Category Archives: Candidate Experience

Is Mobile more Trump or more Hillary?

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If you’re into broad political strokes, let’s play a game. Let’s say for the sake of this game, what would be considered traditional Democratic supporters tend to have less resources at their disposal than traditional Republican supporters. Most of us in HR would then believe that Trump probably should have a larger mobile strategy than Hillary, given the assumption that Republicans tend to have higher incomes and therefore more access to mobile devices.

 

We tend to act this way in HR. We believe that if you want to attract high-tech talent you must have a mobile job strategy. Our young, educated tech-savvy workforces want to do everything via mobile. Payroll, benefits options, retirement, transfers, etc.

 

The reality is, we have this totally backward!

 

The Pew Research Center found that low-educated, low-income wage earners – your hourly employees – are more likely…

 

Check out the rest of my article over at Paychex’s Worx Blog! Along with the 4 things you need to launch mobile-enabled software to your employees! 

 

Falling In Love With Your Job

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Do you know what it felt like the last time you fell in love?

I mean real love?

The kind of love where you talk 42 times per day, in between text and facebook messages and feel physical pain from being apart? Ok, maybe for some it’s been a while and you didn’t have the texts or Facebook!  But, you remember those times when you really didn’t think about anything else or even imagine not seeing the other person the next day, hell, the next hour. Falling “in” love is one of the best parts of love, it doesn’t last that long and you never get it back.

I hear people all the time say “I love my job” and I never use to pay much attention, in fact, I’ve said it myself.  The reality is, I don’t love my job. I mean I like it a whole lot, but I love my wife, I love my kids, I love Diet Mt. Dew at 7am on a Monday morning. The important things in life!  But my job?  I’m not sure about that one.  As an HR Pro, I’m supposed to work to get my employees to “love” their jobs.  Love.

Let me go all Dr. Phil on you for a second. Do you know why most relationships fail? No, it’s not the cheating. No, it’s not the drugs and/or alcohol. No, it’s not money. No, it’s not that he stop caring. No, it’s not your parents. Ok, stop it. I’ll just tell you!

Relationships fail because expectations aren’t met.  Which seems logical knowing what we know about how people fall in love, and lose their minds.  Once that calms down – the real work begins.  So, if you expect love to be the love of the first 4-6 months of a relationship you’re going to be disappointed a whole bunch over and over.

Jobs aren’t much different.

You get a new job and it’s usually really good!  People listen to your opinion. You seem smarter. Hell, you seem better looking (primarily because people are sick of looking at their older co-workers). Everything seems better in a new job.  Then you have your 1 year anniversary and you come to find out you’re just like the other idiots you’re working with.

This is when falling in love with your job really begins. When you know about all the stuff the company hid in the closet. The past employees they think are better and smarter than you, the good old days when they made more money, etc.  Now, is when you have to put some work into making it work.

I see people all the time moving around to different employers and never seeming to be satisfied.  They’re searching. Not for a better job, or a better company. They’re searching for that feeling that will last.  But it never will, not without them working for it.

The best love has to be worked for. Passion is easy and fleeting. Love is hard to sustain and has to be worked, but can last forever.

Michigan Recruiter’s Conference 2016 Takeaways

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Last week the 3rd annual Michigan Recruiter’s Conference took place in Grand Rapids, MI onsite at our corporate host Amway World Headquarters. 150 Corporate Talent Acquisition Leaders and Pros participated and heard from an outstanding lineup of speakers including Gerry Crispin, Laurie Ruettimann, Chris Bailey, Kerri Mills and Katie Born.

I leave each time amazed at the talent we are able to bring into Michigan! Some of the brightest minds and ideas in the talent acquisition industry, but also the passion the TA pros in Michigan show in coming in and engaging with each other on a peer level.

My Takeaways from MRC 2016: 

– It takes a very confident HR and/or TA Leader to want to bring in another 150 corporate TA pros into their own shop. We’ve been extremely lucky with Accident Fund, Spectrum Health and now Katie at Amway over the past three years. I think it demonstrates how important TA is to the organizations that host and how important developing their team is to that leader.

