Category Archives: Communication

It’s Super Hard to Write a Cool Job Posting!

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Almost every solid TA pro and leader I know wants to have cool, hip, on fleek, whatever new saying the kids on Snap are saying, type job postings. What most organizations end up with is still the old written job description, KSAs, boring I just feel asleep same posting as they always have had.

The main problem is you usually have some over-conservative lady in a cat sweater cardigan who a tiny ounce of power and believes you adding the word “crazy” to your job posting will get you put in prison. True Fact: I’ve been in the HR/TA game for twenty years and still to this day I have never seen anyone go to prison for getting ‘crazy’ with job postings!

I even, yes this is true, saw one company not put “EOE” on their job posting! Yep, no prison! Not even a fine! No grounding. Nothing!

Still, most of us struggle to do something about our crappy job postings and job descriptions. Well, Apple tried to do something! They got creative, kudos for that, but sometimes being creative and HR don’t mix well. Apple’s attempt was to create “Apple’s Orchard” (see what happens when HR and Creative get together! Lame city!) to attempt to recruit entry-level marketing professionals to Apple.

Because you know what’s really hard to do!? Get entry level marketing grads to want to come to work for Apple! Here’s how it sounded:

“The moment is now. Throw everything you know out the window. All in. Head first. Join the Orchard. If you’re lucky enough to make the cut, expect to surround yourself with like-minded souls who are as terrified and excited as you are. Be part of a hand-picked team with a plethora of talent. Kick ass together. Panic together. Grow together. Work alongside the brains of all the iconic work you love from Apple. Watch and learn. Trust your gut. Challenge our ways. Have an impact on everything you touch. Be prepared to stumble and fumble and embarrass yourself. It will be messy, and it won’t be pretty at times, but if you stick together as a team, you’ll build a special bond and something truly great will come out of it all. Take it from us. It’s the only way. Does this whole proposal sound crazy to you? Good. We like crazy.”

“We live crazy!” Like certifiably crazy? No, wait, I’m asking for a friend, who’s locked up..

Apple was forced to take down the land sight almost immediately after complaints started raining down on them like dollar bills at a strip club where you took the new entry level marketing recruits to show them how cool you were.

It’s kind of creepy and overzealous, right? I’ll give them credit for trying to be creative. Apple found out what most of us find out. Writing really good, creative, engaging, funny, endearing, job postings are really freaking hard! 99.9% of TA and HR pros will never be able to do this. My advice is to go out and hire real creative types to do this work, don’t kill yourself trying to do it yourself.

 

 

5 Steps to Becoming the Most Liked HR Pro Ever!

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The old adage “I’d rather be respected than liked” was made up by people who didn’t have any friends!  And it’s been perpetuated for centuries by HR Pros who didn’t think it was professional to have friends in their organizations.  “I’m not their friend, Tim, I’m in HR and there is a reason we lock the doors to our department!”

I look it this a bit differently. Make friends first.  That is all.  No, “then” or “after that”, just make friends.  Do you know why HR Pros don’t make friends with employees? Yes, you do, it’s because “We don’t want to fire our friends!” or “We need to remain impartial” or “I’m stupid” (I made that last one up, which if your stupid you probably didn’t know).

The reality is, we do things attempting to stop stuff that probably will never happen.  When is the last time you truly had to fire a friend?  “Never – because I don’t have friends that work for me!” No, really, when? Most of us would say, “Never”.

The problem with not allowing yourself to be friends with non-HR employees is that you lose a major source of influence within your organization.  Also, it sucks eating at your desk every day.  And you decrease your eventual dating pool. But, really it’s the influence!  So, here are 5 steps you can do to be more liked and make more friends at work:

1.  Stop being a know it all.  HR people act like they created Congress, everything is legal this or legal that. Stop it! Be normal. 99% of stuff HR thinks might happen, doesn’t happen. Trying to mitigate 100% of the risk in your organization makes people hate you and it doesn’t help you do your job better.

2. Make a fool out of yourself once in a while.  You’re not that important that you have to act like Mr. Manners all the time. Having employees laugh at you because you did something silly, foolish and/or crazy, will help them believe you might be normal.

3. Hang out with the smokers! Let’s face it smokers are cool and know everything that goes on in your organization – you want them as friends.  I don’t smoke because it’s gross, smells and will kill you, but I love hanging with smokers, especially if they have one of those voice boxes they talk out of!

