Want to build a community?

I get asked quite often by folks who want to build a community and/or are already starting a community to be apart of their community. My first question is always, “Why do you want to build this community?” It’s pretty straight forward. It should be simple to answer.

Most will go all guru-like about wanting to get like-minded folks together, etc., but in the end, it’s mostly about starting a group so they can sell them something. Almost 99% of the time this is the reason. Which is actually fine, if you follow the steps and don’t actually sell!

Here is really the only way I’ve found to build a successful community:

Step 1 – Find some folks who are like you.

Step 2 – Announce that you are starting a community together.

Step 3 – Draft the purpose and some ground rules around that community.

Step 4 – Show up every day, even Saturday and Sunday.

Step 5 – Never sell your stupid shit.

Step 6 – Give.

Step 7 – Go to Step 6

Step 8 – Eventually the community will give you more than you ever gave it.

It’s super simple, and super hard, to build a community, because it’s all about you giving, and giving, and giving, with absolutely no expectation that you’ll get anything back from the community. Those who go into building a community with this mindset and action, though, almost always get more out of it than they put in it.

 

Your Weekly Dose of HR Tech: @SparcStart launches Amplify Video Management System

Today on the Weekly Dose I take a look at SparcStart‘s newest product, Amplify. Amplify is a video management system/platform where you can store all of your employment branding and recruiting-related content no matter where it was produced. So, you can bring videos in from professional third parties, YouTube, employee-generated videos from their phones, videos generated on other video-enabled apps, etc., and have all of that content in one place.

Why is this a big deal? Video has increasingly become the go-to content for talent acquisition, and the growth of video being used is off the charts when it comes to employment branding and recruiting. The problem is we don’t have one place to catalog all of this content. We don’t have one place to share this content and measure the views. We don’t have one place to approve and ensure the right video content is being used by our teams.

Well, until Amplify.

What do I like about SparcStart’s Amplify VMS (Video Management System)

– Super simple and easy to use dashboard to upload all of your EB & recruiting videos so you have them all in one system. Plus, from the dashboard, you can share them on social, get a URL to share with candidates that will bring them to your company branded micro-site to view (less noise then sending them to YouTube).

– Create videos as well, without the need for your employees to download an app. Basically, through the dashboard, invite them, tell them what it’s about, they get an email to click through on their phone, record, and upload all in two clicks total! You then have the ability to view and approve to be added to the content library on the dashboard. (click the pic below to see me use Amplify in action)

– Having a video management system allows you to have one spot for quality control across your entire environment. The one problem with quick-video is that we lose control of our brand when all of this is being generated and no one seems to be in charge. Amplify is a great tool to have for any organization that potentially has many locations, divisions, regions, and countries using corporate branded video.

– Early users are already figuring out how to use this system in ways it wasn’t even designed for! Some early adopters are increasing their offer acceptance rate by having hiring managers send a quick offer video link, along with the offer letter, to make the offer super personalized for each candidate. Organizations can send out personal interview videos within seconds.

SparcStart was started as a video job description tool, which is how most of us will know them. The addition of Amplify, which is a stand-alone product, really is something that is needed in the industry and most people are just figuring out they need as video content has exploded. The pricing model is very affordable (like $1K/month for 50 vids!), especially when you figure out all the ways you can use it. The video below literally took me under thirty seconds to click on the email link, record, and upload, with the ability to use! The simplicity of Amplify is why I really think it will take off! Well worth a demo!


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

3 Steps to Getting Sh*t Done!

There are times when I struggle to get things done.  I’m a really good starter of things. I love starting projects!  I can always see how I want it finished (a little shout out to Covey – Begin with the end in mind).  But like most things you start, eventually things get bogged down, and getting them over the finish line can be hard.

It’s probably why most projects fail, it gets tough, so we stop and move onto the beginning of something else because that’s fun and exciting.  I’ve learned this about myself over the years and I do two things to help myself. First, I surround myself with people who have a great resolve to getting things done, the type of folks who don’t sleep well at night because they know there was that one glass left in the sink, and they should really get up and put in away.  I love these folks, they aren’t me. I hire them every time I get the chance.  I even married one of those types, she makes me better!

Second, I force myself to not start something new, until I finish what I’ve already started.  This can be annoying, I’m sure, for those around me because sometimes projects have to go on hold while you wait for feedback, or other resources, etc.  This makes me antsy and I like to get things finished!

I was re-introduced recently to a quote from the novel Alice in Wonderland that I think really puts in perspective what it takes to get something done.  The quote is from the King of Hearts and it is quite simple:

“Begin at the beginning and go on till you come to the end: then stop.”

