Category Archives: Social Recruiting

There is a huge disconnect in mobile recruiting!

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Pew Research  came out with some cool data recently on mobile usage and recruiting and a few things actually shocked me!  Check this out:

Americans with relatively low levels of educational attainment tend to lean heavily on their smartphones for online access in general, and this also play out in the ways members of this group utilize their smartphones while looking for employment. Among Americans who have used a smartphone in some part of a job search, those with higher education levels are more likely to use their phone for basic logistical activities – such as calling a potential employer on the phone or emailing someone about a job. On the other hand, smartphone job seekers who have not attended college are substantially more likely to have used their phone for more advanced tasks, such as filling out an online job application or creating a resume or cover letter.

If you’re an HR Pro like me, you believed the opposite of this was probably true! I think most TA pros and leaders would believe they couldn’t rely on mobile recruiting technology because those with lower education (thus lower income) would not have access to a smartphone. The opposite of this is true.

Lower educated individuals actually rely more on their mobile device to get online and communicate about things surrounding employment.

Currently, in the TA space most of the mobile recruiting push is around Tech hires.  Everything you read in regards to mobile recruiting will speak to the importance of having if you hire IT, but almost nothing if you’re trying to hire unskilled workers.  In fact, conventional wisdom still holds court when it comes to unskilled recruiting – paper applications, career page applications, job fairs, etc.

So, what is the major issue facing unskilled and lower skilled job seekers?  

Employers are still stuck on resumes and applications to get someone to apply.

Have you ever filled out an application on the screen of an iPhone 5?  It sucks! You won’t complete it. You’ll go to another company that is hiring and makes it easier to apply via another means, or by giving way less information.

Employers who are struggling to hire lower-skilled workers need to make some major changes to their mobile recruiting strategy.

Here are some tips: 

1. Have a mobile recruiting strategy, specifically designed for unskilled and lowers skilled candidates

2. Figure out what is the bare minimum of information you need to have some apply to a position via their mobile device. Get the rest when you see them in person.

3. Start measuring how your candidates are coming to you. Understand, while they might come to from a job board or online resource, that is still probably done by a mobile device. We need to change our mindset about how we attract lower-skilled workers via mobile.

This is a huge eye-opener to TA pros and leaders. Take note. Lower educated workers are more likely to use a mobile device to apply to your jobs than a highly educated worker!

 

 

What is your most valuable hiring source?

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As many of you know I’m a writer over at CareerBuilder’s recruiting blog called The Hiring Site. Great group of industry practitioners writing about everything related to talent and recruiting. Because of my relationship, they share cool data with me, that I can share with you!

Some of the most eye-opening stuff I’ve gotten recently is all around hiring sources, and it’s not stuff you normally hear about or see.  Let’s face it. We (Talent Acquisition Pros) hate sharing our data because it makes us feel like we’re giving up our secret sauce!

It’s not really secret sauce, that’s the secret, we all pretty much do the same thing when it comes to talent attraction. We get referrals, we leverage our internal databases, we use job boards and postings, we pray. We pray a lot!

Here’s the data that CB shared with me from crunching the data of 1600+ CareerBuilder clients in 2015:

– 21% of hires came directly from using CareerBuilder.

– 41% of hires actually could have come from CareerBuilder, if the client was fully utilizing the technology they purchased!

– 45% of companies added more sources of hire over the past five years

– On average a candidate will use 18 sources to search for a job!

What does this really mean?

Every organization’s talent acquisition strategy has to have a multi-pronged approach.  You have jobs that you can post on CareerBuilder and find great talent. You have jobs that you will need a great referral strategy to fill. You have jobs that you’ll need outside specialized help to fill. You have jobs that need hardcore sourcing and bust-your-butt on the phone recruiting to fill. You need all these approaches, just one won’t work.

You need all these approaches, just one won’t work.

The key is are you fully utilizing the easiest, fastest sources you have?  We tend to want to discount our job board vendor (mine is CareerBuilder), but the numbers usually tell a different story.  41% of hires seems like a lot, but the data is deep! 1600 clients equal ten’s of thousands of recruiters banging on CB technology. The data is real.

What does this really mean, to you?

1. Make sure your recruiting staff is fully trained on the technology you give them. Then, retrain them!

2. Make sure you’re accurately measuring your source of hire. This is the single most important thing that recruiting leaders miss, consistently. It drives all of your purchasing decisions. I can’t tell you how many recruiters I speak with that truly believe LinkedIn is their most valuable source, and, so far, 100% of the time, the data says it’s not when we pull the numbers.

3. Are you looking at your existing internal database first? It’s the most valuable source in the industry and this is consistently underutilized.