– Gerry Crispin comes in and looks like he’s been in TA for 40 years. Wait, he has! But, for those who haven’t seen him, they believe, “oh, here comes some old dude to tell us how he recruited people back in WWII!” Gerry always blows them away!!! He is so on top of how the best, most innovative TA shops are doing it on the planet, he leaves with jaws dropped. I always chuckle at the young bucks who had no idea they are about to get completely schooled by an old dude!

– You know you have a great speaker when people can’t write down the ideas fast enough! Kerri Mills had pens burning up at MRC. I had a feeling she would kill after seeing her presentation at SourceCon and she did awesome. Side note: when you work at Indeed, people expect you to know everything about Indeed!

– People who can tell a good story, are great speakers. Laurie Ruettimann and Chris Bailey both killed with great stories! They had great content as well, but you could tell me how to make Mac and Cheese and if it’s wrapped in a great story I’ll be entertained for an hour! Also, if you have a British accent you’re automatically considered brilliant, funny and adorable by an American audience. (Note to self: work on British accent)

– In classic HROS.co fashion, Amway’s TA Leader Katie Born figuratively opened her Kimono and shared what she and her team were working on to the entire talent market in their area. The good and the bad. What’s working and what they still need to get better at? What tech we’re using and what tech we’re looking at? It was a great example of what we should all strive for as TA Leaders.  Bravo!

I had one trainwreck moment. The idea was to speed network. I hate when people go to a conference and either sit alone or sit with the only people they know, so my idea was to get them to meet 4-5 new people and make some connections. Great idea! But 150 people trying to find smaller groups of three in a room was comical and loud! In the end, people did meet new people!

Our goal for MRC 2017 is to be in the Detroit Metro Area! To bring Detroit its first ever corporate talent acquisition conference specifically for Michigan TA Pros and Leaders! Want to be a part of it?  We are currently looking for a corporate host! What does that mean? We need a big room that can hold 150 or so people, with tables and some AV equipment!

We’ll bring the food, the talent, and the TA Pros!  We just need to use your space for the day. Let me know if you’re interested (timsackett@comcast.net).

 

It’s Super Hard to Write a Cool Job Posting!

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Almost every solid TA pro and leader I know wants to have cool, hip, on fleek, whatever new saying the kids on Snap are saying, type job postings. What most organizations end up with is still the old written job description, KSAs, boring I just feel asleep same posting as they always have had.

The main problem is you usually have some over-conservative lady in a cat sweater cardigan who a tiny ounce of power and believes you adding the word “crazy” to your job posting will get you put in prison. True Fact: I’ve been in the HR/TA game for twenty years and still to this day I have never seen anyone go to prison for getting ‘crazy’ with job postings!

I even, yes this is true, saw one company not put “EOE” on their job posting! Yep, no prison! Not even a fine! No grounding. Nothing!

Still, most of us struggle to do something about our crappy job postings and job descriptions. Well, Apple tried to do something! They got creative, kudos for that, but sometimes being creative and HR don’t mix well. Apple’s attempt was to create “Apple’s Orchard” (see what happens when HR and Creative get together! Lame city!) to attempt to recruit entry-level marketing professionals to Apple.

Because you know what’s really hard to do!? Get entry level marketing grads to want to come to work for Apple! Here’s how it sounded:

“The moment is now. Throw everything you know out the window. All in. Head first. Join the Orchard. If you’re lucky enough to make the cut, expect to surround yourself with like-minded souls who are as terrified and excited as you are. Be part of a hand-picked team with a plethora of talent. Kick ass together. Panic together. Grow together. Work alongside the brains of all the iconic work you love from Apple. Watch and learn. Trust your gut. Challenge our ways. Have an impact on everything you touch. Be prepared to stumble and fumble and embarrass yourself. It will be messy, and it won’t be pretty at times, but if you stick together as a team, you’ll build a special bond and something truly great will come out of it all. Take it from us. It’s the only way. Does this whole proposal sound crazy to you? Good. We like crazy.”

“We live crazy!” Like certifiably crazy? No, wait, I’m asking for a friend, who’s locked up..

Apple was forced to take down the land sight almost immediately after complaints started raining down on them like dollar bills at a strip club where you took the new entry level marketing recruits to show them how cool you were.

