Category Archives: The Recruiting Rules

I Need A Nurse, Stat!

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In the United States, we are facing a major nursing crisis, unlike anything we have ever seen. If you’re in the healthcare industry, you already know this and you’re living this nightmare each day.

Your recruiters are beyond frustrated in trying to fill openings, only to have more nurses leave every day. So, what can you do?

Join Cathy Henesey, ASHHRA Board member, and Director of Talent Acquisition & Workforce Planning at AMITA Health and myself for a free webinar hosted by CareerBuilder that will outline 10 things you should be doing to fill your nursing openings! The webinar is August 3rd at 1pm EST. 

What can you expect to hear:

  • Old school and new school ways to recruit great talent to your hospital or health system.
  • Metrics around what recruiting pools will be most effective for you to be fishing in.
  • What best practice organizations are doing right now to retain their healthcare talent so they don’t have to fill as many openings!
  • What technology is worth the investment when it comes to purchasing recruiting tech.

Register Here! 

It will be fun, fast-paced hour packed full of great tips and ideas to help you energize your recruiting shop!

The First Sign You Suck at Hiring!

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Hiring people to work for you directly is probably the single hardest thing you’ll ever have to do as a manager of people. To be fair, most people are average at hiring, some are flat out kill and probably 20% are awful at hiring.

The first sign you suck at hiring is your new hire turnover is an outlier in your organization, your market, or your industry.

So, what constitutes new hire turnover?

I find most organizations actually don’t measure their hiring managers on new hire turnover but use this to judge effectiveness on their talent acquisition team. That’s a complete joke! That is unless you’re allowing your TA team to make hiring decisions! New hire turn is a direct reflection of hiring decisions. Period.

When should you measure new hire turn?  Organizations are going to vary on this based on your normal turn cycles and level of the position. Most use 90 days as the cap for new hire turnover. That is safe for most organizations, but you might want to dig into your own numbers to find out what’s best for your own organization. I know orgs that use one year to measure new hire turn and orgs that use 30 days.

How do you help yourself if you suck at hiring?

1. Take yourself out of the process altogether.  Most hiring managers won’t do this because their pride won’t allow them. If you consistently have high new hire turn comparable to others, you might consider this, you just have bad internal filters that predispose you to select people who don’t fit your org or management style. Don’t take it personally. I suck at technical stuff. I shop that part of my job off to someone who’s better. You might be an exceptional manager of your business, but you suck at hiring. Shop that out to someone who’s better!

2. Add non-subjective components into your hiring process and follow them 100% of the time. Assessments are scientifically proven to tell you what they’re designed to tell you. If you follow what they’ll tell you, you’ll be much more likely to make consistent hires. If that assessment gives you better hires, then keep following it, or find an assessment that does give you that consistency.

3. Analyze your reasons for each misfire hire. Were there any commonalities in those? What I find is most poor hires stem from a hiring manager who gets stuck on one reason to hire, which has nothing to do with being successful in your environment. Example: “I want high energy people!” But then they work in an environment where they are stuck in a 6X8 foot cube all day. It’s like caging a wild animal! 

Numbers don’t lie. If you consistently bomb your new hire turnover metrics, it’s not the hires, it’s you! In the organizations where I’ve seen the best improvement in reducing new hire turnover, it was in organizations where new hire turnover metric results were solely the responsibility of each hiring manager, and nothing to do with talent acquisition.

It’s the 80/20 rule. 80% of most new hire turn is usually coming from around 20% of your hiring managers. Fix those issues and ‘magically’ your new hire turn improves.

The Rooney Rules Killed NFL Diversity Hiring

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What the heck is the Rooney Rule?

“The Rooney Rule is a National Football League policy that requires league teams to interview minority candidates for head coaching and senior football operation jobs. It is sometimes cited as an example of affirmative action, though there is no quota or preference given to minorities in the hiring of candidates.”

Basically, in 2003 the NFL decided that finally, enough was enough in a league where the majority of its players are black and the majority of its head coaches are white. The Rooney Rule was established to try and fix this issue. When it first started it was more effective than previous hiring cycles and 26% of hires in the NFL for head coaches were of minority hires.