4. Go out to Lunch with Non-HR Employees.  Preferably not with the smokers because that isn’t appetizing at all.

5. Kiss another employee on the mouth at the office Christmas party! Kidding, just making sure you were paying attention.  Don’t do this, unless you’re really drunk and want to leave a legacy. Here’s the real #5 – Spend 50% of your time away from your desk visiting employees and hiring managers, even the ones you don’t like.  This will change your professional life forever.

Being liked in HR is important it allows you to do your job in a much more efficient manner than when people don’t want you around.  It’s not about respect – you can have both – and given the choice of having respect and being hated or having respect and being liked – well, let’s just say I hang out with smokers.

The Best Feedback I’ve Ever Been Given – HR Tech Edition!

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Yo! HR Tech Geeks! I’m at The HR Technology Conference next week Oct. 4-7th and I’m doing a really fun project with the great folks at Halogen. If you don’t know Halogen they’re the HR technology leaders when it comes to performance management and recently did a full integration with Jobvite to offer a full end-to-end talent management suite.

At HR Tech 2016 Halogen, and I, will be collecting the best feedback you have ever been given and what the impact was on you! I share mine in the video below –

I would love to meet you in person at the Halogen booth #2209 on Wednesday, Oct. 5th from 10-10:30am or on Thursday, Oct. 6th during the Lunch Break. We can swap best feedback stories and if you’re up to it I would love to video you and your story and make you internet HR Tech famous! So, come check it out, we’re going to have a lot of fun with it!

FYI – Bonus points if you come to the Halogen Booth #2209 and bring me a Diet Mt. Dew!!! 

The Cost of a New Hire is $1000-$5000!?

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Ryan Holmes, the CEO at HootSuite, recently posted an article over at LinkedIn. Ryan is, of course, an “Influencer” for LinkedIn, because he’s a CEO and because he works for a cool brand like Hootsuite. Who cares if he knows what he’s talking about, he’s from Hootsuite, muthfucka!! He must be influential!

Anywho.

Ryan was actually talking about Google’s “bungee” program (see if you’re influential you talk about Google!) and how millennials only care about being developed. Because if we know anything we know young people are great judges of what they actually want. So, Ryan and Hootsuite are actually coming up with their own copycat program and calling it “stretch”.

This program basically allows Hootsuite employees to try out other roles within Hootsuite one day per week, and if it goes well to eventually into that role full time. The basis of the program being that “great employees will be great employees in any role, given the change”.

But, one other big thing jumped out from the post. Remember this is a CEO of a major company. He based all of this program on cost of turnover and believes his cost of turnover is $5000 per employee leaving! $5000!? Now, if you spent 17 seconds in Talent Acquisition you know there is no way $5000 covers the cost of a top employee, probably not even a crappy employee.

SHRM, and other organizations, continually throw numbers at HR and TA that say they believe the cost of turnover is usually 1 to 1.5 times the salary of the person leaving. Do you see the problem with the HR math we have?

CEO believes that it cost $5000 to replace an IT Developer in your company making $85,000. You believe is costs $85,000-125,000 to replace that person. THIS is a major problem and disconnect!

It would be easy for me to say, “well Ryan just pulled some bad data from some crappy content put together by a TA tech vendor to help shape their own story”, but it’s truly the reality for most executives. This is why I constantly caution TA pros and leaders to stop using the 1-1.5 times metric and start asking your executives what they think it is.

In my experience, what I find is most executives, for a professional position will usually give you a number around $10,000. The biggest miss of executives is they never calculate the revenue and profit a great employee produces versus a bad employee or having that position left open. This is where the SHRM number comes from.

This is problematic because most executives won’t tie revenue numbers to someone who’s not in sales, wrongly, since everyone in your organization has an impact on revenue and profit. So, you can fight this battle, which you’ll mostly lose, or you can just go with what they believe and build your story from there.

$5,000-$10,000 per lost employee aren’t small numbers, it’s still significant dollars to work with as a TA leader, and you’ll get better buy-in from CEOs like Ryan!

 

Can a Better Lunch Experience Lower Employee Turnover?

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You might have seen this recently, a sixteen-year-old girl from California, Natalie Hampton, developed an App called, “Sit With Us”. The App basically lets kids know who in the lunch room would be open to sitting with them. She came up with it as a way to help stop bullying:

“At my old school, I was completely ostracized by all of my classmates, and so I had to eat lunch alone every day. When you walk into the lunchroom and you see all the tables of everyone sitting there and you know that going up to them would only end in rejection, you feel extremely alone and extremely isolated, and your stomach drops. And you are searching for a place to eat, but you know that if you sit by yourself, there’ll be so much embarrassment that comes with it because people will know and they’ll see you as the girl who has nowhere to sit.”

