Hero Ball: Coming to an office near you!

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If you played ‘ball’ sports, you know the concept of Hero Ball. It’s exactly what it sounds like.  One guy or gal trying to be the hero of the team and doing too much, or not playing within the team concept. They want to be the hero! The hero doesn’t pass. The hero takes the big shot. The hero tries to win the game all by themselves.

Hero Ball is permeating almost every part of our worlds.  You just can’t be friends with a group anymore, because one friend is trying to be ‘hero friend’. You can’t be a normal member of your church because someone is trying to be ‘hero practitioner’. And, yes, we are all seeing this at our workplaces!

Don’t blame the millennials. Heroes come in all ages, shapes, sizes and creeds!

I’m going to blame our celebrity culture in America.

You can no longer just be a good standing member of society.  You know have to be a rock star! It’s not good enough to have your kids participate in sports, they have to participate on the best team.  You can’t just run for your health, you to run marathons! You can’t just show up every day and give a solid 9 to 5 to your company, you have to be willing to give up your life for your company. Or, you just don’t really care, do you?

How do you know you’re in a Hero Ball death spiral?

First, take a look at how you define success. If you define success as everyone needs to meet the same as your top performers, you’re going down a hero ball path. The definition of success isn’t defined by who does it best. Those are your top performers. You need to define what is successful, by what is expected of someone to be above average. You’re facing an uphill battle, and a ton of turnover, if you’re defining success by how your top performers do!

Second, are you rewarding individual outcomes more than you’re rewarding organizational outcomes, in the long run? I’m all for rewarding individual effort, in fact, it’s one of my favorites. Ultimately, though, you have to know that those individual efforts combined, are leading you to a greater organizational outcome. Otherwise, you risk the individual effort, working counterintuitive to the greater good.

Lastly,  to your employees seemed overly concerned about their personal outcomes and position, even in the face of organizational success?  We hear so much about how great top performers are for your organization. Which is mostly true. Top performers do a lot. But, they don’t do everything. As the saying goes, the world needs ditch digger too! In organizations, we need employees who aren’t all top players, that are willing to fill a much-needed role, which is usually not a Hero!

Hero ball is really fun…for one person.  Unfortunately, we are living in a society that seems to love the idea of hero ball.  No one wants to be part of the team, they want to be ‘the’ team.  No one wants to set up another employee for success, they want the success themselves. The organizations that will prosper in the next decade will not be those with the top performers. It will be the organizations that figure out how to have top performing teams.

My Momma Don’t Like You

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My Momma don’t like you and she likes everyone…

Do you like that new Justin Bieber song?  Yep, I’m a Belieber! Don’t hate. The kid can entertain!

How does this have anything to do with HR?  Come on, you know I’ll bring you back!

“My Momma don’t like you and she likes everyone.” Do you have someone in your organization that is a walking cultural fit filter?

I do. Her name is Lori. I call her LJ. She has been with us for over 15 years! True story we hired her when she was 18 years old, straight out of high school to be a receptionist. Married, mom of three great boys, she is still rocking it at HRU in a much more expanded role!

When we interview a candidate to work in our corporate office, LJ knows if the person will fit or not, without being in the interview! LJ is like Justin Bieber’s mom. She likes almost everyone. Easy to get along with, but most importantly she knows the HRU culture.  If LJ says the person won’t work, the person won’t work.

I think most organizations have someone like this.  No, it’s not you in HR or Recruiting. You think you know, but you fail constantly at choosing. Cultural fit filter people are on the front lines. They hear and see the crap that HR and Recruiting never gets to hear and see. They know your true culture.

I’ve worked with organizations, that truly carried about cultural fit, that have added one step into their candidate screening process. It’s a cultural fit interview, with a cross-functional team on non-hiring managers, non-HR, non-Recruiting folks. It’s also a knockout screen. If you don’t make it past them, you don’t move forward.

Organizational fit has always been important, but organizations are beginning to put some real emphasis behind it recently.

I don’t worry about it much. I just ask LJ, she’ll let me know.

 

 

T3 – SmashFly

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SmashFly.  Wierd name, really great technology for ‘Pre-Applicant’ engagement.  Basically, SmashFly is a company that will make your recruitment marketing really work. No, not that flyer you made yourself with clipart. Real honest to goodness big boy and big girl marketing, for talent acquisition.

