Category Archives: Inclusion

Recruitment Marketing Is Not One-size Fits All!

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Hey, gang I’m running a sponsored post by the great folks at Spherion regarding their 2014 Emerging Workforce Study which has some really great data, check it out. 

The big ‘Wow’ that came out of the study for me is how organizations might be discounting how potential workers are using social media to influence their decision on who they work for! It used to be we would primarily rely on our social networks to give us insight to how we thought about potential employers.  “Oh! I know my aunt used to work there and she loved it!” Or, “I know my neighbor works there and says it’s awful!”   Now, it seems like we have an endless supply of opinions and connections about potential employers via the use of social media.

From the study:

    • 44% of workers believe social media is influential in their view of a company they might work for.
    • 51% of workers agree their company’s online reputation impacts its ability to recruit workers.
    • 46% of workers say when they consider new employment, the company’s online reputation will be as important as any job offer they are given.

Too many organizations still do not believe social media really has that much of an impact to their hiring, or their ability to attract the best hires. This is especially true in small and medium sized businesses (SMB). In reality, SMB organizations might be impacted by a negative, or positive, social media perception of candidates than larger organizations, where the data gets washed out by the many numbers.

One other piece that came from the study is how organizations are failing to market towards all generations.  Some of this, for sure, is based on the use of new media, which tends to target a younger workforce.  Organizations really need to dig into their recruitment marketing strategy and specifically look at what mediums are we using and what are those mediums getting us from a candidate demographic perspective.

More interesting data from the study:

    • Less than half (45%) of companies utilize tailored recruitment strategies based on different age groups or professions.
    • Yet, recruiting workers isn’t a one-size-fits-all approach. Manufacturing workers are mostly likely to land their job through a staffing agency, while accountants rely on professional associations and networking, IT workers use online sources and admin/clerical workers secure their jobs through classified ads and company websites.

The reality is most organizations don’t dig into this, because like Tom Cruise in A Few Good Men, you don’t want to know the truth!  The truth is, in my opinion, most organizations want to market towards younger workers, so they’re completely fine using a one approach marketing strategy that misses out on older, more experienced workers.  It’s a poor strategy, for sure, as more competitive organizations are figuring out very quickly on how to use and leverage a more experienced aging workforce.

Check out the 2014 EWS Infographic:

Spherion EWS Employment Life Cycle Infographic (first 3 phases)

 

 

 

 

 

 

 

 

 

 

Disclosure Language:

Spherion partnered with bloggers such as me for their Emerging Workforce Study program. As part of this program, I received compensation for my time. They did not tell me what to purchase or what to say about any idea mentioned in these posts. Spherion believes that consumers and bloggers are free to form their own opinions and share them in their own words. Spherion’s policies align with WOMMA Ethics Code, FTC guidelines and social media engagement recommendations. 

You Need a Professional Tribe

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One of the things I speak about when presenting to HR pros is there need to become part of the ‘Tribe’.  Meaning, if you want to have your seat at the table, you want to gain influence with your leadership team, you need to become part of that tribe.  How do you do that? Well, every tribe is different, you need to figure that out. There is no magical answer, but my guess is they have or do something in common. Find out what that is, and slowly work yourself into that tribe!

HR people struggle with this concept.

“Tim, I just want to do my job and go home!”  Okay.  Then stop bitching that you’re not getting any respect from your executives.  You’re choosing not to be part of that tribe.  Tribes take care of themselves.

You see, most HR pros place themselves on a professional island.  Just Tom Hanks in Cast Away, they’re all by themselves, plus maybe there own little ‘Wilson’ comfort toy picked up at a SHRM conference, a Monster stuffed animal, a Careerbuilder ‘recruiter’ doll, you know the ones!

I have a really, really cool tribe.  In fact, I have many tribes.  First and foremost of have my family.  My HRU tribe is next.  I probably spend more time with them, then my real family on a daily basis!  I also have a number of other personal tribes around youth sports, neighborhood, etc.

My FOT tribe is professionally very cool and satisfying. It’s a group of HR and Talent bloggers who are super smart and snarky, and they make me laugh every day.  I support this tribe and they support me.  They make my professional world better.  They help make me get excited about what I do, and how I do it.  They challenge me to be better. There are many subsets of that tribe, like the 8 Man Rotation tribe, the greater HR blogger tribe, etc.

Tribes are important.

HR and Talent Acquisition pros need to take down their locked HR office doors. Take them right off the hinges.  Get out and start getting involved with professional tribes.  Start in your own organization first.  Do you support a department or client group?  Get into that tribe, now!  Go to lunch with them. Go for drinks after work on Friday.  Bake cookies and bring them to the tribes.  All tribes like to eat and drink! Never underestimate the importance of being a part of that tribe.