Through circumstance, she gets to go to a new school and has a different experience. She is now accepted, she has people to eat lunch with, but she remembers how having no one made her feel, and comes up with this idea for the App.

She’s awesome. The world needs more Natalie’s!

This idea has got me thinking about how this could have an impact at our workplaces as well. We already know that having a best friend at work increases tenure and happiness at work. Having someone to go to lunch with is usually the first step in making a new friend!

The tech is simple which is why it makes so much sense. We go through so much effort and resources to get people hired. We provide great orientations and onboarding. Then we kind of leave it up to them to figure the rest out. We all probably think the same thing, “Well, we’re all adults, go make friends!” or “Their boss, and the team, will make them feel welcome.”

Then, we hear from their boss that they put in their notice and we’re shocked.

A workplace version of “Sit With Us” could really help individuals in organizations quickly feel like part of the team. Like they have a place. Like they found ‘their’ place at your organization. The best hires are the ones we never have to make.

I see tons of technology in HR and TA and I’ve even seen a few employee communication technologies that could probably be used in this capacity but weren’t designed to just do this. (If you know of one, please share it in the comments so everyone can check it out!)

 

 

 

Recruiting Secret #5

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Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well fill everyone in…

Recruiting Secret #5

I haven’t read a cover letter to a resume since 1999.

If you are sending a cover letter with your resume, the recruiter that is receiving that letter thinks you’re a moron. If you’re being told to develop and send a cover letter, the person telling you to do that is a moron.

Cover letters died when ATSs began accepting applications and resumes. At this point, even if you are able to upload a cover letter, no hiring managers are ever going to see that, and most recruiters will never read a sentence of it either!

College Students Don’t Know You Want Them!

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For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.
Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!
What can you do to make your company stand out and be remembered while you’re on campus? Try these five things:
1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, student newspaper, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.
2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come see you.
3. Make a splash in high traffic areas the day of your visit. College kids haven’t changed much, they like free food and drink, free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.
4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair day. Stand out and be the employer that is there when no one else is!
5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

HR Pros – Stop it! Facts Really Don’t Matter

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If I know one thing in life, it’s that HR Pros LOVE facts!

We are the Queens and Kings of CYA, and nothing covers your backside better than a whole bunch of facts written down on a form, with copies of emails, and signatures on forms that said you understood what you signed!  It’s HRs little piece of Heaven.

So, you can understand why this recent study from Dartmouth has me concerned:

For years my go-to source for downer studies of how our hard-wiring makes democracy hopeless has been Brendan Nyhan, an assistant professor of government at Dartmouth.

Nyan and his collaborators have been running experiments trying to answer this terrifying question about American voters: Do facts matter?

The answer, basically, is no. When people are misinformed, giving them facts to correct those errors only makes them cling to their beliefs more tenaciously.

Here’s some of what Nyhan found:

-People who thought WMDs were found in Iraq believed that misinformation even more strongly when they were shown a news story correcting it.

-People who thought George W. Bush banned all stem cell research kept thinking he did that even after they were shown an article saying that only some federally funded stem cell work was stopped.

-People who said the economy was the most important issue to them, and who disapproved of Obama’s economic record, were shown a graph of nonfarm employment over the prior year – a rising line, adding about a million jobs. They were asked whether the number of people with jobs had gone up, down or stayed about the same. Many, looking straight at the graph, said down.

-But if, before they were shown the graph, they were asked to write a few sentences about an experience that made them feel good about themselves, a significant number of them changed their minds about the economy. If you spend a few minutes affirming your self-worth, you’re more likely to say that the number of jobs increased.

Why is this research important to HR Pros?  It shows us that your facts aren’t really the most important factor in trying to influence a decision one way, or another.  As HR Pros we tend to get ready for the ‘big meeting’ by getting all of our facts in line and making graphs for the PowerPoint presentation.  When in reality, you should be working on your delivery.  You could present total B.S. but in a way that is persuasive and has a better chance of getting your way than presenting your facts in your normal way!

Let me put this another way — if your executives think your recruiting function is broken and you can’t find talent, you presenting facts that say otherwise, won’t change their mind. In fact, they actually might think you’re even worse than before! No matter how clear your facts tell a different story.  What do you need to do?  You need to do a better job marketing how your function has changed.  Make them believe you’re now different. Speak different, act different.  Even if you continue with the same processes, you need to develop an internal department marketing plan that you’re not the same department!