When most people think about recruiting, sourcing, etc. There is really little thought put into talent attraction.  Wait, you mean we just don’t post jobs and candidates magically appear!?! Nope, they don’t. That’s why your hiring managers hate you!

We love to talk about ‘Talent Communities’ and ‘Talent Pools’ but few of us really know how to actively engage these, and even if you do know how, you don’t have the tool. This is where SmashFly comes in.  Most companies now probably have something like a CRM (Customer Candidate Relationship Management) tool.  It might be baked into your ATS, or it’s something like Avature. You might use tools like Jobs2Web, Work4 or TweetMyJobs.  These are all great ‘bolt-on’ type of tools that will do some of what Smashfly does.  The difference being Smashfly isn’t disjointed, it’s end-to-end recruitment marketing in one box. Job Distribution, SEO, Career Site, Talent Networks, CRM, Mobile, Employee Referral Programs and Social.

Don’t underestimate the value in bringing all these disparate solutions into one platform, the data is unbelievable!  SmashFly has the coolest analytics in sourcing that I’ve seen. You get real-time looks into candidate pipelines, their status and sourcing performance.  Recruitment funnels by source, and where your internal roadblocks are! A full dashboard that will show you exactly which recruitment marketing initiatives are providing the most applicants, most qualified candidates and the most hires.  It was really cool to see how many times the program bringing in the most applicants, isn’t your best for quality of hire, but we keep funneling money to these programs!

Companies that use someone like SmashFly are usually large mid-market to enterprise type employers.  You’ll be hiring hundreds, if not, thousands of hires per year. You are already use to spending hundreds of thousands, if not millions, in recruitment marketing annually already.  Smashfly will make this money work a lot better for you. A system like this pays for itself, year one, easily.

5 Things I like about SmashFly:

1. Unlimited landing pages.  Guess what?  Candidates like to feel special. Creating a website landing page just for a certain job or candidate makes them feel special. With Smashfly you can have a separate landing page for every job!  You could create a landing page for a specific candidate you want “Tim’s Job Page”. Go crazy!  They literally made one for me, in about 30 seconds.  Your entire sourcing and recruiting team will be able to do these easily and all will match your branding and be connected to all systems. Seamless. No extra cost.

2. Ability to Engage and Disengage automatically. Getting ready to make an offer to a great candidate and all of sudden your CRM sends them an email about another position!? Ugh! That’s embarrassing. SmashFly’s system knows where a candidate is in your workflow and will disengage them automatically without you doing anything, and re-engage if that status changes and you need to again!

3. Full Control over Brand, Messaging across all channels (job ads, career sites, social, email campaigns, etc.). Want to change some messaging for a program on your career site, it will go across the platform everywhere else as well, or not, depending on how you want it. You create it when and where you want.

4. Complete Visibility through Analytics.  It fully integrates with your ATS, so you get end-to-end analytics like nothing you have seen prior. It’s an agnostic platform so it will give you the real scoop and evaluate all channels and media to show you what is really working, and what is not!

5. Marketing automation for recruiting.  Talent acquisition shops hate working with their internal marketing departments, because you’re never the priority. A system like Smashfly puts you back in control in to focus on the technologies and tools that can help you consistently and predictably attract qualified candidates.

It’s a really great tool, so powerful.  Check them out, it will not be a waste of your time (Demo)!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be T3 – send me a note.

Oddly Enough, People Like It When You Want Them!

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If I hear one more person tell me that candidates don’t like phone calls, I’m going to shove a phone up your…

I’m not the smartest cat, but I know a couple of things.  Here are a few things I know:

1. You can’t taste the difference of well Gin and high-end Gin after 4 Gin and Tonics.

2. French Fries, Onion rings and Tator Tots taste great fried and taste awful baked.

3. Great tasting chocolate is the reason women can be single. (okay, I stole that one from my wife!)

4. Candidates with car trouble are lying.

5. People like to be told that you want them for the a job! It’s flattering. It makes them feel important. It makes them feel valued. They love to listen to what you have to say, regardless of how satisfied they are in their job.

If I called you right now with a job that was something you have always wanted, guess what would happen?  You would call me back. You would call me back almost instantly. You would run out to your car, telling the receptionist on the way out you have an urgent personal call, to hear what I have to say.

Those people. Those thought leaders. Those idiots, who are telling you candidates don’t like phone calls are LIARS!

