Free Frozen Yogurt is Always a Great Union Buster!

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If you’ve read any of my posts over the past five years you know I really don’t think too highly of unions. Unions today, especially the UAW, are basically in bed with major corporations, doing almost nothing for the members that pay their dues and keep them in business. Which is why I loved Elon Musk’s response when the UAW came knocking on Tesla’s door.

The Tesla CEO also lambasted the efforts of the United Auto Workers union to unionize Tesla employees at the company’s factory in Fremont, California, calling the organization’s tactics for doing so “disingenuous or outright false.” Musk alleged that the UAW’s “true allegiance is to the giant car companies, where the money they take from employees in dues is vastly more than they could ever make from Tesla.”…

Musk’s email includes a point-by-point rebuttal of a number of Moran’s claims. Regarding long hours, Musk said overtime has actually decreased by 50% in the last year, and that the average employee worked 43 hours a week. Regarding compensation, he noted that Tesla factory workers earn equity, and therefore, over a four-year period, earned “between $70,000 and $100,000 more in total compensation than the employees at other US auto companies.” On issues of safety, Musk said Tesla’s incident rate is less than half the industry average, and noted that the goal is to be “as close to zero injuries as possible.”

“There will also be little things that come along like free frozen yogurt stands scattered around the factory and my personal favorite: a Tesla electric pod car roller coaster (with an optional loop the loop route, of course!) that will allow fast and fun travel throughout our Fremont campus, dipping in and out of the factory and connecting all the parking lots,” Musk wrote. “It’s going to get crazy good.”

Don’t underestimate the power of free frozen yogurt and roller coaster rides through the factory!

Unions prey on your employees who are disgruntled. We all have them and there’s really nothing you can do about it. What you can do is continue to provide great communications to your employees about what being union-free means to them as workers, and what it doesn’t mean.

Unions lose their power the more your workers are actually educated. When they know the facts (not the alternate facts!) about what truly happens in today’s world when a union takes over a plant. This isn’t the 1940s. Most organizations today, and for sure Tesla, are competing for the best talent against their competition. This forces them to be competitive with wages, benefits and even frozen yogurt.

Where most of us fail in leadership, and this is traditionally how most organizations worked to remain union-free, was you became Fight Club! The first rule in being union-free, is to not talk about being union-free, especially with employees! This actually puts you a catch up role and you look behind the eight ball when unions come knocking.

All of sudden they have the upper hand, because you allowed them to talk about unions with your employees first, so your employees are naturally going to believe them over you. If this isn’t a big deal, why weren’t you talking to us about it?!

I think most employees today get that voting a union in your shop isn’t all rainbows and butterflies. You have to have a really bad work environment for anything to substantially change. What most workers today see when a union is voted in is the immediate payment of dues, and not much more!

How to Create an Employee Handbook that Doesn’t Suck!

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At every single company I’ve ever worked for, at some point in my tenure, I’ve gotten yanked into helping in some way rewrite the employee handbook. I’m sure most HR pros have been in the same boat!

There’s really only two camps when it comes to employee handbooks:

Camp #1 – We’ve had the same employee handbook since the beginning of time. It’s written on stone tablets.

Camp #2 – We rewrite our employee handbook each year because it’s the most important document on the planet.

The problem is both camps usually write the employee handbook that reads like a welcome packet to prison! If you forced candidates to read your employee handbook before actually accepting a position with your company 99% would decline your offer!

Gusto, an SMB HRIS provider, recently sent me a copy of a 54-page guide they put together to help organizations develop an Employee Handbook that is actually readable and engaging for your employee. It’s a really solid resource and after reading it, I’ll also pass along some of my own advice on how you can make your Employee Handbook not Suck:

1. Tell Your Story. If you can write your employee handbook in story fashion, people will actually read it. I know, I know, that takes creativity and you’re in HR and not creative! Someone in your organization is a storyteller. Have them help on the story, and you help on all the details you need to make sure get into the handbook.

2. Give them the ‘why’. We put some really dumb rules in our handbook that don’t seem to make any sense. Just give them the why. It might not make the rule any less dumb, but at least they’ll know. “No sock Thursday is because our CEO has an ankle fetish. Yeah, we know it’s weird, but it is what it is.”

