Category Archives: The Recruiting Rules

It’s Super Hard to Write a Cool Job Posting!

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Almost every solid TA pro and leader I know wants to have cool, hip, on fleek, whatever new saying the kids on Snap are saying, type job postings. What most organizations end up with is still the old written job description, KSAs, boring I just feel asleep same posting as they always have had.

The main problem is you usually have some over-conservative lady in a cat sweater cardigan who a tiny ounce of power and believes you adding the word “crazy” to your job posting will get you put in prison. True Fact: I’ve been in the HR/TA game for twenty years and still to this day I have never seen anyone go to prison for getting ‘crazy’ with job postings!

I even, yes this is true, saw one company not put “EOE” on their job posting! Yep, no prison! Not even a fine! No grounding. Nothing!

Still, most of us struggle to do something about our crappy job postings and job descriptions. Well, Apple tried to do something! They got creative, kudos for that, but sometimes being creative and HR don’t mix well. Apple’s attempt was to create “Apple’s Orchard” (see what happens when HR and Creative get together! Lame city!) to attempt to recruit entry-level marketing professionals to Apple.

Because you know what’s really hard to do!? Get entry level marketing grads to want to come to work for Apple! Here’s how it sounded:

“The moment is now. Throw everything you know out the window. All in. Head first. Join the Orchard. If you’re lucky enough to make the cut, expect to surround yourself with like-minded souls who are as terrified and excited as you are. Be part of a hand-picked team with a plethora of talent. Kick ass together. Panic together. Grow together. Work alongside the brains of all the iconic work you love from Apple. Watch and learn. Trust your gut. Challenge our ways. Have an impact on everything you touch. Be prepared to stumble and fumble and embarrass yourself. It will be messy, and it won’t be pretty at times, but if you stick together as a team, you’ll build a special bond and something truly great will come out of it all. Take it from us. It’s the only way. Does this whole proposal sound crazy to you? Good. We like crazy.”

“We live crazy!” Like certifiably crazy? No, wait, I’m asking for a friend, who’s locked up..

Apple was forced to take down the land sight almost immediately after complaints started raining down on them like dollar bills at a strip club where you took the new entry level marketing recruits to show them how cool you were.

It’s kind of creepy and overzealous, right? I’ll give them credit for trying to be creative. Apple found out what most of us find out. Writing really good, creative, engaging, funny, endearing, job postings are really freaking hard! 99.9% of TA and HR pros will never be able to do this. My advice is to go out and hire real creative types to do this work, don’t kill yourself trying to do it yourself.

 

 

The Worst Hire You Can Ever Make

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A crazy thing happens almost every day in professional sports, and it’s the one thing that separates great teams from the pack. Talent selection will make or break a team’s success and in professional sports, it’s about getting the right talent for the right price.

The problem with most professional sports team, regardless of the sport, is they continually try to improve their roster incrementally. “Oh, let’s pick up Pitcher A because he’s a little better than Pitcher B”.  Great Pitcher A is better than Pitcher B, but did Pitcher A truly solve the issue you have?

Great Pitcher A is better than Pitcher B, but did Pitcher A truly solve the issue you have?

That’s the real issue!

The worst hire you can ever make is one that doesn’t solve your problem but just make it a little better. “We suck at sales, let’s hire Tim, he’s not great, but he’s better than Bob.” Wonderful, now you only slightly suck less at sales!

Never make a hire that doesn’t solve your problem completely that you are having in that specific position. Upgrading doesn’t always fix problems, and many times it actually continues your main problem longer instead of fixing it completely. We have this belief

We have this belief  that all we need to do is continue to get a little better each day, each week, each month, until we eventually have fixed it. The problem is that this isn’t how most problems are actually solved, by getting a little bit better over time. Most problems are fixed by implementing one solution that solves the problem.

It’s basically this crappy failure paradox we continue to get sold by seemingly everyone with a platform. “Just keep failing and eventually you’ll find success!” Which is complete and utter bullshit, but we LOVE hearing this!

In hiring, you can’t keep failing and find success. You will actually find failure even faster and be out of business. In hiring, it’s critical you find success and hire the right people who will solve your problem the first time, not just make you a little better.