Happy recruiting my friends!

 

Hiring Means Your Organization Failed

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Henry Ward, the CEO of eShares, wrote a post on Medium recently on How to Hire.  It’s a great piece from an executive point of view regarding the concept of talent acquisition.  Basically, Henry feels that if your organization needs to go out and hire external talent, you’ve failed as an organization:

“Hiring means we failed to execute and need help. First, let me quell a misconception. Hiring is not a consequence of success. Revenue and customers are. Hiring is a consequence of our failure to create enough leverage (see eShares 101) to grow on our own. It means we need outside help. The perfect business is a computer plugged into the internet. Starting with me, every human thereafter is overhead. And we are increasing overhead by 50%.

I want to repeat this point. We are increasing overhead by 50% because we failed to execute. It is not something to be proud of. It is humbling to go back to the labor market, hat-in-hand, asking for help…”

Want to know why your executives don’t respect HR?  Read above.  Executives think about the business differently than we do in HR and Talent Acquisition. I’m 100% sure any head of TA would believe hiring, because of business growth, equals success, not failure.

Even if you take out Henry’s example of the perfect business model being a computer plugged into the internet, he could still argue that any organization that can’t self-sustain its own growth of labor is a failure. Think about it from a training and development point of view. You hire entry level candidates and train and develop them into every part of your organization. You have a succession plan. If everything works perfectly, you never hire ‘talent’ from the outside. You just hire new, clean, entry level bodies, and create your own clone army!

Okay, at this point we still need to use outside bodies. I would guess at some point Google will create real, live human clones, then the process could be completely self-contained.

So, how does Henry Ward hire at eShares?  Here is his hiring philosophy:

  1. Hire for Strength vs Lack of Weakness
  2. Hire for Trajectory vs Experience
  3. Hire Doers vs Tellers
  4. Hire Learners vs Experts
  5. Hire Different vs Similar
  6. Always pass on ego

Pretty solid. Some of it might depend on your industry, company, etc. I’m not a huge believer in always hiring for difference. Difference causes conflict. In some organizations that is great. In some organizations that is catastrophic. Just as similar, group think, etc. is bad in many cases, it’s perfect in some cases.

Give his article a read, he goes into detail on each step with an explanation.  One of the best executive written pieces I’ve read on hiring.

The Best Talent Expects Tougher Interviews

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I was reminded this week about the importance of tough interviews and their importance!

My friend has been interviewing at a number of good companies for high-level jobs. He’s going to be a great hire for someone, he’s a top notch talent. Great resume, experience, education and personality. He’s a five-tool player, A level talent!

He was debriefing me on some of his interviews and one thing struck me as soon as he said it. He was talking about one interview in particular and why he was interested in the company. Basically, he was interested in the company because they gave him the most challenging interview!

It was his determination that if a company was going to be that challenging in an interview, it was a place he would like to work. It was the toughest interview he has been on, and as a top talent, it seemed they were doing more to ensure they were only hiring top talent, and that made him feel like it was the right place for him!

A few things about this interview:

1. It was a long interview.

2. They didn’t force him to interview with 15 people over 8 stages.

3. They asked tough, challenging questions, they only someone who really knew their stuff, and worked at that level, would be able to answer!

The problem with saying tough interviews are better is too many HR Pros believe ‘more’ interviewing, is tough interviewing. More doesn’t equal tough, it equals more. There is a huge difference!

Tough, difficult interviews are ones where the questions asked would challenge the knowledge and skill of the person asked. Many times we end up not asking anything challenging in interviews because are spending all of our time just ‘talking’ the candidate into the job. In this instance we end up hiring the person who had the best interaction with us, maybe not the best candidate.

Top talent likes to be challenged. It’s the reason they’re top talent! If you don’t challenge them, most will not accept your offer, because they won’t view your organization as a great fit.

So, how do you challenge top talent and recruit top talent at the same time?

It’s your recruiters job to recruit and close. It’s the hiring managers job to challenge the heck out of the talent you put in front of them, then tell you which is the best. Part of the recruiters job is to ‘warn’ the candidates, that they will be challenged in this interview like none they ever have been a part of. This alone will help weed out those who aren’t up for the challenge!

Top talent wants you to want them, but they also want to know they’re going to a great organization that will challenge them and make them better!

The Next Generation Just Named Itself! #NicknamingYourselfIsStupid

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Have you ever had a nickname you didn’t want?  You were in the third grade and crapped your pants and some dumb kid called you ‘Stinky’ and it stuck, for life! The rest of your life you got to go around being called ‘Stinky’ and having to explain this to people.