Why are they lying to you? Here is why I think they are probably lying to you:

1. They are lazy and hope the internet will solve all of their problems.

2. They are hoping to talk the world into believing you never have to make a phone call to get a job.

3. They are scared.

I did a survey where I asked 100 people, mostly millennials, (all potential candidates, since all people are potential candidates) if I called you with your “Dream Job”, would you either pick up my call or call me back?  Would you like to know the results?

100 out of 100 said they would pick up my call or call me back! 100%!

Recruiters who say candidates don’t like phone calls are not recruiters, they’re administrative professionals. Pay them accordingly.

Cutting the Cord of a High Performer

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There is nothing worse in HR than having to terminate a high performer.  If you’re in the game long enough you will eventually end up facing this situation. A high performer does something incredibly stupid, and even though everyone in the organization wants to keep him or her, you all know they have to go.

Nothing sucks more.

I’ve seen executives in very large companies almost lose their own jobs because they tried to save a high performer from getting fired.  We like to think only idiots and low performers get fired, but something really good performers will get fired because of bad circumstances.  Take the case of Cincinnati Bengals Linebacker Vontaze Burfict and his illegal hit on Pittsburg Steelers Wide Receiver Antonio Brown in last week’s NFL playoff game:

Let’s be clear, I’m not a fan of either team, just an observer. He could have killed Antonio Brown!

Okay, one bad hit. One bad choice. You don’t fire a person over that! Especially, a person of Vontaze’s talent. He might be the single biggest reason Cincinnati actually made the playoffs this year.

Herein lies the problem. For how great of a performer Vontaze is, he has one major issue that the Bengals and the NFL can’t ignore, he seems like he truly wants to injure other players! Vontaze now has a ‘history’ of trying to hurt opposing players with questionable and illegal hits. He was fined this year by the NFL to the tune of $169,000 in the 2015-2016 alone. His hit on Antonio Brown alone will cost upwards of million dollars in fines and lost game wages!

So, what do you do?

It’s something the Cincinnati Bengals are going to have to determine.  They can’t keep him and have him continue to do this. It’s not good for the franchise brand. Although, some will argue it actually might help their brand. In the NFL, you need white hats and black hats! Not everyone can be the good guys.

Here’s the problem you face if you’re the Bengals leadership.  You allow Vontaze to continue to play. Vontaze will do what Vontaze does, which is play dirty. He’s proven that with his actions. His past performance has shown you what his future performance will be!

This won’t come back on Vontaze. It will come back on other players on the Bengals team, more than likely a highly skilled offensive player like a quarterback or wide receiver. Vontaze will go out and hurt his next victim, and the other team will eventually retaliate. The Bengals risk this if they keep Vontaze around.

Great performer. One major career derailer.

It sucks to have to let a great performer go, but many times it’s the best thing to do for the over health and wellbeing of the organization. It never ceases to amaze me, though, at what some in the organization will do to keep that risk around.

 

Should Job Hopping Be Encouraged?

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Am I old school?

No, really? Please let me know in the comments because this recent article from Fast Company makes no sense to me! Check this out:

“JOB HOPPERS ARE BELIEVED TO HAVE A HIGHER LEARNING CURVE, BE HIGHER PERFORMERS, AND EVEN TO BE MORE LOYAL…In terms of managing your own career, if you don’t change jobs every three years, you don’t develop the skills of getting a job quickly, so then you don’t have any career stability,” (Penelope) Trunk tells Fast Company. “You’re just completely dependent on the place that you work as if it’s 1950, and you’re going to get a gold watch at the end of a 50-year term at your company.”

Really? I’m not sure Talent Acquisition leaders, across the world, share Penelope’s philosophy on job hopping!

I don’t buy any of this.

In the minds of hiring managers, Job Hoppers are Job Hoppers for a reason. Which basically comes down to you weren’t good enough to stick with any one company you were with. Sure some of that hopping might be they were in a bad company who didn’t treat them like they should have been treated. At which point, a normal person, would learn from this bad fit and choice of employer, and make a better one.

I even job hopped a little in the early part of my career. I was chasing an executive title. In hindsight, it was the dumbest thing I ever did!

This is bad advice, plain and simple.

Don’t job hop. For every person that it helps, it will hurt ten others. Hiring managers still hate to see job hopping on a resume, and they’ll question what is wrong with you if your resume looks like you job hop.