I hear from HR pros who tell me all the time, “Tim, ‘they’ just won’t listen to me. How do I get them to listen?”  My first question is to ask them what relationship they have with whomever isn’t listening. That answer is usually, none, or next to none.  They aren’t part of that tribe. That’s the real problem.

I’m not saying it’s easy to break into every tribe. It might not be, but that shouldn’t stop you from trying.  Also, you can create your own professional tribes.  There are so many people just like you that just want to be a part of a tribe.  Go find them! Start a tribe.  You’ll be better for it.

Fall In Love With Ideas

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I use to have this issue.  I would come up with an idea.  I really, really good idea!  I would then work to make this idea a reality.  I would spend a lot of time, energy and resources making this idea come to life.  The work became more important than the idea.

Someone really smart would come along and want to change my work.  It would frustrate me. It would anger me.  I didn’t like them messing with my work.

I fell in love with the work.  With the process.

The work and my processes became more important to me than the original idea.  I was blind to see that those who were coming to me, to try and get me to change my work, were in love with my idea, but not in love with my work.

It took me along time to understand the value wasn’t in the work, it was in the idea.  Anyone can do the work.  The work can be done a number of different ways to get the same result. But the idea was the creation, the start.  Without it, there wouldn’t be any work.

So many of the HR Pros I know have this same issue.  We take great pride in our work, so much so, that we don’t allow others to come in and help make our ideas better.  We don’t allow them to get on board and be a part of something special.  Our pride, blinds us to see just maybe there might be even a better way to make our ideas become reality.

Fall in love with the idea. Don’t fall in love with the work.

What Do You See When You Look In The Mirror

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Was at ERE last week and got the chance to see John Robinson speak.  Here’s his story:

Very cool story and great example of a person who rises up over all that life can throw at you.  We all need these reminders, more than we usually get them.  Think your life is hard?  How about needing 30 minutes each morning to just be able to put on your clothes. Every. Day.

John said one thing that stuck with me.  After getting dressed in the morning and brushing your teeth, etc. We all at some point take a look in the mirror.  John asked, “What are you looking for when looking in the mirror?”  Do you know?  Ask yourself that same question. What are you looking at?

We are all looking for something wrong that is wrong with us!  That is a conscious decision we make, each and every day, before beginning our day.  We are looking for something wrong with us!  It’s so true, and so crazy!

We get ourselves looking good, ready for our day, all positive stuff, but we take one last look.  Before I leave is there anything wrong with me?  Did I miss something with my hair?  Leave some toothpaste in the corner of my mouth?  Does this shirt look right with these pants?

John’s point is that there’s nothing wrong with any of us.  We are who we are.  Some of us are tall, some are fat, some are black, some have no arms, some have scars.  This makes us different from each other, but not better or worse or ‘wrong’.

So, when you look in the mirror today, do me one favor.  Find something that is right with you, not wrong with you.

The New Hire Genius

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No matter what the organization, or what the industry this holds true.

You will never be ‘considered’ smarter by your boss, then you are on the first day you’re hired.

Take advantage and change as much as you can, as fast as you can.

It only lasts as long as the next hire into your department.

Then you’re back to being the idiot.

Is Your Recruiting Department Racist?

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At one point in my career, over a decade ago, I was working with a company where we hired a high percentage of foreign born applicants based on the technical skill set they had.  Many of the names of these applicants were extremely hard to enunciate.  Most of the hiring managers I worked with would spell the names out or say “the guy that worked at…” A few would try and say the names and butcher them badly.

Internally, in our recruiting department, we would ‘joke’ about asking these candidates to change their name to something it was easier for the managers to say, ‘Joe’ or ‘Charlie’ for instance.  Deep down we knew we had some managers who would be more willing to interview if the name came across as ‘Joe Vishay’ or ‘Charie Xjang’.  The manager would assume that because the candidate ‘choose’ an American name they must have better English skills.

It’s racism at a strange level.  You want to hire the person, but you feel because you can’t say their name, they must not be worthy.

Check out this video –

This Man Changed His Name From Jose To Joe And… by buzzfeedvideo

I know if I asked 100 HR and Talent Pros if they were ‘racist’, 100 would say they were not.  But, at a certain level we are.  We won’t interview Jose, but we’ll interview Joe. You won’t interview Marcus, but you’ll interview Mark.  My hiring manager wouldn’t interview “Arjun” but he would interview “Al”.

How do you stop this?

Hire Jose and Marcus and Arjun to do the hiring. That’s a start, at least.  Call out those hiring managers who continue to not want to interview qualified candidates because they can’t pronounce the name of the candidate.  You know who they are.

Also, educate your hiring managers, and give them the phonetic spelling of the candidates name.  Let your hiring managers know the pride they feel about their own surnames is shared by cultures all over the world.  I’m proud to be a “Sackett”. I get asked almost monthly by someone if I’m related to the Louis L’amour ‘Sackett’s’, and rarely do I point out those were fictional books!