It’s kind of creepy and overzealous, right? I’ll give them credit for trying to be creative. Apple found out what most of us find out. Writing really good, creative, engaging, funny, endearing, job postings are really freaking hard! 99.9% of TA and HR pros will never be able to do this. My advice is to go out and hire real creative types to do this work, don’t kill yourself trying to do it yourself.

 

 

Cutting Corners Equals Better Performance

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So, there’s this famous behavioral learning study that gets performed over and over by various researchers. It’s basically the lever study in which if you learn to pull the lever something good happens. The classic is usually a monkey and the treat is a banana. Monkey learns to pull the lever and they get a treat.

The question always is, how long does it take or how many steps, can we train them in some way to do this quicker. Recently, a similar study was done with children and dogs. The researchers found they could train the children in five steps to they would get pretty good at pulling the lever and getting the treat.

The dogs, on the other hand, were another story! You see, dogs can be trained very well, but their natural instinct is not to follow rules, but to find the fastest way to gratification. The dogs mostly just went right for the box, tore off the lid, and got the snacks. Guess what? You don’t have to push down a lever if you rip off the top!

Dogs are good at cutting corners.

When I worked for Applebee’s we constantly spent time and resources training cooks how to cook new menu items. We built entire programs, did training sessions, had rewards, would go back and constantly check and test. It was critical that the Tequila Lime Chicken you ordered in Detroit was the same Tequila Lime Chicken you ordered in San Diego!

Problem was, the best cooks would always find ways to cut corners and do it as well, if not better, and faster! We would have it timed out and stepped out to the second and the data would start rolling in and show us that some kitchen in a location in Indiana is cooking it 45 seconds faster than everyone else!

It was our cooks that found if you take a skillet, turn it upside down over a piece of cooking chicken, you can cook that piece of chicken like a third faster without losing any moister or taste! At first, we pushed back in operations and sent memos out to not do this! It wasn’t “procedure”! Not soon after our test kitchen sent out specs on how to ‘dome’ chicken using an upside down skillet!

Cutting corners became the new procedure!

Organizations usually have an issue with folks who cut corners. It’s believed that cutting corners will lead to lower quality, less customer satisfaction, etc.

To me, many times, cutting corners is the first indicator that you’ve loaded in a bunch of waste into your process! Many times the people cutting corners are showing you there might be a better way of doing things, a faster way, an easier way. I’m a big believer in let’s not make this harder than we have to

Want to increase performance in your organization? Look for those cutting corners and determine are they just being lazy, or have they figured out a better way!

College Students Don’t Know You Want Them!

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For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.
Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!
What can you do to make your company stand out and be remembered while you’re on campus? Try these five things:
1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, student newspaper, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.
2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come see you.
3. Make a splash in high traffic areas the day of your visit. College kids haven’t changed much, they like free food and drink, free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.
4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair day. Stand out and be the employer that is there when no one else is!
5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

How the Largest Company in the World does Employment Branding!

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Everyone loves to dump on Walmart. They’ve done enough in their past to make it easy, but I love to tell people working in HR or TA at Walmart is probably the toughest HR or TA gig on the planet! Why? Because of the challenges they face with their brand!

That’s why this recent Employment Branding video done by their CEO is freaking BRILLIANT! Check it out:

It’s clearly a take off on Jerry Seinfeld’s web series “Comedian’s In Cars Getting Coffee” (which is awesome).

I mean really! Can you imagine going to your CEO and saying, “Hey, Doug, we’ve got an idea? We’re going to have you drive around with Ted in his used Toyota Camry. We’ll video it as he asks you random questions and tries to make you act like a fool. Sound good?” How do you think your CEO would react? Would you even get into the CEO’s office to ask!?

It’s really hard for a CEO of the world’s largest company to come across like a normal person! But, Doug McMillon does it perfectly! Is it me or is McMillon, way too close to “McMillion”!?  Maybe just a coincidence…unfortunate last name for a CEO of the world’s largest company! (FYI – Doug made $19 “million” last year)

So, what did we learn about Walmart and Doug?

– Doug takes a nap on Saturday afternoon after returning from work. (Man of the people – we all want to take a nap on Saturday afternoon!)

– Great Chewbacca impression. (Willing to make fun of himself – not your normal CEO)

– Walmart overuses phrases like every other corporate, and Doug will make fun of it. (Willing to make fun of Walmart in a respectful way.)