ESPN’s Outside the Lines discovered the problem has gotten worse, not better, over the past five years only where 1 out of 22 hires has been a minority head coach.

So, what happened?

It’s classic corporate problem fixing. The try and cure a symptom of the problem and not the problem. Follow my logic:

  1. We need more minority hires!
  2. The problem is perceived to be we don’t hire minorities, if we did, it would solve our problem. Minority coaches are just as good as white coaches, they just aren’t getting interviews.
  3. Look it works! We started mandating you had to interview minorities and instantly minority hiring went up. Give us a trophy!

Then, it stops working.

The Rooney Rule stopped working because interviewing potential minority head coaches was not the issue. The issue is we have a lack of minority coaches in general. I’m not sure why this is, but I have a theory.

When I was growing up many of my white male friends had a dream. That dream was to play college sports. Probably very similar to most black males of that same age. The other part of that dream was that would come back, teach gym and coach. I think this is where the paths separated in the coaching funnel.

I have three sons, all of whom play sports. When I hear them talk with their friends, I still hear the difference. The white kids want to be teachers and coach as a profession. The black kids don’t talk about this path as often. All of them want to play college athletics, but it would seem from my experience that at some point white kids believe teaching and coaching as a viable career and blacks are less likely to believe this is their career path.

Obviously, this is very anecdotal. I’m one guy with one experience, but I did coach youth sports for 17 years and saw this happen time and time again.

The Rooney Rule is failing not because minorities aren’t getting interviewed. The Rooney Rule is failing because not enough minorities are getting an opportunity to coach, or are not choosing the coaching path as a career.  One other issue that comes into play here is obtaining at least a four-year college degree and the access to affordable education.

For those who don’t know most NFL coaches get their start by coaching in the NCAAs. To coach in the NCAAs you must have a four-year degree at almost every school I’ve ever heard of. In fact, there have been NCAA head coaches fired for lying about having a degree and it was found they actually didn’t when switching jobs and the new institution did a degree verification.

So, why should you care about NFL diversity hiring?

In a nutshell, this is all of our organizations trying to diversify our workforce.  If you don’t try and fix the real problem, getting minorities to believe your profession is a viable career path, you’re never going to fix your issue, you’re just going to poach the few in the field from each other.  That means you need specific minority scholarship programs, minority internship programs, etc. At a level, that is commensurate with the level of hiring you’re trying to achieve!

I hear executives all the time talk about increasing minority hiring, but it’s just talk, not programs and dollars. This is the NFL’s issue as well. The NFL needs to specific program under the Rooney Rules that gets teams to hire more minority coaches in general, not just head coaches. They’ve begun with the NFL Minority Fellowship, which in 2015 had 134 participants, and their is hope this will have an impact in the future. Programs like these are what organizations need if you’re serious about diversity hiring.

T3 – @Ratedly

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This week on T3 I review the anonymous employee review monitoring mobile app Ratedly. Ratedly is the brainchild of the godfather of recruiting thought leadership, Joel Cheesman.  When I entered this game eight years ago there were like four people in the world that talked about the Recruiting Industry and Joel was one of those folks, so he knows the industry very well.

Ratedly was built for HR leaders to be able to monitor employee review sites. When we hear that, most of us will only think of Glassdoor, but there are literally dozens of sites with employee reviews and new ones popping up weekly. Indeed now rivals Glassdoor with the number of reviews they have, and niche sites like InHerSight, AARP, and other local sites are collecting millions of employer reviews. Heck, it even monitors Twitter for notifications about your organization.

The problem will all of this is it becomes too time-consuming to monitor all of these sites and respond in a fashion that is representative of your employment brand. On top of being able to monitor, these sites run 24/7/365, and most of our HR and TA teams don’t! Yet, our executives want these reviews, especially the negative ones, responded to immediately!

Ratedly was built on a native mobile platform, meaning it’s built to be used on smartphones and tablets. It was done this way because of the expectation that whomever in your organization was responsible for this, more than likely, they would want 24/7 access to these reviews the moment they came in, with the ability to share with others in the organization, and be able to respond in real-time.

5 Things I like about Ratedly:

1. The UX is designed to be similar to a news feed you’ll find on many other apps, so the feel is very familiar and easy to use. Ratedly allows you to scroll through your employer reviews all in one spot, at the same time.