Another great example of this is in the NFL. It’s critical in the NFL that you have a great quarterback, but they’re extremely hard to find. So, if you don’t have an elite quarterback, most teams will continue to try and upgrade with average quarterbacks.

The better advice is work with what you have and make it the best you can, until you get the opportunity to hire, or draft, that one great quarterback that can truly change your franchise. Constant change and churn, just to get a little better, is slowly killing your organization.

Make great hires. Organizational change hires. Individuals who have the ability to make things right. Too often, and we’ve all been there, we make hires that feel safe, knowing they won’t hurt us, but they probably won’t help us much either. Those are the worst hires you can make.

 

 

LinkedIn “Open Candidates” Is Going To Get People Fired

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By now you’ve heard the news coming out last week’s LinkedIn Talent Connect where LI announced a new feature called “Open Candidates”. Here’s how LinkedIn explains Open Candidates:

Open Candidates is a new feature that makes it easier to connect with your dream job by privately signaling to recruiters that you’re open to new job opportunities. You can specify the types of companies and roles you are most interested in and be easily found by the hundreds of thousands of recruiters who use LinkedIn to find great professional talent…

To enable the feature, simply turn sharing “On” and fill in some brief information about the types of roles you are interested in. Who among us hasn’t, at some point, tried to find work without our boss finding out? Now, you can privately indicate to recruiters on LinkedIn without worrying. We will hide the Open Candidates signal from recruiters at your company or affiliated company recruiters.

So, now if you’re a LI user you can let companies know you’re full on looking to change jobs without having to post it in your profile title and let the entire world know you’re looking.

So, is this a good thing? 

I have some feelings on this:

– First, this is brilliant from employer’s perspective! I can now call my buddy over at XYZ company, have him pull up his LI account and tell me exactly which employees of mine are looking for jobs. I can then pull up my account and tell her which of her employees are looking.

– If you want to turn on the “Open Candidates” feature in LI it would be best to assume that your organization’s recruiting/hr team will find out you’re looking like I mentioned above!

– Most organizations freak out when they find that their employees are out looking for jobs on company time. It’s one thing to say, “Oh, I’m just using LI at work because I’m ‘professionally networking’, not looking for a job!” It’s another when they know you’ve turned on the feature and are actually getting paid to look for your next job. That usually gets you fired.

Now, I’m sure LI will say, “Tim is just saying something that very few recruiters will actually do.” They might be right, but it was the actual first thing that came into my mind when heard of the new feature. How to get around it, and I was at HR Tech with other TA and HR leaders who felt the same way.

TA Leaders love this feature! For the first time, they’ll now actually get to find out for real what employees of theirs are actively looking and actually doing it on company time.

So, Open Candidates is not something you should fear as an employer. Embrace it! This might be best new feature LI has launched in years for employers to finally know which of their employees are actually on the market. It’s brilliant!

Check back next week when I start my blog series on how to have conversations with all of your employees who you find on LI actively looking to leave your organization!

Cutting Corners Equals Better Performance

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So, there’s this famous behavioral learning study that gets performed over and over by various researchers. It’s basically the lever study in which if you learn to pull the lever something good happens. The classic is usually a monkey and the treat is a banana. Monkey learns to pull the lever and they get a treat.

The question always is, how long does it take or how many steps, can we train them in some way to do this quicker. Recently, a similar study was done with children and dogs. The researchers found they could train the children in five steps to they would get pretty good at pulling the lever and getting the treat.

The dogs, on the other hand, were another story! You see, dogs can be trained very well, but their natural instinct is not to follow rules, but to find the fastest way to gratification. The dogs mostly just went right for the box, tore off the lid, and got the snacks. Guess what? You don’t have to push down a lever if you rip off the top!

Dogs are good at cutting corners.

When I worked for Applebee’s we constantly spent time and resources training cooks how to cook new menu items. We built entire programs, did training sessions, had rewards, would go back and constantly check and test. It was critical that the Tequila Lime Chicken you ordered in Detroit was the same Tequila Lime Chicken you ordered in San Diego!

Problem was, the best cooks would always find ways to cut corners and do it as well, if not better, and faster! We would have it timed out and stepped out to the second and the data would start rolling in and show us that some kitchen in a location in Indiana is cooking it 45 seconds faster than everyone else!