3. Engage a graphic designer. Color and pictures matter to the readability of your handbook. Make it look pretty and engaging and that might cover up some of the boredom of the legalize we are required to put in our employee handbooks.

4. Use your handbook to communicate your culture. Your real culture. Don’t have a funny and engaging handbook when you have a buttoned-up culture, it sends a mix message. Also, don’t write this boring legal document of a handbook if you have “No Pants Wednesdays” in your office. It doesn’t fit your culture!

Gusto is giving their Handbook How-To Guide out for free in a download. Check it out, it has some really good information. They didn’t pay me to say this, I just liked it and wanted to share (that shouldn’t stop them from sending me these new Nike LunarEpic Low Flyknit 2‘s in size 9 as a thank you!).

 

 

Why do you still give out performance ratings?

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Let me give you a quick breakdown of how 100% of your employees feel about the performance rating they will receive this year:

Performance Rating on a 1 (you suck and should be shot) to 5 (we couldn’t live without you): 

Rating of 5 – 

The message you were trying to send: “We value your contribution. You go above and beyond. You are a top employee. Keep up the great work. We hope others follow your example.” 

The message the employee actually received: “Yeah, I know I’m the best, and now you better pay me or I’ll take this awesomeness on the road to someone who appreciates it!” 

Rating of 4 – 

The message you were trying to send: “You really increased your performance this year. We love having you on the team. There are still some things you can do to be great.”

The message the employee actually received: “Why am I not a 5!? What the hell! I’m way better than every other person on this team. You suck, this job sucks, I knew I should have worked at the other place.” 

Rating of 3 – 

The message you were trying to send: “You’re meeting expectations for the position. We are thankful for that and your input to the team. We would love to help you strive to reach your goals with us and we have some suggestions.” 

The message the employee actually received: “Why do you hate me? I’ve given you everything. I bleed for this company and this is how I’m treated? I better than most people on this team!” 

Rating of 2 – 

The message you were trying to send: “You’re underperforming for the position, but we really think we can help you reach your potential. We have a plan that will take you to the top if you decide that’s what you want to do, and we want to support you in reaching it.” 

The message the employee actually received: “So, this is my 90-day notice? You’re basically paying me to look for a new job, that’s cool. I wasn’t really feeling this one anyway.” 

Rating of 1 – 

The message you were trying to send: “Look this isn’t working out. You aren’t doing the job you were hired to do and we need that to happen immediately, or else. Are we clear?” 

The message the employee actually received: “So, I’m not fired?! Awesome! Can I now go back to not doing the job and you still paying me? Cool!” 

You don’t need an employee rating system! Employee rating systems are your home phone land line. You’ve had it for so long and although you rarely ever use it, you just can’t give it up!

We know that the rating systems do almost nothing but cause problems with morale. We use them because we can’t trust our hiring managers to give out raises fairly and equitably. So, a five gets a four percent increase, and a four gets a three percent increase, and…

The reality is study after study has told us for decades to not tie performance ratings to pay increases. Set job-related metrics and goals, and tie your pay increases to those. These are many times different than actual performance in the job.

So, how do you replace your ratings? Force your managers of people to make actual measurable items of performance and then create a framework of conversations on an ongoing basis around expectations, metrics and development. If an employee wants to make more money in a position, it shouldn’t be about being better than another employee, it should be about reaching measurables that are more valuable to the organization.

Your rating system system, is basically worthless.

 

T3 – Hire360 (@Hire360io) – Effortless Outbound Recruiting

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This week on T3 I take a look at the recruiting technology Hire360. Hire360 is part CRM, part sourcing technology, it’s basically automated outbound recruiting made pretty easy. Hire360 is designed for your mid-level effort jobs. It’s easy to hire entry level to mid-level jobs. Once you hit your mid-level it starts getting tough, and this is where Hire360 takes over.

Hire360 is designed to be super easy to use. Simply cut and paste a job description or manually put in a list of skills you’re looking for and the system will automatically go out and source for that position from over 150 million resumes that are floating out in the internet in various databases, social profiles, etc. Also, Hire360 will pull in the resumes from your own ATS, and add those into the final search rankings, and any paid databases you belong to.

What Hire360 comes back with is a ranked list of candidates that are the closest fit for what you’re looking for, based on their initial algorithm, and one that will continue to evolve through machine learning as you hire to get even better and more dialed in. From here the system lets you easily click on those candidates you’re interested in and starts a full functioning email campaign to reach out to them, automated or manual. All email communication on both ends is tracked, and you get great metrics on your campaign.