Our perception is our reality.

How the Largest Company in the World does Employment Branding!

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Everyone loves to dump on Walmart. They’ve done enough in their past to make it easy, but I love to tell people working in HR or TA at Walmart is probably the toughest HR or TA gig on the planet! Why? Because of the challenges they face with their brand!

That’s why this recent Employment Branding video done by their CEO is freaking BRILLIANT! Check it out:

It’s clearly a take off on Jerry Seinfeld’s web series “Comedian’s In Cars Getting Coffee” (which is awesome).

I mean really! Can you imagine going to your CEO and saying, “Hey, Doug, we’ve got an idea? We’re going to have you drive around with Ted in his used Toyota Camry. We’ll video it as he asks you random questions and tries to make you act like a fool. Sound good?” How do you think your CEO would react? Would you even get into the CEO’s office to ask!?

It’s really hard for a CEO of the world’s largest company to come across like a normal person! But, Doug McMillon does it perfectly! Is it me or is McMillon, way too close to “McMillion”!?  Maybe just a coincidence…unfortunate last name for a CEO of the world’s largest company! (FYI – Doug made $19 “million” last year)

So, what did we learn about Walmart and Doug?

– Doug takes a nap on Saturday afternoon after returning from work. (Man of the people – we all want to take a nap on Saturday afternoon!)

– Great Chewbacca impression. (Willing to make fun of himself – not your normal CEO)

– Walmart overuses phrases like every other corporate, and Doug will make fun of it. (Willing to make fun of Walmart in a respectful way.)

– Walmart doesn’t need to ‘remake’ itself, it needs to remember who it is. (Founder’s culture – Sam Walton knew what the hell he was doing, let’s remember that.)

Basically, Walmart just gave you a perfect guide on how to brand yourself to your possible talent pool! If your leader can come across this way, the hope is those under him will follow the lead. It’s not easy. They have a ton of work in front of them, but this is a great first step!

Toughest job on the planet – HR and TA at Walmart. You think you’ve got problems? Try managing an organization that has 2.1 Million employees, runs on razor thin margins and has to be customer-first focused.

Kudos to Doug and the EB Team at Walmart on the video!

 

The Death of “No”

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Want to make a huge change to your HR career? No, really?

Okay, do this one thing:

Stop using the word “No”.

That’s it. Just stop it. Don’t say “No” ever again. HR pros lose credibility faster than anyone else because we are known as the “No” police. Employees, hiring managers, vendors, everyone comes to you expecting, knowing you will probably have one answer to their question and 99.9% of the time that answer is “No”! Or a variation of “No”, like “I need to check on that and get back to you”, which is just a “No” with an added delay so you don’t have to say “No” to their face.

HR Pros need to stop saying “No”.  As soon as you say “No” people withdraw from you and stop listening. You become the same old HR person they’re used to dealing with. You just got lumped into the heap of other crappy HR pros they’ve known in their career. Over one little stupid two-letter word.

So, what should you do instead?  Say “Yes”! Say “Yes” to everything and everyone!

“Tim, can we fire Jane?” 

“YES!!!”  “Yes, you can! Do you want to fire Jane now, after work, on Friday! Let’s do this! Yes!” 

Instead, we say, “Well, slow down, do you have the right paperwork? Have you followed the steps? Have you…” All these are “Nos” in other forms! As soon as you start down this path, your ‘business partner’ shuts down and believes you are not a partner, you’re a typical no-help HR person.

But, I know the documentation is important! I still say, “Yes!” It just sounds a little different:

“Heck, Yes! I’ve been waiting to fire Jane’s lazy ass for years! Let’s do this!” 

Now, what happens? I mean after your hiring manager picks their jaw up off the floor?  They come forward! The want to hear more. They weren’t expecting this! I also, follow it up with something like this:

“Just a quick second before we shoot Jane, I need to let the CHRO know we are doing this, totally supportive! But we’ll probably end up in court knowing we’ve got no documentation, but don’t worry we’re still doing this! I’ve been to court and I can help you prepare for your questioning on the stand, we got this!” 

It’s around this point where every hiring manager does one thing:

“COURT! I don’t want to go to court!” 

Well, Okay, I can help you with that, let’s make a plan!

Never in there did I say “No”, and in the end I got what we both wanted, and the hiring manager felt supported, not like I was against her.

Can we please kill “No” already!