I think most people in those situations try to create a new nickname!  “Hey, guys, just call me Dice! I was at summer camp and all the guys there called me “Dice”! We played this game with dice and I was really great at it, anyway, it stuck. So, you guys can call me Dice, I’m cool with it.” Okay, Stinky, we got you!

There’s only one rule in nicknames. That rule? You can’t make your own nickname!

To my surprise the great folks at MTV decided it would be a great idea for the kids over at GenZ, that generation under the Millennials, to just come up with their own generational nickname.  The MTV crew actually surveyed thousands of high school kids from across the country to determine what they would prefer to have their ‘generation’ called.

Say hello to The Founders!

Why the founders?  Well, apparently this next generation has attached itself the Silicon Valley culture of founding companies.  Not they have really actually done this, but it’s what they identify with, so why not act like you started this whole dot com, startup thingy.

What do we really know about these Founders? A few things for sure, that I think will help organizations understand this next generation entering the workforce:

1. They were raised during the Great Recession. Not since the Great Depression, have so many kids witnessed parents and adults close to them lose so many jobs and struggle financially. This will impact their work ethic, the importance of keeping a job, etc. Think the opposite of how Millennials view work! The Founders probably have more in common with the Greatest Generation, than the Millennials.

2. They have never not had a Smartphone. This will impact how they do their work, how they socialize and how they communicate. The Millennials had flip phones to start!

3. The media has bombarded them with unrealistic views of what work looks like.  Google is an outlier, not the norm. Yet, they tend to believe it’s the norm because the ‘Googlized’ work environment gets so much publicity. 99% of work environments do not look like Google. This will cause some ‘hey, I didn’t expect this’ moments for a ton of kids in their first jobs.

I hate naming generations. Millennials, Founders, Gen-X… They’re kids.  They won’t know their ass from a hole in the ground, and you’ll have to teach them most everything they’ll need to know about your company and your jobs, because our educational system continues give them real-world skills to compete.

Call them whatever you want.  Entry level always seems to fit best.

The Advanced Class – Recruiting Edition

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As my friend Laurie Ruettimann pointed out last week, recruiting is easy and can be done by basically anyone, so just go hire some soldier to do it.   Laurie might not be that all far from the truth.  Recruiting isn’t brain surgery, it’s a process.  A process that is hated by the majority of human resource professionals around the world, which is why it is a $9 Billion dollar industry.  Not a hard skill, but many times, a really hard job to be successful at.  Old school recruiters like to believe recruiting is an Art form.  It’s not.  New school recruiters like to believe you can just source everyone you need off the internets. You can’t.

Recruiting is all about activity.  It’s a sales cycle.  The more contacts (phone calls, emails, handshakes, etc.) you make, the more candidates you will find.  The more candidates you find and get interested in your jobs.  The more jobs you will fill.  Not hard, right?  The problem is, ‘most’ recruiters look to do things that allow them not to make contacts!  They will buy every kind of technology imaginable to get people to call them.  They’ll do just about anything, besides picking up the phone and making that one call.

Want to be successful at Recruiting? Find people who are willing to make 100 calls per day and who love your company.  Go ahead, go find those people!  It might be a soldier, it might be your neighbor, it might a former crackhead, who knows!  The fact is, most people do not want to do this, even when you hire them and pay them to do just this!

So being a successful recruiter is basically easy.  You must find the sweet spot in the amount of activity you need to do each week that will get you the amount of contacts you need to get enough people for the jobs you want to fill.  Once you find that level, you need to maintain that level forever. Easy. I’m not kidding.  You don’t need fancy branding, and big ATS Systems and a bunch of processes.  You need people who will bang your internal resume database and job boards constantly, and faster than your competition.  That really isn’t that hard to do, because most shops don’t even do the basics well!

Now for the Advance Class participants:

Want to be Ridiculously Successful at Recruiting?

Do that which is written above and add just one thing.  Maintain a relationship with your companies Alumni.  There is this funny thing about human nature.  When we leave some place, we always want to know what’s going on back there!  If we move to a new city, we love updates from our old city.  When we run into past coworkers at the mall, we love updates on who is still there and who is running different departments, who got fired, who got promoted.  If we know this about human nature, why aren’t we giving it to our Alumni?

It doesn’t have to be constant but is has to be consistent.

Do a quarterly Alumni update via email to everyone who has every worked for you. Even the crappy ones who you are glad they are gone !  Give them some juicy details about promotions. Let them know some new things you’re working on.  Let them know what jobs you’re trying to fill, and how they can refer people.  Do this every quarter for 2 years.  Want to be class valedictorian?  On a monthly basis call a handful of alumni and just have a chat, build some relationships, check on where are they now.  As them if you mind if you share their story in the next Alumni News going out next quarter.  If you commit to do this for 24 months, you will start to see positions fill themselves.