What I like about Hire360:

– The system is designed for low volume mid to high-level positional hiring, but it’s simple enough that a hiring manager can easily manage the system. So, it makes a great option for SMBs who have their hiring managers do their own recruiting, or organizations with many locations where each location must do their own hiring. But, I also see this tech being used at any size organization.

– You pay by position ($250 max per position) to use the system, and you can make as many hires off that one position as you want. Let’s say you posted a job for Production Supervisor and you had three openings in the same plant, you only pay for one position. Also, even after you fill your position, the CRM functionality doesn’t stop working, so there is potential to still receive candidates after the fact as well.

– The simple CRM email tracking metrics are great for an organization to know where you are in the process of filling the position. The dashboard shows you outreaches, how many sent, opened, and replied. For this level of cost, you rarely see this level of detail.

– Hire360 is set up to source only 250 miles max from where your opening is located. Why? Because it’s rare you’ll ever pull in anyone beyond that, so why market and source nationally, when 99% of your hires will come regionally?

I’m impressed with the ease of use and the simplicity of this product. You don’t have to be in TA to use it effectively to find talent, and that is tough to design. I love that it seems to be perfectly made for organizations with multiple locations where a leader at each location is responsible to hire, not a centralized recruiting department. Also, the fact it helps you uncover hidden gold in your ATS is a super bonus I don’t think they even realize how valuable it is!

Well worth a test, you can’t beat the price. They are also building out an iCims integration, so if you use iCims, a test might be a necessity!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – just send me a note – timsackett@comcast.net

Would You Hire Magic Johnson?

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(this is Magic and I at a recent MSU basketball game)

You might not have paid attention to this because you’re not a sports geek, more specifically an NBA sports geek, but the Los Angeles Lakers just hired their most famous player ever, Magic Johnson, to be their President of Basketball Operations.

If you know anything about me you’ll know this:

  1. I’m a Sparty, which means I LOVE Magic. When I was 9 years old my parents let me stay up and watch him lead MSU to the National Championship. I followed him to the pros and watched him win championships with the Lakers. I think he’s pretty neat!
  2. My dream job is to be the head coach of the Los Angeles Lakers. I make this known widely. They’ve never called.

So, you would have expected I would be super happy that the Lakers went and put Magic in charge of the whole show! But, I’m not. I believe it’s a major mistake on their part. Here’s why:

– Running an NBA team is a really difficult job, that takes specific skills you only receive by coming up through an NBA organization.

– The time commitment to running an NBA team is off the charts.

– The travel commitment to running an NBA team is unbelievable.

Magic, for all of this wonderful qualities, doesn’t seem to possess any of these skills sets needed. He’s an ultra-successful business owner and an all-time great NBA player, who is well respected. He’s also on the back side of his business career, ultra-wealthy, and more than likely unwilling to travel all over the world evaluating players in small, smoke-filled gyms across Eastern Europe.

My hope is Magic, will do magic stuff for the Lakers. He’ll surround himself with the best minds in the game. The greatest data nerds who can find hidden gems. He’ll watch the Moneyball movie and understand he can’t do this on gut instinct and his unbelievable charm. Because that won’t work. Most really great basketball players, put in this position, fail.

We do this in corporations all over the world. We hire the best ‘basketball player’ for a role that has very little to do with playing basketball, and then we are shocked when the ‘basketball player’ fails in a position of not playing basketball! We do this constantly in corporations! High performance in one position does not guarantee high performance in another non-related position.

High performance in one position does not guarantee high performance in another non-related position. I think we could all agree on this concept. Yet, we equate great performance in ‘mechanical engineering’ with the potential to be a great ‘manager’ of mechanical engineers. We somehow think those two things are similar. Mechanical engineering and Managing people. They’re in fact, very different things.

I would hire Magic Johnson for a lot of positions, but running my NBA team is very high on that list. Yes, he’s the greatest employee our organization has ever had. Yes, he knows basketball and played at an unbelievable level. No, he’s probably not the best hire to run this team. But the Magic fan in me hopes he kills it!

Dear Timmy: How can I best incentivize my corporate recruiters?