Take the names off all your resumes you send to managers, as a ‘test’, and replace the name with a code number.  Did it make a difference in who they chose to interview? It’s a great inclusion exercise to have with your leadership team.

No one ever wants to admit they are racist.  The truth sometimes is very sobering.  This isn’t about blame, this is about fixing what’s wrong. Great leadership teams will understand this.

The Inclusion Reality

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Black, white, gay, straight, Christian, Muslim, Furry, Jock…

We went to the same school.

We vote for the same politicians.

We both loved Breaking Bad and our burritos with pinto beans instead of black beans.

Equals hired.

Hired doesn’t equal the most skills, it equals the most connections made with those interviewing you.

Unless you know you’re hiring people who, specifically, think different than you, inclusion is a mirage.

There Are Only 6 Ways To Engage Employees

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We think there are millions of ways to engage, or disengage, employees but there aren’t.  Truly, there are only six.  The six basic emotions we feel as humans, which are:

1. Anger

2. Disgust

3. Fear

4. Happiness

5. Sadness

6. Surprise.

Knowing there are only six doesn’t necessarily make it any easy for us to figure out how to raise engagement, but at least it will help you giving you a concrete starting point.

Let me help get you started.  Of the six, only one really help you engage in a positive way: Happiness. The other five can all be very disengaging factors: Anger, Disgust, Fear, Sadness and Surprise.

So, you want to raise engagement?  Well, that seems easy, happy employees will equal engaged employees.  But, you’ll have your haters which will say, “Tim! Just because I’m happy doesn’t make me ‘Engaged’!” Yes, you’re right.  But, have you ever tried to engage an employee who was angry, disgusted, fearful, sad or unexpectedly surprised?  It’s tough.  If I need to increase engagement, I would prefer to start with happy employees.  Makes my job easier.

In the short term you could ‘engage’ employees by the negative emotions as well, but that never plays out well long term.  I can make employees fearful for their jobs, their livelihood and they will perform better, for a little while and seem very engaged. Until they find another job.  All the negative emotions can be played out like this.

So, I’m left with Happiness.  It’s not a bad emotion to be stuck with if you can only have one that helps you.  I like happy people, even on Monday mornings.  It’s better than assholes for sure!

We focus our engagement on so many things that have little impact to the emotion of happiness. We spend millions of dollars a year on leadership development, because better leaders raise engagement, we’re told.  We spend millions of dollars on building better environments because $800 office chairs raise engagement.   We spend millions of dollars on increasing wages and benefits, because more raises engagement.  But none of these really raise happiness.

“But, Tim! You’ve told us before you can’t ‘make’ someone happy.”

Ah, now we’ve come to something important.  If you can’t ‘make’ someone happy, how can we positively raise the engagement of our employees?!?

You can’t.  It’s a dirty little secret the engagement industry doesn’t want you to know (oh boy, can’t wait for Big Papi Paul to kill me in the comments on this one!).

You can raise engagement of your organization, though.  Hire happy people.  Happy people aren’t just happy some of the time, they’re predisposed, for the most part, to be happy.  Hiring happy people consistently over time will raise your engagement.  Do you have a pre-employment assessment for happiness?  Probably not. HR people hate happy people.

 

10 Mistakes You Don’t Want To Make In HR

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I thought it was time that I randomly start listing mistakes we make in HR and letting those coming into HR what not to do.  So, here you go, enjoy!

10 mistakes you don’t want to make in HR:

1. Hiring someone who reschedules their drug test more than once.  I’m willing to give someone one reschedule, stuff happens.  After one, if you’ve got a druggie trying to find out how to keep his Mom’s pee warm long enough to make it to the testing center.

2. Creating a leadership training program when it’s really one bad leader who just needs to be canned.  Everyone knows who the problem is, and now ‘HR’ is making everyone go through training one person needs.  They hate us for this.  Just shoot the one bad leader and move on.

3. Changing policy or making a new policy, when it’s really one idiot who is taking advantage of the current situation. See above.  We do this because *93% of HR Pros and Leaders are conflict avoidant (*Sackett Stats, it’s probably higher!).  Come join the 7% of us who aren’t, this side of the pool is really enjoyable!

4. Designing health benefits that are better for you, but worse for everyone else.  Don’t tell me this doesn’t happen!  It happens all the time.  The person in charge of plan design sees something that will help them, and believes it will also help everyone else.  Oh, look! We now can go see the Chiropractor for massages, but I can’t get my kid the name brand Asthma medicine he needs.

5. Talking about how much less money you make in HR, as compared to a bad performer in any other area. No one cares that you make $25K less than Mark in sales who is a buffoon.  It just makes you look bad and petty.