It was our cooks that found if you take a skillet, turn it upside down over a piece of cooking chicken, you can cook that piece of chicken like a third faster without losing any moister or taste! At first, we pushed back in operations and sent memos out to not do this! It wasn’t “procedure”! Not soon after our test kitchen sent out specs on how to ‘dome’ chicken using an upside down skillet!

Cutting corners became the new procedure!

Organizations usually have an issue with folks who cut corners. It’s believed that cutting corners will lead to lower quality, less customer satisfaction, etc.

To me, many times, cutting corners is the first indicator that you’ve loaded in a bunch of waste into your process! Many times the people cutting corners are showing you there might be a better way of doing things, a faster way, an easier way. I’m a big believer in let’s not make this harder than we have to

Want to increase performance in your organization? Look for those cutting corners and determine are they just being lazy, or have they figured out a better way!

The Cost of a New Hire is $1000-$5000!?

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Ryan Holmes, the CEO at HootSuite, recently posted an article over at LinkedIn. Ryan is, of course, an “Influencer” for LinkedIn, because he’s a CEO and because he works for a cool brand like Hootsuite. Who cares if he knows what he’s talking about, he’s from Hootsuite, muthfucka!! He must be influential!

Anywho.

Ryan was actually talking about Google’s “bungee” program (see if you’re influential you talk about Google!) and how millennials only care about being developed. Because if we know anything we know young people are great judges of what they actually want. So, Ryan and Hootsuite are actually coming up with their own copycat program and calling it “stretch”.

This program basically allows Hootsuite employees to try out other roles within Hootsuite one day per week, and if it goes well to eventually into that role full time. The basis of the program being that “great employees will be great employees in any role, given the change”.

But, one other big thing jumped out from the post. Remember this is a CEO of a major company. He based all of this program on cost of turnover and believes his cost of turnover is $5000 per employee leaving! $5000!? Now, if you spent 17 seconds in Talent Acquisition you know there is no way $5000 covers the cost of a top employee, probably not even a crappy employee.

SHRM, and other organizations, continually throw numbers at HR and TA that say they believe the cost of turnover is usually 1 to 1.5 times the salary of the person leaving. Do you see the problem with the HR math we have?

CEO believes that it cost $5000 to replace an IT Developer in your company making $85,000. You believe is costs $85,000-125,000 to replace that person. THIS is a major problem and disconnect!

It would be easy for me to say, “well Ryan just pulled some bad data from some crappy content put together by a TA tech vendor to help shape their own story”, but it’s truly the reality for most executives. This is why I constantly caution TA pros and leaders to stop using the 1-1.5 times metric and start asking your executives what they think it is.

In my experience, what I find is most executives, for a professional position will usually give you a number around $10,000. The biggest miss of executives is they never calculate the revenue and profit a great employee produces versus a bad employee or having that position left open. This is where the SHRM number comes from.

This is problematic because most executives won’t tie revenue numbers to someone who’s not in sales, wrongly, since everyone in your organization has an impact on revenue and profit. So, you can fight this battle, which you’ll mostly lose, or you can just go with what they believe and build your story from there.

$5,000-$10,000 per lost employee aren’t small numbers, it’s still significant dollars to work with as a TA leader, and you’ll get better buy-in from CEOs like Ryan!

 

Free Agent Nation: Using Talent Assessments To Build Your Superteam

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Anyone else amazed by the USA performance at the Rio Olympic Games?  Just us?

If you’re responsible for hiring and developing people, then you’d love to build a dominating team of individuals like the USA Olympic Swimming and Women’s Gymnastics teams. But how do you do it?  Executives and hiring managers tell you that the world of talent selection and team building is more art than science. Susie the manager brags about her great “gut feelings” when she hires people.

Susie’s gut feel success rate?  Um, not so good.  You’d never put Susie in charge of our Olympic talent.

You need tools to help you pick more winners. Then it would be nice to use the same tools to maximize their chances for success in that freak show you call a company, right?

That’s why we’re back with our latest version of the FOT Webinar, brought to you by our friends at OutMatch. Join us on September 29th at 2pm ET (1pm Central, 11am Pacific) for Free Agent Nation – Using Talent Assessments to Build Your Superteam (Click to Register) and we’ll give you the following goodies:

—How to research/implement assessments (and avoid getting sued) and sell the concept of leveraging external assessments to the company bigwigs. We’ll tell you how to vet assessment providers, figure out your biggest need, and partner with a firm to design an assessment process that works. Then we’ll give you the roadmap on how to get the buy-in you need to get this process started.