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Dear Timmy,

I have a team of corporate recruiters who we pay salary and then they also get paid a bonus amount for every individual you hire. When I read your post “The Corporate Recruitment Incentive Program” at Fistful of Talent, I was encouraged we are doing the right thing. But, I have an issue. From time to time we go through periods of time when we have no hiring needs or a hiring freeze. During these times the recruiters feel shorted. How

But, I have an issue. From time to time we go through periods of time when we have no hiring needs or a hiring freeze. During these times the recruiters feel shorted. How do I incentivize them during these times? My recruiters all work remotely, hire very specialized talent, and it’s fairly low volume around 15 hires per recruiter per year. The average salary is around $150K, plus bonus.

Thanks,

Corporate TA Leader who gets it

Dear Mrs. Gets it,

Will you please hire me!? No, I mean it. I will come to work for you for only the $150K and no bonus!

So, I hear you. It’s all relative to the market, location, industry, etc. I kid about wanting a job with you, but only slightly. Very few recruiters in the world make $150K working from home making 15 placements per year in a corporate environment where all of their overhead is paid and they have a great benefits package.

So, step one of finding the right incentive would first be to understand why these recruiters feel ‘underpaid’. You might be lucky and have all rock star recruiters who are the top in the field, but I doubt they are all that level. So, then I would ask myself, is this a team incentive issue, or do I have an outlier who is truly worthy.

All that being said, your problem is a real problem if part of your compensation plan for your recruiters is to be paid by hire and you have no hires to be made!

Here are some suggestions:

– If you look at your normal hiring pattern and it’s consistently at a certain level, work your bonuses into an average hire scenario. Then give your recruiters some education on how to budget! Look you first quarter might be giant, but you better know every second quarter sucks for hires, so your bonus will be low.

– Instead of compensating by hire, maybe compensate by activities that lead to hires. Thus, just because you don’t make hires, doesn’t mean the recruiters need to stop doing all those great things that fill the pipeline. The hard part about this is it will probably drag down your candidate experience as candidates won’t be too happy to be strung along and never get hired!

– Are there other valuable activities your recruiters can do in low hire situations? I love to focus on retention and the activities that increase retention. Maybe there are project related completion bonuses you can use during these times to get some things done that have been put on the back burner, but you really need to get done now that you have the capacity.

– Ask your hiring managers for suggestions. I’m always pleasantly surprised by some of the suggestions I get from hiring managers on what my team can do for them, to help them out, even if they feel it’s not recruiting related. Many of the projects they have can be done by recruiters as well, plus it gets your recruiters more integrated into the business.

Hope this helps! Please hire me.

Tim

 

Should You Be Using Facebook Job Ads?

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If you haven’t heard Facebook has been rolling out some new job posting functionality on their site for your company’s Facebook page. Audra Knight, over at Workology put together a nice little “how-to”, so go check that out if you want to give it a try!

My question isn’t how do I post a job on Facebook, but should I be posting jobs on Facebook?

Facebook designed the feature because they felt like LinkedIn, and all those organizations that only use LinkedIn, were ignoring a giant percent of the working population. Hourly workers and actively seeking employment workers. That’s not LinkedIn’s specialty. They are unapologetically, white collar and a ‘professional network’, not a job board (so they keep saying).

Facebook looked at this and thought, “Hmmm, we’ve got a couple billion people using our ‘social’ network. A majority are hourly worker types who would like to see what great jobs are open, let’s build something for companies to connect with them”. They probably didn’t really sound like that. My guess is someone at FB said, “hey, you know we can make billions of dollars charging companies to post boost jobs to our members, right?”

So, now you can post your jobs on your Facebook page in a matter of minutes. For a few extra buck Facebook will let you pick certain demographics, like location and skills, and then they’ll make sure your job posting shows up in other Facebook members timeline, even those you have no connection to!

Who will get the best results from posting their jobs on Facebook?

  • High volume, low skill jobs is an easy target and those should produce well for you.
  • But, you should be doing some testing on most of your jobs!
  • Guess what? Not only are low paid, unskilled workers on FB, so are Engineers, IT pros, Accountants, Doctors, Nurses, Truck Drivers, Cops, Teachers, Executives, okay, basically everyone is on Facebook!
  • The other thing is most people will check into Facebook daily, most check in multiple times. Most people on LinkedIn, only check in once or twice per month.