Your 3 Steps:

1. Begin

2. Go till the end

3. Stop

We make it much harder than that but it really isn’t.  I like simple stuff, it fits into my mind quite well.  It might be the best advice I’ve gotten in a really long time.  I don’t need pre-planning, or post-project assessments, or update meetings, or budget reviews, or a project charter, etc.

Naive?  Probably.  But, sometimes you just need to Begin, go to you come to the End: then Stop.

Words matter! If you want more gender diversity in your applicants!

New data study released by LinkedIn this week titled “Language Matters Gender Diversity Report” has some awesome insight to how the words we use in job descriptions and job postings have a dramatic impact to who actually applies to jobs. We’ve known some of this for a while, but the LinkedIn data is very robust and compelling at a new level.

Some highlights from the report:

– Women are 16% less likely to apply to a job after viewing it than men.

– Research shows that when words like “aggressive” are used in a job description to describe a company’s workplace, 44% of women (and 33% of men) would be discouraged from applying.

– 25% of women would be discouraged from working somewhere described as “demanding”.

– 61% of women associate the term “soft skills” as a female-gender preferred role vs. 52% for men.

– Women are 4 times more likely to want to be perceived as ‘collaborative’ in the workplace.

So, how do you put all of this into practice?

The reality is the words we choose, thinking these words are going to get us the dynamic talent we desire, might actually be hurting our ability to get the dynamic, gender-inclusive talent we desire. There are a number of technologies on the market currently that can help with the wording (Textio is probably the most known).

The data is very clear, the language you use on your job postings and job descriptions will attract or detract certain people from applying. Want to give yourself a chance to get more females to apply, use phrases like “soft skills” or “collaborative” as a desired skill set you’re looking for. Don’t use words like “aggressive” and “demanding” or you’re more likely to get fewer females to apply, and there are a whole host of these types of words.

If you can’t afford the technology that will help you catch this language, I would ask for help from females in your organization (not necessarily in HR) to give you feedback around language and suggestions for things that would get them to be more likely to apply. I find most employees welcome the chance to give TA and HR feedback about our work! 😉

What we know is cutting and pasting the same job description you’ve used since 2004 isn’t working or helping. Most job descriptions, even today, are written in a male-dominated voice that discourages females from applying. It’s very hard to read and see, but the data is screaming at us that it’s a problem that we aren’t paying attention to. We all (male, female, non-binary, etc.) all write in a male-dominated voice because that’s how we’ve been trained to write. That’s what we read. So, it’s natural for us. It’s unnatural for us to change it. Welcome to bias in hiring.

 

The Employee Walk of Shame

I’ve lost jobs and I’ve called old employers to see if they would want to hire me back. I’ve usually gotten a response that sounded something like, “Oh, boy would we want you back but we just don’t have anything. Good Luck!”  Many of us in the talent game talk about our employee Alumni and how we should engage our Alumni but very few of us really take true advantage of leveraging this network.

I was reminded of this recently when a friend of mine took a new job.  You know the deal, shorter drive, more money, growing company and oh, boy, just where do I sign!?  The fact was, it was all they said, shorter drive, more money and they were growing, but they forgot to tell him was our operations are broken beyond repair, you will work 7 days a week and probably 12-14 hours per day because of the mess we have, but keep your head up it’s the only way you won’t drown here!

So, now what does he do?

He already had the going away party, bar night out with the work friends with the promises to do lunches and not get disconnected, packed up and unpack the office into the new office.  Let’s face it, big boy, you’re stuck!  Not so fast.  He did the single hardest thing an employee can do he called his old boss after 7 days and said one thing, “I made a mistake, can I come back?”

Luckily for him, his past boss was a forward-thinking leader and so this past Monday he did the 2nd hardest thing an employee can do he made the “Employee Walk of Shame“.

You can imagine the looks from people who didn’t know him well, “Hey, wait a minute, didn’t you leave?” Having to tell the same story over and over, feeling like he failed, like he wasn’t good enough to make it in the new position.

HR plays a huge part in this story because it was HR who can make this walk of shame a little less rough.  Let’s face it, it is different.  You just don’t leave and come back as nothing happened. Something did happen, there was a reason he left and that reason isn’t going away.  A transition back needs to be put into place even though he was gone seven days.  It’s not about just plugging back in, it is about re-engaging again and finding out what we all can do better so it doesn’t happen again.

It’s also about making sure you let those employees who you truly want back, that they are welcome to come back (assuming you have the job) and not just saying that to everyone.  There are employees who leave that you say a small prayer to G*d and you are thankful they left!  There are others where you wish there was a prayer you could say so they wouldn’t leave.