– Walmart doesn’t need to ‘remake’ itself, it needs to remember who it is. (Founder’s culture – Sam Walton knew what the hell he was doing, let’s remember that.)

Basically, Walmart just gave you a perfect guide on how to brand yourself to your possible talent pool! If your leader can come across this way, the hope is those under him will follow the lead. It’s not easy. They have a ton of work in front of them, but this is a great first step!

Toughest job on the planet – HR and TA at Walmart. You think you’ve got problems? Try managing an organization that has 2.1 Million employees, runs on razor thin margins and has to be customer-first focused.

Kudos to Doug and the EB Team at Walmart on the video!

 

The 2016 Fall Michigan Recruiter’s Conference!

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This is the third annual conference we’ve done and they just keep getting bigger and better! We’ll have 150 Corporate TA Pros and Leaders joining us this conference, all working to become the best damn TA pros we can be!

This year’s lineup includes:

– Laurie Ruettimann – Mrs. Punkrock HR-Cynical Girl-Marathon Runner!

– Gerry Crispin – The Godfather of Candidate Experience & Co-Founder of CareerXRoads!

– Ambrosia Vertesi – Mrs. HR Open Source

– Chris Bailey – Mr. TEDx Seven Mile Beach, the King of Cayman Islands HR & Anything Over Ice!

– Kerri Mills – 2015 SourceCon Grandmaster Sourcing Champion, Indeed TA Pro & @TheJobGirl

Friday, October 14th onsite at the Amway World Headquarters in Grand Rapids, Michigan!  You can check out more details here – Michigan Recruits! 

Registration is now open! It’s $49! Why?  Because we think paying thousands of dollars to attend a great conference is out of reach for most Talent Acquisition budgets! At least it was in almost every organization I went to!  We wanted to bring great recruiting content, national level content, to our own backyard in Michigan!

REGISTER HERE! (It’s filling up quickly, we have limited space!)

We’ve designed this conference to be a corporate Talent Acquisition safe-zone! What does that mean?  Third party agency recruiters will not be invited. It’s not that we don’t like the agency folks. It’s that agency folks can’t shut themselves off when it comes to selling!  We want an environment that is about learning and development, about raising the recruiting game of all those attending.

Check it out! You won’t find a better one-day lineup anywhere in the world for $49! It’s crazy. Also, a big shout out to our two main sponsors – ViziRecruiter and CareerBuilder – without them we couldn’t keep it this cheap!

 

The Rooney Rules Killed NFL Diversity Hiring

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What the heck is the Rooney Rule?

“The Rooney Rule is a National Football League policy that requires league teams to interview minority candidates for head coaching and senior football operation jobs. It is sometimes cited as an example of affirmative action, though there is no quota or preference given to minorities in the hiring of candidates.”

Basically, in 2003 the NFL decided that finally, enough was enough in a league where the majority of its players are black and the majority of its head coaches are white. The Rooney Rule was established to try and fix this issue. When it first started it was more effective than previous hiring cycles and 26% of hires in the NFL for head coaches were of minority hires.

ESPN’s Outside the Lines discovered the problem has gotten worse, not better, over the past five years only where 1 out of 22 hires has been a minority head coach.

So, what happened?

It’s classic corporate problem fixing. The try and cure a symptom of the problem and not the problem. Follow my logic:

  1. We need more minority hires!
  2. The problem is perceived to be we don’t hire minorities, if we did, it would solve our problem. Minority coaches are just as good as white coaches, they just aren’t getting interviews.
  3. Look it works! We started mandating you had to interview minorities and instantly minority hiring went up. Give us a trophy!

Then, it stops working.

The Rooney Rule stopped working because interviewing potential minority head coaches was not the issue. The issue is we have a lack of minority coaches in general. I’m not sure why this is, but I have a theory.

When I was growing up many of my white male friends had a dream. That dream was to play college sports. Probably very similar to most black males of that same age. The other part of that dream was that would come back, teach gym and coach. I think this is where the paths separated in the coaching funnel.

I have three sons, all of whom play sports. When I hear them talk with their friends, I still hear the difference. The white kids want to be teachers and coach as a profession. The black kids don’t talk about this path as often. All of them want to play college athletics, but it would seem from my experience that at some point white kids believe teaching and coaching as a viable career and blacks are less likely to believe this is their career path.