2. Bookmarking. On the Ratedly app you can easily bookmark reviews to go back to later and find them quickly. On each review, you will also have access to read the full review, see job title, location, star rating, etc.

3. Share feature. Ratedly easily allows you to share reviews from the app with hiring managers, executives, etc. Some organizations have the leader responsible respond, some have one department like TA respond, regardless of your process, Ratedly allows you to share with whoever you want, immediately.

4. Ratedly puts the monitoring of all of these review sites in one simple easy to use app. No longer does your employment branding team need to check into all of these sites on a daily basis. Or, like most organizations, you’re lucky to check in once or twice per month, and see some bad review that’s been sitting there for weeks!

5. It’s really inexpensive for the service that it offers! $149 per month, is peanuts for when it comes to protecting your employment brand. Most organizations have so much invested in their brand, and Ratedly becomes an inexpensive way to ensure that investment doesn’t blow up overnight!

Ratedly seems to be a technology that larger to enterprise level organizations would definitely have an interest in. If I was running employment branding for a multi-national I would definitely have it in my tool chest. The price point, though, really allows SMBs to come and play as well, especially those smaller startups who are in highly competitive environments and their brand is everything to getting talent. Well worth taking a look!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

The Candidate Fade Away

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There’s this thing that happens with dating nowadays, called the Fade Away.  I know this because I have teenage sons.  The Fade Away is when you’re dating someone and you know it’s not for you long term, but instead of just telling that person you start the Fade Away process.

You stop talking and start texting.  The texting slowly becomes less frequent, spread out and shorter in length, to eventually stopping altogether.  No finalization.  No uncomfortable exchange of items. Just fading away into a life without that other person being in it.

You see, back in my dating days, well, we didn’t have texting.  You had phone calls that you could duck for a while, but let’s face it your parents were not going to cover for you, so eventually, you had to face the other person.  Those conversations were awful, I so wish I had the fade away!

Because of how we treat our personal relationships today, candidates are now using the Fade Away on companies.   Recruiters talk to a candidate, they seem excited, they call you back every time you call them.  They give you their cell phone number and you begin to text. All is right in the recruiting world.  At some point, the candidate decides that the position, or the company, or you just isn’t right for them and they stop returning calls and texts.  It’s not all at once, it just gets less, until it fades away completely.  Just like we were dating.

Here are some ways to stop the Candidate Fade Away:

1. Be the understanding Girlfriend.  You know the type: “No! No! Really!  I get it! At any point you aren’t cool with this, I’m totally cool with this, let’s just make sure we are straight with each other and tell each other!”  Then you tell her and she loses her effing mind! Okay, ladies, I know, it works both ways!  As a recruiter start out the candidate relationship like this, be a pro. “Tim let me tell you how I work up front.  There is going to come a time when you might feel I presenting you something that you just don’t want for some reason. I’m completely cool with that, I’m presenting you.  I’m your Jerry Maguire. Let me know right away, and I’ll make sure we both look good when speaking to the company and hiring manager.  But I need to know up front what’s going on.”

2. It’s about you, not me.  Find out how the candidate prefers to be communicated to and have them set the terms.  This usually works out well, because they become invested.  You told me this is how you wanted to be communicated to, and I’m following what you wanted.  Experienced recruiters usually hate this route because they’ve been trained to ‘control’ the candidate.  Used in the right manner it can be very effective.

3. Call out the Fade Away!  Making fun of what is going on won’t connect with everyone, but it will definitely connect with some.  Many folks will get defensive if you call them out on the Fade Away, but if you have fun with it, you’ll get some to come back around and laugh it off. “Timmy! Are you trying to break up with me!?  Come on, let’s talk this out, we could be so good for each other, at least talk to me before you break up with me!”  You’ll get a response to this, trust me!

Recruiting Blocking and Tackling!

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This week I was at CareerBuilder’s Empower Roadshow talking with a few hundred Talent Acquisition pros and leaders in the Dallas/Ft. Worth area. Great event, great group of pros that were super engaged.

I led a panel on tips and tricks for in-the-trenches TA pros and leaders and one of my panelist was Bryan Rice, TA leader from Stryker. The title of this post came from him, he was big on getting TA pros back to blocking and tackling!