Make it easy for your employees to do the Walk of Shame, it helps the organization, but realize they are hurting, they are embarrassed, but they are also grateful!

The Single Greatest Trait an HR Pro Can Have!

HR 101.

If there is one thing I could give a new HR Pro it would be this simple advice. No matter how prepared you think you are, you really only need to prepare yourself, for one thing.

What’s that ‘one’ thing?

You’re going to be surprised in your career with some stuff!

You don’t really get judged on your daily stuff.  Let’s face it, 99.9% of the time that goes off without a hitch.  You get judged on how you handle surprises.

Surprises make and break great HR Pro careers.

There’s really only one way to prepare for surprises.  You need to expect that a surprise will always happen. That one employee you can’t lose or the entire project will blow up, be prepared to lose them.  Talk about it, plan for it, and basically come to grips that it will happen.  Then it will happen, and you’ll be the only one not surprised by it.

The best HR Pros I’ve worked with had this one common trait, they were unshakeable when surprised. Almost like they expected it.

Why Do We Have Chronic Low Performing Employees?

Do you guys want to know a little secret?  You know how I like hanging out with smokers because they have all the cool inside information before anyone else?  Your chronic low performers have a similar skill.  It’s kind of like information.

Chronic low performers are really good at being low performers!  They’ve figured it out!  They’ve figured out how to do the bare minimum, without getting fired, and you still pay them for showing up and continuing to give you low performance.  If that isn’t a skill than I don’t know what skills are!

Let that marinate a little on your mind.

The only reason you have a chronic low performer, is they’ve figured out how to master low performance.

All of us have chronic low performers.  We’ve shot them a million times behind closed doors but never pulled the trigger when the door was open.  I can distinctly remember having conversations about a certain manager when I was at Applebees at 6 straight calibration meetings over 3 years and heard stories about him before I’d come into the organization.  He just was good/bad enough to keep hanging on.  One meeting we’d be short, so he’d make it one more session. Then next meeting we’d have some idiot do something really bad and “Mr. Chronic Low Performer” lives to suck another day!  The next meeting it would be some other lame reason.  Each time just squeaking by.

Think about all of the people you’ve ever let go. They usually fall into 3 – 4 groups:

1. Bad Performer/bad fit from the start (you shot them early)

2. Good Performer did something really stupid (you didn’t want to fire them but you had to)

3. Layoffs (decision above your pay grade)

4. Chronic Low Performers (hardly ever happens, they do anything really stupid, personally you don’t hate them)

We have Chronic Low Performers because they make it easy for us to keep them.  They say the right things when we tell them they need to pick it up or else. They’re ‘company’ people, all except for actually adding value part.  They give you no major reason to let them go, all except for not really doing that good of a job.  They always seem to have a semi-legitimate reason for not performing well.

I always wonder how much money chronic low performers have cost organizations vs. the good/great performers we had to let go because they pushed the envelop a little too far and we had to fire them.  My guess is the low performers win hands-down.  You could have a great salesperson who is constantly fudging his expense reports or a chronic low performer in the same role. Who would you take?

You don’t have to answer, you do every day.  You take the low performer.  “Well, what do you want us to keep the thief!”  No. But I’m wondering if great performance can be rehabbed?  I know Chronic Low Performance can’t.  My guess is good/great probably can.  Just a thought.

So, why do you have chronic low performers?  It’s not that you allow it. It’s because you just found out what they are really good at!

How do you tell an employee they need “development”?

I’ve been doing a video series over at Saba Software called Talent Talks for the last year or so. Yesterday they put up the latest video where I discuss how does one of your managers tell an employee they need development. Let’s face it, most of our employees think they’re awesome, so being told ‘you need development’ isn’t always a positive uplifting conversation!

Telling an employee that they need development is an area that can easily lead to resentment, hurt feelings and any number of things that would create tension in employee-manager relationships. Telling an employee they need development is difficult; this is a tale as old as time.

Telling an employee, “you need to be developed” with the intention of improving their performance might sound like “you’re not good enough” to the employee. Leaders are hoping these conversations will help the employee prosper in the organization, but this can’t happen if the employee starts off thinking “I’m not good enough” So, how can a leader approach this conversation with positivity and courtesy?

Normally to prepare for the development conversation as a leader, you would benefit from already having asked your employee “do you really want to be developed?” By asking this question, you know the level of commitment and dedication your employee has in their role. These answers will tell you which employees are worth developing, as well as prepare employees for the development process.

Click here to watch the video (it’s like 3 minutes and worth it!)

What’s the Secret to a Great Marriage? The Sackett Rules!

