers gut feeling (usually).

3. The very good candidate that didn’t get hired, is someone elses great candidate.

This means that many of you are just sitting on another organizations great candidate!  This means you’re sitting on something very valuable to someone else.  Something that others would probably pay for.

Question:

Would you be willing to pay to have access to Google’s ATS?

Yes.  Yes you would.  More than you pay for LinkedIn Recruiter, I’d gamble!

This begs the question: would you be willing to sell your backup candidates?  The ones you didn’t hire, but would have if your first choice didn’t accept.

So, what if your organization, your talent acquisition department, decided to start calling up other organizations that you know of who had similar needs and say, “Hey, we got what you want!”   Do you think you could turn your corporate in-house talent acquisition department into a money maker?  Yes. Yes, you could.  Will you?  No.

It really wouldn’t take much.  Within your staffing process you add a little disclaimer, you know the ones nobody reads, which gives you freedom to ‘sell’ the contact information to those submitting for your jobs to other companies who are also looking for similar talent.  From there you establish some relationships with other companies.  Negotiate a price.  Sign some simple agreements. When communicating with your backups about not getting the position, you pass along some good news. While they didn’t get the job they applied for, you have another position, with another company they might have interest in.

Bam!  You’re printing money.

Very little extra effort, and almost no extra resources needed.  Your talent acquisition department just turned into a profit center.

No organization would do this because they believe it will ‘hurt’ or ‘damage’ their employment brand.  “Tim! If candidates knew we were going to sell their information to other companies, they wouldn’t apply to our jobs!”  Or, maybe they would because they actually want to work for you!  If that’s your process, what option do they have? Plus, all your doing is potentially giving them more options.  How many people do you know that don’t want more options?

While no one is doing this publicly, I’ll tell you it is happening privately.  I’ve been approached by corporate talent acquisition pros who are willing to ‘sell’ me access to their database for a fee.  I pay them.  They deliver to me candidates who applied to their positions that they never wanted to begin with, or couldn’t use.  I haven’t ever did this for the simple fact that each time I was approached, the person was doing this behind the organizations back, with them wanting the check made out directly to them, personally.  That’s shady.

But, if a company was willing to do it all above board as a paid service…I can’t tell you I would be in!

Prospective Employee Camp

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In athletic recruitment there are these things called ‘Prospect’ camps.  Depending on who you talk to these are either just coaching staff supplemental income, or serious recruitment functions needed to get prospective student athletes on campus.

Whatever they are, they’re a little genius!

Here’s how the entire system works.  Usually an assistant coach emails your kid, who has a dream to play college athletics, that they are having a prospect camp and you’re invited to attend, for $150. Two things just happened: 1. Your kid just got an email from a college coach; 2. That coach insinuated that your kid is a ‘prospect’!  Either way, there’s a good chance you’ll bite and pay the $150.

A couple of things happen at these camps.  Coaches actually invite players they really do have interest in, and they invite anyone else who is willing to pay $150!  So, a hundred kids show up, two or three which have actual ability to play college athletics, and they go through drills and modified games.  You instantly know who has ability because the coaches spend time with those kids.  If your kid doesn’t have a coach talking to him or her, they don’t have ability.  It’s a real quick and easy way to set your own expectations.

These camps are a necessary evil of the function of recruitment.  While most parents don’t like them, they all pay the money and have their kids attend.

These prospect camps got me to thinking if we in HR could do this in our organizations.   Could we charge $150 to have potential employees come in and check us out, while we check them out?  We run them through some tests, show them our facilities, make them compete against others in their same job function, spend time with our employees.  At the end of the day, we offer a couple of them jobs.

Could it work?  Maybe not for the average organization, but what about Google or Apple or some other big organization that has thousands wanting jobs with their company?  I think it could work.  The one issue we face is the expectation.  “Well, I paid $150 what do I get for this?!”

We would have to deliver $150 worth of ‘value’ in these Prospective Employee Camps.  I think that is probably the easy part.  Think interview skills, resume skills, leadership skills, some hardcore job function skills based on what they actually do.  It’s part self-development, and part dating game.  People pay millions of dollars per to sites to find their perfect romantic match, with most failing to do so.

Prospective Employee Camps might just be a way for your organization to set itself a part from all the noise, and get candidates to come in that truly interested in (I’m willing to pay to be here, truly) and want to be a part of your organization.  I know, crazy idea, but when you see it work in one area it just begs to be tried in another!

 

What Kind of Mentor Are You?

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I got asked to be a mentor for someone recently.  It’s not the first time I’ve been asked, but I found myself wondering what ‘Tim Sackett’ as a mentor should look like.  Maybe it’s where I’m at in my career, but I found myself wondering what is it that I could really give someone coming up in our industry.

I would assume anyone asking for a mentor doesn’t really want me to show them how to recruit.  They’ve probably got that down pretty well, at least the basics.  The advanced stuff is probably best taught by some folks much better than me (Glen Cathey, Jim Stroud, Amybeth Quinn,  Paul DeBettignies, etc.).

Maybe I could offer up some help on the employment branding/marketing side on HR and Talent Acquisition.  I’ve had to do that for the last 20 years, I probably know just enough to better than most, but not as good as folks like Laurie Ruettimann, William Tincup, Maren Hogan, Lance Haun and Matt Charney.

I’m just dangerous enough with HR Tech that I could probably help out in that area for sure.  I’ve bought and implemented systems and tools at every stop in my career.  I know the game, but I certainly don’t know it as well at Steve Boese, William Tincup (again), John Sumser, etc.