Even in the tech sector, which I work in every day, hiring managers hate to see IT pros that have ten jobs in ten years. They’ll still hire you now, because the need is so great, but eventually the economy of the IT market, supply and demand, will catch up. At that point, your job hopping resume will not be desired.

So, how do you fix this, if you’re currently in this job hopper cycle?

I recommend to job seekers that they bundle many of their ‘projects’ into one consulting job, to make it, at least, appear to be under one umbrella of an employer. We see many IT pros doing this now as contingent workers and incorporating themselves. Work several projects at different companies, but all managed under one brand. It’s not perfect, but it looks a little better.

Job hopping should never be encouraged. Making a change because your career is stagnant is something completely different. Most careers don’t get stagnant in 2-3 years!

There is a huge disconnect in mobile recruiting!

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Pew Research  came out with some cool data recently on mobile usage and recruiting and a few things actually shocked me!  Check this out:

Americans with relatively low levels of educational attainment tend to lean heavily on their smartphones for online access in general, and this also play out in the ways members of this group utilize their smartphones while looking for employment. Among Americans who have used a smartphone in some part of a job search, those with higher education levels are more likely to use their phone for basic logistical activities – such as calling a potential employer on the phone or emailing someone about a job. On the other hand, smartphone job seekers who have not attended college are substantially more likely to have used their phone for more advanced tasks, such as filling out an online job application or creating a resume or cover letter.

If you’re an HR Pro like me, you believed the opposite of this was probably true! I think most TA pros and leaders would believe they couldn’t rely on mobile recruiting technology because those with lower education (thus lower income) would not have access to a smartphone. The opposite of this is true.

Lower educated individuals actually rely more on their mobile device to get online and communicate about things surrounding employment.

Currently, in the TA space most of the mobile recruiting push is around Tech hires.  Everything you read in regards to mobile recruiting will speak to the importance of having if you hire IT, but almost nothing if you’re trying to hire unskilled workers.  In fact, conventional wisdom still holds court when it comes to unskilled recruiting – paper applications, career page applications, job fairs, etc.

So, what is the major issue facing unskilled and lower skilled job seekers?  

Employers are still stuck on resumes and applications to get someone to apply.

Have you ever filled out an application on the screen of an iPhone 5?  It sucks! You won’t complete it. You’ll go to another company that is hiring and makes it easier to apply via another means, or by giving way less information.

Employers who are struggling to hire lower-skilled workers need to make some major changes to their mobile recruiting strategy.

Here are some tips: 

1. Have a mobile recruiting strategy, specifically designed for unskilled and lowers skilled candidates

2. Figure out what is the bare minimum of information you need to have some apply to a position via their mobile device. Get the rest when you see them in person.

3. Start measuring how your candidates are coming to you. Understand, while they might come to from a job board or online resource, that is still probably done by a mobile device. We need to change our mindset about how we attract lower-skilled workers via mobile.

This is a huge eye-opener to TA pros and leaders. Take note. Lower educated workers are more likely to use a mobile device to apply to your jobs than a highly educated worker!

 

 

T3 – Modern Survey

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This week on T3 I review employee engagement and talent analytics technology Modern Survey. I’ve been aware of Modern Survey for the past five years or so, as a great employee engagement survey technology. I’m glad I took a recent look because they’ve grown up over the past few years into a really advanced human capital measurement technology.

They still do employee engagement really well, but they also do performance, onboarding, exit interviewing, 360s and a really powerful analytics dashboard that will fully integrate with your enterprise level ATS, HRIS and CRM HR systems. It’s a content agnostic system as well, which basically means if you have a survey tool you currently use, they can integrate that into their platform.

Modern Survey’s platform has seven different modules that you can mix and match with: their business intelligence tool “Heat”, mThrive for employee engagement, m360, mPerformance, mExit, mSpark for onboarding and mReasearch which manages all of the content on the platform.

5 Things I really like about Modern Survey: 

1. Modern Survey has taken continuous measurement of your employees to the next level with employee engagement pulse surveys, onboarding and exit surveys all integrated into your existing HRM systems.

2. mSpark their onboarding tool is a game changer. Not only does HR find out about potential trouble early on, the predictive analytics basically tell you who is going to turn before they even know themselves!

3. Modern Survey is a true business intelligence tool for HR.  Some vendors are beginning to sell this out in the industry, but none have it figured out on the HR side of the business like Modern has currently. Their HIPO and High Performance 9 box analytics is something you need to see. Perfect to use for workforce and succession planning.