—How to use the profiles of your existing team to understand the candidates in your recruiting funnel that have the best chance at succeeding AND raising the overall performance of your team. You need performance.  You also need someone that can blend with the team you have and make it better.  We’ll show you how to use existing team profiles to spot the right fit.

—How to use your assessment platform to give your managers incredible leverage to onboard their new hires, with a focus on what makes each employee special – as well as what could hurt them in your unique culture.

—A roadmap for how your managers can embed behavioral observations into their performance coaching, with an eye on emphasizing each employee’s behavioral strengths while neutralizing the weaknesses that we all have.

Whether you need help getting started with or would like to do more with talent assessments once an employee has joined your company (90%+ of the world, btw), we’ve got something for you on this webinar.

Susie the manager isn’t bad, she’s just human. Join us on September 29th at 2pm ET (1pm Central, 11am Pacific) for Free Agent Nation – Using Talent Assessments to Build Your Superteam (Click to Register) and we’ll give you the plan to get started or do more with the assessments you already have!

Recruiting Secret #4

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Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well fill everyone in…

Recruiting Secret #4

Hiring managers are more likely to hire someone who looks like them because there is a much less chance that the person they are hiring will ever accuse them of bias behavior.

Hiring managers in today’s employers are running scared! If I’m a male and I hire another male, I know that hire will never say I’m “Sexist”. If I’m a white dude and I hire another white dude, that hire won’t say I’m “racist”. Even though that behavior is probably indicative.

Hiring managers (male and female) are more likely to hire someone who looks most like them because they believe it’s a ‘safe’ hire. Safe they won’t get themselves in some kind of trouble.

 

Recruiting Secret #5

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Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well fill everyone in…

Recruiting Secret #5

I haven’t read a cover letter to a resume since 1999.

If you are sending a cover letter with your resume, the recruiter that is receiving that letter thinks you’re a moron. If you’re being told to develop and send a cover letter, the person telling you to do that is a moron.

Cover letters died when ATSs began accepting applications and resumes. At this point, even if you are able to upload a cover letter, no hiring managers are ever going to see that, and most recruiters will never read a sentence of it either!

Want to live like a rock star? Move to Detroit!

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Glassdoor recently published a list of the Top 25 Cities where your pay will go the furthest. Who topped the list!? Yep, it’s DETROIT! GD found that the Cost of Living ratio in Detroit is 50%! That basically means that when living in Detroit you get to use 50% of your income for things other than bills! What is the Cost of Living ratio in San Fransisco (the lowest of all American cities)? 11%! Basically, you only get to use, for your own enjoyment $.10 of every dollar you earn in San Fran!

What is the Cost of Living ratio in San Fransisco (the lowest of all American cities)? 11%! Basically, you only get to use, for your own enjoyment $.10 of every dollar you earn in San Fran!

So, if you read this blog a couple times you know I’m a fan of Detroit! Everyone loves a comeback story and Detroit might be the single biggest comeback story on the planet right now. Being at the top of this list just confirms what others in and around the Midwest have already been seeing.

Here’s the Top 10 in order:

  1. Detroit, MI
  2. Memphis, TN
  3. Pittsburgh, PA
  4. Cleveland, OH
  5. Indianapolis, IN
  6. St. Louis, MO
  7. Cincinnati, OH
  8. Birmingham, AL
  9. Kansas City, MO
  10. Louisville, KY

So, what jumps out about this list?  For the most part, it’s mid-sized, midwest cities.  Low cost of living. Four seasons. A lot of Applebee’s restaurants (at least that’s what the people on the coasts think!). One southern city on the list in Bham – which I hear from Kris Dunn and Dawn Burke is a hidden treasure.

I’m a midwest guy, born and raised. Went to college in the front range of the Rocky Mountains. Have visited every big city in the U.S., multiple times. Big cities are great, but not the best place to raise a family. California’s weather is awesome if you like paying $1 million dollars for 700 square foot home next to a highway.