Every organization should be testing this. It’s easy. It’s fairly cheap. It actually might work you. When you test you should be doing a few things:

  1. Use multiple Ads with different titles and wording. You need to see what catches someone’s eye and what doesn’t.
  2. Use different boost amounts on the same postings to see if that makes a difference. It should.
  3. If you want white collar, professional hires, test putting in the salary level in the title, “Process Engineer – $115K”. You can do this with success with hourly positions as well, “Electrical Technician $18.50/hr”. Every time I have A/B tested this, the postings with the salary in the title produced more results. Every time.

So, should you be using Facebook Job Ads? Yes.

Does Uber’s HR Really Suck?

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Clearly by now if you’re in HR you’ve read this post by a former female engineer from Uber. It’s very detailed and sounds almost exactly like most companies in the world. No, not the part of ignoring sexual harassment, but almost every other part! Worker gets wronged. The company seems to do nothing. Worker gets more and more frustrated. The company loses patience with the worker. It always ends bad. 

The former IT Engineer at Uber, Susan Fowler, left the company and on her way out she, figuratively, burned every bridge in sight with a scathing blog post about her experience!

From her post:

When I reported the situation, I was told by both HR and upper management that even though this was clearly sexual harassment and he was propositioning me, it was this man’s first offense, and that they wouldn’t feel comfortable giving him anything other than a warning and a stern talking-to. Upper management told me that he “was a high performer” (i.e. had stellar performance reviews from his superiors) and they wouldn’t feel comfortable punishing him for what was probably just an innocent mistake on his part.

I was then told that I had to make a choice: (i) I could either go and find another team and then never have to interact with this man again, or (ii) I could stay on the team, but I would have to understand that he would most likely give me a poor performance review when review time came around, and there was nothing they could do about that. I remarked that this didn’t seem like much of a choice, and that I wanted to stay on the team because I had significant expertise in the exact project that the team was struggling to complete (it was genuinely in the company’s best interest to have me on that team), but they told me the same thing again and again. One HR rep even explicitly told me that it wouldn’t be retaliation if I received a negative review later because I had been “given an option”. I tried to escalate the situation but got nowhere with either HR or with my own management chain (who continued to insist that they had given him a stern-talking to and didn’t want to ruin his career over his “first offense”). 

Ouch, that’ll leave an organizational mark! Go read the post, there’s much more than this little bit.

I’m in HR so I realize a few things about this scenario:

  1. There are always, at least, two sides to every story. If what happened to Susan, actually happened as she wrote, shame on Uber. But, there are always two sides.
  2. Susan just happens to have launched a new book and is writing another. The timing on this couldn’t have been better to sell books. (that’s just the cynical HR guy in me).
  3. The former head of HR at Uber during Susan’s time there, Renee Atwood, left to go be the CHRO at Twitter after only 2 years. After seven months she then left that role at Twitter. This might speak to the lack of leadership at Uber in HR during Susan’s tenure, it might not, it’s just one piece of data. Prior to Uber and Twitter, Atwood had only held Director level roles at a giant banking company. Taking on the full show is a completely different monster, then a narrow hr director role in a giant organization.

So, the blogosphere is ripping Uber apart for being a bad organization. They might be right, maybe they’re awful. What I hear from reading Susan’s piece is a disgruntled employee that sounds like they were in a bad situation. In her post, one HR pro points out to her that the common denominator in all of this is Susan. Which she takes offense to, and if everything is as Susan says, rightly so.

I can’t get over how familiar all this sounds and feels, though. I’ve been the HR pro sitting across from a ‘Susan’. A ‘Susan’ who claims to have ‘evidence’ but really has nothing. Who claims to have witnesses, yet none come forward. Who claim some very, very bad stuff, yet, I found it not to be true, and some really solid people getting tarnished in the process.

Uber might really suck at HR and be awful people. I can’t tell that from one person’s story. I’m in HR, I need to see all the sides!

What do you think?

T3 – Fastest Growing Applicant Tracking Systems (ATS) on the Market

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I’m going to share some data today because it’s the single most requested question I get in my life, professionally. Here it is:

“Tim, what ATS do you use and what ATS do you recommend?”

This got me thinking that one day people will stop asking this question, but they don’t, every month, every year, for probably the past five years! I find that fascinating, the longevity and frequency of this question.