What’s blocking and tackling in talent acquisition?

Here’s what I would call the building blocks of great recruiting (Bryan’s blocking and tackling):

1. Phone skills. Have your recruiters conquered their fear of being on the phone? When they need to reach someone is their first thought, “Oh, I should pick up the phone and just ask the person.” Versus, sending them an email.

2. Ability to sell the position they are recruiting for. Can your recruiters effectively talk to a candidate and get them excited about the position, the supervisor of the position, the direction of the company, all the opportunities you can provide them, etc.? Bryan believes today’s recruiters might struggle with this the most, over anything else, and yet, as TA leaders we do very little to ever develop this skill!

3. Building relationships with hiring managers. Do your recruiters meet face-to-face with their hiring managers when they are working a position for that manager? Not only the first time but every time! You don’t build a strong relationship and find out how to add value if you don’t put in quality time with hiring managers. Today’s recruiters are moving too fast, to understand this value, and how it ultimately saves them a ton of time and effort!

4. Building relationships with candidates, that goes beyond the initial screening interview. Can your recruiters share with the hiring manager the candidate’s ‘story’ for each candidate that is presented to the manager? My goal as a recruiter should be that a manager shouldn’t be able to ask me a question about a candidate that I can’t answer. That’s tough, but that’s my goal!

This all seems so basic, yet most recruiters are weakest in these skills.

Why?

I believe the industry struggles here because TA leaders don’t know how to train these skills, and we don’t have off-the-shelve training programs that really go deep on these skills. So, instead of training recruiters properly, we just give them more technology so they can do a bad job, faster.

The training for four things above is very much a hands-on, one-on-one training. Sitting face-to-face and going over and practicing what these conversations look and sound like, and correcting in the moment, and doing them again and again.

The phone skills are just down and dirty getting recruiters on the phone and seeing who will conquer their fear! My first three weeks as a recruiter in training was calling 100 candidates a day. I couldn’t leave until I made 100 outgoing calls, each day, for three weeks.

At the end of those three weeks, I didn’t know if I could recruit, but I knew I wasn’t afraid to pick up the phone and talk to someone!

Make sure you connect with Bryan, he’s one of the TA leaders in the industry that really gets it!

The True Cost of a Bad Hire

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If there is one constant in HR and Recruiting it is the fact that no one will ever agree on how much a bad hire costs an organization!  Never!  It doesn’t matter how much time you put into coming up with some algorithm, how much research to back up your numbers, it’s still going to be 90% subjective/soft numbers at best.

This is the main reason executives in our organizations think the majority of HR/Talent Pros in the world don’t get business!   We come to them with stuff like this:

“We need to reduce turnover because of Engineer who leaves us, costs the company $7,345,876.23!”

Then you go through a 73 slide PowerPoint deck showing how you came up with the calculations all the way down the parking meter expense during the interview, and when you’re done, no one believes you’re even close to an actual number.

The gang over at National Business Research Institute put together a pretty good infographic proving my point – take a look:

NBRI - The Cost of a Bad Hire Infographic

97%+ of the ‘lost’ cost is from “Training” and “Productivity Loss” and those, my friends, are considered very subjective measures in almost all organizations.  What that says is, ‘Oh, Jimmy isn’t working out – fire him – and because he wasn’t working out we lost ‘X’ percent of productivity over any other possible replacement (which in itself is a whole other leap)’.  And, we lost 100% of training we put into Jimmy because he is now not here.  Which again is subjective, since most training isn’t one-on-one, and resources used to train are almost always not used just on one person, etc.

What that says is, ‘Oh, Jimmy isn’t working out – fire him – and because he wasn’t working out we lost ‘X’ percent of productivity over any other possible replacement (which in itself is a whole other leap)’.  And, we lost 100% of training we put into Jimmy because he is now not here.  Which again is subjective, since most training isn’t one-on-one, and resources used to train are almost always not used just on one person, etc.

So, here’s a better way to figure out the cost of a bad hire:

1. Ask your head of finance or accounting what they think it costs? “Ballpark it for me?”  $10K? Sounds great! We’ll use $10K.