The reality is startups and Fortune 500 companies are beginning to see what Glassdoor found in putting this list together. Google has a growing campus in Ann Arbor, MI, located about 40 miles from downtown Detroit, about 15 miles from the Detroit airport. It’s easier to attract and retain a Midwest workforce than it is when you’re primarily trying to recruit to the coasts.

This is especially true when your workforce starts to get to the age where they want to settle down, start a family and buy a house. Sure, it’s fairly easy to get college-aged kids to relocate from the midwest to California, New York or Boston. The trick is keeping them there! In Michigan, I see this every summer. The kids come back to have their weddings. Once they’re back, they begin to feel that pull to stay ‘home’.

This is why Midwest companies that are great at recruiting all have some sort of Boomerang recruitment strategy. Most are diving deep in their databases to find students who graduated over the past five years and building a database of 1-5 year experienced pros they are reaching out to constantly, ‘welcoming’ them to come back and enjoy the riches of the Midwest!

The 7 Brutal Truths About Recruiting No One Wants to Admit

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Don’t you love Clickbait titles!?  I mean you read that title and you’re like, “JFC, Tim! Okay, I need to see what crazy sh*t he’s going to say about recruiting and who he pisses off today!”

Okay, so, here you go!

I recently got back from CareerBuilder’s Empower. It’s basically a recruiting conference for CB clients. Empower had a great recruiting content for both sides. Both corporate recruiters and agency recruiters were in attendance. You can easily spot the two groups. The agency recruiters wear suits and have big watches. Watches so big Flavor Flav would be jealous. The suits aren’t your dad’s suit, either, they’re the new ‘modern’ fit suits that look like they might be one size too small.

The agency guys don’t care. They’re making twice what the corporate sap makes, who is wearing either jeans and button-down or Khakis and a button-down. I’ll say most of the corporate TA ladies dress smart and stylish, most are also former agency recruiters!

Being surrounded by 1,000 recruiters always helps remind you why so many folks dislike the industry and function of recruiting. Here’s my take:

1. There’s no difference between selling cars and recruiting. In cars sales you make the car look as great as you can, even when it’s a piece of sh*t. In recruiting you make the organization and the hiring manager look as great as possible, even when they’re a piece of Sh*t.

2. Recruiting has nothing to do with Quality. Recruiting is all about speed. Every recruiter wants to argue it’s about quality, but it’s not. It’s not because you don’t actually know if someone is a quality hire until about a year into position, for most roles. Recruiting is about filling positions as fast as you can with the best talent that is available at the time you’re actually looking to fill the position.

3. The majority of Recruiting leaders have no idea what they’re doing. That sounds harsh, doesn’t it? It’s mostly true for a couple of reasons. First, TA was a dead function for about 8-10 years in most organizations during the recession, so most TA leaders either weren’t in TA or weren’t developed. Second, the technology is evolving so quickly, 99% of TA leaders can’t keep up with it. So, you get a mix of incompetence and old school know-how.

4. Real Recruiters have figured out Employment Branding has little impact in filling positions. Great recruiters can fill roles in a company that has no brand, or a negative brand, it makes no difference to them. What real recruiters understand is that the majority of the population pays little attention to your employment brand. Great TA comes mainly from great recruitment marketing (which I know some of you will argue is all about branding). You can be great at recruitment marketing and still have a brand no one knows about and fill your positions.

5. Your organization would fill openings with or without a Recruiting Team. Ugh! That one hurts, but it’s true. I speak with organizations every week that don’t have TA and don’t use agencies, but still fill positions. What!? How can that be!? The executives, the hiring managers, etc. all do it. They own their own staff and make sure they find people to fill the needs they have. As an organization grows this becomes harder, but not impossible.

6. Corporate recruiters will always be less effective to Agency recruiters until you change your compensation. Corporate recruiters only have to work as hard as the weakest recruiter on the team. Agency recruiters have to work to eat. Corporate TA leaders would do well to add some incentive to the compensation mix to their teams that is directly tied to individual recruiting accomplishments of the roles they fill.

7. 90% of your positions are filled by candidates finding you, not a Recruiter finding them. Take a look at your source of hires, how many are sourced directly by one of your recruiters reaching out to a candidate that didn’t first reach out to you? This number will put that giant corporate TA recruiting salary into perspective! I can find a great admin pro to run a TA process for $15-18/hr.

What are your brutal truths about recruiting? Hit me in the comments.