It tells me a few of things:

  1. ATS vendors have done an awful job at positioning themselves in the market (there are an estimated 1,200 ATS systems in the world!)
  2. An average ATS system could dominate the market with some exceptional marketing.
  3. TA Leaders can’t tell the difference between ATS systems.
  4. TA Leaders have no idea how many choices they actually have to choose from.

Interesting enough another talent acquisition software, an employment branding play, Ongig, actually runs a poll (The Top 70 ATSs) and publishes the results a few times per year around the ATS market. The poll has about 3,300 participants, most in the U.S., and it’s pretty straightforward – what ATS do you use?

From this poll, they can estimate market share and growth change. Here are some of the results:

Top ATS by Marketshare:

ATS 2015 Share
Taleo 36.43%
Homegrown 11.10%
Jobvite 8.58%
Kenexa – Brassring 7.56%
iCims 6.39%
ADP 4.79%
SAP-SuccessFactors 3.72%
PeopleFluent (Formerly PeopleClick) 2.52%
Silkroad 2.27%
iRecruitment/PeopleSoft 1.74%
Ultipro 1.67%
Greenhouse 1.67%
HRDepartment 1.28%
Newton Software 0.78%
Jobscore 0.50%
Lumesse 0.50%
WorkDay 0.46%
Lever 0.46%

Top ATS by % Growth:

ATS % Increase
WorkDay 570.52%
Kronos 467.36%
HRDepartment 209.47%
ApplicantPro 209.47%
ATS OnDemand 209.47%
eRecruiting 157.89%
Cornerstone OnDemand 157.89%
Lever 123.51%
PeopleAnswers 123.51%
Ultipro (UltimateHCM) 120.38%
ADP 111.00%
HireBridge 106.31%
PCRecruiter.com 106.31%
CATS ATS 106.31%
SmartSearch 106.31%
Greenhouse 102.02%

What do these two charts tell us? 

– Taleo is dominate in the market, but not growing at the rate of most others. Taleo got that growth not by being the best ATS but because Oracle bought them and then in large organizations IT forced TA to use Taleo. Welcome to corporate politics.

– Workday must be awesome because they’re growing so fast! See the first bullet! Workday is winning huge HRIS RFPs and corporate IT is twisting some arms in TA to use the Workday recruiting platform. Workday isn’t sold a separate ATS point solution, so the only way you use is it, is if you’re the core Workday HRIS product.

– Kronos – see the bullets above! They’re not an ATS, in terms of what people think of when you think of the best ATS technology.

– Homegrown systems are always big because the ATS industry does an awful job showing us why we should pay for something we can basically build on our own. Now, the best ATSs on the market are clearly light years ahead of anything you built in-house.

– In the market share list I can basically put them into three buckets: Bucket #1 – Giant Enterprise plays with average and below average ATS technology, Bucket #2 – Super cheap SMB and Mid-market plays, bought by TA leaders who don’t really know what they’re doing; Bucket #3 – True best of breed ATS technology that should be leading the market.

It’s somewhat sad that so many giant enterprise level HRIS systems are dominating the ATS market, but it speaks to how HR and Recruiting were lead ten years ago. “We need everything to talk to each other so we can get all the data!” Yeah, you can still get that with a best of breed solution and open APIs. Too many great organizations are settling for below average technology and vanilla solutions while failing in recruiting.

This data also speaks to the fact that most ATSs today are not bought, they’re sold.  TA leaders have no idea which one to select, what the differences are, and what their choices are. So, you sell them on the fact your ATS is ‘by far’ the best one and ‘unlike’ anything else on the market. The data says different. It says that basically all of these ATSs are the same, otherwise you would see a few grab most of the market.

The Dumb HR Guy Guide to Recertifying for HRCI & SHRM

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“My three years is up!”, he said as if it was a prison sentence. If you’re a regular to the professional recertification process of HRCI (SPHR, PHR, GPHR), you know this feeling well. Your HRCI certification lasts for three years and you can then retake the test or turn in continuing education credits for recertification. The first round of the new SHRM recertifications won’t take place until later this year for the SHRM CP and SCP certs.

It’s pretty simple. The first time you got your HR certification you took a test. For most of us, it sucked! It was hard, we had to study for weeks and months, and in the end when you walked out of the room you had no idea if you passed or not! It was at that point you made a pack with yourself, “I will never take that exam again!” With that statement, you signed yourself up for the three-year sentence!