It could be my mentee could use me for just straight HR generalist knowledge base.  If I know anything, I know a little about almost anything in HR from my stops in my career.  While I love talent acquisition, I really consider myself more of an HR pro.  Probably not as good as Kris Dunn,  Dawn Burke, Robin Schooling, Jessica Miller-Merrell, etc.

Compensation and Benefits, maybe that’s should be my ticket?  Um, no, probably not.  I probably know the least about this area as a whole and Ann Bares is my go to person for all things compensation.

There’s got to be something I’m the best at, worthy of being a mentor.  What about employee engagement?  From small companies to organizations with tens of thousands I’ve had employee engagement as a major measurable, I could do some damage here.   But, again, not as well as someone like Paul Hebert.

Talent acquisition as a function might be something I’m most comfortable with.  In my career, I’ve been constantly pulled into TA no matter what organization I’ve been in.  It’s been the one constant in my career, start in HR, and end up in Talent Acquisition.   Moving an organization from old school, post and pray, to one that hunts for talent is right up my alley. I don’t really know anyone I would recommend over myself on this.

As a mentor I think the most valuable thing I can give someone is the network I’ve built over the years.  It’s something I discovered a long time ago. I’m probably not going to be the best at any one thing, but I can know people who are.  Having the ability to know you need to surround yourself with people who are better than you, especially in areas you’re weak, is the key to having success in any stop you have in your career.

As a mentor I’m probably going to find out what you’re bad at, then introduce you to people who are really good at those things.  You don’t need to the best at everything when you surround yourself with the people who are the best at everything!

Why I can Recruit and You can’t

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TaxFoundation.org recently released a map that shows how much $100 is worth for each state.  The concept being where you live has a huge impact to what you can afford to buy with that same $100 bill. Here’s the map:

It begs the question, why would anyone live in D.C.? Or New York? Or California? Or New Jersey?

I’m not a coast guy.  I live in 4 bedroom, 3 bath house in Michigan that costs under $350K.  It’s new. It’s in a great neighborhood. I don’t have a highway running through my backyard. I’m close to a university, shopping, good restaurants, etc.  I’m getting the most out of my $100!

Don’t get me wrong. I love to visit big cities. Chicago and Detroit are both close, so those are easy. New York  and D.C. are great. California and Texas are lovely. I’m always thankful to come home.  No traffic. Little crime. Kids still seem to be kids.  Basically, I’m Ward Cleaver.

Michigan, and the Auto Industry, is going through a big growth bubble right now.  It’s a combination of the Auto industry coming back. No one bought cars during the recession, so pent up demand.  Aging auto workforce that stayed on through the recession and now wants out.  There are thousands of jobs in Detroit for technical workers.

Recently, I had a company contact us about helping them find automotive engineering talent to go to California for a start up.  They want to build an entire car start up in Silicon Valley.  My first question was, why?  They don’t really have a good answer to the why.  Besides the fact, well, this is where we are now.  Okay. I can recruit auto engineers for you, from Detroit to Silicon Valley. But understand, Detroit talent is going to have sticker shock!  Major sticker shock!

They are use to getting more that $100, for their $100, and now I’m going to tell them I’ll give you $85 for your $100.  This is really like a decrease of 25% to go and do the same job.  Well, they said, we’ll pay more.  25% more?  Even so, my $350K house is $1.3M in Silicon Valley for less house.  But you’re close to the beach!  For $1.3 I better be on the beach! Is the mindset of an engineer from Michigan!

Recruiting is a mindset.  You can see why I can recruit folks to the Midwest!  I know the hot buttons to push.  Everyone has a certain value they want for their $100.  For some the ocean and the beach and sunny weather is price they will pay for.  For others, they want less traffic, quiet, clean air.  It’s your job as a recruiter to be able to find that value, and not let your own perceptions of that value get in the way.

It’s Too Long

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Wait for it…

“That’s what she said!”

I saved you the trouble.

Being too long is a major problem in the world today.  People aren’t willing to wait, primarily because they don’t have to.  Baseball can’t attract a young audience because the kids don’t want to sit around for three hours, at a minimum, to find out the outcome of the game.  Soccer is exploding in the U.S. because it’s 90 minutes and they don’t even stop the clock when someone is injured!  No commercial breaks, except for a short halftime period.

People won’t read a 700 page book, they want 300.  No one wants to watch a three hour movie, make it two.  Why do we have to have an hour meeting, make it thirty minutes.

Being too long is not a weakness you want to have in todays world.  Being too long is now a sign that you probably don’t really know what you’re doing.  If you can’t be short and concise, you’re looked at as ‘old fashion’.

That’s what your candidates are thinking of your selection process.  You try and tell yourself, and your leadership, that we ‘take our time’ because we want to ‘make the right decision’. But your competition is making those same decisions in half the time.  You’re old fashion. You’re broken.  You’re taking too long.

Moving fast used to be considered reckless.  Older generations would tell us to ‘slow down’.  Measure twice, cut once.  But, what if I made a process where measuring once was all that was needed, and I could eliminate the second measure?  Wouldn’t that be better?

The legacy of the recession in Talent Acquisition is this, you had less to do, so you filled that time trying to add value.  There is a tipping point to adding value.  You extending the length of your selection process at a point no longer adds value.  You’re taking too long to make hiring decisions.  I know this because I’m constantly hearing stories of candidates you want, accepting offers from other companies before you’re ready to make an offer.

You’re taking too long.