This is advanced course stuff because 99% of companies aren’t doing this with their recruiting!

GE’s “Owen” Employment Branding is Brilliant!

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If you haven’t seen these TV commercials for GE (they also have a ton of radio ads in the same genre) you’re missing out on one of the best employment branding campaigns that have come out in years! “What’s the matter with Owen?” is the series and they’re very funny!

The ads show that GE knows who they are and what the perception is about them in the technology industry.  They also know, like many other giant established primarily manufacturing companies (see Big 3 Autos, Boeing, Lockheed, General Dynamics, etc.), that they need engineering and IT talent, just as bad as those companies in Silicon Valley.

Here are a couple of the ads:

We talk constantly about how important employment branding is to organizations to attract talent. We also say that small companies have an advantage in employment branding because they can be more creative.  I think GE just gave big orgs a roadmap to how they can flip the script when it comes to be creative and having fun with their employment branding!

Want to have a better understanding at how bad the labor market, truly, is for STEM talent?  GE, one of the most established brands in the world for decades and one of the most conservative with their branding, is making fun of itself and it’s perceived culture!  I can’t even explain at what a huge shift this is within the industry!

T3 – @Phenom_People

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This week I get to review Talent Relationship Marketing (TRM) technology Phenom People (who apparently, like @Kris_Dunn, think it’s good to put an underscore in your Twitter name!). So, what’s TRM? TRM is a new entry into the Talent Acquisition/HR technology space. It’s basically, the technology that you use from visitor to applicant, whereas your ATS is applicant to hire.

Phenom People, formally iMonentous, has its roots in mobile recruiting. Back in 2010 when they started it was under this idea that ‘hey, looks like a lot of people might use these smartphones to search for jobs!’ Turns out, they were really right! Phenom People has grown into a technology that attempts to make the job search more like online shopping. Think Amazon, but for searching and applying for a job on your own career site.

Online shopping has evolved to a point where it seems like the site you’re visiting knows what you want before you do. Phenom People does the same thing for your candidates! It tracks everything about a job seeker who enters your career site. Where did they come from, what did they look at, where did they go, etc. Tracking over 400 data points in the process. Phenom can tell you an amazing amount of information about the people coming to your site, and give you the inside track to source and engage those people again, even if they don’t apply!

5 Things I really like about Phenom People: 

1. Look Ahead Search. You know when you start typing in Amazon and auto fills in what you think you’re searching for? Phenom does that for your job seekers. You might not think this is a big deal until you use it and see the difference as a job seeker. It’s awesome.

2. Careers Page turned Shopping experience.  Job seeker personalization is very 2016!  If you ever shopped online, especially at Amazon or similar sites, you can kind of picture what Phenom People will do your career site. Jobs, for sure. But, also, personalized curated content, designed specifically to the user, even when you don’t know that user. Reviews, through a great API integration with Glassdoor, where the job seeker never leaves your site, but can still do their research!

3. Analytics that will scare you! In a totally good way! It’s unbelievable what Phenom People can tell you about each and every person who visits your site, plus the information they can give you to re-engage those people who never even gave you one piece of information! It’s big brother for talent acquisition, and you’re going to be amazed!

4. A complete history of every job seeker who visits your site.  Sourcing and recruiting is tough. It gets much easier when you’re given a complete history of what, where and how the job seeker found you, how long they stayed on pages, what content they engaged with, etc. Stuff the job seeker use to believe was secret, you now know, and can use to build a great selling strategy to get them interested in your organization and jobs!

5. The upside is very impressive! Many of the technologies I review are great, but they lack capacity to grow into anything else than what they really are. That’s fine, if they’re good at what they do and ROI makes sense. Phenom People is just scratching the service of what they can do with the information and data they have on your job seekers! Imagine a day, soon, where you can go to your executives and show them exactly how many of your competitors workers came to your site, how many applied, how many you hired, how many you can still go after! That’s a game changer. That’s when Talent Acquisition becomes a competitive advantage. When TA can systematically weaken your competition!

Phenom People works in the mid to enterprise level market. 50 jobs/around 1,000 employees is probably the low end of where they’ll get enough data to make a difference for your organization. They won’t replace your ATS, this is pre-ATS stuff, but they work in conjunction with your ATS. Great technology. Take a look, well worth the demo!

 

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Does Buying Sex Go Too Far In Getting The Best Talent?