4. Modern Survey goes beyond just giving you your own data and has integrated great benchmark analytics into their platform to give your HR team the decision-making tools it needs.

5. Modern Survey goes one step past most technology vendors and gives you the knowledge you need to go with the tools. They just don’t provide software, but they also provide the consulting you need to kick off a major project like implementing new employee engagement surveying!

Modern Survey’s President is Don MacPherson.  He’s one of the good guys, Minnesota born and bred.  Rides a white horse type of guy. Sure he needs to make money, but I truly think he would rather put out a great product then make money! Because of this, you won’t find a better vendor to work for.

Modern Survey is blowing up right now and has taken on a number of large enterprise clients, but they started in the mid-market space.  Their sweet spot is going to be 1,000 employees and above.  They work across all industries: retail, healthcare, manufacturing, entertainment, etc.  Well worth your time to check them and demo!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Have You Noticed, Most Companies Suck at Recruiting

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Recruiting isn’t about hiring one person. That’s easy.

It’s about consistently hiring one person, and that person should be, at the very least, as talented as the last person you hired. But, really more talented. Then, continually do that, hire better talent, over and over.

To do that, you have to be able to continually build a better mousetrap. You have to continually get better organizationally and individually.

The reason we suck at recruiting is we get satisfied with making that one hire.

“Yay! We did it.”

“Now, what?”

Great recruiting organizations aren’t satisfied with one hire. They aren’t satisfied with having all of their positions filled. They only get satisfied when they are replacing lower talent, with higher talent.

That’s a really hard place to get to. 99.99% of organizations will never get there.  It’s really hard work. Heavy lifting.

So, we give up. Screw it. We’ll just keep filling these one positions.

This is why you suck at recruiting.  Your goal is fill positions, not to make the talent in your organization better.  If increasing the talent was your goal, you would do things differently. You would act differently. Your sense of urgency would be different.

Talent Acquisition isn’t about acquiring bodies.  It’s about making the talent in your organization better. Every day. Every week. Every year.

Most companies suck at recruiting because they see recruiting as filling positions.

What is your most valuable hiring source?

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As many of you know I’m a writer over at CareerBuilder’s recruiting blog called The Hiring Site. Great group of industry practitioners writing about everything related to talent and recruiting. Because of my relationship, they share cool data with me, that I can share with you!

Some of the most eye-opening stuff I’ve gotten recently is all around hiring sources, and it’s not stuff you normally hear about or see.  Let’s face it. We (Talent Acquisition Pros) hate sharing our data because it makes us feel like we’re giving up our secret sauce!

It’s not really secret sauce, that’s the secret, we all pretty much do the same thing when it comes to talent attraction. We get referrals, we leverage our internal databases, we use job boards and postings, we pray. We pray a lot!

Here’s the data that CB shared with me from crunching the data of 1600+ CareerBuilder clients in 2015:

– 21% of hires came directly from using CareerBuilder.

– 41% of hires actually could have come from CareerBuilder, if the client was fully utilizing the technology they purchased!

– 45% of companies added more sources of hire over the past five years

– On average a candidate will use 18 sources to search for a job!

What does this really mean?

Every organization’s talent acquisition strategy has to have a multi-pronged approach.  You have jobs that you can post on CareerBuilder and find great talent. You have jobs that you will need a great referral strategy to fill. You have jobs that you’ll need outside specialized help to fill. You have jobs that need hardcore sourcing and bust-your-butt on the phone recruiting to fill. You need all these approaches, just one won’t work.

You need all these approaches, just one won’t work.

The key is are you fully utilizing the easiest, fastest sources you have?  We tend to want to discount our job board vendor (mine is CareerBuilder), but the numbers usually tell a different story.  41% of hires seems like a lot, but the data is deep! 1600 clients equal ten’s of thousands of recruiters banging on CB technology. The data is real.

What does this really mean, to you?

1. Make sure your recruiting staff is fully trained on the technology you give them. Then, retrain them!

2. Make sure you’re accurately measuring your source of hire. This is the single most important thing that recruiting leaders miss, consistently. It drives all of your purchasing decisions. I can’t tell you how many recruiters I speak with that truly believe LinkedIn is their most valuable source, and, so far, 100% of the time, the data says it’s not when we pull the numbers.

3. Are you looking at your existing internal database first? It’s the most valuable source in the industry and this is consistently underutilized.

Happy recruiting my friends!