2. Use $10K as your cost of bad hires.

Your reality, HR’s Reality, is it really doesn’t matter what the number is.  Only that the powers that be in your organization all agree on the number. Stop wasting your time trying to come up with a better number, just come up with a number that those signing the check agree is probably legit.

How To Build a Dream Team at Work

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If you pulled up any sports-related website or watched any sports news show on TV in the past few days you know that NBA player Kevin Durant left Oklahoma City Thunder and accepted a free agent offer to go and play for the Golden State Warriors.

It’s a big deal because Golden State was already pretty good, now, with Kevin, they look to be unstoppable! Basically, Golden State has built a team with arguably 4 of the top 20 players in the NBA on one team (Durant, Curry, Thompson, and Green). Most ‘great’ teams might have three top players, no one in history has had four when all playing at their peak!

Building a dream team seems to only happen in sports, but you hear talent acquisition leaders and executives talk about it a lot. How do we build a sales dream team, a marketing dream team, a design dream team, etc.? We all want to be a part of a dream team, or be a part of building a dream team for our organization!

So, how do you build a dream team?

1. You have to know how you want to ‘play’. You have to define what it is you want to do. An outcome. A style. “We want the best designed UX of any platform that supports patient safety in a hospital environment.” As an example.

2. You have to know who is the top talent in your industry that can accomplish the outcome you desire.  This is actually the hardest part of building a dream team in a non-sports environment because we usually don’t have comparing statistics or analytics to even start to understand who the best is.

3. You have to be able to recruit those individuals to your team. This is actually easier than in professional sports. In pro sports it usually takes one or two superstars to make a decision to get together, then they help recruit the others. In the real world, it helps to have a well-known professional, but it’s not necessary if you can sell the right story, compensation, and location!

4. Just having the ‘best players’ doesn’t guarantee success, they have to buy into the goal of the entire organization. This means having leadership with a clear vision that goes beyond the outcome. Yes, we want to win a championship, but we want to win that championship together, utilizing all of our strengths. This is another really tough thing in a real-world setting because it takes great visionary leadership.

5. Having a ‘Dream Team’ is about “Team”. You’ll have great talent and that great talent needs to understand that they go nowhere without those who support them to do great work. So, your dream team members have to be servant leaders. If they have great talent and treat people like crap, they won’t end up being a great talent!

I love it when great talent makes the conscious decision to get together and try and do something great. Some people don’t. They would prefer to see one great talent try and do it on their own. I love watching highly talented people get together and see how far they can push the levels of greatness! That’s what dream teams are all about, the dream.

Why Doesn’t Corporate Talent Acquisition Change The Way They Pay Recruiters?

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For the most part, Corporate Recruiters are paid a salary. That salary ranges widely from organization to organization, industry, function and location. I’ve seen corporate recruiters who make $40,000 and ones that make $150,000. The $150K corporate recruiters are overpaid, let me just throw that out there right off the bat!

Agency recruiters are usually paid some salary and a combination of commission and bonus. The average goal for an agency recruiter compensation model is 1/3 salary, and 2/3’s bonus and commission. So, if your base agency salary is $30K, the hope is you’ll get to $60K through commission and bonus. It takes some time to get to $90K-ish total, but it’s fairly common for agency recruiters to make six figures. Again, this depends on what kind of agency, location, commission structure, etc.

On average, you’ll see more six figure recruiters working on the agency side, then you’ll see on the corporate side, by a wide margin.

So, are agency recruiters worth more than corporate recruiters?

Worth is defined by those paying! What I’ll say to this question is agency recruiters are more likely to ‘prove’ their worth than you’ll see on the corporate side. Which begs the question why has corporate Talent Acquisition not adapted their pay structure to something similar to that of a recruitment agency?

I’ve run both corporate TA shops and agency shops. I can tell you, realistically, there is no reason, that makes sense, not to at least test different pay structures on the corporate side! My goal in was always how do I get my corporate recruiters to be 2/3’s salary and 1/3 bonus. I wanted to make sure there was some performance-based compensation as part of their total compensation.

Here are some reasons I ran into each time I changed the pay structure of corporate recruiters”

  • “If you change the pay structure the best recruiters will quit!”
  • “We can’t change the salary structure, it’s the law!”
  • “Paying bonuses to recruiters in a corporate setting isn’t fair to the other people in HR!”
  • “The executives will never agree to performance-based pay in a non-sales role!”
  • “We want our recruiters to be hiring manager focused and paying bonuses would change that!”