Obviously, this is very anecdotal. I’m one guy with one experience, but I did coach youth sports for 17 years and saw this happen time and time again.

The Rooney Rule is failing not because minorities aren’t getting interviewed. The Rooney Rule is failing because not enough minorities are getting an opportunity to coach, or are not choosing the coaching path as a career.  One other issue that comes into play here is obtaining at least a four-year college degree and the access to affordable education.

For those who don’t know most NFL coaches get their start by coaching in the NCAAs. To coach in the NCAAs you must have a four-year degree at almost every school I’ve ever heard of. In fact, there have been NCAA head coaches fired for lying about having a degree and it was found they actually didn’t when switching jobs and the new institution did a degree verification.

So, why should you care about NFL diversity hiring?

In a nutshell, this is all of our organizations trying to diversify our workforce.  If you don’t try and fix the real problem, getting minorities to believe your profession is a viable career path, you’re never going to fix your issue, you’re just going to poach the few in the field from each other.  That means you need specific minority scholarship programs, minority internship programs, etc. At a level, that is commensurate with the level of hiring you’re trying to achieve!

I hear executives all the time talk about increasing minority hiring, but it’s just talk, not programs and dollars. This is the NFL’s issue as well. The NFL needs to specific program under the Rooney Rules that gets teams to hire more minority coaches in general, not just head coaches. They’ve begun with the NFL Minority Fellowship, which in 2015 had 134 participants, and their is hope this will have an impact in the future. Programs like these are what organizations need if you’re serious about diversity hiring.

The Candidate Fade Away

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There’s this thing that happens with dating nowadays, called the Fade Away.  I know this because I have teenage sons.  The Fade Away is when you’re dating someone and you know it’s not for you long term, but instead of just telling that person you start the Fade Away process.

You stop talking and start texting.  The texting slowly becomes less frequent, spread out and shorter in length, to eventually stopping altogether.  No finalization.  No uncomfortable exchange of items. Just fading away into a life without that other person being in it.

You see, back in my dating days, well, we didn’t have texting.  You had phone calls that you could duck for a while, but let’s face it your parents were not going to cover for you, so eventually, you had to face the other person.  Those conversations were awful, I so wish I had the fade away!

Because of how we treat our personal relationships today, candidates are now using the Fade Away on companies.   Recruiters talk to a candidate, they seem excited, they call you back every time you call them.  They give you their cell phone number and you begin to text. All is right in the recruiting world.  At some point, the candidate decides that the position, or the company, or you just isn’t right for them and they stop returning calls and texts.  It’s not all at once, it just gets less, until it fades away completely.  Just like we were dating.

Here are some ways to stop the Candidate Fade Away:

1. Be the understanding Girlfriend.  You know the type: “No! No! Really!  I get it! At any point you aren’t cool with this, I’m totally cool with this, let’s just make sure we are straight with each other and tell each other!”  Then you tell her and she loses her effing mind! Okay, ladies, I know, it works both ways!  As a recruiter start out the candidate relationship like this, be a pro. “Tim let me tell you how I work up front.  There is going to come a time when you might feel I presenting you something that you just don’t want for some reason. I’m completely cool with that, I’m presenting you.  I’m your Jerry Maguire. Let me know right away, and I’ll make sure we both look good when speaking to the company and hiring manager.  But I need to know up front what’s going on.”

2. It’s about you, not me.  Find out how the candidate prefers to be communicated to and have them set the terms.  This usually works out well, because they become invested.  You told me this is how you wanted to be communicated to, and I’m following what you wanted.  Experienced recruiters usually hate this route because they’ve been trained to ‘control’ the candidate.  Used in the right manner it can be very effective.

3. Call out the Fade Away!  Making fun of what is going on won’t connect with everyone, but it will definitely connect with some.  Many folks will get defensive if you call them out on the Fade Away, but if you have fun with it, you’ll get some to come back around and laugh it off. “Timmy! Are you trying to break up with me!?  Come on, let’s talk this out, we could be so good for each other, at least talk to me before you break up with me!”  You’ll get a response to this, trust me!