Most professionals certification in other fields work in a very similar manner. In lieu of taking the certification exam over, you can do continuing education and receive credit. If you get so many credits over a certain period, you don’t have to take the test and you continue to have a valid certification. It’s a good business deal for both sides. I don’t want to take a test again, and the professional body would rather keep collecting my money.

With the breakup of HRCI and SHRM, we HR pros now have a decision to make:

  1. Maintain my HRCI certification only.
  2. Maintain my SHRM certification only.
  3. Maintain both certifications.
  4. Screw them both, this is too confusing!

I’ve maintained that having both certifications is ridiculous. You don’t need both, there isn’t enough differentiation in the eyes of employers, and there is still confusion in the market over which one you really need.

February 20th is my birthday. My SPHR certification through HRCI will expire. So, now I have a decision to make. I’ve maintained my SPHR certification since 2001. I still remember sitting in that room taking the test, finishing, and having no idea what the heck some of those answers were! I was proud when I got certified. It’s a hard certification to get and give up.

Most of you aren’t like me. In fact, I did a quick poll of some of my HR friends to find out how they recertify. It came down to three basic ways to HR pros recertify:

  1. You put in your recertification credits immediately as you earn them. This is 40% of you. These are my smart friends.
  2. You have a set schedule for inputting your earned credits (Monthly, quarterly, bi-annual,etc.) This another 40% of you. These are my slightly less smart friends.
  3. Dumb HR Guy way – you wait three years then put them all in at once. This is about 20% of us.

So, I made the decision to recertify my SPHR through HRCI. I go to and speak at a lot of conferences, I lead webinars, I get enough credits in one year for all three years, so this should be super simple!

Okay, let me stop for a second and explain, it wasn’t. But, it’s mostly my problem and my Dumb HR Guy way of doing things! Also, I think HRCI and SHRM could make this process a little easier, so I’ll give you some tips that I hope will help you not be dumb like me!

Tip #1 – Each thing you do for recertification comes with a “Program ID #”, turns out these numbers, and remembering these numbers are pretty important to the simplification of recertification! Also, both HRCI and SHRM have different numbers, which adds to the complexity of this. My suggestion to both would be to each have a simple search function on their recertification website allowing you to look up these program ID #’s so you don’t have to save all this documentation or find a way to remember them. Which leads me to Tip number two.

Tip #2 – Don’t be a Dumb HR Guy! Once you get your “Program ID #” input it into your recertification application right away. This is one million times easier! Now, SHRM also has made it super simple by providing a new mobile app so you can actually do this task in seconds while you’re at the event and you first get told the Program ID #. Super cool, super easy, go download it now if you have the SHRM CP and SCP. I’m guessing HRCI is probably not far behind in launching their own mobile app, it just makes sense for this kind of thing.

Tip #3 – Both HRCI and SHRM make it very hard for you to find Program ID #’s because they think you’ll cheat. Even though both audit and the reality is people applying for HR recertification would rarely cheat just based on their demographic and fear of being caught, let’s make it super hard for our ‘members’ to find the information you want. Even if you call them, they are not very forth giving on those IDs! Basically, we HR pros are untrustworthy to the associations we belong to. Oh, what’s the tip? It’s not one, I was just still upset over not easily being able to find the Program ID #’s of the events and webinars I attended to make it easier for me to fill out my recertification! Okay, rant over.

Tip #4 – HR blogging is pretty much worthless in the eyes of HRCI and SHRM. You get a max of like 6 credits over three years. I write every day, doing research, keeping up on the biggest HR topics on the planet, working to advance the HR profession, but somehow I don’t get credit for that. Instead, I go listen to Charlie at a local SHRM monthly luncheon talk about 401K participation for the third straight year, with the exact same presentation, and I’ll get three credits for attending those three exact presentations over three years. Doesn’t seem equitable, does it?

The moral of this story is this. SHRM and HRCI have figured out there is one really good way to recertify and if you follow their way, you’ll find this process easy and awesome. If you’re a dumb HR guy like me, you’ll find it painful.

The other moral is this, I’m recertifying for both, even those I still think it’s ridiculous. Until employers show us which certification they prefer you can’t be left not holding the one that will be most valuable to you. Unfortunately, right now, you don’t know which one that is!