All of these excuses are complete B.S.!

I did have Recruiters quit everything I came into an organization, but not because of pay. They quit because I made them actually recruit for the first time in their life! They had to pick up a phone, they had hard measures and weekly and monthly goals, they quit because they weren’t recruiters, they were administrators. But, being paid like they were recruiters.

Corporate TA Leaders don’t change their pay structure because they don’t know what to change it to, and change is scary!

I get it. It was the first time I did it as well, but in the long run, we had higher performing recruiters, better hiring manager satisfaction and we flat out performed better as a department, as compared to what we did previously.  Here are some tips to making this change:

– Make sure your high performing recruiters can actually make more money in the new model.

– Make sure low performers make less in the new model.

– Set black and white measurable goals before changing pay, and work with these goals for a while before aligning them with compensation.

– Be flexible to change. The first time I did this I found major holes and had to make some immediate changes that were fair to the recruiters and the organization.

– Communicate with your team and executives through this process.

– Have written outcomes you want to see from this change and watch those metrics closely.

– Paying per hire is never a bad thing, just make sure the pay matches the effort of the hire. Don’t pay the same bonus for hiring an admin as you do to hire a Java Developer. I tried to equalize this by the time and effort it took to fill each position. If it took 1/10 the time and effort, the bonus was 1/10 the amount of a full effort position. Again, you’ll have to test and adjust this for your organization. Don’t write it down in stone, to start!

– You’ll never really have to have a performance management conversation again! Oh, you want to make more money….

Recruiting, even in a corporate setting, is a sales type role and should be paid as such. There is no reason why you can’t have a more effective pay structure in your corporate TA department.

Want some help in getting this off the ground?  Contact me!

 

 

In Recruiting, Content Is NOT King!

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Something happened over the past five years. Content marketing, which is a brilliant way to connect with a customer base and build sales, became very fashionable in the recruiting space.  So much so, that I constantly read vendors telling in the trenches Talent Acquisition pros and leaders:

“In Recruiting, content is king!”

No. No, it is not! In recruiting, activity is king.  I think the confusion comes into play with people treating employment branding and recruiting as the same thing. They’re not the same thing. One build’s awareness of who you are and what kind of employer you might be, possibly you can stretch employment branding into awareness of your job openings as well.

Content in employment branding is important if you’re doing content recruitment marketing. Again, you don’t have to do this to do employment branding. Many organizations build their brand without content. If you have a great consumer brand, you are less likely to need content to build your employment brand.

I’m not against producing great content to build your brand, believe me! It can be super helpful, especially if you don’t have a larger consumer brand behind you.

The point is you can be awesome in recruiting and never produce a single piece of content. I see so many TA shops missing this right now. The question is why? Why are TA shops believing that the only way to recruit is to build content and build an audience?

Employer Branding is a huge business right now! Organizations are spending millions of dollars per year to build, maintain and grow their employment brand. For huge organizations, or organizations in highly competitive environments, this is very important. For many organizations, this is a complete waste of time and resources!

The noise in the employment branding space is so loud right now, most organizations are not going to be heard. In that case, why are you spending the resources? You’re doing this because it’s easier than picking up a phone and calling a candidate! That’s recruiting.

Recruiting are the activities you do to hire people for the jobs you have open. Included in those activities are not only candidate attraction but candidate interaction. Candidate interaction, the function of a recruiter interacting with a candidate, might be the most forgotten skill in all of Talent Acquisition.

The skill of interacting with a live person is lost on most talent acquisition shops. Sure you can connect with candidates via email, messaging, text, twitter, Snapchat, etc. Eventually, though, someone has to speak to a live person. Someone has to close this person on coming to work for you. We, the talent acquisition industry, continue to spend less and less time on this side of our business, and it’s showing.

Great recruiting organizations are activity focused and activity driven. Sales funnel. Candidates come in the top, and hires come out the bottom. It’s not difficult. It’s not art. It’s a process. It’s metrics. Teach your recruiters to be able to engage live people on the front side, and you will see a great return on that investment in more hires. No content needed.