I’m on vacation this week with my wife. It’s our 27th wedding anniversary. Yes, it was a child marriage, don’t judge us. When I tell people I’ve been married 27 years I frequently get “the question”! So, tell us, what’s the secret to a great marriage!?

I like to answer that very straight forward, and while staring at the opposite spouse or partner who asked the question, I say directly into their eyes:

“Great sex!” 

Their immediate reaction to that answer tells me everything I need to know about their relationship.

Kidding! I don’t do that, but I should! That would be fun, but I think most HR ladies would be offended because they aren’t having great sex! 😉

Okay, why has my marriage lasted 27 years in no particular order:

– My wife holds it all together and has made me a million times better person than I would without her.

– My wife is exceptional at managing home finances, which has made our life a million times easier because we have very few disagreements over money. I let her buy anything she wants, and she takes an extremely long time to make up her mind on what to buy. It works!

– I put my wife first, in front of my kids, my family, my friends, my work, and well, maybe not my dog. I’ve told my three boys since they were little, I can make another one of you, I can not make another one of your Mom. (Honestly, I’m not perfect at this – sometimes any of these others get pushed ahead of my wife, but she knows, push comes to shove, whose team I’m on!)

– We have separate passions that we are free to explore, but we also have things we love to do together. I love to fish and golf, she doesn’t. She loves photography and scrapbooking, I don’t. We love to go to movies and to shop. You need alone time and you need together time. All of either doesn’t work.

– I’m a child of divorce, my wife is not. She had to fight like hell to get my head around just because you have a fight or don’t see eye to eye on something doesn’t mean you just walk away. Marriage isn’t easy, but it also shouldn’t be hard.

– My crazy fits her crazy. She constantly will say, “Do you think other people talk like this to each other!?” G*d I hope not for the sake of the world! My humor can be a bit dark, and while she is not that way, I think she secretly likes it.

– I agreed to never write about her on my blog. Okay, to be fair, when we got married I didn’t have a blog! So, just understand that you’ll constantly be renegotiating what you can and can’t do in marriage until you die!

What are your secrets to a great marriage?

 

Top ATSs used by the Fortune 500!

One of my favorite reports of the year, from one of the guys I really respect in the industry, Rob Kelly at Ongig, the Top ATS Systems Used by the Fortune 500 was released last week. Now, Rob has been releasing ATS use data for a few years across all segments, SMB, Large, Enterprise. This time around he stuck with just the Fortune 500, because, quick frankly, it’s fairly easy to know, exactly, what every one of the Fortune 500 is using.

Here’s what he found in 476 (Yes, they couldn’t determine 24):

Big takeaways:

– The growth of Workday, in the talent acquisition space, isn’t shocking, but it is concerning. It speaks to HR’s, and more specifically Talent Acquisitions, lack of voice in picking their own technology. It’s very rare, even amongst the Fortune 500 clients using Workday Recruit to find a TA leader who would tell you they actually had a say in choosing the technology they are being forced to use. Not a criticism of Workday, just a fact of the reality of what is happening.

– Workday Recruit and getting it to not just work, but thrive, should be something TA tech vendors are trying to figure out, and it would help if Workday would welcome in the industry on this work. Too many TA leaders and their organizations need this help, desperately. I’m not a Workday hater. I hear from my Finance friends, my Payroll friends, and my HR friends that Workday is great, solid tech. I truly want them, and anyone in our space supporting TA, to get Great!

– Taleo market share is shrinking and Oracle has been slow to market with a Taleo replacement. I expect we’ll see start to see a push from them in 2020, but it might be too late. BUT, like Workday, Oracle, SAP, etc. will have the advantage of shoving down their recruiting tech in suite form onto unsuspecting TA leaders, who aren’t in the know about what’s going on with technology in their organizations.

– There are better ATSs on the market than Workday, Taleo, and Successfactors by giant margins. Yet, they take up most of the enterprise market share. My Enterprise HR and TA friends will tell me that the enterprise ‘suite’ is a necessary evil they can’t get away from. I will continue to argue there is no real reason to have your employee data (HRIS) and your candidate data (ATS) in the same database. Any basic Business Intelligence tool can pull the data you need from either one of these systems to give you anything you might need in combining those two data sets. Which, in reality, is rare.

– The evolution of the Talent Acquisition/Recruiting Platforms/Marketplaces being built out by many high performing ATSs (Greenhouse, SmartRecruiters, Jobvite, iCIMS, etc.) will be a competitive advantage for organizations that use it, over the enterprise HRIS recruiting modules, and it won’t even be close. But, the reality is, F500 organizations have brands that probably make this somewhat negligible in the short-term.

– Wait, people are still using Brassring?