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Louisville’s basketball program is under fire because of recent allegations by former recruits and players who claim that Louisville paid for strippers to entertain them on recruiting visits, that included paid sex.  From ESPN:

“Five former University of Louisville basketball players and recruits told Outside the Lines that they attended parties at a campus dorm from 2010 to 2014 that included strippers paid for by the team’s former graduate assistant coach, Andre McGee.

One of the former players said he had sex with a dancer after McGee paid her. Each of the players and recruits attended different parties at Billy Minardi Hall, where dancers, many of whom stripped naked, were present. Three of the five players said they attended parties as recruits and also when they played for Louisville.

Said one of the recruits, who ultimately signed to play elsewhere: “I knew they weren’t college girls. It was crazy. It was like I was in a strip club.”

Before you come down on Louisville, the reality is, this is probably happening at many institutions. Jalen Rose, former NBA player, University of Michigan Fab 5 and ESPN Commentator, also said his recruiting visits to UofM, MSU, Syracuse and UNLV were like bachelor parties and all included having sex and alcohol.

I think most of us would completely agree that taking seventeen and eighteen-year-old boys onto a college campus for this type of activity is wrong.

My question is where does recruiting cross the line when it comes to adults and working for your company?

I can’t imagine ever ‘paying for sex’ for a recruit, since it’s mostly illegal, unless you’re in certain counties in Nevada.  I also can’t imagine providing drugs to potential recruits for any company I might work for, but then you see what’s going on in Colorado and Oregon.

I think you cross the line in how you recruit when you cross the line of your moral makeup of the majority of your employees and stakeholders. Some companies are very comfortable taking recruits out to bars and getting drunk. Many companies can’t even fathom that kind of behavior!

But, doesn’t wining and dining have a place in professional recruitment?  If you could get a great software developer, one that might cost you a $25K headhunting fee, doesn’t it make sense to drop a few hundred dollars on a potential candidate?   It certainly does, if you know who your best candidates are!

That’s the problem, right?  Many of us don’t know ‘better’ talent when we see it.  So, giving out hundreds of dollars in recruiting swag doesn’t work when you give it out to everyone!  It only works when you give it to the best.  Then, it also doesn’t work every time. It’s like the famous line from Anchorman, “60% of the time, it works every time!”

Louisville didn’t get every recruit who they paid hookers to have sex with them, but they landed some of those recruits.

Buying Beats headphones with your logo and sending them to software developers won’t land everyone you send them to, but it will attract some to take that next step.  Those cost $199.  Is hiring great talent worth $199?  Oh, hell, yes it is!  But, no one is sending Beats to software developers.

I’ve always said that college athletics is always on the forefront of what true recruiting is.  Highly sought after talent. Hard to attract to your organization. They find ways to make the best candidates feel extremely special. This is way beyond candidate experience. This is closing.

Paying for sex goes beyond what I’m willing to do, to get the best talent to come and work for me.  But, I’m willing to do alot of other stuff to attract the best talent! What about you?

Sustainable Talent Acquisition

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Here’s what I know.  A sustainable talent acquisition process can’t happen if it’s human run. A manual, human run talent acquisition process eventually falls apart.

Think about your employee referral program.

It was an awesome program when you launched it last month, last year, etc.  Now it’s dead in the water. Why?  Because it’s almost impossible for you, and your team, to keep it going on your own.  Other things become a higher priority, things move fast, eventually, even the best programs get pushed to the side, or forgotten about completely.

I’m not just talking about employee referrals. Every part of your TA process is exactly the same.  Sourcing, assessments, background checks, onboarding, exit interviews, etc.

To make talent acquisition sustainable, you need to integrate technology, it can be human driven.  TA technology allows you to automatically sustain these efforts simultaneously without you actually having to do anything.  Technology can reach out and source and attract. Technology can screen and assess. Technology can drive employee referrals 24/7/365, without you ever touching it. Technology can interview.

Basically, technology allows you to sustain and ongoing recruitment effort without you ever taking your foot off the gas.  The best of us fail at this. We have the best intentions, design the best programs, then life happens and things fall through the cracks. We then come to a point, where we do it all over again.  This is where and why most talent acquisition processes and functions fail, because they are just not sustainable.

Everything is going great, then Mandy leaves for a new job, Sue goes on maternity leave, and Tim who used to be great, has now lost his mojo, and we can’t seem to do anything right. Humans screw up your process! We need them, because humans also make hires, but boy can they make it difficult sometimes!

How can you make your talent acquisition sustainable for years in your organization?  Utilize your technology to it’s fullest. Add technology to the parts that give you the biggest headaches. Then, utilize your humans to build relationships with candidates and hiring managers. Let the tech run the process, let the humans run the people.