6. Throwing a fit about hiring an executives kid, or anyone else they want you to hire.  Just hire the executives kid.  This is not a battle you want to fight, it’s not worth it.  In the grand scheme of things this one hire doesn’t mean a thing.  The kid will either be good, average or bad.  Just like the rest of hires we make.

7. Designing a compensation plan which, by peer group, puts you higher than other functions.  I don’t care what the ‘Mercer’ data says, you shouldn’t put out there that you should be making $15K more than the person in Finance at your same level.  No one believes you, and they don’t trust you can handle this when the data doesn’t seem right.  This is especially sticky for Compensation Pros, who always believe they should be paid higher within the HR function.

8.  Thinking you can be ‘friends’ with people you work with, outside of work.  I’m not saying it can’t happen, it might.  It just becomes really bad when you have to walk into your BFF Jill’s office and ‘can’ her one day.   You can have very friendly relationships at work without inviting those folks over to the office for Girls Night Out.

9. Believing it’s not your job to do something.  In HR we fill the voids left by every other function.  It’s our job to do everything, especially those things no one else wants to do.  Never believe something is not your job!  It is.  Plus, that actually adds value to the organization.  Be the one function that doesn’t bitch and complain when they need to do something that isn’t on their job description!

10. Telling an executive they can’t do something because ‘we’ll get sued’.  Our job in HR is not to tell executives, or anyone else, they can’t do something.  It’s our job to tell them how they can get it done, while making it less risky to the overall organization.

What mistakes do you see HR makes?

 

Dad’s Don’t Get Work-Life Balance Empathy

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Max Shireson, the CEO of mongoDB, turned in his resignation this past week.  That announcement in itself isn’t really that big of a deal, CEOs turn in resignations every day.  The reason he turned in his resignation is huge.  I’ll let him tell it in his own words from a letter he sent to mongoDB’s workforce:

“Earlier this summer, Matt Lauer asked Mary Barra, the CEO of GM, whether she could balance the demands of being a mom and being a CEO. The Atlantic asked similar questions of PepsiCo’s female CEO Indra Nooyi. As a male CEO, I have been asked what kind of car I drive and what type of music I like, but never how I balance the demands of being both a dad and a CEO.

While the press haven’t asked me, it is a question that I often ask myself. Here is my situation:

* I have 3 wonderful kids at home, aged 14, 12 and 9, and I love spending time with them: skiing, cooking, playing backgammon, swimming, watching movies or Warriors or Giants games, talking, whatever.

* I am on pace to fly 300,000 miles this year, all the normal CEO travel plus commuting between Palo Alto and New York every 2-3 weeks. During that travel, I have missed a lot of family fun, perhaps more importantly, I was not with my kids when our puppy was hit by a car or when my son had (minor and successful, and  of course unexpected) emergency surgery.

* I have an amazing wife who also has an important career; she is a doctor and professor at Stanford where, in addition to her clinical duties, she runs their training  program for high risk obstetricians and conducts research on on prematurity, surgical techniques, and other topics. She is a fantastic mom, brilliant, beautiful, and  infinitely patient with me. I love her, I am forever in her debt for finding a way to keep the family working despite my crazy travel. I should not continue abusing    that patience.

Friends and colleagues often ask my wife how she balances her job and motherhood. Somehow, the same people don’t ask me.”

When we talk about ‘inclusion’ we aren’t really talking about everyone.  That’s the problem.  We wonder how possibly a woman could handle the pressures of being a CEO and being a Mom, but we never wonder, or even care, how a man handles the pressure of being a CEO and a Dad.   It’s expected a man can do both, we question if a woman can do both.  

There is a cultural expectation, wrongly, that as a man I can be CEO and a Dad and perform just fine. As a woman, I’ll have trouble doing both jobs, because the Mom does more than the Dad.  The mom cooks and cleans and nurtures and schedules and kisses booboos and, well, does everything for the family.  The lazy asshole Dad comes home and waits for the Mom to fix him dinner and his drink.  Really!?! Is that where we are in 2014?

I’m a Dad and a President of a company.  I feel for Max.  My wife does a ton, it can’t even be measured.  I don’t expect her to do everything and help out a ton with parenting when and where I can.  I assume if the roles were changed and my wife was a CEO, I would have to pick up more of her home and parenting duties.

This goes beyond just duties, though, this is about emotional connection.  As a Dad, like Max, why should I have less of a connection as a parent than my wife.  Why do we throw that cultural expectation onto our employees, on to our executives?  As a father I frequently feel failure.  Maybe it’s because I missed being able to have lunch with my son at school.  Maybe it’s because my wife has a stronger relationship with my kids than I do.  Maybe it’s because I trying to live up to a cultural expectation that I should be less of a parent.

No one ever wants to talk about how hard a man has it, trying to be a father and work.  It’s not ‘politically’ correct.  Men have it easier. End of story.  That sucks sometimes.